Search Results for Branding (Marketing).SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBranding$002b$002528Marketing$002529.$0026ic$003dtrue$0026ps$003d300$0026isd$003dtrue?2024-08-20T16:50:33ZMulti-channel marketing, branding and retail design : new challenges and opportunitiesent://SD_ILS/0/SD_ILS:4218272024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781786354556">https://www.emerald.com/insight/publication/doi/10.1108/9781786354556</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiertent://SD_ILS/0/SD_ILS:3384912024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Rutschmann, Marc. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338491.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4281-4">http://dx.doi.org/10.1007/978-3-8349-4281-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiertent://SD_ILS/0/SD_ILS:2008372024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Rutschmann, Marc. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6745-9">http://dx.doi.org/10.1007/978-3-8349-6745-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.ent://SD_ILS/0/SD_ILS:2027252024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9834-7">http://dx.doi.org/10.1007/978-3-8349-9834-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leadersent://SD_ILS/0/SD_ILS:5218552024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521855.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-26510-5">https://doi.org/10.1007/978-3-031-26510-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Business of Building and Managing a Healthcare Practice Going Beyond the Basicsent://SD_ILS/0/SD_ILS:5216102024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521610.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-37623-8">https://doi.org/10.1007/978-3-031-37623-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marka yönetimient://SD_ILS/0/SD_ILS:4789082024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Tosun, Nurhan Babür.<br/>Preferred Shelf Number HD69.B7 T67 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Holistik pazarlamanın tüketici temelli marka değeri üzerindeki rolü : mobil iletişim sektörü müşterileri üzerine bir araştırmaent://SD_ILS/0/SD_ILS:5116822024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Çakırkaya, Murat.<br/>Preferred Shelf Number HF5415.1255 C35 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Bottom of the pyramid marketing : making, shaping and developing BoP marketsent://SD_ILS/0/SD_ILS:4218442024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Singh, Ramendra, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787145559">https://www.emerald.com/insight/publication/doi/10.1108/9781787145559</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The branding of tourist destinations : theoretical and empirical insightsent://SD_ILS/0/SD_ILS:4218452024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Camilleri, Mark Anthony, 1976- editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787693739">https://www.emerald.com/insight/publication/doi/10.1108/9781787693739</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Developing insights on branding in the B2B context : case studies from business practiceent://SD_ILS/0/SD_ILS:4218842024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562752">https://www.emerald.com/insight/publication/doi/10.1108/9781787562752</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Managing brands in 4D : understanding perceptual, emotional, social and cultural brandingent://SD_ILS/0/SD_ILS:4218942024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Pogorzelski, Jacek, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787561021">https://www.emerald.com/insight/publication/doi/10.1108/9781787561021</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Markalama : başarıya ulaştıran 20 temel ilkeent://SD_ILS/0/SD_ILS:4789062024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Aaker, David. Özata, Nadir.<br/>Preferred Shelf Number HF5415.13 A5419 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Brand culture and identity : concepts, methodologies, tools, and applicationsent://SD_ILS/0/SD_ILS:4819262024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor IGI Global, publisher. Information Resources Management Association, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Frontiers of Sound in Design A Guide for the Development of Product Identity Through Soundsent://SD_ILS/0/SD_ILS:4017432024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Dal Palù, Doriana. author. De Giorgi, Claudia. author. Lerma, Beatrice. author. Buiatti, Eleonora. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-76870-0">https://doi.org/10.1007/978-3-319-76870-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Food industry design, technology, and innovationent://SD_ILS/0/SD_ILS:3418312024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Traitler, Helmut, author. Coleman, Birgit, author. Hofmann, Karen, author.<br/>Preferred Shelf Number ONLINE(341831.1)<br/>Electronic Access ebrary <a href="http://alltitles.ebrary.com/Doc?id=10921250">An electronic book accessible through the World Wide Web; click to view</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118823194">http://dx.doi.org/10.1002/9781118823194</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Kurumsal iletişim ve profesyonel markalarent://SD_ILS/0/SD_ILS:3807722024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Mengü, Seda Çakar.<br/>Preferred Shelf Number HD59.2 M46 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Şimdi "işveren markası" zamanıent://SD_ILS/0/SD_ILS:3842062024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Ötken, Ayşe Begüm Okan, Elif Yolbulan.<br/>Preferred Shelf Number HF5549 O854 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The money-raising nonprofit brand : motivating donors to give, give happily, and keep on givingent://SD_ILS/0/SD_ILS:3416012024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Brooks, Jeff, 1961-<br/>Preferred Shelf Number ONLINE(341601.1)<br/>Electronic Access <a href="http://grail.eblib.com.au/patron/FullRecord.aspx?p=1650857">EBL ebooks - For GRAIL clients only</a>
<a href="http://site.ebrary.com/lib/byuprovo/docDetail.action?docID=10849254">CLICK HERE for online access</a>
Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118583425.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118583425.jpg</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz405674104cov.htm">http://swbplus.bsz-bw.de/bsz405674104cov.htm</a>
Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1650857">http://public.eblib.com/choice/publicfullrecord.aspx?p=1650857</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The money-raising nonprofit brand : motivating donors to give, give happily, and keep on givingent://SD_ILS/0/SD_ILS:3422532024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Brooks, Jeff, 1961- author.<br/>Preferred Shelf Number ONLINE(342253.1)<br/>Electronic Access Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118583425.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118583425.jpg</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz405674104cov.htm">http://swbplus.bsz-bw.de/bsz405674104cov.htm</a>
ebrary <a href="http://site.ebrary.com/id/10849254">http://site.ebrary.com/id/10849254</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118583340">http://dx.doi.org/10.1002/9781118583340</a>
MyiLibrary <a href="http://www.myilibrary.com?id=584517">http://www.myilibrary.com?id=584517</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Routledge companion to advertising and promotional cultureent://SD_ILS/0/SD_ILS:3444312024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor McAllister, Matthew P. West, Emily.<br/>Preferred Shelf Number ONLINE(344431.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203071434">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pinterest power market your business, sell your product, and build your brand on the world's hottest social networkent://SD_ILS/0/SD_ILS:2930472024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Miles, Jason, 1970- Lacey, Karen, 1963-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/pinterest-power-market-your-business-sell-product-build-brand-on-worlds-hottest-social-network">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Promotional culture and convergence markets, methods, mediaent://SD_ILS/0/SD_ILS:3443762024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Powell, Helen.<br/>Preferred Shelf Number ONLINE(344376.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203130322">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Branding and product design : an integrated perspectiveent://SD_ILS/0/SD_ILS:3543632024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Hestad, Monika.<br/>Preferred Shelf Number HF5415.1255 H47 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Yedi adımda markalaşma : yaşamdan örneklerleent://SD_ILS/0/SD_ILS:1548182024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Ayhan, Altay.<br/>Preferred Shelf Number HD69.B7 A94 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The library marketing toolkitent://SD_ILS/0/SD_ILS:2805822024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Potter, Ned, 1980- author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer-brand relationships theory and practiceent://SD_ILS/0/SD_ILS:2597552024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203128794">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Branding televisionent://SD_ILS/0/SD_ILS:2624872024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Johnson, Catherine.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203597033">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Branding in governance and public managementent://SD_ILS/0/SD_ILS:2599602024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Eshuis, Jasper, 1972- Klijn, Erik-Hans.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203145159">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Positioning the brand an inside-out approachent://SD_ILS/0/SD_ILS:2600922024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Riezebos, H. J., 1960- Grinten, Jaap van der.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203802489">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Content strategy at work real-world stories to strengthen every interactive projectent://SD_ILS/0/SD_ILS:1475122024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Bloomstein, Margot.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780123919229">http://www.sciencedirect.com/science/book/9780123919229</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Customers first dominate your market by winning them over where it counts the mostent://SD_ILS/0/SD_ILS:2930582024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Bueno, Bolivar J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/customers-first-dominate-your-market-by-winning-them-over-where-counts-most">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Uprising how to build a brand-- and change the world-- by sparking cultural movementsent://SD_ILS/0/SD_ILS:2930592024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Goodson, Scott.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/uprising-how-to-build-brandand-change-worldby-sparking-cultural-movements">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followersent://SD_ILS/0/SD_ILS:2930642024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Metz, Adam.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/social-customer-how-brands-use-crm-to-acquire-monetize-retain-fans-friends-followers">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Find your next using the business genome approach to find your company's next competitive edgeent://SD_ILS/0/SD_ILS:2926532024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Kates, Andrea.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/find-your-next-using-business-genome-approach-to-company8217s-competitive-edge">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>What would Steve Jobs do? how the Steve Jobs way can inspire anyone to think differently and winent://SD_ILS/0/SD_ILS:2928862024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Sander, Peter J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/what-would-steve-jobs-do-how-way-inspire-anyone-to-think-differently-win">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Discover your CEO brand secrets to embracing and maximizing your unique value as a leaderent://SD_ILS/0/SD_ILS:2928952024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Bates, Suzanne.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/discover-your-ceo-brand-secrets-to-embracing-maximizing-unique-value-as-leader">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Contextual pricing the death of list price and the new market realityent://SD_ILS/0/SD_ILS:2929882024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Docters, Robert G. Hanson, John. Nguyen, Cecilia. Barzelay, Michael.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/contextual-pricing-death-list-price-new-market-reality">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The new emerging market multinationals four strategies for disrupting markets and building brandsent://SD_ILS/0/SD_ILS:2925262024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/new-emerging-market-multinationals-four-strategies-for-disrupting-markets-building-brands">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers craveent://SD_ILS/0/SD_ILS:2930502024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Amos, James. Emerson, B. J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/tasti-dlite-way-social-media-marketing-lessons-for-building-loyalty-brand-customers-crave">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the differenceent://SD_ILS/0/SD_ILS:2930612024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Post, Karen.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-turnaround-how-brands-gone-bad-returned-to-glory-7-game-changers-that-made-difference">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we helpent://SD_ILS/0/SD_ILS:3763342024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Einstein, Mara.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.1525/j.ctt1pp2k7">http://www.jstor.org/stable/10.1525/j.ctt1pp2k7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Hospitality brandingent://SD_ILS/0/SD_ILS:3769412024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Dev, Chekitan S. (Chekitan Singh), 1959-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.7591/j.cttq42pg">http://www.jstor.org/stable/10.7591/j.cttq42pg</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Bir marka adı yaratmakent://SD_ILS/0/SD_ILS:2480642024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Rivkin, Steve. Sutherland, Fraser.<br/>Preferred Shelf Number HD69.B7 R58 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Küresel marka : Dünya pazarında kalıcı marka değeri yaratma ve geliştirme yöntemlerient://SD_ILS/0/SD_ILS:2480652024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Hollis, Nigel.<br/>Preferred Shelf Number HD69.B7 H65 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>İleri düzey marka yönetimi : değişen dünyada markaları yönetmekent://SD_ILS/0/SD_ILS:2480662024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Temporal, Paul.<br/>Preferred Shelf Number HD69.B7 T46 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marka girişimi : kurumsal markalaşma ile şirket stratejisini, kültürünü ve kimliğini uyumlu hale getirme yöntemlerient://SD_ILS/0/SD_ILS:2480672024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Hatch, Mary Jo. Schultz, Majken.<br/>Preferred Shelf Number HD59.2 H38 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Rekabetçi başarı : markalaşma nasıl değer katar?ent://SD_ILS/0/SD_ILS:2480702024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Davis, John A.<br/>Preferred Shelf Number HD69.B7 D38 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>You are the brandent://SD_ILS/0/SD_ILS:2471012024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Adubato, Steve. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780813550718/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The old rules of marketing are dead the 6 new rules to reinvent your brand & reigniting your businessent://SD_ILS/0/SD_ILS:2930772024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Pearson, Timothy R.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/old-rules-marketing-are-dead-6-new-to-reinvent-your-brand-reignite-business">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The innovation secrets of Steve Jobs insanely different : principles for breakthrough successent://SD_ILS/0/SD_ILS:2929432024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Gallo, Carmine.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/innovation-secrets-steve-jobs-insanely-different-principles-for-breakthrough-success">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (& other social networks)ent://SD_ILS/0/SD_ILS:2930762024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Kerpen, Dave.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/likeable-social-media-how-to-delight-your-customers-create-irresistible-brand-be-generally-amazing-on-facebook-amp-other-networks">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Anatomy of a trendent://SD_ILS/0/SD_ILS:2930922024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Vejlgaard, Henrik.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/anatomy-trend">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Personality not included why companies lose their authenticity--and how great brands get it backent://SD_ILS/0/SD_ILS:2931062024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Bhargava, Rohit.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/personality-included-companies-lose-their-authenticity-how-great-brands-get-back-foreword-by-guy-kawasaki">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Everything I know about marketing I learned from Googleent://SD_ILS/0/SD_ILS:2931082024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Goldman, Aaron, 1978-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/everything-i-know-about-marketing-learned-from-google">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>30-minute social media marketing step-by-step techniques to spread the word about your business fast and freeent://SD_ILS/0/SD_ILS:2931102024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Gunelius, Susan.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/30minute-social-media-marketing-stepbystep-techniques-to-spread-word-about-your-business">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The big book of marketing lessons and best practices from the world's greatest companiesent://SD_ILS/0/SD_ILS:2931212024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Bennett, Anthony G.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/big-book-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advocacy : championing ideas and influencing othersent://SD_ILS/0/SD_ILS:3756952024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Daly, John A. (John Augustine), 1952- author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.2307/j.ctt1nq53v">http://www.jstor.org/stable/10.2307/j.ctt1nq53v</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Stratejik marka yönetimient://SD_ILS/0/SD_ILS:3148522024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor İslamoğlu, Ahmet Hamdi. Fırat, Duygu.<br/>Preferred Shelf Number HD69.B7 I85 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The connected customer the changing nature of consumer and business marketsent://SD_ILS/0/SD_ILS:2648422024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Wuyts, Stefan.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203863565">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Branding demystified plans to payoffsent://SD_ILS/0/SD_ILS:3677772024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Verma, Harsh V.<br/>Preferred Shelf Number ONLINE(367777.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/branding-demystified">http://sk.sagepub.com/books/branding-demystified</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Strategic brand management for B2B markets a road map for organizational transformationent://SD_ILS/0/SD_ILS:3694102024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Sarin, Sharad.<br/>Preferred Shelf Number ONLINE(369410.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets">http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marka olmakent://SD_ILS/0/SD_ILS:3120192024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Erdil, T. Sabri Uzun, Yeşim<br/>Preferred Shelf Number HF5415.13 E73 2010<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Flagship marketing concepts and placesent://SD_ILS/0/SD_ILS:2661182024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Kent, Tony (A. E.) Brown, Reva Berman, 1939-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203887080">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Trump University branding 101 how to build the most valuable asset of any businessent://SD_ILS/0/SD_ILS:3039162024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Sexton, Donald E., 1943-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118258293">An electronic book accessible through the World Wide Web; click for information</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Luxury brand management : a world of privilegeent://SD_ILS/0/SD_ILS:2685452024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Chevalier, Michel. Mazzalovo, Gerald.<br/>Preferred Shelf Number HD69.B7 C473 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Brandjam : humanizing brands through emotional designent://SD_ILS/0/SD_ILS:2711952024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Gobe, Marc. Design Management Institute (Boston, Mass.)<br/>Preferred Shelf Number NC997 G56 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Brand management 101 : 101 lessons learned from real world marketingent://SD_ILS/0/SD_ILS:4242642024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Dhar, Mainak.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1002/9781119207733">Wiley Online Library</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pharmaceuticals--where's the brand logic? branding lessons and strategiesent://SD_ILS/0/SD_ILS:3427112024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Moss, Giles David.<br/>Preferred Shelf Number ONLINE(342711.1)<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439804278">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Designing brand experiencesent://SD_ILS/0/SD_ILS:2688292024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Landa, Robin.<br/>Preferred Shelf Number HD69.B7 L365 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarityent://SD_ILS/0/SD_ILS:3910972024-08-20T16:50:33Z2024-08-20T16:50:33ZAuthor Aaker, David A.<br/>Preferred Shelf Number HD69.B7 A2154 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>