Search Results for Communication - Narrowed by: Marketing.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dCommunication$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300?2026-01-30T22:56:40ZExperience-Based Communicationent://SD_ILS/0/SD_ILS:1882152026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Ornbo, Jens. author. Sneppen, Claus. author. Würtz, Peter Franklin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-78713-6">http://dx.doi.org/10.1007/978-3-540-78713-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing Communication Policiesent://SD_ILS/0/SD_ILS:1845262026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-37323-0">http://dx.doi.org/10.1007/978-3-540-37323-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:5497482026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Holtzhausen, Derina Rhoda, author. Fullerton, Jami A., 1963- author. Lewis, Bobbi Kay, 1970- author. Shipka, Danny, 1967- author.<br/>Preferred Shelf Number HF5718<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003002048">https://www.taylorfrancis.com/books/9781003002048</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Strategic Urban Health Communicationent://SD_ILS/0/SD_ILS:4887182026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Okigbo, Charles C. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-1-4614-9335-8">https://doi.org/10.1007/978-1-4614-9335-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>How to read a client from across the room win more business with the proven character code system to decode verbal & nonverbal communicationent://SD_ILS/0/SD_ILS:2930432026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Mychals, Brandy.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/how-to-read-client-from-across-room-win-more-business-proven-character-code-system-decode-verbal-nonverbal-communication">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014ent://SD_ILS/0/SD_ILS:3330092026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333009.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-319-03973-2">http://dx.doi.org/10.1007/978-3-319-03973-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Communicating Company Towards an Alternative Theory of Corporate Communicationent://SD_ILS/0/SD_ILS:1983392026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Hübner, Hartmut. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-7908-1929-8">http://dx.doi.org/10.1007/978-3-7908-1929-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Managing Corporate Brands A new approach to corporate communicationent://SD_ILS/0/SD_ILS:2036452026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Ormeño, Marcos. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9599-1">http://dx.doi.org/10.1007/978-3-8350-9599-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>International Advertising and Communication Current Insights and Empirical Findingsent://SD_ILS/0/SD_ILS:2030792026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Diehl, Sandra. editor. Terlutter, Ralf. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-8350-5702-2">http://dx.doi.org/10.1007/3-8350-5702-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Routledge companion to marketing and sustainabilityent://SD_ILS/0/SD_ILS:5725202026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Peattie, Ken editor<br/>Preferred Shelf Number HF5414<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003412397">https://www.taylorfrancis.com/books/9781003412397</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Influencer marketing : building brand communities and engagementent://SD_ILS/0/SD_ILS:5764232026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Costello, Joyce, editor. Yesiloglu, Sevil, editor.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003434498">https://www.taylorfrancis.com/books/9781003434498</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Visual marketing : a practical guide to the science of branding & retailingent://SD_ILS/0/SD_ILS:5715632026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Kahn, Barbara E., author. Johnson, Elizabeth N., author.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003426899">https://www.taylorfrancis.com/books/9781003426899</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Social Media Marketing Management How to Penetrate Emerging Markets and Expand Your Customer Base.ent://SD_ILS/0/SD_ILS:5656332026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Hinson, Robert (Robert Ebo) Mhlanga, David. Osei-Frimpong, Kofi. Doe, Joshua.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003307457">https://www.taylorfrancis.com/books/9781003307457</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Strategic content marketing : creating effective content in practiceent://SD_ILS/0/SD_ILS:5831532026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Farkas, Dan, author. Geier, Rebecca, author.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003369103">https://www.taylorfrancis.com/books/9781003369103</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing for sustainable development : rethinking consumption modelsent://SD_ILS/0/SD_ILS:5972372026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Dekhili, Sihem, editor.<br/>Preferred Shelf Number HC79 .E5<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Breaking down language and cultural barriers through contemporary global marketing strategiesent://SD_ILS/0/SD_ILS:4818942026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Visual analytics with Tableauent://SD_ILS/0/SD_ILS:5952312026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Loth, Alexander, author. Vogel, Nate, writer of foreword. Sparkes, Sophie, writer of foreword.<br/>Preferred Shelf Number QA76.9 .I52 L585 2019 EB<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119561996">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119561996</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Communications writing and design : the integrated manual for marketing, advertising, and public relationsent://SD_ILS/0/SD_ILS:5935372026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor DiMarco, John, editor.<br/>Preferred Shelf Number HM851<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:3546222026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Egan, John.<br/>Preferred Shelf Number HF5415.123 E4 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Cambridge Marketing Handbook : Communicationsent://SD_ILS/0/SD_ILS:3655472026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Bax, Steve.<br/>Preferred Shelf Number HF5415 B39 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Handbook of Social Media Management Value Chain and Business Models in Changing Media Marketsent://SD_ILS/0/SD_ILS:3332112026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333211.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-28897-5">http://dx.doi.org/10.1007/978-3-642-28897-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketingent://SD_ILS/0/SD_ILS:2930892026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Azevedo, Abaet�e de. Pomeranz, Ricardo.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/customer-obsession-how-to-acquire-retain-grow-customers-in-new-age-relationship-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Location-based marketing for dummiesent://SD_ILS/0/SD_ILS:5930432026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Strout, Aaron. Schneider, Mike.<br/>Preferred Shelf Number HF5415 S76 2011 EB<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119721338">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119721338</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Demystifying Marketing A guide to the fundamentals for engineersent://SD_ILS/0/SD_ILS:2478572026-01-30T22:56:40Z2026-01-30T22:56:40ZAuthor Forsyth, Patrick<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1049/PBMT023E">http://dx.doi.org/10.1049/PBMT023E</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>