Search Results for Management science. - Narrowed by: Mass media.
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dManagement$002bscience.$0026qf$003dSUBJECT$002509Subject$002509Mass$002bmedia.$002509Mass$002bmedia.$0026ps$003d300?
2024-10-26T16:42:00Z
Music Business and the Experience Economy The Australasian Case
ent://SD_ILS/0/SD_ILS:333164
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Author Tschmuck, Peter. editor. Pearce, Philip L. editor. Campbell, Steven. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333164.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-27898-3">http://dx.doi.org/10.1007/978-3-642-27898-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
ent://SD_ILS/0/SD_ILS:333211
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Author Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333211.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-28897-5">http://dx.doi.org/10.1007/978-3-642-28897-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Media and Convergence Management
ent://SD_ILS/0/SD_ILS:334138
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Author Diehl, Sandra. editor. Karmasin, Matthias. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334138.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-36163-0">http://dx.doi.org/10.1007/978-3-642-36163-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Mediaplanung Methodische Grundlagen und praktische Anwendungen
ent://SD_ILS/0/SD_ILS:337024
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Author Unger, Fritz. author. Fuchs, Wolfgang. author. Michel, Burkard. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337024.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-30657-0">http://dx.doi.org/10.1007/978-3-642-30657-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
CSR und Kommunikation Unternehmerische Verantwortung überzeugend vermitteln
ent://SD_ILS/0/SD_ILS:337373
2024-10-26T16:42:00Z
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Author Heinrich, Peter. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337373.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-40110-7">http://dx.doi.org/10.1007/978-3-642-40110-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Einführung in die Medienwirtschaftslehre
ent://SD_ILS/0/SD_ILS:337413
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Author Zydorek, Christoph. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337413.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00016-5">http://dx.doi.org/10.1007/978-3-658-00016-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele
ent://SD_ILS/0/SD_ILS:337420
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Author Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337420.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00035-6">http://dx.doi.org/10.1007/978-3-658-00035-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Markenpsychologie Wie Marken wirken - Was Marken stark macht
ent://SD_ILS/0/SD_ILS:337913
2024-10-26T16:42:00Z
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Author Gutjahr, Gert. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337913.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01926-6">http://dx.doi.org/10.1007/978-3-658-01926-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
ent://SD_ILS/0/SD_ILS:338098
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Author Hilbig, Heino. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338098.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02891-6">http://dx.doi.org/10.1007/978-3-658-02891-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues
ent://SD_ILS/0/SD_ILS:332484
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Author Longley, Neil. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(332484.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4614-9485-0">http://dx.doi.org/10.1007/978-1-4614-9485-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
ent://SD_ILS/0/SD_ILS:337663
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Author Lis, Bettina. author. Korchmar, Simon. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337663.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01008-9">http://dx.doi.org/10.1007/978-3-658-01008-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Berufsziel Social Media Wie Karrieren im Web 2.0 funktionieren
ent://SD_ILS/0/SD_ILS:337737
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Author Lumma, Nico. author. Rippler, Stefan. author. Woischwill, Branko. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337737.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01246-5">http://dx.doi.org/10.1007/978-3-658-01246-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
ent://SD_ILS/0/SD_ILS:337740
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Author Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337740.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01260-1">http://dx.doi.org/10.1007/978-3-658-01260-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Management von Medienunternehmen Digitale Innovationen - crossmediale Strategien
ent://SD_ILS/0/SD_ILS:338486
2024-10-26T16:42:00Z
2024-10-26T16:42:00Z
Author Schneider, Martin. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338486.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4256-2">http://dx.doi.org/10.1007/978-3-8349-4256-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Social Media Audit Measure for Impact
ent://SD_ILS/0/SD_ILS:331356
2024-10-26T16:42:00Z
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Author Gattiker, Urs E. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(331356.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4614-3603-4">http://dx.doi.org/10.1007/978-1-4614-3603-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
ent://SD_ILS/0/SD_ILS:331684
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2024-10-26T16:42:00Z
Author Samli, A. Coskun. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(331684.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4614-5125-9">http://dx.doi.org/10.1007/978-1-4614-5125-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
ent://SD_ILS/0/SD_ILS:333683
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Author Portmann, Edy. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333683.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-33233-3">http://dx.doi.org/10.1007/978-3-642-33233-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
State Aid for Newspapers Theories, Cases, Actions
ent://SD_ILS/0/SD_ILS:334031
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Author Murschetz, Paul. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334031.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-35691-9">http://dx.doi.org/10.1007/978-3-642-35691-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
ent://SD_ILS/0/SD_ILS:334294
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Author Solberg Søilen, Klaus. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334294.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-36793-9">http://dx.doi.org/10.1007/978-3-642-36793-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>