Search Results for Marketing - Narrowed by: 2012

Marketing management

2024-11-06T17:37:16Z

Author Kotler, Philip. Keller, Kevin Lane, 1956-
Preferred Shelf Number HF5415.13 K6 2012
Format: Books
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Olympic marketing

2024-11-06T17:37:16Z

Author Ferrand, Alain, 1952- Chappelet, J.-L. (Jean-Loup) Séguin, Benoit, 1966-
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Strategic marketing

2024-11-06T17:37:16Z

Author Mooradian, Todd A. Matzler, Kurt. Ring, Lawrence J.
Preferred Shelf Number HF5415.13 M66 2012
Format: Books
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The library marketing toolkit

2024-11-06T17:37:16Z

Author Potter, Ned, 1980- author.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458
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Marketing Grundlagen marktorientierter Unternehmensführung

2024-11-06T17:37:16Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6916-3
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Marketing farm products : economic analysis

2024-11-06T17:37:16Z

Author Shepherd, Geoffrey Seddon, 1898-
Preferred Shelf Number HD 9006 S453 1962
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Marketing management a cultural perspective

2024-11-06T17:37:16Z

Author Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
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Routledge handbook of political marketing

2024-11-06T17:37:16Z

Author Lees-Marshment, Jennifer.
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Ethisches Marketing in Psychologie und Psychotherapie

2024-11-06T17:37:16Z

Author Kernstock-Redl, Helga. author. Schultheiss, Florian. author. Stühlinger, Eva. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-7091-1015-7
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Praxisorientiertes Online-Marketing Konzepte – Instrumente – Checklisten

2024-11-06T17:37:16Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6774-9
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Marketing Grundlagen für Studium und Praxis

2024-11-06T17:37:16Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3855-8
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Sage brief guide to marketing ethics

2024-11-06T17:37:16Z

Preferred Shelf Number ONLINE(369279.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/sage-brief-guide-to-marketing-ethics
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E-marketing applications of information technology and the internet within marketing

2024-11-06T17:37:16Z

Author Molenaar, Cor.
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Ethics in marketing international cases and perspectives

2024-11-06T17:37:16Z

Author Murphy, Patrick E., 1948- Laczniak, Eugene R. Prothero, Andrea.
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Basic marketing research : integration of social media

2024-11-06T17:37:16Z

Author Malhotra, Naresh K.
Preferred Shelf Number HF5415.2 M35 2012
Format: Books
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Global sport marketing contemporary issues and practice

2024-11-06T17:37:16Z

Author Desbordes, Michel. Richelieu, André.
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Diversity in European Marketing Text and Cases

2024-11-06T17:37:16Z

Author Rudolph, Thomas. editor. Schlegelmilch, Bodo B. editor. Bauer, András. editor. Franch, Josep. editor. Meise, Jan Niklas. editor.
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6976-7
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Marketing research for beginners a practical handbook

2024-11-06T17:37:16Z

Author Khoo, Hong Meng. Gale Group.
Preferred Shelf Number ONLINE(341051.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
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The 4A's of marketing creating value for customers, companies and society

2024-11-06T17:37:16Z

Author Sheth, Jagdish N. Sisodia, Rajendra.
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The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

2024-11-06T17:37:16Z

Author Safko, Lon.
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The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

2024-11-06T17:37:16Z

Author Amos, James. Emerson, B. J.
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Return on influence the revolutionary power of Klout, social scoring, and influence marketing

2024-11-06T17:37:16Z

Author Schaefer, Mark.
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The mobile marketing revolution how your brand can have a one-to-one conversation with everyone

2024-11-06T17:37:16Z

Author Alpert, Jed. Fishback, Steven.
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The DragonSearch online marketing manual for entrpreneurs and small business

2024-11-06T17:37:16Z

Author Dragon, Ric.
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The successful marketing plan how to create dynamic, results-oriented marketing

2024-11-06T17:37:16Z

Author Hiebing, Roman G. Cooper, Scott W. Wehrenberg, Steve.
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Economics of banana production and marketing in the tropics (a case study of Cameroon)

2024-11-06T17:37:16Z

Author Fonsah, Esendugue Gregory. Chidebelu, Angus Nnaemeka, S. D., 1948- Project Muse Project Muse.
Preferred Shelf Number ONLINE
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Die 11 Irrtümer über Social Media Was Sie über Marketing und Reputationsmanagement in sozialen Netzwerken wissen sollten

2024-11-06T17:37:16Z

Author Wolber, Hendrik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7152-4
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Wheat Marketing in Transition The Transformation of the Australian Wheat Board

2024-11-06T17:37:16Z

Author Botterill, Linda Courtenay. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-94-007-2804-2
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Pioneers in marketing a collection of biographical essays

2024-11-06T17:37:16Z

Author Jones, D. G. Brian (Donald Gordon Brian), 1955-
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Marketing management and communications in the public sector

2024-11-06T17:37:16Z

Author Pasquier, Martial. Villeneuve, Jean-Patrick.
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The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns

2024-11-06T17:37:16Z

Author Weller, Bart. author. Calcott, Lori. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4302-4015-0
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Web 2.0-Anwendungen im Marketing von Kunstmuseen Eine kritische Auseinandersetzung

2024-11-06T17:37:16Z

Author Binder, Tanja. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-531-19625-1
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The marketing of war in the age of neo-militarism

2024-11-06T17:37:16Z

Author Gouliamos, Kōstas. Kassimeris, Christos, 1974-
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Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5)

2024-11-06T17:37:16Z

Author Mena, Jesus.
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Hispanic marketing connecting with the new Latino consumer

2024-11-06T17:37:16Z

Author Korzenny, Felipe. Korzenny, Betty Ann, 1933-
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Marketing without advertising brand preference and consumer choice in Cuba

2024-11-06T17:37:16Z

Author Morales, Emilio, 1969- Scarpaci, Joseph L.
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Staging the New Berlin place marketing and the politics of urban reinvention post-1989

2024-11-06T17:37:16Z

Author Colomb, Claire.
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Marketing to the ageing consumer the secrets to building an age-friendly business

2024-11-06T17:37:16Z

Author Stroud, Dick. Walker, Kim, 1964-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=509845
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Safety pharmacology in pharmaceutical development approval and post marketing surveillance

2024-11-06T17:37:16Z

Author Gad, Shayne C., 1948- Gad, Shayne C., 1948- Safety pharmacology in pharmaceutical development and approval.
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Kiss, bow, or shake hands, sales and marketing the essential cultural guide-- from presentations and promotions to communicating and closing

2024-11-06T17:37:16Z

Author Morrison, Terri. Conaway, Wayne A.
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Online-Marketing für die erfolgreiche Zahnarztpraxis Website, SEO, Social Media, Werberecht

2024-11-06T17:37:16Z

Author Schramm, Alexandra. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-25338-6
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Kontextsensitive Services für mobile Endgeräte Spezifizierung und Evaluation eines Steuerungsmodells im Mobile Marketing

2024-11-06T17:37:16Z

Author Lanzer, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3610-3
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Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR

2024-11-06T17:37:16Z

Author Lammenett, Erwin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3636-3
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Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

2024-11-06T17:37:16Z

Author Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3722-3
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The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior

2024-11-06T17:37:16Z

Author Steckstor, Denise. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7078-7
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Sports Marketing Agreements: Legal, Fiscal and Practical Aspects

2024-11-06T17:37:16Z

Author Blackshaw, Ian S. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-90-6704-793-7
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Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commercial Rights to Major Sporting Events

2024-11-06T17:37:16Z

Author Louw, Andre M. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-90-6704-864-4
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Unternehmen Zahnarztpraxis – die Bausteine des Erfolgs Teamführung, Betriebswirtschaft, Marketing, Zeitmanagement, Zukunftstrends

2024-11-06T17:37:16Z

Author Tafuro, Francesco. author. Franzen, Nicole. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-17170-3
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Online-Marketing für die erfolgreiche Arztpraxis Website, SEO, Social Media, Werberecht

2024-11-06T17:37:16Z

Author Schramm, Alexandra. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-25147-4
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Public Marketing Marketing-Management für den öffentlichen Sektor

2024-11-06T17:37:16Z

Author Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3552-6
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Cause related Marketing in Deutschland Theoretische Fundierung und empirische Analyse

2024-11-06T17:37:16Z

Author Roos, Melanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3935-7
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Guerilla Marketing Alternative Werbeformen als Techniken der Produktinszenierung

2024-11-06T17:37:16Z

Author Krieger, Kai Harald. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4045-2
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Beratungszufriedenheit bei B2B-Lösungen Eine Relationship-Marketing-Perspektive aus der Sicht von IT-Nachfragern

2024-11-06T17:37:16Z

Author Kleipaß, Ulrich. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4117-6
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Integrativ-Prozessuales Marketing Eine Einführung Mit durchgehender Schwarzkopf&Henkel-Fallstudie

2024-11-06T17:37:16Z

Author Mattmüller, Roland. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4470-2
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Advertising and promotion : an integrated marketing communications perspective

2024-11-06T17:37:16Z

Author Belch, George Eugene. Belch, Michael A., ort. yaz.
Preferred Shelf Number HF5823 B387 2012
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The financial services marketing handbook tactics and techniques that produce results

2024-11-06T17:37:16Z

Author Ehrlich, Evelyn, 1950- Fanelli, Duke, 1954-
Preferred Shelf Number ONLINE
Electronic Access John Wiley http://dx.doi.org/10.1002/9781118531716 OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={467839BF-2A54-4A09-BDE6-FFFC7C3786CF}&Format=50 OverDrive (EPUB) http://www.contentreserve.com/TitleInfo.asp?ID={467839BF-2A54-4A09-BDE6-FFFC7C3786CF}&Format=410 Image http://images.contentreserve.com/ImageType-100/0128-1/{467839BF-2A54-4A09-BDE6-FFFC7C3786CF}Img100.jpg
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Leading edge marketing research 21st-century tools and practices

2024-11-06T17:37:16Z

Author Kaden, Robert J. Linda, Gerald. Prince, Melvin.
Preferred Shelf Number ONLINE(368702.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research
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Social marketing to protect the environment what works

2024-11-06T17:37:16Z

Author McKenzie-Mohr, Doug, 1959-
Preferred Shelf Number ONLINE(370096.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/social-marketing-to-protect-the-environment
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Greener products the making and marketing of sustainable brands

2024-11-06T17:37:16Z

Author Iannuzzi, Al.
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Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
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Latinos, Inc. : the Marketing and Making of a People.

2024-11-06T17:37:16Z

Author Dávila, Arlene.
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.1525/j.ctt1ppw6p
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Corporate Sustainable Branding Ein empirischer Beitrag zum Markenerfolg öffentlich exponierter Unternehmen

2024-11-06T17:37:16Z

Author Rauch, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4077-3
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Zahlungsbereitschaft für Remote Services Kundenintegrationsspezifische Betrachtung im Maschinen- und Anlagenbau

2024-11-06T17:37:16Z

Author Dauner, Jörg. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4505-1
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Generation Y in consumer and labour markets

2024-11-06T17:37:16Z

Author Parment, Anders, 1972-
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Electronic Access Click here to view
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Statistical and machine-learning data mining techniques for better predictive modeling and analysis of big data

2024-11-06T17:37:16Z

Author Ratner, Bruce. Ratner, Bruce. Statistical modeling and analysis for database marketing.
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Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
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The product manager's handbook

2024-11-06T17:37:16Z

Author Gorchels, Linda.
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Einkaufserlebnisse im Handel Theoretische Konzeption und empirische Analyse

2024-11-06T17:37:16Z

Author Schwertfeger, Marko. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-658-00511-5
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Customers first dominate your market by winning them over where it counts the most

2024-11-06T17:37:16Z

Author Bueno, Bolivar J.
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Uprising how to build a brand-- and change the world-- by sparking cultural movements

2024-11-06T17:37:16Z

Author Goodson, Scott.
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How to hire and develop your next top performer the qualities that make salespeople great

2024-11-06T17:37:16Z

Author Greenberg, Herb. Sweeney, Patrick, 1952-
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Winning the battle for sales lessons on closing every deal from the world's greatest military victories

2024-11-06T17:37:16Z

Author Golden, John, 1965- Connaughton, David M.
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Winning body language for sales professionals control the conversation and connect with your customer--without saying a word

2024-11-06T17:37:16Z

Author Bowden, Mark, 1970- Ford, Andrew.
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A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms

2024-11-06T17:37:16Z

Author Phillips, Andrea, 1974-
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Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

2024-11-06T17:37:16Z

Author Post, Karen.
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Clients, clients, and more clients create an endless stream of new business with the power of psychology

2024-11-06T17:37:16Z

Author Kase, Larina.
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Social media analytics effective tools for building, interpreting, and using metrics

2024-11-06T17:37:16Z

Author Sponder, Marshall.
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The F-commerce handbook 10 secrets for unlocking the sales potential of Facebook

2024-11-06T17:37:16Z

Author Marsden, Paul. Chaney, Paul.
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The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

2024-11-06T17:37:16Z

Author Metz, Adam.
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Winning the customer turn consumers into fans and get them to spend more

2024-11-06T17:37:16Z

Author Imbriano, Lou.
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What got you here won't get you there in sales! how successful salespeople take it to the next level

2024-11-06T17:37:16Z

Author Goldsmith, Marshall. Hawkins, Bill, 1947- Brown, Don, 1956-
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Power sales writing using communication to turn prospects into clients

2024-11-06T17:37:16Z

Author Hershkowitz-Coore, Sue.
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Managing product management empowering your organization to produce competitive products and brands

2024-11-06T17:37:16Z

Author Haines, Steven.
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Million dollar referrals the secrets to building a perpetual client list to generate a seven-figure income

2024-11-06T17:37:16Z

Author Weiss, Alan, 1946-
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The shopper economy the new way to achieve marketplace success by turning behavior into currency

2024-11-06T17:37:16Z

Author Crawford, Liz.
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Cracking the sales management code the secrets to measuring and managing sales performance

2024-11-06T17:37:16Z

Author Jordan, Jason, 1970- Vazzana, Michelle.
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Value-based pricing drive sales and boost your bottom line by creating, communicating and capturing customer value

2024-11-06T17:37:16Z

Author Macdivitt, Harry. Wilkinson, Mike, 1953-
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Advanced Internet protocols, services, and applications

2024-11-06T17:37:16Z

Author Oki, Eiji, 1969- Rojas-Cessa, Roberto. Tatipamula, Mallikarjun. Vogt, Christian (Marketing executive) Wiley InterScience (Online service)
Preferred Shelf Number ONLINE
Electronic Access Wiley InterScience An electronic book accessible through the World Wide Web; click for information Click here to view book Available by subscription from Safari Books Online Cover image http://catalogimages.wiley.com/images/db/jimages/9780470499030.jpg ebrary http://site.ebrary.com/id/10538697
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A 15-year tentative plan for Sudan cotton textile industries

2024-11-06T17:37:16Z

Author Sudan. Spinning and Weaving Administration.
Format: Books
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Artist's market.

2024-11-06T17:37:16Z

Author Davis, Sally Prince, 1942- ed.
Preferred Shelf Number REF/N 8600 A76 1982
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The like economy : how businesses are making money with Facebook

2024-11-06T17:37:16Z

Author Carter, Brian, 1973-
Preferred Shelf Number HM743.F33 C36719 2012
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Markensterben Ursachen und auslösende Akteure der Markenwertvernichtung

2024-11-06T17:37:16Z

Author Breiter, Isabel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7127-2
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Behavioral Branding Wie Mitarbeiterverhalten die Marke stärkt

2024-11-06T17:37:16Z

Author Tomczak, Torsten. editor. Esch, Franz-Rudolf. editor. Kernstock, Joachim. editor. Herrmann, Andreas. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7134-0
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Motivanalyse zu Anwenderinnovationen in Online-Communities

2024-11-06T17:37:16Z

Author Janzik, Lars. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7142-5
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Nutzerakzeptanz von webbasierten Anwendungen Modell zur Akzeptanzmessung und Identifi kation von Verbesserungspotenzialen

2024-11-06T17:37:16Z

Author Wilhelm, Daniel B. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7143-2
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Cruise Management Information and Decision Support Systems

2024-11-06T17:37:16Z

Author Papathanassis, Alexis. editor. Breitner, Michael H. editor. Schoen, Cornelia. editor. Guhr, Nadine. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7159-3
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Neukundengewinnung durch Dialogkommunikation Eine Analyse des Nutzungs- und Wirkungsverhaltens von Kommunikationsinstrumenten unter besonderer Berücksichtigung des Premiumsegments der Automobilwirtschaft

2024-11-06T17:37:16Z

Author Liersch, Anna. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7168-5
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Die Ideen-Community zur Integration von Kunden in den Innovationsprozess Empirische Analysen und Implikationen

2024-11-06T17:37:16Z

Author Bretschneider, Ulrich. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7173-9
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Die Beziehung von Unternehmenskultur und Unternehmensmarke Ein Beitrag zum Behavioral Branding

2024-11-06T17:37:16Z

Author Deitmar, Hanna Lena. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7175-3
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Service Experience Value Eine empirische Analyse am Beispiel von Flugdienstleistungen

2024-11-06T17:37:16Z

Author Wittko, Ole. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7179-1
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Die Vertriebs-Offensive Erfolgsstrategien für umkämpfte Märkte

2024-11-06T17:37:16Z

Author Lang, Ewald. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7181-4
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Dynamic Capabilities als Einflussfaktoren des Markteintrittstimings Modellierung und empirische Analyse am Beispiel von B2C-Start-up-Unternehmen im E-Business

2024-11-06T17:37:16Z

Author Borgmann, Jakob. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7182-1
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Handelsmarketing Strategien und Instrumente für den stationären Einzelhandel und für Online-Shops Mit Praxisbeispielen

2024-11-06T17:37:16Z

Author Schröder, Hendrik. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7183-8
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Media für Manager Was Sie über Medien und Media-Agenturen wissen müssen

2024-11-06T17:37:16Z

Author Marx, Anne. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7192-0
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Interaktionsqualität und Kundenintegrationsverhalten Theoretische Konzeption und empirische Analyse

2024-11-06T17:37:16Z

Author Geigenmüller, Anja. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7111-1
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Opportunities and Challenges for Applied Demography in the 21st Century

2024-11-06T17:37:16Z

Author Hoque, Nazrul. editor. Swanson, David A. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-94-007-2297-2
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The holiday makers magazines, advertising, and mass tourism in postwar America

2024-11-06T17:37:16Z

Author Popp, Richard K., 1977- Project Muse.
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Best before videogames, supersession and obsolescence

2024-11-06T17:37:16Z

Author Newman, James (James A.)
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Branding in governance and public management

2024-11-06T17:37:16Z

Author Eshuis, Jasper, 1972- Klijn, Erik-Hans.
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Positioning the brand an inside-out approach

2024-11-06T17:37:16Z

Author Riezebos, H. J., 1960- Grinten, Jaap van der.
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Service Management The New Paradigm in Retailing

2024-11-06T17:37:16Z

Author Kandampully, Jay. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-1-4614-1554-1
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Customer Relationship Management Concept, Strategy, and Tools

2024-11-06T17:37:16Z

Author Kumar, V. author. Reinartz, Werner. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-20110-3
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Telephone Surveys in Europe Research and Practice

2024-11-06T17:37:16Z

Author Häder, Sabine. editor. Häder, Michael. editor. Kühne, Mike. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-25411-6
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Counter Strategies im globalen Wettbewerb

2024-11-06T17:37:16Z

Author Plötner, Olaf. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-28138-9
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Sales Excellence Systematic Sales Management

2024-11-06T17:37:16Z

Author Homburg, Christian. author. Schäfer, Heiko. author. Schneider, Janna. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-29169-2
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Erfolgsfaktor Kundenzufriedenheit Handbuch für Strategie und Umsetzung

2024-11-06T17:37:16Z

Author Künzel, Hansjörg. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-32552-6
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Sağlık hizmetleri pazarlaması

2024-11-06T17:37:16Z

Author Tengilimoğlu, Dilaver.
Preferred Shelf Number W 74 T2891 2012
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Yedi adımda markalaşma : yaşamdan örneklerle

2024-11-06T17:37:16Z

Author Ayhan, Altay.
Preferred Shelf Number HD69.B7 A94 2012
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Farmers' markets of the heartland

2024-11-06T17:37:16Z

Author MacLachlan, Janine. Project Muse.
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Crossover picturebooks a genre for all ages

2024-11-06T17:37:16Z

Author Beckett, Sandra L., 1953-
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Creativity and learning in secondary English teaching for a creative classroom

2024-11-06T17:37:16Z

Author McCallum, Andrew.
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Health economics an industrial organization perspective

2024-11-06T17:37:16Z

Author Barros, Pedro Pita. Martinez-Giralt, Xavier.
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Branding television

2024-11-06T17:37:16Z

Author Johnson, Catherine.
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Cracking the code leveraging consumer psychology to drive profitability

2024-11-06T17:37:16Z

Author Posavac, Steven S., 1969- Society for Consumer Psychology.
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Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=392887
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The inscrutable shopper consumer resistance in retail

2024-11-06T17:37:16Z

Author Minahan, Stella. Ferraro, Carla. Sands, Sean.
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Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493162
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Consumer cosmopolitanism in the age of globalization

2024-11-06T17:37:16Z

Author Prince, Melvin.
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Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493226
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Writing and research for graphic designers a designer's manual to strategic communication and presentation

2024-11-06T17:37:16Z

Author Heller, Steven.
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Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=576513
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Specialty foods processing technology, quality, and safety

2024-11-06T17:37:16Z

Author Zhao, Yanyun, Dr.
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Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
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Current issues in hospitality and tourism research and innovations proceedings of the International Hospitality and Tourism Conference, IHTC 2012, Kuala Lumpur, Malaysia, 3-5 September 2012

2024-11-06T17:37:16Z

Author International Hospitality and Tourism Conference (2012 : Kuala Lumpur, Malaysia) Zainal, Artinah.
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Foundations of predictive analytics

2024-11-06T17:37:16Z

Author Wu, James, 1965- Coggeshall, Stephen.
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Phyllanthus species scientific evaluation and medicinal applications

2024-11-06T17:37:16Z

Author Kuttan, Ramadasan. Harikumar, K. B.
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Discover your CEO brand secrets to embracing and maximizing your unique value as a leader

2024-11-06T17:37:16Z

Author Bates, Suzanne.
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Small business web sites made easy

2024-11-06T17:37:16Z

Author Holzner, Steven.
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How to give financial advice to women attracting and retaining high-net worth female clients

2024-11-06T17:37:16Z

Author Kingsbury, Kathleen Burns, 1966-
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Consumer-brand relationships theory and practice

2024-11-06T17:37:16Z

Author Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.
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Education and the culture of consumption personalisation and the social order

2024-11-06T17:37:16Z

Author Hartley, David, 1945-
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Sport management principles and applications

2024-11-06T17:37:16Z

Author Hoye, Russell, 1966-
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Online consumer behavior theory and research in social media, advertising, and e-tail

2024-11-06T17:37:16Z

Author Close, Angeline.
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Activism and the school librarian tools for advocacy and survival

2024-11-06T17:37:16Z

Author Levitov, Deborah D.
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Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=533914
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Winning more business in financial services

2024-11-06T17:37:16Z

Author Salmon, Michael, 1956-
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Comic-con and the business of pop culture what the world's wildest trade show can tell us about the future of entertanment

2024-11-06T17:37:16Z

Author Salkowitz, Rob, 1967-
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The new emerging market multinationals four strategies for disrupting markets and building brands

2024-11-06T17:37:16Z

Author Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.
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The power of Foursquare 7 innovative ways to get your customers to check in wherever they are

2024-11-06T17:37:16Z

Author Gallo, Carmine.
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Find your next using the business genome approach to find your company's next competitive edge

2024-11-06T17:37:16Z

Author Kates, Andrea.
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Social media for social good a how-to guide for nonprofits

2024-11-06T17:37:16Z

Author Mansfield, Heather.
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Wettbewerbsvorteile durch Wissen Knowledge Management, CRM und Change Management verbinden

2024-11-06T17:37:16Z

Author Mescheder, Bernhard. author. Sallach, Christian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-27896-9
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Intuitionistic Fuzzy Aggregation and Clustering

2024-11-06T17:37:16Z

Author Xu, Zeshui. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-28406-9
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Digitale Medien im Unternehmen Perspektiven des betrieblichen Einsatzes von neuen Medien

2024-11-06T17:37:16Z

Author Lembke, Gerald. editor. Soyez, Nadine. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-29906-3
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Soft Computing in Management and Business Economics Volume 1

2024-11-06T17:37:16Z

Author Gil-Lafuente, Anna M. editor. Gil-Lafuente, Jaime. editor. Merigó-Lindahl, José M. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-30457-6
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Markenbindung durch personalisierte Internetauftritte

2024-11-06T17:37:16Z

Author Ullrich, Sebastian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-00509-2
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Consumer Neuroscience Neurowissenschaftliche Grundlagen für den Markenerfolg

2024-11-06T17:37:16Z

Author Bielefeld, Klaus W. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-00561-0
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Auktionen und Revenue Management in der Automobilindustrie Hybride Distribution zur selbstregulierenden Fahrzeugallokation

2024-11-06T17:37:16Z

Author Ruhnau, Thomas. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-00580-1
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Akquisition von Dienstleistungen Angewandte Psychologie für die berufliche Praxis

2024-11-06T17:37:16Z

Author Hunert, Claus. author. Landes, Miriam. author. Steiner, Eberhard. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8274-2736-6
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Wert- und bedürfnisorientierte Segmentierung von Konsumgütermärkten Eine empirische Analyse am Beispiel der Augenoptikbranche

2024-11-06T17:37:16Z

Author Medelnik, Norbert Georg. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3608-0
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Der neue Mobile-Commerce Erfolgsfaktoren und Best Practices

2024-11-06T17:37:16Z

Author Heinemann, Gerrit. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3626-4
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Pfand und Anreizsystem Wirkung auf Kaufentscheidungsprozesse im Tourismus

2024-11-06T17:37:16Z

Author Weisser, Julia. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3638-7
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Multisensuale Gestaltung der Ladenatmosphäre zur Profilierung von Store Brands Ein theoriegeleitetes, experimentelles Design zum Shopperverhalten

2024-11-06T17:37:16Z

Author Müller, Jenny. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3646-2
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Handbuch Dienstleistungsmarketing Planung - Umsetzung - Kontrolle

2024-11-06T17:37:16Z

Author Bruhn, Manfred. author. Meffert, Heribert. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3661-5
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Leadership Branding Wie Sie Führung wirksam und Ihr Unternehmen zu einer starken Marke machen

2024-11-06T17:37:16Z

Author Grubendorfer, Christina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3706-3
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Identitätsbasierte Markenführung Grundlagen - Strategie -Umsetzung - Controlling

2024-11-06T17:37:16Z

Author Burmann, Christoph. author. Halaszovich, Tilo. author. Hemmann, Frank. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3707-0
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Corporate Reputation Management Wirksame Strategien für den Unternehmenserfolg

2024-11-06T17:37:16Z

Author Wüst, Cornelia. editor. Kreutzer, Ralf T. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3720-9
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Marken erleben im digitalen Zeitalter Markenerleben messen, managen, maximieren

2024-11-06T17:37:16Z

Author Munzinger, Uwe. author. Wenhart, Christiane. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3732-2
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Social Branding Strategien - Praxisbeispiele - Perspektiven

2024-11-06T17:37:16Z

Author Schulten, Matthias. editor. Mertens, Artur. editor. Horx, Andreas. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3755-1
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Branded Component Strategies Ingredient Branding in B2B Markets

2024-11-06T17:37:16Z

Author Worm, Stefan. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-6453-3
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Strategic Retail Management Text and International Cases

2024-11-06T17:37:16Z

Author Zentes, Joachim. author. Morschett, Dirk. author. Schramm-Klein, Hanna. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-6740-4
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Strategisches Kündigungsverhalten Eine empirische Analyse vertraglicher Endkundenbeziehungen

2024-11-06T17:37:16Z

Author Naß, Stephan. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-6755-8
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Die Zukunft der Werbeagenturen Strategische Planung als Innovationsmotor

2024-11-06T17:37:16Z

Author Botzenhardt, Florian. author. Pätzmann, Jens Uwe. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-6777-0
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Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting

2024-11-06T17:37:16Z

Author Paluch, Stefanie. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-6936-1
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Kundenerfahrungen im Dienstleistungsprozess Eine theoretische und empirische Analyse

2024-11-06T17:37:16Z

Author Mayer-Vorfelder, Matthias. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7061-9
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Sicher auftreten im Technischen Vertrieb So überzeugen Sie Ihre Kunden

2024-11-06T17:37:16Z

Author Preußners, Dirk. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7070-1
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Identitätsbasierte Markenführung professioneller Sportvereine Eine empirische Untersuchung zur Ermittlung verhaltensrelevanter Markennutzen und der Relevanz der Markenpersönlichkeit

2024-11-06T17:37:16Z

Author Schade, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7072-5
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Face-to-Face Kommunikation im Vertrieb von Industriegütern

2024-11-06T17:37:16Z

Author Geile, Andrea. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7073-2
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Praxiswissen Vertrieb Berufseinstieg, Tagesgeschäft und Erfolgsstrategien

2024-11-06T17:37:16Z

Author Maas, Martin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7090-9
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Multisensuelle Unternehmenskommunikation Erfolgreicher Markenaufbau durch die Ansprache aller Sinne

2024-11-06T17:37:16Z

Author Haug, Andrea. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7092-3
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Marke mit System Die Relevanz des Regulatorischen Fokus für die Markenwahl

2024-11-06T17:37:16Z

Author Büttner, Miriam. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-7107-4
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Erlebniskommunikation Erfolgsfaktoren für die Marketingpraxis

2024-11-06T17:37:16Z

Author Bauer, Hans H. editor. Heinrich, Daniel. editor. Samak, Michael. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-21133-1
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Marktforschung Ein einführendes Lehr- und Übungsbuch

2024-11-06T17:37:16Z

Author Olbrich, Rainer. author. Battenfeld, Dirk. author. Buhr, Carl-Christian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-24345-5
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Logistikkostenrechnung Kosten-, Leistungs- und Erlösinformationen zur erfolgsorientierten Steuerung der Logistik

2024-11-06T17:37:16Z

Author Weber, Jürgen. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-25173-3
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Modelling Value Selected Papers of the 1st International Conference on Value Chain Management

2024-11-06T17:37:16Z

Author Jodlbauer, Herbert. editor. Olhager, Jan. editor. Schonberger, Richard J. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-7908-2747-7
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Interactive Decision Aids in E-Commerce

2024-11-06T17:37:16Z

Author Pfeiffer, Jella. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-7908-2769-9
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Social Media Balanced Scorecard Erfolgreiche Social Media-Strategien in der Praxis

2024-11-06T17:37:16Z

Author Fiege, Roland. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8348-8146-5
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Markteintrittsstrategien Dynamik und Komplexität

2024-11-06T17:37:16Z

Author Zentes, Joachim. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3504-5
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Dialogmarketing Perspektiven 2011/2012 Tagungsband 6. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing.

2024-11-06T17:37:16Z

Author Deutscher Dialogmarketing Verband e. V. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3525-0
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Corporate Social Responsibility aus Konsumentensicht Entstehung der CSR-Beurteilung und ausgewählte Erfolgswirkungen

2024-11-06T17:37:16Z

Author Rommelspacher, Marion. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3534-2
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Dienstleistungsmanagement Grundlagen - Konzepte - Instrumente

2024-11-06T17:37:16Z

Author Haller, Sabine. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3548-9
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Die Einflussfaktoren der Markenbewertung im Sport Eine empirische Analyse der Zusammenhänge bei Klubmarken

2024-11-06T17:37:16Z

Author Ströbel, Tim. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3581-6
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Tourismus im ländlichen Raum

2024-11-06T17:37:16Z

Author Rein, Hartmut. editor. Schuler, Alexander. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3820-6
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Handbuch Handel Strategien – Perspektiven – Internationaler Wettbewerb

2024-11-06T17:37:16Z

Author Zentes, Joachim. editor. Swoboda, Bernhard. editor. Morschett, Dirk. editor. Schramm-Klein, Hanna. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3847-3
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Marktforschung Grundlagen der Datenerhebung und Datenanalyse

2024-11-06T17:37:16Z

Author Kuß, Alfred. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3853-4
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Dienstleistungsmarketing Grundlagen - Konzepte - Methoden

2024-11-06T17:37:16Z

Author Meffert, Heribert. author. Bruhn, Manfred. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3858-9
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Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken Ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika

2024-11-06T17:37:16Z

Author Hegner, Sabrina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3900-5
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Virale Markenkommunikation Einstellungs- und Verhaltenswirkungen viraler Videos

2024-11-06T17:37:16Z

Author Stenger, Daniel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3902-9
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Im Erstkontakt gewinnen Worum es in Sekunden geht

2024-11-06T17:37:16Z

Author Leck, Thomas. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3917-3
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Vertikale Preis- und Markenpflege im Kreuzfeuer des Kartellrechts

2024-11-06T17:37:16Z

Author Ahlert, Dieter. editor. Kenning, Peter. editor. Olbrich, Rainer. editor. Schröder, Hendrik. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3923-4
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Koordinierter Einsatz von Direktmarketing und Verkaufsaußendienst im B2B-Kontext

2024-11-06T17:37:16Z

Author Fredebeul-Krein, Tobias. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3940-1
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Einfluss der räumlichen Markenherkunft auf das Markenimage Kausalanalytische Untersuchung am Beispiel Indiens

2024-11-06T17:37:16Z

Author Becker, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3942-5
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Marken-Authentizität Konstrukt, Determinanten und Wirkungen aus Sicht der identitätsbasierten Markenführung

2024-11-06T17:37:16Z

Author Schallehn, Mike. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3944-9
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Symbole als Instrumente der Markenführung Eine kommunikations- und wirtschaftswissenschaftliche Analyse unter besonderer Berücksichtigung von Stadtmarken

2024-11-06T17:37:16Z

Author Müller, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3986-9
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Customer Experience Forum Dienstleistungsmanagement

2024-11-06T17:37:16Z

Author Bruhn, Manfred. editor. Hadwich, Karsten. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4001-8
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SignsBook - Zeichen setzen in der Kommunikation

2024-11-06T17:37:16Z

Author Anda, Béla. editor. Endrös, Stefan. editor. Kalka, Jochen. editor. Lobo, Sascha. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-4009-4
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Wenn Thomas Mann Ihr Kunde wäre Lektionen für Servicemanager

2024-11-06T17:37:16Z

Author Stauss, Bernd. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4031-5
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Angewandtes Gesundheitsmarketing

2024-11-06T17:37:16Z

Author Hoffmann, Stefan. editor. Schwarz, Uta. editor. Mai, Robert. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4035-3
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Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer

2024-11-06T17:37:16Z

Author Meister, Sandra. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4055-1
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Identitätsbasierte Luxusmarkenführung Grundlagen - Strategien - Controlling

2024-11-06T17:37:16Z

Author Burmann, Christoph. editor. König, Verena. editor. Meurer, Jörg. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4060-5
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Licensing kompakt Praxisleitfaden für Lizenzgeber und -nehmer

2024-11-06T17:37:16Z

Author Brandt, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4069-8
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Pricing für produktbegleitende Dienstleistungen Akzeptanzanalyse von integralen und separaten Angebotsformen

2024-11-06T17:37:16Z

Author Rentner, Björn. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4204-3
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Ko-Kreation von Werten im Dienstleistungsmanagement Eine empirische Analyse des Einflusses anderer Personen bei Sportevents

2024-11-06T17:37:16Z

Author Durchholz, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4214-2
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Wirkungsvolle Präsentationen von und in Projekten

2024-11-06T17:37:16Z

Author Engelfried, Justus. author. Zahn, Sebastian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4258-6
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Verhaltensbeeinflussung durch Sozialmarketing Eine Analyse der Gestaltungsmöglichkeiten

2024-11-06T17:37:16Z

Author Thaler, Julia. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4271-5
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Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalität Eine empirische Analyse am Beispiel der deutschen Automobilindustrie

2024-11-06T17:37:16Z

Author Skala-Gast, Doris. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4275-3
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Advances in Advertising Research (Vol. III) Current Insights and Future Trends

2024-11-06T17:37:16Z

Author Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4291-3
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Marken im Social Web Zur Bedeutung von Marken in Online-Diskursen

2024-11-06T17:37:16Z

Author Heun, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4302-6
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Konsumenteneinstellungen im Social Web Neuartige Ansätze im internetbezogenen Kontext

2024-11-06T17:37:16Z

Author Wagenführer, Daniel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4371-2
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Wirkung von Preisen und Werbung als Instrumente des Revenue Managements Eine empirische Untersuchung am Beispiel von integrierten Reiseveranstaltern

2024-11-06T17:37:16Z

Author Schnetzer, Uwe. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4501-3
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Erfolgswirkungen von Markenallianzen

2024-11-06T17:37:16Z

Author Vogel, Johannes. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6547-9
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Media- und Marketingstrategien in digitalen Zeiten Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis

2024-11-06T17:37:16Z

Author Schüür-Langkau, Anja. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-658-00367-8
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Erfolg mit nachhaltigen Eventkonzepten Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz

2024-11-06T17:37:16Z

Author Zanger, Cornelia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6885-2
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Interaktionsplattformen und Kundenintegration in Industriegütermärkten Akzeptanzfaktoren, Wettbewerbsvorteile und Kundennutzen am Beispiel des Maschinen- und Anlagenbaus

2024-11-06T17:37:16Z

Author Ihlenburg, Ditmar. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6892-0
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Die Alten und das Netz Angebote und Nutzung jenseits des Jugendkults

2024-11-06T17:37:16Z

Author Kampmann, Birgit. editor. Keller, Bernhard. editor. Knippelmeyer, Michael. editor. Wagner, Frank. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6921-7
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Boom-Branchen 50plus Wie Unternehmen den Best-Ager-Markt für sich nutzen können

2024-11-06T17:37:16Z

Author Pompe, Hans-Georg. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6932-3
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Consumer Demographics and Behaviour Markets are People

2024-11-06T17:37:16Z

Author Martins, Jo M. author. Yusuf, Farhat. author. Swanson, David A. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-94-007-1855-5
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Content strategy at work real-world stories to strengthen every interactive project

2024-11-06T17:37:16Z

Author Bloomstein, Margot.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780123919229
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Service science, management, and engineering theory and applications

2024-11-06T17:37:16Z

Author Xiong, Gang, 1969-
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780123970374
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Breakthrough food production innovation through emotions research

2024-11-06T17:37:16Z

Author Lundahl, David S. ScienceDirect (Online service)
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect An electronic book accessible through the World Wide Web; click for information
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The insider's guide to independent film distribution

2024-11-06T17:37:16Z

Author Parks, Stacey.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240817552
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Global UX design and research in a connected world

2024-11-06T17:37:16Z

Author Quesenbery, Whitney. Szuc, Daniel.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780123785916
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Marka değeri

2024-11-06T17:37:16Z

Author Haigh, David İlgüner, Muhterem
Preferred Shelf Number HF5415.12 H35 2012
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The social media handbook for financial advisors how to use Facebook, Twitter, and LinkedIn to build and grow your business

2024-11-06T17:37:16Z

Author Halloran, Matthew. Thies, Crystal.
Preferred Shelf Number ONLINE
Electronic Access Wiley http://onlinelibrary.wiley.com/book/10.1002/9781118531792 OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={EA97E938-98A7-449B-8F3F-E5FFD219E33C}&Format=50 OverDrive (EPUB) http://www.contentreserve.com/TitleInfo.asp?ID={EA97E938-98A7-449B-8F3F-E5FFD219E33C}&Format=410 John Wiley http://dx.doi.org/10.1002/9781118531792 Image http://images.contentreserve.com/ImageType-100/0128-1/{EA97E938-98A7-449B-8F3F-E5FFD219E33C}Img100.jpg
Format: Electronic Resources
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Pazarlama stratejileri : yönetsel bir yaklaşım

2024-11-06T17:37:16Z

Author Torlak, Ömer. Altunışık, Remzi.
Preferred Shelf Number HF5415 P393 2012
Format: Books
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İsyan pazarlanıyor : kültür niçin parazitlenemez?

2024-11-06T17:37:16Z

Author Heath, Joseph, 1967- aut Potter, Andrew Tosun, Tamer, 1960-
Preferred Shelf Number HC79 C6 H43 2012
Format: Books
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Semantic Web technologies and social searching for librarians

2024-11-06T17:37:16Z

Author Fay, Robin M. Sauers, Michael P.
Preferred Shelf Number ZA4240 F39 2012
Format: Books
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Uluslararası pazarlama yönetimi : teori, uygulama ve örnek olaylar

2024-11-06T17:37:16Z

Author Karafakioğlu, Mehmet.
Preferred Shelf Number HF1009.5 K37 2012
Format: Books
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Temel pazarlama bilgisi

2024-11-06T17:37:16Z

Author İslamoğlu, Ahmet Hamdi.
Preferred Shelf Number HF5415 I85 2012
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Hospitality branding

2024-11-06T17:37:16Z

Author Dev, Chekitan S. (Chekitan Singh), 1959-
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.7591/j.cttq42pg
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Pazarlama iletişiminde sosyal medya

2024-11-06T17:37:16Z

Author Sevinç, Salih Seçkin.
Preferred Shelf Number HF5415.123 S48 2012
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Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help

2024-11-06T17:37:16Z

Author Einstein, Mara.
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.1525/j.ctt1pp2k7
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Citizen Science : Public Participation in Environmental Research

2024-11-06T17:37:16Z

Author Dickinson, Janis L., 1955- editor. Bonney, Rick, 1954- editor. Louv, Richard, writer of foreword. Fitzpatrick, John W., writer of afterword.
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.7591/j.ctt7v7pp
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I must not think bad thoughts : drive-by essays on American dread, American dreams

2024-11-06T17:37:16Z

Author Dery, Mark, 1959- author. Sterling, Bruce, writer of supplemental textual context.
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.5749/j.cttts9xr
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Image building in Canadian municipalities

2024-11-06T17:37:16Z

Author Harvey, Jean. Young, Robert.
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.2307/j.ctt24hp9n
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Rules of the hunt real-world advice for entrepreneurial and business success

2024-11-06T17:37:16Z

Author Johnson, Michael Dalton.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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What would Steve Jobs do? how the Steve Jobs way can inspire anyone to think differently and win

2024-11-06T17:37:16Z

Author Sander, Peter J.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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Relentless innovation what works, what doesn't-- and what that means for your business

2024-11-06T17:37:16Z

Author Phillips, Jeffrey, 1963-
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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Contextual pricing the death of list price and the new market reality

2024-11-06T17:37:16Z

Author Docters, Robert G. Hanson, John. Nguyen, Cecilia. Barzelay, Michael.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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The million dollar private practice using your expertise to build a practice that makes a difference

2024-11-06T17:37:16Z

Author Steele, David (David A.), 1957-
Preferred Shelf Number ONLINE
Electronic Access ebrary http://site.ebrary.com/id/10605332 Wiley http://onlinelibrary.wiley.com/book/10.1002/9781118089989 John Wiley http://dx.doi.org/10.1002/9781118089989
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Product innovation toolbox a field guide to consumer understanding and research

2024-11-06T17:37:16Z

Author Beckley, Jacqueline H. Paredes, Maria Dulce. Lopetcharat, Kannapon.
Preferred Shelf Number ONLINE
Electronic Access Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624 John Wiley http://dx.doi.org/10.1002/9781118229248 http://swb.eblib.com/patron/FullRecord.aspx?p=861624
Format: Electronic Resources
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Kişisel satış teknikleri

2024-11-06T17:37:16Z

Author Uslu, Aypar Topkara.
Preferred Shelf Number HF5438.25 U85 2012
Format: Books
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The insider's guide to independent film distribution

2024-11-06T17:37:16Z

Author Parks, Stacey.
Preferred Shelf Number ONLINE(342515.1)
Electronic Access Click here to view
Format: Electronic Resources
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Pazarlama ilkeleri : [ve yönetimi için örnek olaylar]

2024-11-06T17:37:16Z

Author Mucuk, İsmet.
Preferred Shelf Number HF5415 M88 2012
Format: Books
Availability Beytepe Library~1