Search Results for Marketing -- Case studies.
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$002b--$002bCase$002bstudies.$0026ic$003dtrue$0026te$003dILS$0026ps$003d300?
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Case studies on food experiences in marketing, retail, and events
ent://SD_ILS/0/SD_ILS:522459
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Author Doppler, Susanne, editer. Steffen, Adrienne, editer.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="https://www.sciencedirect.com/science/book/9780128177921">https://www.sciencedirect.com/science/book/9780128177921</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Case studies in the traditional food sector : a volume in the consumer science and strategic marketing series
ent://SD_ILS/0/SD_ILS:459873
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Author Cavicchi, Alessio, editor. Santini, Cristina, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="https://www.sciencedirect.com/science/book/9780081009444">https://www.sciencedirect.com/science/book/9780081009444</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Case studies in the traditional food sector : a volume in the Consumer Science and Strategic Marketing series
ent://SD_ILS/0/SD_ILS:459831
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Author Cavicchi, Alessio, editor. Santini, Cristina, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780081010075">http://www.sciencedirect.com/science/book/9780081010075</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic marketing management in Asia : case studies and lessons across industries
ent://SD_ILS/0/SD_ILS:421815
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Author Andaleeb, Syed Saad, editor. Ḥasan, Khālid, editor. Prabhu, Jaideep C., writer of foreword. Sheth, Jagdish N., sponsoring body. Rangan, Kasturi, sponsoring body.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781786357458">https://www.emerald.com/insight/publication/doi/10.1108/9781786357458</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Quintessence of Basic and Clinical Research and Scientific Publishing
ent://SD_ILS/0/SD_ILS:528536
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Author Jagadeesh, Gowraganahalli. editor. Balakumar, Pitchai. editor. Senatore, Fortunato. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-99-1284-1">https://doi.org/10.1007/978-981-99-1284-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Digital Economy. Emerging Technologies and Business Innovation 8th International Conference, ICDEc 2023, Braga, Portugal, May 2-4, 2023, Proceedings
ent://SD_ILS/0/SD_ILS:520624
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Author Jallouli, Rim. editor. (orcid) Bach Tobji, Mohamed Anis. editor. (orcid) Belkhir, Meriam. editor. Soares, Ana Maria. editor. Casais, Beatriz. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-42788-6">https://doi.org/10.1007/978-3-031-42788-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Towards AI-Aided Invention and Innovation 23rd International TRIZ Future Conference, TFC 2023, Offenburg, Germany, September 12-14, 2023, Proceedings
ent://SD_ILS/0/SD_ILS:520601
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Author Cavallucci, Denis. editor. Livotov, Pavel. editor. Brad, Stelian. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-42532-5">https://doi.org/10.1007/978-3-031-42532-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Service science : the foundations of service engineering and management
ent://SD_ILS/0/SD_ILS:341588
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Author Qiu, Robin G., author.<br/>Preferred Shelf Number ONLINE(341588.1)<br/>Electronic Access Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg</a>
Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550">http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550</a>
ebrary <a href="http://site.ebrary.com/id/10891172">http://site.ebrary.com/id/10891172</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118551820">http://dx.doi.org/10.1002/9781118551820</a>
Safari Books Online <a href="http://proquest.safaribooksonline.com/?fpi=9781118551851">http://proquest.safaribooksonline.com/?fpi=9781118551851</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Discrimination through Language in Africa? : Perspectives on the Namibian Experience
ent://SD_ILS/0/SD_ILS:532447
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Author Adegbija, Efurosibina, contributor. Alexander, Neville, contributor. Batibo, Herman M., contributor. Beck, Anke, contributor. Bokamba, Eyamba G., contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110906677">https://doi.org/10.1515/9783110906677</a>
<a href="https://www.degruyter.com/isbn/9783110906677">https://www.degruyter.com/isbn/9783110906677</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110906677/original">https://www.degruyter.com/document/cover/isbn/9783110906677/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The essentials of marketing research
ent://SD_ILS/0/SD_ILS:262045
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Author Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203182598">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Gale business insights handbook of global marketing
ent://SD_ILS/0/SD_ILS:341187
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Author Ferrara, Miranda Herbert, 1950-, editor. Gale Group.<br/>Preferred Shelf Number ONLINE(341187.1)<br/>Electronic Access <a href="http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:hu_tr&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/5XFS">Available for Hacettepe University via Gale Virtual Reference Library. Click here to access</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Business-to-business marketing
ent://SD_ILS/0/SD_ILS:370201
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Author Brennan, Ross, 1957- author. Canning, Louise, author. McDowell, Raymond, author.<br/>Preferred Shelf Number ONLINE(370201.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/business-to-business-marketing">http://sk.sagepub.com/books/business-to-business-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Analysis of mixed data : methods & applications
ent://SD_ILS/0/SD_ILS:538802
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Author De Leon, Alexander R. Chough, Keumhee Carriere.<br/>Preferred Shelf Number QA278 .A49737 2013<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781439884720">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>
Ethics in marketing international cases and perspectives
ent://SD_ILS/0/SD_ILS:258845
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Author Murphy, Patrick E., 1948- Laczniak, Eugene R. Prothero, Andrea.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203132685">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sport management principles and applications
ent://SD_ILS/0/SD_ILS:260421
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Author Hoye, Russell, 1966-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080964324">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Understanding pharmacoepidemiology
ent://SD_ILS/0/SD_ILS:267847
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Author Yang, Yi, 1968 March 31- West-Strum, Donna.<br/>Preferred Shelf Number QZ 42 U554 2011<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Transdermal and intradermal delivery of therapeutic agents : application of physical technologies
ent://SD_ILS/0/SD_ILS:540185
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Author Banga, Ajay K., author.<br/>Preferred Shelf Number RM151 .B364 2011<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781439805107">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>
Social marketing casebook
ent://SD_ILS/0/SD_ILS:369337
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Author French, Jeff. Merritt, Rowena. Reynolds, Lucy.<br/>Preferred Shelf Number ONLINE(369337.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/social-marketing-casebook">http://sk.sagepub.com/books/social-marketing-casebook</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
You are the brand
ent://SD_ILS/0/SD_ILS:247101
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Author Adubato, Steve. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780813550718/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The big book of marketing lessons and best practices from the world's greatest companies
ent://SD_ILS/0/SD_ILS:293121
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Author Bennett, Anthony G.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/big-book-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Connecting with consumers marketing for new marketplace realities
ent://SD_ILS/0/SD_ILS:278109
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Author Kimmel, Allan J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=327524">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=327524</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing a critical introduction
ent://SD_ILS/0/SD_ILS:370004
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Author Hackley, Christopher E.<br/>Preferred Shelf Number ONLINE(370004.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-a-critical-introduction">http://sk.sagepub.com/books/marketing-a-critical-introduction</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Commercializing Successful Biomedical Technologies Basic Principles for the Development of Drugs, Diagnostics and Devices
ent://SD_ILS/0/SD_ILS:238415
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Author Mehta, Shreefal S..<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1017/CBO9780511791345">Access by subscription</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing management : knowledge and skills
ent://SD_ILS/0/SD_ILS:110792
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Author Peter, J. Paul. Donnelly, James H.<br/>Preferred Shelf Number HF5415.13 .P484 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Principles and practice of marketing
ent://SD_ILS/0/SD_ILS:110344
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Author Jobber, David, 1947-<br/>Preferred Shelf Number HF5415 .J63 2007<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Carbon Monoxide Poisoning
ent://SD_ILS/0/SD_ILS:538226
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Author Penney, David G., editor. Taylor and Francis.<br/>Preferred Shelf Number RA1247 .C2 C394 2008<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9780429127618">Click here to view.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Carbon Monoxide Poisoning
ent://SD_ILS/0/SD_ILS:540935
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Author Penney, David G., editor. Taylor and Francis.<br/>Preferred Shelf Number RA1247 .C2 C394 2008<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9780429127618">Click here to view.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Renewable resources and renewable energy : a global challenge
ent://SD_ILS/0/SD_ILS:545210
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Author Graziani, Mauro. Fornasiero, Paolo, 1968-<br/>Preferred Shelf Number TJ808 .R458 2007<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781420020861">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>
Marketing management in Turkey : Cases and challenges
ent://SD_ILS/0/SD_ILS:388489
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Author Thompson, Donald N.<br/>Preferred Shelf Number HF5415.12.T9 T46 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Cases in e-commerce
ent://SD_ILS/0/SD_ILS:81744
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Author Rayport, Jeffrey F. Jaworski, Bernard J., ort. yaz. Rayport, Jeffrey F. E-commerce.<br/>Preferred Shelf Number HF 5548.32 R387 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing strategy : Analysis, development, and implementation
ent://SD_ILS/0/SD_ILS:76150
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Author Doole, Isobel. Lowe, Robin, 1945- ort. yaz.<br/>Preferred Shelf Number HF 1416 D72 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The relationship advantage information technologies, sourcing, and management
ent://SD_ILS/0/SD_ILS:230950
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Author Kern, Thomas. Willcocks, Leslie.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Oxford scholarship online <a href="http://dx.doi.org/10.1093/acprof:oso/9780199241927.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780199241927.001.0001</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The customer century : lessons from world-class companies in integrated marketing and communications
ent://SD_ILS/0/SD_ILS:342407
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Author Gr©¿℗œnstedt, Anders.<br/>Preferred Shelf Number ONLINE(342407.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203949771">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The new marketing
ent://SD_ILS/0/SD_ILS:11300
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Author Brookes, Richard, 1945-<br/>Preferred Shelf Number HF 5415.1 B785 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama bilgi sistemleri : bir firma için pazarlama bilgi sistemi tasarımı
ent://SD_ILS/0/SD_ILS:116648
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Author Kaya, İsmail.<br/>Preferred Shelf Number HF5415 .K39 1984<br/>Format: Books<br/>Availability Beytepe Library~1<br/>