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MyiLibrary, Table of contents <a href="http://www.myilibrary.com?id=55467&ref=toc">http://www.myilibrary.com?id=55467&ref=toc</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Driving customer equity : how customer lifetime value is reshaping corporate strategyent://SD_ILS/0/SD_ILS:1018682024-11-05T23:23:57Z2024-11-05T23:23:57ZAuthor Rust, Roland T. Zeithaml, Valarie A. Lemon, Katherine N. (Katherine Newell)<br/>Preferred Shelf Number HF 5415.5 R87 2000<br/>Electronic Access Contributor biographical information <a href="http://www.loc.gov/catdir/bios/simon051/00026485.html">http://www.loc.gov/catdir/bios/simon051/00026485.html</a><br/>Format: Books<br/>Availability Beytepe Library~1<br/>Handbook of services marketing & managementent://SD_ILS/0/SD_ILS:3684472024-11-05T23:23:57Z2024-11-05T23:23:57ZAuthor Swartz, Teresa A. Iacobucci, Dawn.<br/>Preferred Shelf Number ONLINE(368447.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management">http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Developing a market orientationent://SD_ILS/0/SD_ILS:3681052024-11-05T23:23:57Z2024-11-05T23:23:57ZAuthor Deshpande, Rohit. Marketing Science Institute.<br/>Preferred Shelf Number ONLINE(368105.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/developing-a-market-orientation">http://sk.sagepub.com/books/developing-a-market-orientation</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Dimensions of service quality : expectations of Turkish consumers from services : araştırma raporuent://SD_ILS/0/SD_ILS:559812024-11-05T23:23:57Z2024-11-05T23:23:57ZAuthor Akan, Perran.<br/>Preferred Shelf Number HF 5415.5 A526 1995<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Word-of-mouth marketingent://SD_ILS/0/SD_ILS:1123872024-11-05T23:23:57Z2024-11-05T23:23:57ZAuthor Wilson, Jerry R., 1944-2005.<br/>Preferred Shelf Number HF5415.5 W59 1994<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Service quality new directions in theory and practiceent://SD_ILS/0/SD_ILS:3693032024-11-05T23:23:57Z2024-11-05T23:23:57ZAuthor Rust, Roland T. Oliver, Richard L., 1945-<br/>Preferred Shelf Number ONLINE(369303.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/service-quality">http://sk.sagepub.com/books/service-quality</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>