Search Results for Branding (Marketing). - Narrowed by: Branding (Marketing)SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBranding$002b$002528Marketing$002529.$0026qf$003dSUBJECT$002509Subject$002509Branding$002b$002528Marketing$002529$002509Branding$002b$002528Marketing$002529$0026ic$003dtrue$0026ps$003d300$0026isd$003dtrue?dt=list2024-07-15T09:39:46ZMarka yönetimient://SD_ILS/0/SD_ILS:4789082024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Tosun, Nurhan Babür.<br/>Preferred Shelf Number HD69.B7 T67 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Bottom of the pyramid marketing : making, shaping and developing BoP marketsent://SD_ILS/0/SD_ILS:4218442024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Singh, Ramendra, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787145559">https://www.emerald.com/insight/publication/doi/10.1108/9781787145559</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The branding of tourist destinations : theoretical and empirical insightsent://SD_ILS/0/SD_ILS:4218452024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Camilleri, Mark Anthony, 1976- editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787693739">https://www.emerald.com/insight/publication/doi/10.1108/9781787693739</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Managing brands in 4D : understanding perceptual, emotional, social and cultural brandingent://SD_ILS/0/SD_ILS:4218942024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Pogorzelski, Jacek, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787561021">https://www.emerald.com/insight/publication/doi/10.1108/9781787561021</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Markalama : başarıya ulaştıran 20 temel ilkeent://SD_ILS/0/SD_ILS:4789062024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Aaker, David. Özata, Nadir.<br/>Preferred Shelf Number HF5415.13 A5419 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Brand culture and identity : concepts, methodologies, tools, and applicationsent://SD_ILS/0/SD_ILS:4819262024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor IGI Global, publisher. Information Resources Management Association, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Food industry design, technology, and innovationent://SD_ILS/0/SD_ILS:3418312024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Traitler, Helmut, author. Coleman, Birgit, author. Hofmann, Karen, author.<br/>Preferred Shelf Number ONLINE(341831.1)<br/>Electronic Access ebrary <a href="http://alltitles.ebrary.com/Doc?id=10921250">An electronic book accessible through the World Wide Web; click to view</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118823194">http://dx.doi.org/10.1002/9781118823194</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Kurumsal iletişim ve profesyonel markalarent://SD_ILS/0/SD_ILS:3807722024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Mengü, Seda Çakar.<br/>Preferred Shelf Number HD59.2 M46 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Şimdi "işveren markası" zamanıent://SD_ILS/0/SD_ILS:3842062024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Ötken, Ayşe Begüm Okan, Elif Yolbulan.<br/>Preferred Shelf Number HF5549 O854 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The money-raising nonprofit brand : motivating donors to give, give happily, and keep on givingent://SD_ILS/0/SD_ILS:3416012024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Brooks, Jeff, 1961-<br/>Preferred Shelf Number ONLINE(341601.1)<br/>Electronic Access <a href="http://grail.eblib.com.au/patron/FullRecord.aspx?p=1650857">EBL ebooks - For GRAIL clients only</a>
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MyiLibrary <a href="http://www.myilibrary.com?id=584517">http://www.myilibrary.com?id=584517</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pinterest power market your business, sell your product, and build your brand on the world's hottest social networkent://SD_ILS/0/SD_ILS:2930472024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Miles, Jason, 1970- Lacey, Karen, 1963-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/pinterest-power-market-your-business-sell-product-build-brand-on-worlds-hottest-social-network">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Promotional culture and convergence markets, methods, mediaent://SD_ILS/0/SD_ILS:3443762024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Powell, Helen.<br/>Preferred Shelf Number ONLINE(344376.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203130322">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Routledge companion to advertising and promotional cultureent://SD_ILS/0/SD_ILS:3444312024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor McAllister, Matthew P. West, Emily.<br/>Preferred Shelf Number ONLINE(344431.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203071434">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>What would Steve Jobs do? how the Steve Jobs way can inspire anyone to think differently and winent://SD_ILS/0/SD_ILS:2928862024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Sander, Peter J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/what-would-steve-jobs-do-how-way-inspire-anyone-to-think-differently-win">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Discover your CEO brand secrets to embracing and maximizing your unique value as a leaderent://SD_ILS/0/SD_ILS:2928952024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Bates, Suzanne.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/discover-your-ceo-brand-secrets-to-embracing-maximizing-unique-value-as-leader">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Contextual pricing the death of list price and the new market realityent://SD_ILS/0/SD_ILS:2929882024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Docters, Robert G. Hanson, John. Nguyen, Cecilia. Barzelay, Michael.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/contextual-pricing-death-list-price-new-market-reality">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the differenceent://SD_ILS/0/SD_ILS:2930612024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Post, Karen.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-turnaround-how-brands-gone-bad-returned-to-glory-7-game-changers-that-made-difference">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Content strategy at work real-world stories to strengthen every interactive projectent://SD_ILS/0/SD_ILS:1475122024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Bloomstein, Margot.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780123919229">http://www.sciencedirect.com/science/book/9780123919229</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer-brand relationships theory and practiceent://SD_ILS/0/SD_ILS:2597552024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203128794">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Branding in governance and public managementent://SD_ILS/0/SD_ILS:2599602024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Eshuis, Jasper, 1972- Klijn, Erik-Hans.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203145159">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Positioning the brand an inside-out approachent://SD_ILS/0/SD_ILS:2600922024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Riezebos, H. J., 1960- Grinten, Jaap van der.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203802489">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers craveent://SD_ILS/0/SD_ILS:2930502024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Amos, James. Emerson, B. J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/tasti-dlite-way-social-media-marketing-lessons-for-building-loyalty-brand-customers-crave">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The new emerging market multinationals four strategies for disrupting markets and building brandsent://SD_ILS/0/SD_ILS:2925262024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/new-emerging-market-multinationals-four-strategies-for-disrupting-markets-building-brands">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Find your next using the business genome approach to find your company's next competitive edgeent://SD_ILS/0/SD_ILS:2926532024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Kates, Andrea.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/find-your-next-using-business-genome-approach-to-company8217s-competitive-edge">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Customers first dominate your market by winning them over where it counts the mostent://SD_ILS/0/SD_ILS:2930582024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Bueno, Bolivar J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/customers-first-dominate-your-market-by-winning-them-over-where-counts-most">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Uprising how to build a brand-- and change the world-- by sparking cultural movementsent://SD_ILS/0/SD_ILS:2930592024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Goodson, Scott.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/uprising-how-to-build-brandand-change-worldby-sparking-cultural-movements">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followersent://SD_ILS/0/SD_ILS:2930642024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Metz, Adam.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/social-customer-how-brands-use-crm-to-acquire-monetize-retain-fans-friends-followers">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Hospitality brandingent://SD_ILS/0/SD_ILS:3769412024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Dev, Chekitan S. (Chekitan Singh), 1959-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.7591/j.cttq42pg">http://www.jstor.org/stable/10.7591/j.cttq42pg</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Personality not included why companies lose their authenticity--and how great brands get it backent://SD_ILS/0/SD_ILS:2931062024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Bhargava, Rohit.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/personality-included-companies-lose-their-authenticity-how-great-brands-get-back-foreword-by-guy-kawasaki">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Everything I know about marketing I learned from Googleent://SD_ILS/0/SD_ILS:2931082024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Goldman, Aaron, 1978-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/everything-i-know-about-marketing-learned-from-google">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>30-minute social media marketing step-by-step techniques to spread the word about your business fast and freeent://SD_ILS/0/SD_ILS:2931102024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Gunelius, Susan.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/30minute-social-media-marketing-stepbystep-techniques-to-spread-word-about-your-business">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>You are the brandent://SD_ILS/0/SD_ILS:2471012024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Adubato, Steve. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780813550718/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The innovation secrets of Steve Jobs insanely different : principles for breakthrough successent://SD_ILS/0/SD_ILS:2929432024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Gallo, Carmine.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/innovation-secrets-steve-jobs-insanely-different-principles-for-breakthrough-success">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (& other social networks)ent://SD_ILS/0/SD_ILS:2930762024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Kerpen, Dave.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/likeable-social-media-how-to-delight-your-customers-create-irresistible-brand-be-generally-amazing-on-facebook-amp-other-networks">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The old rules of marketing are dead the 6 new rules to reinvent your brand & reigniting your businessent://SD_ILS/0/SD_ILS:2930772024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Pearson, Timothy R.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/old-rules-marketing-are-dead-6-new-to-reinvent-your-brand-reignite-business">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Anatomy of a trendent://SD_ILS/0/SD_ILS:2930922024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Vejlgaard, Henrik.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/anatomy-trend">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Stratejik marka yönetimient://SD_ILS/0/SD_ILS:3148522024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor İslamoğlu, Ahmet Hamdi. Fırat, Duygu.<br/>Preferred Shelf Number HD69.B7 I85 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advocacy : championing ideas and influencing othersent://SD_ILS/0/SD_ILS:3756952024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Daly, John A. (John Augustine), 1952- author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.2307/j.ctt1nq53v">http://www.jstor.org/stable/10.2307/j.ctt1nq53v</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The connected customer the changing nature of consumer and business marketsent://SD_ILS/0/SD_ILS:2648422024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Wuyts, Stefan.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203863565">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marka olmakent://SD_ILS/0/SD_ILS:3120192024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Erdil, T. Sabri Uzun, Yeşim<br/>Preferred Shelf Number HF5415.13 E73 2010<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Strategic brand management for B2B markets a road map for organizational transformationent://SD_ILS/0/SD_ILS:3694102024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Sarin, Sharad.<br/>Preferred Shelf Number ONLINE(369410.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets">http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Flagship marketing concepts and placesent://SD_ILS/0/SD_ILS:2661182024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Kent, Tony (A. E.) Brown, Reva Berman, 1939-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203887080">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Luxury brand management : a world of privilegeent://SD_ILS/0/SD_ILS:2685452024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Chevalier, Michel. Mazzalovo, Gerald.<br/>Preferred Shelf Number HD69.B7 C473 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Trump University branding 101 how to build the most valuable asset of any businessent://SD_ILS/0/SD_ILS:3039162024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Sexton, Donald E., 1943-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118258293">An electronic book accessible through the World Wide Web; click for information</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brandjam : humanizing brands through emotional designent://SD_ILS/0/SD_ILS:2711952024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Gobe, Marc. Design Management Institute (Boston, Mass.)<br/>Preferred Shelf Number NC997 G56 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Pharmaceuticals--where's the brand logic? branding lessons and strategiesent://SD_ILS/0/SD_ILS:3427112024-07-15T09:39:46Z2024-07-15T09:39:46ZAuthor Moss, Giles David.<br/>Preferred Shelf Number ONLINE(342711.1)<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439804278">Distributed by publisher. 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