Search Results for Marketing - Narrowed by: 2018

Marketing management in Turkey

2024-12-25T18:28:50Z

Author Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787145573
Format: Electronic Resources
Availability Online Library~1

Marketing farm products : economic analysis

2024-12-25T18:28:50Z

Author Shepherd, Geoffrey Seddon, 1898-
Preferred Shelf Number HD 9006 S453 1962
Format: Books
Availability Beytepe Library~1

Tourism planning and destination marketing

2024-12-25T18:28:50Z

Author Camilleri, Mark Anthony, 1976- editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787562912
Format: Electronic Resources
Availability Online Library~1

Strategic perspectives in destination marketing

2024-12-25T18:28:50Z

Author Camilleri, Mark Anthony, 1976- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4
Format: Electronic Resources
Availability Online Library~1

Bottom of the pyramid marketing : making, shaping and developing BoP markets

2024-12-25T18:28:50Z

Author Singh, Ramendra, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
Format: Electronic Resources
Availability Online Library~1

Smart marketing with the internet of things

2024-12-25T18:28:50Z

Author Simoes, Dora, 1970- editor. Barbosa, Belem, 1971- editor. Filipe, Sandra, 1973- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5763-0
Format: Electronic Resources
Availability Online Library~1

Economics of banana production and marketing in the tropics (a case study of Cameroon)

2024-12-25T18:28:50Z

Author Fonsah, Esendugue Gregory. Chidebelu, Angus Nnaemeka, S. D., 1948- Project Muse Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Evaluating the gaps and intersections between marketing education and the marketing profession

2024-12-25T18:28:50Z

Author Pinheiro, Margarida M., 1961- editor. Estima, Ana, 1975- editor. Marques, Susana, 1969- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6295-5
Format: Electronic Resources
Availability Online Library~1

Advanced methodologies and technologies in digital marketing and entrepreneurship

2024-12-25T18:28:50Z

Author Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9
Format: Electronic Resources
Availability Online Library~1

Case studies in the traditional food sector : a volume in the Consumer Science and Strategic Marketing series

2024-12-25T18:28:50Z

Author Cavicchi, Alessio, editor. Santini, Cristina, editor.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780081010075
Format: Electronic Resources
Availability Online Library~1

Organizing marketing and sales : mastering contemporary B2B challenges

2024-12-25T18:28:50Z

Author Andersson, Per, 1957- editor. Axelsson, Bj¿̐ưorn, 1948- editor. Rosenqvist, Christopher, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787549685
Format: Electronic Resources
Availability Online Library~1

The sustainable marketing concept in European SMEs : insights from the food & drink industry

2024-12-25T18:28:50Z

Author Rudawska, Edyta, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787540385
Format: Electronic Resources
Availability Online Library~1

The role of language and symbols in promotional strategies and marketing schemes

2024-12-25T18:28:50Z

Author Epure, Manuela, 1965- editor. Mihaes, Lorena Clara, 1975- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4
Format: Electronic Resources
Availability Online Library~1

Business to business marketing management : a global perspective

2024-12-25T18:28:50Z

Author Zimmerman, Alan S., 1942- Blythe, Jim.
Preferred Shelf Number HF5415.13 Z56 2018
Format: Books
Availability Beytepe Library~1

Innovation and strategy

2024-12-25T18:28:50Z

Author Varadarajan, Rajan, editor. Jayachandran, Satish, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815
Format: Electronic Resources
Availability Online Library~1

Improving the marriage of modeling and theory for accurate forecasts of outcomes

2024-12-25T18:28:50Z

Author Woodside, Arch G., editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201825
Format: Electronic Resources
Availability Online Library~1

A 15-year tentative plan for Sudan cotton textile industries

2024-12-25T18:28:50Z

Author Sudan. Spinning and Weaving Administration.
Format: Books
Availability ~0

Artist's market.

2024-12-25T18:28:50Z

Author Davis, Sally Prince, 1942- ed.
Preferred Shelf Number REF/N 8600 A76 1982
Format: Books
Availability Beytepe Library~1

The branding of tourist destinations : theoretical and empirical insights

2024-12-25T18:28:50Z

Author Camilleri, Mark Anthony, 1976- editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787693739
Format: Electronic Resources
Availability Online Library~1

Facebook ve instagram ile marka yönetimi

2024-12-25T18:28:50Z

Author Usta, Enes, 1996- yazar
Preferred Shelf Number HF5415.1265 U87 2018
Format: Books
Availability Beytepe Library~2

Küçük işletmeler için sosyal medya

2024-12-25T18:28:50Z

Author Yalçın Güleç, Funda.
Preferred Shelf Number HF5415.1265 Y35 2018
Format: Books
Availability Beytepe Library~1

Markalama : başarıya ulaştıran 20 temel ilke

2024-12-25T18:28:50Z

Author Aaker, David. Özata, Nadir.
Preferred Shelf Number HF5415.13 A5419 2018
Format: Books
Availability Beytepe Library~1

Sosyal medya canavarı olmak ister misin?

2024-12-25T18:28:50Z

Author Saruhan, Oğuzhan.
Preferred Shelf Number HM742 S28 2018
Format: Books
Availability Beytepe Library~1

Tutundurma karması

2024-12-25T18:28:50Z

Author Yaman, Fikret.
Preferred Shelf Number HM1221 Y36 2018
Format: Books
Availability Beytepe Library~1

Multifaceted explorations of consumer culture and its impact on individuals and society

2024-12-25T18:28:50Z

Author Burns, David J., 1958- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0
Format: Electronic Resources
Availability Online Library~1

Brand culture and identity : concepts, methodologies, tools, and applications

2024-12-25T18:28:50Z

Author IGI Global, publisher. Information Resources Management Association, editor.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2
Format: Electronic Resources
Availability Online Library~1

The digital literary sphere : reading, writing, and selling books in the Internet era

2024-12-25T18:28:50Z

Author Murray, Simone, author.
Preferred Shelf Number PN56.I64 M87 2018
Format: Books
Availability Beytepe Library~1

Dijital reklamın gizli dünyası : içerik pazarlaması ve doğal görünen reklamlar

2024-12-25T18:28:50Z

Author Einstein, Mara. Tanla, Damla. Küçük, Suat Hayri.
Preferred Shelf Number HF5811 E36 2018
Format: Books
Availability Beytepe Library~1

Frontiers of Sound in Design A Guide for the Development of Product Identity Through Sounds

2024-12-25T18:28:50Z

Author Dal Palù, Doriana. author. De Giorgi, Claudia. author. Lerma, Beatrice. author. Buiatti, Eleonora. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-76870-0
Format: Electronic Resources
Availability Online Library~1

Developing insights on branding in the B2B context : case studies from business practice

2024-12-25T18:28:50Z

Author Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787562752
Format: Electronic Resources
Availability Online Library~1

Managing brands in 4D : understanding perceptual, emotional, social and cultural branding

2024-12-25T18:28:50Z

Author Pogorzelski, Jacek, author.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787561021
Format: Electronic Resources
Availability Online Library~1

Market research methods in the sports industry

2024-12-25T18:28:50Z

Author ¿̐ưSeri¿̐ưc, Neven, author. Ljubica, Jasenko, author.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787541917
Format: Electronic Resources
Availability Online Library~1

Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method

2024-12-25T18:28:50Z

Author Canalichio, Pete, author.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787437814
Format: Electronic Resources
Availability Online Library~1

Smash : using market shaping to design new strategies for innovation, value creation, and growth

2024-12-25T18:28:50Z

Author Nenonen, Suvi, author. Storbacka, Kaj, author.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787437975
Format: Electronic Resources
Availability Online Library~1

Pharmaceutical market access in developed markets

2024-12-25T18:28:50Z

Author Koçkaya, Güvenç. Wertheimer, Albert.
Preferred Shelf Number HD9665.5 P437 2018
Format: Books
Availability Health Sciences Library~2

Reklam kampanyalarının planlanmasında satış noktasında reklamın önemi

2024-12-25T18:28:50Z

Author Eroğlu Pektaş, Güzide Öncü.
Preferred Shelf Number HF5837 E76 2018
Format: Books
Availability Beytepe Library~1