Search Results for Customer services -- Marketing.

Services marketing : integrating customer focus across the firm

2026-04-01T12:50:21Z

Author Zeithaml, Valarie A. Bitner, Mary Jo. Gremler, Dwayne D.
Preferred Shelf Number HD9980.5 Z45 2009
Format: Books
Availability Beytepe Library~1

Managing social media practices in the digital economy

2026-04-01T12:50:21Z

Author Alavi, Shirin, 1980- editor. Ahuja, Vandana, editor.
Preferred Shelf Number ONLINE
Electronic Access http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2316535
Format: Electronic Resources
Availability Online Library~1

Service management and marketing principles : competing in the service economy

2026-04-01T12:50:21Z

Author Kandampully, Jay, author. Solnet, David J., author.
Preferred Shelf Number HF5415.5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003470373 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Management, Tourism and Smart Technologies ICMTT 2023 Volume 2

2026-04-01T12:50:21Z

Author Montenegro, Carlos. editor. Rocha, Álvaro. editor. (orcid)0000-0002-0750-8187 Cueva Lovelle, Juan Manuel. editor. (orcid)0000-0002-7812-7242 SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-43733-5
Format: Electronic Resources
Availability Online Library~1

Management, Tourism and Smart Technologies ICMTT 2023 Volume 1

2026-04-01T12:50:21Z

Author Montenegro, Carlos. editor. Rocha, Álvaro. editor. (orcid)0000-0002-0750-8187 Cueva Lovelle, Juan Manuel. editor. (orcid)0000-0002-7812-7242 SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-44131-8
Format: Electronic Resources
Availability Online Library~1

HCI International 2023 Posters 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IV

2026-04-01T12:50:21Z

Author Stephanidis, Constantine. editor. Antona, Margherita. editor. Ntoa, Stavroula. editor. Salvendy, Gavriel. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-36001-5
Format: Electronic Resources
Availability Online Library~1

A customer-oriented manager for B2B services

2026-04-01T12:50:21Z

Author Mathieu, Valérie, author.
Preferred Shelf Number HF5415.1263
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119902430
Format: Electronic Resources
Availability Online Library~1

Hizmet pazarlaması

2026-04-01T12:50:21Z

Author İslamoğlu, A. Hamdi. Aydın, Kenan.
Preferred Shelf Number HD9980.5 I85 2020
Format: Books
Availability Beytepe Library~1

Dental reception and supervisory management

2026-04-01T12:50:21Z

Author Bridges, Glenys, 1956- author.
Preferred Shelf Number RK58
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119512967
Format: Electronic Resources
Availability Online Library~1

Service marketing strategies for small and medium enterprises : emerging research and opportunities

2026-04-01T12:50:21Z

Author Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8
Format: Electronic Resources
Availability Online Library~1

Serviceology for Services 5th International Conference, ICServ 2017, Vienna, Austria, July 12-14, 2017, Proceedings

2026-04-01T12:50:21Z

Author Hara, Yoshinori. editor. Karagiannis, Dimitris. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-61240-9
Format: Electronic Resources
Availability Online Library~1

Social Media: The Good, the Bad, and the Ugly 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016, Proceedings

2026-04-01T12:50:21Z

Author Dwivedi, Yogesh K. editor. Mäntymäki, Matti. editor. (orcid)0000-0002-1981-566X Ravishankar, M.N. editor. Janssen, Marijn. editor. (orcid)0000-0001-6211-8790 Clement, Marc. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-45234-0
Format: Electronic Resources
Availability Online Library~1

Industrial Engineering, Management Science and Applications 2015

2026-04-01T12:50:21Z

Author Gen, Mitsuo. editor. Kim, Kuinam J. editor. Huang, Xiaoxia. editor. Hiroshi, Yabe. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-662-47200-2
Format: Electronic Resources
Availability Online Library~1

A guide to IT contracting : checklists, tools, and techniques

2026-04-01T12:50:21Z

Author Overly, Michael R., author. Karlyn, Matthew A.
Preferred Shelf Number HD9999 .I492 O94 2013
Electronic Access Click here to view.
Format: Books
Availability Online Library~1

Handbook of services marketing & management

2026-04-01T12:50:21Z

Author Swartz, Teresa A. Iacobucci, Dawn.
Preferred Shelf Number ONLINE(368447.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management
Format: Electronic Resources
Availability Online Library~1