Search Results for Communities. - Narrowed by: Marketing. SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dCommunities.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300? 2026-02-18T22:36:25Z Motivanalyse zu Anwenderinnovationen in Online-Communities ent://SD_ILS/0/SD_ILS:201088 2026-02-18T22:36:25Z 2026-02-18T22:36:25Z Author&#160;Janzik, Lars. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-7142-5">http://dx.doi.org/10.1007/978-3-8349-7142-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Influencer marketing : building brand communities and engagement ent://SD_ILS/0/SD_ILS:576423 2026-02-18T22:36:25Z 2026-02-18T22:36:25Z Author&#160;Costello, Joyce, editor.&#160;Yesiloglu, Sevil, editor.<br/>Preferred Shelf Number&#160;HF5415<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003434498">https://www.taylorfrancis.com/books/9781003434498</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Value Creation of Firm-Established Brand Communities ent://SD_ILS/0/SD_ILS:201558 2026-02-18T22:36:25Z 2026-02-18T22:36:25Z Author&#160;Wiegandt, Philipp. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-8460-9">http://dx.doi.org/10.1007/978-3-8349-8460-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members&rsquo; Behavior and the Economic Relevance for the Marketer ent://SD_ILS/0/SD_ILS:200237 2026-02-18T22:36:25Z 2026-02-18T22:36:25Z Author&#160;Meister, Sandra. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-4055-1">http://dx.doi.org/10.1007/978-3-8349-4055-1</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Markenerfolg durch Brand Communities Eine Analyse der Wirkung psychologischer Variablen auf &ouml;konomische Erfolgsindikatoren ent://SD_ILS/0/SD_ILS:200811 2026-02-18T22:36:25Z 2026-02-18T22:36:25Z Author&#160;Popp, Bastian. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-6712-1">http://dx.doi.org/10.1007/978-3-8349-6712-1</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Informelle Mitgliedschaft in Brand Communities Einflussfaktoren, Konsequenzen und Gruppenunterschiede ent://SD_ILS/0/SD_ILS:201455 2026-02-18T22:36:25Z 2026-02-18T22:36:25Z Author&#160;Hoppe, Melanie. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-8343-5">http://dx.doi.org/10.1007/978-3-8349-8343-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Brand Communities Erfolgsfaktoren und &ouml;konomische Relevanz von Markengemeinschaften ent://SD_ILS/0/SD_ILS:203113 2026-02-18T22:36:25Z 2026-02-18T22:36:25Z Author&#160;Loewenfeld, Fabian. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8350-9020-0">http://dx.doi.org/10.1007/978-3-8350-9020-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/>