Search Results for Communication in marketingSirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dCommunication$002bin$002bmarketing$0026ps$003d300?dt=list2024-11-28T05:58:24ZCommunication of politics : cross-cultural theory building in the practice of public relations and political marketingent://SD_ILS/0/SD_ILS:1026182024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Newman, Bruce I., ed. Vercic, Dejan, ed.<br/>Preferred Shelf Number JA 85.2.U6 C65 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advanced Hybrid Information Processing 6th EAI International Conference, ADHIP 2022, Changsha, China, September 29-30, 2022, Proceedings, Part IIent://SD_ILS/0/SD_ILS:5203712024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Fu, Weina. editor. Yun, Lin. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520371.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-28867-8">https://doi.org/10.1007/978-3-031-28867-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leadersent://SD_ILS/0/SD_ILS:5218552024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521855.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-26510-5">https://doi.org/10.1007/978-3-031-26510-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5205762024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520576.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-32299-0">https://doi.org/10.1007/978-3-031-32299-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Wireless and Satellite Systems 13th EAI International Conference, WiSATS 2022, Virtual Event, Singapore, March 12-13, 2023, Proceedingsent://SD_ILS/0/SD_ILS:5204302024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Zhao, Jun. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520430.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-34851-8">https://doi.org/10.1007/978-3-031-34851-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Breaking down language and cultural barriers through contemporary global marketing strategiesent://SD_ILS/0/SD_ILS:4818942024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Integrated marketing communications, strategies, and tactical operations in sports organizationsent://SD_ILS/0/SD_ILS:4820402024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Alonso Dos Santos, Manuel, 1981- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Reklam kampanyalarının planlanmasında satış noktasında reklamın önemient://SD_ILS/0/SD_ILS:4791312024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Eroğlu Pektaş, Güzide Öncü.<br/>Preferred Shelf Number HF5837 E76 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The role of language and symbols in promotional strategies and marketing schemesent://SD_ILS/0/SD_ILS:4817802024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Epure, Manuela, 1965- editor. Mihaes, Lorena Clara, 1975- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>İletişim : genel/teknik İletişim - pazarlama iletişimi - reklamcılıkent://SD_ILS/0/SD_ILS:3808682024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Küçük, Orhan.<br/>Preferred Shelf Number HF5415.123 I44 2016<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Halkla ilişkiler perspektifinden güncel pazarlama yaklaşımlarıent://SD_ILS/0/SD_ILS:3800992024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Baytekin, E. Pelin<br/>Preferred Shelf Number HF5415.123 B39 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:3546222024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Egan, John.<br/>Preferred Shelf Number HF5415.123 E4 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Recommendation and Search in Social Networksent://SD_ILS/0/SD_ILS:5185052024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Ulusoy, Özgür. editor. Tansel, Abdullah Uz. editor. Arkun, Erol. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(518505.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-14379-8">https://doi.org/10.1007/978-3-319-14379-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Small Incision Lenticule Extraction (SMILE) Principles, Techniques, Complication Management, and Future Conceptsent://SD_ILS/0/SD_ILS:5200922024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Sekundo, Walter. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520092.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-18530-9">https://doi.org/10.1007/978-3-319-18530-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pazarlama iletişimi yönetimient://SD_ILS/0/SD_ILS:3792382024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Odabaşı, Yavuz, 1949- Oyman, Mine, 1965-<br/>Preferred Shelf Number HF5415.123 O33 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:3650142024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Percy, Larry.<br/>Preferred Shelf Number HF5415.123 P475 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing communications management : analysis, planning, implementationent://SD_ILS/0/SD_ILS:3546002024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Copley, Paul.<br/>Preferred Shelf Number HF5415.123 C67 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:2491632024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Belch, George Eugene. Belch, Michael A., ort. yaz.<br/>Preferred Shelf Number HF5823 B387 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The mobile marketing revolution how your brand can have a one-to-one conversation with everyoneent://SD_ILS/0/SD_ILS:2930552024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Alpert, Jed. Fishback, Steven.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/mobile-marketing-revolution-how-your-brand-have-onetoone-conversation-everyone">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pazarlama iletişiminde sosyal medyaent://SD_ILS/0/SD_ILS:3855552024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Sevinç, Salih Seçkin.<br/>Preferred Shelf Number HF5415.123 S48 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing Semiotics Signs, Strategies, and Brand Value.ent://SD_ILS/0/SD_ILS:2789972024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Oswald, Laura R.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=422128">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=422128</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The big book of marketing lessons and best practices from the world's greatest companiesent://SD_ILS/0/SD_ILS:2931212024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Bennett, Anthony G.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/big-book-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer behavior knowledge for effective sports and event marketingent://SD_ILS/0/SD_ILS:2627942024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Kahle, Lynn R. Close, Angeline.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203844113">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Conversations that win the complex sale using power messaging to create more opportunities, differentiate your solutions, and close more dealsent://SD_ILS/0/SD_ILS:2930792024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Peterson, Erik. Riesterer, Tim.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/conversations-that-win-complex-sale-using-power-messaging-to-create-more-opportunities-differentiate-your-solutions-close-deals">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketingent://SD_ILS/0/SD_ILS:2930892024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Azevedo, Abaet�e de. Pomeranz, Ricardo.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/customer-obsession-how-to-acquire-retain-grow-customers-in-new-age-relationship-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Mass communication issues, perspectives and techniquesent://SD_ILS/0/SD_ILS:2872392024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Detrani, Jason R.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781466562585">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advocacy : championing ideas and influencing othersent://SD_ILS/0/SD_ILS:3756952024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Daly, John A. (John Augustine), 1952- author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.2307/j.ctt1nq53v">http://www.jstor.org/stable/10.2307/j.ctt1nq53v</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Branding demystified plans to payoffsent://SD_ILS/0/SD_ILS:3677772024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Verma, Harsh V.<br/>Preferred Shelf Number ONLINE(367777.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/branding-demystified">http://sk.sagepub.com/books/branding-demystified</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Rhetorical and critical approaches to public relations IIent://SD_ILS/0/SD_ILS:2639912024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Heath, Robert L. (Robert Lawrence), 1941- Toth, Elizabeth L. Waymer, Damion.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203874929">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Public health administration : principles for population-based managementent://SD_ILS/0/SD_ILS:1145772024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Novick, Lloyd F. Morrow, Cynthia B. Mays, Glen P.<br/>Preferred Shelf Number WA 525 P9745 2008<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>Yeni reklamcılıkent://SD_ILS/0/SD_ILS:3152822024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Aksoy, Atilla.<br/>Preferred Shelf Number HF 5823 A8 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>"Ben" A.Ş. : Kendini satma sanatıent://SD_ILS/0/SD_ILS:1250152024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Beckwith, Harry Beckwith, Christine Clifford. Şensoy, Ümit.<br/>Preferred Shelf Number HF5415.123 B42 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Hizmetlerde pazarlama iletişimient://SD_ILS/0/SD_ILS:5129092024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Eser, Zeliha.<br/>Preferred Shelf Number HD9980.5 E84 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Yeni reklamcılıkent://SD_ILS/0/SD_ILS:1040672024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Aksoy, Atilla.<br/>Preferred Shelf Number HF 5823 .A8 2005<br/>Format: Books<br/>Availability Beytepe Library~3<br/>Semiotique, marketing et communication : sous les signes, les strategiesent://SD_ILS/0/SD_ILS:1092612024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Floch, Jean-Marie.<br/>Preferred Shelf Number HF5415.123 .F58 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam söylemient://SD_ILS/0/SD_ILS:1035532024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Küçükerdoğan, G. Rengin.<br/>Preferred Shelf Number HF 5823 .K83 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Pazarlama iletişimi yönetimient://SD_ILS/0/SD_ILS:1043342024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Odabaşı, Yavuz, 1949- Oyman, Mine, 1965- joint author<br/>Preferred Shelf Number HF5415.123 O33 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Sports sponsorship and marketing communications : a European perspectiveent://SD_ILS/0/SD_ILS:1128102024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Lagae, Wim.<br/>Preferred Shelf Number GV716 .L3413 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:970322024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Belch, George Eugene Belch, Michael A., ort. yaz.<br/>Preferred Shelf Number HF 5823 B387 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Dictionary of marketing communicationsent://SD_ILS/0/SD_ILS:3681332024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Govoni, Norman A. P.<br/>Preferred Shelf Number ONLINE(368133.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/reference/dictionary-of-marketing-communications">http://sk.sagepub.com/reference/dictionary-of-marketing-communications</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising promotion : Suplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:782912024-11-28T05:58:24Z2024-11-28T05:58:24ZAuthor Shimp, Terence A.<br/>Preferred Shelf Number HF 5415.123 S54 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>