Search Results for Branding (Marketing)

Visual marketing : a practical guide to the science of branding & retailing

2026-01-12T00:27:27Z

Author Kahn, Barbara E., author. Johnson, Elizabeth N., author.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003426899 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Luxury fashion marketing and branding : a strategic approach

2026-01-12T00:27:27Z

Author Dallabona, Alice, author.
Preferred Shelf Number HD9940 .A2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003264811 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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PLACE EVENT MARKETING IN THE ASIA PACIFIC REGION branding and promotion in.

2026-01-12T00:27:27Z

Author Cudny, Waldemar.
Preferred Shelf Number G155 .P16
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780367823764 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Multi-channel marketing, branding and retail design : new challenges and opportunities

2026-01-12T00:27:27Z

Author McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786354556
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Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert

2026-01-12T00:27:27Z

Author Rutschmann, Marc. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338491.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4281-4
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Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert

2026-01-12T00:27:27Z

Author Rutschmann, Marc. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6745-9
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Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.

2026-01-12T00:27:27Z

Author Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9834-7
Format: Electronic Resources
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CREATING RESPONSIBLE AND INCLUSIVE FASHION BRAND NARRATIVES theory and.

2026-01-12T00:27:27Z

Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003516750 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Literary translators' brand-building in contemporary Chinese-English translation

2026-01-12T00:27:27Z

Author Zhang, Wenqian (Lecturer in Chinese and Translation Studies), author.
Preferred Shelf Number PN241.5 .C6 Z43 2026 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003430315 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Digital brand management : understanding consumers and communication in the digital age

2026-01-12T00:27:27Z

Author Gre??bosz-Krawczyk, Magdalena, author. Siuda, Dagna author
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003646686 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Strategic Employer Branding for IT Companies : An Interdisciplinary Perspective

2026-01-12T00:27:27Z

Author Szkudlarek, Ewa, author. Gross-Gołacka, Elwira, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003486626 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Corporate cancel culture and brand boycotts : the dark side of social media for brands

2026-01-12T00:27:27Z

Author Scheinbaum, Angeline Close, editor.
Preferred Shelf Number HD59.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032670546 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Strategic brand design : designing brand identity from a marketing perspective

2026-01-12T00:27:27Z

Author Stavorinus, Roel, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003478829 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Nostalgic Branding in the Toy Industry

2026-01-12T00:27:27Z

Author Lubiński, Kamil, author. Grębosz-Krawczyk, Magdalena, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003606079 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Nation Branding in the Americas : Contested Politics and Identities

2026-01-12T00:27:27Z

Author Sevin, Efe, author. Jiménez-Martínez, César, author. Miño, Pablo, author
Preferred Shelf Number JZ1316
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003083931 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Hitmakers : how brands influence culture

2026-01-12T00:27:27Z

Author Andjelic, Ana, 1976- author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003534907 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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GOOD GROWTH how brands win with social impact.

2026-01-12T00:27:27Z

Author RODRIGUEZ-VILA, OMAR. Bharadwaj, Sundar.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003383246 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Fashion marketing and communications : theory and practice across the fashion industry

2026-01-12T00:27:27Z

Author Mitterfellner, Olga, 1978- author.
Preferred Shelf Number HF6161 .C44
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003449157 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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NAVIGATING BRAND ACTIVISM

2026-01-12T00:27:27Z

Author Sheth, Jagdish N. Uslay, Can, 1973-
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003593690 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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RIGHTEOUS BRAND consumer brand relationships in a polarized world.

2026-01-12T00:27:27Z

Author Blackston, Max.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003536789 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Systems theory and agile brand management : the educative view of branding

2026-01-12T00:27:27Z

Author Lies, Jan, author.
Preferred Shelf Number HF5415.15
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003491057 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Brands and branding : strategy to build and nurture brands

2026-01-12T00:27:27Z

Author Aggarwal, Ashita, author. Commuri, Suraj, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003457282 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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CORPORATE BRANDING IN LOGISTICS AND TRANSPORTATION Recent Developments and Emerging Issues

2026-01-12T00:27:27Z

Author Abdul Rahman, Nor Aida. Melewar, T. C. Foroudi, Pantea, 1974- Gupta, Suraksha.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003356882 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Strategic brand licensing : building brand value through enduring partnerships

2026-01-12T00:27:27Z

Author Longo, Maria Cristina, author. Canalichio, Pete, author.
Preferred Shelf Number HF5429.255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003364566 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Brand co-creation tourism research : contemporary issues and challenges

2026-01-12T00:27:27Z

Author Rather, Raouf Ahmad, editor.
Preferred Shelf Number G155 .A1
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003336228 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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The darker side of social media : consumer psychology and mental health

2026-01-12T00:27:27Z

Author Scheinbaum, Angeline Close, editor.
Preferred Shelf Number HM742
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003410058 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Storytelling in marketing and brand communications

2026-01-12T00:27:27Z

Author Moin, S. M. A., author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032689548 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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The Business of Building and Managing a Healthcare Practice Going Beyond the Basics

2026-01-12T00:27:27Z

Author Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-37623-8
Format: Electronic Resources
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The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders

2026-01-12T00:27:27Z

Author Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-26510-5
Format: Electronic Resources
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Communication Design and Branding A Multidisciplinary Approach

2026-01-12T00:27:27Z

Author Martins, Nuno. editor. Raposo, Daniel. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-35385-7
Format: Electronic Resources
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BRANDING BERLIN from division to the cultural capital of europe

2026-01-12T00:27:27Z

Author Sark, Katrina, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003403067 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Marketing fashion : critical perspectives on the power of fashion in contemporary culture

2026-01-12T00:27:27Z

Author Ekström, Karin M., editor.
Preferred Shelf Number HD9940 .A2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003263753 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Digital Transformation and Corporate Branding Opportunities and Pitfalls for Identity and Reputation Management.

2026-01-12T00:27:27Z

Author Cuomo, Maria Teresa. Foroudi, Pantea.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003263784 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices

2026-01-12T00:27:27Z

Author Rodríguez-Rabadán Benito, María, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003310686 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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The Routledge companion to advertising and promotional culture

2026-01-12T00:27:27Z

Author West, Emily, editor. McAllister, Matthew P., editor.
Preferred Shelf Number HF5823
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003124870 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Content strategy : a how-to guide

2026-01-12T00:27:27Z

Author Getto, Guiseppe (Professor of technical and professional communication), author. Labriola, Jack T., author. Ruszkiewicz, Sheryl, author.
Preferred Shelf Number HD30.28 .G4818 2023
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003164807 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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A fashion retailer's guide to thriving in turbulent times

2026-01-12T00:27:27Z

Author Boustani, Ghalia, author. Leonini, Daniela, author.
Preferred Shelf Number HD9940 .A2 B68 2023
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003173212 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Celebrity fashion marketing : developing a human fashion brand

2026-01-12T00:27:27Z

Author Caan, Fykaa, author.
Preferred Shelf Number HD9940 .A2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003175360 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Sustainable energy branding : helping to save the planet

2026-01-12T00:27:27Z

Author Larsen, Friðrik, author.
Preferred Shelf Number HD9502 .A2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003351030 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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SOCIAL BRAND MANAGEMENT IN A POST COVID-19 ERA.

2026-01-12T00:27:27Z

Author Dias, Patricia. Duarte, Alexandre.
Preferred Shelf Number TS155
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003382331 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Brand psychology : the art and science of building strong brands

2026-01-12T00:27:27Z

Author Busche, Laura, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003336693 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Consumer packaging strategy : localisation in Asian markets

2026-01-12T00:27:27Z

Author Khan, Huda, author. Lee, Richard (Professor of marketing), author. Chrysochou, Polymeros, author.
Preferred Shelf Number HF5770
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003000822 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Branding authoritarian nations : political legitimation and strategic national myths in military-ruled Thailand

2026-01-12T00:27:27Z

Author Alderman, Petra, author.
Preferred Shelf Number HF5415.1257
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003403807 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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SPORTS SPONSORSHIP AND BRANDING global perspectives and emerging trends.

2026-01-12T00:27:27Z

Author Leng, Ho Keat, 1971- editor. Zhang, James J., editor.
Preferred Shelf Number GV716
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003458890 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Configuring the field of character and entertainment licensing : the licensing expo and other sites of IP management

2026-01-12T00:27:27Z

Author Santo, Avi, author.
Preferred Shelf Number HF5429.255 .S26 2023
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003321156 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Brands and consumers : a research overview

2026-01-12T00:27:27Z

Author Singh, Jaywant, author. Crisafulli, Benedetta, author.
Preferred Shelf Number HF5415.1255 .S5236 2023
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429449598 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Cultivating professional identity in design : empathy, creativity, collaboration, and seven more cross-disciplinary skills

2026-01-12T00:27:27Z

Author Tracey, Monica W., author. Baaki, John, author.
Preferred Shelf Number NK1172
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003255154 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Marketing higher education : understanding how to build and promote the university brand

2026-01-12T00:27:27Z

Author Koku, Paul Sergius, 1955- author.
Preferred Shelf Number LB2342.82
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003160267 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Nation branding : concepts, issues, practice

2026-01-12T00:27:27Z

Author Dinnie, Keith, author.
Preferred Shelf Number JZ1316
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003100249 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Personal branding in the knowledge economy the inter-relationship between corporate and employee brands

2026-01-12T00:27:27Z

Author Kucharska, Wioleta, 1977- author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003178248 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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AFRICAN LUXURY BRANDING from soft power to queer futures.

2026-01-12T00:27:27Z

Author Iqani, Mehita.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003227038 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Hyperconsumption corporate marketing vs. the planet

2026-01-12T00:27:27Z

Author Hastings, Gerard (Professor), author.
Preferred Shelf Number HC79 .C6
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003268567 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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TRAVEL WRITING FOR TOURISM AND CITY BRANDING urban place writing methodologies.

2026-01-12T00:27:27Z

Author Mansfield, Charlie. Potocnik Topler, Jasna.
Preferred Shelf Number G151
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003178781 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Invention in PR

2026-01-12T00:27:27Z

Author Ritchie, Adam (Public relations advocate), author.
Preferred Shelf Number HD53
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003216872 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Medical travel brand management : success strategies for hospitality bridging healthcare (H2H)

2026-01-12T00:27:27Z

Author DeMicco, Frederick, editor. Poorani, Ali A., editor.
Preferred Shelf Number RA793.5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003277392 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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TERRORIST RECRUITMENT, PROPAGANDA AND BRANDING selling terror online.

2026-01-12T00:27:27Z

Author Kruglova, Anna (Lecturer), author.
Preferred Shelf Number HV6431
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003280736 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Corporate brand design : developing and managing brand identity

2026-01-12T00:27:27Z

Author Foroudi, Mohammad Mahdi, author. Foroudi, Pantea, 1974- author.
Preferred Shelf Number HF5415.1255 .F67 2022
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003054153 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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The Routledge companion to corporate branding

2026-01-12T00:27:27Z

Author Iglesias, Oriol, editor. Ind, Nicholas, editor. Schultz, Majken, editor.
Preferred Shelf Number HF5415.1255 .R687 2022
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003035749 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Branded content : the fateful merging of media and marketing

2026-01-12T00:27:27Z

Author Hardy, Jonathan, 1963- author.
Preferred Shelf Number HF6146 .P78 H39 2022
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781315641065 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Strategic creativity a business field guide to advertising, branding, and design

2026-01-12T00:27:27Z

Author Landa, Robin, author.
Preferred Shelf Number HD53
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003230786 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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How to Build Your Brand Implementing a Proven and Effective Process.

2026-01-12T00:27:27Z

Author Lubin, Laurence.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003223313 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Integrated marketing communications in football

2026-01-12T00:27:27Z

Author Manoli, Argyro Elisavet, author.
Preferred Shelf Number GV943.3
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003140238 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Brand metrics : measuring brand efficacy along the customer journey

2026-01-12T00:27:27Z

Author Kall, Jacek, author.
Preferred Shelf Number HD69 .B7 K3497 2022
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Nation branding in Europe

2026-01-12T00:27:27Z

Author Freire, João (Editor), editor.
Preferred Shelf Number HF5415.12 .E8 N38 2022
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Brand management in a co-creation perspective : communication as constitutive of brands

2026-01-12T00:27:27Z

Author Hansen, Heidi (Marketing researcher), author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003050100 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Introduction to advertising : understanding and managing the advertising process

2026-01-12T00:27:27Z

Author Mogaji, Emmanuel, author.
Preferred Shelf Number HF5823
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A search for competitive advantage : case studies in industrial history

2026-01-12T00:27:27Z

Author Wilson, John, editor. Jones, Ian (Senior research assistant), editor. Toms, Steven, editor.
Preferred Shelf Number HC253
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Creating brand cool : brand distinction in the online marketplace

2026-01-12T00:27:27Z

Author Abraham, Joan, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003141341 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Building corporate identity, image and reputation in the digital era

2026-01-12T00:27:27Z

Author Melewar, T. C., editor.
Preferred Shelf Number HD59.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003080572 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Internal marketing : theories, perspectives and stakeholders

2026-01-12T00:27:27Z

Author Brown, David Michael, 1950- author.
Preferred Shelf Number HF5415.13 .B76 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003081326 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Decoding branding : a complete guide to building and revamping brands in the age of disruption

2026-01-12T00:27:27Z

Author Yuen, Royce, author.
Preferred Shelf Number HF5415.1255 .Y84 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781315754079 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Storytelling in luxury fashion : brands, visual cultures, and technologies

2026-01-12T00:27:27Z

Author Sikarskie, Amanda Grace, 1982- editor.
Preferred Shelf Number HD9940 .A2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003022794 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Strategic brand management and development : creating and marketing successful brands

2026-01-12T00:27:27Z

Author Lalaounis, Sotiris T., 1980- author.
Preferred Shelf Number HF5415.1255 .L35 2021
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Contemporary consumption, consumers and marketing : cases from generations Y and Z

2026-01-12T00:27:27Z

Author Canavan, Brendan, author.
Preferred Shelf Number HB801 .C36 2021
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Luxury and fashion marketing : the global perspective

2026-01-12T00:27:27Z

Author Singh, Satyendra, 1966- author.
Preferred Shelf Number HD9940 .A2 S56 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781351269605 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Sustainable branding : ethical, social, and environmental cases and perspectives

2026-01-12T00:27:27Z

Author Foroudi, Pantea, 1974- editor. Palazzo, Maria, editor.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780367855703 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Employer Branding for Competitive Advantage : Models and Implementation Strategies

2026-01-12T00:27:27Z

Author Rana, Geeta, editor. Agarwal, Shivani, editor. Śarmā, Ravīndra, editor.
Preferred Shelf Number HF5549.5 .R44
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Innovation in branding and advertising communication

2026-01-12T00:27:27Z

Author Mas Manchón, Lluís, editor.
Preferred Shelf Number HF5415.123 .I56 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003009276 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Creating a successful digital presence : objectives, strategies and tactics

2026-01-12T00:27:27Z

Author Fletcher, Gordon, author. Adolphus, Noel, 1975- author.
Preferred Shelf Number HM1221
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003026587 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Business on a mission : how to build a sustainable brand

2026-01-12T00:27:27Z

Author Last, Andy, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003176817 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Decoding Coca-Cola : a biography of a global brand

2026-01-12T00:27:27Z

Author Crawford, Robert, 1975- editor. Brennan, Linda L., editor. Khamis, Susie, editor.
Preferred Shelf Number HF5415.1255 .D43 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781351024020 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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The business of aspiration : how social, cultural, and environmental capital transforms brands

2026-01-12T00:27:27Z

Author Andjelic, Ana, 1976- author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003093572 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Holistik pazarlamanın tüketici temelli marka değeri üzerindeki rolü : mobil iletişim sektörü müşterileri üzerine bir araştırma

2026-01-12T00:27:27Z

Author Çakırkaya, Murat.
Preferred Shelf Number HF5415.1255 C35 2020
Format: Books
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Public relations, branding and authenticity : brand communications in the digital age

2026-01-12T00:27:27Z

Author Rees, Sian (Associate professor), author.
Preferred Shelf Number HF5415.1255 .R44 2020 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429022685 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Branding diversity new advertising and cultural strategies

2026-01-12T00:27:27Z

Author Khamis, Susie.
Preferred Shelf Number HF5813 .U6
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Marka yönetimi

2026-01-12T00:27:27Z

Author Tosun, Nurhan Babür.
Preferred Shelf Number HD69.B7 T67 2020
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Supply chain management and logistics in the global fashion sector : the sustainability challenge

2026-01-12T00:27:27Z

Author Nayak, Rajkishore, editor.
Preferred Shelf Number HD38.5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003089063 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Branded entertainment in Korea

2026-01-12T00:27:27Z

Author Yoon, Hyunsun, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429262043 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Brand positioning : connecting marketing strategy and communications

2026-01-12T00:27:27Z

Author Kostelijk, Erik, author. Alsem, K. J., author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429285820 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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The art of successful brand collaborations : partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more

2026-01-12T00:27:27Z

Author Michel, Géraldine, author. Willing, Reine, author.
Preferred Shelf Number HD69 .S8
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781351014472 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Experiential marketing : case studies in customer experience

2026-01-12T00:27:27Z

Author Batat, Wided, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003022565 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Communicating fashion brands : theoretical and practical perspectives

2026-01-12T00:27:27Z

Author Huggard, Emily, editor. Cope, Jon, editor.
Preferred Shelf Number HF6161 .C44 C66 2020 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429464423 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Strategic marketing of higher education in Africa

2026-01-12T00:27:27Z

Author Mogaji, Emmanuel, editor. Maringe, Felix, editor. Hinson, Robert Ebo, editor.
Preferred Shelf Number LB2342.82
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429320934 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Engaging brands : a customer-centric approach for superior experiences

2026-01-12T00:27:27Z

Author Addis, Michela, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429504266 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Nation-branding in practice : the politics of promoting sports, cities and universities in Kazakhstan and Qatar

2026-01-12T00:27:27Z

Author Eggeling, Kristin Anabel, author.
Preferred Shelf Number DK908.8675
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780367821579 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Brand beauty unleashed : the value of aesthetics in marketing

2026-01-12T00:27:27Z

Author Álvarez del Blanco, Roberto, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429025495 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Implicative marketing : for a sustainable economy

2026-01-12T00:27:27Z

Author Touzé, Florence, author.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003010340 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Research companion to language and country branding

2026-01-12T00:27:27Z

Author Theodoropoulou, Irene, editor. Tovar, Johanna, editor.
Preferred Shelf Number P40.5 .G76 R47 2020
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429325250 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Brands on a mission : how to achieve social impact and business growth through purpose

2026-01-12T00:27:27Z

Author Sidibe, Myriam, 1976- author.
Preferred Shelf Number HD69 .B7 S53 2020
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780367855437 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Bottom of the pyramid marketing : making, shaping and developing BoP markets

2026-01-12T00:27:27Z

Author Singh, Ramendra, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
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The branding of tourist destinations : theoretical and empirical insights

2026-01-12T00:27:27Z

Author Camilleri, Mark Anthony, 1976- editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787693739
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Developing insights on branding in the B2B context : case studies from business practice

2026-01-12T00:27:27Z

Author Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787562752
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Managing brands in 4D : understanding perceptual, emotional, social and cultural branding

2026-01-12T00:27:27Z

Author Pogorzelski, Jacek, author.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787561021
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Markalama : başarıya ulaştıran 20 temel ilke

2026-01-12T00:27:27Z

Author Aaker, David. Özata, Nadir.
Preferred Shelf Number HF5415.13 A5419 2018
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Frontiers of Sound in Design A Guide for the Development of Product Identity Through Sounds

2026-01-12T00:27:27Z

Author Dal Palù, Doriana. author. De Giorgi, Claudia. author. Lerma, Beatrice. author. Buiatti, Eleonora. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-76870-0
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Brand culture and identity : concepts, methodologies, tools, and applications

2026-01-12T00:27:27Z

Author IGI Global, publisher. Information Resources Management Association, editor.
Preferred Shelf Number ONLINE
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Food industry design, technology, and innovation

2026-01-12T00:27:27Z

Author Traitler, Helmut, author. Coleman, Birgit, author. Hofmann, Karen, author.
Preferred Shelf Number ONLINE(341831.1)
Electronic Access ebrary An electronic book accessible through the World Wide Web; click to view John Wiley http://dx.doi.org/10.1002/9781118823194
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Kurumsal iletişim ve profesyonel markalar

2026-01-12T00:27:27Z

Author Mengü, Seda Çakar.
Preferred Shelf Number HD59.2 M46 2015
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Şimdi "işveren markası" zamanı

2026-01-12T00:27:27Z

Author Ötken, Ayşe Begüm Okan, Elif Yolbulan.
Preferred Shelf Number HF5549 O854 2015
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The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving

2026-01-12T00:27:27Z

Author Brooks, Jeff, 1961-
Preferred Shelf Number ONLINE(341601.1)
Electronic Access EBL ebooks - For GRAIL clients only CLICK HERE for online access Cover image http://catalogimages.wiley.com/images/db/jimages/9781118583425.jpg Cover http://swbplus.bsz-bw.de/bsz405674104cov.htm Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1650857
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The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving

2026-01-12T00:27:27Z

Author Brooks, Jeff, 1961- author.
Preferred Shelf Number ONLINE(342253.1)
Electronic Access Cover image http://catalogimages.wiley.com/images/db/jimages/9781118583425.jpg Cover http://swbplus.bsz-bw.de/bsz405674104cov.htm ebrary http://site.ebrary.com/id/10849254 John Wiley http://dx.doi.org/10.1002/9781118583340 MyiLibrary http://www.myilibrary.com?id=584517
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Pinterest power market your business, sell your product, and build your brand on the world's hottest social network

2026-01-12T00:27:27Z

Author Miles, Jason, 1970- Lacey, Karen, 1963-
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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The Routledge companion to advertising and promotional culture

2026-01-12T00:27:27Z

Author McAllister, Matthew P. West, Emily.
Preferred Shelf Number ONLINE(344431.1)
Electronic Access Click here to view
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Promotional culture and convergence markets, methods, media

2026-01-12T00:27:27Z

Author Powell, Helen.
Preferred Shelf Number ONLINE(344376.1)
Electronic Access Click here to view
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Branding and product design : an integrated perspective

2026-01-12T00:27:27Z

Author Hestad, Monika.
Preferred Shelf Number HF5415.1255 H47 2013
Format: Books
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Branding television

2026-01-12T00:27:27Z

Author Johnson, Catherine.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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The new emerging market multinationals four strategies for disrupting markets and building brands

2026-01-12T00:27:27Z

Author Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.
Preferred Shelf Number ONLINE
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Find your next using the business genome approach to find your company's next competitive edge

2026-01-12T00:27:27Z

Author Kates, Andrea.
Preferred Shelf Number ONLINE
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What would Steve Jobs do? how the Steve Jobs way can inspire anyone to think differently and win

2026-01-12T00:27:27Z

Author Sander, Peter J.
Preferred Shelf Number ONLINE
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The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

2026-01-12T00:27:27Z

Author Amos, James. Emerson, B. J.
Preferred Shelf Number ONLINE
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Customers first dominate your market by winning them over where it counts the most

2026-01-12T00:27:27Z

Author Bueno, Bolivar J.
Preferred Shelf Number ONLINE
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Uprising how to build a brand-- and change the world-- by sparking cultural movements

2026-01-12T00:27:27Z

Author Goodson, Scott.
Preferred Shelf Number ONLINE
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Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

2026-01-12T00:27:27Z

Author Post, Karen.
Preferred Shelf Number ONLINE
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The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

2026-01-12T00:27:27Z

Author Metz, Adam.
Preferred Shelf Number ONLINE
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Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help

2026-01-12T00:27:27Z

Author Einstein, Mara.
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.1525/j.ctt1pp2k7
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Hospitality branding

2026-01-12T00:27:27Z

Author Dev, Chekitan S. (Chekitan Singh), 1959-
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.7591/j.cttq42pg
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Consumer-brand relationships theory and practice

2026-01-12T00:27:27Z

Author Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Positioning the brand an inside-out approach

2026-01-12T00:27:27Z

Author Riezebos, H. J., 1960- Grinten, Jaap van der.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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The library marketing toolkit

2026-01-12T00:27:27Z

Author Potter, Ned, 1980- author.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458
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Discover your CEO brand secrets to embracing and maximizing your unique value as a leader

2026-01-12T00:27:27Z

Author Bates, Suzanne.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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Contextual pricing the death of list price and the new market reality

2026-01-12T00:27:27Z

Author Docters, Robert G. Hanson, John. Nguyen, Cecilia. Barzelay, Michael.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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Branding in governance and public management

2026-01-12T00:27:27Z

Author Eshuis, Jasper, 1972- Klijn, Erik-Hans.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Content strategy at work real-world stories to strengthen every interactive project

2026-01-12T00:27:27Z

Author Bloomstein, Margot.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780123919229
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Yedi adımda markalaşma : yaşamdan örneklerle

2026-01-12T00:27:27Z

Author Ayhan, Altay.
Preferred Shelf Number HD69.B7 A94 2012
Format: Books
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Bir marka adı yaratmak

2026-01-12T00:27:27Z

Author Rivkin, Steve. Sutherland, Fraser.
Preferred Shelf Number HD69.B7 R58 2011
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Küresel marka : Dünya pazarında kalıcı marka değeri yaratma ve geliştirme yöntemleri

2026-01-12T00:27:27Z

Author Hollis, Nigel.
Preferred Shelf Number HD69.B7 H65 2011
Format: Books
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İleri düzey marka yönetimi : değişen dünyada markaları yönetmek

2026-01-12T00:27:27Z

Author Temporal, Paul.
Preferred Shelf Number HD69.B7 T46 2011
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Marka girişimi : kurumsal markalaşma ile şirket stratejisini, kültürünü ve kimliğini uyumlu hale getirme yöntemleri

2026-01-12T00:27:27Z

Author Hatch, Mary Jo. Schultz, Majken.
Preferred Shelf Number HD59.2 H38 2011
Format: Books
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Rekabetçi başarı : markalaşma nasıl değer katar?

2026-01-12T00:27:27Z

Author Davis, John A.
Preferred Shelf Number HD69.B7 D38 2011
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The innovation secrets of Steve Jobs insanely different : principles for breakthrough success

2026-01-12T00:27:27Z

Author Gallo, Carmine.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (& other social networks)

2026-01-12T00:27:27Z

Author Kerpen, Dave.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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The old rules of marketing are dead the 6 new rules to reinvent your brand & reigniting your business

2026-01-12T00:27:27Z

Author Pearson, Timothy R.
Preferred Shelf Number ONLINE
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Anatomy of a trend

2026-01-12T00:27:27Z

Author Vejlgaard, Henrik.
Preferred Shelf Number ONLINE
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Personality not included why companies lose their authenticity--and how great brands get it back

2026-01-12T00:27:27Z

Author Bhargava, Rohit.
Preferred Shelf Number ONLINE
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Everything I know about marketing I learned from Google

2026-01-12T00:27:27Z

Author Goldman, Aaron, 1978-
Preferred Shelf Number ONLINE
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30-minute social media marketing step-by-step techniques to spread the word about your business fast and free

2026-01-12T00:27:27Z

Author Gunelius, Susan.
Preferred Shelf Number ONLINE
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Advocacy : championing ideas and influencing others

2026-01-12T00:27:27Z

Author Daly, John A. (John Augustine), 1952- author.
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.2307/j.ctt1nq53v
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The big book of marketing lessons and best practices from the world's greatest companies

2026-01-12T00:27:27Z

Author Bennett, Anthony G.
Preferred Shelf Number ONLINE
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You are the brand

2026-01-12T00:27:27Z

Author Adubato, Steve. Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
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Stratejik marka yönetimi

2026-01-12T00:27:27Z

Author İslamoğlu, Ahmet Hamdi. Fırat, Duygu.
Preferred Shelf Number HD69.B7 I85 2011
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Branding demystified plans to payoffs

2026-01-12T00:27:27Z

Author Verma, Harsh V.
Preferred Shelf Number ONLINE(367777.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/branding-demystified
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Strategic brand management for B2B markets a road map for organizational transformation

2026-01-12T00:27:27Z

Author Sarin, Sharad.
Preferred Shelf Number ONLINE(369410.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets
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The connected customer the changing nature of consumer and business markets

2026-01-12T00:27:27Z

Author Wuyts, Stefan.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marka olmak

2026-01-12T00:27:27Z

Author Erdil, T. Sabri Uzun, Yeşim
Preferred Shelf Number HF5415.13 E73 2010
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Flagship marketing concepts and places

2026-01-12T00:27:27Z

Author Kent, Tony (A. E.) Brown, Reva Berman, 1939-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Luxury brand management : a world of privilege

2026-01-12T00:27:27Z

Author Chevalier, Michel. Mazzalovo, Gerald.
Preferred Shelf Number HD69.B7 C473 2008
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Trump University branding 101 how to build the most valuable asset of any business

2026-01-12T00:27:27Z

Author Sexton, Donald E., 1943-
Preferred Shelf Number ONLINE
Electronic Access Wiley InterScience An electronic book accessible through the World Wide Web; click for information
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Brandjam : humanizing brands through emotional design

2026-01-12T00:27:27Z

Author Gobe, Marc. Design Management Institute (Boston, Mass.)
Preferred Shelf Number NC997 G56 2007
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Brand management 101 : 101 lessons learned from real world marketing

2026-01-12T00:27:27Z

Author Dhar, Mainak.
Preferred Shelf Number ONLINE
Electronic Access Wiley Online Library
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Pharmaceuticals--where's the brand logic? : branding lessons and strategies

2026-01-12T00:27:27Z

Author Moss, Giles David., author.
Preferred Shelf Number HD9665.5 .M66 2007
Electronic Access Click here to view.
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Designing brand experiences

2026-01-12T00:27:27Z

Author Landa, Robin.
Preferred Shelf Number HD69.B7 L365 2006
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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

2026-01-12T00:27:27Z

Author Aaker, David A.
Preferred Shelf Number HD69.B7 A2154 2004
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