Search Results for Digital Marketing
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dDigital$002bMarketing$0026ps$003d300$0026isd$003dtrue?dt=list
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Cambridge marketing handbook : Digital
ent://SD_ILS/0/SD_ILS:365544
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Author Bax, Steve. Meyer, Karl, author. Wilkins, Neil, author.<br/>Preferred Shelf Number HF5415.1265 B388 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Handbook of research on entrepreneurship and marketing for global reach in the digital economy
ent://SD_ILS/0/SD_ILS:481869
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Author Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics
ent://SD_ILS/0/SD_ILS:482244
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Author Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advanced methodologies and technologies in digital marketing and entrepreneurship
ent://SD_ILS/0/SD_ILS:482069
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Author Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Dijital pazarlama stratejisi : Çevrimiçi (online) pazarlamaya bütünleşik yaklaşım = Digital marketing strategy : an integrated approach to online marketing
ent://SD_ILS/0/SD_ILS:390038
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Author Kingsnorth, Simon. İldeniz, Laden. Apaydın, Fahri.<br/>Preferred Shelf Number HF5548.32 K566 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
ent://SD_ILS/0/SD_ILS:293049
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Author Safko, Lon.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/fusion-marketing-bible-fuse-traditional-media-social-amp-digital-to-maximize">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Managing electronic media making, marketing, and moving digital content
ent://SD_ILS/0/SD_ILS:260422
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Author Van Tassel, Joan M. Poe-Howfield, Lisa.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080927800">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Return on engagement content, strategy, and design techniques for digital marketing
ent://SD_ILS/0/SD_ILS:266196
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Author Frick, Tim.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780240812847">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Return on engagement content, strategy and design techniques for digital marketing
ent://SD_ILS/0/SD_ILS:148987
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Author Frick, Tim.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240812830">http://www.sciencedirect.com/science/book/9780240812830</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Managing electronic media making, marketing, and moving digital content
ent://SD_ILS/0/SD_ILS:147819
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Author Van Tassel, Joan M. Poe-Howfield, Lisa.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240810201">http://www.sciencedirect.com/science/book/9780240810201</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing to the social web how digital customer communities build your business
ent://SD_ILS/0/SD_ILS:303905
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Author Weber, Larry.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.contentreserve.com/TitleInfo.asp?ID={31E4958C-0F6E-4C2B-9640-E133420C639E}&Format=50">Click for information on Adobe Digital Editions version</a>
<a href="http://www.contentreserve.com/TitleInfo.asp?ID={31E4958C-0F6E-4C2B-9640-E133420C639E}&Format=410">Click for information on Adobe Digital Editions version</a>
<a href="http://www.contentreserve.com/TitleInfo.asp?ID={31E4958C-0F6E-4C2B-9640-E133420C639E}&Format=900">Click for information on Mobipocket Reader version</a>
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Niche envy marketing discrimination in the digital age
ent://SD_ILS/0/SD_ILS:219989
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Author Turow, Joseph.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access IEEE Xplore <a href="http://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6267348">http://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6267348</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Emerging Networking Architecture and Technologies First International Conference, ICENAT 2022, Shenzhen, China, November 15-17, 2022, Proceedings
ent://SD_ILS/0/SD_ILS:520200
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Author Quan, Wei. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520200.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-19-9697-9">https://doi.org/10.1007/978-981-19-9697-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I
ent://SD_ILS/0/SD_ILS:520576
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Author Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520576.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-32299-0">https://doi.org/10.1007/978-3-031-32299-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Digital Economy. Emerging Technologies and Business Innovation 8th International Conference, ICDEc 2023, Braga, Portugal, May 2-4, 2023, Proceedings
ent://SD_ILS/0/SD_ILS:520624
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Author Jallouli, Rim. editor. (orcid) Bach Tobji, Mohamed Anis. editor. (orcid) Belkhir, Meriam. editor. Soares, Ana Maria. editor. Casais, Beatriz. editor.<br/>Preferred Shelf Number XX(520624.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-42788-6">https://doi.org/10.1007/978-3-031-42788-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III
ent://SD_ILS/0/SD_ILS:520752
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Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520752.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-23944-1">https://doi.org/10.1007/978-3-031-23944-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advanced Communication and Intelligent Systems First International Conference, ICACIS 2022, Virtual Event, October 20-21, 2022, Revised Selected Papers
ent://SD_ILS/0/SD_ILS:520756
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Author Shaw, Rabindra Nath. editor. Paprzycki, Marcin. editor. Ghosh, Ankush. editor. (orcid) SpringerLink (Online service)<br/>Preferred Shelf Number XX(520756.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-25088-0">https://doi.org/10.1007/978-3-031-25088-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IV
ent://SD_ILS/0/SD_ILS:521331
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Author Duffy, Vincent G. editor. Krömker, Heidi. editor. A. Streitz, Norbert. editor. (orcid) Konomi, Shin'ichi. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521331.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-48047-8">https://doi.org/10.1007/978-3-031-48047-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part III
ent://SD_ILS/0/SD_ILS:521333
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Author Mori, Hirohiko. editor. Asahi, Yumi. editor. Coman, Adela. editor. Vasilache, Simona. editor. Rauterberg, Matthias. editor.<br/>Preferred Shelf Number XX(521333.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-48044-7">https://doi.org/10.1007/978-3-031-48044-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
ArtsIT, Interactivity and Game Creation 11th EAI International Conference, ArtsIT 2022, Faro, Portugal, November 21-22, 2022, Proceedings
ent://SD_ILS/0/SD_ILS:520308
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Author Brooks, Anthony L. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520308.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-28993-4">https://doi.org/10.1007/978-3-031-28993-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Internet of Things, Smart Spaces, and Next Generation Networks and Systems 22nd International Conference, NEW2AN 2022, Tashkent, Uzbekistan, December 15-16, 2022, Proceedings
ent://SD_ILS/0/SD_ILS:520839
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Author Koucheryavy, Yevgeni. editor. (orcid) Aziz, Ahmed. editor. (orcid) SpringerLink (Online service)<br/>Preferred Shelf Number XX(520839.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-30258-9">https://doi.org/10.1007/978-3-031-30258-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I
ent://SD_ILS/0/SD_ILS:521343
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Author Kurosu, Masaaki. editor. Hashizume, Ayako. editor. Marcus, Aaron. editor. Rosenzweig, Elizabeth. editor. Soares, Marcelo M. editor.<br/>Preferred Shelf Number XX(521343.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-48038-6">https://doi.org/10.1007/978-3-031-48038-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part VI
ent://SD_ILS/0/SD_ILS:521345
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Author Degen, Helmut. editor. Ntoa, Stavroula. editor. Moallem, Abbas. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521345.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-48057-7">https://doi.org/10.1007/978-3-031-48057-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part V
ent://SD_ILS/0/SD_ILS:521354
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Author Chen, Jessie Y. C. editor. Fragomeni, Gino. editor. Fang, Xiaowen. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521354.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-48050-8">https://doi.org/10.1007/978-3-031-48050-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II
ent://SD_ILS/0/SD_ILS:521357
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Author Gao, Qin. editor. Zhou, Jia. editor. Duffy, Vincent G. editor. Antona, Margherita. editor. Stephanidis, Constantine. editor.<br/>Preferred Shelf Number XX(521357.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-48041-6">https://doi.org/10.1007/978-3-031-48041-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part VII
ent://SD_ILS/0/SD_ILS:521409
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Author Zaphiris, Panayiotis. editor. Ioannou, Andri. editor. Sottilare, Robert A. editor. Schwarz, Jessica. editor. Fui-Hoon Nah, Fiona. editor.<br/>Preferred Shelf Number XX(521409.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-48060-7">https://doi.org/10.1007/978-3-031-48060-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Information Systems 19th European, Mediterranean, and Middle Eastern Conference, EMCIS 2022, Virtual Event, December 21-22, 2022, Proceedings
ent://SD_ILS/0/SD_ILS:520571
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Author Papadaki, Maria. editor. Rupino da Cunha, Paulo. editor. Themistocleous, Marinos. editor. Christodoulou, Klitos. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520571.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-30694-5">https://doi.org/10.1007/978-3-031-30694-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II
ent://SD_ILS/0/SD_ILS:520575
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Author Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520575.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-32302-7">https://doi.org/10.1007/978-3-031-32302-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
After Latour: Globalisation, Inequity and Climate Change IFIP WG 8.2 and WG 9.4 Joint Working Conference, IFIPJWC 2023, Hyderabad, India, December 7-8, 2023, Proceedings
ent://SD_ILS/0/SD_ILS:520744
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Author Jones, Matthew R. editor. Mukherjee, Arunima S. editor. Thapa, Devinder. editor. Zheng, Yingqin. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520744.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-50154-8">https://doi.org/10.1007/978-3-031-50154-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Technologies and Innovation 9th International Conference, CITI 2023, Guayaquil, Ecuador, November 13-16, 2023, Proceedings
ent://SD_ILS/0/SD_ILS:520716
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Author Valencia-García, Rafael. editor. Bucaram-Leverone, Martha. editor. Del Cioppo-Morstadt, Javier. editor. Vera-Lucio, Néstor. editor. Centanaro-Quiroz, Pablo Humberto. editor.<br/>Preferred Shelf Number XX(520716.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-45682-4">https://doi.org/10.1007/978-3-031-45682-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
HCI International 2023 Posters 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IV
ent://SD_ILS/0/SD_ILS:520775
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Author Stephanidis, Constantine. editor. Antona, Margherita. editor. Ntoa, Stavroula. editor. Salvendy, Gavriel. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520775.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-36001-5">https://doi.org/10.1007/978-3-031-36001-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pazarlama 5.0: insan için teknoloji
ent://SD_ILS/0/SD_ILS:515023
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Author Kotler, Philip, author. Gezer, Taner, translator. Kartajaya, Hermawan, 1947-, author Setiawan, Iwan, author<br/>Preferred Shelf Number HF5415 K6819 2022<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Tüm boyutlarıyla dijital pazarlama ve sosyal medya
ent://SD_ILS/0/SD_ILS:518013
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Author Yüksel, Okan.<br/>Preferred Shelf Number HF5415 Y86 2022<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Tüm boyutlarıyla dijital pazarlama ve sosyal medya
ent://SD_ILS/0/SD_ILS:511643
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Author Yüksel, Okan.<br/>Preferred Shelf Number HF5415 Y86 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama 4.0 : Gelenekselden dijitale geçiş
ent://SD_ILS/0/SD_ILS:389340
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Author Kotler, Philip. Özata, Nadir. Kartajaya, Hermawan. Setianwan, Iwan.<br/>Preferred Shelf Number HF5415.13 K80 2017<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Social Informatics SocInfo 2014 International Workshops, Barcelona, Spain, November 11, 2014, Revised Selected Papers
ent://SD_ILS/0/SD_ILS:519319
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Author Aiello, Luca Maria. editor. McFarland, Daniel. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(519319.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-15168-7">https://doi.org/10.1007/978-3-319-15168-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Citizen Science : Public Participation in Environmental Research
ent://SD_ILS/0/SD_ILS:376376
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Author Dickinson, Janis L., 1955- editor. Bonney, Rick, 1954- editor. Louv, Richard, writer of foreword. Fitzpatrick, John W., writer of afterword.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.7591/j.ctt7v7pp">http://www.jstor.org/stable/10.7591/j.ctt7v7pp</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>