Search Results for Marketing -- Decision making.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$002b--$002bDecision$002bmaking.$0026ps$003d300?dt=list2026-03-28T04:26:13ZMarketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:3124302026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Mullins, John W. (John Walker) Walker, Orville C.<br/>Preferred Shelf Number HF5415.13 M352324 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing research : An aid to decision makingent://SD_ILS/0/SD_ILS:764482026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Shao, Alan T.<br/>Preferred Shelf Number HF 5415.2 S469 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The marketing research process : a managerial approach to purchasing relevant information for decision makingent://SD_ILS/0/SD_ILS:108242026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Cox, Keith Kohn. M., Ben, ort.yaz. Enis, Ben M., ort. yaz.<br/>Preferred Shelf Number HF 5415.2 C649 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Application of Generative AI in Healthcare Systemsent://SD_ILS/0/SD_ILS:6074182026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Zamanifar, Azadeh. editor. (orcid)0000-0002-2629-4794 Faezipour, Miad. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-82963-5">https://doi.org/10.1007/978-3-031-82963-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Artificial intelligence-enabled businesses : how to develop strategies for innovationent://SD_ILS/0/SD_ILS:5995872026-03-28T04:26:13Z2026-03-28T04:26:13ZPreferred Shelf Number HD45 .A78 2025<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394234028">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394234028</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>From industry 4.0 to industry 6.0ent://SD_ILS/0/SD_ILS:5998872026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Machado, Carolina, 1965- editor. Davim, J. Paulo, editor.<br/>Preferred Shelf Number T59.6 .F76 2025<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394372775">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394372775</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprisesent://SD_ILS/0/SD_ILS:6022122026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Alareeni, Bahaaeddin. editor. (orcid)0000-0003-0909-2207 Elgedawy, Islam. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-42085-6">https://doi.org/10.1007/978-3-031-42085-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Mastering marketing data science : a comprehensive guide for today's marketersent://SD_ILS/0/SD_ILS:5989302026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Brown, Iain, 1942- author.<br/>Preferred Shelf Number HF5415.125 .B76 2024<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394309436">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394309436</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Discrimination testing in sensory evaluationent://SD_ILS/0/SD_ILS:5993482026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Rogers, Lauren, editor.<br/>Preferred Shelf Number QP435 .D57 2024<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118635353">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118635353</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Business Analytical Capabilities and Artificial Intelligence-Enabled Analytics: Applications and Challenges in the Digital Era, Volume 1ent://SD_ILS/0/SD_ILS:6037552026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Musleh Al-Sartawi, Abdalmuttaleb M. 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(orcid)0000-0003-1631-5931 Wang, Fen. editor. Marx Gomez, Jorge. editor. (orcid)0000-0002-7833-7549 Duran-Limon, Hector. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-40956-1">https://doi.org/10.1007/978-3-031-40956-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Business Analytical Capabilities and Artificial Intelligence-enabled Analytics: Applications and Challenges in the Digital Era, Volume 2ent://SD_ILS/0/SD_ILS:6046482026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Musleh Al-Sartawi, Abdalmuttaleb M. A. editor. Aydiner, Arafat Salih. editor. (orcid)0000-0002-1133-5995 Kanan, Mohammad. editor. 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(orcid) Konomi, Shin'ichi. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-48047-8">https://doi.org/10.1007/978-3-031-48047-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IIIent://SD_ILS/0/SD_ILS:5213332026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Mori, Hirohiko. editor. Asahi, Yumi. editor. Coman, Adela. editor. Vasilache, Simona. editor. Rauterberg, Matthias. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-48044-7">https://doi.org/10.1007/978-3-031-48044-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part VIIent://SD_ILS/0/SD_ILS:5214092026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Zaphiris, Panayiotis. editor. Ioannou, Andri. editor. Sottilare, Robert A. editor. Schwarz, Jessica. editor. Fui-Hoon Nah, Fiona. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-48060-7">https://doi.org/10.1007/978-3-031-48060-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Business of Building and Managing a Healthcare Practice Going Beyond the Basicsent://SD_ILS/0/SD_ILS:5216102026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-37623-8">https://doi.org/10.1007/978-3-031-37623-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>International Conference on Advanced Intelligent Systems for Sustainable Development Volume 1 - Advanced Intelligent Systems on Artificial Intelligence, Software, and Data Scienceent://SD_ILS/0/SD_ILS:5287962026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Kacprzyk, Janusz. editor. Ezziyyani, Mostafa. editor. Balas, Valentina Emilia. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-26384-2">https://doi.org/10.1007/978-3-031-26384-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Decision-making tools to support innovation : guidelines and case studiesent://SD_ILS/0/SD_ILS:5984922026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Enjolras, Manon, author. Galvez, Daniel, author. Camargo, Mauricio, author.<br/>Preferred Shelf Number HM846 .E55 2023<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394228997">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394228997</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Fuzzy logic applications in computer science and mathematicsent://SD_ILS/0/SD_ILS:5986312026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Kar, Rahul, editor.<br/>Preferred Shelf Number QA9.64 .F89 2023<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394175130">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394175130</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Emotions and values in equity crowdfunding investment choices. 2, Modeling and empirical studyent://SD_ILS/0/SD_ILS:5966592026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Goglin, Christian, author.<br/>Preferred Shelf Number HG4751<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119817895">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119817895</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Machine learning for time series forecasting with Pythonent://SD_ILS/0/SD_ILS:5964822026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Lazzeri, Francesca.<br/>Preferred Shelf Number Q325.5<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119682394">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119682394</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Emotions and values in equity crowdfunding investment choices 1 : transdisciplinary theoretical approachent://SD_ILS/0/SD_ILS:5964922026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Goglin, Christian.<br/>Preferred Shelf Number HG4751<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119801481">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119801481</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pottery, Livelihoods, and Landscapes A Case Study from the Peruvian Andesent://SD_ILS/0/SD_ILS:6174392026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Bell, Martha G. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-52331-6">https://doi.org/10.1007/978-3-319-52331-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Peri-Urban Developments and Processes in Africa with Special Reference to Zimbabweent://SD_ILS/0/SD_ILS:6155242026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Chirisa, Innocent. author. Mazhindu, Elias. author. Bandauko, Elmond. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-34231-3">https://doi.org/10.1007/978-3-319-34231-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Analytics and dynamic customer strategy : big profits from big dataent://SD_ILS/0/SD_ILS:3420332026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Tanner, John F.<br/>Preferred Shelf Number ONLINE(342033.1)<br/>Electronic Access ebrary <a href="http://alltitles.ebrary.com/Doc?id=10885925">An electronic book accessible through the World Wide Web; click to view</a>
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MyiLibrary <a href="http://www.myilibrary.com?id=620543">http://www.myilibrary.com?id=620543</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Applied operational research with SASent://SD_ILS/0/SD_ILS:5407632026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Emrouznejad, Ali., author. Ho, William.<br/>Preferred Shelf Number T57.5 .E47 2011<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781439841310">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>The strategy and tactics of pricing : a guide to growing more profitably.ent://SD_ILS/0/SD_ILS:2674262026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Nagle, Thomas T. Hogan, John E., Ph. D. Zale, Joseph.<br/>Preferred Shelf Number HF5416.5 N34 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The successful marketing plan a disciplined and comprehensive approachent://SD_ILS/0/SD_ILS:2930802026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Hiebing, Roman G. Cooper, Scott W.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/successful-marketing-plan">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Nursing leadership and management : theories, processes, and practiceent://SD_ILS/0/SD_ILS:1107992026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Jones, Rebecca A. Patronis.<br/>Preferred Shelf Number WY 105 J78 2007<br/>Format: Books<br/>Availability Health Sciences Library~2<br/>Stratejik pazarlama planı nasıl hazırlanır ?ent://SD_ILS/0/SD_ILS:1054512026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Paley, Norton. Orfanlı, Ender, çev.<br/>Preferred Shelf Number HF 5415.135 .P33 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Pazarlamanın sihirli lambasıent://SD_ILS/0/SD_ILS:1050742026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Trout, Jack. Tunçel, Hakan, çev.<br/>Preferred Shelf Number HF 5415.13 .T7620 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing engineering : computer-assisted marketing analysis and planningent://SD_ILS/0/SD_ILS:1057832026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Lilien, Gary L. Rangaswamy, Arvind, ort. yaz.<br/>Preferred Shelf Number HF 5415.125 .L54 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Building models for marketing decisionsent://SD_ILS/0/SD_ILS:1123972026-03-28T04:26:13Z2026-03-28T04:26:13ZAuthor Leeflang, P. S. H.<br/>Preferred Shelf Number HF5415.135 .B85 2000<br/>Format: Books<br/>Availability Beytepe Library~2<br/>