Search Results for Marketing -- Data processing.

From industry 4.0 to industry 6.0

2026-05-14T12:56:16Z

Author Machado, Carolina, 1965- editor. Davim, J. Paulo, editor.
Preferred Shelf Number T59.6 .F76 2025
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394372775
Format: Electronic Resources
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Augmenting customer retention through big data analytics

2026-05-14T12:56:16Z

Author Malik, Reena, 1986- editor. Sharma, Ambuj, 1977- editor. Chaudhary, Prashant Vilas, editor
Preferred Shelf Number HF5415.5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003538486 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Developments in Information and Knowledge Management Systems for Business Applications Volume 8

2026-05-14T12:56:16Z

Author Štarchoň, Peter. editor. Fedushko, Solomiia. editor. (orcid)0000-0001-7548-5856 Gubíniova, Katarína. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-80935-4
Format: Electronic Resources
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Hyperautomation for next-generation industries

2026-05-14T12:56:16Z

Author Dhanaraj, Rajesh Kumar, editor.
Preferred Shelf Number T59.5 .H97 2024
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394186518
Format: Electronic Resources
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Mastering marketing data science : a comprehensive guide for today's marketers

2026-05-14T12:56:16Z

Author Brown, Iain, 1942- author.
Preferred Shelf Number HF5415.125 .B76 2024
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394309436
Format: Electronic Resources
Availability Online Library~1

Predictive analytics and generative AI for data-driven marketing strategies

2026-05-14T12:56:16Z

Author Hemachandran K.
Preferred Shelf Number HF5415.125 .P735 2025
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003472544 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Consumer behaviour and analytics

2026-05-14T12:56:16Z

Author Smith, Andrew, 1967 March 27- author.
Preferred Shelf Number HF5415.32
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003347033 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Revolutionizing the AI-Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals.

2026-05-14T12:56:16Z

Author Khang, Alex. Dutta, Pushan Kumar. Gupta, Sachin. Ayedee, Nishu. Chatterjee, Sandeep.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032688305 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Digital Transformation and Corporate Branding Opportunities and Pitfalls for Identity and Reputation Management.

2026-05-14T12:56:16Z

Author Cuomo, Maria Teresa. Foroudi, Pantea.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003263784 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City - Volume 2 BDCPS 2022, December 16-17, 2022, Bangkok, Thailand

2026-05-14T12:56:16Z

Author Atiquzzaman, Mohammed. editor. Yen, Neil Yuwen. editor. Xu, Zheng. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-1157-8
Format: Electronic Resources
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Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III

2026-05-14T12:56:16Z

Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-23944-1
Format: Electronic Resources
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Intelligent Information and Database Systems 15th Asian Conference, ACIIDS 2023, Phuket, Thailand, July 24-26, 2023, Proceedings, Part I

2026-05-14T12:56:16Z

Author Nguyen, Ngoc Thanh. editor. Boonsang, Siridech. editor. Fujita, Hamido. editor. Hnatkowska, Bogumiła. editor. Hong, Tzung-Pei. editor. (orcid)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-5834-4
Format: Electronic Resources
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Data analytics for business : lessons for sales, marketing, and strategy

2026-05-14T12:56:16Z

Author Haimowitz, Ira J., author.
Preferred Shelf Number HF5548.2 .H325 2023
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429300363 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Marketing analytics : a machine learning approach

2026-05-14T12:56:16Z

Author Mansurali, A., editor. Jeyanthi, P. Mary, editor.
Preferred Shelf Number HF5415.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003300632 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Artificial intelligence for marketing management

2026-05-14T12:56:16Z

Author Thaichon, Park, editor. Quach, Sara, editor.
Preferred Shelf Number HF5415 .E7959 2023 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003280392 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Intelligent Computing and Networking Proceedings of IC-ICN 2023

2026-05-14T12:56:16Z

Author Balas, Valentina Emilia. editor. Semwal, Vijay Bhaskar. editor. Khandare, Anand. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-3177-4
Format: Electronic Resources
Availability Online Library~1

Big data analytics : applications in business and marketing

2026-05-14T12:56:16Z

Author Chaudhary, Kiran, author. Alam, Mansaf, author.
Preferred Shelf Number HF5548.2 .C474 2022
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003175711 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Big data analytics : applications in business and marketing

2026-05-14T12:56:16Z

Author Chaudhary, Kiran. Alam, Mansaf.
Preferred Shelf Number HF5548.2 .C474 2022 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003307761 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS

2026-05-14T12:56:16Z

Author Mesquita, José Marcos Carvalho de, author. Kostelijk, Erik, author.
Preferred Shelf Number HF5415.125 .M473 2022 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003196617 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Data analytics in marketing, entrepreneurship, and innovation

2026-05-14T12:56:16Z

Author Kehal, Mounir, editor. El Alfy, Shahira, editor.
Preferred Shelf Number HD38.7
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429196614 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Assured cloud computing

2026-05-14T12:56:16Z

Author Campbell, Roy Harold, editor. Kamhoua, Charles A., editor. Kwiat, Kevin A., editor.
Preferred Shelf Number QA76.585 .A87 2018 EB
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119428497
Format: Electronic Resources
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Advances in Business ICT: New Ideas from Ongoing Research

2026-05-14T12:56:16Z

Author Pełech-Pilichowski, Tomasz. editor. Mach-Król, Maria. editor. Olszak, Celina M. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-47208-9
Format: Electronic Resources
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Advances in food diagnostics

2026-05-14T12:56:16Z

Author Toldrá, Fidel, editor. Nollet, Leo M. L., 1948- editor.
Preferred Shelf Number TX541
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119105916
Format: Electronic Resources
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Business Resilience System (BRS): Driven Through Boolean, Fuzzy Logics and Cloud Computation Real and Near Real Time Analysis and Decision Making System

2026-05-14T12:56:16Z

Author Zohuri, Bahman. author. Moghaddam, Masoud. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-53417-6
Format: Electronic Resources
Availability Online Library~1

Business Models and ICT Technologies for the Fashion Supply Chain Proceedings of IT4Fashion 2016

2026-05-14T12:56:16Z

Author Rinaldi, Rinaldo. editor. Bandinelli, Romeo. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-48511-9
Format: Electronic Resources
Availability Online Library~1

Eye Tracking Methodology Theory and Practice

2026-05-14T12:56:16Z

Author Duchowski, Andrew T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-57883-5
Format: Electronic Resources
Availability Online Library~1

Biomaterials and Medical Devices A Perspective from an Emerging Country

2026-05-14T12:56:16Z

Author Mahyudin, Ferdyansyah. editor. Hermawan, Hendra. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-14845-8
Format: Electronic Resources
Availability Online Library~1

Web-Age Information Management 16th International Conference, WAIM 2015, Qingdao, China, June 8-10, 2015. Proceedings

2026-05-14T12:56:16Z

Author Yu, Xiaohui. editor. Dong, Xin Luna. editor. Li, Jian. editor. SUN, YIZHOU. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-21042-1
Format: Electronic Resources
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A practical guide to data mining for business and industry

2026-05-14T12:56:16Z

Author Ahlemeyer-Stubbe, Andrea, author.
Preferred Shelf Number ONLINE(341752.1)
Electronic Access John Wiley http://dx.doi.org/10.1002/9781118763704 http://onlinelibrary.wiley.com/book/10.1002/9781118763704 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=746951 Books24x7 http://www.books24x7.com/marc.asp?bookid=63686 http://lib.myilibrary.com/detail.asp?id=586320
Format: Electronic Resources
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Data mining techniques : for marketing, sales, and customer relationship management

2026-05-14T12:56:16Z

Author Linoff, Gordon S. Berry, Micahel J. A.
Preferred Shelf Number HF5415.125 B47 2011
Format: Books
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Değişen iletişim ortamında etkileşimli pazarlama

2026-05-14T12:56:16Z

Author Baruh, Lemi. Yüksel, Müberra.
Preferred Shelf Number HF 5415 D44 2009
Format: Books
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Marketing engineering : computer-assisted marketing analysis and planning

2026-05-14T12:56:16Z

Author Lilien, Gary L. Rangaswamy, Arvind, ort. yaz.
Preferred Shelf Number HF 5415.125 .L54 2003
Format: Books
Availability Beytepe Library~1

Handbook of online marketing research

2026-05-14T12:56:16Z

Author Grossnickle, Joshua. Raskin, Oliver, ort. yaz.
Preferred Shelf Number HF 5415.2 G776 2001
Format: Books
Availability Beytepe Library~1