Search Results for Branding (Marketing). SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBranding$002b$002528Marketing$002529.$0026ps$003d300$0026isd$003dtrue?dt=list 2024-11-27T23:00:20Z Multi-channel marketing, branding and retail design : new challenges and opportunities ent://SD_ILS/0/SD_ILS:421827 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;McIntyre, Charles, 1955-, editor.&#160;Melewar, T. C., editor.&#160;Dennis, Charles, editor.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://www.emerald.com/insight/publication/doi/10.1108/9781786354556">https://www.emerald.com/insight/publication/doi/10.1108/9781786354556</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Abschied vom Branding Wie man Kunden wirklich ans Kaufen f&uuml;hrt &ndash; mit Marketing, das sich an Kaufprozessen orientiert ent://SD_ILS/0/SD_ILS:338491 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Rutschmann, Marc. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(338491.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-4281-4">http://dx.doi.org/10.1007/978-3-8349-4281-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Abschied vom Branding Wie man Kunden wirklich ans Kaufen f&uuml;hrt &ndash; Mit Marketing, das sich an Kaufprozessen orientiert ent://SD_ILS/0/SD_ILS:200837 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Rutschmann, Marc. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-6745-9">http://dx.doi.org/10.1007/978-3-8349-6745-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing. ent://SD_ILS/0/SD_ILS:202725 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Akademische Marketinggesellschaft e.V. editor.&#160;Klante, Oliver. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-9834-7">http://dx.doi.org/10.1007/978-3-8349-9834-7</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The New Science of Medicine &amp; Management A Comprehensive, Case-Based Guide for Clinical Leaders ent://SD_ILS/0/SD_ILS:521855 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Chilingerian, Jon A. editor.&#160;Shobeiri, S. Abbas. editor.&#160;Talamini, Mark A. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;XX(521855.1)<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-031-26510-5">https://doi.org/10.1007/978-3-031-26510-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The Business of Building and Managing a Healthcare Practice Going Beyond the Basics ent://SD_ILS/0/SD_ILS:521610 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Baum, Neil. author.&#160;Kahn, Marc J. author.&#160;Daigrepont, Jeffery. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;XX(521610.1)<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-031-37623-8">https://doi.org/10.1007/978-3-031-37623-8</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marka y&ouml;netimi ent://SD_ILS/0/SD_ILS:478908 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Tosun, Nurhan Bab&uuml;r.<br/>Preferred Shelf Number&#160;HD69.B7 T67 2020<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Holistik pazarlaman&#305;n t&uuml;ketici temelli marka de&#287;eri &uuml;zerindeki rol&uuml; : mobil ileti&#351;im sekt&ouml;r&uuml; m&uuml;&#351;terileri &uuml;zerine bir ara&#351;t&#305;rma ent://SD_ILS/0/SD_ILS:511682 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;&Ccedil;ak&#305;rkaya, Murat.<br/>Preferred Shelf Number&#160;HF5415.1255 C35 2020<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Bottom of the pyramid marketing : making, shaping and developing BoP markets ent://SD_ILS/0/SD_ILS:421844 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Singh, Ramendra, editor.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787145559">https://www.emerald.com/insight/publication/doi/10.1108/9781787145559</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The branding of tourist destinations : theoretical and empirical insights ent://SD_ILS/0/SD_ILS:421845 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Camilleri, Mark Anthony, 1976- editor.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787693739">https://www.emerald.com/insight/publication/doi/10.1108/9781787693739</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Developing insights on branding in the B2B context : case studies from business practice ent://SD_ILS/0/SD_ILS:421884 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Koporcic, Nikolina, editor.&#160;Ivanova-Gongne, Maria, 1985- editor.&#160;Nystr&ouml;m, Anna-Greta, 1979- editor.&#160;T&ouml;rnroos, Jan-&Aring;ke, editor.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562752">https://www.emerald.com/insight/publication/doi/10.1108/9781787562752</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Managing brands in 4D : understanding perceptual, emotional, social and cultural branding ent://SD_ILS/0/SD_ILS:421894 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Pogorzelski, Jacek, author.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787561021">https://www.emerald.com/insight/publication/doi/10.1108/9781787561021</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Markalama : ba&#351;ar&#305;ya ula&#351;t&#305;ran 20 temel ilke ent://SD_ILS/0/SD_ILS:478906 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Aaker, David.&#160;&Ouml;zata, Nadir.<br/>Preferred Shelf Number&#160;HF5415.13 A5419 2018<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Brand culture and identity : concepts, methodologies, tools, and applications ent://SD_ILS/0/SD_ILS:481926 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;IGI Global, publisher.&#160;Information Resources Management Association, editor.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Frontiers of Sound in Design A Guide for the Development of Product Identity Through Sounds ent://SD_ILS/0/SD_ILS:401743 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Dal Pal&ugrave;, Doriana. author.&#160;De Giorgi, Claudia. author.&#160;Lerma, Beatrice. author.&#160;Buiatti, Eleonora. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-319-76870-0">https://doi.org/10.1007/978-3-319-76870-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Kurumsal ileti&#351;im ve profesyonel markalar ent://SD_ILS/0/SD_ILS:380772 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Meng&uuml;, Seda &Ccedil;akar.<br/>Preferred Shelf Number&#160;HD59.2 M46 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> &#350;imdi &quot;i&#351;veren markas&#305;&quot; zaman&#305; ent://SD_ILS/0/SD_ILS:384206 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;&Ouml;tken, Ay&#351;e Beg&uuml;m&#160;Okan, Elif Yolbulan.<br/>Preferred Shelf Number&#160;HF5549 O854 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Food industry design, technology, and innovation ent://SD_ILS/0/SD_ILS:341831 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Traitler, Helmut, author.&#160;Coleman, Birgit, author.&#160;Hofmann, Karen, author.<br/>Preferred Shelf Number&#160;ONLINE(341831.1)<br/>Electronic Access&#160;ebrary <a href="http://alltitles.ebrary.com/Doc?id=10921250">An electronic book accessible through the World Wide Web; click to view</a> John Wiley <a href="http://dx.doi.org/10.1002/9781118823194">http://dx.doi.org/10.1002/9781118823194</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving ent://SD_ILS/0/SD_ILS:341601 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Brooks, Jeff, 1961-<br/>Preferred Shelf Number&#160;ONLINE(341601.1)<br/>Electronic Access&#160;<a href="http://grail.eblib.com.au/patron/FullRecord.aspx?p=1650857">EBL ebooks - For GRAIL clients only</a> <a href="http://site.ebrary.com/lib/byuprovo/docDetail.action?docID=10849254">CLICK HERE for online access</a> Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118583425.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118583425.jpg</a> Cover <a href="http://swbplus.bsz-bw.de/bsz405674104cov.htm">http://swbplus.bsz-bw.de/bsz405674104cov.htm</a> Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1650857">http://public.eblib.com/choice/publicfullrecord.aspx?p=1650857</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving ent://SD_ILS/0/SD_ILS:342253 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Brooks, Jeff, 1961- author.<br/>Preferred Shelf Number&#160;ONLINE(342253.1)<br/>Electronic Access&#160;Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118583425.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118583425.jpg</a> Cover <a href="http://swbplus.bsz-bw.de/bsz405674104cov.htm">http://swbplus.bsz-bw.de/bsz405674104cov.htm</a> ebrary <a href="http://site.ebrary.com/id/10849254">http://site.ebrary.com/id/10849254</a> John Wiley <a href="http://dx.doi.org/10.1002/9781118583340">http://dx.doi.org/10.1002/9781118583340</a> MyiLibrary <a href="http://www.myilibrary.com?id=584517">http://www.myilibrary.com?id=584517</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Pinterest power market your business, sell your product, and build your brand on the world's hottest social network ent://SD_ILS/0/SD_ILS:293047 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Miles, Jason, 1970-&#160;Lacey, Karen, 1963-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/pinterest-power-market-your-business-sell-product-build-brand-on-worlds-hottest-social-network">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Promotional culture and convergence markets, methods, media ent://SD_ILS/0/SD_ILS:344376 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Powell, Helen.<br/>Preferred Shelf Number&#160;ONLINE(344376.1)<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203130322">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Branding and product design : an integrated perspective ent://SD_ILS/0/SD_ILS:354363 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Hestad, Monika.<br/>Preferred Shelf Number&#160;HF5415.1255 H47 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The Routledge companion to advertising and promotional culture ent://SD_ILS/0/SD_ILS:344431 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;McAllister, Matthew P.&#160;West, Emily.<br/>Preferred Shelf Number&#160;ONLINE(344431.1)<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203071434">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The library marketing toolkit ent://SD_ILS/0/SD_ILS:280582 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Potter, Ned, 1980- author.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Find your next using the business genome approach to find your company's next competitive edge ent://SD_ILS/0/SD_ILS:292653 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Kates, Andrea.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/find-your-next-using-business-genome-approach-to-company8217s-competitive-edge">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> What would Steve Jobs do? how the Steve Jobs way can inspire anyone to think differently and win ent://SD_ILS/0/SD_ILS:292886 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Sander, Peter J.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/what-would-steve-jobs-do-how-way-inspire-anyone-to-think-differently-win">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Discover your CEO brand secrets to embracing and maximizing your unique value as a leader ent://SD_ILS/0/SD_ILS:292895 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Bates, Suzanne.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/discover-your-ceo-brand-secrets-to-embracing-maximizing-unique-value-as-leader">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Contextual pricing the death of list price and the new market reality ent://SD_ILS/0/SD_ILS:292988 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Docters, Robert G.&#160;Hanson, John.&#160;Nguyen, Cecilia.&#160;Barzelay, Michael.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/contextual-pricing-death-list-price-new-market-reality">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Branding in governance and public management ent://SD_ILS/0/SD_ILS:259960 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Eshuis, Jasper, 1972-&#160;Klijn, Erik-Hans.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203145159">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Yedi ad&#305;mda markala&#351;ma : ya&#351;amdan &ouml;rneklerle ent://SD_ILS/0/SD_ILS:154818 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Ayhan, Altay.<br/>Preferred Shelf Number&#160;HD69.B7 A94 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The new emerging market multinationals four strategies for disrupting markets and building brands ent://SD_ILS/0/SD_ILS:292526 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Chattopadhyay, Amitava.&#160;Batra, Rajeev.&#160;Ozsomer, Aysegul.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/new-emerging-market-multinationals-four-strategies-for-disrupting-markets-building-brands">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Positioning the brand an inside-out approach ent://SD_ILS/0/SD_ILS:260092 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Riezebos, H. J., 1960-&#160;Grinten, Jaap van der.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203802489">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Branding television ent://SD_ILS/0/SD_ILS:262487 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Johnson, Catherine.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203597033">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Consumer-brand relationships theory and practice ent://SD_ILS/0/SD_ILS:259755 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Fournier, Susan.&#160;Breazeale, Michael, 1964-&#160;Fetscherin, Marc.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203128794">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave ent://SD_ILS/0/SD_ILS:293050 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Amos, James.&#160;Emerson, B. J.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/tasti-dlite-way-social-media-marketing-lessons-for-building-loyalty-brand-customers-crave">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Customers first dominate your market by winning them over where it counts the most ent://SD_ILS/0/SD_ILS:293058 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Bueno, Bolivar J.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/customers-first-dominate-your-market-by-winning-them-over-where-counts-most">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Uprising how to build a brand-- and change the world-- by sparking cultural movements ent://SD_ILS/0/SD_ILS:293059 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Goodson, Scott.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/uprising-how-to-build-brandand-change-worldby-sparking-cultural-movements">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference ent://SD_ILS/0/SD_ILS:293061 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Post, Karen.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/brand-turnaround-how-brands-gone-bad-returned-to-glory-7-game-changers-that-made-difference">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers ent://SD_ILS/0/SD_ILS:293064 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Metz, Adam.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/social-customer-how-brands-use-crm-to-acquire-monetize-retain-fans-friends-followers">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Content strategy at work real-world stories to strengthen every interactive project ent://SD_ILS/0/SD_ILS:147512 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Bloomstein, Margot.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780123919229">http://www.sciencedirect.com/science/book/9780123919229</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Hospitality branding ent://SD_ILS/0/SD_ILS:376941 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Dev, Chekitan S. (Chekitan Singh), 1959-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.jstor.org/stable/10.7591/j.cttq42pg">http://www.jstor.org/stable/10.7591/j.cttq42pg</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help ent://SD_ILS/0/SD_ILS:376334 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Einstein, Mara.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.jstor.org/stable/10.1525/j.ctt1pp2k7">http://www.jstor.org/stable/10.1525/j.ctt1pp2k7</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Personality not included why companies lose their authenticity--and how great brands get it back ent://SD_ILS/0/SD_ILS:293106 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Bhargava, Rohit.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/personality-included-companies-lose-their-authenticity-how-great-brands-get-back-foreword-by-guy-kawasaki">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The big book of marketing lessons and best practices from the world's greatest companies ent://SD_ILS/0/SD_ILS:293121 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Bennett, Anthony G.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/big-book-marketing">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marka giri&#351;imi : kurumsal markala&#351;ma ile &#351;irket stratejisini, k&uuml;lt&uuml;r&uuml;n&uuml; ve kimli&#287;ini uyumlu hale getirme y&ouml;ntemleri ent://SD_ILS/0/SD_ILS:248067 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Hatch, Mary Jo.&#160;Schultz, Majken.<br/>Preferred Shelf Number&#160;HD59.2 H38 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Rekabet&ccedil;i ba&#351;ar&#305; : markala&#351;ma nas&#305;l de&#287;er katar? ent://SD_ILS/0/SD_ILS:248070 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Davis, John A.<br/>Preferred Shelf Number&#160;HD69.B7 D38 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The innovation secrets of Steve Jobs insanely different : principles for breakthrough success ent://SD_ILS/0/SD_ILS:292943 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Gallo, Carmine.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/innovation-secrets-steve-jobs-insanely-different-principles-for-breakthrough-success">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (&amp; other social networks) ent://SD_ILS/0/SD_ILS:293076 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Kerpen, Dave.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/likeable-social-media-how-to-delight-your-customers-create-irresistible-brand-be-generally-amazing-on-facebook-amp-other-networks">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The old rules of marketing are dead the 6 new rules to reinvent your brand &amp; reigniting your business ent://SD_ILS/0/SD_ILS:293077 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Pearson, Timothy R.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/old-rules-marketing-are-dead-6-new-to-reinvent-your-brand-reignite-business">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Everything I know about marketing I learned from Google ent://SD_ILS/0/SD_ILS:293108 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Goldman, Aaron, 1978-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/everything-i-know-about-marketing-learned-from-google">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> 30-minute social media marketing step-by-step techniques to spread the word about your business fast and free ent://SD_ILS/0/SD_ILS:293110 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Gunelius, Susan.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/30minute-social-media-marketing-stepbystep-techniques-to-spread-word-about-your-business">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Anatomy of a trend ent://SD_ILS/0/SD_ILS:293092 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Vejlgaard, Henrik.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/anatomy-trend">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> You are the brand ent://SD_ILS/0/SD_ILS:247101 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Adubato, Steve.&#160;Project Muse.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://muse.jhu.edu/books/9780813550718/">Full text available: </a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Stratejik marka y&ouml;netimi ent://SD_ILS/0/SD_ILS:314852 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;&#304;slamo&#287;lu, Ahmet Hamdi.&#160;F&#305;rat, Duygu.<br/>Preferred Shelf Number&#160;HD69.B7 I85 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Advocacy : championing ideas and influencing others ent://SD_ILS/0/SD_ILS:375695 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Daly, John A. (John Augustine), 1952- author.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.jstor.org/stable/10.2307/j.ctt1nq53v">http://www.jstor.org/stable/10.2307/j.ctt1nq53v</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Bir marka ad&#305; yaratmak ent://SD_ILS/0/SD_ILS:248064 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Rivkin, Steve.&#160;Sutherland, Fraser.<br/>Preferred Shelf Number&#160;HD69.B7 R58 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> K&uuml;resel marka : D&uuml;nya pazar&#305;nda kal&#305;c&#305; marka de&#287;eri yaratma ve geli&#351;tirme y&ouml;ntemleri ent://SD_ILS/0/SD_ILS:248065 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Hollis, Nigel.<br/>Preferred Shelf Number&#160;HD69.B7 H65 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> &#304;leri d&uuml;zey marka y&ouml;netimi : de&#287;i&#351;en d&uuml;nyada markalar&#305; y&ouml;netmek ent://SD_ILS/0/SD_ILS:248066 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Temporal, Paul.<br/>Preferred Shelf Number&#160;HD69.B7 T46 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The connected customer the changing nature of consumer and business markets ent://SD_ILS/0/SD_ILS:264842 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Wuyts, Stefan.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203863565">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marka olmak ent://SD_ILS/0/SD_ILS:312019 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Erdil, T. Sabri&#160;Uzun, Ye&#351;im<br/>Preferred Shelf Number&#160;HF5415.13 E73 2010<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Strategic brand management for B2B markets a road map for organizational transformation ent://SD_ILS/0/SD_ILS:369410 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Sarin, Sharad.<br/>Preferred Shelf Number&#160;ONLINE(369410.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets">http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Branding demystified plans to payoffs ent://SD_ILS/0/SD_ILS:367777 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Verma, Harsh V.<br/>Preferred Shelf Number&#160;ONLINE(367777.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/branding-demystified">http://sk.sagepub.com/books/branding-demystified</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Flagship marketing concepts and places ent://SD_ILS/0/SD_ILS:266118 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Kent, Tony (A. E.)&#160;Brown, Reva Berman, 1939-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203887080">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Luxury brand management : a world of privilege ent://SD_ILS/0/SD_ILS:268545 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Chevalier, Michel.&#160;Mazzalovo, Gerald.<br/>Preferred Shelf Number&#160;HD69.B7 C473 2008<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Trump University branding 101 how to build the most valuable asset of any business ent://SD_ILS/0/SD_ILS:303916 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Sexton, Donald E., 1943-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118258293">An electronic book accessible through the World Wide Web; click for information</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Brandjam : humanizing brands through emotional design ent://SD_ILS/0/SD_ILS:271195 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Gobe, Marc.&#160;Design Management Institute (Boston, Mass.)<br/>Preferred Shelf Number&#160;NC997 G56 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Brand management 101 : 101 lessons learned from real world marketing ent://SD_ILS/0/SD_ILS:424264 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Dhar, Mainak.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1002/9781119207733">Wiley Online Library</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Pharmaceuticals--where's the brand logic? branding lessons and strategies ent://SD_ILS/0/SD_ILS:342711 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Moss, Giles David.<br/>Preferred Shelf Number&#160;ONLINE(342711.1)<br/>Electronic Access&#160;<a href="http://marc.crcnetbase.com/isbn/9781439804278">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Designing brand experiences ent://SD_ILS/0/SD_ILS:268829 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Landa, Robin.<br/>Preferred Shelf Number&#160;HD69.B7 L365 2006<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity ent://SD_ILS/0/SD_ILS:391097 2024-11-27T23:00:20Z 2024-11-27T23:00:20Z Author&#160;Aaker, David A.<br/>Preferred Shelf Number&#160;HD69.B7 A2154 2004<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/>