Search Results for Marketing - Narrowed by: Beytepe Library SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$0026qf$003dLIBRARY$002509Library$0025091$00253ABEYTEPE$002509Beytepe$002bLibrary$0026ps$003d300$0026isd$003dtrue? 2024-11-06T17:40:04Z Marketing ent://SD_ILS/0/SD_ILS:357221 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Baines, Paul, 1973-&#160;Fill, Chris.<br/>Preferred Shelf Number&#160;HF5415 B26 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing ent://SD_ILS/0/SD_ILS:270189 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kerin, Roger A.&#160;Hartley, Steven William.&#160;Rudelius, William.<br/>Preferred Shelf Number&#160;HF5415 M2947 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing ent://SD_ILS/0/SD_ILS:10767 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Bennett, Peter D.&#160;Lamm, R. P., ort. yaz.&#160;fry, R. A., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 B4293 1988<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing ent://SD_ILS/0/SD_ILS:10766 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Beckman, Theodore N., 1894-&#160;Davidson, William R., ort. yaz.&#160;Talarzyk, W. Wayne., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 B423 1973<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing ent://SD_ILS/0/SD_ILS:10765 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Beckman, Theodore N., 1894-&#160;Davidson, William R., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 B423 1962<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Political marketing ent://SD_ILS/0/SD_ILS:358160 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Baines, Paul, 1973-<br/>Preferred Shelf Number&#160;JF2112.A4 P65 2011 V.3<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~6<br/> Industrial marketing. ent://SD_ILS/0/SD_ILS:226920 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Preferred Shelf Number&#160;ALFABET&#304;K V.61 1976<br/>Format:&#160;Continuing Resources&#160;Other<br/>Availability&#160;Beytepe Library~6<br/> Marketing communications ent://SD_ILS/0/SD_ILS:354622 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Egan, John.<br/>Preferred Shelf Number&#160;HF5415.123 E4 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing research ent://SD_ILS/0/SD_ILS:270244 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;McDaniel, Carl.&#160;Gates, Roger.<br/>Preferred Shelf Number&#160;HF5415.2 M382 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Marketing management ent://SD_ILS/0/SD_ILS:269244 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kotler, Philip.&#160;Keller, Kevin Lane, 1956-<br/>Preferred Shelf Number&#160;HF5415.13 K6 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> International marketing ent://SD_ILS/0/SD_ILS:386192 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Srinivasan, R.<br/>Preferred Shelf Number&#160;HF1416 S232 2008<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing essentials ent://SD_ILS/0/SD_ILS:110852 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;McDaniel, Carl&#160;Lamb, Charles W.&#160;Hair, Joseph F.<br/>Preferred Shelf Number&#160;HF5415.2 M325 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing management ent://SD_ILS/0/SD_ILS:94862 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kotler, Philip.<br/>Preferred Shelf Number&#160;HF 5415.13 K64 2003<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Retail marketing ent://SD_ILS/0/SD_ILS:75953 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Sullivan, Malcolm.&#160;Adcock, Dennis, ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 S89 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing research ent://SD_ILS/0/SD_ILS:97772 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Chisnall, Peter.<br/>Preferred Shelf Number&#160;HF 5415.2 C45 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> International marketing ent://SD_ILS/0/SD_ILS:77036 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Terpstra, Vern.&#160;Sarathy, Ravi, ort. yaz.<br/>Preferred Shelf Number&#160;HF 1416 T48 2000<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing warfare ent://SD_ILS/0/SD_ILS:10790 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Ries, Al.&#160;Trout, J., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 R544 1986<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> International marketing ent://SD_ILS/0/SD_ILS:10565 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Terpstra, Vern.<br/>Preferred Shelf Number&#160;HF 1009.5 T417 1972<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> International marketing ent://SD_ILS/0/SD_ILS:10563 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Fayerweather, John.<br/>Preferred Shelf Number&#160;HF 1009.5 F35 1970<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing channels ent://SD_ILS/0/SD_ILS:267423 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Coughlan, Anne T.<br/>Preferred Shelf Number&#160;HF5415.129 S74 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sport marketing ent://SD_ILS/0/SD_ILS:355226 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Mullin, Bernard James.&#160;Hardy, Stephen, 1948-&#160;Sutton, William Anthony, 1951-<br/>Preferred Shelf Number&#160;GV716 M85 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> International marketing ent://SD_ILS/0/SD_ILS:365156 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Joshi, Rakesh Mohan.<br/>Preferred Shelf Number&#160;HF1416 J66 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Global marketing ent://SD_ILS/0/SD_ILS:313549 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Keegan, Warren J.&#160;Green, Mark C.<br/>Preferred Shelf Number&#160;HF1416 K44 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:313433 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Mooradian, Todd A.&#160;Matzler, Kurt.&#160;Ring, Lawrence J.<br/>Preferred Shelf Number&#160;HF5415.13 M66 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing management ent://SD_ILS/0/SD_ILS:109994 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Winer, Russell S.<br/>Preferred Shelf Number&#160;HF5415.13 W547 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> International marketing ent://SD_ILS/0/SD_ILS:110938 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Czinkota, Michael R.&#160;Ronkainen, Ilkka A.<br/>Preferred Shelf Number&#160;HF1009.5 .C956 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sport marketing ent://SD_ILS/0/SD_ILS:113703 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Mullin, Bernard James.&#160;Hardy, Stephen, 1948-&#160;Sutton, William Anthony, 1951-<br/>Preferred Shelf Number&#160;GV716 .M85 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Information marketing ent://SD_ILS/0/SD_ILS:119531 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Rowley, J. E.<br/>Preferred Shelf Number&#160;HD9999.I492 R69 2006<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Internet marketing ent://SD_ILS/0/SD_ILS:82797 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Samuels, H. Raymond, ed.<br/>Preferred Shelf Number&#160;HF 5415.1265 I8 2003<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing management ent://SD_ILS/0/SD_ILS:62034 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Dickson, Peter R.<br/>Preferred Shelf Number&#160;HF 5415.13 D48 1997<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sport marketing ent://SD_ILS/0/SD_ILS:123616 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Mullin, Bernard James.&#160;Hardy, Stephen.&#160;Sutton, William Anthony.<br/>Preferred Shelf Number&#160;GV716 .M85 1993<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> International marketing ent://SD_ILS/0/SD_ILS:10562 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Cateora, Philip R.<br/>Preferred Shelf Number&#160;HF 1009.5 C35 1987<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Basic marketing ent://SD_ILS/0/SD_ILS:10784 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;MacCarthy, Edmund Jerome.&#160;Shapiro, S. J., ort. yaz.&#160;Perreault, W. D., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 M127 1986<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Analytical marketing ent://SD_ILS/0/SD_ILS:10819 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Simon, Leonard S.&#160;Freimer, Marshall, ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415.13 S65 1970<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Marketing handbook ent://SD_ILS/0/SD_ILS:17315 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Preferred Shelf Number&#160;HF5415 M2988 1989<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Journal of marketing. ent://SD_ILS/0/SD_ILS:227117 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Amer. Marketing Ass.<br/>Preferred Shelf Number&#160;ALFABET&#304;K V.24 1959<br/>Electronic Access&#160;<a href=" ">Business Source Complete</a><br/>Format:&#160;Continuing Resources&#160;Other<br/>Availability&#160;Beytepe Library~36<br/> Marketing : Best practices ent://SD_ILS/0/SD_ILS:76446 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Czinkota, Michael R.<br/>Preferred Shelf Number&#160;HF 5415 M2974 2000<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing the arts ent://SD_ILS/0/SD_ILS:79326 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Mokwa, Michael P., ed.&#160;Dawson, William M., ed.&#160;Prieve, E. Arthur, ed.<br/>Preferred Shelf Number&#160;NX 760 M37 1980<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing alet &ccedil;antas&#305; ent://SD_ILS/0/SD_ILS:511740 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;K&uuml;lek&ccedil;i Da&#287;deviren, Tu&#287;ba.<br/>Preferred Shelf Number&#160;HF5415 K54 2021<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:378889 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kotler, Philip.&#160;Armstrong, Gary (Gary M.)<br/>Preferred Shelf Number&#160;HF5415 K68 2016<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:269161 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kotler, Philip.&#160;Armstrong, Gary (Gary M.)<br/>Preferred Shelf Number&#160;HF5415 K636 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~3<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:102267 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kotler, Philip.&#160;Armstrongs, Gary.<br/>Preferred Shelf Number&#160;HF5415 K636 2008<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:109371 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kotler, Philip.&#160;Armstrong, Gary, ort. yaz.<br/>Preferred Shelf Number&#160;HF5415 .K636 2008<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Fundamentals of marketing ent://SD_ILS/0/SD_ILS:110544 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Stone, Marilyn A.&#160;Desmond, John.<br/>Preferred Shelf Number&#160;HF5415 .S872 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Basic marketing research ent://SD_ILS/0/SD_ILS:110561 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Churchill, Gilbert A.&#160;Brown, Tom J.<br/>Preferred Shelf Number&#160;HF 5415.2 C49 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:109350 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kotler, Philip.&#160;Armstrong, Gary, ort. yaz.<br/>Preferred Shelf Number&#160;HF5415 .K636 2006<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Successful tourism marketing ent://SD_ILS/0/SD_ILS:80191 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Briggs, Susan.<br/>Preferred Shelf Number&#160;G 155.G7 B75 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Basic marketing research ent://SD_ILS/0/SD_ILS:78269 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Churchill, Gilbert A.<br/>Preferred Shelf Number&#160;HF 5415.2 C49 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Contemporary marketing research ent://SD_ILS/0/SD_ILS:385369 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;McDaniel, Carl D.&#160;Gates, Roger.<br/>Preferred Shelf Number&#160;HF5415.2 M382 1991<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The new marketing ent://SD_ILS/0/SD_ILS:11300 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Brookes, Richard, 1945-<br/>Preferred Shelf Number&#160;HF 5415.1 B785 1988<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing : an introduction ent://SD_ILS/0/SD_ILS:274695 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Armstrong, Gary (Gary M.)&#160;Kotler, Philip.<br/>Preferred Shelf Number&#160;HF5415 A76 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing : an introduction ent://SD_ILS/0/SD_ILS:312429 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Armstrong, Gary (Gary M.)&#160;Kotler, Philip.<br/>Preferred Shelf Number&#160;HF5415 A76 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Handbook of marketing ent://SD_ILS/0/SD_ILS:81682 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Weitz, Barton A., ed.&#160;Wensley, Robin, 1944- ed.<br/>Preferred Shelf Number&#160;HF 5415 H186 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Contemporary marketing : 1999 ent://SD_ILS/0/SD_ILS:61893 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Boone, Louis E.&#160;Kurtz, David L., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 B53 1999<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:11296 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kotler, Philip.&#160;Armstrong, Gary, ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 K636 1991<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Fundamentals of marketing ent://SD_ILS/0/SD_ILS:10796 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Stanton, William J.<br/>Preferred Shelf Number&#160;HF 5415 S745 1984<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Fundamentals of marketing ent://SD_ILS/0/SD_ILS:10795 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Stanton, William J.<br/>Preferred Shelf Number&#160;HF 5415 S745 1981<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> End&uuml;stri ve marketing ent://SD_ILS/0/SD_ILS:10775 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;G&uuml;venal,Nihat.<br/>Preferred Shelf Number&#160;HF 5415 G99 1971<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Fundamentals of marketing ent://SD_ILS/0/SD_ILS:10794 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Stanton, William J.<br/>Preferred Shelf Number&#160;HF 5415 S745 1964<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:10800 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Tousley, Rayburn Dean, 1911-&#160;Clark, Eugene, ort. yaz.&#160;Clark, Fred E., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 T65 1962<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Japan marketing handbook. ent://SD_ILS/0/SD_ILS:10723 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Preferred Shelf Number&#160;HF 3826.5 J39 1988<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Journal of marketing research. ent://SD_ILS/0/SD_ILS:227118 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Amer. Marketing Ass.<br/>Preferred Shelf Number&#160;ALFABET&#304;K V.13 1976<br/>Electronic Access&#160;<a href=" ">Business Source Complete</a><br/>Format:&#160;Continuing Resources&#160;Other<br/>Availability&#160;Beytepe Library~21<br/> Cambridge Marketing Handbook : Distribution ent://SD_ILS/0/SD_ILS:365545 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Meyer, Karl.<br/>Preferred Shelf Number&#160;HF5415.7 M59 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Differential games in marketing ent://SD_ILS/0/SD_ILS:112356 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Jorgensen, Steffen, 1942-&#160;Zaccour, Georges.<br/>Preferred Shelf Number&#160;HF5415 .J67 2004<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing research : Methodological foundations ent://SD_ILS/0/SD_ILS:80270 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Churchill, Gilbert A.&#160;Iacobucci, Dawn, ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415.2 C5 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> A dictionary of marketing ent://SD_ILS/0/SD_ILS:269740 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Doyle, Charles.<br/>Preferred Shelf Number&#160;HF5412 D69 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Strategic integrated marketing communications ent://SD_ILS/0/SD_ILS:365014 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Percy, Larry.<br/>Preferred Shelf Number&#160;HF5415.123 P475 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Cambridge marketing handbook : stakeholder ent://SD_ILS/0/SD_ILS:365542 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Nicklin, Terry.<br/>Preferred Shelf Number&#160;HF5415 N53 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Cambridge marketing handbook : products ent://SD_ILS/0/SD_ILS:365543 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Wilson, Tony.<br/>Preferred Shelf Number&#160;HF5415 W55766 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Cambridge Marketing Handbook : Law ent://SD_ILS/0/SD_ILS:365546 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kapur, Kiran.<br/>Preferred Shelf Number&#160;HF5415 K37 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Cambridge Marketing Handbook : Communications ent://SD_ILS/0/SD_ILS:365547 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Bax, Steve.<br/>Preferred Shelf Number&#160;HF5415 B39 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Cambridge marketing handbook : Digital ent://SD_ILS/0/SD_ILS:365544 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Bax, Steve.&#160;Meyer, Karl, author.&#160;Wilkins, Neil, author.<br/>Preferred Shelf Number&#160;HF5415.1265 B388 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Library marketing that works ent://SD_ILS/0/SD_ILS:98498 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Walters, Suzanne.<br/>Preferred Shelf Number&#160;Z 716.3 W24 2004<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Managing and marketing technology ent://SD_ILS/0/SD_ILS:75997 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Ford, David.&#160;Saren, Mike, ort. yaz.<br/>Preferred Shelf Number&#160;HD 45 F667 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Direct and interactive marketing ent://SD_ILS/0/SD_ILS:77742 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Sargeant, Adrian.&#160;West, Douglas C., ed.<br/>Preferred Shelf Number&#160;HF 5415.126 S235 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The dictionary of marketing ent://SD_ILS/0/SD_ILS:17316 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Ostrow, Rona.<br/>Preferred Shelf Number&#160;HF5415 O76 1988<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing of engineering services ent://SD_ILS/0/SD_ILS:47629 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Scanlon, Brian.<br/>Preferred Shelf Number&#160;TA 190 B32 1988<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing in developing countries ent://SD_ILS/0/SD_ILS:10809 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kinsey, Joanna.<br/>Preferred Shelf Number&#160;HF 5415.12.D44 K625 1988<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Computer innovations in marketing ent://SD_ILS/0/SD_ILS:10780 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Konrad, Evelyn.<br/>Preferred Shelf Number&#160;HF 5415 K596 1970<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Museum management and marketing ent://SD_ILS/0/SD_ILS:135030 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Sandell, Richard, 1967-&#160;Janes, Robert R.<br/>Preferred Shelf Number&#160;AM121 .M877 2010<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The sports marketing guide ent://SD_ILS/0/SD_ILS:90953 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Wascovich, Terence R.<br/>Preferred Shelf Number&#160;GV 716 W37 2001 V.2<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Future-driven library marketing ent://SD_ILS/0/SD_ILS:71196 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Weingand, Darlene E.<br/>Preferred Shelf Number&#160;Z 678 W44 1998<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The Direct marketing handbook ent://SD_ILS/0/SD_ILS:385341 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Nash, Edward L.<br/>Preferred Shelf Number&#160;HF5438.25 D555 1992<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Analysis for marketing planning ent://SD_ILS/0/SD_ILS:385342 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Lehmann, Donald R.&#160;Winer, Russell S.<br/>Preferred Shelf Number&#160;HF5415.13 L395 1991<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Concepts of marketing management ent://SD_ILS/0/SD_ILS:10818 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Seibert, Joseph C.<br/>Preferred Shelf Number&#160;HF 5415.13 S43 1973<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Fundamentals of modern marketing ent://SD_ILS/0/SD_ILS:10771 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Cundiff, Edward W.&#160;Still, Richard R., ort. yaz.&#160;Govoni, Norman A. P., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 C793 1973<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing : concepts and strateg ent://SD_ILS/0/SD_ILS:10812 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Bell, Martin L.<br/>Preferred Shelf Number&#160;HF 5415.13 B4286 1972<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing : theory and application ent://SD_ILS/0/SD_ILS:10805 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Wentz, Walter B.&#160;Eyrich, Gerald I., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 W395 1970<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing theory and metatheory ent://SD_ILS/0/SD_ILS:10764 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Bartels, Robert, 1913-<br/>Preferred Shelf Number&#160;HF 5415 B37 1970<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Analysis for marketing decisions ent://SD_ILS/0/SD_ILS:10773 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Donnelly, James H.&#160;Ivancevich, John M., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 D65 1970<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing : the management way ent://SD_ILS/0/SD_ILS:10820 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Weinstein, Arnold K.<br/>Preferred Shelf Number&#160;HF 5415.13 W4 1968<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing planning and strategy ent://SD_ILS/0/SD_ILS:80525 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Jain, Subhash C., 1942-<br/>Preferred Shelf Number&#160;HF 5415.13 J35 2000<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Word-of-mouth marketing ent://SD_ILS/0/SD_ILS:112387 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Wilson, Jerry R., 1944-2005.<br/>Preferred Shelf Number&#160;HF5415.5 W59 1994<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing : principles and strategies ent://SD_ILS/0/SD_ILS:10793 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Schewe, Charles D., 1942-<br/>Preferred Shelf Number&#160;HF 5415 S3239 1987<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Handbook of modern marketing ent://SD_ILS/0/SD_ILS:10776 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Buell, V. P., ed.<br/>Preferred Shelf Number&#160;HF 5415 H186 1986<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Management controls in marketing ent://SD_ILS/0/SD_ILS:10821 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Wilson, Richard M. S.<br/>Preferred Shelf Number&#160;HF 5415.13 W54 1973<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing and customer behaviour ent://SD_ILS/0/SD_ILS:9054 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Jenkins, John R. G.<br/>Preferred Shelf Number&#160;HC 79.C6 J46 1972<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing models : quantitative applications ent://SD_ILS/0/SD_ILS:71078 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Day, Ralph L., comp.&#160;Parsons, Leonard J., ed.<br/>Preferred Shelf Number&#160;HF 5415 D395 1971<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The Marketing services business. ent://SD_ILS/0/SD_ILS:10816 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Preferred Shelf Number&#160;HF 5415.13 M341 1987<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Relationship marketing : a consumer experience approach ent://SD_ILS/0/SD_ILS:268626 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Baron, Steve.&#160;Conway, A. (Anthony)&#160;Warnaby, Gary.<br/>Preferred Shelf Number&#160;HF5415.55 B375 2010<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Principles and practice of marketing ent://SD_ILS/0/SD_ILS:110344 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Jobber, David, 1947-<br/>Preferred Shelf Number&#160;HF5415 .J63 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Whisky : technology, production and marketing ent://SD_ILS/0/SD_ILS:111303 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Russell, Inge.<br/>Preferred Shelf Number&#160;TP605 .W485 2003<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Building models for marketing decisions ent://SD_ILS/0/SD_ILS:112397 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Leeflang, P. S. H.<br/>Preferred Shelf Number&#160;HF5415.135 .B85 2000<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Marketing farm products : economic analysis ent://SD_ILS/0/SD_ILS:10250 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Shepherd, Geoffrey Seddon, 1898-<br/>Preferred Shelf Number&#160;HD 9006 S453 1962<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Contemporary issues in strategic marketing ent://SD_ILS/0/SD_ILS:509460 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;&#350;ekerkaya, Ahmet.<br/>Preferred Shelf Number&#160;HF5415 C668 2020<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Crash course in marketing for libraries ent://SD_ILS/0/SD_ILS:363600 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Alman, Susan Webreck.&#160;Swanson, Sara Gillespie.<br/>Preferred Shelf Number&#160;Z716.3 A46 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The history of marketing science ent://SD_ILS/0/SD_ILS:354840 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Winer, Russell S.&#160;Neslin, Scott A., 1952-<br/>Preferred Shelf Number&#160;HF5415.2 H55 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing communications management : analysis, planning, implementation ent://SD_ILS/0/SD_ILS:354600 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Copley, Paul.<br/>Preferred Shelf Number&#160;HF5415.123 C67 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Political marketing : principles and applications ent://SD_ILS/0/SD_ILS:365081 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Lees-Marshment, Jennifer.<br/>Preferred Shelf Number&#160;JF2112.C3 L44 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing channels : a management view ent://SD_ILS/0/SD_ILS:268584 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Rosenbloom, Bert.<br/>Preferred Shelf Number&#160;HF5415.129 R67 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Consumer behavior : building marketing strategy ent://SD_ILS/0/SD_ILS:269280 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Hawkins, Del I.&#160;Mothersbaugh, David L.<br/>Preferred Shelf Number&#160;HF5415.33.U6 H38 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing strategy : a decision-focused approach ent://SD_ILS/0/SD_ILS:313777 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Walker, Orville C.&#160;Mullins, John W. (John Walker)<br/>Preferred Shelf Number&#160;HF5415.13 W35 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing research : an applied orientation ent://SD_ILS/0/SD_ILS:267521 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Malhotra, Naresh K.<br/>Preferred Shelf Number&#160;HF5415.2 M29 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Marketing management for nonprofit organizations ent://SD_ILS/0/SD_ILS:270248 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Sargeant, Adrian.<br/>Preferred Shelf Number&#160;HF5415 S275 2009<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Strategic marketing: an applied perspective ent://SD_ILS/0/SD_ILS:110786 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Alsem, Karel Jan.<br/>Preferred Shelf Number&#160;HF5415.13 A474 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing management : knowledge and skills ent://SD_ILS/0/SD_ILS:110792 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Peter, J. Paul.&#160;Donnelly, James H.<br/>Preferred Shelf Number&#160;HF5415.13 .P484 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing of Olympic sport organisations ent://SD_ILS/0/SD_ILS:105685 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Ferrand, Alain.&#160;Torrigiani, Luiggino, ort. yaz.<br/>Preferred Shelf Number&#160;GV 716 .F47 2005<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sports marketing : a strategic perspective ent://SD_ILS/0/SD_ILS:105950 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Shank, Matthew D.<br/>Preferred Shelf Number&#160;GV 716 .S42 2005<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> International marketing : an Asia-Pacific perspective ent://SD_ILS/0/SD_ILS:312411 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Fletcher, Richard, 1940-&#160;Brown, Linden.<br/>Preferred Shelf Number&#160;HF1416 F44 2005<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Best practices in international marketing ent://SD_ILS/0/SD_ILS:81659 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Ronkainen, Ilkka A., ed.&#160;Czinkota, Michael R., ed.<br/>Preferred Shelf Number&#160;HF 1416 B476 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Handbook of online marketing research ent://SD_ILS/0/SD_ILS:79041 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Grossnickle, Joshua.&#160;Raskin, Oliver, ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415.2 G776 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Power marketing : g&uuml;&ccedil; pazarlaman&#305;n s&#305;rlar&#305; ent://SD_ILS/0/SD_ILS:94354 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Bender, Peter Urs.<br/>Preferred Shelf Number&#160;HF 5415 B4613 2000<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing theory : A student text ent://SD_ILS/0/SD_ILS:75998 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Baker, Michael John, ed.<br/>Preferred Shelf Number&#160;HF 5415 B175 2000<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:106276 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kotler, Philip.&#160;Bowen, John (John T.), 1948-, ort. yaz.&#160;Makens, James C., ort. yaz.<br/>Preferred Shelf Number&#160;TX 911.3.M3 K68 1999<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Electronic marketing and the consumer ent://SD_ILS/0/SD_ILS:112495 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Peterson, Robert A.<br/>Preferred Shelf Number&#160;HF5415.1265 E395 1997<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing channels : a management view ent://SD_ILS/0/SD_ILS:61703 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Rosenbloom, Bert.<br/>Preferred Shelf Number&#160;HF 5415.129 R67 1995<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The business and marketing environment ent://SD_ILS/0/SD_ILS:71052 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Palmer, Adrian James.&#160;Worthington, I., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 P234 1992<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing management and information technology ent://SD_ILS/0/SD_ILS:10814 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Fletcher, Keith.<br/>Preferred Shelf Number&#160;HF 5415.13 F635 1990<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Successful marketing for the small business ent://SD_ILS/0/SD_ILS:10730 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Patten, Dave.<br/>Preferred Shelf Number&#160;HF 5349.G7 P277 1989<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Essentials of marketing : text and cases ent://SD_ILS/0/SD_ILS:10782 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Lancaster, Geoffrey A.&#160;Massingham, L., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 L2625 1988<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing tourism : a practical guide ent://SD_ILS/0/SD_ILS:27976 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Jefferson, Alan.&#160;Lickorish, L., ort. yaz.<br/>Preferred Shelf Number&#160;G 155.A1 J356 1988<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Readings and cases in basic marketing ent://SD_ILS/0/SD_ILS:10789 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;McCarthy, E. J., ort. yaz.&#160;Brogowicz, A. A., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 R334 1987<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing : basic concepts and decisions ent://SD_ILS/0/SD_ILS:71053 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Pride, William M.&#160;Ferrell, O. C., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 P658 1987<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Menu design, merchandising and marketing ent://SD_ILS/0/SD_ILS:48437 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Seaberg, Albin G.<br/>Preferred Shelf Number&#160;TX 911.3.M45 S4 1983<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing research : an applied approach ent://SD_ILS/0/SD_ILS:10825 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kinnear, Thomas C.&#160;Taylor, J. R., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415.2 K53 1983<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The package as a marketing tool ent://SD_ILS/0/SD_ILS:11259 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Sacharow, Stanley.<br/>Preferred Shelf Number&#160;HF 5770 S27 1982<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Food service marketing and promotion ent://SD_ILS/0/SD_ILS:48436 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Seltz, David D.<br/>Preferred Shelf Number&#160;TX 911.3.M3 S44 1977<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Dynamique du tourisme et marketing ent://SD_ILS/0/SD_ILS:6138 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Schwarz, Jean Jacques.<br/>Preferred Shelf Number&#160;G 155.S9 S96 1976<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Principes et pratique du marketing ent://SD_ILS/0/SD_ILS:10781 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Langeard, Eric.&#160;Meyer Janine, ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 L26 1975<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Successful marketing strategies in American Industry ent://SD_ILS/0/SD_ILS:10802 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Udell, Jon G.<br/>Preferred Shelf Number&#160;HF 5415 U3 1972<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing research : text and cases ent://SD_ILS/0/SD_ILS:71076 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Boyd, Harper W.&#160;Westfall, Ralph, ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415.2 B623 1972<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing research : Management and methods ent://SD_ILS/0/SD_ILS:10832 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Wentz, Walter B.<br/>Preferred Shelf Number&#160;HF 5415.2 W45 1972<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing communication : modern promotional strategy ent://SD_ILS/0/SD_ILS:10804 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Webster, Frederick E.<br/>Preferred Shelf Number&#160;HF 5415 W359 1971<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Statistik f&uuml;r den Marketing und Verkaufsleiter ent://SD_ILS/0/SD_ILS:10827 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Leissler, Joachim.<br/>Preferred Shelf Number&#160;HF 5415.2 L39 1971<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing management : a systems perspective ent://SD_ILS/0/SD_ILS:10783 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Lazer, William.<br/>Preferred Shelf Number&#160;HF 5415 L329 1971<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Consumer psychology for humanized bank marketing ent://SD_ILS/0/SD_ILS:11365 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Grossack, Martin M.<br/>Preferred Shelf Number&#160;HG 1616.P8 G76 1971<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing architectural and engineering services ent://SD_ILS/0/SD_ILS:19180 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Coxe, Weld.<br/>Preferred Shelf Number&#160;NA 1996 C6 1971<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Food marketing and economic growth. ent://SD_ILS/0/SD_ILS:10239 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Organisation for Economic Co-operation and Development.<br/>Preferred Shelf Number&#160;HD 9000.5 O74 1970<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Mismarketing : case histories of marketing misfires ent://SD_ILS/0/SD_ILS:10768 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Berg, Thomas, L.<br/>Preferred Shelf Number&#160;HF 5415 B4297 1970<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing and development : the Thailand experience ent://SD_ILS/0/SD_ILS:10810 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Anderson, Dole A., 1917-<br/>Preferred Shelf Number&#160;HF 5415.12.T45 A62 1970<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing research : within a changing information environment ent://SD_ILS/0/SD_ILS:512863 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Hair, Joseph F.&#160;Bush, Robert P.&#160;Ortinau, David J.<br/>Preferred Shelf Number&#160;HF5415.2 H258 2003<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing investment real estate : finance, taxation, techniques ent://SD_ILS/0/SD_ILS:90401 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Messner, Stephen D.&#160;Schreiber, Irving, ort. yaz.&#160;Lyon, Victor L., ort. yaz.&#160;Realtors National Marketing Institute.<br/>Preferred Shelf Number&#160;HD 1375 M43 1985<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing management : a strategic decision-making approach ent://SD_ILS/0/SD_ILS:312430 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Mullins, John W. (John Walker)&#160;Walker, Orville C.<br/>Preferred Shelf Number&#160;HF5415.13 M352324 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Basic marketing research : integration of social media ent://SD_ILS/0/SD_ILS:268577 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Malhotra, Naresh K.<br/>Preferred Shelf Number&#160;HF5415.2 M35 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Business marketing : connecting strategy, relationships, and learning ent://SD_ILS/0/SD_ILS:268638 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Dwyer, F. Robert.&#160;Tanner, John F.<br/>Preferred Shelf Number&#160;HF5415 D89 2009<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing library and information services : international perspectives ent://SD_ILS/0/SD_ILS:105686 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Gupta, Dinesh K.<br/>Preferred Shelf Number&#160;Z 716.3 .M37 2006<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The sports event management and marketing playbook ent://SD_ILS/0/SD_ILS:109596 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Supovitz, Frank.<br/>Preferred Shelf Number&#160;GV716 .S86 2005<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing management in Turkey : Cases and challenges ent://SD_ILS/0/SD_ILS:388489 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Thompson, Donald N.<br/>Preferred Shelf Number&#160;HF5415.12.T9 T46 2005<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing research : An aid to decision making ent://SD_ILS/0/SD_ILS:76448 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Shao, Alan T.<br/>Preferred Shelf Number&#160;HF 5415.2 S469 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing concepts for libraries and information services ent://SD_ILS/0/SD_ILS:75666 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;De Saez, Eileen Elliott.<br/>Preferred Shelf Number&#160;Z716.3 D45 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> International marketing strategy : Analysis, development, and implementation ent://SD_ILS/0/SD_ILS:76150 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Doole, Isobel.&#160;Lowe, Robin, 1945- ort. yaz.<br/>Preferred Shelf Number&#160;HF 1416 D72 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing management : analysis, planning, implementation, and control ent://SD_ILS/0/SD_ILS:67884 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kotler, Philip.<br/>Preferred Shelf Number&#160;HF 5415.13 K64 1997<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Product management : marketing in a changing environment ent://SD_ILS/0/SD_ILS:9464 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Hehman, Raymond D.<br/>Preferred Shelf Number&#160;HD 31 H36 1984<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sales and marketing for travel and tourism ent://SD_ILS/0/SD_ILS:6204 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Davidoff, Philip G.&#160;Davidoff, Doris S., ort. yaz.<br/>Preferred Shelf Number&#160;G 155.A1 D39 1983<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Political marketing an approach to campaign strategy : ent://SD_ILS/0/SD_ILS:71050 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Mauser, Gray A.&#160;Permut, S. E., ed.<br/>Preferred Shelf Number&#160;JF 2112.C3 M38 1983<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing theory : the philosophy of marketing science ent://SD_ILS/0/SD_ILS:10778 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Hunt, Shelby D.<br/>Preferred Shelf Number&#160;HF 5415 H874 1983<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing staple food crops in tropical Africa ent://SD_ILS/0/SD_ILS:10255 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Jones, William O.<br/>Preferred Shelf Number&#160;HD 9017.S82 J65 1972<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Soviet marketing : distribution in a controlled economy ent://SD_ILS/0/SD_ILS:10705 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Goldman, Marshall I.<br/>Preferred Shelf Number&#160;HF 3632 G58 1965<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Handbook of marketing scales : multi-item measures for marketing and consumer behavior research ent://SD_ILS/0/SD_ILS:268684 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Netemeyer, Richard G., 1956-&#160;Haws, Kelly L.&#160;Bearden, William O., 1945- Handbook of marketing scales.<br/>Preferred Shelf Number&#160;HF5415.3 B323 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Advertising promotion : Suplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:78291 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Shimp, Terence A.<br/>Preferred Shelf Number&#160;HF 5415.123 S54 2000<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research ent://SD_ILS/0/SD_ILS:271776 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Netemeyer, Richard G., 1956-&#160;Haws, Kelly L.&#160;Bearden, William O., 1945- Handbook of marketing scales.<br/>Preferred Shelf Number&#160;HF5415.3 B324 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The marketing of animal products : Held in Tehran. Apr. 26-May 2, 1975. ent://SD_ILS/0/SD_ILS:71472 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Cento Seminar on the Marketing of Animal Products (1975 : Tehran)<br/>Preferred Shelf Number&#160;HD 9426.I72 C46 1975<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Key management problems in the marketing distribution and use of fertilizers. Held in Islamabad, Jan 7-10, ent://SD_ILS/0/SD_ILS:40326 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;CENTO Seminar on Key Management Problems in the Marketing, Distribution and Use of Fertilizers. Islamabad, 1974.<br/>Preferred Shelf Number&#160;HD 9483 C21 1974<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing for actuaries : &#304;ndividual life, health and annuities ent://SD_ILS/0/SD_ILS:79607 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Gilbert, Daton.&#160;Laporte, Paul D.&#160;Life Insurance Marketing and Research Association.<br/>Preferred Shelf Number&#160;HG 8781 M34 2000<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Business to business marketing management : a global perspective ent://SD_ILS/0/SD_ILS:422697 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Zimmerman, Alan S., 1942-&#160;Blythe, Jim.<br/>Preferred Shelf Number&#160;HF5415.13 Z56 2018<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Dijital pazarlama stratejisi : &Ccedil;evrimi&ccedil;i (online) pazarlamaya b&uuml;t&uuml;nle&#351;ik yakla&#351;&#305;m = Digital marketing strategy : an integrated approach to online marketing ent://SD_ILS/0/SD_ILS:390038 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kingsnorth, Simon.&#160;&#304;ldeniz, Laden.&#160;Apayd&#305;n, Fahri.<br/>Preferred Shelf Number&#160;HF5548.32 K566 2017<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sosyal medya pazarlamas&#305; for Dummies = Social media marketing for Dummies ent://SD_ILS/0/SD_ILS:478971 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Singh, Shiv.&#160;Diamond, Stephanie.&#160;Ba&#351;da&#351;, As&#305;m Veli.<br/>Preferred Shelf Number&#160;HF5415.1265 S544 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing and social media : a guide for libraries, archives, and museums ent://SD_ILS/0/SD_ILS:364829 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Koontz, Christie.&#160;Mon, Lorri M.<br/>Preferred Shelf Number&#160;Z716.3 K67 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Turks across empires : marketing Muslim identity in the Russian-Ottoman borderlands, 1856-1914 ent://SD_ILS/0/SD_ILS:361562 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Meyer, James H., author.<br/>Preferred Shelf Number&#160;DS26 M49 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing scales handbook : the top 20 multi-item measures used in consumer research ent://SD_ILS/0/SD_ILS:267546 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Bruner, Gordon C.<br/>Preferred Shelf Number&#160;HF5415.2 B786 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Medical tourism : the ethics, regulation, and marketing of health mobility ent://SD_ILS/0/SD_ILS:268954 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Hall, Colin Michael, 1961-<br/>Preferred Shelf Number&#160;RA793.5 M43 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue ent://SD_ILS/0/SD_ILS:354384 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kabani, Shama Hyder.<br/>Preferred Shelf Number&#160;HF5415.1265 K33 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Business to business marketing management : a global perspective ent://SD_ILS/0/SD_ILS:354510 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Zimmerman, Alan S., 1942-&#160;Blythe, Jim.<br/>Preferred Shelf Number&#160;HF5415.13 B565 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:249163 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Belch, George Eugene.&#160;Belch, Michael A., ort. yaz.<br/>Preferred Shelf Number&#160;HF5823 B387 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The new relationship marketing : how to build a large, loyal, profitable network using the social Web ent://SD_ILS/0/SD_ILS:268517 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Smith, Mari.<br/>Preferred Shelf Number&#160;HF5415.55 S65 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Data mining techniques : for marketing, sales, and customer relationship management ent://SD_ILS/0/SD_ILS:269239 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Linoff, Gordon S.&#160;Berry, Micahel J. A.<br/>Preferred Shelf Number&#160;HF5415.125 B47 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Inbound marketing : get found using Google, social media, and blogs ent://SD_ILS/0/SD_ILS:269411 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Halligan, Brian.&#160;Shah, Dharmesh, 1967-<br/>Preferred Shelf Number&#160;HF5415.1265 H353 2010<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> D&uuml;nyadaki ba&#351;l&#305;ca bor yataklar&#305;, &uuml;retimi, pazarlamas&#305; ve T&uuml;rkiye'nin &ouml;nemi = Main boron deposits in the world, production, marketing and the importance of Turkey ent://SD_ILS/0/SD_ILS:130932 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Y&uuml;cel, Ay&ccedil;a.<br/>Preferred Shelf Number&#160;TEZ 9340 .Y83 2010<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Handbook of partial least squares : concepts, methods and applications in marketing and related fields ent://SD_ILS/0/SD_ILS:134874 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Esposito Vinzi, Vincenzo.<br/>Preferred Shelf Number&#160;QA275 H36 2010<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The challenges for marketing distance education in online environment : an integrated approach ent://SD_ILS/0/SD_ILS:124366 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Demiray, U&#287;ur.&#160;Sever, N. Serdar.<br/>Preferred Shelf Number&#160;LC5800 .C43 2009<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Services marketing : integrating customer focus across the firm ent://SD_ILS/0/SD_ILS:313270 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Zeithaml, Valarie A.&#160;Bitner, Mary Jo.&#160;Gremler, Dwayne D.<br/>Preferred Shelf Number&#160;HD9980.5 Z45 2009<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Museum marketing and strategy : designing missions, building audiences, generating revenue and resources ent://SD_ILS/0/SD_ILS:133872 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kotler, Neil G.&#160;Kotler, Philip.&#160;Kotler, Wendy I.<br/>Preferred Shelf Number&#160;AM5 .K68 2008<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Management, marketing and promotion of library services based on statistics, analyses and evaluation ent://SD_ILS/0/SD_ILS:118260 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Flaten, Trine Kolderup.&#160;IFLA General Conference (71st : 2005 : Oslo, Norway)&#160;World Library and Information Congress (2005 : Oslo, Norway)<br/>Preferred Shelf Number&#160;Z716.3 .M36 2006<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Semiotique, marketing et communication : sous les signes, les strategies ent://SD_ILS/0/SD_ILS:109261 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Floch, Jean-Marie.<br/>Preferred Shelf Number&#160;HF5415.123 .F58 2005<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Global marketing management : changes, challenges and new strategies ent://SD_ILS/0/SD_ILS:110099 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Lee, Kiefer.&#160;Carter, S. (Steve).<br/>Preferred Shelf Number&#160;HD62.4 .L44 2005<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> e-learning for management and marketing in libraries ent://SD_ILS/0/SD_ILS:105130 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;IFLA Satellite Meeting (2003 : Geneva, Switzerland)&#160;McAdam, Daisy, ed.&#160;International Federation of Library Associations and Institutions.<br/>Preferred Shelf Number&#160;Z 718.8 E112 2005<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sports sponsorship and marketing communications : a European perspective ent://SD_ILS/0/SD_ILS:112810 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Lagae, Wim.<br/>Preferred Shelf Number&#160;GV716 .L3413 2005<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:97032 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Belch, George Eugene&#160;Belch, Michael A., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5823 B387 2004<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing engineering : computer-assisted marketing analysis and planning ent://SD_ILS/0/SD_ILS:105783 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Lilien, Gary L.&#160;Rangaswamy, Arvind, ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415.125 .L54 2003<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Doing research projects in marketing, management and consumer research ent://SD_ILS/0/SD_ILS:85478 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Hackley, Christopher E.<br/>Preferred Shelf Number&#160;HD 30.4 H28 2003<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Communication of politics : cross-cultural theory building in the practice of public relations and political marketing ent://SD_ILS/0/SD_ILS:102618 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Newman, Bruce I., ed.&#160;Vercic, Dejan, ed.<br/>Preferred Shelf Number&#160;JA 85.2.U6 C65 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Qualitative research methods in public relations and marketing communications ent://SD_ILS/0/SD_ILS:103563 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Daymon, Christine, 1952-&#160;Holloway, Immy, ort. yaz.<br/>Preferred Shelf Number&#160;HD 59 .D347 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001 ent://SD_ILS/0/SD_ILS:105103 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Savard, Rejean, 1950-, ed.&#160;International Federation of Library Associations and Institutions.<br/>Preferred Shelf Number&#160;Z 716.3 .E32 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> International dictionary of marketing : Over 2,000 professional terms &amp; techniques ent://SD_ILS/0/SD_ILS:75965 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Yadin, Daniel.<br/>Preferred Shelf Number&#160;REF/HF 5415 Y1 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Understanding business marketing and purchasing : An interaction approach /ed. by David Ford on behalf of the IMP Group. ent://SD_ILS/0/SD_ILS:76814 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Ford, David, 1944- ed.<br/>Preferred Shelf Number&#160;HF 5415.1263 U2 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Handbook of quality-of-life research : an ethical marketing perspective ent://SD_ILS/0/SD_ILS:134442 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Sirgy, M. Joseph.<br/>Preferred Shelf Number&#160;HN25 .S53 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Successful Web marketing for the tourism leisure sectors ent://SD_ILS/0/SD_ILS:78172 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Briggs, Susan.<br/>Preferred Shelf Number&#160;G 155.G7 B768 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The anatomy of buzz : how to create word-of-mouth marketing ent://SD_ILS/0/SD_ILS:112899 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Rosen, Emanuel.<br/>Preferred Shelf Number&#160;HF5827.95 R67 2000<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Management, marketing and the political economy of travel and tourism ent://SD_ILS/0/SD_ILS:81353 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Robinson, Mike, ed.&#160;University of Northumbria at Newcastle. Centre for Travel and Tourism.&#160;Sheffield Hallam University. Centre for Tourism.&#160;Tourism 2000 : Time for Celebration, (2000 : Sheffield Hallam University)<br/>Preferred Shelf Number&#160;G 155.A1 M364 2000<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Data collection and analysis for tourism management, marketing and planning : A manual for managers and analysts ent://SD_ILS/0/SD_ILS:77520 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;World Tourism Organization.<br/>Preferred Shelf Number&#160;G 155.A1 D38 2000<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Cross-cultural business behavior : Marketing, negotiating, and managing across cultures ent://SD_ILS/0/SD_ILS:75815 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Gesteland, Richard R.<br/>Preferred Shelf Number&#160;HF 5389 G47 1999<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program ent://SD_ILS/0/SD_ILS:112900 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Bodian, Nat G., 1921-<br/>Preferred Shelf Number&#160;HF5415.126 B63 1995<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Industrial marketing communications : business-to-business advertising, promotion and PR ent://SD_ILS/0/SD_ILS:70605 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Hart, Norman A.<br/>Preferred Shelf Number&#160;HF 5415 H372 1993<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing : a how-to-do-it manual for librarians ent://SD_ILS/0/SD_ILS:27945 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Walters, Suzanne.<br/>Preferred Shelf Number&#160;Z 716.3 W24 1992<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Modern business marketing : a strategic planning approach to business and industrial markets ent://SD_ILS/0/SD_ILS:10811 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Powers, Thomas L.<br/>Preferred Shelf Number&#160;HF 5415.1263 P68 1991<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Infopromotion : publicity and marketing ideas for the information profession ent://SD_ILS/0/SD_ILS:45568 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Hamilton, Feona.<br/>Preferred Shelf Number&#160;Z 716.3 H27 1990<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The Responsive college : Managing and marketing for success ent://SD_ILS/0/SD_ILS:88890 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Williamson, Pat, ed.<br/>Preferred Shelf Number&#160;LB 2341.8.G7 R311 1990<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Readings and cases in marketing management /ed. by A. C. Burns, D. W. Craven. ent://SD_ILS/0/SD_ILS:10817 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Burns, A. C., ed.&#160;Craven, D. W., ed.<br/>Preferred Shelf Number&#160;HF 5415.13 R362 1987<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing hotels into the 90s : a systematic approach to increasing sales ent://SD_ILS/0/SD_ILS:48417 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Greene, Melvyn.<br/>Preferred Shelf Number&#160;TX 911.2 G83 1983<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Le Marketing-mix : du choix des objectifs a 1'optimisation des moyens dans le plan de marketing ent://SD_ILS/0/SD_ILS:10813 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Chollet, Michel de.<br/>Preferred Shelf Number&#160;HF 5415.13 C517 1979<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing for a full house : a complete guide to profitable hotel/motel operational planning ent://SD_ILS/0/SD_ILS:48435 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Coffman, C. Dewitt.&#160;Recknagel, Helen J., ed.<br/>Preferred Shelf Number&#160;TX 911.3.M3 C64 1975<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The marketing of information services : proceedings of a seminar held by the Aslib Information Industry Group on 11 May 1977 ent://SD_ILS/0/SD_ILS:48732 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Raffin, Margaret, ed.<br/>Preferred Shelf Number&#160;Z 674.2 M37 1978<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> A CENTO Seminar on Impact of modern developments in fertilizer : production, use, strorage, marketing, legislation. held in Ankara Sept., 8-12, 1975 / ed. S.T.C.Orhan. ent://SD_ILS/0/SD_ILS:10265 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Orhan, S.T.C., ed.<br/>Preferred Shelf Number&#160;HD 9483 C2 1976<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Marketing concepts and strategies in the next decade ent://SD_ILS/0/SD_ILS:10792 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Rodger, Leslie W.<br/>Preferred Shelf Number&#160;HF 5415 R558 1973<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The marketing research process : a managerial approach to purchasing relevant information for decision making ent://SD_ILS/0/SD_ILS:10824 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Cox, Keith Kohn.&#160;M., Ben, ort.yaz.&#160;Enis, Ben M., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415.2 C649 1972<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> A right to survive : subsistence marketing in a lowland Philippine town ent://SD_ILS/0/SD_ILS:10872 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Szanton, Maria Cristina.<br/>Preferred Shelf Number&#160;HF 5475.P62 E86 1972<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing channels : a systems viewpoint ; a book of readings ent://SD_ILS/0/SD_ILS:10786 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Moller, William G., ed.&#160;Wilemon, David L., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 M56 1971<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> An Introduction to marketing experimentation : methods, applications, and problems ent://SD_ILS/0/SD_ILS:10831 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Venkatesan, M., 1936-&#160;Holloay, Robert J., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415.2 V45 1971 K<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> L'Emballage c'est aussi du marketing : Adapte de L'Americain par Charles Varoz ent://SD_ILS/0/SD_ILS:11258 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Guss, Leonard M.<br/>Preferred Shelf Number&#160;HF 5770 G8 1969<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Handbook of modern marketing /chief ed. by, Victor P. Buell, coordinating ed. by Carl Heyel. ent://SD_ILS/0/SD_ILS:17314 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Preferred Shelf Number&#160;REF/HF 5415 H1867 1970<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Engineering plastic and commercial development : a symposium sponsored by the Division of Chemical Marketing and Economics and the Division of Polymer Chemistry at the 157th meeting of the American Chemical Society, Minn., April 15-16, 1969 ent://SD_ILS/0/SD_ILS:42692 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Preferred Shelf Number&#160;QD 1 A355<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Proceedings. 1st- 1964- Eugene, Or., Forest Industries. ent://SD_ILS/0/SD_ILS:10351 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Forest Industries Marketing Conference.<br/>Preferred Shelf Number&#160;HD 9750.1 F6 1970<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Franchising : the state of the art ent://SD_ILS/0/SD_ILS:10857 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Hackett, Donald W., 1945-<br/>Preferred Shelf Number&#160;HF 5429.3 H3 1977<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Artist's market. ent://SD_ILS/0/SD_ILS:85292 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Davis, Sally Prince, 1942- ed.<br/>Preferred Shelf Number&#160;REF/N 8600 A76 1982<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama 5.0: insan i&ccedil;in teknoloji ent://SD_ILS/0/SD_ILS:515023 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kotler, Philip, author.&#160;Gezer, Taner, translator.&#160;Kartajaya, Hermawan, 1947-, author&#160;Setiawan, Iwan, author<br/>Preferred Shelf Number&#160;HF5415 K6819 2022<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> T&uuml;m boyutlar&#305;yla dijital pazarlama ve sosyal medya ent://SD_ILS/0/SD_ILS:518013 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Y&uuml;ksel, Okan.<br/>Preferred Shelf Number&#160;HF5415 Y86 2022<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> T&uuml;ketici psikolojisi ent://SD_ILS/0/SD_ILS:510239 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Do&#287;an, Volkan, Edit&ouml;r<br/>Preferred Shelf Number&#160;HF5415.32 T85 2021<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlamada vampir etkisi potansiyel pazarlama vampirleri ve vampir savar stratejiler ent://SD_ILS/0/SD_ILS:511348 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Tokmak Dan&#305;&#351;man, Gizem.<br/>Preferred Shelf Number&#160;HF5438.4 T65 2021<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Spor muhasebesi ent://SD_ILS/0/SD_ILS:512027 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Do&#287;u, G&ouml;zde Alg&uuml;n&#160;Yaman Y&#305;lmaz, Ceren.<br/>Preferred Shelf Number&#160;GV716 D64 2021<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Sosyal medya stratejisi ent://SD_ILS/0/SD_ILS:511723 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Vardarl&#305;er, Pelin.<br/>Preferred Shelf Number&#160;HF5415.1265 V373 2021<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sanat&#305;n ekonomisi ent://SD_ILS/0/SD_ILS:513836 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Se&ccedil;kin, Aylin, author.<br/>Preferred Shelf Number&#160;NX634 S43 2021<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Facebook reklamc&#305;l&#305;&#287;&#305; ve pazarlama y&ouml;ntemleri ent://SD_ILS/0/SD_ILS:462656 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Al&ccedil;elik, Aykut.<br/>Preferred Shelf Number&#160;HF5415.1265 A43 2020<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marka y&ouml;netimi ent://SD_ILS/0/SD_ILS:478908 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Tosun, Nurhan Bab&uuml;r.<br/>Preferred Shelf Number&#160;HD69.B7 T67 2020<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> &Ouml;rneklerle sosyal medyada t&uuml;ketici davran&#305;&#351;lar&#305; ent://SD_ILS/0/SD_ILS:478950 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Duygun, Adnan.<br/>Preferred Shelf Number&#160;HF5415.32 D89 2020<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Hizmet pazarlamas&#305; ent://SD_ILS/0/SD_ILS:479327 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;&#304;slamo&#287;lu, A. Hamdi.&#160;Ayd&#305;n, Kenan.<br/>Preferred Shelf Number&#160;HD9980.5 I85 2020<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sosyal pazarlama : sosyal fayda i&ccedil;in davran&#305;&#351; de&#287;i&#351;imi ent://SD_ILS/0/SD_ILS:480604 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Lee, Nancy R.&#160;Kotler, J. Philip.&#160;&Ouml;zer, G&uuml;rkal Celal.<br/>Preferred Shelf Number&#160;HF5414 L4419 2020<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Holistik pazarlaman&#305;n t&uuml;ketici temelli marka de&#287;eri &uuml;zerindeki rol&uuml; : mobil ileti&#351;im sekt&ouml;r&uuml; m&uuml;&#351;terileri &uuml;zerine bir ara&#351;t&#305;rma ent://SD_ILS/0/SD_ILS:511682 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;&Ccedil;ak&#305;rkaya, Murat.<br/>Preferred Shelf Number&#160;HF5415.1255 C35 2020<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Facebook reklamc&#305;l&#305;&#287;&#305; ve pazarlama y&ouml;ntemleri ent://SD_ILS/0/SD_ILS:511689 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Al&ccedil;elik, Aykut.&#160;Dal&#305;c&#305;, Rahmi.<br/>Preferred Shelf Number&#160;HF5415.1265 A44 2020<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Siyasal ileti&#351;im yaz&#305;lar&#305; ent://SD_ILS/0/SD_ILS:511695 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Akg&uuml;l, Murat.&#160;Ba&#351;ar&#305;r, Murat.<br/>Preferred Shelf Number&#160;JA85 S93 2020<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> T&uuml;m boyutlar&#305;yla dijital pazarlama ve sosyal medya ent://SD_ILS/0/SD_ILS:511643 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Y&uuml;ksel, Okan.<br/>Preferred Shelf Number&#160;HF5415 Y86 2020<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sosyal pazarlama kavram&#305; ve kamu sekt&ouml;r&uuml; reklamlar&#305;n&#305;n geleneksel ve sosyal medya &uuml;zerinden duyurulmas&#305; ent://SD_ILS/0/SD_ILS:511776 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Develi, Evrim &#304;ldem.<br/>Preferred Shelf Number&#160;HF5415 D48 2020<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Markala&#351;mada transmedya hikayecili&#287;i : bir yeni medya yakla&#351;&#305;m&#305; ent://SD_ILS/0/SD_ILS:478897 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Karc&#305;, H. Deniz.&#160;Balc&#305;, &#350;&uuml;kr&uuml;.<br/>Preferred Shelf Number&#160;HF5415.1265 K37 2019<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> N&ouml;ropazarlama perspektifinden kokusal pazarlama : marka m&#305; sat&#305;n al&#305;yoruz koku mu ? ent://SD_ILS/0/SD_ILS:478935 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kara, Mehmet.&#160;Y&uuml;cel, Nurcan.<br/>Preferred Shelf Number&#160;HF5415.12615 K37 2019<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sat&#305;&#351; 4.0 : dijital &ccedil;a&#287;&#305;n yeni nesil sat&#305;&#351; modeli ent://SD_ILS/0/SD_ILS:478956 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;&Uuml;rkmez, &#304;lhan.&#160;Yurdakul, G&uuml;l&#351;en.<br/>Preferred Shelf Number&#160;HF5415.1265 U75 2019<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Y&uuml;ksek&ouml;&#287;retimde tutundurma ve strateji ent://SD_ILS/0/SD_ILS:402769 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Gegez, Ercan A.<br/>Preferred Shelf Number&#160;LB2847 Y85 2019<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Al&#305;c&#305;s&#305; haz&#305;r : kendini pazarlayan &uuml;r&uuml;n, hizmet ve i&#351; fikirleri yaratmak ent://SD_ILS/0/SD_ILS:481331 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Bogusky, A. M. (Alex M.)&#160;Winsor, John, 1959-&#160;G&ouml;ktem, Levent.<br/>Preferred Shelf Number&#160;HF5415.153 B6419 2019<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Alibaba'n&#305;n d&uuml;nyas&#305; ent://SD_ILS/0/SD_ILS:480479 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Erisman, Porter.&#160;&Ouml;zb&ouml;rek, Nilg&uuml;n.&#160;K&uuml;&ccedil;&uuml;k, Erkan.<br/>Preferred Shelf Number&#160;HF5548.325.C6 E7519 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama ve sosyoloji : &#304;&#351;letme ve toplum ili&#351;kisi ent://SD_ILS/0/SD_ILS:514754 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;&Uuml;nsalan, Mustafa.<br/>Preferred Shelf Number&#160;HF5415 P394 2019<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Facebook ve instagram ile marka y&ouml;netimi ent://SD_ILS/0/SD_ILS:462636 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Usta, Enes, 1996- yazar<br/>Preferred Shelf Number&#160;HF5415.1265 U87 2018<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> K&uuml;&ccedil;&uuml;k i&#351;letmeler i&ccedil;in sosyal medya ent://SD_ILS/0/SD_ILS:478893 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Yal&ccedil;&#305;n G&uuml;le&ccedil;, Funda.<br/>Preferred Shelf Number&#160;HF5415.1265 Y35 2018<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Markalama : ba&#351;ar&#305;ya ula&#351;t&#305;ran 20 temel ilke ent://SD_ILS/0/SD_ILS:478906 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Aaker, David.&#160;&Ouml;zata, Nadir.<br/>Preferred Shelf Number&#160;HF5415.13 A5419 2018<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sosyal medya canavar&#305; olmak ister misin? ent://SD_ILS/0/SD_ILS:478973 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Saruhan, O&#287;uzhan.<br/>Preferred Shelf Number&#160;HM742 S28 2018<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Tutundurma karmas&#305; ent://SD_ILS/0/SD_ILS:479122 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Yaman, Fikret.<br/>Preferred Shelf Number&#160;HM1221 Y36 2018<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Reklam kampanyalar&#305;n&#305;n planlanmas&#305;nda sat&#305;&#351; noktas&#305;nda reklam&#305;n &ouml;nemi ent://SD_ILS/0/SD_ILS:479131 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Ero&#287;lu Pekta&#351;, G&uuml;zide &Ouml;nc&uuml;.<br/>Preferred Shelf Number&#160;HF5837 E76 2018<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The digital literary sphere : reading, writing, and selling books in the Internet era ent://SD_ILS/0/SD_ILS:392084 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Murray, Simone, author.<br/>Preferred Shelf Number&#160;PN56.I64 M87 2018<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Dijital reklam&#305;n gizli d&uuml;nyas&#305; : i&ccedil;erik pazarlamas&#305; ve do&#287;al g&ouml;r&uuml;nen reklamlar ent://SD_ILS/0/SD_ILS:392424 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Einstein, Mara.&#160;Tanla, Damla.&#160;K&uuml;&ccedil;&uuml;k, Suat Hayri.<br/>Preferred Shelf Number&#160;HF5811 E36 2018<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Tedarik zinciri y&ouml;netimi : strateji, planlama ve operasyon ent://SD_ILS/0/SD_ILS:390120 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Chopra, Sunil&#160;Meindl, Peter.&#160;Bulut, Emrah.<br/>Preferred Shelf Number&#160;HF5415.13 C534 2017<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Pazarlama y&ouml;netimi : (stratejik yakla&#351;&#305;m) ent://SD_ILS/0/SD_ILS:389279 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;&#304;slamo&#287;lu, Ahmet Hamdi.<br/>Preferred Shelf Number&#160;HF5415.13 I85 2017<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Hizmetlerin pazarlanmas&#305;nda hizmet kalitesinin &ouml;nemi ent://SD_ILS/0/SD_ILS:391360 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Gedik, Hasan.<br/>Preferred Shelf Number&#160;HD9980.5 G43 2017<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sosyal medya pazarlamas&#305; : Instagramdan sat&#305;n alman&#305;n de&#287;erlendirilmesine etki eden fakt&ouml;rler ent://SD_ILS/0/SD_ILS:389332 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;F&#305;rat, Duygu.<br/>Preferred Shelf Number&#160;HM742 F57 2017<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama 4.0 : Gelenekselden dijitale ge&ccedil;i&#351; ent://SD_ILS/0/SD_ILS:389340 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kotler, Philip.&#160;&Ouml;zata, Nadir.&#160;Kartajaya, Hermawan.&#160;Setianwan, Iwan.<br/>Preferred Shelf Number&#160;HF5415.13 K80 2017<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Temel t&uuml;ketici davran&#305;&#351;&#305; ve pazarlama stratejileri ent://SD_ILS/0/SD_ILS:391551 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Ko&ccedil;, Erdo&#287;an<br/>Preferred Shelf Number&#160;HF5415.32 K634 2017<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sosyal pazarlama : kurumsal sosyal sorumluluk ekseninde ent://SD_ILS/0/SD_ILS:478983 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Can, Polat.<br/>Preferred Shelf Number&#160;HF5414 C16 2017<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Hizmet pazarlamas&#305; ve y&ouml;netimine giri&#351; ent://SD_ILS/0/SD_ILS:389287 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Ko&ccedil;, Erdo&#287;an<br/>Preferred Shelf Number&#160;HD9980.5 K762 2017<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sosyal medya ile dijital pazarlama ent://SD_ILS/0/SD_ILS:511720 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;&Ccedil;a&#287;&#305;l, Alaattin.&#160;Dal&#305;c&#305;, Rahmi.<br/>Preferred Shelf Number&#160;HM742 C34 2017<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> SEO ve &ouml;tesi ent://SD_ILS/0/SD_ILS:380329 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Bar&#305;&#351;kan, G&ouml;khan<br/>Preferred Shelf Number&#160;TK5105.884 B37 2016<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Hizmet pazarlamas&#305; : g&uuml;ncel konular ve yakla&#351;&#305;mlar ent://SD_ILS/0/SD_ILS:380629 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;&Ouml;zer, Leyla.<br/>Preferred Shelf Number&#160;HD9980.5 H596 2016<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> T&uuml;ketici davran&#305;&#351;&#305; ve pazarlama stratejileri : global ve yerel yakla&#351;&#305;m ent://SD_ILS/0/SD_ILS:380090 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Ko&ccedil;, Erdo&#287;an<br/>Preferred Shelf Number&#160;HF5415.32 K63 2016<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> &#304;leti&#351;im : genel/teknik &#304;leti&#351;im - pazarlama ileti&#351;imi - reklamc&#305;l&#305;k ent://SD_ILS/0/SD_ILS:380868 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;K&uuml;&ccedil;&uuml;k, Orhan.<br/>Preferred Shelf Number&#160;HF5415.123 I44 2016<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Dersaadet'te t&uuml;ketim : (1885-1923) ent://SD_ILS/0/SD_ILS:511601 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;K&ouml;se, Yavuz.&#160;Turan, Tevfik, &ccedil;eviren<br/>Preferred Shelf Number&#160;HF5415.12.T8 K6719 2016<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sport and the media : managing the nexus ent://SD_ILS/0/SD_ILS:354752 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Nicholson, Matthew.&#160;Kerr, Anthony.&#160;Sherwood, Merryn.<br/>Preferred Shelf Number&#160;GV742 N54 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Business development for dummies ent://SD_ILS/0/SD_ILS:358010 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Kennedy, Anna, author.<br/>Preferred Shelf Number&#160;HF5415.1 K46 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Yeni pazarlama tekni&#287;i olarak ni&#351; pazar giri&#351;imcili&#287;i: ni&#351; olursa yapar&#305;m abi! ent://SD_ILS/0/SD_ILS:366485 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;&Ccedil;ak&#305;rer, Mehmet Akif.<br/>Preferred Shelf Number&#160;HF5415.127 C139 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> T&uuml;ketici davran&#305;&#351;&#305; ve pazarlama stratejileri : global ve yerel yakla&#351;&#305;m ent://SD_ILS/0/SD_ILS:370960 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Ko&ccedil;, Erdo&#287;an<br/>Preferred Shelf Number&#160;HF5415.32 K63 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Siyasal pazarlama : teorik bir &ccedil;er&ccedil;eve ent://SD_ILS/0/SD_ILS:370989 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Aky&uuml;z, &#304;rfan<br/>Preferred Shelf Number&#160;JF2112.C3 A39 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> 20. Ulusal pazarlama kongresi bildiri kitab&#305; : 10-13 Haziran 2015, Eski&#351;ehir ent://SD_ILS/0/SD_ILS:372350 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Ulusal Pazarlama Kongresi (20. : 2015 : Eski&#351;ehir)&#160;Anadolu &Uuml;niversitesi.&#160;Pazarlama ve Pazarlama Ara&#351;t&#305;rmalar&#305; Derne&#287;i.<br/>Preferred Shelf Number&#160;HF5415 U48 2015 V.1<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> 2nd INT'L social business @ Anadolu Conference : proceedings; 10-13 June, 2015, Eski&#351;ehir-T&uuml;rkiye ent://SD_ILS/0/SD_ILS:372352 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;INT'l Social Business @ Anadolu Conference (2nd : 2015 : Eski&#351;ehir, Turkey)&#160;Anadolu &Uuml;niversitesi<br/>Preferred Shelf Number&#160;HF5415 I585 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Hizmet pazarlamas&#305; : kuram, uygulama ve &ouml;rnekler ent://SD_ILS/0/SD_ILS:377549 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;&Ouml;zt&uuml;rk, Sevgi Ay&#351;e.<br/>Preferred Shelf Number&#160;HD9980.5 O97 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> K&uuml;resel pazarlama ent://SD_ILS/0/SD_ILS:379563 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Keegan, Warren J.&#160;Green, Mark C.&#160;Tatl&#305;dil, Rezan.<br/>Preferred Shelf Number&#160;HF1416 K44 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> T&uuml;ketici davran&#305;&#351;&#305; n&ouml;rolojisi : n&ouml;roekonomi-eeg y&ouml;ntemi ile n&ouml;romarketing uygulamas&#305; ent://SD_ILS/0/SD_ILS:380003 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Yorganc&#305;lar, F. Nur<br/>Preferred Shelf Number&#160;HF5415.12615 Y67 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama ara&#351;t&#305;rmas&#305; ent://SD_ILS/0/SD_ILS:380294 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Burns, Alvin C.&#160;Bush, Ronald F.&#160;Orel, Fatma Demirci.<br/>Preferred Shelf Number&#160;HF5415.2 B77 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Finansal sat&#305;&#351; : sat&#305;&#351; stratejilerinin finansal etkileri (de&#287;er temelli pazarlama) ent://SD_ILS/0/SD_ILS:380325 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;&Ouml;zkan, Turgut<br/>Preferred Shelf Number&#160;HG179.5 O95 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Hizmet pazarlamas&#305; ve stratejileri ent://SD_ILS/0/SD_ILS:380357 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Altun&#305;&#351;&#305;k. Remzi.<br/>Preferred Shelf Number&#160;HD9980.5 H59 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> &#304;li&#351;kisel pazarlamada se&ccedil;me konular ent://SD_ILS/0/SD_ILS:380527 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Eren-Erdo&#287;mu&#351;, &#304;rem.&#160;G&uuml;lsoy, Tanses Yasemin.<br/>Preferred Shelf Number&#160;HF5415.55 I45 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlamaya giri&#351; ent://SD_ILS/0/SD_ILS:380617 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Eser, Zeliha.&#160;Korkmaz, Sezer.<br/>Preferred Shelf Number&#160;HF5415 E84 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sosyal medya pazarlama ent://SD_ILS/0/SD_ILS:380768 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;K&#305;rcova, &#304;brahim&#160;Enginkaya, Ebru.<br/>Preferred Shelf Number&#160;HF5415.1265 K57 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Kurumsal ileti&#351;im ve profesyonel markalar ent://SD_ILS/0/SD_ILS:380772 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Meng&uuml;, Seda &Ccedil;akar.<br/>Preferred Shelf Number&#160;HD59.2 M46 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Yeni ba&#351;layanlar i&ccedil;in pazarlama ve lojistik ent://SD_ILS/0/SD_ILS:384004 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Karadeniz, Mustafa<br/>Preferred Shelf Number&#160;HD38.5 K37 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Ger&ccedil;e&#287;i alg&#305;la : n&ouml;ropazarlama yolculu&#287;unda ilk ad&#305;mlar ent://SD_ILS/0/SD_ILS:379978 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Giri&#351;ken, Yener<br/>Preferred Shelf Number&#160;HF5415.12615 G57 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> &Ccedil;a&#287;da&#351; pazarlamada yeni yakla&#351;&#305;mlar /cedit&ouml;rler Murat Ak&#305;n , Murat Toksar&#305;. ent://SD_ILS/0/SD_ILS:379988 2024-11-06T17:40:04Z 2024-11-06T17:40:04Z Author&#160;Ak&#305;n, Murat.&#160;Toksar&#305; , Murat.<br/>Preferred Shelf Number&#160;HF5415.2 C33 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/>