Search Results for Marketing - Narrowed by: 2009

Marketing Arbeitsbuch

2024-12-25T16:56:29Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8783-9
Format: Electronic Resources
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Strategic marketing planning

2024-12-25T16:56:29Z

Author Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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CIM coursebook managing marketing

2024-12-25T16:56:29Z

Author Nicholson, Francis. Meek, Richard. Sherratt, Andrew. Chartered Institute of Marketing.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Key concepts in marketing

2024-12-25T16:56:29Z

Author Blythe, Jim.
Preferred Shelf Number ONLINE(368649.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/key-concepts-in-marketing
Format: Electronic Resources
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Marketing-Theorie Eine Einführung

2024-12-25T16:56:29Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8059-5
Format: Electronic Resources
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Marketing a critical introduction

2024-12-25T16:56:29Z

Author Hackley, Christopher E.
Preferred Shelf Number ONLINE(370004.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-a-critical-introduction
Format: Electronic Resources
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Erfolgsfaktoren des Mobile Marketing

2024-12-25T16:56:29Z

Author Bauer, Hans H. editor. Bryant, Melchior D. editor. Dirks, Thorsten. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-85296-4
Format: Electronic Resources
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The SAGE handbook of marketing theory

2024-12-25T16:56:29Z

Author Maclaran, Pauline.
Preferred Shelf Number ONLINE(369717.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/the-sage-handbook-of-marketing-theory
Format: Electronic Resources
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CIM coursebook project management in marketing

2024-12-25T16:56:29Z

Author McKee, Frank.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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CIM coursebook the marketing planning process

2024-12-25T16:56:29Z

Author Donnelly, Ray. Harrison, Graham, 1954- Megicks, Phil.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing farm products : economic analysis

2024-12-25T16:56:29Z

Author Shepherd, Geoffrey Seddon, 1898-
Preferred Shelf Number HD 9006 S453 1962
Format: Books
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Medien im Marketing Optionen der Unternehmenskommunikation

2024-12-25T16:56:29Z

Author Gröppel-Klein, Andrea. editor. Germelmann, Claas Christian. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8082-3
Format: Electronic Resources
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Praxisorientiertes Dialog-Marketing Konzepte – Instrumente – Fallbeispiele

2024-12-25T16:56:29Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9438-7
Format: Electronic Resources
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Marketing Grundlagen für Studium und Praxis

2024-12-25T16:56:29Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8021-2
Format: Electronic Resources
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Marketing-Einführung Grundlagen – Überblick – Beispiele

2024-12-25T16:56:29Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8207-0
Format: Electronic Resources
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Marketing management for nonprofit organizations

2024-12-25T16:56:29Z

Author Sargeant, Adrian.
Preferred Shelf Number HF5415 S275 2009
Format: Books
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Marketing in travel and tourism

2024-12-25T16:56:29Z

Author Middleton, Victor T. C. Fyall, Alan. Morgan, Michael, 1948 Sept. 29- Ranchhod, Ashok.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Internet marketing a practical approach

2024-12-25T16:56:29Z

Author Charlesworth, Alan, 1956-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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The Constant Contact guide to email marketing

2024-12-25T16:56:29Z

Author Groves, Eric (Eric S.) Constant Contact, Inc.
Preferred Shelf Number ONLINE
Electronic Access Wiley InterScience An electronic book accessible through the World Wide Web; click for information Books24x7 http://www.books24x7.com/marc.asp?bookid=33709 Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=469478 Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780470615287 MyiLibrary, Table of contents http://www.myilibrary.com?id=238494&ref=toc
Format: Electronic Resources
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Flagship marketing concepts and places

2024-12-25T16:56:29Z

Author Kent, Tony (A. E.) Brown, Reva Berman, 1939-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Political marketing principles and applications

2024-12-25T16:56:29Z

Author Lees-Marshment, Jennifer.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Pharmaceutical marketing : principles, environment, and practice

2024-12-25T16:56:29Z

Author Smith, Mickey C., author. Kolassa, E. M., author. Perkins, Greg, author. Siecker, Bruce, author.
Preferred Shelf Number ONLINE(342749.1)
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
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CIM coursebook delivering customer value through marketing

2024-12-25T16:56:29Z

Author Donnelly, Ray. Linton, Colin.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Cult of analytics driving online marketing strategies using web analytics

2024-12-25T16:56:29Z

Author Jackson, Steve.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Marketing für Physiotherapeuten Erfolgreich mit kleinem Budget

2024-12-25T16:56:29Z

Author Westendorf, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-78869-0
Format: Electronic Resources
Availability Online Library~1

The Relationship Marketer Rethinking Strategic Relationship Marketing

2024-12-25T16:56:29Z

Author Hougaard, Søren. author. Bjerre, Mogens. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-03243-1
Format: Electronic Resources
Availability Online Library~1

Internes Marketing in Dienstleistungsnetzwerken Konzeption und Erfolgsmessung

2024-12-25T16:56:29Z

Author Michaelis, Manuel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8272-8
Format: Electronic Resources
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Methoden der Marketing-Forschung Grundlagen und Praxisbeispiele

2024-12-25T16:56:29Z

Author Raab, Gerhard. author. Unger, Alexander. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8230-8
Format: Electronic Resources
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Contemporary issues in marketing and consumer behaviour

2024-12-25T16:56:29Z

Author Parsons, Elizabeth. Maclaran, Pauline.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Interpretation in social life, social science, and marketing

2024-12-25T16:56:29Z

Author O'Shaugnessy, John, 1927-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Business marketing : connecting strategy, relationships, and learning

2024-12-25T16:56:29Z

Author Dwyer, F. Robert. Tanner, John F.
Preferred Shelf Number HF5415 D89 2009
Format: Books
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Total Loyalty Marketing Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

2024-12-25T16:56:29Z

Author Schüller, Anne M. author. Fuchs, Gerhard. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8254-4
Format: Electronic Resources
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Viral Marketing Wie Sie Mundpropaganda gezielt auslösen und Gewinn bringend nutzen

2024-12-25T16:56:29Z

Author Langner, Sascha. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8258-2
Format: Electronic Resources
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Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen

2024-12-25T16:56:29Z

Author Schieblon, Claudia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9509-4
Format: Electronic Resources
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Zentrale Marketing-Aspekte im Public Health-Care Word-of-Mouth (WoM) als Kommunikationsinstrument und die Akzeptanz der erweiterten Tarifwahl

2024-12-25T16:56:29Z

Author Dressler, Matthias. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9934-4
Format: Electronic Resources
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Grundlagen der Immobilienwirtschaft Recht — Steuern — Marketing — Finanzierung — Bestandsmanagement — Projektentwicklung

2024-12-25T16:56:29Z

Author Brauer, Kerry-U. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8016-8
Format: Electronic Resources
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Modernes Marketing für das Bankgeschäft Mit Kreativität und kleinem Budget zu mehr Verkaufserfolg

2024-12-25T16:56:29Z

Author Schwarzbauer, Florian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8241-4
Format: Electronic Resources
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The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services

2024-12-25T16:56:29Z

Author Schumann, Jan H. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8379-4
Format: Electronic Resources
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Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung

2024-12-25T16:56:29Z

Author Lammenett, Erwin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8251-3
Format: Electronic Resources
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The Marketing-Sales-Finance Triangle An Empirical Investigation of Finance-Related Interactions & Managerial Challenges among Marketing, Sales, and Finance Actors

2024-12-25T16:56:29Z

Author Weissbrich, Dirk. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8415-9
Format: Electronic Resources
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Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research

2024-12-25T16:56:29Z

Author Pirker, Clemens. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8376-3
Format: Electronic Resources
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Event-Marketing in der Politik Medieninszenierungen in Deutschland, Frankreich und der Schweiz

2024-12-25T16:56:29Z

Author Kuhn, Markus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-531-91874-7
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Integration marketing how small businesses become big businesses--and big businesses become empires

2024-12-25T16:56:29Z

Author Joyner, Mark.
Preferred Shelf Number ONLINE
Electronic Access OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={03627175-F2DE-4DBA-AC29-1C883CFE1EFD}&Format=50 OverDrive (EPUB) http://www.contentreserve.com/TitleInfo.asp?ID={03627175-F2DE-4DBA-AC29-1C883CFE1EFD}&Format=410 OverDrive (Mobipocket) http://www.contentreserve.com/TitleInfo.asp?ID={03627175-F2DE-4DBA-AC29-1C883CFE1EFD}&Format=900 John Wiley http://dx.doi.org/10.1002/9781118257869 Image http://images.contentreserve.com/ImageType-100/0128-1/{03627175-F2DE-4DBA-AC29-1C883CFE1EFD}Img100.jpg
Format: Electronic Resources
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Marketing to the social web how digital customer communities build your business

2024-12-25T16:56:29Z

Author Weber, Larry.
Preferred Shelf Number ONLINE
Electronic Access Click for information on Adobe Digital Editions version Click for information on Adobe Digital Editions version Click for information on Mobipocket Reader version Click here to view book Image http://images.contentreserve.com/ImageType-100/0128-1/{31E4958C-0F6E-4C2B-9640-E133420C639E}Img100.jpg
Format: Electronic Resources
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Services marketing : integrating customer focus across the firm

2024-12-25T16:56:29Z

Author Zeithaml, Valarie A. Bitner, Mary Jo. Gremler, Dwayne D.
Preferred Shelf Number HD9980.5 Z45 2009
Format: Books
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Boomer marketing selling to a recession resistant market

2024-12-25T16:56:29Z

Author Chaston, Ian.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing in developing countries Nigerian advertising in a global and technological economy

2024-12-25T16:56:29Z

Author Alozie, Emmanuel C.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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The Rx factor : strategic creativity in pharmaceutical marketing

2024-12-25T16:56:29Z

Author Choudary, Pavan.
Preferred Shelf Number HD9672.I52 C48 2009
Format: Books
Availability Health Sciences Library~1

Advanced technology: Regulatory requirements during the development and marketing phase of nanotechnology medicenes

2024-12-25T16:56:29Z

Author Tercan, Nevriye Tuğba.
Preferred Shelf Number TEZ QV 736 T315 2009
Format: Books
Availability Health Sciences Library~1

Pro SQL Server 2008 Analytics Delivering Sales and Marketing Dashboards

2024-12-25T16:56:29Z

Author Paulen, Brian. author. Finken, Jeff. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4302-1929-3
Format: Electronic Resources
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The challenges for marketing distance education in online environment : an integrated approach

2024-12-25T16:56:29Z

Author Demiray, Uğur. Sever, N. Serdar.
Preferred Shelf Number LC5800 .C43 2009
Format: Books
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Handbook of partial least squares : concepts, methods and applications in marketing and related fields

2024-12-25T16:56:29Z

Author Esposito Vinzi, Vincenzo.
Preferred Shelf Number QA275 H36 2010
Format: Books
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Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling für SEO und SEM

2024-12-25T16:56:29Z

Author von Bischopinck, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-76514-1
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Technischer Vertrieb Eine praxisorientierte Einführung in das Business-to-Business-Marketing

2024-12-25T16:56:29Z

Author Kleinaltenkamp, Michael. author. Saab, Samy. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-79533-9
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A 15-year tentative plan for Sudan cotton textile industries

2024-12-25T16:56:29Z

Author Sudan. Spinning and Weaving Administration.
Format: Books
Availability ~0

Artist's market.

2024-12-25T16:56:29Z

Author Davis, Sally Prince, 1942- ed.
Preferred Shelf Number REF/N 8600 A76 1982
Format: Books
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Ottoman medicine : healing and medical institutions, 1500-1700

2024-12-25T16:56:29Z

Author Mossensohn, Miri Shefer.
Preferred Shelf Number RA537 M67 2009
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Zwischenbetriebliches Stammdatenmanagement Lösungen für die Datensynchronisation zwischen Handel und Konsumgüterindustrie

2024-12-25T16:56:29Z

Author Schemm, Jan Werner. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-89030-0
Format: Electronic Resources
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Conjointanalyse Methoden, Anwendungen, Praxisbeispiele

2024-12-25T16:56:29Z

Author Baier, Daniel. editor. Brusch, Michael. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-00754-5
Format: Electronic Resources
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Scegliere, comprare Dinamiche di acquisto in psicologia e neuroscienze

2024-12-25T16:56:29Z

Author Balconi, Michela. author. Antonietti, Alessandro. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-88-470-1374-2
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Kundenorientierte Unternehmensführung Kundenorientierung — Kundenzufriedenheit — Kundenbindung

2024-12-25T16:56:29Z

Author Hinterhuber, Hans H. editor. Matzler, Kurt. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8051-9
Format: Electronic Resources
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Crossmedia Werbekampagnen erfolgreich planen und umsetzen

2024-12-25T16:56:29Z

Author Mahrdt, Niklas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8053-3
Format: Electronic Resources
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Der neue Online-Handel Erfolgsfaktoren und Best Practices

2024-12-25T16:56:29Z

Author Heinemann, Gerrit. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8065-6
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Dynamische Aspekte im Kaufverhalten Die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl

2024-12-25T16:56:29Z

Author Ebling, Christine. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8036-6
Format: Electronic Resources
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Produktmanagement Grundlagen — Methoden — Beispiele

2024-12-25T16:56:29Z

Author Herrmann, Andreas. author. Huber, Frank. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8042-7
Format: Electronic Resources
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Neurokommunikation im Eventmarketing Wie die Wirkung von Events neurowissenschaftlich planbar wird

2024-12-25T16:56:29Z

Author Domning, Marc. author. Elger, Christian E. author. Rasel, André. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8046-5
Format: Electronic Resources
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Best Practice der Markenführung

2024-12-25T16:56:29Z

Author Esch, Franz-Rudolf. editor. Armbrecht, Wolfgang. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8092-2
Format: Electronic Resources
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European Retail Research

2024-12-25T16:56:29Z

Author Swoboda, Bernhard. editor. Morschett, Dirk. editor. Rudolph, Thomas. editor. Schnedlitz, Peter. editor. Schramm-Klein, Hanna. editor.
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8099-1
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So verkaufen Sie Investitionsgüter Von der Commodity bis zum Anlagenbau: Wie Sie im harten Wettbewerb neue Kunden gewinnen

2024-12-25T16:56:29Z

Author Oberstebrink, Tim. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8106-6
Format: Electronic Resources
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Der erfolgreiche Mediaberater Ein Verkaufskurs für mehr Umsatz und Gewinn

2024-12-25T16:56:29Z

Author Reinke, Markus I. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8262-9
Format: Electronic Resources
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Das Diktat der Markenführung 11 Thesen zur nachhaltigen Markenführung und -implementierung

2024-12-25T16:56:29Z

Author Keuper, Frank. editor. Kindervater, Jürgen. editor. Dertinger, Heiko. editor. Heim, Andreas. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8265-0
Format: Electronic Resources
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Marktforschung Methodische Grundlagen und praktische Anwendung

2024-12-25T16:56:29Z

Author Berekoven, Ludwig. author. Eckert, Werner. author. Ellenrieder, Peter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8267-4
Format: Electronic Resources
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Marketingplanung Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung

2024-12-25T16:56:29Z

Author Tomczak, Torsten. author. Kuß, Alfred. author. Reinecke, Sven. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8280-3
Format: Electronic Resources
Availability Online Library~1

Wirkung von Limited Editions für Marken Theoretische Überlegungen und empirische Überprüfung

2024-12-25T16:56:29Z

Author Winter, Kai. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8221-6
Format: Electronic Resources
Availability Online Library~1

Verkaufen! Mit System, Handwerk und Leidenschaft zu mehr Vertriebserfolg

2024-12-25T16:56:29Z

Author Poggensee, Ingo. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8284-1
Format: Electronic Resources
Availability Online Library~1

Reklamationsmanagement als Reklame Beschwerden managen, Kunden zurückgewinnen, mehr verkaufen

2024-12-25T16:56:29Z

Author Stempfle, Doris. author. Stempfle, Lothar. author. Zartmann, Ricarda. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8292-6
Format: Electronic Resources
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ERFOLGSGEHEIMNIS OST SURVIVAL-STRATEGIEN DER BESTEN MARKEN – UND WAS MANAGER DARAUS LERNEN KÖNNEN

2024-12-25T16:56:29Z

Author Zschiesche, Arnd. author. Errichiello, Oliver. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8294-0
Format: Electronic Resources
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Determinanten der integrierten Kundenbindung Eine empirische Studie zum Vergleich von Category Management mit einem alternativen Vermarktungskonzept

2024-12-25T16:56:29Z

Author Kahler, Björn. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8296-4
Format: Electronic Resources
Availability Online Library~1

Efficient Consumer Response Eine agency-theoretische Analyse der Probleme und Lösungsansätze

2024-12-25T16:56:29Z

Author Lietke, Britta. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8298-8
Format: Electronic Resources
Availability Online Library~1

Gesundheitsprofilierung von Lebensmittel-Markenartikeln Messung, Determinanten und Implikationen

2024-12-25T16:56:29Z

Author Jüttner, Clemens. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
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Die Bedeutung der Emotionen beim Besuch von Online-Shops Messung, Determinanten und Wirkungen

2024-12-25T16:56:29Z

Author Mau, Gunnar. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8311-4
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Akzeptanz von Preismodellen im Systemgeschäft

2024-12-25T16:56:29Z

Author Tobies, Isabel. author. SpringerLink (Online service)
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Identitätsbasierte Markenbewertung Grundlagen, theoretische Konzeptualisierung und praktische Anwendung am Beispiel einer Technologiemarke

2024-12-25T16:56:29Z

Author Jost-Benz, Marc. author. SpringerLink (Online service)
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Strategic International Management Text and Cases

2024-12-25T16:56:29Z

Author Morschett, Dirk. author. Schramm-Klein, Hanna. author. Zentes, Joachim. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8332-9
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Informelle Mitgliedschaft in Brand Communities Einflussfaktoren, Konsequenzen und Gruppenunterschiede

2024-12-25T16:56:29Z

Author Hoppe, Melanie. author. SpringerLink (Online service)
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Markenwert und Markenwertermittlung Eine systematische Modelluntersuchung und -bewertung

2024-12-25T16:56:29Z

Author Bentele, Günter. author. Buchele, Mark-Steffen. author. Hoepfner, Jörg. author. Liebert, Tobias. author. SpringerLink (Online service)
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Messung von Zahlungsbereitschaften bei industriellen Dienstleistungen

2024-12-25T16:56:29Z

Author Niederauer, Christian. author. SpringerLink (Online service)
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Beziehungsqualität in Dienstleistungsnetzwerken Theoretische Fundierung und empirische Analyse

2024-12-25T16:56:29Z

Author Backhaus, Christof. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8357-2
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Effektives Verhalten von Vertriebsmitarbeitern im Kundenkontakt Eine branchenübergreifende Untersuchung

2024-12-25T16:56:29Z

Author Müller, Michael. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8601-6
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Behavioral Branding Wie Mitarbeiterverhalten die Marke stärkt

2024-12-25T16:56:29Z

Author Tomczak, Torsten. editor. Esch, Franz-Rudolf. editor. Kernstock, Joachim. editor. Herrmann, Andreas. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8744-0
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Optimiert Weihnachten Eine Anleitung zur Besinnlichkeits-Maximierung

2024-12-25T16:56:29Z

Author Stauss, Bernd. author. SpringerLink (Online service)
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Praxisorientiertes Innovations- und Produktmanagement Grundlagen und Fallstudien aus B-to-B-Märkten

2024-12-25T16:56:29Z

Author Gaubinger, Kurt. author. Werani, Thomas. author. Rabl, Michael. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8780-8
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Excellence in Sales Optimising Customer and Sales Management

2024-12-25T16:56:29Z

Author Dannenberg, Holger. author. Zupancic, Dirk. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8782-2
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Neuromarketing Grundlagen – Erkenntnisse – Anwendungen

2024-12-25T16:56:29Z

Author Raab, Gerhard. author. Gernsheimer, Oliver. author. Schindler, Maik. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8789-1
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Strategisches Kundenbindungsmanagement Modellrahmen und empirische Evidenz auf Basis einer kausalanalytischen Untersuchung in der Mineralölindustrie

2024-12-25T16:56:29Z

Author Feistel, Matthias S. G. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8907-9
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Kundenintegration Forum Dienstleistungsmanagement

2024-12-25T16:56:29Z

Author Bruhn, Manfred. editor. Stauss, Bernd. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9407-3
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Elevator Pitching Erfolgreich akquirieren in 30 Sekunden

2024-12-25T16:56:29Z

Author Meyer, Matthias. author. Schlotthauer, Tim. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9408-0
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Absatzkanalkoordination durch Hersteller-Handels-Konditionen Eine spiel- und verhandlungstheoretische Untersuchung

2024-12-25T16:56:29Z

Author Kunter, Marcus. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9412-7
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Markenwirkungen in der Automobilzulieferindustrie Ein interkultureller Vergleich unter Berücksichtigung alternativer Marketingorientierungen

2024-12-25T16:56:29Z

Author Douven, Salima S. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9419-6
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Unternehmensreputation und Markenstärke Analyse von Wechselwirkungen und Ansätzen zur Progrnose des Konsumentenverhaltens

2024-12-25T16:56:29Z

Author Fuchs, Sebastian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9421-9
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Markenrelevanz Messung, Konsequenzen und Determinanten

2024-12-25T16:56:29Z

Author Donnevert, Tobias. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9428-8
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Markenbeurteilung bei einzigartigen Produkteigenschaften

2024-12-25T16:56:29Z

Author Elste, Rainer. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9429-5
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Optimale nichtlineare Preise für zweiseitige Märkte

2024-12-25T16:56:29Z

Author Hagemeister, Frauke. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9430-1
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Kundenbindung im beratungsintensiven Einzelhandel Eine empirische Untersuchung unter besonderer Berücksichtigung von Konsumentenheterogenität

2024-12-25T16:56:29Z

Author Martin, Isabel. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9431-8
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Interaktive Wertschöpfung Open Innovation, Individualisierung und neue Formen der Arbeitsteilung

2024-12-25T16:56:29Z

Author Reichwald, Ralf. author. Piller, Frank. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9440-0
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Qualitative Marktforschung Konzepte – Methoden – Analysen

2024-12-25T16:56:29Z

Author Buber, Renate. editor. Holzmüller, Hartmut H. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9441-7
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Sicher auftreten im Technischen Vertrieb So überzeugen Sie Ihre Kunden

2024-12-25T16:56:29Z

Author Preußners, Dirk. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9446-2
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Interaktive Großbildschirme im öffentlichen Raum Nutzungsmotive und Gestaltungsregeln

2024-12-25T16:56:29Z

Author Michelis, Daniel. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9451-6
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Sound Branding Grundlagen der akustischen Markenführung

2024-12-25T16:56:29Z

Author Steiner, Paul. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9460-8
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Die Relevanz der Gastronomie als Instrument der Markenkommunikation

2024-12-25T16:56:29Z

Author Zeller, Markus. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9468-4
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Markenprofilierung durch produktbegleitende Dienstleistungen

2024-12-25T16:56:29Z

Author Oguachuba, Jane S. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9470-7
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Referenzeffekte von Multi-Item-Promotions

2024-12-25T16:56:29Z

Author Knaf, Michael. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9474-5
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Kognitive Prozesse am Point of Sale Zur Qualität von Datenerhebungsmethoden der Konsumentenforschung

2024-12-25T16:56:29Z

Author Büttner, Oliver B. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9480-6
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Cross Buying Extended in Multi Partner Bonusprogrammen Eine kritische Analyse

2024-12-25T16:56:29Z

Author Papenhoff, Heike. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9486-8
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Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities

2024-12-25T16:56:29Z

Author Wiedenfels, Gunnar. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9495-0
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Beschwerdeinformationen und ihre Nutzung

2024-12-25T16:56:29Z

Author Schöler, Andreas. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9511-7
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Auf dem Weg zum Profi im Verkauf Verkaufsgespräche zielstrebig und kundenorientiert führen

2024-12-25T16:56:29Z

Author Herndl, Karl. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9513-1
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Ökonomie der Musikindustrie

2024-12-25T16:56:29Z

Author Clement, Michel. editor. Schusser, Oliver. editor. Papies, Dominik. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9916-0
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Anbieterseitige Kündigung von Kundenbeziehungen Empirische Erkenntnisse und praktische Implikationen zum Kündigungsmanagement

2024-12-25T16:56:29Z

Author Lucco, Andreas. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9936-8
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Impulse für die Markenforschung und Markenführung

2024-12-25T16:56:29Z

Author Baumgarth, Carsten. editor. Schneider, Gülpınar Kelemci. editor. Ceritoğlu, Bahar. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9938-2
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Kundenbindung durch Weiterempfehlung Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden

2024-12-25T16:56:29Z

Author Garnefeld, Ina. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9945-0
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Ansätze zur Kundensegmentierung und zu deren Implementierung im Finanzdienstleistungssektor Eine empirische Analyse im Privatkundensegment von Banken

2024-12-25T16:56:29Z

Author Kleiner, Tobias. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9947-4
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Management-, Mitarbeiter- und Kundenmotivation als Determinanten der Zahlungsbereitschaft von Dienstleistungskunden Eine empirische Mehrebenenanalyse

2024-12-25T16:56:29Z

Author Kessler-Thönes, Tino. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9983-2
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Das neue Hardselling Verkaufen heißt verkaufen — So kommen Sie zum Abschluss

2024-12-25T16:56:29Z

Author Limbeck, Martin. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8000-7
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Der Transfer der Marktorientierung über Hierarchieebenen Eine empirische Mehrebenenuntersuchung

2024-12-25T16:56:29Z

Author Kraus, Florian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8004-5
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Markenbudgetierung

2024-12-25T16:56:29Z

Author Heemann, Jochen. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8007-6
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Up- und Cross-Selling Mehr Profit mit Zusatzverkäufen im Kundenservice

2024-12-25T16:56:29Z

Author Harbsmeier, Tanja Hartwig genannt. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8013-7
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Dienstleistungsmarketing Grundlagen — Konzepte — Methoden

2024-12-25T16:56:29Z

Author Meffert, Heribert. author. Bruhn, Manfred. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8026-7
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Vertriebscoaching Von der Führungskraft zum Coach

2024-12-25T16:56:29Z

Author Troschke, Bettina. author. Haas, Bernhard. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8177-6
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Muster erfolgreicher Internationalisierung von Handelsunternehmen Eine empirische Analyse auf Basis des Konfigurationsansatzes und des Integration-Responsiveness-Frameworks

2024-12-25T16:56:29Z

Author Schwarz, Sandra. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8187-5
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Kundenbeziehungsfähigkeit Konzeptionalisierung und Erfolgswirkung

2024-12-25T16:56:29Z

Author Lütje, Sebastian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8195-0
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Mehr Erfolg im Technischen Vertrieb 15 Schritte, die Sie voranbringen

2024-12-25T16:56:29Z

Author Preußners, Dirk. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8202-5
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European Retail Research

2024-12-25T16:56:29Z

Author Morschett, Dirk. editor. Rudolph, Thomas. editor. Schnedlitz, Peter. editor. Schramm-Klein, Hanna. editor. Swoboda, Bernhard. editor.
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8203-2
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Mehr Umsatz mit Kaltakquise und Direktbesuch Ein Survival-Training für Verkäufer im Außendienst

2024-12-25T16:56:29Z

Author Sickel, Christian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8029-8
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Geld-zurück-Garantien Eine empirischeWirkungsanalyse aus Konsumentensicht

2024-12-25T16:56:29Z

Author Vieth, Matthias. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8035-9
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DSL versus Kabel Informationsexternalitäten als Determinanten von Pfadabhängigkeit und Wechselkosten bei der Adoption von Breitband-Technologien

2024-12-25T16:56:29Z

Author Bach, Thomas. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8037-3
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Musikrezeption, Musikdistribution und Musikproduktion Der Wandel des Wertschöpfungsnetzwerks in der Musikwirtschaft

2024-12-25T16:56:29Z

Author Gensch, Gerhard. editor. Stöckler, Eva Maria. editor. Tschmuck, Peter. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8045-8
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Beziehungen zwischen Konsumenten und Marken Eine empirische Untersuchung von Markenbeziehungen

2024-12-25T16:56:29Z

Author Lorenz, Bettina. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8209-4
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Kundenintegration und Kundenbindung Wie Unternehmen von ihren Kunden profitieren

2024-12-25T16:56:29Z

Author Gelbrich, Katja. editor. Souren, Rainer. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8211-7
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Integrierte Unternehmenskommunikation Systemgestützte Umsetzung der Informationellen Aufgaben

2024-12-25T16:56:29Z

Author Odermatt, Sven. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8219-3
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Consumer Value im Category Management-Modell nach ECR Kritische Diskussion und empirische Evaluierung

2024-12-25T16:56:29Z

Author Holweg, Christina. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8222-3
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Besser erklären, mehr verkaufen Ein Ratgeber für Techniker, Ingenieure und andere „Fachchinesen“

2024-12-25T16:56:29Z

Author Dolle, Andreas. author. Lutzer, Birgit. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8291-9
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Innovationsorientierung von Unternehmen Messung, Determinanten und Erfolgswirkungen

2024-12-25T16:56:29Z

Author Derenthal, Kirstin. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8363-3
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Neuromarketing Grundlagen – Erkenntnisse – Anwendungen

2024-12-25T16:56:29Z

Author Raab, Gerhard. author. Gernsheimer, Oliver. author. Schindler, Maik. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8364-0
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Ripple Effect How Empowered Involvement Drives Word of Mouth

2024-12-25T16:56:29Z

Author Oetting, Martin. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8372-5
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Strategisches IP-Management – mehr als nur Patente Geistiges Eigentum schützen und als Wettbewerbsvorsprung nutzen

2024-12-25T16:56:29Z

Author Mittelstaedt, Axel. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8248-3
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Die regionale Clustermarke Konzept strategischer Markenführung

2024-12-25T16:56:29Z

Author Kaminski, Sandra. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8252-0
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Das Kundenbeziehungsrisiko aus Unternehmenssicht

2024-12-25T16:56:29Z

Author Becker, Jochen. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8383-1
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Kommunikationscontrolling in Verbindung mit Zielgrößen des Markenwertes Eine methodische Herangehensweise und Prüfung an einem Fallbeispiel

2024-12-25T16:56:29Z

Author Pfefferkorn, Eva Julia. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8389-3
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Produktzugaben Eine empirische Analyse ihrer Wirksamkeit als Instrument der Verkaufsförderung

2024-12-25T16:56:29Z

Author Hoffmann, Sascha. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8399-2
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Kundenzufriedenheit mit Selbstbedienungskassen im Handel Der Erklärungsbeitrag ausgewählter verhaltenswissenschaftlicher Theorien

2024-12-25T16:56:29Z

Author Boslau, Madlen. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8403-6
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Gewinnoptimale Preisbestimmung in werbefinanzierten Märkten Eine conjoint-analytische Untersuchung eines Publikumszeitschriftenmarktes

2024-12-25T16:56:29Z

Author Gieseking, Thomas. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8408-1
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Wachsamkeit in der industriellen Beschaffung Dimensionen, Determinanten und Konsequenzen

2024-12-25T16:56:29Z

Author Hansen, Felix. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8410-4
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Studienfächer als Dienstleistungskategorien Relevanz, Determinanten und Wirkungen des Studienfachimages als Auswahlkriterium

2024-12-25T16:56:29Z

Author Schöpe, Tom. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8418-0
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Identifikation und Ausschöpfung von Up-Selling-Potenzialen Ein Beitrag zur Segmentierung von Aufsteigern

2024-12-25T16:56:29Z

Author Pohlkamp, André. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8423-4
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Beschwerdeverhalten und Kundenbindung Erfolgswirkungen und Management der Kundenbeschwerde

2024-12-25T16:56:29Z

Author Brock, Christian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8328-2
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Brand Community Management Eine empirische Analyse am Beispiel der Automobilbranche

2024-12-25T16:56:29Z

Author Hartleb, Vivian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8333-6
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Der Fall der Marketingorganisation Eine empirische Untersuchung der Strukturen, Einflussgrößen und Trends

2024-12-25T16:56:29Z

Author El-Idrissi, Cedric. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8440-1
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Wechselverhalten von industriellen Nachfragern Empirische Untersuchung der Markenbindung im Industriegüterbereich

2024-12-25T16:56:29Z

Author Mayer, Dorith. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8445-6
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Kreativität als Bestandteil der Markenidentität Ein verhaltenstheoretischer Ansatz zur Analyse der Mitarbeiterkreativität

2024-12-25T16:56:29Z

Author Kästner, Evelyn. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8452-4
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Value Creation of Firm-Established Brand Communities

2024-12-25T16:56:29Z

Author Wiegandt, Philipp. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8460-9
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Erfolgreiches Produktmanagement Tool-Box für das professionelle Produktmanagement und Produktmarketing

2024-12-25T16:56:29Z

Author Aumayr, Klaus J. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8501-9
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Crash-Kurs für Verkaufsleiter Vom Start weg auf der Gewinnerseite

2024-12-25T16:56:29Z

Author Durinkowitz, Helmut S. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8504-0
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Ganz einfach überzeugen So nutzen Sie Ihre emotionale Kompetenz in schwierigen Verkaufssituationen

2024-12-25T16:56:29Z

Author Schneiderheinze, Wolfgang. author. Zotta, Carmen. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8520-0
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Kundenabwanderung Früherkennung, Prävention, Kundenrückgewinnung

2024-12-25T16:56:29Z

Author Link, Jörg. editor. Seidl, Franziska. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8535-4
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Marketingübungen Basiswissen, Aufgaben, Lösungen Selbständiges Lerntraining für Studium und Beruf

2024-12-25T16:56:29Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8540-8
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Die Servicefunktionen des Großhandels als Erfolgsfaktoren Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der Handelsfunktionen und dem ressourcenbasierten Ansatz

2024-12-25T16:56:29Z

Author Samadi, Sara. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9997-9
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Traumziel Nachhaltigkeit Innovative Vermarktungskonzepte nachhaltiger Tourismusangebote für den Massenmarkt

2024-12-25T16:56:29Z

Author Schmied, Martin. author. Götz, Konrad. author. Kreilkamp, Edgar. author. Buchert, Matthias. author. Hellwig, Thomas. author.
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-7908-2095-9
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Markenarchitektur Strategien zwischen Einzel-und Dachmarke sowie lokaler und globaler Marke

2024-12-25T16:56:29Z

Author Strebinger, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8047-2
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Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

2024-12-25T16:56:29Z

Author Wübben, Markus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8121-9
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Brand Attachment Determinanten erfolgreicher Markenbeziehungen

2024-12-25T16:56:29Z

Author Diehl, Saskia. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8369-5
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Kompetenzbasiertes Markenmanagement in Verlagsunternehmen Ein explorativer Ansatz

2024-12-25T16:56:29Z

Author Geißler, Cornelia. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8373-2
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Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance

2024-12-25T16:56:29Z

Author Hillmer, Ute. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8375-6
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Jede Marke kann wachsen! Wie Sie Wachstumsbarrieren systematisch durchbrechen

2024-12-25T16:56:29Z

Author Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8250-6
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Kontextabhängige Konzeptualisierung der Markenpersönlichkeit Eine empirische Analyse am Beispiel des deutschen Automobilmarktes

2024-12-25T16:56:29Z

Author Hattula, Marcus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9987-0
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Der Zusammenhang zwischen Marken- und Konsumentenpersönlichkeit Kausalanalytische Untersuchung am Beispiel von Jugendlichen

2024-12-25T16:56:29Z

Author Schlagentweith, Dirk. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9988-7
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Bildung neuer automobiler Segmente aus Kundensicht Determinanten und Auswirkungen

2024-12-25T16:56:29Z

Author Uekermann, Frauke. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9994-8
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Key-Account-Management in der Automobilindustrie Systemorientierte Prozessmodellierungen als Erklärungsansatz

2024-12-25T16:56:29Z

Author Seidler, Markus. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9995-5
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Meinungsführer in der interdisziplinären Forschung Bestandsaufnahme und kritische Würdigung

2024-12-25T16:56:29Z

Author Dressler, Matthias. author. Telle, Gina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9996-2
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Aktuelle Forschungsfragen im Dienstleistungsmarketing

2024-12-25T16:56:29Z

Author Stauss, Bernd. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9957-3
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Boykottpartizipation Entwicklung und Validierung eines Erklärungsmodells durch ein vollständig integriertes Forschungsdesign

2024-12-25T16:56:29Z

Author Hoffmann, Stefan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9960-3
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Verhaltensorientierte Verkaufsführung ProMES: Eine wirkungsvolle Form des Sales Coachings

2024-12-25T16:56:29Z

Author Minelli, Mauro. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9966-5
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El hambre y los mercados

2024-12-25T16:56:29Z

Author World Food Programme. Earthscan.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Inside the mind of the shopper : the science of retailing

2024-12-25T16:56:29Z

Author Sorensen, Herb
Preferred Shelf Number HF5429 S593 2009
Format: Books
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Business Statistics for Competitive Advantage with Excel 2007 Basics, Model Building, and Cases

2024-12-25T16:56:29Z

Author Fraser, Cynthia. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-74403-2
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Retail Supply Chain Management Quantitative Models and Empirical Studies

2024-12-25T16:56:29Z

Author Agrawal, Narendra. editor. Smith, Stephen A. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-78902-6
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Introductory Time Series with R

2024-12-25T16:56:29Z

Author Metcalfe, Andrew V. author. Cowpertwait, Paul S.P. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-88698-5
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A Comprehensive Guide to Factorial Two-Level Experimentation

2024-12-25T16:56:29Z

Author Mee, Robert. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/b105081
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Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms

2024-12-25T16:56:29Z

Author Tang, Christopher S. editor. Netessine, Serguei. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-98026-3
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Functional Data Analysis with R and MATLAB

2024-12-25T16:56:29Z

Author Ramsay, James. author. Hooker, Giles. author. Graves, Spencer. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-98185-7
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Kundenbindung durch Bonusprogramme Erfolgreiche Konzeption und Umsetzung

2024-12-25T16:56:29Z

Author Gerald, Musiol. author. Christiane, Kühling. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-87571-0
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Resort destinations evolution, management and development

2024-12-25T16:56:29Z

Author Prideaux, B. (Bruce)
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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An integrated approach to new food product development

2024-12-25T16:56:29Z

Author Moskowitz, Howard R. Saguy, Israel, 1946- Straus, Tim.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
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The connectors how the world's most successful businesspeople build relationships and win clients for life

2024-12-25T16:56:29Z

Author Kuzmeski, Maribeth.
Preferred Shelf Number ONLINE
Electronic Access Click for information on Adobe Digital Editions version Click for information on Adobe Digital Editions version Click for information on Mobipocket Reader version Wiley InterScience An electronic book accessible through the World Wide Web; click for information Image http://images.contentreserve.com/ImageType-100/0128-1/{78E57134-6AFC-4287-A50D-715A1584A788}Img100.jpg
Format: Electronic Resources
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Getting started in consulting

2024-12-25T16:56:29Z

Author Weiss, Alan, 1946-
Preferred Shelf Number ONLINE
Electronic Access Click for information on Adobe Digital Editions version Click for information on Mobipocket Reader version Wiley InterScience An electronic book accessible through the World Wide Web; click for information Image http://images.contentreserve.com/ImageType-100/0128-1/{EA61E55F-1A09-4A89-84F0-85BC8A34EACE}Img100.jpg Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780470419809
Format: Electronic Resources
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World wide rave creating triggers that get millions of people to spread your ideas and share your stories

2024-12-25T16:56:29Z

Author Scott, David Meerman.
Preferred Shelf Number ONLINE
Electronic Access Books24x7 http://www.books24x7.com/marc.asp?bookid=29797 John Wiley http://dx.doi.org/10.1002/9781118258286 OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={0419A4C0-0F9D-4982-8483-15B55EC815AD}&Format=50 OverDrive (EPUB) http://www.contentreserve.com/TitleInfo.asp?ID={0419A4C0-0F9D-4982-8483-15B55EC815AD}&Format=410 Image http://images.contentreserve.com/ImageType-100/0128-1/{0419A4C0-0F9D-4982-8483-15B55EC815AD}Img100.jpg
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Strategic communications for nonprofit organizations seven steps to creating a successful plan

2024-12-25T16:56:29Z

Author Patterson, Sally J. Radtke, Janel M. Radtke, Janel M. Strategic communications for nonprofit organizations.
Preferred Shelf Number ONLINE
Electronic Access Click for information on Adobe Digital Editions version Click for information on Adobe Digital Editions version Click for information on Mobipocket Reader version Wiley InterScience An electronic book accessible through the World Wide Web; click for information Image http://images.contentreserve.com/ImageType-100/0128-1/{60AC4EF2-42E4-46B2-987F-F74C6A9D7A59}Img100.jpg
Format: Electronic Resources
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Değişen iletişim ortamında etkileşimli pazarlama

2024-12-25T16:56:29Z

Author Baruh, Lemi. Yüksel, Müberra.
Preferred Shelf Number HF 5415 D44 2009
Format: Books
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Kütüphane kaynak ve hizmetlerini pazarlama : pratik rehber

2024-12-25T16:56:29Z

Author Helinsky, Zuzana. Tonta, Mine.
Preferred Shelf Number Z 716.3 H45 2009
Format: Books
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Pharmaceutical product branding strategies simulating patient flow and portfolio dynamics

2024-12-25T16:56:29Z

Author Paich, Mark. Peck, Corey. Valant, Jason. Paich, Mark. Pharmaceutical product strategy.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
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Pazarlama ahlakı : sosyal sorumluluklar ekseninde pazarlama kararları ve tüketici davranışlarının analizi

2024-12-25T16:56:29Z

Author Torlak, Ömer
Preferred Shelf Number HF 5415 T672 2009
Format: Books
Availability Beytepe Library~1

Adequate food for all culture, science, and technology of food in the 21st century

2024-12-25T16:56:29Z

Author Pond, Wilson G., 1930- Nichols, Buford Lee, 1931- Brown, Dan L.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
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Managing markets and customers

2024-12-25T16:56:29Z

Preferred Shelf Number ONLINE
Electronic Access Click here to view
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The business of media distribution monetizing film, TV and video content in an online world

2024-12-25T16:56:29Z

Author Ulin, Jeff.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240812007
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Raindance writer's lab write + sell the hot screenplay

2024-12-25T16:56:29Z

Author Grove, Elliot.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240520797
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From demo to delivery the process of production

2024-12-25T16:56:29Z

Author Katz, Robert A. Hepworth-Sawyer, Russ.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240811321
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Building Routes to Customers Proven Strategies for Profitable Growth

2024-12-25T16:56:29Z

Author Leboyer, Antoine. author. Malraison, Jean-Claude. author. Raulerson, Peter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-79951-3
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Managed care pharmacy practice

2024-12-25T16:56:29Z

Author Navarro, Robert.
Preferred Shelf Number QV 737 M2648 2009
Format: Books
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14. Ulusal pazarlama kongresi : "Küreselden yerele... GLOKAL PAZARLAMA", 14-17 Ekim 2009 Yozgat.

2024-12-25T16:56:29Z

Author Ulusal Pazarlama Kongresi (14th : 2009 : Yozgat, Turkey). Bozok Üniversitesi
Preferred Shelf Number HF5415.12.T9 U50 2009
Format: Books
Availability Beytepe Library~2

Health and wellness tourism

2024-12-25T16:56:29Z

Author Smith, Melanie K.
Preferred Shelf Number W 10 S655 2009
Format: Books
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Uluslararası pazarlama : lojistik ve uygulamalar

2024-12-25T16:56:29Z

Author Canıtez, Murat.
Preferred Shelf Number HF1416 .C365 2009
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Pazarlama stratejileri : yönetsel bir yaklaşım

2024-12-25T16:56:29Z

Author Torlak, Ömer. Altunışık, Remzi.
Preferred Shelf Number HF5415 .P393 2009
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Nöromarketing : müşterinizin beynindeki “satın alma düğmesi”ne basmak

2024-12-25T16:56:29Z

Author Renvoise, Patrick Morin, Christophe. Yertutani Yaşar.
Preferred Shelf Number HF5415.12615 R46 2009
Format: Books
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100 habits of successful freelance designers : insider secrets for working smart and staying creative

2024-12-25T16:56:29Z

Author Gordon, Steve, Jr. Saville, Laurel.
Preferred Shelf Number NC1001.6 G695 2009
Format: Books
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Packaging life cultures of the everyday

2024-12-25T16:56:29Z

Author Nayar, Pramod K.
Preferred Shelf Number ONLINE(369012.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/packaging-life
Format: Electronic Resources
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Küreselleşme sürecinde dışa açılma stratejileri

2024-12-25T16:56:29Z

Author Ulaş, Dilber.
Preferred Shelf Number HF1359 U437 2009
Format: Books
Availability Beytepe Library~1

Information Technology and Product Development

2024-12-25T16:56:29Z

Author Nambisan, Satish. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4419-1081-3
Format: Electronic Resources
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Eventrecht kompakt Ein Lehr- und Praxisbuch mit Beispielen aus dem Konzert- und Kulturbetrieb

2024-12-25T16:56:29Z

Author Risch-Kerst, Mandy. author. Kerst, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-72462-9
Format: Electronic Resources
Availability Online Library~1