Search Results for Marketing - Narrowed by: 2018
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$0026qf$003dPUBDATE$002509Publication$002bDate$0025092018$0025092018$0026ps$003d300?dt=list
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Marketing management in Turkey
ent://SD_ILS/0/SD_ILS:421886
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Author Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787145573">https://www.emerald.com/insight/publication/doi/10.1108/9781787145573</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing farm products : economic analysis
ent://SD_ILS/0/SD_ILS:10250
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Author Shepherd, Geoffrey Seddon, 1898-<br/>Preferred Shelf Number HD 9006 S453 1962<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Tourism planning and destination marketing
ent://SD_ILS/0/SD_ILS:421864
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Author Camilleri, Mark Anthony, 1976- editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562912">https://www.emerald.com/insight/publication/doi/10.1108/9781787562912</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic perspectives in destination marketing
ent://SD_ILS/0/SD_ILS:481789
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Author Camilleri, Mark Anthony, 1976- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Bottom of the pyramid marketing : making, shaping and developing BoP markets
ent://SD_ILS/0/SD_ILS:421844
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Author Singh, Ramendra, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787145559">https://www.emerald.com/insight/publication/doi/10.1108/9781787145559</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Smart marketing with the internet of things
ent://SD_ILS/0/SD_ILS:481777
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Author Simoes, Dora, 1970- editor. Barbosa, Belem, 1971- editor. Filipe, Sandra, 1973- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5763-0">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5763-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Economics of banana production and marketing in the tropics (a case study of Cameroon)
ent://SD_ILS/0/SD_ILS:247358
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Author Fonsah, Esendugue Gregory. Chidebelu, Angus Nnaemeka, S. D., 1948- Project Muse Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9789956726479/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Business to business marketing management : a global perspective
ent://SD_ILS/0/SD_ILS:422697
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Author Zimmerman, Alan S., 1942- Blythe, Jim.<br/>Preferred Shelf Number HF5415.13 Z56 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Organizing marketing and sales : mastering contemporary B2B challenges
ent://SD_ILS/0/SD_ILS:421897
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Author Andersson, Per, 1957- editor. Axelsson, Bj¿̐ưorn, 1948- editor. Rosenqvist, Christopher, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787549685">https://www.emerald.com/insight/publication/doi/10.1108/9781787549685</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The sustainable marketing concept in European SMEs : insights from the food & drink industry
ent://SD_ILS/0/SD_ILS:421899
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Author Rudawska, Edyta, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787540385">https://www.emerald.com/insight/publication/doi/10.1108/9781787540385</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advanced methodologies and technologies in digital marketing and entrepreneurship
ent://SD_ILS/0/SD_ILS:482069
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Author Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Case studies in the traditional food sector : a volume in the Consumer Science and Strategic Marketing series
ent://SD_ILS/0/SD_ILS:459831
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Author Cavicchi, Alessio, editor. Santini, Cristina, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780081010075">http://www.sciencedirect.com/science/book/9780081010075</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Evaluating the gaps and intersections between marketing education and the marketing profession
ent://SD_ILS/0/SD_ILS:481865
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Author Pinheiro, Margarida M., 1961- editor. Estima, Ana, 1975- editor. Marques, Susana, 1969- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6295-5">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6295-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The role of language and symbols in promotional strategies and marketing schemes
ent://SD_ILS/0/SD_ILS:481780
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Author Epure, Manuela, 1965- editor. Mihaes, Lorena Clara, 1975- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Innovation and strategy
ent://SD_ILS/0/SD_ILS:422076
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Author Varadarajan, Rajan, editor. Jayachandran, Satish, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Improving the marriage of modeling and theory for accurate forecasts of outcomes
ent://SD_ILS/0/SD_ILS:422094
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Author Woodside, Arch G., editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201825">https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201825</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
A 15-year tentative plan for Sudan cotton textile industries
ent://SD_ILS/0/SD_ILS:248439
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Author Sudan. Spinning and Weaving Administration.<br/>Format: Books<br/>Availability ~0<br/>
Artist's market.
ent://SD_ILS/0/SD_ILS:85292
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Author Davis, Sally Prince, 1942- ed.<br/>Preferred Shelf Number REF/N 8600 A76 1982<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The branding of tourist destinations : theoretical and empirical insights
ent://SD_ILS/0/SD_ILS:421845
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Author Camilleri, Mark Anthony, 1976- editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787693739">https://www.emerald.com/insight/publication/doi/10.1108/9781787693739</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pharmaceutical market access in developed markets
ent://SD_ILS/0/SD_ILS:423658
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Author Koçkaya, Güvenç. Wertheimer, Albert.<br/>Preferred Shelf Number HD9665.5 P437 2018<br/>Format: Books<br/>Availability Health Sciences Library~2<br/>
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
ent://SD_ILS/0/SD_ILS:421894
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Author Pogorzelski, Jacek, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787561021">https://www.emerald.com/insight/publication/doi/10.1108/9781787561021</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Market research methods in the sports industry
ent://SD_ILS/0/SD_ILS:421898
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Author ¿̐ưSeri¿̐ưc, Neven, author. Ljubica, Jasenko, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787541917">https://www.emerald.com/insight/publication/doi/10.1108/9781787541917</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method
ent://SD_ILS/0/SD_ILS:421912
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Author Canalichio, Pete, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787437814">https://www.emerald.com/insight/publication/doi/10.1108/9781787437814</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Smash : using market shaping to design new strategies for innovation, value creation, and growth
ent://SD_ILS/0/SD_ILS:421913
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Author Nenonen, Suvi, author. Storbacka, Kaj, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787437975">https://www.emerald.com/insight/publication/doi/10.1108/9781787437975</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Markalama : başarıya ulaştıran 20 temel ilke
ent://SD_ILS/0/SD_ILS:478906
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Author Aaker, David. Özata, Nadir.<br/>Preferred Shelf Number HF5415.13 A5419 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Reklam kampanyalarının planlanmasında satış noktasında reklamın önemi
ent://SD_ILS/0/SD_ILS:479131
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Author Eroğlu Pektaş, Güzide Öncü.<br/>Preferred Shelf Number HF5837 E76 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Brand culture and identity : concepts, methodologies, tools, and applications
ent://SD_ILS/0/SD_ILS:481926
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Author IGI Global, publisher. Information Resources Management Association, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Facebook ve instagram ile marka yönetimi
ent://SD_ILS/0/SD_ILS:462636
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Author Usta, Enes, 1996- yazar<br/>Preferred Shelf Number HF5415.1265 U87 2018<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Küçük işletmeler için sosyal medya
ent://SD_ILS/0/SD_ILS:478893
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Author Yalçın Güleç, Funda.<br/>Preferred Shelf Number HF5415.1265 Y35 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Frontiers of Sound in Design A Guide for the Development of Product Identity Through Sounds
ent://SD_ILS/0/SD_ILS:401743
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Author Dal Palù, Doriana. author. De Giorgi, Claudia. author. Lerma, Beatrice. author. Buiatti, Eleonora. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-76870-0">https://doi.org/10.1007/978-3-319-76870-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Developing insights on branding in the B2B context : case studies from business practice
ent://SD_ILS/0/SD_ILS:421884
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Author Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562752">https://www.emerald.com/insight/publication/doi/10.1108/9781787562752</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Multifaceted explorations of consumer culture and its impact on individuals and society
ent://SD_ILS/0/SD_ILS:481835
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Author Burns, David J., 1958- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sosyal medya canavarı olmak ister misin?
ent://SD_ILS/0/SD_ILS:478973
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Author Saruhan, Oğuzhan.<br/>Preferred Shelf Number HM742 S28 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Tutundurma karması
ent://SD_ILS/0/SD_ILS:479122
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Author Yaman, Fikret.<br/>Preferred Shelf Number HM1221 Y36 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The digital literary sphere : reading, writing, and selling books in the Internet era
ent://SD_ILS/0/SD_ILS:392084
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Author Murray, Simone, author.<br/>Preferred Shelf Number PN56.I64 M87 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Dijital reklamın gizli dünyası : içerik pazarlaması ve doğal görünen reklamlar
ent://SD_ILS/0/SD_ILS:392424
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Author Einstein, Mara. Tanla, Damla. Küçük, Suat Hayri.<br/>Preferred Shelf Number HF5811 E36 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>