Search Results for Marketing - Narrowed by: Economics.

Marketing

2024-11-09T09:39:04Z

Author Schneider, Willy. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-7908-1942-7
Format: Electronic Resources
Availability Online Library~1

Agile Marketing

2024-11-09T09:39:04Z

Author Accardi-Petersen, Michelle. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4302-3316-9
Format: Electronic Resources
Availability Online Library~1

Marketing Arbeitsbuch

2024-11-09T09:39:04Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8783-9
Format: Electronic Resources
Availability Online Library~1

Internationales Marketing-Management

2024-11-09T09:39:04Z

Author Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-12691-8
Format: Electronic Resources
Availability Online Library~1

Marketing Communication Policies

2024-11-09T09:39:04Z

Author Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-37323-0
Format: Electronic Resources
Availability Online Library~1

Strategisches Online-Marketing

2024-11-09T09:39:04Z

Author Bogner, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-9234-1
Format: Electronic Resources
Availability Online Library~1

Handbuch Marketing-Controlling

2024-11-09T09:39:04Z

Author Zerres, Christopher. editor. Zerres, Michael P. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-30071-6
Format: Electronic Resources
Availability Online Library~1

Internationales Marketing-Management

2024-11-09T09:39:04Z

Author Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-28553-9
Format: Electronic Resources
Availability Online Library~1

Marketing-Theorie Eine Einführung

2024-11-09T09:39:04Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337958.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02134-4
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen marktorientierter Unternehmensführung

2024-11-09T09:39:04Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6916-3
Format: Electronic Resources
Availability Online Library~1

Marketing-Theorie Eine Einführung

2024-11-09T09:39:04Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6695-7
Format: Electronic Resources
Availability Online Library~1

Marketing-Theorie Eine Einführung

2024-11-09T09:39:04Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8059-5
Format: Electronic Resources
Availability Online Library~1

Management der Marketing-Kommunikation

2024-11-09T09:39:04Z

Author Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-69274-4
Format: Electronic Resources
Availability Online Library~1

Management der Marketing-Kommunikation

2024-11-09T09:39:04Z

Author Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-27534-7
Format: Electronic Resources
Availability Online Library~1

Erfolgsfaktoren des Mobile Marketing

2024-11-09T09:39:04Z

Author Bauer, Hans H. editor. Bryant, Melchior D. editor. Dirks, Thorsten. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-85296-4
Format: Electronic Resources
Availability Online Library~1

GABLER KOMPAKT-LEXIKON MARKETING

2024-11-09T09:39:04Z

Author Poth, Ludwig G. author. Poth, Gudrun S. author. Pradel, Marcus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8773-0
Format: Electronic Resources
Availability Online Library~1

Database Marketing Analyzing and Managing Customers

2024-11-09T09:39:04Z

Author Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-72579-6
Format: Electronic Resources
Availability Online Library~1

Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch

2024-11-09T09:39:04Z

Author Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337414.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00018-9
Format: Electronic Resources
Availability Online Library~1

Transnational Marketing and Transnational Consumers

2024-11-09T09:39:04Z

Author Sirkeci, Ibrahim. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334288.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-36775-5
Format: Electronic Resources
Availability Online Library~1

Marketing-Einführung Grundlagen - Überblick - Beispiele

2024-11-09T09:39:04Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337872.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01730-9
Format: Electronic Resources
Availability Online Library~1

Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling

2024-11-09T09:39:04Z

Author Hutter, Katharina. author. Hoffmann, Stefan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337990.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02268-6
Format: Electronic Resources
Availability Online Library~1

222 Keywords Marketing Grundwissen für Manager

2024-11-09T09:39:04Z

Author Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338184.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03385-9
Format: Electronic Resources
Availability Online Library~1

Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen

2024-11-09T09:39:04Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338449.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3863-3
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele

2024-11-09T09:39:04Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338450.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3873-2
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen für Studium und Praxis

2024-11-09T09:39:04Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3855-8
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Online-Marketing Konzepte – Instrumente – Checklisten

2024-11-09T09:39:04Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6774-9
Format: Electronic Resources
Availability Online Library~1

Commodity Marketing Grundlagen – Besonderheiten – Erfahrungen

2024-11-09T09:39:04Z

Author Enke, Margit. editor. Geigenmüller, Anja. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6388-8
Format: Electronic Resources
Availability Online Library~1

Marketing-Grundlagen Eine fallstudienbasierte Einführung

2024-11-09T09:39:04Z

Author Griese, Kai-Michael. author. Bröring, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6622-3
Format: Electronic Resources
Availability Online Library~1

Marketing-Einführung Grundlagen – Überblick – Beispiele

2024-11-09T09:39:04Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6931-6
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele

2024-11-09T09:39:04Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8525-5
Format: Electronic Resources
Availability Online Library~1

Praxishandbuch Firmenkundengeschäft Geschäftsfelder, Risikomanagement, Marketing

2024-11-09T09:39:04Z

Author Hilse, Jürgen. editor. Netzel, Werner. editor. Simmert, Diethard B. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8570-5
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen für Studium und Praxis

2024-11-09T09:39:04Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8869-0
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen für Studium und Praxis

2024-11-09T09:39:04Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8021-2
Format: Electronic Resources
Availability Online Library~1

Medien im Marketing Optionen der Unternehmenskommunikation

2024-11-09T09:39:04Z

Author Gröppel-Klein, Andrea. editor. Germelmann, Claas Christian. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8082-3
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Dialog-Marketing Konzepte – Instrumente – Fallbeispiele

2024-11-09T09:39:04Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9438-7
Format: Electronic Resources
Availability Online Library~1

Marketing-Einführung Grundlagen – Überblick – Beispiele

2024-11-09T09:39:04Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8207-0
Format: Electronic Resources
Availability Online Library~1

Handbook of Marketing Decision Models

2024-11-09T09:39:04Z

Author Wierenga, Berend. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-78213-3
Format: Electronic Resources
Availability Online Library~1

Integriertes Marketing Strategie – Organisation – Instrumente

2024-11-09T09:39:04Z

Author Busch, Rainer. author. Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9442-4
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele

2024-11-09T09:39:04Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9606-0
Format: Electronic Resources
Availability Online Library~1

Multi-Channel-Communications- und Marketing-Management

2024-11-09T09:39:04Z

Author Emrich, Christin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9685-5
Format: Electronic Resources
Availability Online Library~1

Marketing und Prozessgestaltung am Baumarkt

2024-11-09T09:39:04Z

Author Köster, Dieter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-5545-2
Format: Electronic Resources
Availability Online Library~1

Die Rechnungsgestaltung als innovatives Marketing-Instrument

2024-11-09T09:39:04Z

Author Aholt, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-5575-9
Format: Electronic Resources
Availability Online Library~1

Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling

2024-11-09T09:39:04Z

Author Bischopnick, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-70863-6
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen für Studium und Praxis

2024-11-09T09:39:04Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9027-3
Format: Electronic Resources
Availability Online Library~1

Marketing Performance Messen — Analysieren — Optimieren

2024-11-09T09:39:04Z

Author Bauer, Hans H. author. Stokburger, Gregor. author. Hammerschmidt, Maik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-0664-9
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele

2024-11-09T09:39:04Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9163-8
Format: Electronic Resources
Availability Online Library~1

Emotionen im Marketing Verstehen — Messen — Nutzen

2024-11-09T09:39:04Z

Author Bosch, Christian. author. Schiel, Stefan. author. Winder, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-9086-6
Format: Electronic Resources
Availability Online Library~1

Kooperationsfähigkeiten im Marketing Eine empirische Untersuchung

2024-11-09T09:39:04Z

Author Schögel, Marcus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-9140-5
Format: Electronic Resources
Availability Online Library~1

Marketing-Einführung Grundlagen,Überblick, Beispiele

2024-11-09T09:39:04Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9289-5
Format: Electronic Resources
Availability Online Library~1

Social Media Marketing und -Management im Tourismus

2024-11-09T09:39:04Z

Author Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337308.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37952-9
Format: Electronic Resources
Availability Online Library~1

US Programs Affecting Food and Agricultural Marketing

2024-11-09T09:39:04Z

Author Armbruster, Walter J. editor. Knutson, Ronald D. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331624.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4614-4930-0
Format: Electronic Resources
Availability Online Library~1

Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden

2024-11-09T09:39:04Z

Author Köhn-Ladenburger, Christiane. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338415.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3577-9
Format: Electronic Resources
Availability Online Library~1

Diversity in European Marketing Text and Cases

2024-11-09T09:39:04Z

Author Rudolph, Thomas. editor. Schlegelmilch, Bodo B. editor. Bauer, András. editor. Franch, Josep. editor. Meise, Jan Niklas. editor.
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6976-7
Format: Electronic Resources
Availability Online Library~1

Impression Management Professionelles Marketing in eigener Sache

2024-11-09T09:39:04Z

Author Jendrosch, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8715-0
Format: Electronic Resources
Availability Online Library~1

Marketing Intelligence Wissen als Entscheidungsgrundlage im Marketing

2024-11-09T09:39:04Z

Author Göb, Julika. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8660-3
Format: Electronic Resources
Availability Online Library~1

The Relationship Marketer Rethinking Strategic Relationship Marketing

2024-11-09T09:39:04Z

Author Hougaard, Søren. author. Bjerre, Mogens. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-03243-1
Format: Electronic Resources
Availability Online Library~1

Methoden der Marketing-Forschung Grundlagen und Praxisbeispiele

2024-11-09T09:39:04Z

Author Raab, Gerhard. author. Unger, Alexander. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8230-8
Format: Electronic Resources
Availability Online Library~1

Internes Marketing in Dienstleistungsnetzwerken Konzeption und Erfolgsmessung

2024-11-09T09:39:04Z

Author Michaelis, Manuel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8272-8
Format: Electronic Resources
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Marketing Grundlagen marktorientierter Unternehmensführung Konzepte — Instrumente — Praxisbeispiele

2024-11-09T09:39:04Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9584-1
Format: Electronic Resources
Availability Online Library~1

Sales & Service Management, Marketing, Promotion und Performance

2024-11-09T09:39:04Z

Author Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9591-9
Format: Electronic Resources
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Dynamik im Marketing Umfeld — Strategie — Struktur — Kultur

2024-11-09T09:39:04Z

Author Sabel, Hermann. author. Weiser, Christoph. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-5579-7
Format: Electronic Resources
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Marketing Eine Einführung in die marktorientierte Unternehmensführung

2024-11-09T09:39:04Z

Author Olbrich, Rainer. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-35143-4
Format: Electronic Resources
Availability Online Library~1

Ganzheitliches Tourismus-Marketing Die Gestaltung regionaler Kooperationsbeziehungen

2024-11-09T09:39:04Z

Author Bär, Sören. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-9105-4
Format: Electronic Resources
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Marketing-Trends Innovative Konzepte für Ihren Markterfolg

2024-11-09T09:39:04Z

Author Förster, Anja. author. Kreuz, Peter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9061-7
Format: Electronic Resources
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Marketing im Perspektivenwechsel Festschrift für Udo Koppelmann

2024-11-09T09:39:04Z

Author Fröhlich-Glantschnig, Elisabeth. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-28560-1
Format: Electronic Resources
Availability Online Library~1

Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels

2024-11-09T09:39:04Z

Author Schröder, Hendrik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-27646-7
Format: Electronic Resources
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Managing Business Interfaces Marketing and Engineering Issues in the Supply Chain and Internet Domains

2024-11-09T09:39:04Z

Author Chakravarty, Amiya K. editor. Eliashberg, Jehoshua. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/b106523
Format: Electronic Resources
Availability Online Library~1

India’s Agricultural Marketing Market Reforms and Emergence of New Channels

2024-11-09T09:39:04Z

Author Ghosh, Nilabja. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335524.1)
Electronic Access http://dx.doi.org/10.1007/978-81-322-1572-1
Format: Electronic Resources
Availability Online Library~1

Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele

2024-11-09T09:39:04Z

Author Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337420.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00035-6
Format: Electronic Resources
Availability Online Library~1

Enterprise Marketing Management Informationslogistik für das Marketing von morgen

2024-11-09T09:39:04Z

Author Spiegelberg, Domenik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337532.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00532-0
Format: Electronic Resources
Availability Online Library~1

Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen

2024-11-09T09:39:04Z

Author Schieblon, Claudia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337756.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01322-6
Format: Electronic Resources
Availability Online Library~1

Total Loyalty Marketing Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

2024-11-09T09:39:04Z

Author Schüller, Anne M. author. Fuchs, Gerhard. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337907.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01885-6
Format: Electronic Resources
Availability Online Library~1

Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program

2024-11-09T09:39:04Z

Author Funk, Tom. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330603.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4302-4408-0
Format: Electronic Resources
Availability Online Library~1

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

2024-11-09T09:39:04Z

Author Shin, Kwang-Yong. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334534.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-38091-4
Format: Electronic Resources
Availability Online Library~1

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

2024-11-09T09:39:04Z

Author Klapdor, Sebastian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335272.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01732-3
Format: Electronic Resources
Availability Online Library~1

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough

2024-11-09T09:39:04Z

Author Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335284.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02444-4
Format: Electronic Resources
Availability Online Library~1

Grundlagen der Immobilienwirtschaft Recht – Steuern – Marketing – Finanzierung – Bestandsmanagement – Projektentwicklung

2024-11-09T09:39:04Z

Author Brauer, Kerry-U. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337851.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01658-6
Format: Electronic Resources
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Strategie und Marketing im Web 2.0 Handbuch für Steuerberater und Wirtschaftsprüfer

2024-11-09T09:39:04Z

Author Heßler, Armin. author. Mosebach, Petra. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338468.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4062-9
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Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert

2024-11-09T09:39:04Z

Author Rutschmann, Marc. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338491.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4281-4
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Erfolgreich im Pharma-Marketing Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen

2024-11-09T09:39:04Z

Author Umbach, Günter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338542.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4571-6
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International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

2024-11-09T09:39:04Z

Author Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331684.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4614-5125-9
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Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

2024-11-09T09:39:04Z

Author Solberg Søilen, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334294.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-36793-9
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Luxury Marketing A Challenge for Theory and Practice

2024-11-09T09:39:04Z

Author Wiedmann, Klaus-Peter. editor. Hennigs, Nadine. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335368.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4399-6
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Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.

2024-11-09T09:39:04Z

Author Hilbig, Heino. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338098.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02891-6
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Einwilligungen im Permission Marketing Empirische Analysen von Determinanten aus der Sicht von Konsumenten

2024-11-09T09:39:04Z

Author Wissmann, Johannes. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338207.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03553-2
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Zur Qualität von Inbound Centers im Marketing Typen – Wirkungen – Implikationen

2024-11-09T09:39:04Z

Author Schagen, Alexander. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338504.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4367-5
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Kontextsensitive Services für mobile Endgeräte Spezifizierung und Evaluation eines Steuerungsmodells im Mobile Marketing

2024-11-09T09:39:04Z

Author Lanzer, Wolfgang. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3610-3
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Public Marketing Marketing-Management für den öffentlichen Sektor

2024-11-09T09:39:04Z

Author Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3552-6
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The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns

2024-11-09T09:39:04Z

Author Weller, Bart. author. Calcott, Lori. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4302-4015-0
Format: Electronic Resources
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Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR

2024-11-09T09:39:04Z

Author Lammenett, Erwin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3636-3
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Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

2024-11-09T09:39:04Z

Author Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3722-3
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Cause related Marketing in Deutschland Theoretische Fundierung und empirische Analyse

2024-11-09T09:39:04Z

Author Roos, Melanie. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3935-7
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Guerilla Marketing Alternative Werbeformen als Techniken der Produktinszenierung

2024-11-09T09:39:04Z

Author Krieger, Kai Harald. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-4045-2
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Beratungszufriedenheit bei B2B-Lösungen Eine Relationship-Marketing-Perspektive aus der Sicht von IT-Nachfragern

2024-11-09T09:39:04Z

Author Kleipaß, Ulrich. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4117-6
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Integrativ-Prozessuales Marketing Eine Einführung Mit durchgehender Schwarzkopf&Henkel-Fallstudie

2024-11-09T09:39:04Z

Author Mattmüller, Roland. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-4470-2
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Die 11 Irrtümer über Social Media Was Sie über Marketing und Reputationsmanagement in sozialen Netzwerken wissen sollten

2024-11-09T09:39:04Z

Author Wolber, Hendrik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7152-4
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The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior

2024-11-09T09:39:04Z

Author Steckstor, Denise. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7078-7
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Web 2.0 Neue Perspektiven für Marketing und Medien

2024-11-09T09:39:04Z

Author Walsh, Gianfranco. editor. Hass, Berthold H. editor. Kilian, Thomas. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-13787-7
Format: Electronic Resources
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The Silver Market Phenomenon Marketing and Innovation in the Aging Society

2024-11-09T09:39:04Z

Author Kohlbacher, Florian. editor. Herstatt, Cornelius. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-14338-0
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Neuprodukteinführungsstrategien schnelldrehender Konsumgüter Eine empirische Wirkungsanalyse des Marketing Mix

2024-11-09T09:39:04Z

Author Halaszovich, Tilo F. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-6119-8
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Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe

2024-11-09T09:39:04Z

Author Codita, Roxana. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6169-3
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Collaboration and Co-creation New Platforms for Marketing and Innovation

2024-11-09T09:39:04Z

Author Bhalla, Gaurav. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4419-7082-4
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Best Practice Modelle im 55plus Marketing Bewährte Konzepte für den Dialog mit Senioren

2024-11-09T09:39:04Z

Author Hunke, Guido. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6402-1
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Innovationen im Kundendialog Reales Kundenverhalten und reales Marketing

2024-11-09T09:39:04Z

Author Belz, Christian. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6456-4
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Shopper-Marketing Mit Shopper Insights zu effektiver Markenführung bis an den POS

2024-11-09T09:39:04Z

Author Frey, Ulrich Dirk. author. Hunstiger, Gabriele. author. Dräger, Peter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6460-1
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Marketing für Dienstleister Wie Sie unsichtbare Leistungen erfolgreich vermarkten

2024-11-09T09:39:04Z

Author Scheuer, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6389-5
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Grundlagen der Immobilienwirtschaft Recht – Steuern – Marketing – Finanzierung – Bestandsmanagement – Projektentwicklung

2024-11-09T09:39:04Z

Author Brauer, Kerry-U. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6482-3
Format: Electronic Resources
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Erfolgsfaktoren des Ambush-Marketing Eine theoretische und empirische Analyse am Beispiel der Fußball-Europameisterschaft 2008

2024-11-09T09:39:04Z

Author Eschenbach, Florian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6624-7
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Erfolgreich im Pharma-Marketing Wie Sie im Produktmanagement von Arzneimitteln Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen

2024-11-09T09:39:04Z

Author Umbach, Günter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6559-2
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Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing Ausprägungen, Determinanten und Wirkungen

2024-11-09T09:39:04Z

Author Steinmann, Sascha. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6579-0
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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing Fundraising-Instrument für Nonprofit-Organisationen

2024-11-09T09:39:04Z

Author Lauper, Patricia. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6721-3
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Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert

2024-11-09T09:39:04Z

Author Rutschmann, Marc. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6745-9
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Nachhaltigkeit in der Gesundheitsvorsorge Wie Krankenkassen Marketing und Prävention erfolgreich verbinden

2024-11-09T09:39:04Z

Author Scherenberg, Viviane. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6749-7
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Querdenken im Marketing Wie Sie die Regeln im Markt zu Ihrem Vorteil verändern

2024-11-09T09:39:04Z

Author Spindler, Gerd-Inno. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6937-8
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Kundenwertorientiertes Marketing Value for the Customer und Value of the Customer im Wirkungsverbund am Beispiel des Preissystems der Deutschen Bahn AG

2024-11-09T09:39:04Z

Author Seeringer, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6953-8
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Die Kunst moderner Markenführung Die „Marke Obama“ als Wegweiser für erfolgreiches Marketing

2024-11-09T09:39:04Z

Author Antwerpes, Sarah. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6196-9
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Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories

2024-11-09T09:39:04Z

Author Hult, G. Tomas M. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4614-3819-9
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Social Media Marketing Game Theory and the Emergence of Collaboration

2024-11-09T09:39:04Z

Author Anderson, Eric. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-13299-5
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Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroßveranstaltungen

2024-11-09T09:39:04Z

Author Sachse, Manuela. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8698-6
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Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen

2024-11-09T09:39:04Z

Author Schieblon, Claudia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8703-7
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The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point

2024-11-09T09:39:04Z

Author Mourdoukoutas, Panos. author. Siomkos, George J. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-02109-1
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Marketing von Solutions Innovative Ansätze und Best Practices

2024-11-09T09:39:04Z

Author Woisetschläger, David. editor. Michaelis, Manuel. editor. Evanschitzky, Heiner. editor. Eiting, Alexander. editor. Backhaus, Christof. editor.
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6302-4
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Placebo-Effekte im Marketing Zur Abhängigkeit des Produktnutzens von Marketing-Maßnahmen

2024-11-09T09:39:04Z

Author Fell, Anja. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8479-1
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Immer gute Auftragslage! Neue Kunden durch Personen-Marketing

2024-11-09T09:39:04Z

Author Gebhardt-Seele, Stephan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8539-2
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Erfolgreiches Suchmaschinen-Marketing Wie Sie bei Google, Yahoo, MSN & Co. ganz nach oben kommen

2024-11-09T09:39:04Z

Author Greifeneder, Horst. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8820-1
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Grundlagen der Immobilienwirtschaft Recht — Steuern — Marketing — Finanzierung — Bestandsmanagement — Projektentwicklung

2024-11-09T09:39:04Z

Author Brauer, Kerry-U. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8016-8
Format: Electronic Resources
Availability Online Library~1

Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling für SEO und SEM

2024-11-09T09:39:04Z

Author von Bischopinck, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-540-76514-1
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Modernes Marketing für das Bankgeschäft Mit Kreativität und kleinem Budget zu mehr Verkaufserfolg

2024-11-09T09:39:04Z

Author Schwarzbauer, Florian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8241-4
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Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung

2024-11-09T09:39:04Z

Author Lammenett, Erwin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8251-3
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Total Loyalty Marketing Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

2024-11-09T09:39:04Z

Author Schüller, Anne M. author. Fuchs, Gerhard. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8254-4
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Viral Marketing Wie Sie Mundpropaganda gezielt auslösen und Gewinn bringend nutzen

2024-11-09T09:39:04Z

Author Langner, Sascha. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8258-2
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Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research

2024-11-09T09:39:04Z

Author Pirker, Clemens. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8376-3
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The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services

2024-11-09T09:39:04Z

Author Schumann, Jan H. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8379-4
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The Marketing-Sales-Finance Triangle An Empirical Investigation of Finance-Related Interactions & Managerial Challenges among Marketing, Sales, and Finance Actors

2024-11-09T09:39:04Z

Author Weissbrich, Dirk. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8415-9
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Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen

2024-11-09T09:39:04Z

Author Schieblon, Claudia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9509-4
Format: Electronic Resources
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Zentrale Marketing-Aspekte im Public Health-Care Word-of-Mouth (WoM) als Kommunikationsinstrument und die Akzeptanz der erweiterten Tarifwahl

2024-11-09T09:39:04Z

Author Dressler, Matthias. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9934-4
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Podcasting — Marketing für die Ohren Mit Podcasts innovativ werben, die Marke stärken und Kunden rund um die Uhr erreichen

2024-11-09T09:39:04Z

Author Krugmann, Dennis. author. Pallus, Darius P. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8170-7
Format: Electronic Resources
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Public Marketing Marketing-Management für den öffentlichen Sektor

2024-11-09T09:39:04Z

Author Hohn, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9577-3
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Entrepreneurial Marketing Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen

2024-11-09T09:39:04Z

Author Freiling, Jörg. editor. Kollmann, Tobias. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9603-9
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Indian Life and Health Insurance Industry A Marketing Approach

2024-11-09T09:39:04Z

Author Dewan, Novi. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9788-3
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Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.

2024-11-09T09:39:04Z

Author Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9834-7
Format: Electronic Resources
Availability Online Library~1

Web 2.0 Neue Perspektiven für Marketing und Medien

2024-11-09T09:39:04Z

Author Hass, Berthold H. editor. Walsh, Gianfranco. editor. Kilian, Thomas. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-73701-8
Format: Electronic Resources
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Cause-Related-Marketing-Kampagnen erfolgreich konzipieren Eine empirische Studie

2024-11-09T09:39:04Z

Author Huber, Frank. author. Regier, Stefanie. author. Rinino, Maxime. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8165-3
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Die neue Macht des Marketing Wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren

2024-11-09T09:39:04Z

Author Kreutzer, Ralf T. author. Merkle, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9562-9
Format: Electronic Resources
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Interaktives Marketing Neue Wege zum Dialog mit Kunden

2024-11-09T09:39:04Z

Author Belz, Christian. editor. Schögel, Marcus. editor. Arndt, Oliver. editor. Walter, Verena. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9859-0
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Lexikon Kennzahlen für Marketing und Vertrieb Das Marketing-Cockpit von A-Z

2024-11-09T09:39:04Z

Author Schneider, Willy. author. Hennig, Alexander. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-79862-0
Format: Electronic Resources
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International Direct Marketing Principles, Best Practices, Marketing Facts

2024-11-09T09:39:04Z

Author Krafft, Manfred. editor. Hesse, Jürgen. editor. Höfling, Jürgen. editor. Peters, Kay. editor. Rinas, Diane. editor.
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-39632-1
Format: Electronic Resources
Availability Online Library~1

TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3

2024-11-09T09:39:04Z

Author Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9211-6
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Innovation Driven Marketing Vom Trend zur innovativen Marketinglösung

2024-11-09T09:39:04Z

Author Belz, Christian. editor. Schögel, Marcus. editor. Tomczak, Torsten. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9186-7
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Viral Marketing Wie sie Mundpropaganda gezielt auslösen und Gewinn bringend nutzen

2024-11-09T09:39:04Z

Author Langner, Sascha. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9537-7
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Standort-Marketing und Event-Management Kulturfaktor Gestüt als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingkonzept für das Landgestüt Zweibrücken

2024-11-09T09:39:04Z

Author Graf, Christof. author. Kalina-Klensch, Nicole. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-5400-4
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Nachhaltige Intergation von Marketing und Innovieren Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels

2024-11-09T09:39:04Z

Author Schaller, Christian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-9356-0
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Internes Marketing, Unternehmenskultur und marktorientiertes Verhalten Direkte, indirekte und moderierende Effekte

2024-11-09T09:39:04Z

Author Gleitsmann, Beate M. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-9490-1
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Commitment in Geschäftsbeziehungen Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing

2024-11-09T09:39:04Z

Author Saab, Samy. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-9622-6
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Total Loyalty Marketing Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

2024-11-09T09:39:04Z

Author Schüller, Anne M. author. Fuchs, Gerhard. author. Kleinsorgen, unter Mitarbeit von Maximilian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9208-6
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McMarketing Einblicke in die Marketing-Strategie von McDonald’s

2024-11-09T09:39:04Z

Author Schneider, Willy. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9240-6
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Geist! Die Kraft der klugen Köpfe in Management und Marketing

2024-11-09T09:39:04Z

Author Rust, Holger. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9278-9
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Marketing Excellence Sieben Schlüssel zur Profilierung Ihrer Marketing Performance

2024-11-09T09:39:04Z

Author Kreutzer, Ralf T. author. Kuhfuß, Holger. author. Hartmann, Wolfgang. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9298-7
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A Twenty-First Century Guide to Aldersonian Marketing Thought

2024-11-09T09:39:04Z

Author Wooliscroft, Ben. editor. Tamilia, Robert D. editor. Shapiro, Stanley J. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/0-387-28181-9
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Grundlagen der Immobilienwirtschaft Recht — Steuern — Marketing — Finanzierung — Bestandsmanagement — Projektentwicklung

2024-11-09T09:39:04Z

Author Brauer, Kerry-U. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9074-7
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Erfolgreiches Suchmaschinen-Marketing Wie Sie bei Google, Yahoo, MSN & Co. ganz nach oben kommen

2024-11-09T09:39:04Z

Author Greifeneder, Horst. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9093-8
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Public Marketing Marketing-Management für den öffentlichen Sektor

2024-11-09T09:39:04Z

Author Hohn, Stefanie. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9116-4
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Immer schön (erfolg)reich bleiben! Die besten Geistesblitze für Vertrieb und Marketing

2024-11-09T09:39:04Z

Author Rankel, Roger. editor. Weiß, Christian. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9315-1
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Integrativ-Prozessuales Marketing Eine Einführung Mit durchgehender Schwarzkopf & Henkel-Fallstudie

2024-11-09T09:39:04Z

Author Mattmüller, Roland. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9375-5
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A Theory of Marketing Outline of a Social Systems Perspective

2024-11-09T09:39:04Z

Author Lüdicke, Marius K. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-9131-3
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Relationship Marketing in der Pharmazeutischen Industrie Vertrauen und Commitment als Erfolgsfaktoren

2024-11-09T09:39:04Z

Author Witzel, Rüdiger. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-9247-1
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Competition in Marketing Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation

2024-11-09T09:39:04Z

Author Magin, Vera. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-9277-8
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Marketing im straegischen Unternehmensnetzwerk Erklärungsmodell und praktische Anwendung in der Versicherungswirtschaft

2024-11-09T09:39:04Z

Author Köhne, Thomas. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-9287-7
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Koordination von Marketing und Vertrieb Determinanten, Gestaltungsdimensionen und Erfolgsauswirkungen

2024-11-09T09:39:04Z

Author Haase, Kerstin. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-9341-6
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Motive des Blutspendens Tiefenpsychologische Untersuchung mit Gestaltungsoptionen für das Marketing von Nonprofit-Organisationen des Blutspendewesens

2024-11-09T09:39:04Z

Author Schiefer, Gernot. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-9427-7
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Markt- und Produktmanagement Die Instrumente des Business-to-Business-Marketing

2024-11-09T09:39:04Z

Author Kleinaltenkamp, Michael. editor. Plinke, Wulff. editor. Jacob, Frank. editor. Sö, Albrecht. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9050-1
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Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung

2024-11-09T09:39:04Z

Author Lammenett, Erwin. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9270-3
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Praxisorientiertes Business-to-Business-Marketing Grundlagen und Fallstudien aus Unternehmen

2024-11-09T09:39:04Z

Author Werani, Thomas. author. Gaubinger, Kurt. author. Kindermann, Harald. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9287-1
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Marketing- und Vertriebspower durch Sponsoring Sponsoringbudgets strategisch managen und refinanzieren

2024-11-09T09:39:04Z

Author Braun, Karl. editor. Huefnagels, Dirk. editor. Müller-Schwemer, Thomas. editor. Sorg, Gabriele. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-29591-7
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Innovationen im sektoralen Marketing Festschrift zum 60. Geburtstag von Fritz Scheuch

2024-11-09T09:39:04Z

Author Holzmüller, Hartmut H. editor. Schuh, Arnold. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/3-7908-1638-8
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Viral Marketing Wie Sie Mundpropaganda gezielt auslösen und Gewinn bringend nutzen

2024-11-09T09:39:04Z

Author Langner, Sascha. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9078-5
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Experimental Business Research Marketing, Accounting and Cognitive Perspectives Volume III

2024-11-09T09:39:04Z

Author Zwick, Rami. editor. Rapoport, Amnon. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/b104929
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Schnittstellencontrolling Ein Ansatz zur strategischen Steuerung von Marketing und Produktion

2024-11-09T09:39:04Z

Author Himpel, Frank. author. Bracht, Oliver. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-322-82166-9
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Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligung

2024-11-09T09:39:04Z

Author Hahn, Kathrin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337539.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00563-4
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Orientierung in bekannten und unbekannten Ladenumwelten Theorie, Befunde und Implikationen

2024-11-09T09:39:04Z

Author Wang, Hsiau-Han. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337767.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01356-1
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Konkurrenzvorteile am Point-of-Sale Möglichkeiten der Erfassung, Bewertung und Folgenabschätzung

2024-11-09T09:39:04Z

Author Lotzkat, Lucie. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-00205-3
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Einstellungs- und Verhaltenswirkungen im Event-Sponsoring Wirkungsmodell, Befunde und Implikationen

2024-11-09T09:39:04Z

Author Siebert, Yvonne. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338105.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02938-8
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Corporate Sustainable Branding Ein empirischer Beitrag zum Markenerfolg öffentlich exponierter Unternehmen

2024-11-09T09:39:04Z

Author Rauch, Christian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-4077-3
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Externe Referenzpreise Eine empirisch gestützte verhaltenswissenschaftliche Analyse

2024-11-09T09:39:04Z

Author Eschweiler, Maurice. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-0667-0
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Erfolgsfaktoren im Dialogmarketing Eine empirische Analyse unter Berücksichtigung von B-to-B- und B-to-C-Unternehmen

2024-11-09T09:39:04Z

Author Krummenerl, Markus. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-322-91472-9
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Zahlungsbereitschaft für Remote Services Kundenintegrationsspezifische Betrachtung im Maschinen- und Anlagenbau

2024-11-09T09:39:04Z

Author Dauner, Jörg. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-4505-1
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Kommunikationsqualität in persönlichen Kundenbeziehungen Konzeptualisierung und empirische Prüfung

2024-11-09T09:39:04Z

Author Frommeyer, Astrid. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-322-86632-5
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Erfolgskontrolle der Integrierten Kommunikation Messung des Entwicklungsstandes integrierter Kommunikationsarbeit in Unternehmen

2024-11-09T09:39:04Z

Author Stumpf, Marcus. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-322-91275-6
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Dynamik von Kundenerwartungen im Dienstleistungsprozess Konzeptionalisierung und empirische Befunde

2024-11-09T09:39:04Z

Author Richter, Mark. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-322-97871-4
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Messung und Steuerung der Kommunikations-Effizienz Eine theoretische und empirische Analyse durch den Einsatz der Data Envelopment Analysis

2024-11-09T09:39:04Z

Author Schwarz, Jürgen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337470.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00279-4
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Qualität der Internen Markenführung Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens

2024-11-09T09:39:04Z

Author Batt, Verena. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337634.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00925-0
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Leistungsindividualisierung im B-to-B-Bereich Die Einzigartigkeit im Rahmen der Dienstleistungsgestaltung

2024-11-09T09:39:04Z

Author Minculescu, Ioana. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337975.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02198-6
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Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen Eine latente Wachstumskurvenanalyse

2024-11-09T09:39:04Z

Author Münkhoff, Eva. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337955.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02122-1
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Mathematical Models of Distribution Channels

2024-11-09T09:39:04Z

Author Ingene, Charles A. author. Parry, Mark E. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/b99585
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Einkaufserlebnisse im Handel Theoretische Konzeption und empirische Analyse

2024-11-09T09:39:04Z

Author Schwertfeger, Marko. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-658-00511-5
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Kommunikationsverweigerung und -störung Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung

2024-11-09T09:39:04Z

Author Schloffer, Judith. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337799.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01479-7
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Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China

2024-11-09T09:39:04Z

Author Pennemann, Karin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335372.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4492-4
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Freemium economics : leveraging analytics and user segmentation to drive revenue

2024-11-09T09:39:04Z

Author Seufert, Eric Benjamin.
Preferred Shelf Number ONLINE(356087.1)
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780124166905
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Engineering Risk and Finance

2024-11-09T09:39:04Z

Author Tapiero, Charles S. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331980.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4614-6234-7
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Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

2024-11-09T09:39:04Z

Author Ahlert, Dieter. author. Schefer, Benjamin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334008.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-35570-7
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Brand Growth Barriers Identify, Understand, and Overcome Them

2024-11-09T09:39:04Z

Author Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334363.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37108-0
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Proceedings of 20th International Conference on Industrial Engineering and Engineering Management Theory and Apply of Industrial Engineering

2024-11-09T09:39:04Z

Author Qi, Ershi. editor. Shen, Jiang. editor. Dou, Runliang. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334885.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-40063-6
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International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences

2024-11-09T09:39:04Z

Author Christiaans, Lena. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335242.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00456-9
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Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee

2024-11-09T09:39:04Z

Author Langen, Nina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335250.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00759-1
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New Business Models and Value Creation: A Service Science Perspective

2024-11-09T09:39:04Z

Author Cinquini, Lino. editor. Minin, Alberto Di. editor. Varaldo, Riccardo. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335593.1)
Electronic Access http://dx.doi.org/10.1007/978-88-470-2838-8
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Narrative Brand Planning Wie Marken zu echten Helden werden

2024-11-09T09:39:04Z

Author Dietrich, Frank Otto. author. Schmidt-Bleeker, Ralf. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337068.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-32920-3
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Qualitätsmanagement für Dienstleistungen Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen - Konzepte - Methoden

2024-11-09T09:39:04Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337083.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-33992-9
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Facebook, Twitter und Co. in Hotellerie und Gastronomie Ein Handbuch für Praktiker

2024-11-09T09:39:04Z

Author Hinterholzer, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337309.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37954-3
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Produktmanagement Grundlagen - Methoden - Beispiele

2024-11-09T09:39:04Z

Author Herrmann, Andreas. author. Huber, Frank. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337408.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00004-2
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Wirkungen von Markenkrisen Eine Analyse aus verhaltenswissenschaftlicher Perspektive

2024-11-09T09:39:04Z

Author Weyler, Stephan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337424.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00061-5
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Aktuelle Beiträge zur Dienstleistungsforschung

2024-11-09T09:39:04Z

Author Roth, Stefan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337463.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00253-4
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Impulse für die Markenpraxis und Markenforschung Tagungsband der internationalen Konferenz „DerMarkentag 2011“

2024-11-09T09:39:04Z

Author Baumgarth, Carsten. editor. Boltz, Dirk-Mario. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337508.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00427-9
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Events im Zeitalter von Social Media Stand und Perspektiven der Eventforschung

2024-11-09T09:39:04Z

Author Zanger, Cornelia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337538.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00553-5
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Weichen stellen im Vertrieb Interviews über Trends und Herausforderungen

2024-11-09T09:39:04Z

Author Böttcher, Gabi. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337557.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00629-7
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Wissens- und Technologietransfer durch Hochschulen aus einer marktorientierten Perspektive Ansatzpunkte zur Gestaltung erfolgreicher Transferprozesse an Universitäten und Fachhochschulen

2024-11-09T09:39:04Z

Author Kesting, Tobias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337576.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00719-5
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So geht Verkaufen Mit 99 nls-Lektionen zum Eliteverkäufer

2024-11-09T09:39:04Z

Author Galal, Marc M. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337609.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00832-1
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Alles, was Sie über das Verkaufen wissen müssen: Der Verkaufsprozess Mehr Kunden, mehr Know-how, mehr Abschlüsse

2024-11-09T09:39:04Z

Author Birgelen, Dominik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337611.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00837-6
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No-Line-Handel Höchste Evolutionsstufe im Multi-Channeling

2024-11-09T09:39:04Z

Author Heinemann, Gerrit. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337614.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00851-2
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Marktmacht 50plus Wie Sie Best Ager als Kunden gewinnen und begeistern

2024-11-09T09:39:04Z

Author Pompe, Hans-Georg. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337627.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00903-8
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Innovationsmanagement in Franchisesystemen Der Erfolgsfaktor Partizipationsqualität

2024-11-09T09:39:04Z

Author Ommen, Nils O. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337687.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01078-2
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Pfadabhängigkeit in Geschäftsbeziehungen

2024-11-09T09:39:04Z

Author Mallach, Raphael J. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337706.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01132-1
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Brand Cre-Activity Wie erfolgreiche Marken träge Gehirne gegen den Strich bürsten

2024-11-09T09:39:04Z

Author Thinius, Jochen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337725.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01202-1
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Dienstleistungsmanagement und Social Media Potenziale, Strategien und Instrumente Forum Dienstleistungsmanagement

2024-11-09T09:39:04Z

Author Bruhn, Manfred. editor. Hadwich, Karsten. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337738.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01248-9
Format: Electronic Resources
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Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book

2024-11-09T09:39:04Z

Author Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337740.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01260-1
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Digitalisierung des Handels mit ePace Innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile.

2024-11-09T09:39:04Z

Author dgroup. editor. Heinemann, Gerrit. editor. Haug, Kathrin. editor. Gehrckens, Mathias. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337752.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01300-4
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Bestimmung des Repositionierungsspielraums von Marken Markenführung mit Hilfe neuroökonomischer Forschungserkenntnisse

2024-11-09T09:39:04Z

Author Boch, Sonja. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337753.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01305-9
Format: Electronic Resources
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Auftrags- und Projektmanagement Mastering Business Markets

2024-11-09T09:39:04Z

Author Kleinaltenkamp, Michael. editor. Plinke, Wulff. editor. Geiger, Ingmar. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337765.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01352-3
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Marken- und Kommunikationsmanagement im B-to-B-Geschäft Clever positionieren, erfolgreich kommunizieren

2024-11-09T09:39:04Z

Author Masciadri, Peter. author. Zupancic, Dirk. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337766.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01354-7
Format: Electronic Resources
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Informationssuche und Online Word-of-Mouth Eine empirische Analyse anhand von Diskussionsforen

2024-11-09T09:39:04Z

Author Reichelt, Jonas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337774.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01373-8
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Was viele Verkäufer nicht zu fragen wagen 100 Tipps für bessere Verkaufsresultate im Außendienst

2024-11-09T09:39:04Z

Author Schumacher, Oliver. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337846.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01638-8
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Kundenloyalität im Automobilhandel Determinanten in Verkauf und Kundendienst

2024-11-09T09:39:04Z

Author Scholly, Volker. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337854.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01669-2
Format: Electronic Resources
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Führung von Vertriebsorganisationen Strategie - Koordination - Umsetzung

2024-11-09T09:39:04Z

Author Binckebanck, Lars. editor. Hölter, Ann-Kristin. editor. Tiffert, Alexander. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337891.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01830-6
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Markenpsychologie Wie Marken wirken - Was Marken stark macht

2024-11-09T09:39:04Z

Author Gutjahr, Gert. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337913.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01926-6
Format: Electronic Resources
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Erfolgreiches Produktmanagement Tool-Box für das professionelle Produktmanagement und Produktmarketing

2024-11-09T09:39:04Z

Author Aumayr, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337921.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01953-2
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Dialogmarketing im Dialog Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts

2024-11-09T09:39:04Z

Author Gerdes, Jürgen. editor. Hesse, Jürgen. editor. Vögele, Siegfried. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337932.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02000-2
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Dialogmarketing Perspektiven 2012/2013 Tagungsband 7. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing

2024-11-09T09:39:04Z

Author Dialogmarketing Verband e.V., Deutscher. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337937.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02039-2
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Die Relevanz der Markenarchitektur für das Employer Branding Eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen auf die Employer Brand Strength

2024-11-09T09:39:04Z

Author Roj, Manuel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337938.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02041-5
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Corporate Social Responsibility und Konsumentenverhalten Theoretische Ansätze und empirische Befunde

2024-11-09T09:39:04Z

Author Waßmann, Jan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337940.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02047-7
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The Anticipation of Converging Industries A Concept Applied to Nutraceuticals and Functional Foods

2024-11-09T09:39:04Z

Author Curran, Clive-Steven. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331164.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-5170-8
Format: Electronic Resources
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Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014

2024-11-09T09:39:04Z

Author Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333009.1)
Electronic Access http://dx.doi.org/10.1007/978-3-319-03973-2
Format: Electronic Resources
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Value Stream Design The Way Towards a Lean Factory

2024-11-09T09:39:04Z

Author Erlach, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333056.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-12569-0
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Supply Chain Safety Management Security and Robustness in Logistics

2024-11-09T09:39:04Z

Author Essig, Michael. editor. Hülsmann, Michael. editor. Kern, Eva-Maria. editor. Klein-Schmeink, Stephan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333513.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-32021-7
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LISS 2012 Proceedings of 2nd International Conference on Logistics, Informatics and Service Science

2024-11-09T09:39:04Z

Author Zhang, Zhenji. editor. Zhang, Runtong. editor. Zhang, Juliang. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333519.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-32054-5
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Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation

2024-11-09T09:39:04Z

Author Rajola, Federico. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334004.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-35554-7
Format: Electronic Resources
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Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs

2024-11-09T09:39:04Z

Author Wang, Jiazhuo G. author. Yang, Juan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335168.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-44913-0
Format: Electronic Resources
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Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising

2024-11-09T09:39:04Z

Author Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335282.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02365-2
Format: Electronic Resources
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Network Governance Alliances, Cooperatives and Franchise Chains

2024-11-09T09:39:04Z

Author Ehrmann, Thomas. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. Hendrikse, George. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335352.1)
Electronic Access http://dx.doi.org/10.1007/978-3-7908-2867-2
Format: Electronic Resources
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Mediaplanung Methodische Grundlagen und praktische Anwendungen

2024-11-09T09:39:04Z

Author Unger, Fritz. author. Fuchs, Wolfgang. author. Michel, Burkard. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337024.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-30657-0
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Umsetzungsmanagement von Preisstrategien Wie Sie Ihre Preise erfolgreich und nachhaltig zum Laufen bringen

2024-11-09T09:39:04Z

Author Huckemann, Matthias. author. Krug, Thorsten. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337244.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37126-4
Format: Electronic Resources
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Dienstleistungstarife und Nutzungsentscheidungen Empirische Untersuchung zu Tarifen als Mittel zur Selbstkontrolle

2024-11-09T09:39:04Z

Author Robbert, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337425.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00072-1
Format: Electronic Resources
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Qualitätsmanagement für Nonprofit-Organisationen Grundlagen – Planung – Umsetzung – Kontrolle

2024-11-09T09:39:04Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337492.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00354-8
Format: Electronic Resources
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Identitätsbasierte Markenführung im Investitionsgüterbereich Management und Wirkungen von Marke-Kunde-Beziehungen

2024-11-09T09:39:04Z

Author Krause, Juliane. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337849.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01648-7
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Strategische Zusammenarbeit mit Zulieferern Empirische Befunde zur Governance im Kontext von Zielsetzung und Beziehung

2024-11-09T09:39:04Z

Author Clauß, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337972.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02190-0
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Markenexzellenz im innovativen Mittelstand Grundsätze, Arbeitsmethoden, Beispiele – ein Leitfaden für Praktiker

2024-11-09T09:39:04Z

Author Casagranda, Michael. author. Dünser, Michael. author. Lippitsch, Georg. author. Mühlfellner, Rupert. author. Ruf, Markus. author.
Preferred Shelf Number ONLINE(338001.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02319-5
Format: Electronic Resources
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Mikrogeographische Marktsegmentierung mit Mixture-Modellen

2024-11-09T09:39:04Z

Author Rankl, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338064.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02654-7
Format: Electronic Resources
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Führung von Personaldienstleistungsunternehmen Eine strukturierte Einführung

2024-11-09T09:39:04Z

Author Hillebrecht, Steffen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338048.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02567-0
Format: Electronic Resources
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Events - Erlebnismarketing für alle Sinne Mit neuronaler Markenkommunikation Lebensstile inszenieren

2024-11-09T09:39:04Z

Author Thinius, Jochen. author. Untiedt, Jan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338414.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3538-0
Format: Electronic Resources
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Mehr Verkauf durch Nichtverkauf Kunden kaufen fast von selbst, wenn man sie lässt

2024-11-09T09:39:04Z

Author Gebhardt-Seele, Stephan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338462.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4005-6
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Das Konzept der preisorientierten Qualitätsbeurteilung Eine produkt- und kulturübergreifende kausalanalytische Betrachtung

2024-11-09T09:39:04Z

Author Hofmann, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338470.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4081-0
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Die Frauen und das Netz Angebote und Nutzung aus Genderperspektive

2024-11-09T09:39:04Z

Author Kampmann, Birgit. editor. Keller, Bernhard. editor. Knippelmeyer, Michael. editor. Wagner, Frank. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338475.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4129-9
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Global Brand Management Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA

2024-11-09T09:39:04Z

Author Stolle, Wulf. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338476.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4139-8
Format: Electronic Resources
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Effektives Customer Relationship Management Instrumente - Einführungskonzepte - Organisation

2024-11-09T09:39:04Z

Author Helmke, Stefan. editor. Uebel, Matthias. editor. Dangelmaier, Wilhelm. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338479.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4176-3
Format: Electronic Resources
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Markenkommunikation mit Sport Wirkungsmodell für die Markenführung aus Sicht der Service-Dominant Logic

2024-11-09T09:39:04Z

Author Drengner, Jan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338483.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4198-5
Format: Electronic Resources
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Jede Marke kann wachsen! Wie Sie Wachstumsbarrieren systematisch durchbrechen

2024-11-09T09:39:04Z

Author Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338493.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4285-2
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Rechtliche Grenzen des Brand Placement Eine wirtschafts- und rechtswissenschaftliche Analyse von Markenplatzierungen im nicht-werblichen Fernsehprogramm

2024-11-09T09:39:04Z

Author Reich, Bettina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338503.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4363-7
Format: Electronic Resources
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Dienstleistungserlebnisse als Erfolgsfaktor in Kino- und Unterhaltungscentern

2024-11-09T09:39:04Z

Author Laas, Elisabeth. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338524.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4490-0
Format: Electronic Resources
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Markensoziologische Werbung Eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder

2024-11-09T09:39:04Z

Author Errichiello, Oliver Carlo. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338526.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4507-5
Format: Electronic Resources
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Beziehungsmanagement in der Automobilindustrie OEM Relationship Management als Sonderfall des CRM

2024-11-09T09:39:04Z

Author Hundertmark, Heike. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338527.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4511-2
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Retail Business Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko

2024-11-09T09:39:04Z

Author Riekhof, Hans-Christian. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338536.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4555-6
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Personalisierung im Internethandel Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche

2024-11-09T09:39:04Z

Author Stüber, Eva. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338538.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4559-4
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Portfolio-Werbung als Technik des Impression Management Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

2024-11-09T09:39:04Z

Author Brunner, Christian Boris. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338543.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4573-0
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Theorie und Praxis des Dienstleistungsmarketing Aktuelle Konzepte und Entwicklungen

2024-11-09T09:39:04Z

Author Schmitz, Gertrud. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338554.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6869-2
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Lost Brands - vom Aufstieg und Niedergang starker Marken Warum "too big to fail" nicht einmal für Traditionsmarken gilt

2024-11-09T09:39:04Z

Author Brückner, Michael. author. Przyklenk, Andrea. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338556.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6984-2
Format: Electronic Resources
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Logistics Basics — Exercises — Case Studies

2024-11-09T09:39:04Z

Author Gleissner, Harald. author. Femerling, J. Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(332888.1)
Electronic Access http://dx.doi.org/10.1007/978-3-319-01769-3
Format: Electronic Resources
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Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

2024-11-09T09:39:04Z

Author Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333211.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-28897-5
Format: Electronic Resources
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The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

2024-11-09T09:39:04Z

Author Portmann, Edy. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333683.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-33233-3
Format: Electronic Resources
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Engineering Economics and Finance for Transportation Infrastructure

2024-11-09T09:39:04Z

Author Prassas, Elena S. author. Roess, Roger P. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334628.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-38580-3
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Strategy and Communication for Innovation

2024-11-09T09:39:04Z

Author Pfeffermann, Nicole. editor. Minshall, Tim. editor. Mortara, Letizia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335108.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-41479-4
Format: Electronic Resources
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Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

2024-11-09T09:39:04Z

Author Ziniel, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335363.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3633-2
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Proceedings of 20th International Conference on Industrial Engineering and Engineering Management Theory and Apply of Industrial Management

2024-11-09T09:39:04Z

Author Qi, Ershi. editor. Shen, Jiang. editor. Dou, Runliang. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334887.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-40072-8
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Wirkungsvolle Live-Kommunikation Liebe Deine Helden: Dramaturgie und Inszenierung erfolgreicher Events

2024-11-09T09:39:04Z

Author Gundlach, Axel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338043.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02549-6
Format: Electronic Resources
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Finite Mixture Multinomiales Probitmodell Konzeption und Umsetzung

2024-11-09T09:39:04Z

Author Paetz, Friederike. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338067.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02662-2
Format: Electronic Resources
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Gestaltung komplexer Markenarchitekturen Die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen

2024-11-09T09:39:04Z

Author Kanitz, Christopher. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338077.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02715-5
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Konsumentenwert Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals

2024-11-09T09:39:04Z

Author Jahn, Steffen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338079.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02736-0
Format: Electronic Resources
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Global Website Webdesign im internationalen Umfeld

2024-11-09T09:39:04Z

Author Meidl, Oliver. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338093.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02867-1
Format: Electronic Resources
Availability Online Library~1

Stadtslogans zur Umsetzung der Markenidentität von Städten Eine theoretisch-konzeptionelle und empirische Untersuchung

2024-11-09T09:39:04Z

Author Radtke, Bernd. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338094.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02873-2
Format: Electronic Resources
Availability Online Library~1

Corporate Social Responsibility im Handel Diskussion und empirische Evidenz des alternativen Betriebstyps Sozialmarkt

2024-11-09T09:39:04Z

Author Lienbacher, Eva. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338106.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02940-1
Format: Electronic Resources
Availability Online Library~1

Wettbewerbsfaktor Vertrieb bei Finanzdienstleistern Ein ganzheitliches Konzept zur Sales Excellence

2024-11-09T09:39:04Z

Author Glaser, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338131.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03049-0
Format: Electronic Resources
Availability Online Library~1

Kompakt-Lexikon Marketingpraxis 2.200 Begriffe nachschlagen, verstehen, anwenden.

2024-11-09T09:39:04Z

Author Springer Fachmedien Wiesbaden. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338161.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03185-5
Format: Electronic Resources
Availability Online Library~1

Auf den Punkt: Präsentationen pyramidal strukturieren Erfolgreicher kommunizieren mit klaren Botschaften und ergebnisorientierter Struktur

2024-11-09T09:39:04Z

Author Schoof, Axel. author. Binder, Karin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338170.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03229-6
Format: Electronic Resources
Availability Online Library~1

333 Keywords Marktforschung Grundwissen für Manager

2024-11-09T09:39:04Z

Author Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338205.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03541-9
Format: Electronic Resources
Availability Online Library~1

Events und Sport Stand und Perspektiven der Eventforschung

2024-11-09T09:39:04Z

Author Zanger, Cornelia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338222.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03681-2
Format: Electronic Resources
Availability Online Library~1

Kategorisierungseffekte Eine verhaltenswissenschaftliche Analyse der Wirkung von Sortimentskategorisierungen auf den Auswahlprozess für komplexe Gebrauchsgüter

2024-11-09T09:39:04Z

Author Krengel, Martin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338243.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-04881-5
Format: Electronic Resources
Availability Online Library~1

NBD-Prognosemodelle im Kundenbeziehungsmanagement Einordnung, Implementierung und praktische Anwendungsempfehlung

2024-11-09T09:39:04Z

Author Zitzlsperger, David Franz Sales. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338433.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3754-4
Format: Electronic Resources
Availability Online Library~1

Marktforschungsergebnisse zielgruppengerecht kommunizieren Ergebnisberichte - Präsentationen - Workshops

2024-11-09T09:39:04Z

Author Magerhans, Alexander. author. Merkel, Theresa. author. Cimbalista, Julia. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338434.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3756-8
Format: Electronic Resources
Availability Online Library~1

Strategie und Technik des Automobilmarketing

2024-11-09T09:39:04Z

Author Esch, Franz-Rudolf. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338445.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3831-2
Format: Electronic Resources
Availability Online Library~1

Industrielle Dienstleistungen Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern

2024-11-09T09:39:04Z

Author Seiter, Mischa. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338454.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3913-5
Format: Electronic Resources
Availability Online Library~1

Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung

2024-11-09T09:39:04Z

Author Böckermann, Florian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338456.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3946-3
Format: Electronic Resources
Availability Online Library~1

Unternehmerisches Preisänderungsverhalten Dimensionen, Determinanten und Konsequenzen

2024-11-09T09:39:04Z

Author Schmidt, Thomas R. W. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338464.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4013-1
Format: Electronic Resources
Availability Online Library~1

Markenkraft im Mittelstand Was jeder Manager von Dr. Klitschko und dem Papst lernen kann

2024-11-09T09:39:04Z

Author Errichiello, Oliver. author. Zschiesche, Arnd. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338495.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4289-0
Format: Electronic Resources
Availability Online Library~1