Search Results for Communication in marketing
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dCommunication$002bin$002bmarketing$0026ps$003d300?
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MARKETING COMMUNICATION IN AFRICAN LANGUAGES
ent://SD_ILS/0/SD_ILS:578452
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Author Salawu, Abiodun Oyesomi, Kehinde Opeyemi, 1978-<br/>Preferred Shelf Number HF5718<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003517382">https://www.taylorfrancis.com/books/9781003517382</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Tourism agility in times of crisis and uncertainty. 2, Between marketing-communication and sustainability
ent://SD_ILS/0/SD_ILS:600007
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Author Christofle, Sylvie, editor.<br/>Preferred Shelf Number G155 .A1 T68 2025<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394388264">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394388264</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Digital public relations and marketing communication trends in Africa
ent://SD_ILS/0/SD_ILS:586296
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Author Njathi, Anne W., author. Watkins, Brandi, author.<br/>Preferred Shelf Number HD59.6 .A35<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032689654">https://www.taylorfrancis.com/books/9781032689654</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Integrated marketing communication : advertising and promotion in a digital world
ent://SD_ILS/0/SD_ILS:553504
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Author Juska, Jerome M., author.<br/>Preferred Shelf Number HF6146 .I58<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780367443382">https://www.taylorfrancis.com/books/9780367443382</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Communication of politics : cross-cultural theory building in the practice of public relations and political marketing
ent://SD_ILS/0/SD_ILS:102618
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Author Newman, Bruce I., ed. Vercic, Dejan, ed.<br/>Preferred Shelf Number JA 85.2.U6 C65 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The Routledge companion to marketing and sustainability
ent://SD_ILS/0/SD_ILS:572520
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Author Peattie, Ken editor<br/>Preferred Shelf Number HF5414<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003412397">https://www.taylorfrancis.com/books/9781003412397</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Brand management in a co-creation perspective : communication as constitutive of brands
ent://SD_ILS/0/SD_ILS:590423
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Author Hansen, Heidi (Marketing researcher), author.<br/>Preferred Shelf Number HF5415.1255<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003050100">https://www.taylorfrancis.com/books/9781003050100</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Fashion marketing and communications : theory and practice across the fashion industry
ent://SD_ILS/0/SD_ILS:568733
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Author Mitterfellner, Olga, 1978- author.<br/>Preferred Shelf Number HF6161 .C44<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003449157">https://www.taylorfrancis.com/books/9781003449157</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Influencer marketing : building brand communities and engagement
ent://SD_ILS/0/SD_ILS:576423
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Author Costello, Joyce, editor. Yesiloglu, Sevil, editor.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003434498">https://www.taylorfrancis.com/books/9781003434498</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Empower your nonprofit : simple ways to co-create with AI for profound impact
ent://SD_ILS/0/SD_ILS:599532
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Author Neumann, Amy, author.<br/>Preferred Shelf Number HD62.6 .N48 2025<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308460">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308460</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Mastering the construction startup : a business infrastructure guide
ent://SD_ILS/0/SD_ILS:599928
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Author Ganaway, Nick B., author.<br/>Preferred Shelf Number HD9715 .A2 G36 2025<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394292356">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394292356</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
From industry 4.0 to industry 6.0
ent://SD_ILS/0/SD_ILS:599887
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Author Machado, Carolina, 1965- editor. Davim, J. Paulo, editor.<br/>Preferred Shelf Number T59.6 .F76 2025<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394372775">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394372775</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Health experts in the media : between legitimacy and controversy. Volume 2
ent://SD_ILS/0/SD_ILS:599384
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Author Corroy, Laurence, editor. Chauzal-Larguier, Christelle, editor. Pourrez, Aurélie, editor.<br/>Preferred Shelf Number P96 .H43 H43 2024<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394316885">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394316885</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Wireless and Satellite Systems 13th EAI International Conference, WiSATS 2022, Virtual Event, Singapore, March 12-13, 2023, Proceedings
ent://SD_ILS/0/SD_ILS:520430
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Author Zhao, Jun. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-34851-8">https://doi.org/10.1007/978-3-031-34851-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders
ent://SD_ILS/0/SD_ILS:521855
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Author Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-26510-5">https://doi.org/10.1007/978-3-031-26510-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Information and Communication Technology for Competitive Strategies (ICTCS 2022) ICT: Applications and Social Interfaces
ent://SD_ILS/0/SD_ILS:527746
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Author Joshi, Amit. editor. Mahmud, Mufti. editor. Ragel, Roshan G. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-19-9638-2">https://doi.org/10.1007/978-981-19-9638-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Intelligent Computing and Networking Proceedings of IC-ICN 2023
ent://SD_ILS/0/SD_ILS:527757
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Author Balas, Valentina Emilia. editor. Semwal, Vijay Bhaskar. editor. Khandare, Anand. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-99-3177-4">https://doi.org/10.1007/978-981-99-3177-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Artificial Intelligence, Internet of Things, and Society 5.0
ent://SD_ILS/0/SD_ILS:528740
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Author Hannoon, Azzam. editor. (orcid)0000-0003-0468-7797 Mahmood, Abdullah. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-43300-9">https://doi.org/10.1007/978-3-031-43300-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City - Volume 2 BDCPS 2022, December 16-17, 2022, Bangkok, Thailand
ent://SD_ILS/0/SD_ILS:528893
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Author Atiquzzaman, Mohammed. editor. Yen, Neil Yuwen. editor. Xu, Zheng. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-99-1157-8">https://doi.org/10.1007/978-981-99-1157-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advanced Hybrid Information Processing 6th EAI International Conference, ADHIP 2022, Changsha, China, September 29-30, 2022, Proceedings, Part II
ent://SD_ILS/0/SD_ILS:520371
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Author Fu, Weina. editor. Yun, Lin. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-28867-8">https://doi.org/10.1007/978-3-031-28867-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I
ent://SD_ILS/0/SD_ILS:520576
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Author Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-32299-0">https://doi.org/10.1007/978-3-031-32299-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Developments in Information and Knowledge Management Systems for Business Applications Volume 7
ent://SD_ILS/0/SD_ILS:527613
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Author Kryvinska, Natalia. editor. Greguš, Michal. editor. Fedushko, Solomiia. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-25695-0">https://doi.org/10.1007/978-3-031-25695-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Human-Centric Smart Computing Proceedings of ICHCSC 2022
ent://SD_ILS/0/SD_ILS:527284
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Author Bhattacharyya, Siddhartha. editor. Banerjee, Jyoti Sekhar. editor. Köppen, Mario. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-19-5403-0">https://doi.org/10.1007/978-981-19-5403-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
APPRAISAL AND THE TRANSCREATION OF MARKETING TEXTS; PERSUASION IN CHINESE AND ENGLISH
ent://SD_ILS/0/SD_ILS:584940
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Author Ho, Nga-Ki Mavis.<br/>Preferred Shelf Number HF5823<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003290575">https://www.taylorfrancis.com/books/9781003290575</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
ent://SD_ILS/0/SD_ILS:585759
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Author Percy, Larry.<br/>Preferred Shelf Number HF5415.123<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003169635">https://www.taylorfrancis.com/books/9781003169635</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Brain-computer interface : using deep learning applications
ent://SD_ILS/0/SD_ILS:598211
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Author Sumithra, M. G., editor. Dhanaraj, Rajesh Kumar, editor. Milanova, Mariofanna, editor. Balusamy, Balamurugan, editor. Venkatesan, Chandran, editor.<br/>Preferred Shelf Number QP360.7 .B73 2023<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119857655">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119857655</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic creativity a business field guide to advertising, branding, and design
ent://SD_ILS/0/SD_ILS:564499
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Author Landa, Robin, author.<br/>Preferred Shelf Number HD53<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003230786">https://www.taylorfrancis.com/books/9781003230786</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International luxury brand strategy
ent://SD_ILS/0/SD_ILS:566183
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Author Lu, Pierre Xiao, author.<br/>Preferred Shelf Number HD9999 .L852<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429463884">https://www.taylorfrancis.com/books/9780429463884</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Building corporate identity, image and reputation in the digital era
ent://SD_ILS/0/SD_ILS:553769
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Author Melewar, T. C., editor.<br/>Preferred Shelf Number HD59.2<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003080572">https://www.taylorfrancis.com/books/9781003080572</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The handbook of strategic communication
ent://SD_ILS/0/SD_ILS:596459
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Author Botan, Carl H., editor.<br/>Preferred Shelf Number HD30.3 .H35775 2021 EB<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118857205">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118857205</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Beyond audit : auditing remotely and delivering value
ent://SD_ILS/0/SD_ILS:596618
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Author Mainardi, Robert L., 1964- author.<br/>Preferred Shelf Number HF5668.25 .M349 2021<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119789635">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119789635</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Introduction to advertising : understanding and managing the advertising process
ent://SD_ILS/0/SD_ILS:556546
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Author Mogaji, Emmanuel, author.<br/>Preferred Shelf Number HF5823<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003008729">https://www.taylorfrancis.com/books/9781003008729</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Innovation in branding and advertising communication
ent://SD_ILS/0/SD_ILS:562367
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Author Mas Manchón, Lluís, editor.<br/>Preferred Shelf Number HF5415.123 .I56 2021<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003009276">https://www.taylorfrancis.com/books/9781003009276</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing communications
ent://SD_ILS/0/SD_ILS:551835
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Author Eagle, Lynne, author.<br/>Preferred Shelf Number HF5415.123 .E24 2021<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003089292">https://www.taylorfrancis.com/books/9781003089292</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The veterinary dental patient : a multidisciplinary approach
ent://SD_ILS/0/SD_ILS:596010
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Author Gawor, Jerzy, editor. Niemiec, Brook A., editor.<br/>Preferred Shelf Number SF867 .V48 2021 EB<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118974674">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118974674</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Wine management and marketing : opportunities for companies and challenges for the industry
ent://SD_ILS/0/SD_ILS:596374
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Author Cherit, Foued, editor. Maurel, Carole, editor. Amadieu, Paul, editor. Hannin, Hervé, editor.<br/>Preferred Shelf Number HD9370.5<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119777434">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119777434</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Psychoanalytic and historical perspectives on the leadership of Donald Trump : narcissism and marketing in an age of anxiety and distrust
ent://SD_ILS/0/SD_ILS:577824
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Author Maccoby, Michael, 1933- editor. Fuchsman, Ken, editor.<br/>Preferred Shelf Number E901.1 .T78 P79 2020 EB<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003020684">https://www.taylorfrancis.com/books/9781003020684</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Luxury retail and digital management : developing customer experience in a digital world
ent://SD_ILS/0/SD_ILS:595584
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Author Chevalier, Michel, author. Gutsatz, Michel, author.<br/>Preferred Shelf Number HD9999 .L852 C34 2020<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542360">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542360</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Breaking down language and cultural barriers through contemporary global marketing strategies
ent://SD_ILS/0/SD_ILS:481894
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2026-03-07T08:07:34Z
Author Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Integrated marketing communications, strategies, and tactical operations in sports organizations
ent://SD_ILS/0/SD_ILS:482040
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Alonso Dos Santos, Manuel, 1981- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Innovative research in life sciences : pathways to scientific impact, public health improvement, and economic progress
ent://SD_ILS/0/SD_ILS:594579
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Balas, E. A. (E. Andrew), author.<br/>Preferred Shelf Number RA425 .B35 2019<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119225898">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119225898</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Transformational security awareness : what neuroscientists, storytellers, and marketers can teach us about driving secure behaviors
ent://SD_ILS/0/SD_ILS:595304
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Carpenter, Perry, author.<br/>Preferred Shelf Number QA76.9 .A25 C37 2019 EB<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119566380">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119566380</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The role of language and symbols in promotional strategies and marketing schemes
ent://SD_ILS/0/SD_ILS:481780
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Epure, Manuela, 1965- editor. Mihaes, Lorena Clara, 1975- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The handbook of organizational rhetoric and communication
ent://SD_ILS/0/SD_ILS:594416
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Ihlen, Øyvind, editor. Heath, Robert L. (Robert Lawrence), 1941- editor.<br/>Preferred Shelf Number HD30.3 .H36 2018<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265771">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265771</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The handbook of communication engagement
ent://SD_ILS/0/SD_ILS:594338
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Johnston, Kim Amanda, 1965- editor. Taylor, Maureen, 1965- editor.<br/>Preferred Shelf Number HF5718 .J674 2018<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Reklam kampanyalarının planlanmasında satış noktasında reklamın önemi
ent://SD_ILS/0/SD_ILS:479131
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Eroğlu Pektaş, Güzide Öncü.<br/>Preferred Shelf Number HF5837 E76 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Secure connected objects
ent://SD_ILS/0/SD_ILS:593709
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Paret, Dominique. Huon, Jean-Paul.<br/>Preferred Shelf Number TK5105.8857<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119426639">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119426639</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Communications writing and design : the integrated manual for marketing, advertising, and public relations
ent://SD_ILS/0/SD_ILS:593537
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author DiMarco, John, editor.<br/>Preferred Shelf Number HM851<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
İletişim : genel/teknik İletişim - pazarlama iletişimi - reklamcılık
ent://SD_ILS/0/SD_ILS:380868
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Küçük, Orhan.<br/>Preferred Shelf Number HF5415.123 I44 2016<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Halkla ilişkiler perspektifinden güncel pazarlama yaklaşımları
ent://SD_ILS/0/SD_ILS:380099
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Baytekin, E. Pelin<br/>Preferred Shelf Number HF5415.123 B39 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Small Incision Lenticule Extraction (SMILE) Principles, Techniques, Complication Management, and Future Concepts
ent://SD_ILS/0/SD_ILS:520092
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Sekundo, Walter. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-18530-9">https://doi.org/10.1007/978-3-319-18530-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing communications
ent://SD_ILS/0/SD_ILS:354622
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Egan, John.<br/>Preferred Shelf Number HF5415.123 E4 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Recommendation and Search in Social Networks
ent://SD_ILS/0/SD_ILS:518505
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Ulusoy, Özgür. editor. Tansel, Abdullah Uz. editor. Arkun, Erol. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-14379-8">https://doi.org/10.1007/978-3-319-14379-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Portfolio management : a strategic approach
ent://SD_ILS/0/SD_ILS:546629
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Levin, Ginger, editor. Wyzalek, John, editor.<br/>Preferred Shelf Number HD69 .P75 P627 2015<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781482251050">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>
The foundations of communication in criminal justice systems
ent://SD_ILS/0/SD_ILS:547427
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Doss, Daniel Adrian, author. Glover, William H., Jr., author. Goza, Rebecca A., author. Wigginton, Michael, Jr., author.<br/>Preferred Shelf Number HV7936 .C79 .D67 2015<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781482236606">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>
Marketing communications management : analysis, planning, implementation
ent://SD_ILS/0/SD_ILS:354600
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Copley, Paul.<br/>Preferred Shelf Number HF5415.123 C67 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Strategic integrated marketing communications
ent://SD_ILS/0/SD_ILS:365014
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Percy, Larry.<br/>Preferred Shelf Number HF5415.123 P475 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama iletişimi yönetimi
ent://SD_ILS/0/SD_ILS:379238
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Odabaşı, Yavuz, 1949- Oyman, Mine, 1965-<br/>Preferred Shelf Number HF5415.123 O33 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama iletişiminde sosyal medya
ent://SD_ILS/0/SD_ILS:385555
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Sevinç, Salih Seçkin.<br/>Preferred Shelf Number HF5415.123 S48 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The mobile marketing revolution how your brand can have a one-to-one conversation with everyone
ent://SD_ILS/0/SD_ILS:293055
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Alpert, Jed. Fishback, Steven.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/mobile-marketing-revolution-how-your-brand-have-onetoone-conversation-everyone">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advertising and promotion : an integrated marketing communications perspective
ent://SD_ILS/0/SD_ILS:249163
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Belch, George Eugene. Belch, Michael A., ort. yaz.<br/>Preferred Shelf Number HF5823 B387 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Advocacy : championing ideas and influencing others
ent://SD_ILS/0/SD_ILS:375695
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Daly, John A. (John Augustine), 1952- author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.2307/j.ctt1nq53v">http://www.jstor.org/stable/10.2307/j.ctt1nq53v</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The big book of marketing lessons and best practices from the world's greatest companies
ent://SD_ILS/0/SD_ILS:293121
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Bennett, Anthony G.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/big-book-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Consumer behavior knowledge for effective sports and event marketing
ent://SD_ILS/0/SD_ILS:262794
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Kahle, Lynn R. Close, Angeline.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203844113">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing Semiotics Signs, Strategies, and Brand Value.
ent://SD_ILS/0/SD_ILS:278997
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Oswald, Laura R.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=422128">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=422128</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Conversations that win the complex sale using power messaging to create more opportunities, differentiate your solutions, and close more deals
ent://SD_ILS/0/SD_ILS:293079
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Peterson, Erik. Riesterer, Tim.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/conversations-that-win-complex-sale-using-power-messaging-to-create-more-opportunities-differentiate-your-solutions-close-deals">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing
ent://SD_ILS/0/SD_ILS:293089
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Azevedo, Abaet�e de. Pomeranz, Ricardo.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/customer-obsession-how-to-acquire-retain-grow-customers-in-new-age-relationship-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Mass communication : issues, perspectives and techniques
ent://SD_ILS/0/SD_ILS:539662
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Detrani, Jason R.<br/>Preferred Shelf Number P90 .M37 2011<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781466562585">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>
Branding demystified plans to payoffs
ent://SD_ILS/0/SD_ILS:367777
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Verma, Harsh V.<br/>Preferred Shelf Number ONLINE(367777.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/branding-demystified">http://sk.sagepub.com/books/branding-demystified</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Rhetorical and critical approaches to public relations II
ent://SD_ILS/0/SD_ILS:263991
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Heath, Robert L. (Robert Lawrence), 1941- Toth, Elizabeth L. Waymer, Damion.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203874929">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Public health administration : principles for population-based management
ent://SD_ILS/0/SD_ILS:114577
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Novick, Lloyd F. Morrow, Cynthia B. Mays, Glen P.<br/>Preferred Shelf Number WA 525 P9745 2008<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Personalized nutrition : principles and applications
ent://SD_ILS/0/SD_ILS:545936
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Kok, Frans. Bouwman, Laura, 1971- Desiere, Frank.<br/>Preferred Shelf Number QP144 .G45 P47 2008<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781420009170">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>
Digital privacy : theory, technologies, and practices
ent://SD_ILS/0/SD_ILS:547774
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Acquisti, Alessandro.<br/>Preferred Shelf Number QA76.9 .A25 D528 2008<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781420052183">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>
Personalized nutrition : principles and applications
ent://SD_ILS/0/SD_ILS:537430
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Kok, Frans. Bouwman, Laura, 1971- Desiere, Frank.<br/>Preferred Shelf Number QP144 .G45 P47 2008<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781420009170">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>
Hizmetlerde pazarlama iletişimi
ent://SD_ILS/0/SD_ILS:512909
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Eser, Zeliha.<br/>Preferred Shelf Number HD9980.5 E84 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Yeni reklamcılık
ent://SD_ILS/0/SD_ILS:315282
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Aksoy, Atilla.<br/>Preferred Shelf Number HF 5823 A8 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
"Ben" A.Ş. : Kendini satma sanatı
ent://SD_ILS/0/SD_ILS:125015
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Beckwith, Harry Beckwith, Christine Clifford. Şensoy, Ümit.<br/>Preferred Shelf Number HF5415.123 B42 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Nutrition in public health : principles, policies, and practice
ent://SD_ILS/0/SD_ILS:538114
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Spark, Arlene J., author.<br/>Preferred Shelf Number TX360 .U6 S63 2007<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9780203507889">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>
Nutrition in public health : principles, policies, and practice
ent://SD_ILS/0/SD_ILS:544715
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Spark, Arlene J., author.<br/>Preferred Shelf Number TX360 .U6 S63 2007<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9780203507889">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>
Reklam söylemi
ent://SD_ILS/0/SD_ILS:103553
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Küçükerdoğan, G. Rengin.<br/>Preferred Shelf Number HF 5823 .K83 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Semiotique, marketing et communication : sous les signes, les strategies
ent://SD_ILS/0/SD_ILS:109261
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Floch, Jean-Marie.<br/>Preferred Shelf Number HF5415.123 .F58 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Yeni reklamcılık
ent://SD_ILS/0/SD_ILS:104067
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Aksoy, Atilla.<br/>Preferred Shelf Number HF 5823 .A8 2005<br/>Format: Books<br/>Availability Beytepe Library~3<br/>
Pazarlama iletişimi yönetimi
ent://SD_ILS/0/SD_ILS:104334
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Odabaşı, Yavuz, 1949- Oyman, Mine, 1965- joint author<br/>Preferred Shelf Number HF5415.123 O33 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sports sponsorship and marketing communications : a European perspective
ent://SD_ILS/0/SD_ILS:112810
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Lagae, Wim.<br/>Preferred Shelf Number GV716 .L3413 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Dictionary of marketing communications
ent://SD_ILS/0/SD_ILS:368133
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Govoni, Norman A. P.<br/>Preferred Shelf Number ONLINE(368133.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/reference/dictionary-of-marketing-communications">http://sk.sagepub.com/reference/dictionary-of-marketing-communications</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advertising and promotion : an integrated marketing communications perspective
ent://SD_ILS/0/SD_ILS:97032
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Belch, George Eugene Belch, Michael A., ort. yaz.<br/>Preferred Shelf Number HF 5823 B387 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Advertising promotion : Suplemental aspects of integrated marketing communications
ent://SD_ILS/0/SD_ILS:78291
2026-03-07T08:07:34Z
2026-03-07T08:07:34Z
Author Shimp, Terence A.<br/>Preferred Shelf Number HF 5415.123 S54 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>