Search Results for Consumer behavior - Narrowed by: Online LibrarySirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dConsumer$002bbehavior$0026qf$003dLIBRARY$002509Library$0025091$00253AONLINE$002509Online$002bLibrary$0026ps$003d300$0026isd$003dtrue?2025-12-16T11:47:10ZResearch in consumer behavior. Vol. 14ent://SD_ILS/0/SD_ILS:2797832025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Belk, Russell W. Askegaard, Søren. Scott, Linda M.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=526542">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=526542</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer behavior women and shoppingent://SD_ILS/0/SD_ILS:2804302025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Huddleston, Patricia. Minahan, Stella.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493161">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493161</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Gender, culture, and consumer behaviorent://SD_ILS/0/SD_ILS:2589042025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Otnes, Cele. Tuncay-Zayer, Linda.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203127575">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer behavior in tourism and hospitality researchent://SD_ILS/0/SD_ILS:4217682025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Woodside, Arch G., editor. Decrop, Alain, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201713">https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201713</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HCI in Business, Government and Organizations. eCommerce and Consumer Behavior 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part Ient://SD_ILS/0/SD_ILS:4863262025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Nah, Fiona Fui-Hoon. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-030-22335-9">https://doi.org/10.1007/978-3-030-22335-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marconomics : defining economics through social science and consumer behaviorent://SD_ILS/0/SD_ILS:4218072025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Blawatt, Ken R., author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781786355652">https://www.emerald.com/insight/publication/doi/10.1108/9781786355652</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>International Consumer Behavior in the 21st Century Impact on Marketing Strategy Developmentent://SD_ILS/0/SD_ILS:3316842025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Samli, A. Coskun. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(331684.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4614-5125-9">http://dx.doi.org/10.1007/978-1-4614-5125-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Online consumer behavior theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:2617502025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Close, Angeline.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203123911">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketerent://SD_ILS/0/SD_ILS:2002372025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Meister, Sandra. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4055-1">http://dx.doi.org/10.1007/978-3-8349-4055-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Semiotics of Consumption : Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Artent://SD_ILS/0/SD_ILS:5341132025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Holbrook, Morris B., author. Hirschman, Elizabeth C., author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110854732">https://doi.org/10.1515/9783110854732</a>
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SAGE research methods <a href="http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml">http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The inscrutable shopper consumer resistance in retailent://SD_ILS/0/SD_ILS:2804312025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Minahan, Stella. Ferraro, Carla. Sands, Sean.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493162">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493162</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer cosmopolitanism in the age of globalizationent://SD_ILS/0/SD_ILS:2804422025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Prince, Melvin.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493226">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493226</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:4220922025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Cross, Samantha N. N., editor. Ruvalcaba, Cecilia, editor. Venkatesh, Alladi, editor. Belk, Russell W., editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201819">https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201819</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:4219372025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Consumer Culture Theory Conference (11e : 2016 : Lille, France) Ozcaglar-Toulouse, Nil, editor. Rinallo, Diego, editor. Belk, Russell W., editor. Consumer Culture Theory Conference.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201618">https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201618</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:4216692025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Thyroff, Anastasia E., 1986- Murray, Jeff B. Belk, Russell W.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201517">https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201517</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:4215212025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Consumer Culture Theory Conference (9th : 2014 : Helsinki, Finland) Schouten, John. Martin, Diane (Associate Professor of marketing) Belk, Russell W.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201416">https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201416</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Sustainable Food Innovationent://SD_ILS/0/SD_ILS:5276042025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Serventi, Luca. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-12358-0">https://doi.org/10.1007/978-3-031-12358-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Artificial Intelligence, Internet of Things, and Society 5.0ent://SD_ILS/0/SD_ILS:5287402025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Hannoon, Azzam. editor. (orcid)0000-0003-0468-7797 Mahmood, Abdullah. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-43300-9">https://doi.org/10.1007/978-3-031-43300-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Data Science and Emerging Technologies Proceedings of DaSET 2022ent://SD_ILS/0/SD_ILS:5274412025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Wah, Yap Bee. editor. Berry, Michael W. editor. Mohamed, Azlinah. editor. Al-Jumeily, Dhiya. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-99-0741-0">https://doi.org/10.1007/978-981-99-0741-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Information and Communication Technology for Competitive Strategies (ICTCS 2022) ICT: Applications and Social Interfacesent://SD_ILS/0/SD_ILS:5277462025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Joshi, Amit. editor. Mahmud, Mufti. editor. Ragel, Roshan G. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-19-9638-2">https://doi.org/10.1007/978-981-19-9638-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Soft Computing Applications Proceedings of the 9th International Workshop Soft Computing Applications (SOFA 2020)ent://SD_ILS/0/SD_ILS:5286602025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Balas, Valentina Emilia. editor. Jain, Lakhmi C. editor. Balas, Marius Mircea. editor. Baleanu, Dumitru. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-23636-5">https://doi.org/10.1007/978-3-031-23636-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Cutting-Edge Business Technologies in the Big Data Era Proceedings of the 18th SICB "Sustainability and Cutting-Edge Business Technologies" Volume 2ent://SD_ILS/0/SD_ILS:5287032025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Yaseen, Saad G. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-42455-7">https://doi.org/10.1007/978-3-031-42455-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Mobile and Ubiquitous Systems: Computing, Networking and Services 19th EAI International Conference, MobiQuitous 2022, Pittsburgh, PA, USA, November 14-17, 2022, Proceedingsent://SD_ILS/0/SD_ILS:5204732025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Longfei, Shangguan. editor. Bodhi, Priyantha. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-34776-4">https://doi.org/10.1007/978-3-031-34776-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Persuasive Technology 18th International Conference, PERSUASIVE 2023, Eindhoven, The Netherlands, April 19-21, 2023, Proceedingsent://SD_ILS/0/SD_ILS:5209372025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Meschtscherjakov, Alexander. editor. Midden, Cees. editor. Ham, Jaap. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-30933-5">https://doi.org/10.1007/978-3-031-30933-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Social Computing and Social Media 15th International Conference, SCSM 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5210512025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Coman, Adela. editor. Vasilache, Simona. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35915-6">https://doi.org/10.1007/978-3-031-35915-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Social Computing and Social Media 15th International Conference, SCSM 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IIent://SD_ILS/0/SD_ILS:5210532025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Coman, Adela. editor. Vasilache, Simona. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35927-9">https://doi.org/10.1007/978-3-031-35927-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Information Retrieval 45th European Conference on Information Retrieval, ECIR 2023, Dublin, Ireland, April 2-6, 2023, Proceedings, Part IIent://SD_ILS/0/SD_ILS:5212882025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Kamps, Jaap. editor. Goeuriot, Lorraine. editor. Crestani, Fabio. editor. Maistro, Maria. editor. Joho, Hideo. editor. (orcid)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-28238-6">https://doi.org/10.1007/978-3-031-28238-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Digital Economy. Emerging Technologies and Business Innovation 8th International Conference, ICDEc 2023, Braga, Portugal, May 2-4, 2023, Proceedingsent://SD_ILS/0/SD_ILS:5206242025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Jallouli, Rim. editor. (orcid) Bach Tobji, Mohamed Anis. editor. (orcid) Belkhir, Meriam. editor. Soares, Ana Maria. editor. Casais, Beatriz. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-42788-6">https://doi.org/10.1007/978-3-031-42788-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Case studies in the beer sectorent://SD_ILS/0/SD_ILS:5224602025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Capitello, Roberta, editor. Maehle, Natalia, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="https://www.sciencedirect.com/science/book/9780128177341">https://www.sciencedirect.com/science/book/9780128177341</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Predicting trends and building strategies for consumer engagement in retail environmentsent://SD_ILS/0/SD_ILS:4820942025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Granata, Giuseppe, 1965- editor. Tartaglione, Andrea Moretta, 1971- editor. Tsiakis, Theodosios, 1978- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Exploring the dynamics of consumerism in developing nationsent://SD_ILS/0/SD_ILS:4821072025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Gbadamosi, Ayantunji, editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7906-9">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7906-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Sentiment analysis and knowledge discovery in contemporary businessent://SD_ILS/0/SD_ILS:4817202025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Rajput, Dharmendra Singh, 1985- editor. Thakur, Ramjeevan Singh, 1974- editor. Basha, S. Muzamil, 1986- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4999-4">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4999-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Structural equation modeling approaches to e-service adoptionent://SD_ILS/0/SD_ILS:4821322025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Akgul, Yakup, 1977- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8015-7">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8015-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Methods in consumer research. Volume 1, New approaches to classic methodsent://SD_ILS/0/SD_ILS:4599242025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Ares, Gaston, editor. Varela, Paula, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="https://www.sciencedirect.com/science/book/9780081020890">https://www.sciencedirect.com/science/book/9780081020890</a>
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R.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203866894">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Understanding children as consumersent://SD_ILS/0/SD_ILS:3698142025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Marshall, David, 1945-<br/>Preferred Shelf Number ONLINE(369814.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/understanding-children-as-consumers">http://sk.sagepub.com/books/understanding-children-as-consumers</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Semiotic Web 1987ent://SD_ILS/0/SD_ILS:5338072025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Andrew, Joe, contributor. Arlandi, Gian Franco, contributor. Armstrong, Nancy, contributor. Arnold, Madeleine, contributor. Baer, Eugen, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110868388">https://doi.org/10.1515/9783110868388</a>
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Lee, 1949, author.<br/>Preferred Shelf Number TK3091 .W55 2004<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781420030310">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>Understanding the consumerent://SD_ILS/0/SD_ILS:3698672025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Szmigin, Isabelle.<br/>Preferred Shelf Number ONLINE(369867.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/understanding-the-consumer">http://sk.sagepub.com/books/understanding-the-consumer</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Spatial electric load forecastingent://SD_ILS/0/SD_ILS:5433452025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Willis, H. Lee, 1949, author.<br/>Preferred Shelf Number TK1005 .W55 2002<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781135564643">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>Explorations in the sociology of consumption fast food, credit cards and casinosent://SD_ILS/0/SD_ILS:3682932025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Ritzer, George.<br/>Preferred Shelf Number ONLINE(368293.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/explorations-in-the-sociology-of-consumption">http://sk.sagepub.com/books/explorations-in-the-sociology-of-consumption</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Eating Out Social Differentiation, Consumption and Pleasureent://SD_ILS/0/SD_ILS:2385722025-12-16T11:47:10Z2025-12-16T11:47:10ZAuthor Warde, Alan. Martens, Lydia.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1017/CBO9780511488894">Access by subscription</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brands, consumers, symbols, & research Sidney J. 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