Search Results for Direct marketing. SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dDirect$002bmarketing.$0026ic$003dtrue$0026ps$003d300?dt=list 2026-03-19T22:23:30Z Direct and interactive marketing ent://SD_ILS/0/SD_ILS:77742 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Sargeant, Adrian.&#160;West, Douglas C., ed.<br/>Preferred Shelf Number&#160;HF 5415.126 S235 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The Direct marketing handbook ent://SD_ILS/0/SD_ILS:385341 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Nash, Edward L.<br/>Preferred Shelf Number&#160;HF5438.25 D555 1992<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> International Direct Marketing Principles, Best Practices, Marketing Facts ent://SD_ILS/0/SD_ILS:184744 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Krafft, Manfred. editor.&#160;Hesse, J&uuml;rgen. editor.&#160;H&ouml;fling, J&uuml;rgen. editor.&#160;Peters, Kay. editor.&#160;Rinas, Diane. editor.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-540-39632-1">http://dx.doi.org/10.1007/978-3-540-39632-1</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Response the complete guide to profitable direct marketing ent://SD_ILS/0/SD_ILS:234424 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Geller, Lois K., 1944-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;Oxford scholarship online <a href="http://dx.doi.org/10.1093/acprof:oso/9780195158694.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780195158694.001.0001</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program ent://SD_ILS/0/SD_ILS:112900 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Bodian, Nat G., 1921-<br/>Preferred Shelf Number&#160;HF5415.126 B63 1995<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Visual marketing : a practical guide to the science of branding &amp; retailing ent://SD_ILS/0/SD_ILS:571563 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Kahn, Barbara E., author.&#160;Johnson, Elizabeth N., author.<br/>Preferred Shelf Number&#160;HF5415<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003426899">https://www.taylorfrancis.com/books/9781003426899</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Contemporary issues in social media marketing ent://SD_ILS/0/SD_ILS:573521 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Bandyopadhyay, Subir, 1958- editor&#160;Rishi, Bikramjit, 1978- editor<br/>Preferred Shelf Number&#160;HF5415.1265<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003412656">https://www.taylorfrancis.com/books/9781003412656</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Revolutionizing the AI-Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals. ent://SD_ILS/0/SD_ILS:565030 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Khang, Alex.&#160;Dutta, Pushan Kumar.&#160;Gupta, Sachin.&#160;Ayedee, Nishu.&#160;Chatterjee, Sandeep.<br/>Preferred Shelf Number&#160;HF5415<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032688305">https://www.taylorfrancis.com/books/9781032688305</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Food security in the developing world ent://SD_ILS/0/SD_ILS:598816 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Bashir, Muhammad Khalid, editor.&#160;Schilizzi, Steven, editor.&#160;Ali, Ghaffar, editor.<br/>Preferred Shelf Number&#160;HD9018 .D44 F66564 2024<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265214">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265214</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> AI doctor : the rise of artificial intelligence in healthcare : a guide for users, buyers, builders, and investors ent://SD_ILS/0/SD_ILS:598825 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Razmi, Ronald M., author<br/>Preferred Shelf Number&#160;R859.7 .A78 R39 2024<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394240197">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394240197</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Rural marketing : growing the non-urban consumer ent://SD_ILS/0/SD_ILS:592963 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Velayudhan, Sanal Kumar, 1955- author.<br/>Preferred Shelf Number&#160;HD9000.6<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032685083">https://www.taylorfrancis.com/books/9781032685083</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Towards AI-Aided Invention and Innovation 23rd International TRIZ Future Conference, TFC 2023, Offenburg, Germany, September 12-14, 2023, Proceedings ent://SD_ILS/0/SD_ILS:520601 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Cavallucci, Denis. editor.&#160;Livotov, Pavel. editor.&#160;Brad, Stelian. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-031-42532-5">https://doi.org/10.1007/978-3-031-42532-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Internet of Things, Smart Spaces, and Next Generation Networks and Systems 22nd International Conference, NEW2AN 2022, Tashkent, Uzbekistan, December 15-16, 2022, Proceedings ent://SD_ILS/0/SD_ILS:520839 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Koucheryavy, Yevgeni. editor. (orcid)&#160;Aziz, Ahmed. editor. (orcid)&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-031-30258-9">https://doi.org/10.1007/978-3-031-30258-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Dependable Computer Systems and Networks Proceedings of the Eighteenth International Conference on Dependability of Computer Systems DepCoS-RELCOMEX, July 3-7, 2023, Brun&oacute;w, Poland ent://SD_ILS/0/SD_ILS:529025 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Zamojski, Wojciech. editor.&#160;Mazurkiewicz, Jacek. editor.&#160;Sugier, Jaros&#322;aw. editor.&#160;Walkowiak, Tomasz. editor.&#160;Kacprzyk, Janusz. editor. (orcid)0000-0003-4187-5877<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-031-37720-4">https://doi.org/10.1007/978-3-031-37720-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Digitalisation: Opportunities and Challenges for Business Volume 2 ent://SD_ILS/0/SD_ILS:529001 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Alareeni, Bahaaeddin. editor.&#160;Hamdan, Allam. editor.&#160;Khamis, Reem. editor.&#160;Khoury, Rim El. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-031-26956-1">https://doi.org/10.1007/978-3-031-26956-1</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing higher education : understanding how to build and promote the university brand ent://SD_ILS/0/SD_ILS:592401 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Koku, Paul Sergius, 1955- author.<br/>Preferred Shelf Number&#160;LB2342.82<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003160267">https://www.taylorfrancis.com/books/9781003160267</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY ent://SD_ILS/0/SD_ILS:576420 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Roy, Subhadip.&#160;Chakrabarti, Satyajit.&#160;Saha, Dipak.&#160;Mazumder, Rabin.<br/>Preferred Shelf Number&#160;HF5415<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003434467">https://www.taylorfrancis.com/books/9781003434467</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The Routledge handbook of digital consumption ent://SD_ILS/0/SD_ILS:570442 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Llamas, Rosa, editor.&#160;Belk, Russell W., editor.<br/>Preferred Shelf Number&#160;HM851<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003317524">https://www.taylorfrancis.com/books/9781003317524</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> A fashion retailer's guide to thriving in turbulent times ent://SD_ILS/0/SD_ILS:550899 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Boustani, Ghalia, author.&#160;Leonini, Daniela, author.<br/>Preferred Shelf Number&#160;HD9940 .A2 B68 2023<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003173212">https://www.taylorfrancis.com/books/9781003173212</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> MARKETING TO THE POOR creating value. ent://SD_ILS/0/SD_ILS:560831 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Singh, Ramendra.&#160;Wani, Tahir Ahmad.<br/>Preferred Shelf Number&#160;HF5415<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003311560">https://www.taylorfrancis.com/books/9781003311560</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> 100 effective techniques of social influence : when and why people comply ent://SD_ILS/0/SD_ILS:575268 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Doli&#324;ski, Dariusz, author.&#160;Grzyb, Tomasz, author.<br/>Preferred Shelf Number&#160;HM1176<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003296638">https://www.taylorfrancis.com/books/9781003296638</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Introduction to advertising : understanding and managing the advertising process ent://SD_ILS/0/SD_ILS:556546 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Mogaji, Emmanuel, author.<br/>Preferred Shelf Number&#160;HF5823<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003008729">https://www.taylorfrancis.com/books/9781003008729</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Contemporary consumption, consumers and marketing : cases from generations Y and Z ent://SD_ILS/0/SD_ILS:587482 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Canavan, Brendan, author.<br/>Preferred Shelf Number&#160;HB801 .C36 2021<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003013532">https://www.taylorfrancis.com/books/9781003013532</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Consumer and sensory evaluation techniques : how to sense successful products ent://SD_ILS/0/SD_ILS:594079 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Saint-Denis, Cecilia Y., 1972- author.<br/>Preferred Shelf Number&#160;TA418.5 .S35 2018<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119405559">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119405559</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> No small change : why financial services needs a new kind of marketing ent://SD_ILS/0/SD_ILS:594265 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Camp, Lucian, 1953- author.&#160;Thomson, Anthony, 1954- author.<br/>Preferred Shelf Number&#160;HG173 .C2675 2018<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The complete guide to fundraising management ent://SD_ILS/0/SD_ILS:593474 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Weinstein, Stanley, 1943- author.&#160;Barden, Pamela, author.<br/>Preferred Shelf Number&#160;HV41.9 .U5 W46 2017 EB<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119289371">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119289371</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Computer Analysis of Images and Patterns 16th International Conference, CAIP 2015, Valletta, Malta, September 2-4, 2015 Proceedings, Part I ent://SD_ILS/0/SD_ILS:519052 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Azzopardi, George. editor.&#160;Petkov, Nicolai. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-319-23192-1">https://doi.org/10.1007/978-3-319-23192-1</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Pharmaceutical Marketing in the 21st Century ent://SD_ILS/0/SD_ILS:540686 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Smith, Mickey, author.<br/>Preferred Shelf Number&#160;HD9665.5 S658 2014<br/>Electronic Access&#160;<a href="https://www.taylorfrancis.com/books/9781482203981">Click here to view.</a><br/>Format:&#160;Books<br/>Availability&#160;Online Library~1<br/> Socialnomics how social media transforms the way we live and do business ent://SD_ILS/0/SD_ILS:144579 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Qualman, Erik, 1972-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=344874">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=344874</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Web Marketing For Dummies ent://SD_ILS/0/SD_ILS:144720 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Zimmerman, Jan.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413368">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413368</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Make a fortune promoting other people's stuff online how affiliate marketing can make you rich ent://SD_ILS/0/SD_ILS:292757 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Gardner, Rosalind.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/make-fortune-promoting-other-peoples-stuff-online">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The big book of marketing lessons and best practices from the world's greatest companies ent://SD_ILS/0/SD_ILS:293121 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Bennett, Anthony G.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/big-book-marketing">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Location-based marketing for dummies ent://SD_ILS/0/SD_ILS:593043 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Strout, Aaron.&#160;Schneider, Mike.<br/>Preferred Shelf Number&#160;HF5415 S76 2011 EB<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119721338">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119721338</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> E-privacy and online data protection : special report ent://SD_ILS/0/SD_ILS:317726 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Singleton, Susan.&#160;Carey, Peter, LL. M. E-privacy and online data protection.&#160;Ustaran, Eduardo.<br/>Preferred Shelf Number&#160;KD3756 C367 2007<br/>Format:&#160;Books<br/>Availability&#160;Law Library~1<br/> The socio-economic impacts of artisanal and small-scale mining in developing countries ent://SD_ILS/0/SD_ILS:541376 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Hilson, Gavin M.<br/>Preferred Shelf Number&#160;HD9506 .D452 S63 2003<br/>Electronic Access&#160;<a href="https://www.taylorfrancis.com/books/9781135291228">Click here to view.</a><br/>Format:&#160;Books<br/>Availability&#160;Online Library~1<br/> Do&#287;rudan pazarlama y&ouml;netimi : Kavramlar, ilkeler ve uygulama ent://SD_ILS/0/SD_ILS:93050 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Tavmergen, &#304;ge P&#305;nar.<br/>Preferred Shelf Number&#160;HF 5415.126 T39 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Catalog design : the art of creating desire ent://SD_ILS/0/SD_ILS:109612 2026-03-19T22:23:30Z 2026-03-19T22:23:30Z Author&#160;Edwards, Dianna.&#160;Valentine, Robert.<br/>Preferred Shelf Number&#160;HF5862 .E34 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/>