Search Results for Management. - Narrowed by: Mass media. SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dManagement.$0026qf$003dSUBJECT$002509Subject$002509Mass$002bmedia.$002509Mass$002bmedia.$0026pe$003dd$00253A$0026ps$003d300$0026isd$003dtrue?dt=list 2024-12-28T19:47:08Z Media and Convergence Management ent://SD_ILS/0/SD_ILS:334138 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Diehl, Sandra. editor.&#160;Karmasin, Matthias. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(334138.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-36163-0">http://dx.doi.org/10.1007/978-3-642-36163-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Management der Marketing-Kommunikation ent://SD_ILS/0/SD_ILS:185760 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Fuchs, Wolfgang. author.&#160;Unger, Fritz. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-540-69274-4">http://dx.doi.org/10.1007/978-3-540-69274-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management ent://SD_ILS/0/SD_ILS:333683 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Portmann, Edy. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(333683.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-33233-3">http://dx.doi.org/10.1007/978-3-642-33233-3</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Management von Medienunternehmen Digitale Innovationen - crossmediale Strategien ent://SD_ILS/0/SD_ILS:338486 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Schneider, Martin. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(338486.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-4256-2">http://dx.doi.org/10.1007/978-3-8349-4256-2</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets ent://SD_ILS/0/SD_ILS:333211 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Friedrichsen, Mike. editor.&#160;M&uuml;hl-Benninghaus, Wolfgang. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(333211.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-28897-5">http://dx.doi.org/10.1007/978-3-642-28897-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Management kreativit&auml;tsintensiver Prozesse Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie ent://SD_ILS/0/SD_ILS:194780 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Becker, J&ouml;rg. editor.&#160;Schwaderlapp, Werner. editor.&#160;Seidel, Stefan. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-21678-7">http://dx.doi.org/10.1007/978-3-642-21678-7</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Semantic Technologies in Content Management Systems Trends, Applications and Evaluations ent://SD_ILS/0/SD_ILS:195804 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Maass, Wolfgang. editor.&#160;Kowatsch, Tobias. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-24960-0">http://dx.doi.org/10.1007/978-3-642-24960-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Live Communication Management Ein strategischer Leitfaden zur Konzeption, Umsetzung und Erfolgskontrolle ent://SD_ILS/0/SD_ILS:201600 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Kirchgeorg, Manfred. author.&#160;Springer, Christiane. author.&#160;Br&uuml;he, Christian. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-8505-7">http://dx.doi.org/10.1007/978-3-8349-8505-7</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Professionelles E-Mail-Management Von der individuellen Nutzung zur unternehmensweiten Anwendung ent://SD_ILS/0/SD_ILS:201358 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Becker, Lars. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-8238-4">http://dx.doi.org/10.1007/978-3-8349-8238-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry ent://SD_ILS/0/SD_ILS:186501 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;M&uuml;ller-Bungart, Michael. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-540-72316-5">http://dx.doi.org/10.1007/978-3-540-72316-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design ent://SD_ILS/0/SD_ILS:334294 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Solberg S&oslash;ilen, Klaus. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(334294.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-36793-9">http://dx.doi.org/10.1007/978-3-642-36793-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues ent://SD_ILS/0/SD_ILS:332484 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Longley, Neil. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(332484.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-1-4614-9485-0">http://dx.doi.org/10.1007/978-1-4614-9485-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> CSR und Kommunikation Unternehmerische Verantwortung &uuml;berzeugend vermitteln ent://SD_ILS/0/SD_ILS:337373 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Heinrich, Peter. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(337373.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-40110-7">http://dx.doi.org/10.1007/978-3-642-40110-7</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Virtualization of Universities Digital Media and the Organization of Higher Education Institutions ent://SD_ILS/0/SD_ILS:174084 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Pfeffer, Thomas. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-1-4614-2065-1">http://dx.doi.org/10.1007/978-1-4614-2065-1</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Mediaplanung Methodische Grundlagen und praktische Anwendungen ent://SD_ILS/0/SD_ILS:337024 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Unger, Fritz. author.&#160;Fuchs, Wolfgang. author.&#160;Michel, Burkard. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(337024.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-30657-0">http://dx.doi.org/10.1007/978-3-642-30657-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Social Media Audit Measure for Impact ent://SD_ILS/0/SD_ILS:331356 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Gattiker, Urs E. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(331356.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-1-4614-3603-4">http://dx.doi.org/10.1007/978-1-4614-3603-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development ent://SD_ILS/0/SD_ILS:331684 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Samli, A. Coskun. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(331684.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-1-4614-5125-9">http://dx.doi.org/10.1007/978-1-4614-5125-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> State Aid for Newspapers Theories, Cases, Actions ent://SD_ILS/0/SD_ILS:334031 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Murschetz, Paul. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(334031.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-35691-9">http://dx.doi.org/10.1007/978-3-642-35691-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Music Business and the Experience Economy The Australasian Case ent://SD_ILS/0/SD_ILS:333164 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Tschmuck, Peter. editor.&#160;Pearce, Philip L. editor.&#160;Campbell, Steven. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(333164.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-27898-3">http://dx.doi.org/10.1007/978-3-642-27898-3</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Einf&uuml;hrung in die Medienwirtschaftslehre ent://SD_ILS/0/SD_ILS:337413 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Zydorek, Christoph. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(337413.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-658-00016-5">http://dx.doi.org/10.1007/978-3-658-00016-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Erfolgreiches Social Media Marketing Konzepte, Ma&szlig;nahmen und Praxisbeispiele ent://SD_ILS/0/SD_ILS:337420 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Ceyp, Michael. author.&#160;Scupin, Juhn-Petter. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(337420.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-658-00035-6">http://dx.doi.org/10.1007/978-3-658-00035-6</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubw&uuml;rdigkeit des Electronic Word-of-Mouth (EWOM) ent://SD_ILS/0/SD_ILS:337663 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Lis, Bettina. author.&#160;Korchmar, Simon. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(337663.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-658-01008-9">http://dx.doi.org/10.1007/978-3-658-01008-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Berufsziel Social Media Wie Karrieren im Web 2.0 funktionieren ent://SD_ILS/0/SD_ILS:337737 2024-12-28T19:47:08Z 2024-12-28T19:47:08Z Author&#160;Lumma, Nico. author.&#160;Rippler, Stefan. author.&#160;Woischwill, Branko. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(337737.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-658-01246-5">http://dx.doi.org/10.1007/978-3-658-01246-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Digitaler Darwinismus Der stille Angriff auf Ihr Gesch&auml;ftsmodell und Ihre Marke. 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