Search Results for Communication in marketing
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dCommunication$002bin$002bmarketing$0026ps$003d300$0026isd$003dtrue?
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Communication of politics : cross-cultural theory building in the practice of public relations and political marketing
ent://SD_ILS/0/SD_ILS:102618
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Author Newman, Bruce I., ed. Vercic, Dejan, ed.<br/>Preferred Shelf Number JA 85.2.U6 C65 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Advanced Hybrid Information Processing 6th EAI International Conference, ADHIP 2022, Changsha, China, September 29-30, 2022, Proceedings, Part II
ent://SD_ILS/0/SD_ILS:520371
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Author Fu, Weina. editor. Yun, Lin. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-28867-8">https://doi.org/10.1007/978-3-031-28867-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Wireless and Satellite Systems 13th EAI International Conference, WiSATS 2022, Virtual Event, Singapore, March 12-13, 2023, Proceedings
ent://SD_ILS/0/SD_ILS:520430
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Author Zhao, Jun. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-34851-8">https://doi.org/10.1007/978-3-031-34851-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I
ent://SD_ILS/0/SD_ILS:520576
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Author Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-32299-0">https://doi.org/10.1007/978-3-031-32299-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Information and Communication Technology for Competitive Strategies (ICTCS 2022) ICT: Applications and Social Interfaces
ent://SD_ILS/0/SD_ILS:527746
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Author Joshi, Amit. editor. Mahmud, Mufti. editor. Ragel, Roshan G. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-19-9638-2">https://doi.org/10.1007/978-981-19-9638-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Intelligent Computing and Networking Proceedings of IC-ICN 2023
ent://SD_ILS/0/SD_ILS:527757
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Author Balas, Valentina Emilia. editor. Semwal, Vijay Bhaskar. editor. Khandare, Anand. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-99-3177-4">https://doi.org/10.1007/978-981-99-3177-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City - Volume 2 BDCPS 2022, December 16-17, 2022, Bangkok, Thailand
ent://SD_ILS/0/SD_ILS:528893
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Author Atiquzzaman, Mohammed. editor. Yen, Neil Yuwen. editor. Xu, Zheng. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-99-1157-8">https://doi.org/10.1007/978-981-99-1157-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders
ent://SD_ILS/0/SD_ILS:521855
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Author Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-26510-5">https://doi.org/10.1007/978-3-031-26510-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Developments in Information and Knowledge Management Systems for Business Applications Volume 7
ent://SD_ILS/0/SD_ILS:527613
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Author Kryvinska, Natalia. editor. Greguš, Michal. editor. Fedushko, Solomiia. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-25695-0">https://doi.org/10.1007/978-3-031-25695-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Human-Centric Smart Computing Proceedings of ICHCSC 2022
ent://SD_ILS/0/SD_ILS:527284
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Author Bhattacharyya, Siddhartha. editor. Banerjee, Jyoti Sekhar. editor. Köppen, Mario. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-19-5403-0">https://doi.org/10.1007/978-981-19-5403-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Artificial Intelligence, Internet of Things, and Society 5.0
ent://SD_ILS/0/SD_ILS:528740
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Author Hannoon, Azzam. editor. (orcid)0000-0003-0468-7797 Mahmood, Abdullah. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-43300-9">https://doi.org/10.1007/978-3-031-43300-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Language and Emotion : An International Handbook. Volume 3
ent://SD_ILS/0/SD_ILS:534584
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Author Altarriba, Jeanette, editor. André, Elisabeth, contributor. Autumn Brown, Jessica, contributor. Avery, Mary C., contributor. Bhatia, Tej K., contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110795486">https://doi.org/10.1515/9783110795486</a>
<a href="https://www.degruyter.com/isbn/9783110795486">https://www.degruyter.com/isbn/9783110795486</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110795486/original">https://www.degruyter.com/document/cover/isbn/9783110795486/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Breaking down language and cultural barriers through contemporary global marketing strategies
ent://SD_ILS/0/SD_ILS:481894
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Author Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Integrated marketing communications, strategies, and tactical operations in sports organizations
ent://SD_ILS/0/SD_ILS:482040
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Author Alonso Dos Santos, Manuel, 1981- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Reklam kampanyalarının planlanmasında satış noktasında reklamın önemi
ent://SD_ILS/0/SD_ILS:479131
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Author Eroğlu Pektaş, Güzide Öncü.<br/>Preferred Shelf Number HF5837 E76 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The role of language and symbols in promotional strategies and marketing schemes
ent://SD_ILS/0/SD_ILS:481780
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Author Epure, Manuela, 1965- editor. Mihaes, Lorena Clara, 1975- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbook of Business Communication : Linguistic Approaches
ent://SD_ILS/0/SD_ILS:533068
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Author Mautner, Gerlinde, editor. Rainer, Franz, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9781614514862">https://doi.org/10.1515/9781614514862</a>
<a href="https://www.degruyter.com/isbn/9781614514862">https://www.degruyter.com/isbn/9781614514862</a>
Cover <a href="https://www.degruyter.com/cover/covers/9781614514862.jpg">https://www.degruyter.com/cover/covers/9781614514862.jpg</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Scripts of Servitude : Language, Labor Migration and Transnational Domestic Work
ent://SD_ILS/0/SD_ILS:535405
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Author Lorente, Beatriz P., author. Kubota, Ryuko, contributor. Morgan, Brian, contributor. Pennycook, Alastair, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.21832/9781783099009">https://doi.org/10.21832/9781783099009</a>
<a href="https://www.degruyter.com/isbn/9781783099009">https://www.degruyter.com/isbn/9781783099009</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9781783099009/original">https://www.degruyter.com/document/cover/isbn/9781783099009/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
İletişim : genel/teknik İletişim - pazarlama iletişimi - reklamcılık
ent://SD_ILS/0/SD_ILS:380868
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Author Küçük, Orhan.<br/>Preferred Shelf Number HF5415.123 I44 2016<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Halkla ilişkiler perspektifinden güncel pazarlama yaklaşımları
ent://SD_ILS/0/SD_ILS:380099
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Author Baytekin, E. Pelin<br/>Preferred Shelf Number HF5415.123 B39 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Recommendation and Search in Social Networks
ent://SD_ILS/0/SD_ILS:518505
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Author Ulusoy, Özgür. editor. Tansel, Abdullah Uz. editor. Arkun, Erol. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-14379-8">https://doi.org/10.1007/978-3-319-14379-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Small Incision Lenticule Extraction (SMILE) Principles, Techniques, Complication Management, and Future Concepts
ent://SD_ILS/0/SD_ILS:520092
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Author Sekundo, Walter. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-18530-9">https://doi.org/10.1007/978-3-319-18530-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing communications
ent://SD_ILS/0/SD_ILS:354622
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Author Egan, John.<br/>Preferred Shelf Number HF5415.123 E4 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Strategic integrated marketing communications
ent://SD_ILS/0/SD_ILS:365014
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Author Percy, Larry.<br/>Preferred Shelf Number HF5415.123 P475 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama iletişimi yönetimi
ent://SD_ILS/0/SD_ILS:379238
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Author Odabaşı, Yavuz, 1949- Oyman, Mine, 1965-<br/>Preferred Shelf Number HF5415.123 O33 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing communications management : analysis, planning, implementation
ent://SD_ILS/0/SD_ILS:354600
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Author Copley, Paul.<br/>Preferred Shelf Number HF5415.123 C67 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Tracing the Semiotic Boundaries of Politics
ent://SD_ILS/0/SD_ILS:534124
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Author Ahonen, Pertti, contributor. Ahonen, Pertti, editor. Brown, Richard Harvey, contributor. Busse, Dietrich, contributor. Casanovas, Pompeu, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110859195">https://doi.org/10.1515/9783110859195</a>
<a href="https://www.degruyter.com/isbn/9783110859195">https://www.degruyter.com/isbn/9783110859195</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110859195/original">https://www.degruyter.com/document/cover/isbn/9783110859195/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advertising and promotion : an integrated marketing communications perspective
ent://SD_ILS/0/SD_ILS:249163
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Author Belch, George Eugene. Belch, Michael A., ort. yaz.<br/>Preferred Shelf Number HF5823 B387 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The mobile marketing revolution how your brand can have a one-to-one conversation with everyone
ent://SD_ILS/0/SD_ILS:293055
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Author Alpert, Jed. Fishback, Steven.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/mobile-marketing-revolution-how-your-brand-have-onetoone-conversation-everyone">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pazarlama iletişiminde sosyal medya
ent://SD_ILS/0/SD_ILS:385555
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Author Sevinç, Salih Seçkin.<br/>Preferred Shelf Number HF5415.123 S48 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing and Semiotics : New Directions in the Study of Signs for Sale
ent://SD_ILS/0/SD_ILS:533750
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Author Assael, Henry, contributor. Belk, Russell W., contributor. Bouissac, Paul, contributor. Broms, Henri, contributor. Camargo, Eduardo G., contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110853254">https://doi.org/10.1515/9783110853254</a>
<a href="https://www.degruyter.com/isbn/9783110853254">https://www.degruyter.com/isbn/9783110853254</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110853254/original">https://www.degruyter.com/document/cover/isbn/9783110853254/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Mass communication issues, perspectives and techniques
ent://SD_ILS/0/SD_ILS:287239
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Author Detrani, Jason R.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781466562585">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing Semiotics Signs, Strategies, and Brand Value.
ent://SD_ILS/0/SD_ILS:278997
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Author Oswald, Laura R.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=422128">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=422128</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The big book of marketing lessons and best practices from the world's greatest companies
ent://SD_ILS/0/SD_ILS:293121
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Author Bennett, Anthony G.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/big-book-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Conversations that win the complex sale using power messaging to create more opportunities, differentiate your solutions, and close more deals
ent://SD_ILS/0/SD_ILS:293079
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Author Peterson, Erik. Riesterer, Tim.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/conversations-that-win-complex-sale-using-power-messaging-to-create-more-opportunities-differentiate-your-solutions-close-deals">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing
ent://SD_ILS/0/SD_ILS:293089
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Author Azevedo, Abaet�e de. Pomeranz, Ricardo.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/customer-obsession-how-to-acquire-retain-grow-customers-in-new-age-relationship-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advocacy : championing ideas and influencing others
ent://SD_ILS/0/SD_ILS:375695
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Author Daly, John A. (John Augustine), 1952- author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.2307/j.ctt1nq53v">http://www.jstor.org/stable/10.2307/j.ctt1nq53v</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Consumer behavior knowledge for effective sports and event marketing
ent://SD_ILS/0/SD_ILS:262794
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Author Kahle, Lynn R. Close, Angeline.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203844113">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Branding demystified plans to payoffs
ent://SD_ILS/0/SD_ILS:367777
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Author Verma, Harsh V.<br/>Preferred Shelf Number ONLINE(367777.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/branding-demystified">http://sk.sagepub.com/books/branding-demystified</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Public health administration : principles for population-based management
ent://SD_ILS/0/SD_ILS:114577
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Author Novick, Lloyd F. Morrow, Cynthia B. Mays, Glen P.<br/>Preferred Shelf Number WA 525 P9745 2008<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Rhetorical and critical approaches to public relations II
ent://SD_ILS/0/SD_ILS:263991
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Author Heath, Robert L. (Robert Lawrence), 1941- Toth, Elizabeth L. Waymer, Damion.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203874929">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
"Ben" A.Ş. : Kendini satma sanatı
ent://SD_ILS/0/SD_ILS:125015
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Author Beckwith, Harry Beckwith, Christine Clifford. Şensoy, Ümit.<br/>Preferred Shelf Number HF5415.123 B42 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Yeni reklamcılık
ent://SD_ILS/0/SD_ILS:315282
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Author Aksoy, Atilla.<br/>Preferred Shelf Number HF 5823 A8 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Hizmetlerde pazarlama iletişimi
ent://SD_ILS/0/SD_ILS:512909
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Author Eser, Zeliha.<br/>Preferred Shelf Number HD9980.5 E84 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Reklam söylemi
ent://SD_ILS/0/SD_ILS:103553
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Author Küçükerdoğan, G. Rengin.<br/>Preferred Shelf Number HF 5823 .K83 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sports sponsorship and marketing communications : a European perspective
ent://SD_ILS/0/SD_ILS:112810
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Author Lagae, Wim.<br/>Preferred Shelf Number GV716 .L3413 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama iletişimi yönetimi
ent://SD_ILS/0/SD_ILS:104334
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Author Odabaşı, Yavuz, 1949- Oyman, Mine, 1965- joint author<br/>Preferred Shelf Number HF5415.123 O33 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Yeni reklamcılık
ent://SD_ILS/0/SD_ILS:104067
2025-03-14T20:47:05Z
2025-03-14T20:47:05Z
Author Aksoy, Atilla.<br/>Preferred Shelf Number HF 5823 .A8 2005<br/>Format: Books<br/>Availability Beytepe Library~3<br/>
Semiotique, marketing et communication : sous les signes, les strategies
ent://SD_ILS/0/SD_ILS:109261
2025-03-14T20:47:05Z
2025-03-14T20:47:05Z
Author Floch, Jean-Marie.<br/>Preferred Shelf Number HF5415.123 .F58 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Advertising and promotion : an integrated marketing communications perspective
ent://SD_ILS/0/SD_ILS:97032
2025-03-14T20:47:05Z
2025-03-14T20:47:05Z
Author Belch, George Eugene Belch, Michael A., ort. yaz.<br/>Preferred Shelf Number HF 5823 B387 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Dictionary of marketing communications
ent://SD_ILS/0/SD_ILS:368133
2025-03-14T20:47:05Z
2025-03-14T20:47:05Z
Author Govoni, Norman A. P.<br/>Preferred Shelf Number ONLINE(368133.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/reference/dictionary-of-marketing-communications">http://sk.sagepub.com/reference/dictionary-of-marketing-communications</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advertising promotion : Suplemental aspects of integrated marketing communications
ent://SD_ILS/0/SD_ILS:78291
2025-03-14T20:47:05Z
2025-03-14T20:47:05Z
Author Shimp, Terence A.<br/>Preferred Shelf Number HF 5415.123 S54 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>