Search Results for Marketing -- Data processing

Augmenting customer retention through big data analytics

2026-01-13T18:59:58Z

Author Malik, Reena, 1986- editor. Sharma, Ambuj, 1977- editor. Chaudhary, Prashant Vilas, editor
Preferred Shelf Number HF5415.5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003538486 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Revolutionizing the AI-Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals.

2026-01-13T18:59:58Z

Author Khang, Alex. Dutta, Pushan Kumar. Gupta, Sachin. Ayedee, Nishu. Chatterjee, Sandeep.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032688305 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Consumer behaviour and analytics

2026-01-13T18:59:58Z

Author Smith, Andrew, 1967 March 27- author.
Preferred Shelf Number HF5415.32
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003347033 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Predictive analytics and generative AI for data-driven marketing strategies

2026-01-13T18:59:58Z

Author Hemachandran K.
Preferred Shelf Number HF5415.125 .P735 2025
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003472544 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Intelligent Computing and Networking Proceedings of IC-ICN 2023

2026-01-13T18:59:58Z

Author Balas, Valentina Emilia. editor. Semwal, Vijay Bhaskar. editor. Khandare, Anand. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-3177-4
Format: Electronic Resources
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Intelligent Information and Database Systems 15th Asian Conference, ACIIDS 2023, Phuket, Thailand, July 24-26, 2023, Proceedings, Part I

2026-01-13T18:59:58Z

Author Nguyen, Ngoc Thanh. editor. Boonsang, Siridech. editor. Fujita, Hamido. editor. Hnatkowska, Bogumiła. editor. Hong, Tzung-Pei. editor. (orcid)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-5834-4
Format: Electronic Resources
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Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City - Volume 2 BDCPS 2022, December 16-17, 2022, Bangkok, Thailand

2026-01-13T18:59:58Z

Author Atiquzzaman, Mohammed. editor. Yen, Neil Yuwen. editor. Xu, Zheng. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-1157-8
Format: Electronic Resources
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Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III

2026-01-13T18:59:58Z

Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-23944-1
Format: Electronic Resources
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Marketing analytics : a machine learning approach

2026-01-13T18:59:58Z

Author Mansurali, A., editor. Jeyanthi, P. Mary, editor.
Preferred Shelf Number HF5415.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003300632 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Data analytics for business : lessons for sales, marketing, and strategy

2026-01-13T18:59:58Z

Author Haimowitz, Ira J., author.
Preferred Shelf Number HF5548.2 .H325 2023
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429300363 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Digital Transformation and Corporate Branding Opportunities and Pitfalls for Identity and Reputation Management.

2026-01-13T18:59:58Z

Author Cuomo, Maria Teresa. Foroudi, Pantea.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003263784 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Artificial intelligence for marketing management

2026-01-13T18:59:58Z

Author Thaichon, Park, editor. Quach, Sara, editor.
Preferred Shelf Number HF5415 .E7959 2023 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003280392 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Big data analytics : applications in business and marketing

2026-01-13T18:59:58Z

Author Chaudhary, Kiran. Alam, Mansaf.
Preferred Shelf Number HF5548.2 .C474 2022 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003307761 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Big data analytics : applications in business and marketing

2026-01-13T18:59:58Z

Author Chaudhary, Kiran, author. Alam, Mansaf, author.
Preferred Shelf Number HF5548.2 .C474 2022
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003175711 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS

2026-01-13T18:59:58Z

Author Mesquita, José Marcos Carvalho de, author. Kostelijk, Erik, author.
Preferred Shelf Number HF5415.125 .M473 2022 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003196617 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Data analytics in marketing, entrepreneurship, and innovation

2026-01-13T18:59:58Z

Author Kehal, Mounir, editor. El Alfy, Shahira, editor.
Preferred Shelf Number HD38.7
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429196614 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Web-Age Information Management 16th International Conference, WAIM 2015, Qingdao, China, June 8-10, 2015. Proceedings

2026-01-13T18:59:58Z

Author Yu, Xiaohui. editor. Dong, Xin Luna. editor. Li, Jian. editor. SUN, YIZHOU. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-21042-1
Format: Electronic Resources
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A practical guide to data mining for business and industry

2026-01-13T18:59:58Z

Author Ahlemeyer-Stubbe, Andrea, author.
Preferred Shelf Number ONLINE(341752.1)
Electronic Access John Wiley http://dx.doi.org/10.1002/9781118763704 http://onlinelibrary.wiley.com/book/10.1002/9781118763704 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=746951 Books24x7 http://www.books24x7.com/marc.asp?bookid=63686 http://lib.myilibrary.com/detail.asp?id=586320
Format: Electronic Resources
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Data mining techniques : for marketing, sales, and customer relationship management

2026-01-13T18:59:58Z

Author Linoff, Gordon S. Berry, Micahel J. A.
Preferred Shelf Number HF5415.125 B47 2011
Format: Books
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Değişen iletişim ortamında etkileşimli pazarlama

2026-01-13T18:59:58Z

Author Baruh, Lemi. Yüksel, Müberra.
Preferred Shelf Number HF 5415 D44 2009
Format: Books
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Marketing engineering : computer-assisted marketing analysis and planning

2026-01-13T18:59:58Z

Author Lilien, Gary L. Rangaswamy, Arvind, ort. yaz.
Preferred Shelf Number HF 5415.125 .L54 2003
Format: Books
Availability Beytepe Library~1

Handbook of online marketing research

2026-01-13T18:59:58Z

Author Grossnickle, Joshua. Raskin, Oliver, ort. yaz.
Preferred Shelf Number HF 5415.2 G776 2001
Format: Books
Availability Beytepe Library~1