Search Results for Management - Narrowed by: Marketing.

Reputation Management

2024-11-24T13:42:55Z

Author Helm, Sabrina. editor. Liehr-Gobbers, Kerstin. editor. Storck, Christopher. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-19266-1
Format: Electronic Resources
Availability Online Library~1

Internationales Marketing-Management

2024-11-24T13:42:55Z

Author Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-12691-8
Format: Electronic Resources
Availability Online Library~1

Internationales Marketing-Management

2024-11-24T13:42:55Z

Author Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-28553-9
Format: Electronic Resources
Availability Online Library~1

Dienstleistungsproduktivität Management, Prozessgestaltung, Kundenperspektive

2024-11-24T13:42:55Z

Author Bruhn, Manfred. editor. Hadwich, Karsten. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6664-3
Format: Electronic Resources
Availability Online Library~1

Management der Marketing-Kommunikation

2024-11-24T13:42:55Z

Author Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-69274-4
Format: Electronic Resources
Availability Online Library~1

Management der Marketing-Kommunikation

2024-11-24T13:42:55Z

Author Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-27534-7
Format: Electronic Resources
Availability Online Library~1

Sales Excellence Systematic Sales Management

2024-11-24T13:42:55Z

Author Homburg, Christian. author. Schäfer, Heiko. author. Schneider, Janna. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-29169-2
Format: Electronic Resources
Availability Online Library~1

Pharmacy management, leadership, marketing, and finance

2024-11-24T13:42:55Z

Author Chisholm-Burns, Marie A. Vaillancourt, Allison M. Shepherd, Marv.
Preferred Shelf Number QV 737 C5421 2014
Format: Books
Availability Health Sciences Library~1

Guide to Supply Chain Management

2024-11-24T13:42:55Z

Author Scott, Colin. author. Lundgren, Henriette. author. Thompson, Paul. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-17676-0
Format: Electronic Resources
Availability Online Library~1

Moderne Marketing-Kommunikation System – Prozess – Management

2024-11-24T13:42:55Z

Author Tropp, Jörg. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-531-92802-9
Format: Electronic Resources
Availability Online Library~1

Strategic International Management Text and Cases

2024-11-24T13:42:55Z

Author Morschett, Dirk. author. Schramm-Klein, Hanna. author. Zentes, Joachim. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6331-4
Format: Electronic Resources
Availability Online Library~1

Strategic International Management Text and Cases

2024-11-24T13:42:55Z

Author Morschett, Dirk. author. Schramm-Klein, Hanna. author. Zentes, Joachim. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8332-9
Format: Electronic Resources
Availability Online Library~1

Multi-Channel-Communications- und Marketing-Management

2024-11-24T13:42:55Z

Author Emrich, Christin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9685-5
Format: Electronic Resources
Availability Online Library~1

Revenue Management Grundlagen und Mathematische Methoden

2024-11-24T13:42:55Z

Author Klein, Robert. author. Steinhardt, Claudius. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-68845-7
Format: Electronic Resources
Availability Online Library~1

Warranty Management and Product Manufacture

2024-11-24T13:42:55Z

Author Murthy, D.N. Prabhakar. author. Blischke, Wallace R. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/1-84628-258-6
Format: Electronic Resources
Availability Online Library~1

B2B Brand Management

2024-11-24T13:42:55Z

Author Kotler, Philip. author. Pfoertsch, Waldemar. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-44729-0
Format: Electronic Resources
Availability Online Library~1

Erfolgsfaktoren von Customer-Relationship-Management-Implementierungen

2024-11-24T13:42:55Z

Author Greve, Goetz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-8350-5705-7
Format: Electronic Resources
Availability Online Library~1

The Theory and Practice of Revenue Management

2024-11-24T13:42:55Z

Author Talluri, Kalyan T. author. Ryzin, Garrett J. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/b139000
Format: Electronic Resources
Availability Online Library~1

The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

2024-11-24T13:42:55Z

Author Portmann, Edy. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333683.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-33233-3
Format: Electronic Resources
Availability Online Library~1

Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation

2024-11-24T13:42:55Z

Author Rajola, Federico. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334004.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-35554-7
Format: Electronic Resources
Availability Online Library~1

Social Media Marketing und -Management im Tourismus

2024-11-24T13:42:55Z

Author Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337308.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37952-9
Format: Electronic Resources
Availability Online Library~1

Effektives Customer Relationship Management Instrumente - Einführungskonzepte - Organisation

2024-11-24T13:42:55Z

Author Helmke, Stefan. editor. Uebel, Matthias. editor. Dangelmaier, Wilhelm. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338479.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4176-3
Format: Electronic Resources
Availability Online Library~1

Customer Relationship Management Concept, Strategy, and Tools

2024-11-24T13:42:55Z

Author Kumar, V. author. Reinartz, Werner. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-20110-3
Format: Electronic Resources
Availability Online Library~1

Service Management The New Paradigm in Retailing

2024-11-24T13:42:55Z

Author Kandampully, Jay. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4614-1554-1
Format: Electronic Resources
Availability Online Library~1

Modelling Value Selected Papers of the 1st International Conference on Value Chain Management

2024-11-24T13:42:55Z

Author Jodlbauer, Herbert. editor. Olhager, Jan. editor. Schonberger, Richard J. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-7908-2747-7
Format: Electronic Resources
Availability Online Library~1

Cruise Management Information and Decision Support Systems

2024-11-24T13:42:55Z

Author Papathanassis, Alexis. editor. Breitner, Michael H. editor. Schoen, Cornelia. editor. Guhr, Nadine. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7159-3
Format: Electronic Resources
Availability Online Library~1

Strategic Retail Management Text and International Cases

2024-11-24T13:42:55Z

Author Zentes, Joachim. author. Morschett, Dirk. author. Schramm-Klein, Hanna. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6740-4
Format: Electronic Resources
Availability Online Library~1

Supply-Chain-Management und Warenwirtschaftssysteme im Handel

2024-11-24T13:42:55Z

Author Hertel, Joachim. author. Zentes, Joachim. author. Schramm-Klein, Hanna. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-19179-4
Format: Electronic Resources
Availability Online Library~1

Fallstudien zum Internationalen Management Grundlagen – Praxiserfahrungen – Perspektiven

2024-11-24T13:42:55Z

Author Zentes, Joachim. editor. Swoboda, Bernhard. editor. Morschett, Dirk. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6793-0
Format: Electronic Resources
Availability Online Library~1

Management von Kundenbeziehungen Perspektiven – Analysen – Strategien – Instrumente

2024-11-24T13:42:55Z

Author Georgi, Dominik. editor. Hadwich, Karsten. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8745-7
Format: Electronic Resources
Availability Online Library~1

Effektives Customer Relationship Management Instrumente — Einführungskonzepte — Organisation

2024-11-24T13:42:55Z

Author Helmke, Stefan. editor. Uebel, Matthias F. editor. Dangelmaier, Wilhelm. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9874-3
Format: Electronic Resources
Availability Online Library~1

Sales & Service Management, Marketing, Promotion und Performance

2024-11-24T13:42:55Z

Author Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9591-9
Format: Electronic Resources
Availability Online Library~1

Risk-Averse Capacity Control in Revenue Management

2024-11-24T13:42:55Z

Author Barz, Christiane. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-73014-9
Format: Electronic Resources
Availability Online Library~1

Strategic Retail Management Text and International Cases

2024-11-24T13:42:55Z

Author Zentes, Joachim. author. Morschett, Dirk. author. Schramm-Klein, Hanna. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9272-7
Format: Electronic Resources
Availability Online Library~1

Economics and Management of Networks Franchising, Strategic Alliances, and Cooperatives

2024-11-24T13:42:55Z

Author Cliquet, Gérard. editor. Tuunanen, Mika. editor. Hendrikse, George. editor. Windsperger, Josef. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-7908-1758-4
Format: Electronic Resources
Availability Online Library~1

Supply-Chain-Management und Warenwirtschaftssysteme im Handel

2024-11-24T13:42:55Z

Author Hertel, Joachim. author. Zentes, Joachim. author. Schramm-Klein, Hanna. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-27633-5
Format: Electronic Resources
Availability Online Library~1

Retail Supply Chain Management Quantitative Models and Empirical Studies

2024-11-24T13:42:55Z

Author Agrawal, Narendra. editor. Smith, Stephen A. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-78902-6
Format: Electronic Resources
Availability Online Library~1

Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms

2024-11-24T13:42:55Z

Author Tang, Christopher S. editor. Netessine, Serguei. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-98026-3
Format: Electronic Resources
Availability Online Library~1

Enterprise Marketing Management Informationslogistik für das Marketing von morgen

2024-11-24T13:42:55Z

Author Spiegelberg, Domenik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337532.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00532-0
Format: Electronic Resources
Availability Online Library~1

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

2024-11-24T13:42:55Z

Author Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333211.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-28897-5
Format: Electronic Resources
Availability Online Library~1

Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung

2024-11-24T13:42:55Z

Author Böckermann, Florian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338456.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3946-3
Format: Electronic Resources
Availability Online Library~1

Global Brand Management Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA

2024-11-24T13:42:55Z

Author Stolle, Wulf. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338476.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4139-8
Format: Electronic Resources
Availability Online Library~1

Beziehungsmanagement in der Automobilindustrie OEM Relationship Management als Sonderfall des CRM

2024-11-24T13:42:55Z

Author Hundertmark, Heike. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338527.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4511-2
Format: Electronic Resources
Availability Online Library~1

Portfolio-Werbung als Technik des Impression Management Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

2024-11-24T13:42:55Z

Author Brunner, Christian Boris. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338543.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4573-0
Format: Electronic Resources
Availability Online Library~1

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences

2024-11-24T13:42:55Z

Author Christiaans, Lena. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335242.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00456-9
Format: Electronic Resources
Availability Online Library~1

Identitätsbasierte Markenführung im Investitionsgüterbereich Management und Wirkungen von Marke-Kunde-Beziehungen

2024-11-24T13:42:55Z

Author Krause, Juliane. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337849.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01648-7
Format: Electronic Resources
Availability Online Library~1

Soft Computing in Management and Business Economics Volume 1

2024-11-24T13:42:55Z

Author Gil-Lafuente, Anna M. editor. Gil-Lafuente, Jaime. editor. Merigó-Lindahl, José M. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-30457-6
Format: Electronic Resources
Availability Online Library~1

Wettbewerbsvorteile durch Wissen Knowledge Management, CRM und Change Management verbinden

2024-11-24T13:42:55Z

Author Mescheder, Bernhard. author. Sallach, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-27896-9
Format: Electronic Resources
Availability Online Library~1

Public Marketing Marketing-Management für den öffentlichen Sektor

2024-11-24T13:42:55Z

Author Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3552-6
Format: Electronic Resources
Availability Online Library~1

Corporate Reputation Management Wirksame Strategien für den Unternehmenserfolg

2024-11-24T13:42:55Z

Author Wüst, Cornelia. editor. Kreutzer, Ralf T. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3720-9
Format: Electronic Resources
Availability Online Library~1

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

2024-11-24T13:42:55Z

Author Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3722-3
Format: Electronic Resources
Availability Online Library~1

Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken Ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika

2024-11-24T13:42:55Z

Author Hegner, Sabrina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3900-5
Format: Electronic Resources
Availability Online Library~1

Auktionen und Revenue Management in der Automobilindustrie Hybride Distribution zur selbstregulierenden Fahrzeugallokation

2024-11-24T13:42:55Z

Author Ruhnau, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-658-00580-1
Format: Electronic Resources
Availability Online Library~1

International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries

2024-11-24T13:42:55Z

Author Meierer, Markus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6319-2
Format: Electronic Resources
Availability Online Library~1

Cross-Channel-Management Integrationserfordernisse im Multi-Channel-Handel

2024-11-24T13:42:55Z

Author Heinemann, Gerrit. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6484-7
Format: Electronic Resources
Availability Online Library~1

The Product Manager's Toolkit Methodologies, Processes and Tasks in High-Tech Product Management

2024-11-24T13:42:55Z

Author Steinhardt, Gabriel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-04508-0
Format: Electronic Resources
Availability Online Library~1

Professionelles Sales & Service Management Vorsprung durch konsequente Kundenorientierung

2024-11-24T13:42:55Z

Author Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8799-0
Format: Electronic Resources
Availability Online Library~1

User Generated Branding Integrating User Generated Content into Brand Management

2024-11-24T13:42:55Z

Author Arnhold, Ulrike. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8857-7
Format: Electronic Resources
Availability Online Library~1

Portfolio-Werbung als Technik des Impression Management Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

2024-11-24T13:42:55Z

Author Brunner, Christian Boris. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6018-4
Format: Electronic Resources
Availability Online Library~1

Der Patentauslauf von Pharmazeutika als Herausforderung beim Management des Produktlebenszyklus

2024-11-24T13:42:55Z

Author Raasch, Christina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6046-7
Format: Electronic Resources
Availability Online Library~1

Excellence in Sales Optimising Customer and Sales Management

2024-11-24T13:42:55Z

Author Dannenberg, Holger. author. Zupancic, Dirk. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8782-2
Format: Electronic Resources
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Management-, Mitarbeiter- und Kundenmotivation als Determinanten der Zahlungsbereitschaft von Dienstleistungskunden Eine empirische Mehrebenenanalyse

2024-11-24T13:42:55Z

Author Kessler-Thönes, Tino. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9983-2
Format: Electronic Resources
Availability Online Library~1

Key-Account-Management in der Automobilindustrie Systemorientierte Prozessmodellierungen als Erklärungsansatz

2024-11-24T13:42:55Z

Author Seidler, Markus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9995-5
Format: Electronic Resources
Availability Online Library~1

Consumer Value im Category Management-Modell nach ECR Kritische Diskussion und empirische Evaluierung

2024-11-24T13:42:55Z

Author Holweg, Christina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8222-3
Format: Electronic Resources
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Strategisches IP-Management – mehr als nur Patente Geistiges Eigentum schützen und als Wettbewerbsvorsprung nutzen

2024-11-24T13:42:55Z

Author Mittelstaedt, Axel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8248-3
Format: Electronic Resources
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Determinanten der integrierten Kundenbindung Eine empirische Studie zum Vergleich von Category Management mit einem alternativen Vermarktungskonzept

2024-11-24T13:42:55Z

Author Kahler, Björn. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8296-4
Format: Electronic Resources
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Beschwerdeverhalten und Kundenbindung Erfolgswirkungen und Management der Kundenbeschwerde

2024-11-24T13:42:55Z

Author Brock, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8328-2
Format: Electronic Resources
Availability Online Library~1

Brand Community Management Eine empirische Analyse am Beispiel der Automobilbranche

2024-11-24T13:42:55Z

Author Hartleb, Vivian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8333-6
Format: Electronic Resources
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Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.

2024-11-24T13:42:55Z

Author Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9834-7
Format: Electronic Resources
Availability Online Library~1

Optimizing Distribution Systems in Asset Management Institutional Arrangements as Key Factor of Success

2024-11-24T13:42:55Z

Author Koch, Philipp Caspar. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9865-1
Format: Electronic Resources
Availability Online Library~1

Public Marketing Marketing-Management für den öffentlichen Sektor

2024-11-24T13:42:55Z

Author Hohn, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9577-3
Format: Electronic Resources
Availability Online Library~1

Churn-Management im B2B-Kontext Eine empirische Analyse unter Berücksichtigung von hierarchischen Kundenstrukturen und heterogenem Kundenverhalten

2024-11-24T13:42:55Z

Author Tecklenburg, Tim. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9629-9
Format: Electronic Resources
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Markenimagekonfusion als Management-herausforderung Zum Problem einer gedächtnisbasierten und Point of Sale induzierten verwirrenden Wahrnehmung von Marken

2024-11-24T13:42:55Z

Author Weers, Jan-Philipp. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9708-1
Format: Electronic Resources
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Management und Wirkungen von Marke-Kunden-Beziehungen im Konsumgüterbereich Eine Analyse unter besonderer Berücksichtigung des Beschwerdemanagements und der Markenkommunikation

2024-11-24T13:42:55Z

Author Wenske, Anna Verena. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
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International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

2024-11-24T13:42:55Z

Author Bell, Sandra. author. SpringerLink (Online service)
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Global RFID The Value of the EPCglobal Network for Supply Chain Management

2024-11-24T13:42:55Z

Author Schuster, Edmund W. author. Brock, David L. author. Allen, Stuart J. author. SpringerLink (Online service)
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Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry

2024-11-24T13:42:55Z

Author Müller-Bungart, Michael. author. SpringerLink (Online service)
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Key Account Management erfolgreich planen und umsetzen Mehrwert-Konzepte für Ihre Top-Kunden

2024-11-24T13:42:55Z

Author Biesel, Hartmut H. editor. SpringerLink (Online service)
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Service Excellence als Impulsgeber Strategien — Management — Innovationen — Branchen

2024-11-24T13:42:55Z

Author Gouthier, Matthias H. J. editor. Coenen, Christian. editor. Schulze, Henning S. editor. Wegmann, Christoph. editor. SpringerLink (Online service)
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Standort-Marketing und Event-Management Kulturfaktor Gestüt als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingkonzept für das Landgestüt Zweibrücken

2024-11-24T13:42:55Z

Author Graf, Christof. author. Kalina-Klensch, Nicole. author. SpringerLink (Online service)
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Markenbedeutung und -management im Industriegüterbereich Einflussfaktoren, Gestaltung, Erfolgsauswirkungen

2024-11-24T13:42:55Z

Author Richter, Markus. author. SpringerLink (Online service)
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Management von Markenportfolios Gestaltung und Erfolgsauswirkungen aus Unternehmenssicht

2024-11-24T13:42:55Z

Author Vollhardt, Kai. author. SpringerLink (Online service)
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Management von Zuliefererbeziehungen Einflussfaktoren der zwischenbetrieblichen Zusammenarbeit in Deutschland

2024-11-24T13:42:55Z

Author Daniel, Jan. author. SpringerLink (Online service)
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Nachhaltige Intergation von Marketing und Innovieren Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels

2024-11-24T13:42:55Z

Author Schaller, Christian. author. SpringerLink (Online service)
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Category Management Zur Konfliktregelung in Hersteller-Handels-Beziehungen

2024-11-24T13:42:55Z

Author Steiner, Stephanie. author. SpringerLink (Online service)
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Capacity Options for Revenue Management Theory and Applications in the Air Cargo Industry

2024-11-24T13:42:55Z

Author Hellermann, Rolf. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/3-540-34420-9
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Corporate Brand Management Marken als Anker strategischer Führung von Unternehmen

2024-11-24T13:42:55Z

Author Esch, Franz-Rudolf. author. Tomczak, Torsten. author. Kernstock, Joachim. author. Langner, Tobias. author. SpringerLink (Online service)
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Public Marketing Marketing-Management für den öffentlichen Sektor

2024-11-24T13:42:55Z

Author Hohn, Stefanie. author. SpringerLink (Online service)
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Kooperatives Customer Relationship Management Fallstudien und Informationssystemarchitektur in Finanzdienstleistungsnetzwerken

2024-11-24T13:42:55Z

Author Geib, Malte. author. SpringerLink (Online service)
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Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value

2024-11-24T13:42:55Z

Author Wengler, Stefan. author. SpringerLink (Online service)
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Der Patentauslauf von Pharmazeutika als Herausforderung beim Management des Produktlebenszyklus

2024-11-24T13:42:55Z

Author Raasch, Antje-Christina. author. SpringerLink (Online service)
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The Spread of Yield Management Practices The Need for Systematic Approaches

2024-11-24T13:42:55Z

Author Sfodera, Fabiola. author. SpringerLink (Online service)
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Crisis Management in the Food and Drinks Industry A practical approach

2024-11-24T13:42:55Z

Author Doeg, Colin. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/0-387-28921-6
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Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligung

2024-11-24T13:42:55Z

Author Hahn, Kathrin. author. SpringerLink (Online service)
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Kundenloyalität im Automobilhandel Determinanten in Verkauf und Kundendienst

2024-11-24T13:42:55Z

Author Scholly, Volker. author. SpringerLink (Online service)
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Corporate Social Responsibility aus Konsumentensicht Entstehung der CSR-Beurteilung und ausgewählte Erfolgswirkungen

2024-11-24T13:42:55Z

Author Rommelspacher, Marion. author. SpringerLink (Online service)
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Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

2024-11-24T13:42:55Z

Author Solberg Søilen, Klaus. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-36793-9
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Brand Growth Barriers Identify, Understand, and Overcome Them

2024-11-24T13:42:55Z

Author Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-37108-0
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Verhaltensbeeinflussung durch Sozialmarketing Eine Analyse der Gestaltungsmöglichkeiten

2024-11-24T13:42:55Z

Author Thaler, Julia. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-4271-5
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Demystifying Marketing A guide to the fundamentals for engineers

2024-11-24T13:42:55Z

Author Forsyth, Patrick
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Electronic Access http://dx.doi.org/10.1049/PBMT023E
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Network Governance Alliances, Cooperatives and Franchise Chains

2024-11-24T13:42:55Z

Author Ehrmann, Thomas. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. Hendrikse, George. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-7908-2867-2
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Die Klinik als Marke Markenkommunikation und -führung für Krankenhäuser und Klinikketten

2024-11-24T13:42:55Z

Author Nemec, Sabine. author. Fritsch, Harald Jürgen. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-04541-7
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Interactive Decision Aids in E-Commerce

2024-11-24T13:42:55Z

Author Pfeiffer, Jella. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-7908-2769-9
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Beratungszufriedenheit bei B2B-Lösungen Eine Relationship-Marketing-Perspektive aus der Sicht von IT-Nachfragern

2024-11-24T13:42:55Z

Author Kleipaß, Ulrich. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-4117-6
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New Developments in the Theory of Networks Franchising, Alliances and Cooperatives

2024-11-24T13:42:55Z

Author Tuunanen, Mika. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. Hendrikse, George. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-7908-2615-9
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Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches

2024-11-24T13:42:55Z

Author Falkenreck, Christine. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-7908-2357-8
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Strategy and Governance of Networks Cooperatives, Franchising, and Strategic Alliances

2024-11-24T13:42:55Z

Author Hendrikse, George. editor. Tuunanen, Mika. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-7908-2058-4
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The Communicating Company Towards an Alternative Theory of Corporate Communication

2024-11-24T13:42:55Z

Author Hübner, Hartmut. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-7908-1929-8
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Customer Loyalty in Third Party Logistics Relationships Findings from Studies in Germany and the USA

2024-11-24T13:42:55Z

Author Cahill, David L. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-7908-1904-5
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Dienstleistungserlebnisse als Erfolgsfaktor in Kino- und Unterhaltungscentern

2024-11-24T13:42:55Z

Author Laas, Elisabeth. author. SpringerLink (Online service)
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A manager's guide to building a successful business

2024-11-24T13:42:55Z

Author Randazzo, Gary.
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Handbook of Marketing Decision Models

2024-11-24T13:42:55Z

Author Wierenga, Berend. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-0-387-78213-3
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Contextual pricing the death of list price and the new market reality

2024-11-24T13:42:55Z

Author Docters, Robert G. Hanson, John. Nguyen, Cecilia. Barzelay, Michael.
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Mass Customization: Challenges and Solutions

2024-11-24T13:42:55Z

Author Blecker, Thorsten. editor. Friedrich, Gerhard. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/0-387-32224-8
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Rules of the hunt real-world advice for entrepreneurial and business success

2024-11-24T13:42:55Z

Author Johnson, Michael Dalton.
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Tips & traps for marketing your business

2024-11-24T13:42:55Z

Author Cooper, Scott W. Grutzner, Fritz. Cooper, Birk.
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Capturing new markets how smart companies create opportunities others don't

2024-11-24T13:42:55Z

Author Wunker, Stephen M.
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Breaking down language and cultural barriers through contemporary global marketing strategies

2024-11-24T13:42:55Z

Author Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
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Business Development Customer-oriented Business Development for successful companies

2024-11-24T13:42:55Z

Author Kohne, Andreas. author. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-658-24726-3
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Innovation and strategy

2024-11-24T13:42:55Z

Author Varadarajan, Rajan, editor. Jayachandran, Satish, editor.
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Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014

2024-11-24T13:42:55Z

Author Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-319-03973-2
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Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

2024-11-24T13:42:55Z

Author Klapdor, Sebastian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-01732-3
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Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising

2024-11-24T13:42:55Z

Author Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-02365-2
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Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough

2024-11-24T13:42:55Z

Author Backhaus, Klaus. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-02444-4
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Luxury Marketing A Challenge for Theory and Practice

2024-11-24T13:42:55Z

Author Wiedmann, Klaus-Peter. editor. Hennigs, Nadine. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-4399-6
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Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China

2024-11-24T13:42:55Z

Author Pennemann, Karin. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-4492-4
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India’s Agricultural Marketing Market Reforms and Emergence of New Channels

2024-11-24T13:42:55Z

Author Ghosh, Nilabja. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-81-322-1572-1
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Facebook, Twitter und Co. in Hotellerie und Gastronomie Ein Handbuch für Praktiker

2024-11-24T13:42:55Z

Author Hinterholzer, Thomas. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-37954-3
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Aktuelle Beiträge zur Dienstleistungsforschung

2024-11-24T13:42:55Z

Author Roth, Stefan. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-00253-4
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Messung und Steuerung der Kommunikations-Effizienz Eine theoretische und empirische Analyse durch den Einsatz der Data Envelopment Analysis

2024-11-24T13:42:55Z

Author Schwarz, Jürgen. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-00279-4
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Impulse für die Markenpraxis und Markenforschung Tagungsband der internationalen Konferenz „DerMarkentag 2011“

2024-11-24T13:42:55Z

Author Baumgarth, Carsten. editor. Boltz, Dirk-Mario. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-00427-9
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Events im Zeitalter von Social Media Stand und Perspektiven der Eventforschung

2024-11-24T13:42:55Z

Author Zanger, Cornelia. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-00553-5
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Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

2024-11-24T13:42:55Z

Author Ahlert, Dieter. author. Schefer, Benjamin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334008.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-35570-7
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Transnational Marketing and Transnational Consumers

2024-11-24T13:42:55Z

Author Sirkeci, Ibrahim. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-36775-5
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The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

2024-11-24T13:42:55Z

Author Shin, Kwang-Yong. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-38091-4
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Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee

2024-11-24T13:42:55Z

Author Langen, Nina. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-00759-1
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Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

2024-11-24T13:42:55Z

Author Ziniel, Wolfgang. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3633-2
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Food Consumer Science Theories, Methods and Application to the Western Balkans

2024-11-24T13:42:55Z

Author Barjolle, Dominique. editor. Gorton, Matthew. editor. Milošević Đorđević, Jasna. editor. Stojanović, Žaklina. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-94-007-5946-6
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Narrative Brand Planning Wie Marken zu echten Helden werden

2024-11-24T13:42:55Z

Author Dietrich, Frank Otto. author. Schmidt-Bleeker, Ralf. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337068.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-32920-3
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Qualitätsmanagement für Dienstleistungen Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen - Konzepte - Methoden

2024-11-24T13:42:55Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-33992-9
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Umsetzungsmanagement von Preisstrategien Wie Sie Ihre Preise erfolgreich und nachhaltig zum Laufen bringen

2024-11-24T13:42:55Z

Author Huckemann, Matthias. author. Krug, Thorsten. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-37126-4
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Qualitätsmanagement für Nonprofit-Organisationen Grundlagen – Planung – Umsetzung – Kontrolle

2024-11-24T13:42:55Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337492.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00354-8
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Produktmanagement Grundlagen - Methoden - Beispiele

2024-11-24T13:42:55Z

Author Herrmann, Andreas. author. Huber, Frank. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337408.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00004-2
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Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch

2024-11-24T13:42:55Z

Author Backhaus, Klaus. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-00018-9
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Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele

2024-11-24T13:42:55Z

Author Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-00035-6
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Wirkungen von Markenkrisen Eine Analyse aus verhaltenswissenschaftlicher Perspektive

2024-11-24T13:42:55Z

Author Weyler, Stephan. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-00061-5
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Dienstleistungstarife und Nutzungsentscheidungen Empirische Untersuchung zu Tarifen als Mittel zur Selbstkontrolle

2024-11-24T13:42:55Z

Author Robbert, Thomas. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-00072-1
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Innovationsmanagement in Franchisesystemen Der Erfolgsfaktor Partizipationsqualität

2024-11-24T13:42:55Z

Author Ommen, Nils O. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337687.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01078-2
Format: Electronic Resources
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Pfadabhängigkeit in Geschäftsbeziehungen

2024-11-24T13:42:55Z

Author Mallach, Raphael J. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337706.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01132-1
Format: Electronic Resources
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Brand Cre-Activity Wie erfolgreiche Marken träge Gehirne gegen den Strich bürsten

2024-11-24T13:42:55Z

Author Thinius, Jochen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337725.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01202-1
Format: Electronic Resources
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Dienstleistungsmanagement und Social Media Potenziale, Strategien und Instrumente Forum Dienstleistungsmanagement

2024-11-24T13:42:55Z

Author Bruhn, Manfred. editor. Hadwich, Karsten. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337738.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01248-9
Format: Electronic Resources
Availability Online Library~1

Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book

2024-11-24T13:42:55Z

Author Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337740.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01260-1
Format: Electronic Resources
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Digitalisierung des Handels mit ePace Innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile.

2024-11-24T13:42:55Z

Author dgroup. editor. Heinemann, Gerrit. editor. Haug, Kathrin. editor. Gehrckens, Mathias. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337752.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01300-4
Format: Electronic Resources
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Bestimmung des Repositionierungsspielraums von Marken Markenführung mit Hilfe neuroökonomischer Forschungserkenntnisse

2024-11-24T13:42:55Z

Author Boch, Sonja. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337753.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01305-9
Format: Electronic Resources
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Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen

2024-11-24T13:42:55Z

Author Schieblon, Claudia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337756.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01322-6
Format: Electronic Resources
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Events und Sport Stand und Perspektiven der Eventforschung

2024-11-24T13:42:55Z

Author Zanger, Cornelia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338222.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03681-2
Format: Electronic Resources
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Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden

2024-11-24T13:42:55Z

Author Köhn-Ladenburger, Christiane. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338415.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3577-9
Format: Electronic Resources
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Kategorisierungseffekte Eine verhaltenswissenschaftliche Analyse der Wirkung von Sortimentskategorisierungen auf den Auswahlprozess für komplexe Gebrauchsgüter

2024-11-24T13:42:55Z

Author Krengel, Martin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338243.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-04881-5
Format: Electronic Resources
Availability Online Library~1

NBD-Prognosemodelle im Kundenbeziehungsmanagement Einordnung, Implementierung und praktische Anwendungsempfehlung

2024-11-24T13:42:55Z

Author Zitzlsperger, David Franz Sales. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338433.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3754-4
Format: Electronic Resources
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Marktforschungsergebnisse zielgruppengerecht kommunizieren Ergebnisberichte - Präsentationen - Workshops

2024-11-24T13:42:55Z

Author Magerhans, Alexander. author. Merkel, Theresa. author. Cimbalista, Julia. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338434.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3756-8
Format: Electronic Resources
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Strategie und Technik des Automobilmarketing

2024-11-24T13:42:55Z

Author Esch, Franz-Rudolf. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338445.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3831-2
Format: Electronic Resources
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Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen

2024-11-24T13:42:55Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338449.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3863-3
Format: Electronic Resources
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Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele

2024-11-24T13:42:55Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338450.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3873-2
Format: Electronic Resources
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Industrielle Dienstleistungen Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern

2024-11-24T13:42:55Z

Author Seiter, Mischa. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338454.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3913-5
Format: Electronic Resources
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Unternehmerisches Preisänderungsverhalten Dimensionen, Determinanten und Konsequenzen

2024-11-24T13:42:55Z

Author Schmidt, Thomas R. W. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338464.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4013-1
Format: Electronic Resources
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Die Frauen und das Netz Angebote und Nutzung aus Genderperspektive

2024-11-24T13:42:55Z

Author Kampmann, Birgit. editor. Keller, Bernhard. editor. Knippelmeyer, Michael. editor. Wagner, Frank. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338475.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4129-9
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Wissens- und Technologietransfer durch Hochschulen aus einer marktorientierten Perspektive Ansatzpunkte zur Gestaltung erfolgreicher Transferprozesse an Universitäten und Fachhochschulen

2024-11-24T13:42:55Z

Author Kesting, Tobias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337576.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00719-5
Format: Electronic Resources
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So geht Verkaufen Mit 99 nls-Lektionen zum Eliteverkäufer

2024-11-24T13:42:55Z

Author Galal, Marc M. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337609.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00832-1
Format: Electronic Resources
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Alles, was Sie über das Verkaufen wissen müssen: Der Verkaufsprozess Mehr Kunden, mehr Know-how, mehr Abschlüsse

2024-11-24T13:42:55Z

Author Birgelen, Dominik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337611.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00837-6
Format: Electronic Resources
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No-Line-Handel Höchste Evolutionsstufe im Multi-Channeling

2024-11-24T13:42:55Z

Author Heinemann, Gerrit. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337614.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00851-2
Format: Electronic Resources
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Marktmacht 50plus Wie Sie Best Ager als Kunden gewinnen und begeistern

2024-11-24T13:42:55Z

Author Pompe, Hans-Georg. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337627.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00903-8
Format: Electronic Resources
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Qualität der Internen Markenführung Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens

2024-11-24T13:42:55Z

Author Batt, Verena. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337634.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00925-0
Format: Electronic Resources
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Marketing-Einführung Grundlagen - Überblick - Beispiele

2024-11-24T13:42:55Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337872.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01730-9
Format: Electronic Resources
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Führung von Vertriebsorganisationen Strategie - Koordination - Umsetzung

2024-11-24T13:42:55Z

Author Binckebanck, Lars. editor. Hölter, Ann-Kristin. editor. Tiffert, Alexander. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337891.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01830-6
Format: Electronic Resources
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Total Loyalty Marketing Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

2024-11-24T13:42:55Z

Author Schüller, Anne M. author. Fuchs, Gerhard. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337907.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01885-6
Format: Electronic Resources
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Markenpsychologie Wie Marken wirken - Was Marken stark macht

2024-11-24T13:42:55Z

Author Gutjahr, Gert. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337913.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01926-6
Format: Electronic Resources
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Erfolgreiches Produktmanagement Tool-Box für das professionelle Produktmanagement und Produktmarketing

2024-11-24T13:42:55Z

Author Aumayr, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337921.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01953-2
Format: Electronic Resources
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Dialogmarketing im Dialog Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts

2024-11-24T13:42:55Z

Author Gerdes, Jürgen. editor. Hesse, Jürgen. editor. Vögele, Siegfried. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337932.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02000-2
Format: Electronic Resources
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Dialogmarketing Perspektiven 2012/2013 Tagungsband 7. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing

2024-11-24T13:42:55Z

Author Dialogmarketing Verband e.V., Deutscher. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337937.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02039-2
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Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen Eine latente Wachstumskurvenanalyse

2024-11-24T13:42:55Z

Author Münkhoff, Eva. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337955.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02122-1
Format: Electronic Resources
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Marketing-Theorie Eine Einführung

2024-11-24T13:42:55Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337958.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02134-4
Format: Electronic Resources
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Mehr Verkauf durch Nichtverkauf Kunden kaufen fast von selbst, wenn man sie lässt

2024-11-24T13:42:55Z

Author Gebhardt-Seele, Stephan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338462.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4005-6
Format: Electronic Resources
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Das Konzept der preisorientierten Qualitätsbeurteilung Eine produkt- und kulturübergreifende kausalanalytische Betrachtung

2024-11-24T13:42:55Z

Author Hofmann, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338470.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4081-0
Format: Electronic Resources
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Markenkommunikation mit Sport Wirkungsmodell für die Markenführung aus Sicht der Service-Dominant Logic

2024-11-24T13:42:55Z

Author Drengner, Jan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338483.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4198-5
Format: Electronic Resources
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Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert

2024-11-24T13:42:55Z

Author Rutschmann, Marc. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338491.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4281-4
Format: Electronic Resources
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Jede Marke kann wachsen! Wie Sie Wachstumsbarrieren systematisch durchbrechen

2024-11-24T13:42:55Z

Author Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338493.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4285-2
Format: Electronic Resources
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Markenkraft im Mittelstand Was jeder Manager von Dr. Klitschko und dem Papst lernen kann

2024-11-24T13:42:55Z

Author Errichiello, Oliver. author. Zschiesche, Arnd. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338495.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4289-0
Format: Electronic Resources
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Rechtliche Grenzen des Brand Placement Eine wirtschafts- und rechtswissenschaftliche Analyse von Markenplatzierungen im nicht-werblichen Fernsehprogramm

2024-11-24T13:42:55Z

Author Reich, Bettina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338503.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4363-7
Format: Electronic Resources
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Markensoziologische Werbung Eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder

2024-11-24T13:42:55Z

Author Errichiello, Oliver Carlo. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338526.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4507-5
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Retail Business Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko

2024-11-24T13:42:55Z

Author Riekhof, Hans-Christian. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338536.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4555-6
Format: Electronic Resources
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Personalisierung im Internethandel Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche

2024-11-24T13:42:55Z

Author Stüber, Eva. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338538.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4559-4
Format: Electronic Resources
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Erfolgreich im Pharma-Marketing Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen

2024-11-24T13:42:55Z

Author Umbach, Günter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338542.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4571-6
Format: Electronic Resources
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Theorie und Praxis des Dienstleistungsmarketing Aktuelle Konzepte und Entwicklungen

2024-11-24T13:42:55Z

Author Schmitz, Gertrud. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338554.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6869-2
Format: Electronic Resources
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Lost Brands - vom Aufstieg und Niedergang starker Marken Warum "too big to fail" nicht einmal für Traditionsmarken gilt

2024-11-24T13:42:55Z

Author Brückner, Michael. author. Przyklenk, Andrea. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338556.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6984-2
Format: Electronic Resources
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International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

2024-11-24T13:42:55Z

Author Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331684.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4614-5125-9
Format: Electronic Resources
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Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs

2024-11-24T13:42:55Z

Author Wang, Jiazhuo G. author. Yang, Juan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335168.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-44913-0
Format: Electronic Resources
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Mediaplanung Methodische Grundlagen und praktische Anwendungen

2024-11-24T13:42:55Z

Author Unger, Fritz. author. Fuchs, Wolfgang. author. Michel, Burkard. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337024.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-30657-0
Format: Electronic Resources
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Weichen stellen im Vertrieb Interviews über Trends und Herausforderungen

2024-11-24T13:42:55Z

Author Böttcher, Gabi. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337557.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00629-7
Format: Electronic Resources
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Auftrags- und Projektmanagement Mastering Business Markets

2024-11-24T13:42:55Z

Author Kleinaltenkamp, Michael. editor. Plinke, Wulff. editor. Geiger, Ingmar. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337765.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01352-3
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Marken- und Kommunikationsmanagement im B-to-B-Geschäft Clever positionieren, erfolgreich kommunizieren

2024-11-24T13:42:55Z

Author Masciadri, Peter. author. Zupancic, Dirk. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337766.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01354-7
Format: Electronic Resources
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Orientierung in bekannten und unbekannten Ladenumwelten Theorie, Befunde und Implikationen

2024-11-24T13:42:55Z

Author Wang, Hsiau-Han. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337767.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01356-1
Format: Electronic Resources
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Informationssuche und Online Word-of-Mouth Eine empirische Analyse anhand von Diskussionsforen

2024-11-24T13:42:55Z

Author Reichelt, Jonas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337774.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01373-8
Format: Electronic Resources
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Kommunikationsverweigerung und -störung Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung

2024-11-24T13:42:55Z

Author Schloffer, Judith. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337799.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01479-7
Format: Electronic Resources
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Konkurrenzvorteile am Point-of-Sale Möglichkeiten der Erfassung, Bewertung und Folgenabschätzung

2024-11-24T13:42:55Z

Author Lotzkat, Lucie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337450.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00205-3
Format: Electronic Resources
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Die Relevanz der Markenarchitektur für das Employer Branding Eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen auf die Employer Brand Strength

2024-11-24T13:42:55Z

Author Roj, Manuel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337938.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02041-5
Format: Electronic Resources
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Corporate Social Responsibility und Konsumentenverhalten Theoretische Ansätze und empirische Befunde

2024-11-24T13:42:55Z

Author Waßmann, Jan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337940.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02047-7
Format: Electronic Resources
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Was viele Verkäufer nicht zu fragen wagen 100 Tipps für bessere Verkaufsresultate im Außendienst

2024-11-24T13:42:55Z

Author Schumacher, Oliver. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337846.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01638-8
Format: Electronic Resources
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Strategische Zusammenarbeit mit Zulieferern Empirische Befunde zur Governance im Kontext von Zielsetzung und Beziehung

2024-11-24T13:42:55Z

Author Clauß, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337972.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02190-0
Format: Electronic Resources
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Leistungsindividualisierung im B-to-B-Bereich Die Einzigartigkeit im Rahmen der Dienstleistungsgestaltung

2024-11-24T13:42:55Z

Author Minculescu, Ioana. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337975.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02198-6
Format: Electronic Resources
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Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling

2024-11-24T13:42:55Z

Author Hutter, Katharina. author. Hoffmann, Stefan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337990.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02268-6
Format: Electronic Resources
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Markenexzellenz im innovativen Mittelstand Grundsätze, Arbeitsmethoden, Beispiele – ein Leitfaden für Praktiker

2024-11-24T13:42:55Z

Author Casagranda, Michael. author. Dünser, Michael. author. Lippitsch, Georg. author. Mühlfellner, Rupert. author. Ruf, Markus. author.
Preferred Shelf Number ONLINE(338001.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02319-5
Format: Electronic Resources
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Wirkungsvolle Live-Kommunikation Liebe Deine Helden: Dramaturgie und Inszenierung erfolgreicher Events

2024-11-24T13:42:55Z

Author Gundlach, Axel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338043.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02549-6
Format: Electronic Resources
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Führung von Personaldienstleistungsunternehmen Eine strukturierte Einführung

2024-11-24T13:42:55Z

Author Hillebrecht, Steffen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338048.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02567-0
Format: Electronic Resources
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Mikrogeographische Marktsegmentierung mit Mixture-Modellen

2024-11-24T13:42:55Z

Author Rankl, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338064.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02654-7
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Finite Mixture Multinomiales Probitmodell Konzeption und Umsetzung

2024-11-24T13:42:55Z

Author Paetz, Friederike. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338067.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02662-2
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Gestaltung komplexer Markenarchitekturen Die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen

2024-11-24T13:42:55Z

Author Kanitz, Christopher. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338077.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02715-5
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Konsumentenwert Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals

2024-11-24T13:42:55Z

Author Jahn, Steffen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338079.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02736-0
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Global Website Webdesign im internationalen Umfeld

2024-11-24T13:42:55Z

Author Meidl, Oliver. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338093.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02867-1
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Stadtslogans zur Umsetzung der Markenidentität von Städten Eine theoretisch-konzeptionelle und empirische Untersuchung

2024-11-24T13:42:55Z

Author Radtke, Bernd. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338094.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02873-2
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Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.

2024-11-24T13:42:55Z

Author Hilbig, Heino. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338098.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02891-6
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Einstellungs- und Verhaltenswirkungen im Event-Sponsoring Wirkungsmodell, Befunde und Implikationen

2024-11-24T13:42:55Z

Author Siebert, Yvonne. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338105.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02938-8
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Corporate Social Responsibility im Handel Diskussion und empirische Evidenz des alternativen Betriebstyps Sozialmarkt

2024-11-24T13:42:55Z

Author Lienbacher, Eva. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338106.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02940-1
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Wettbewerbsfaktor Vertrieb bei Finanzdienstleistern Ein ganzheitliches Konzept zur Sales Excellence

2024-11-24T13:42:55Z

Author Glaser, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338131.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03049-0
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Kompakt-Lexikon Marketingpraxis 2.200 Begriffe nachschlagen, verstehen, anwenden.

2024-11-24T13:42:55Z

Author Springer Fachmedien Wiesbaden. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338161.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03185-5
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Auf den Punkt: Präsentationen pyramidal strukturieren Erfolgreicher kommunizieren mit klaren Botschaften und ergebnisorientierter Struktur

2024-11-24T13:42:55Z

Author Schoof, Axel. author. Binder, Karin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338170.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03229-6
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222 Keywords Marketing Grundwissen für Manager

2024-11-24T13:42:55Z

Author Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338184.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03385-9
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333 Keywords Marktforschung Grundwissen für Manager

2024-11-24T13:42:55Z

Author Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338205.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03541-9
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Einwilligungen im Permission Marketing Empirische Analysen von Determinanten aus der Sicht von Konsumenten

2024-11-24T13:42:55Z

Author Wissmann, Johannes. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338207.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03553-2
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Events - Erlebnismarketing für alle Sinne Mit neuronaler Markenkommunikation Lebensstile inszenieren

2024-11-24T13:42:55Z

Author Thinius, Jochen. author. Untiedt, Jan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338414.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3538-0
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Marktforschung Ein einführendes Lehr- und Übungsbuch

2024-11-24T13:42:55Z

Author Olbrich, Rainer. author. Battenfeld, Dirk. author. Buhr, Carl-Christian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-24345-5
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Digitale Medien im Unternehmen Perspektiven des betrieblichen Einsatzes von neuen Medien

2024-11-24T13:42:55Z

Author Lembke, Gerald. editor. Soyez, Nadine. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-29906-3
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Erfolgsfaktor Kundenzufriedenheit Handbuch für Strategie und Umsetzung

2024-11-24T13:42:55Z

Author Künzel, Hansjörg. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-32552-6
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Sicher auftreten im Technischen Vertrieb So überzeugen Sie Ihre Kunden

2024-11-24T13:42:55Z

Author Preußners, Dirk. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7070-1
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Praxiswissen Vertrieb Berufseinstieg, Tagesgeschäft und Erfolgsstrategien

2024-11-24T13:42:55Z

Author Maas, Martin. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7090-9
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Multisensuelle Unternehmenskommunikation Erfolgreicher Markenaufbau durch die Ansprache aller Sinne

2024-11-24T13:42:55Z

Author Haug, Andrea. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7092-3
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Erlebniskommunikation Erfolgsfaktoren für die Marketingpraxis

2024-11-24T13:42:55Z

Author Bauer, Hans H. editor. Heinrich, Daniel. editor. Samak, Michael. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-21133-1
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Logistikkostenrechnung Kosten-, Leistungs- und Erlösinformationen zur erfolgsorientierten Steuerung der Logistik

2024-11-24T13:42:55Z

Author Weber, Jürgen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-25173-3
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Counter Strategies im globalen Wettbewerb

2024-11-24T13:42:55Z

Author Plötner, Olaf. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-28138-9
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Dienstleistungsmanagement Grundlagen - Konzepte - Instrumente

2024-11-24T13:42:55Z

Author Haller, Sabine. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3548-9
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Wirkungsvolle Präsentationen von und in Projekten

2024-11-24T13:42:55Z

Author Engelfried, Justus. author. Zahn, Sebastian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-4258-6
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Handelsmarketing Strategien und Instrumente für den stationären Einzelhandel und für Online-Shops Mit Praxisbeispielen

2024-11-24T13:42:55Z

Author Schröder, Hendrik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7183-8
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Media für Manager Was Sie über Medien und Media-Agenturen wissen müssen

2024-11-24T13:42:55Z

Author Marx, Anne. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7192-0
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The 4A's of marketing creating value for customers, companies and society

2024-11-24T13:42:55Z

Author Sheth, Jagdish N. Sisodia, Rajendra.
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Electronic Access Click here to view
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Social Media Balanced Scorecard Erfolgreiche Social Media-Strategien in der Praxis

2024-11-24T13:42:55Z

Author Fiege, Roland. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8348-8146-5
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Der neue Mobile-Commerce Erfolgsfaktoren und Best Practices

2024-11-24T13:42:55Z

Author Heinemann, Gerrit. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3626-4
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Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR

2024-11-24T13:42:55Z

Author Lammenett, Erwin. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3636-3
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Handbuch Dienstleistungsmarketing Planung - Umsetzung - Kontrolle

2024-11-24T13:42:55Z

Author Bruhn, Manfred. author. Meffert, Heribert. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3661-5
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Social Branding Strategien - Praxisbeispiele - Perspektiven

2024-11-24T13:42:55Z

Author Schulten, Matthias. editor. Mertens, Artur. editor. Horx, Andreas. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3755-1
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Handbuch Handel Strategien – Perspektiven – Internationaler Wettbewerb

2024-11-24T13:42:55Z

Author Zentes, Joachim. editor. Swoboda, Bernhard. editor. Morschett, Dirk. editor. Schramm-Klein, Hanna. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3847-3
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Im Erstkontakt gewinnen Worum es in Sekunden geht

2024-11-24T13:42:55Z

Author Leck, Thomas. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3917-3
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Customer Experience Forum Dienstleistungsmanagement

2024-11-24T13:42:55Z

Author Bruhn, Manfred. editor. Hadwich, Karsten. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-4001-8
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Wenn Thomas Mann Ihr Kunde wäre Lektionen für Servicemanager

2024-11-24T13:42:55Z

Author Stauss, Bernd. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-4031-5
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Angewandtes Gesundheitsmarketing

2024-11-24T13:42:55Z

Author Hoffmann, Stefan. editor. Schwarz, Uta. editor. Mai, Robert. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4035-3
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Kişisel satış teknikleri

2024-11-24T13:42:55Z

Author Uslu, Aypar Topkara.
Preferred Shelf Number HF5438.25 U85 2012
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The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

2024-11-24T13:42:55Z

Author Safko, Lon.
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Pazarlama stratejileri : yönetsel bir yaklaşım

2024-11-24T13:42:55Z

Author Torlak, Ömer. Altunışık, Remzi.
Preferred Shelf Number HF5415 P393 2012
Format: Books
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Collaboration and Co-creation New Platforms for Marketing and Innovation

2024-11-24T13:42:55Z

Author Bhalla, Gaurav. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-1-4419-7082-4
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Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories

2024-11-24T13:42:55Z

Author Hult, G. Tomas M. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4614-3819-9
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From Grey to Silver Managing the Demographic Change Successfully

2024-11-24T13:42:55Z

Author Boppel, Michael. editor. Boehm, Stephan. editor. Kunisch, Sven. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-15594-9
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Erfolgreiche Geschäftsprozesse durch moderne Warenwirtschaftssysteme Produktübersicht marktführender Systeme und Auswahlprozess

2024-11-24T13:42:55Z

Author Schütte, Reinhard. author. Vering, Oliver. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-20523-1
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A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics

2024-11-24T13:42:55Z

Author Mooi, Erik. author. Sarstedt, Marko. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-12541-6
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Web 2.0 Neue Perspektiven für Marketing und Medien

2024-11-24T13:42:55Z

Author Walsh, Gianfranco. editor. Hass, Berthold H. editor. Kilian, Thomas. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-13787-7
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Public Relations Ein Wegweiser für die PR-Praxis

2024-11-24T13:42:55Z

Author Grupe, Stephanie. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-17827-6
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Eventrecht kompakt Ein Lehr- und Praxisbuch mit Beispielen aus dem Konzert- und Kulturbetrieb

2024-11-24T13:42:55Z

Author Risch-Kerst, Mandy. author. Kerst, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-19083-4
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Bonusprogramme Rabattsysteme für Kunden erfolgreich gestalten

2024-11-24T13:42:55Z

Author Lauer, Thomas. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-19118-3
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Change Communications Jahrbuch 2011

2024-11-24T13:42:55Z

Author Harringer, Christoph. editor. Maier, Hannes. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-20377-0
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Corporate Hospitality bei Sportevents Konzeption eines Wirkungsmodells

2024-11-24T13:42:55Z

Author Walzel, Stefan. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-6243-0
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CustomerCentric selling

2024-11-24T13:42:55Z

Author Bosworth, Michael T. Holland, John R. Visgatis, Frank.
Preferred Shelf Number ONLINE
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Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing

2024-11-24T13:42:55Z

Author Azevedo, Abaet�e de. Pomeranz, Ricardo.
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Manager's guide to marketing, advertising, and publicity

2024-11-24T13:42:55Z

Author Callen, Barry.
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Beat the Crisis: 33 Quick Solutions for Your Company

2024-11-24T13:42:55Z

Author Simon, Hermann. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-1-4419-0823-0
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Retailing in the 21st Century Current and Future Trends

2024-11-24T13:42:55Z

Author Krafft, Manfred. editor. Mantrala, Murali K. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-540-72003-4
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Ingredient Branding Making the Invisible Visible

2024-11-24T13:42:55Z

Author Kotler, Philip. author. Pfoertsch, Waldemar. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-04214-0
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Vertriebsinformationssysteme Standardisierung, Individualisierung, Hybridisierung und Internetisierung

2024-11-24T13:42:55Z

Author Becker, Jörg. editor. Knackstedt, Ralf. editor. Müller, Oliver. editor. Winkelmann, Axel. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-11859-3
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The Right Sensory Mix Targeting Consumer Product Development Scientifically

2024-11-24T13:42:55Z

Author Derval, Diana. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-12093-0
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Vermarktung hybrider Leistungsbündel Das ServPay-Konzept

2024-11-24T13:42:55Z

Author Weddeling, Matthias. author. Steiner, Michael. author. Müller, Oliver. author. Knackstedt, Ralf. author. Becker, Jörg. author.
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-12830-1
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Internet-Ökonomie

2024-11-24T13:42:55Z

Author Peters, Ralf. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-10652-1
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Außenhandel Grundlagen globaler und innergemeinschaftlicher Handelsbeziehungen

2024-11-24T13:42:55Z

Author Büter, Clemens. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-14629-9
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Storytelling Branding in Practice

2024-11-24T13:42:55Z

Author Fog, Klaus. author. Budtz, Christian. author. Munch, Philip. author. Blanchette, Stephen. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-540-88349-4
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The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point

2024-11-24T13:42:55Z

Author Mourdoukoutas, Panos. author. Siomkos, George J. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-02109-1
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Handbuch Versicherungsmarketing

2024-11-24T13:42:55Z

Author Zerres, Michael P. editor. Reich, Michael. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-10276-9
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Vertrauen gewinnen Empathie und Offenheit in der Führungs- und Verkaufskommunikation

2024-11-24T13:42:55Z

Author Holzheu, Harry. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-10289-9
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Innovation and International Corporate Growth

2024-11-24T13:42:55Z

Author Gerybadze, Alexander. editor. Hommel, Ulrich. editor. Reiners, Hans W. editor. Thomaschewski, Dieter. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-10823-5
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The portable MBA

2024-11-24T13:42:55Z

Author Eades, Kenneth M. Eades, Ken M. Laseter, Timothy M. Skurnik, Ian. Wiley InterScience (Online service)
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Electronic Access Wiley InterScience An electronic book accessible through the World Wide Web; click for information Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=514301 http://swb.eblib.com/patron/FullRecord.aspx?p=514301
Format: Electronic Resources
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Marketing IT products and services

2024-11-24T13:42:55Z

Author Keyes, Jessica, 1950-
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
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Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach

2024-11-24T13:42:55Z

Author Neves, Marcos Fava. Castro, Luciano Thomé e. Cônsoli, Matheus Alberto.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Pazarlama stratejileri : yönetsel bir yaklaşım

2024-11-24T13:42:55Z

Author Torlak, Ömer. Altunışık, Remzi.
Preferred Shelf Number HF5415 .P393 2009
Format: Books
Availability Beytepe Library~1

Eventrecht kompakt Ein Lehr- und Praxisbuch mit Beispielen aus dem Konzert- und Kulturbetrieb

2024-11-24T13:42:55Z

Author Risch-Kerst, Mandy. author. Kerst, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-72462-9
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Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling für SEO und SEM

2024-11-24T13:42:55Z

Author von Bischopinck, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-76514-1
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Conjointanalyse Methoden, Anwendungen, Praxisbeispiele

2024-11-24T13:42:55Z

Author Baier, Daniel. editor. Brusch, Michael. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-00754-5
Format: Electronic Resources
Availability Online Library~1

Building Routes to Customers Proven Strategies for Profitable Growth

2024-11-24T13:42:55Z

Author Leboyer, Antoine. author. Malraison, Jean-Claude. author. Raulerson, Peter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-79951-3
Format: Electronic Resources
Availability Online Library~1

Information Technology and Product Development

2024-11-24T13:42:55Z

Author Nambisan, Satish. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4419-1081-3
Format: Electronic Resources
Availability Online Library~1

Optimiert Weihnachten Eine Anleitung zur Besinnlichkeits-Maximierung

2024-11-24T13:42:55Z

Author Stauss, Bernd. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8747-1
Format: Electronic Resources
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Praxisorientiertes Innovations- und Produktmanagement Grundlagen und Fallstudien aus B-to-B-Märkten

2024-11-24T13:42:55Z

Author Gaubinger, Kurt. author. Werani, Thomas. author. Rabl, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8780-8
Format: Electronic Resources
Availability Online Library~1

Interaktive Wertschöpfung Open Innovation, Individualisierung und neue Formen der Arbeitsteilung

2024-11-24T13:42:55Z

Author Reichwald, Ralf. author. Piller, Frank. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9440-0
Format: Electronic Resources
Availability Online Library~1

Erfolgsfaktoren des Mobile Marketing

2024-11-24T13:42:55Z

Author Bauer, Hans H. editor. Bryant, Melchior D. editor. Dirks, Thorsten. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-85296-4
Format: Electronic Resources
Availability Online Library~1

Zwischenbetriebliches Stammdatenmanagement Lösungen für die Datensynchronisation zwischen Handel und Konsumgüterindustrie

2024-11-24T13:42:55Z

Author Schemm, Jan Werner. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-89030-0
Format: Electronic Resources
Availability Online Library~1

The Relationship Marketer Rethinking Strategic Relationship Marketing

2024-11-24T13:42:55Z

Author Hougaard, Søren. author. Bjerre, Mogens. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-03243-1
Format: Electronic Resources
Availability Online Library~1

Kundenbindung durch Bonusprogramme Erfolgreiche Konzeption und Umsetzung

2024-11-24T13:42:55Z

Author Gerald, Musiol. author. Christiane, Kühling. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-87571-0
Format: Electronic Resources
Availability Online Library~1

12 Pazarlama ustasından pazarlama dersleri

2024-11-24T13:42:55Z

Author Mazur, Laura. Miles, Louella. Kökkaya Chalar, Zeynep.
Preferred Shelf Number HF5415 .M39 2008
Format: Books
Availability Beytepe Library~1