Search Results for Marketing - Narrowed by: Online Library

Marketing

2024-12-25T18:53:40Z

Author Blythe, Jim.
Preferred Shelf Number ONLINE(368823.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing
Format: Electronic Resources
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Marketing

2024-12-25T18:53:40Z

Author Schneider, Willy. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-7908-1942-7
Format: Electronic Resources
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Film marketing

2024-12-25T18:53:40Z

Author Kerrigan, Finola.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing essentials

2024-12-25T18:53:40Z

Author Blythe, Jim.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Stakeholder marketing

2024-12-25T18:53:40Z

Author Gledhill, Michelle.
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Olympic marketing

2024-12-25T18:53:40Z

Author Ferrand, Alain, 1952- Chappelet, J.-L. (Jean-Loup) Séguin, Benoit, 1966-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Agile Marketing

2024-12-25T18:53:40Z

Author Accardi-Petersen, Michelle. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4302-3316-9
Format: Electronic Resources
Availability Online Library~1

Marketing Arbeitsbuch

2024-12-25T18:53:40Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8783-9
Format: Electronic Resources
Availability Online Library~1

Careers in marketing

2024-12-25T18:53:40Z

Author Stair, Lila B. Stair, Leslie.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Social marketing casebook

2024-12-25T18:53:40Z

Author French, Jeff. Merritt, Rowena. Reynolds, Lucy.
Preferred Shelf Number ONLINE(369337.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/social-marketing-casebook
Format: Electronic Resources
Availability Online Library~1

Internationales Marketing-Management

2024-12-25T18:53:40Z

Author Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-12691-8
Format: Electronic Resources
Availability Online Library~1

Global political marketing

2024-12-25T18:53:40Z

Author Lees-Marshment, Jennifer. Strömbäck, Jesper. Rudd, Chris.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing the basics

2024-12-25T18:53:40Z

Author Moore, Karl, 1955- Pareek, Niketh.
Preferred Shelf Number ONLINE
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Strategic marketing planning

2024-12-25T18:53:40Z

Author Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)
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Marketing Communication Policies

2024-12-25T18:53:40Z

Author Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-37323-0
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Strategisches Online-Marketing

2024-12-25T18:53:40Z

Author Bogner, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-9234-1
Format: Electronic Resources
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Handbuch Marketing-Controlling

2024-12-25T18:53:40Z

Author Zerres, Christopher. editor. Zerres, Michael P. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-30071-6
Format: Electronic Resources
Availability Online Library~1

Internationales Marketing-Management

2024-12-25T18:53:40Z

Author Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-28553-9
Format: Electronic Resources
Availability Online Library~1

Marketing für Arztpraxen

2024-12-25T18:53:40Z

Author Streit, Volker. editor. Letter, Michael. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/b138206
Format: Electronic Resources
Availability Online Library~1

Aquaculture marketing handbook

2024-12-25T18:53:40Z

Author Engle, Carole Ruth, 1952- Quagrainie, Kwamena. Wiley InterScience (Online service)
Preferred Shelf Number ONLINE
Electronic Access Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2005015283-b.html John Wiley http://dx.doi.org/10.1002/9780470277690
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Record label marketing

2024-12-25T18:53:40Z

Author Hutchison, Thomas W. (Thomas William) Macy, Amy. Allen, Paul.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240812380
Format: Electronic Resources
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Relationship marketing in sports

2024-12-25T18:53:40Z

Author Bühler, André. Nufer, Gerd.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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CIM coursebook managing marketing

2024-12-25T18:53:40Z

Author Nicholson, Francis. Meek, Richard. Sherratt, Andrew. Chartered Institute of Marketing.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing management in Turkey

2024-12-25T18:53:40Z

Author Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787145573
Format: Electronic Resources
Availability Online Library~1

The library marketing toolkit

2024-12-25T18:53:40Z

Author Potter, Ned, 1980- author.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458
Format: Electronic Resources
Availability Online Library~1

Business-to-business marketing

2024-12-25T18:53:40Z

Author Brennan, Ross, 1957- author. Canning, Louise, author. McDowell, Raymond, author.
Preferred Shelf Number ONLINE(370201.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/business-to-business-marketing
Format: Electronic Resources
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Entrepreneurship in international marketing

2024-12-25T18:53:40Z

Author Zou, Shaoming. Xu, Hui. Shi, Linda Hui.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201525
Format: Electronic Resources
Availability Online Library~1

Web Marketing For Dummies

2024-12-25T18:53:40Z

Author Zimmerman, Jan.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413368
Format: Electronic Resources
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Marketing information and research

2024-12-25T18:53:40Z

Author Housden, Matthew.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Key concepts in marketing

2024-12-25T18:53:40Z

Author Blythe, Jim.
Preferred Shelf Number ONLINE(368649.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/key-concepts-in-marketing
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Assessing the marketing environment

2024-12-25T18:53:40Z

Author Luck, Diana.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Services, marketing and management

2024-12-25T18:53:40Z

Author Gilmore, Audrey.
Preferred Shelf Number ONLINE(369304.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/services-marketing-and-management
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Psychological foundations of marketing

2024-12-25T18:53:40Z

Author Kimmel, Allan J.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing-Theorie Eine Einführung

2024-12-25T18:53:40Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337958.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02134-4
Format: Electronic Resources
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Marketing Grundlagen marktorientierter Unternehmensführung

2024-12-25T18:53:40Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6916-3
Format: Electronic Resources
Availability Online Library~1

Marketing-Theorie Eine Einführung

2024-12-25T18:53:40Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6695-7
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Essentials of marketing management

2024-12-25T18:53:40Z

Author Lancaster, Geoffrey, 1938- Massingham, Lester.
Preferred Shelf Number ONLINE
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Reconnecting marketing to markets

2024-12-25T18:53:40Z

Author Araujo, Luis, 1970- Finch, John. Kjellberg, Hans.
Preferred Shelf Number ONLINE
Electronic Access Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
Format: Electronic Resources
Availability Online Library~1

Marketing-Theorie Eine Einführung

2024-12-25T18:53:40Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8059-5
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Marketing a critical introduction

2024-12-25T18:53:40Z

Author Hackley, Christopher E.
Preferred Shelf Number ONLINE(370004.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-a-critical-introduction
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Management der Marketing-Kommunikation

2024-12-25T18:53:40Z

Author Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-69274-4
Format: Electronic Resources
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Bayesian statistics and marketing

2024-12-25T18:53:40Z

Author Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward)
Preferred Shelf Number ONLINE
Electronic Access Books24x7 http://www.books24x7.com/marc.asp?bookid=13451 John Wiley http://dx.doi.org/10.1002/0470863692
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Availability Online Library~1

Management der Marketing-Kommunikation

2024-12-25T18:53:40Z

Author Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-27534-7
Format: Electronic Resources
Availability Online Library~1

Dictionary of marketing communications

2024-12-25T18:53:40Z

Author Govoni, Norman A. P.
Preferred Shelf Number ONLINE(368133.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/dictionary-of-marketing-communications
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European business and marketing

2024-12-25T18:53:40Z

Author Harris, Phil, 1952- McDonald, Frank, 1951-
Preferred Shelf Number ONLINE(368267.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/european-business-and-marketing-2e
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Marketing the retro revolution

2024-12-25T18:53:40Z

Author Brown, Stephen, 1955 March 23-
Preferred Shelf Number ONLINE(368824.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-the-retro-revolution
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Handbook of relationship marketing

2024-12-25T18:53:40Z

Author Sheth, Jagdish N. Parvatiyar, Atul.
Preferred Shelf Number ONLINE(368444.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/handbook-of-relationship-marketing
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Marketing places and spaces

2024-12-25T18:53:40Z

Author Correia, Anto<U+0301>nia.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201510
Format: Electronic Resources
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Erfolgsfaktoren des Mobile Marketing

2024-12-25T18:53:40Z

Author Bauer, Hans H. editor. Bryant, Melchior D. editor. Dirks, Thorsten. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-85296-4
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GABLER KOMPAKT-LEXIKON MARKETING

2024-12-25T18:53:40Z

Author Poth, Ludwig G. author. Poth, Gudrun S. author. Pradel, Marcus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8773-0
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The essentials of marketing research

2024-12-25T18:53:40Z

Author Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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The SAGE handbook of marketing theory

2024-12-25T18:53:40Z

Author Maclaran, Pauline.
Preferred Shelf Number ONLINE(369717.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/the-sage-handbook-of-marketing-theory
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Interactive marketing revolution or rhetoric?

2024-12-25T18:53:40Z

Author Miles, Christopher, 1967-
Preferred Shelf Number ONLINE
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CIM coursebook project management in marketing

2024-12-25T18:53:40Z

Author McKee, Frank.
Preferred Shelf Number ONLINE
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The thought leaders project hospital marketing

2024-12-25T18:53:40Z

Author Segbers, Robin.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=445836
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Relationship marketing a consumer experience approach

2024-12-25T18:53:40Z

Author Baron, Steve (J. Steve) Conway, A. (Anthony) Warnaby, Gary.
Preferred Shelf Number ONLINE(369210.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/relationship-marketing
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CIM coursebook the marketing planning process

2024-12-25T18:53:40Z

Author Donnelly, Ray. Harrison, Graham, 1954- Megicks, Phil.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Database Marketing Analyzing and Managing Customers

2024-12-25T18:53:40Z

Author Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-72579-6
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Availability Online Library~1

Tips & traps for marketing your business

2024-12-25T18:53:40Z

Author Cooper, Scott W. Grutzner, Fritz. Cooper, Birk.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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Whisky technology, production and marketing

2024-12-25T18:53:40Z

Author Russell, Inge, 1947-
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780126692020
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3G marketing communities and strategic partnerships

2024-12-25T18:53:40Z

Author Ahonen, Tomi T. Kasper, Timo. Melkko, Sara. John Wiley & Sons.
Preferred Shelf Number ONLINE
Electronic Access John Wiley http://dx.doi.org/10.1002/0470011181 Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004011077-b.html
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Leveraging computer-mediated marketing environments

2024-12-25T18:53:40Z

Author Bowen, Gordon, 1950- editor. Ozuem, Wilson, 1974- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9
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Tourism planning and destination marketing

2024-12-25T18:53:40Z

Author Camilleri, Mark Anthony, 1976- editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787562912
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Strategic perspectives in destination marketing

2024-12-25T18:53:40Z

Author Camilleri, Mark Anthony, 1976- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4
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Marketing in and for a sustainable society

2024-12-25T18:53:40Z

Author Malhotra, Naresh K.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613
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Availability Online Library~1

Whisky : technology, production and marketing

2024-12-25T18:53:40Z

Author Russell, Inge, editor. Stewart, Graham, editor.
Preferred Shelf Number ONLINE(355610.1)
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780124017351
Format: Electronic Resources
Availability Online Library~1

Transnational Marketing and Transnational Consumers

2024-12-25T18:53:40Z

Author Sirkeci, Ibrahim. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334288.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-36775-5
Format: Electronic Resources
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Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch

2024-12-25T18:53:40Z

Author Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337414.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00018-9
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Marketing-Einführung Grundlagen - Überblick - Beispiele

2024-12-25T18:53:40Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337872.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01730-9
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Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling

2024-12-25T18:53:40Z

Author Hutter, Katharina. author. Hoffmann, Stefan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337990.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02268-6
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Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen

2024-12-25T18:53:40Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338449.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3863-3
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele

2024-12-25T18:53:40Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338450.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3873-2
Format: Electronic Resources
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Die erfolgreiche Arztpraxis Patientenorientierung - Mitarbeiterführung - Marketing

2024-12-25T18:53:40Z

Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336949.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-29297-2
Format: Electronic Resources
Availability Online Library~1

222 Keywords Marketing Grundwissen für Manager

2024-12-25T18:53:40Z

Author Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338184.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03385-9
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Ethisches Marketing in Psychologie und Psychotherapie

2024-12-25T18:53:40Z

Author Kernstock-Redl, Helga. author. Schultheiss, Florian. author. Stühlinger, Eva. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-7091-1015-7
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen für Studium und Praxis

2024-12-25T18:53:40Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3855-8
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Praxisorientiertes Online-Marketing Konzepte – Instrumente – Checklisten

2024-12-25T18:53:40Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6774-9
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Routledge handbook of political marketing

2024-12-25T18:53:40Z

Author Lees-Marshment, Jennifer.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing management a cultural perspective

2024-12-25T18:53:40Z

Author Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing-Grundlagen Eine fallstudienbasierte Einführung

2024-12-25T18:53:40Z

Author Griese, Kai-Michael. author. Bröring, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6622-3
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Marketing-Einführung Grundlagen – Überblick – Beispiele

2024-12-25T18:53:40Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6931-6
Format: Electronic Resources
Availability Online Library~1

Commodity Marketing Grundlagen – Besonderheiten – Erfahrungen

2024-12-25T18:53:40Z

Author Enke, Margit. editor. Geigenmüller, Anja. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6388-8
Format: Electronic Resources
Availability Online Library~1

Inside marketing practices, ideologies, devices

2024-12-25T18:53:40Z

Author Zwick, Detlev. Cayla, Julien.
Preferred Shelf Number ONLINE
Electronic Access Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001
Format: Electronic Resources
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Hospitality marketing principles and practice

2024-12-25T18:53:40Z

Author Bowie, David, 1951- Buttle, Francis.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Moderne Marketing-Kommunikation System – Prozess – Management

2024-12-25T18:53:40Z

Author Tropp, Jörg. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-531-92802-9
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Die erfolgreiche Arztpraxis Patientenorientierung — Mitarbeiterführung — Marketing

2024-12-25T18:53:40Z

Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-00734-7
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen für Studium und Praxis

2024-12-25T18:53:40Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8869-0
Format: Electronic Resources
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Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele

2024-12-25T18:53:40Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
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Praxishandbuch Firmenkundengeschäft Geschäftsfelder, Risikomanagement, Marketing

2024-12-25T18:53:40Z

Author Hilse, Jürgen. editor. Netzel, Werner. editor. Simmert, Diethard B. editor. SpringerLink (Online service)
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Marketing island destinations concepts and cases

2024-12-25T18:53:40Z

Author Lewis-Cameron, Acolla.
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Marketing the arts a fresh approach

2024-12-25T18:53:40Z

Author O'Reilly, Daragh. Kerrigan, Finola.
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Marketing IT products and services

2024-12-25T18:53:40Z

Author Keyes, Jessica, 1950-
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Medien im Marketing Optionen der Unternehmenskommunikation

2024-12-25T18:53:40Z

Author Gröppel-Klein, Andrea. editor. Germelmann, Claas Christian. editor. SpringerLink (Online service)
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Praxisorientiertes Dialog-Marketing Konzepte – Instrumente – Fallbeispiele

2024-12-25T18:53:40Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
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Marketing Grundlagen für Studium und Praxis

2024-12-25T18:53:40Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
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Marketing-Einführung Grundlagen – Überblick – Beispiele

2024-12-25T18:53:40Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
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Marketing in travel and tourism

2024-12-25T18:53:40Z

Author Middleton, Victor T. C. Fyall, Alan. Morgan, Michael, 1948 Sept. 29- Ranchhod, Ashok.
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Internet marketing a practical approach

2024-12-25T18:53:40Z

Author Charlesworth, Alan, 1956-
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The Constant Contact guide to email marketing

2024-12-25T18:53:40Z

Author Groves, Eric (Eric S.) Constant Contact, Inc.
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Flagship marketing concepts and places

2024-12-25T18:53:40Z

Author Kent, Tony (A. E.) Brown, Reva Berman, 1939-
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Political marketing principles and applications

2024-12-25T18:53:40Z

Author Lees-Marshment, Jennifer.
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Pharmaceutical marketing : principles, environment, and practice

2024-12-25T18:53:40Z

Author Smith, Mickey C., author. Kolassa, E. M., author. Perkins, Greg, author. Siecker, Bruce, author.
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Integriertes Marketing Strategie – Organisation – Instrumente

2024-12-25T18:53:40Z

Author Busch, Rainer. author. Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
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Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele

2024-12-25T18:53:40Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
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Multi-Channel-Communications- und Marketing-Management

2024-12-25T18:53:40Z

Author Emrich, Christin. author. SpringerLink (Online service)
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Marketing und Prozessgestaltung am Baumarkt

2024-12-25T18:53:40Z

Author Köster, Dieter. author. SpringerLink (Online service)
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Die Rechnungsgestaltung als innovatives Marketing-Instrument

2024-12-25T18:53:40Z

Author Aholt, Andreas. author. SpringerLink (Online service)
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Data mining for design and marketing

2024-12-25T18:53:40Z

Author Ohsawa, Y. (Yukio), 1968- Yada, Katsutoshi.
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Web marketing for the music business

2024-12-25T18:53:40Z

Author Hutchison, Thomas W. (Thomas William)
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Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240810447
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Handbook of Marketing Decision Models

2024-12-25T18:53:40Z

Author Wierenga, Berend. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-0-387-78213-3
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International marketing management text and cases

2024-12-25T18:53:40Z

Author Mathur, U. C., 1938-
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Marketing research a practical approach

2024-12-25T18:53:40Z

Author Kolb, Bonita M.
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Statistics for marketing and consumer research

2024-12-25T18:53:40Z

Author Mazzocchi, Mario.
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Marketing Grundlagen für Studium und Praxis

2024-12-25T18:53:40Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
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Erfolgreiches Marketing für die Arztpraxis

2024-12-25T18:53:40Z

Author Hausegger, Viktoria. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-211-69775-7
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Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling

2024-12-25T18:53:40Z

Author Bischopnick, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)
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Emotionen im Marketing Verstehen — Messen — Nutzen

2024-12-25T18:53:40Z

Author Bosch, Christian. author. Schiel, Stefan. author. Winder, Thomas. author. SpringerLink (Online service)
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Kooperationsfähigkeiten im Marketing Eine empirische Untersuchung

2024-12-25T18:53:40Z

Author Schögel, Marcus. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-9140-5
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Die erfolgreiche Arztpraxis Patientenorientierung — Mitarbeiterführung — Marketing

2024-12-25T18:53:40Z

Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/3-540-29862-2
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Marketing Performance Messen — Analysieren — Optimieren

2024-12-25T18:53:40Z

Author Bauer, Hans H. author. Stokburger, Gregor. author. Hammerschmidt, Maik. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-0664-9
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Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele

2024-12-25T18:53:40Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9163-8
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Marketing-Einführung Grundlagen,Überblick, Beispiele

2024-12-25T18:53:40Z

Author Kuß, Alfred. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9289-5
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Medienmanagement Band 3: Medienbetriebswirtschaftslehre — Marketing

2024-12-25T18:53:40Z

Author Altendorfer, Otto. editor. Hilmer, Ludwig. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-531-90098-8
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Pharmaceutical marketing a practical guide

2024-12-25T18:53:40Z

Author Dogramatzis, Dimitris, 1962-
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Eyecare business marketing and strategy

2024-12-25T18:53:40Z

Author Moss, Gary L. Shaw-McMinn, Peter G.
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Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780750672382
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Handbook of marketing and society

2024-12-25T18:53:40Z

Author Bloom, Paul N. Gundlach, Gregory T. (Gregory Thomas)
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Handbook of services marketing & management

2024-12-25T18:53:40Z

Author Swartz, Teresa A. Iacobucci, Dawn.
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Sustainable marketing managerial-ecological issues

2024-12-25T18:53:40Z

Author Fuller, Donald A.
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Relationship marketing theory and practice

2024-12-25T18:53:40Z

Author Buttle, Francis.
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Sage brief guide to marketing ethics

2024-12-25T18:53:40Z

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International marketing in the fast changing world

2024-12-25T18:53:40Z

Author Sto<U+0308>ttinger, Barbara. Schlegelmilch, Bodo B. Zou, Shaoming.
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Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201526
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Encyclopedia of major marketing strategies. Volume 3

2024-12-25T18:53:40Z

Author Miskelly, Matthew, editor. Gale Group.
Preferred Shelf Number ONLINE(341183.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
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Gale business insights handbook of global marketing

2024-12-25T18:53:40Z

Author Ferrara, Miranda Herbert, 1950-, editor. Gale Group.
Preferred Shelf Number ONLINE(341187.1)
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CIM coursebook delivering customer value through marketing

2024-12-25T18:53:40Z

Author Donnelly, Ray. Linton, Colin.
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E-marketing applications of information technology and the internet within marketing

2024-12-25T18:53:40Z

Author Molenaar, Cor.
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Cult of analytics driving online marketing strategies using web analytics

2024-12-25T18:53:40Z

Author Jackson, Steve.
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Bottom of the pyramid marketing : making, shaping and developing BoP markets

2024-12-25T18:53:40Z

Author Singh, Ramendra, editor.
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Application of gaming in new media marketing

2024-12-25T18:53:40Z

Author Mishra, Pratika, 1981- editor. Dham, Swati Oberoi, 1983- editor. IGI Global, publisher.
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Myth in modern media management and marketing

2024-12-25T18:53:40Z

Author Kreft, Jan, editor. Kuczamer-Klopotowska, Sylwia, 1971- editor. Kalinowska-Zeleznik, Anna, 1971- editor. IGI Global, publisher.
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Smart marketing with the internet of things

2024-12-25T18:53:40Z

Author Simoes, Dora, 1970- editor. Barbosa, Belem, 1971- editor. Filipe, Sandra, 1973- editor. IGI Global, publisher.
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Shopper marketing and the role of in-store marketing

2024-12-25T18:53:40Z

Author Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.
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Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411
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Marketing geography with special reference to retailing

2024-12-25T18:53:40Z

Author Davies, R. L., 1940-
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Marketing technologies corporate cultures and technological change

2024-12-25T18:53:40Z

Author Simakova, Elena, 1973-
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US Programs Affecting Food and Agricultural Marketing

2024-12-25T18:53:40Z

Author Armbruster, Walter J. editor. Knutson, Ronald D. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331624.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4614-4930-0
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Advanced theory and practice in sport marketing

2024-12-25T18:53:40Z

Author Schwarz, Eric C. Hunter, Jason D. LaFleur, Alan.
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Social Media Marketing und -Management im Tourismus

2024-12-25T18:53:40Z

Author Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337308.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37952-9
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Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden

2024-12-25T18:53:40Z

Author Köhn-Ladenburger, Christiane. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3577-9
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Diversity in European Marketing Text and Cases

2024-12-25T18:53:40Z

Author Rudolph, Thomas. editor. Schlegelmilch, Bodo B. editor. Bauer, András. editor. Franch, Josep. editor. Meise, Jan Niklas. editor.
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-6976-7
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Ethics in marketing international cases and perspectives

2024-12-25T18:53:40Z

Author Murphy, Patrick E., 1948- Laczniak, Eugene R. Prothero, Andrea.
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Global sport marketing contemporary issues and practice

2024-12-25T18:53:40Z

Author Desbordes, Michel. Richelieu, André.
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Marketing research for beginners a practical handbook

2024-12-25T18:53:40Z

Author Khoo, Hong Meng. Gale Group.
Preferred Shelf Number ONLINE(341051.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
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Marketing im Gesundheitsbetrieb Betriebswirtschaft für das Gesundheitswesen

2024-12-25T18:53:40Z

Author Frodl, Andreas. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-6897-5
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Agricultural marketing structural models for price analysis

2024-12-25T18:53:40Z

Author Vercammen, James.
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Big business marketing for small business budgets

2024-12-25T18:53:40Z

Author McMurtry, Jeanette Maw.
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Electronic Access Subscription required
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Marketing Semiotics Signs, Strategies, and Brand Value.

2024-12-25T18:53:40Z

Author Oswald, Laura R.
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Marketing Intelligence Wissen als Entscheidungsgrundlage im Marketing

2024-12-25T18:53:40Z

Author Göb, Julika. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8660-3
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Impression Management Professionelles Marketing in eigener Sache

2024-12-25T18:53:40Z

Author Jendrosch, Thomas. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8715-0
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Global marketing and advertising understanding cultural paradoxes

2024-12-25T18:53:40Z

Author Mooij, Marieke K. de, 1943-
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Sustainable marketing of cultural and heritage tourism

2024-12-25T18:53:40Z

Author Chhabra, Deepack, 1963-
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CIM revision cards assessing the marketing environment

2024-12-25T18:53:40Z

Author Luck, Diana.
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Flying off course airline economics and marketing

2024-12-25T18:53:40Z

Author Doganis, Rigas.
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Managing service firms the power of managerial marketing

2024-12-25T18:53:40Z

Author Skålén, Per.
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Advances in tourism destination marketing managing networks

2024-12-25T18:53:40Z

Author Kozak, M. (Metin), 1968- Gnoth, Juergen. Andreu, Luisa.
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Marketing für Physiotherapeuten Erfolgreich mit kleinem Budget

2024-12-25T18:53:40Z

Author Westendorf, Christian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-540-78869-0
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The Relationship Marketer Rethinking Strategic Relationship Marketing

2024-12-25T18:53:40Z

Author Hougaard, Søren. author. Bjerre, Mogens. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-03243-1
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Internes Marketing in Dienstleistungsnetzwerken Konzeption und Erfolgsmessung

2024-12-25T18:53:40Z

Author Michaelis, Manuel. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8272-8
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Methoden der Marketing-Forschung Grundlagen und Praxisbeispiele

2024-12-25T18:53:40Z

Author Raab, Gerhard. author. Unger, Alexander. author. Unger, Fritz. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8230-8
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Contemporary issues in marketing and consumer behaviour

2024-12-25T18:53:40Z

Author Parsons, Elizabeth. Maclaran, Pauline.
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Interpretation in social life, social science, and marketing

2024-12-25T18:53:40Z

Author O'Shaugnessy, John, 1927-
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Sales & Service Management, Marketing, Promotion und Performance

2024-12-25T18:53:40Z

Author Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9591-9
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Dynamik im Marketing Umfeld — Strategie — Struktur — Kultur

2024-12-25T18:53:40Z

Author Sabel, Hermann. author. Weiser, Christoph. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-5579-7
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Marketing Grundlagen marktorientierter Unternehmensführung Konzepte — Instrumente — Praxisbeispiele

2024-12-25T18:53:40Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9584-1
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Health Services Marketing A Practitioner's Guide

2024-12-25T18:53:40Z

Author Thomas, Richard K. author. SpringerLink (Online service)
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Probabilistic methods for financial and marketing informatics

2024-12-25T18:53:40Z

Author Neapolitan, Richard E. Jiang, Xia.
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Probabilistic methods for financial and marketing informatics

2024-12-25T18:53:40Z

Author Neapolitan, Richard E. Jiang, Xia. ScienceDirect (Online service)
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Marketing Eine Einführung in die marktorientierte Unternehmensführung

2024-12-25T18:53:40Z

Author Olbrich, Rainer. author. SpringerLink (Online service)
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Marketing-Trends Innovative Konzepte für Ihren Markterfolg

2024-12-25T18:53:40Z

Author Förster, Anja. author. Kreuz, Peter. author. SpringerLink (Online service)
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Ganzheitliches Tourismus-Marketing Die Gestaltung regionaler Kooperationsbeziehungen

2024-12-25T18:53:40Z

Author Bär, Sören. author. SpringerLink (Online service)
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Marketing im Perspektivenwechsel Festschrift für Udo Koppelmann

2024-12-25T18:53:40Z

Author Fröhlich-Glantschnig, Elisabeth. editor. SpringerLink (Online service)
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Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels

2024-12-25T18:53:40Z

Author Schröder, Hendrik. author. SpringerLink (Online service)
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Writing marketing literary lessons from academic authorities

2024-12-25T18:53:40Z

Author Brown, Stephen, 1955 March 23-
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Libraries, mission & marketing writing mission statements that work

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Author Wallace, Linda K.
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Marketing and sales in the chemical industry

2024-12-25T18:53:40Z

Author Jakobi, R. (Rolf) Wiley InterScience (Online service)
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Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies

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Author Ding, Min. editor. Eliashberg, Jehoshua. editor. Stremersch, Stefan. editor. SpringerLink (Online service)
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The 4A's of marketing creating value for customers, companies and society

2024-12-25T18:53:40Z

Author Sheth, Jagdish N. Sisodia, Rajendra.
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The handbook of organic and fair trade food marketing

2024-12-25T18:53:40Z

Author Wright, Simon, 1957- McCrea, Diane. Sainsbury's (Firm) Wiley InterScience (Online service)
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Managing Business Interfaces Marketing and Engineering Issues in the Supply Chain and Internet Domains

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Author Chakravarty, Amiya K. editor. Eliashberg, Jehoshua. editor. SpringerLink (Online service)
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The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

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Author Safko, Lon.
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The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

2024-12-25T18:53:40Z

Author Amos, James. Emerson, B. J.
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Return on influence the revolutionary power of Klout, social scoring, and influence marketing

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Author Schaefer, Mark.
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The successful marketing plan a disciplined and comprehensive approach

2024-12-25T18:53:40Z

Author Hiebing, Roman G. Cooper, Scott W.
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The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

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Author Sugiyama, Kotaro. Andree, Tim.
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Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing

2024-12-25T18:53:40Z

Author Azevedo, Abaet�e de. Pomeranz, Ricardo.
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Turn clicks into customers proven marketing techniques for converting online traffic into revenue

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Author Forrester, Duane.
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Everything I know about marketing I learned from Google

2024-12-25T18:53:40Z

Author Goldman, Aaron, 1978-
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Voice-of-the-customer marketing a revolutionary five-step process to create customers who care, spend, and stay

2024-12-25T18:53:40Z

Author Roman, Ernan.
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Repositioning marketing in an era of competition, change, and crisis

2024-12-25T18:53:40Z

Author Trout, Jack. Rivkin, Steve, 1947-
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The next evolution of marketing connect with your customers by marketing with meaning

2024-12-25T18:53:40Z

Author Gilbreath, Bob.
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The big book of marketing lessons and best practices from the world's greatest companies

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Author Bennett, Anthony G.
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501 killer marketing tactics to increase sales, maximize profits, and stomp your competition

2024-12-25T18:53:40Z

Author Feltenstein, Tom. Feltenstein, Tom. 401 killer marketing tactics to increase sales, maximize profits, and stomp your competition.
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Case studies on food experiences in marketing, retail, and events

2024-12-25T18:53:40Z

Author Doppler, Susanne, editer. Steffen, Adrienne, editer.
Preferred Shelf Number XX(522459.1)
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Field guide to case study research in business-to-business marketing and purchasing

2024-12-25T18:53:40Z

Author Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.
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Stand out social marketing 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence

2024-12-25T18:53:40Z

Author Lewis, Mike, 1975-
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The mobile marketing revolution how your brand can have a one-to-one conversation with everyone

2024-12-25T18:53:40Z

Author Alpert, Jed. Fishback, Steven.
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The DragonSearch online marketing manual for entrpreneurs and small business

2024-12-25T18:53:40Z

Author Dragon, Ric.
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The successful marketing plan how to create dynamic, results-oriented marketing

2024-12-25T18:53:40Z

Author Hiebing, Roman G. Cooper, Scott W. Wehrenberg, Steve.
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The old rules of marketing are dead the 6 new rules to reinvent your brand & reigniting your business

2024-12-25T18:53:40Z

Author Pearson, Timothy R.
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301 ways to use social media to boost your marketing

2024-12-25T18:53:40Z

Author Parker, Catherine, 1978-
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30-minute social media marketing step-by-step techniques to spread the word about your business fast and free

2024-12-25T18:53:40Z

Author Gunelius, Susan.
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Social media marketing all-in-one for dummies

2024-12-25T18:53:40Z

Author Zimmerman, Jan. Sahlin, Doug.
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Electronic Access Image http://images.contentreserve.com/ImageType-100/0128-1/{0C4B702C-5BC6-4508-A88B-3B347EB4213C}Img100.jpg Books24x7 http://www.books24x7.com/marc.asp?bookid=40815 Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=588999 John Wiley http://dx.doi.org/10.1002/9781118257661 OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={0C4B702C-5BC6-4508-A88B-3B347EB4213C}&Format=50
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Retail and marketing channels economic and marketing perspectives on producer-distributor relationships

2024-12-25T18:53:40Z

Author Pellegrini, Luca. Reddy, Srinivas K. Universit ̉commerciale Luigi Bocconi. Centro di studi sul commercio. New York University. Department of Marketing. International Conference on Distribution (4th : 1987 : Milan, Italy)
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Economics of banana production and marketing in the tropics (a case study of Cameroon)

2024-12-25T18:53:40Z

Author Fonsah, Esendugue Gregory. Chidebelu, Angus Nnaemeka, S. D., 1948- Project Muse Project Muse.
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Handbook of research on entrepreneurship and marketing for global reach in the digital economy

2024-12-25T18:53:40Z

Author Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.
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Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5
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Breaking down language and cultural barriers through contemporary global marketing strategies

2024-12-25T18:53:40Z

Author Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
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Integrated marketing communications, strategies, and tactical operations in sports organizations

2024-12-25T18:53:40Z

Author Alonso Dos Santos, Manuel, 1981- editor. IGI Global, publisher.
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Strategic marketing for social enterprises in Developing nations

2024-12-25T18:53:40Z

Author Chiweshe, Nigel, 1983- editor. Ellis, Debbie, 1967- editor. IGI Global, publisher.
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Case studies in the traditional food sector : a volume in the consumer science and strategic marketing series

2024-12-25T18:53:40Z

Author Cavicchi, Alessio, editor. Santini, Cristina, editor.
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Electronic Access ScienceDirect https://www.sciencedirect.com/science/book/9780081009444
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Marketing peace for social transformation and global prosperity

2024-12-25T18:53:40Z

Author Nedelea, Alexandru, 1971- editor. Nedelea, Marilena-Oana, 1977- editor. IGI Global, publisher.
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Service marketing strategies for small and medium enterprises : emerging research and opportunities

2024-12-25T18:53:40Z

Author Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.
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Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics

2024-12-25T18:53:40Z

Author Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.
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Evaluating the gaps and intersections between marketing education and the marketing profession

2024-12-25T18:53:40Z

Author Pinheiro, Margarida M., 1961- editor. Estima, Ana, 1975- editor. Marques, Susana, 1969- editor. IGI Global, publisher.
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Advanced methodologies and technologies in digital marketing and entrepreneurship

2024-12-25T18:53:40Z

Author Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
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Case studies in the traditional food sector : a volume in the Consumer Science and Strategic Marketing series

2024-12-25T18:53:40Z

Author Cavicchi, Alessio, editor. Santini, Cristina, editor.
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Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780081010075
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Organizing marketing and sales : mastering contemporary B2B challenges

2024-12-25T18:53:40Z

Author Andersson, Per, 1957- editor. Axelsson, Bj¿̐ưorn, 1948- editor. Rosenqvist, Christopher, editor.
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Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787549685
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The sustainable marketing concept in European SMEs : insights from the food & drink industry

2024-12-25T18:53:40Z

Author Rudawska, Edyta, editor.
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Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787540385
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The role of language and symbols in promotional strategies and marketing schemes

2024-12-25T18:53:40Z

Author Epure, Manuela, 1965- editor. Mihaes, Lorena Clara, 1975- editor. IGI Global, publisher.
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Multi-channel marketing, branding and retail design : new challenges and opportunities

2024-12-25T18:53:40Z

Author McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.
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Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786354556
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The handbook of managing and marketing tourism experiences

2024-12-25T18:53:40Z

Author Sotiriadis, Marios, editor. Gursoy, Dogan, editor.
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Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786352897
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Advances in Islamic finance, marketing, and management : an Asian perspective

2024-12-25T18:53:40Z

Author Mutum, Dilip S., editor. Butt, Mohammad Mohsin, editor. Rashid, Mamunur, editor.
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Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786358981
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Strategic marketing management in Asia : case studies and lessons across industries

2024-12-25T18:53:40Z

Author Andaleeb, Syed Saad, editor. Ḥasan, Khālid, editor. Prabhu, Jaideep C., writer of foreword. Sheth, Jagdish N., sponsoring body. Rangan, Kasturi, sponsoring body.
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Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786357458
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Proactive marketing for the new and experienced library director : going beyond the gate count

2024-12-25T18:53:40Z

Author Goldsmith, Melissa U. D., author. Fonseca, Anthony J., author.
Preferred Shelf Number ONLINE(355410.1)
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9781843347873
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A nation of small shareholders marketing Wall Street after World War II

2024-12-25T18:53:40Z

Author Traflet, Janice M., 1970- Project Muse.
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Medical tourism the ethics, regulation, and marketing of health mobility

2024-12-25T18:53:40Z

Author Hall, Colin Michael, 1961-
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The marketing matrix how the corporation gets its power-- and how we can reclaim it

2024-12-25T18:53:40Z

Author Hastings, Gerard.
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Marketing to moviegoers a handbook of strategies and tactics

2024-12-25T18:53:40Z

Author Marich, Robert. Project Muse.
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Your ad here the cool sell of guerrilla marketing

2024-12-25T18:53:40Z

Author Serazio, Michael. Project Muse.
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Cities for sale municipalities as public relations and marketing firms

2024-12-25T18:53:40Z

Author Zavattaro, Staci M., 1983- Project Muse.
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Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program

2024-12-25T18:53:40Z

Author Funk, Tom. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330603.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4302-4408-0
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International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

2024-12-25T18:53:40Z

Author Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331684.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4614-5125-9
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The Business of Android Apps Development Making and Marketing Apps that Succeed on Google Play, Amazon App Store and More

2024-12-25T18:53:40Z

Author Sandberg, Roy. author. Rollins, Mark. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330674.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4302-5008-1
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Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

2024-12-25T18:53:40Z

Author Solberg Søilen, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334294.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-36793-9
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Luxury Marketing A Challenge for Theory and Practice

2024-12-25T18:53:40Z

Author Wiedmann, Klaus-Peter. editor. Hennigs, Nadine. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335368.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4399-6
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India’s Agricultural Marketing Market Reforms and Emergence of New Channels

2024-12-25T18:53:40Z

Author Ghosh, Nilabja. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335524.1)
Electronic Access http://dx.doi.org/10.1007/978-81-322-1572-1
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Cities for sale municipalities as public relations and marketing firms

2024-12-25T18:53:40Z

Author Zavattaro, Staci M., 1983-
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Best Practices in Marketing and their Impact on Quality of Life

2024-12-25T18:53:40Z

Author Alves, Helena. editor. Vázquez, José Luis. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336093.1)
Electronic Access http://dx.doi.org/10.1007/978-94-007-5878-0
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Online-Marketing für die erfolgreiche Apotheke Website, SEO, Social Media, Werberecht

2024-12-25T18:53:40Z

Author Schramm, Alexandra. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336944.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-29199-9
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Online-Marketing für das erfolgreiche Krankenhaus Website, SEO, Social Media, Werberecht

2024-12-25T18:53:40Z

Author Schramm, Alexandra. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336945.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-29227-9
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Marketing für Physiotherapeuten Erfolgreich mit kleinem Budget. Mit Rechtshinweisen und Expertenmeinungen aus Physiotherapie, Medien und Werbung

2024-12-25T18:53:40Z

Author Westendorf, Christian. author. Schramm, Alexandra. author. Schneider, Johan. author. Doll, Ronald. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337172.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-35153-2
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Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele

2024-12-25T18:53:40Z

Author Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337420.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00035-6
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Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen

2024-12-25T18:53:40Z

Author Schieblon, Claudia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337756.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01322-6
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Grundlagen der Immobilienwirtschaft Recht – Steuern – Marketing – Finanzierung – Bestandsmanagement – Projektentwicklung

2024-12-25T18:53:40Z

Author Brauer, Kerry-U. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-01658-6
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Total Loyalty Marketing Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

2024-12-25T18:53:40Z

Author Schüller, Anne M. author. Fuchs, Gerhard. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337907.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01885-6
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Strategie und Marketing im Web 2.0 Handbuch für Steuerberater und Wirtschaftsprüfer

2024-12-25T18:53:40Z

Author Heßler, Armin. author. Mosebach, Petra. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338468.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4062-9
Format: Electronic Resources
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Gale business insights handbook of social media marketing

2024-12-25T18:53:40Z

Author Ferrara, Miranda Herbert, 1950- editor. Gale Group.
Preferred Shelf Number ONLINE(341190.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
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The marketing of technology intensive products and services : driving innovations for non-marketers

2024-12-25T18:53:40Z

Author Corsi, Patrick. Dulieu, Mike.
Preferred Shelf Number ONLINE
Electronic Access Wiley Online Library
Format: Electronic Resources
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Electronic Business and Marketing New Trends on its Process and Applications

2024-12-25T18:53:40Z

Author Matsuo, Tokuro. editor. Colomo-Palacios, Ricardo. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334502.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37932-1
Format: Electronic Resources
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The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

2024-12-25T18:53:40Z

Author Shin, Kwang-Yong. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334534.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-38091-4
Format: Electronic Resources
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Management und Marketing im Kulturtourismus Basiswissen – Praxisbeispiele – Checklisten

2024-12-25T18:53:40Z

Author Steinecke, Albrecht. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336651.1)
Electronic Access http://dx.doi.org/10.1007/978-3-531-19125-6
Format: Electronic Resources
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Enterprise Marketing Management Informationslogistik für das Marketing von morgen

2024-12-25T18:53:40Z

Author Spiegelberg, Domenik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337532.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00532-0
Format: Electronic Resources
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Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.

2024-12-25T18:53:40Z

Author Hilbig, Heino. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338098.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02891-6
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Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

2024-12-25T18:53:40Z

Author Klapdor, Sebastian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335272.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01732-3
Format: Electronic Resources
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Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough

2024-12-25T18:53:40Z

Author Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335284.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02444-4
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Einwilligungen im Permission Marketing Empirische Analysen von Determinanten aus der Sicht von Konsumenten

2024-12-25T18:53:40Z

Author Wissmann, Johannes. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338207.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03553-2
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Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert

2024-12-25T18:53:40Z

Author Rutschmann, Marc. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338491.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4281-4
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Zur Qualität von Inbound Centers im Marketing Typen – Wirkungen – Implikationen

2024-12-25T18:53:40Z

Author Schagen, Alexander. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338504.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4367-5
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Erfolgreich im Pharma-Marketing Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen

2024-12-25T18:53:40Z

Author Umbach, Günter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338542.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4571-6
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Online-Marketing für die erfolgreiche Arztpraxis Website, SEO, Social Media, Werberecht

2024-12-25T18:53:40Z

Author Schramm, Alexandra. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-25147-4
Format: Electronic Resources
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Online-Marketing für die erfolgreiche Zahnarztpraxis Website, SEO, Social Media, Werberecht

2024-12-25T18:53:40Z

Author Schramm, Alexandra. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-25338-6
Format: Electronic Resources
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Public Marketing Marketing-Management für den öffentlichen Sektor

2024-12-25T18:53:40Z

Author Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3552-6
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Cause related Marketing in Deutschland Theoretische Fundierung und empirische Analyse

2024-12-25T18:53:40Z

Author Roos, Melanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3935-7
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Guerilla Marketing Alternative Werbeformen als Techniken der Produktinszenierung

2024-12-25T18:53:40Z

Author Krieger, Kai Harald. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4045-2
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Beratungszufriedenheit bei B2B-Lösungen Eine Relationship-Marketing-Perspektive aus der Sicht von IT-Nachfragern

2024-12-25T18:53:40Z

Author Kleipaß, Ulrich. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4117-6
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Integrativ-Prozessuales Marketing Eine Einführung Mit durchgehender Schwarzkopf&Henkel-Fallstudie

2024-12-25T18:53:40Z

Author Mattmüller, Roland. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4470-2
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Die 11 Irrtümer über Social Media Was Sie über Marketing und Reputationsmanagement in sozialen Netzwerken wissen sollten

2024-12-25T18:53:40Z

Author Wolber, Hendrik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7152-4
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Wheat Marketing in Transition The Transformation of the Australian Wheat Board

2024-12-25T18:53:40Z

Author Botterill, Linda Courtenay. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-94-007-2804-2
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Kontextsensitive Services für mobile Endgeräte Spezifizierung und Evaluation eines Steuerungsmodells im Mobile Marketing

2024-12-25T18:53:40Z

Author Lanzer, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3610-3
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Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR

2024-12-25T18:53:40Z

Author Lammenett, Erwin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3636-3
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Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

2024-12-25T18:53:40Z

Author Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3722-3
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The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior

2024-12-25T18:53:40Z

Author Steckstor, Denise. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7078-7
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Sports Marketing Agreements: Legal, Fiscal and Practical Aspects

2024-12-25T18:53:40Z

Author Blackshaw, Ian S. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-90-6704-793-7
Format: Electronic Resources
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Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commercial Rights to Major Sporting Events

2024-12-25T18:53:40Z

Author Louw, Andre M. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-90-6704-864-4
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Marketing management and communications in the public sector

2024-12-25T18:53:40Z

Author Pasquier, Martial. Villeneuve, Jean-Patrick.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Unternehmen Zahnarztpraxis – die Bausteine des Erfolgs Teamführung, Betriebswirtschaft, Marketing, Zeitmanagement, Zukunftstrends

2024-12-25T18:53:40Z

Author Tafuro, Francesco. author. Franzen, Nicole. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-17170-3
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Marketing without advertising brand preference and consumer choice in Cuba

2024-12-25T18:53:40Z

Author Morales, Emilio, 1969- Scarpaci, Joseph L.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Staging the New Berlin place marketing and the politics of urban reinvention post-1989

2024-12-25T18:53:40Z

Author Colomb, Claire.
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Electronic Access Click here to view
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The financial services marketing handbook tactics and techniques that produce results

2024-12-25T18:53:40Z

Author Ehrlich, Evelyn, 1950- Fanelli, Duke, 1954-
Preferred Shelf Number ONLINE
Electronic Access John Wiley http://dx.doi.org/10.1002/9781118531716 OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={467839BF-2A54-4A09-BDE6-FFFC7C3786CF}&Format=50 OverDrive (EPUB) http://www.contentreserve.com/TitleInfo.asp?ID={467839BF-2A54-4A09-BDE6-FFFC7C3786CF}&Format=410 Image http://images.contentreserve.com/ImageType-100/0128-1/{467839BF-2A54-4A09-BDE6-FFFC7C3786CF}Img100.jpg
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Pioneers in marketing a collection of biographical essays

2024-12-25T18:53:40Z

Author Jones, D. G. Brian (Donald Gordon Brian), 1955-
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Electronic Access Click here to view
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The marketing of war in the age of neo-militarism

2024-12-25T18:53:40Z

Author Gouliamos, Kōstas. Kassimeris, Christos, 1974-
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Electronic Access Click here to view
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Safety pharmacology in pharmaceutical development approval and post marketing surveillance

2024-12-25T18:53:40Z

Author Gad, Shayne C., 1948- Gad, Shayne C., 1948- Safety pharmacology in pharmaceutical development and approval.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
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Greener products the making and marketing of sustainable brands

2024-12-25T18:53:40Z

Author Iannuzzi, Al.
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Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
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Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5)

2024-12-25T18:53:40Z

Author Mena, Jesus.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
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Hispanic marketing connecting with the new Latino consumer

2024-12-25T18:53:40Z

Author Korzenny, Felipe. Korzenny, Betty Ann, 1933-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing to the ageing consumer the secrets to building an age-friendly business

2024-12-25T18:53:40Z

Author Stroud, Dick. Walker, Kim, 1964-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=509845
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Kiss, bow, or shake hands, sales and marketing the essential cultural guide-- from presentations and promotions to communicating and closing

2024-12-25T18:53:40Z

Author Morrison, Terri. Conaway, Wayne A.
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Electronic Access Subscription required
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Web 2.0-Anwendungen im Marketing von Kunstmuseen Eine kritische Auseinandersetzung

2024-12-25T18:53:40Z

Author Binder, Tanja. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-531-19625-1
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The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns

2024-12-25T18:53:40Z

Author Weller, Bart. author. Calcott, Lori. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4302-4015-0
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Latinos, Inc. : the Marketing and Making of a People.

2024-12-25T18:53:40Z

Author Dávila, Arlene.
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.1525/j.ctt1ppw6p
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Leading edge marketing research 21st-century tools and practices

2024-12-25T18:53:40Z

Author Kaden, Robert J. Linda, Gerald. Prince, Melvin.
Preferred Shelf Number ONLINE(368702.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research
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Social marketing to protect the environment what works

2024-12-25T18:53:40Z

Author McKenzie-Mohr, Doug, 1959-
Preferred Shelf Number ONLINE(370096.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/social-marketing-to-protect-the-environment
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Die Kunst moderner Markenführung Die „Marke Obama“ als Wegweiser für erfolgreiches Marketing

2024-12-25T18:53:40Z

Author Antwerpes, Sarah. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-6196-9
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