Search Results for Marketing -- Management.

Marketing management

2026-03-19T06:44:42Z

Author Kotler, Philip. Keller, Kevin Lane, 1956-
Preferred Shelf Number HF5415.13 K6 2012
Format: Books
Availability Beytepe Library~1

Marketing management

2026-03-19T06:44:42Z

Author Kotler, Philip.
Preferred Shelf Number HF 5415.13 K64 2003
Format: Books
Availability Beytepe Library~1

Marketing management

2026-03-19T06:44:42Z

Author Winer, Russell S.
Preferred Shelf Number HF5415.13 W547 2007
Format: Books
Availability Beytepe Library~1

Marketing management

2026-03-19T06:44:42Z

Author Dickson, Peter R.
Preferred Shelf Number HF 5415.13 D48 1997
Format: Books
Availability Beytepe Library~1

Internationales Marketing-Management

2026-03-19T06:44:42Z

Author Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-12691-8
Format: Electronic Resources
Availability Online Library~1

Internationales Marketing-Management

2026-03-19T06:44:42Z

Author Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-28553-9
Format: Electronic Resources
Availability Online Library~1

Services, marketing and management

2026-03-19T06:44:42Z

Author Gilmore, Audrey.
Preferred Shelf Number ONLINE(369304.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/services-marketing-and-management
Format: Electronic Resources
Availability Online Library~1

Marketing management in Turkey

2026-03-19T06:44:42Z

Author Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787145573
Format: Electronic Resources
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Essentials of marketing management

2026-03-19T06:44:42Z

Author Lancaster, Geoffrey, 1938- Massingham, Lester.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Museum management and marketing

2026-03-19T06:44:42Z

Author Sandell, Richard, 1967- Janes, Robert R.
Preferred Shelf Number AM121 .M877 2010
Format: Books
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Management der Marketing-Kommunikation

2026-03-19T06:44:42Z

Author Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-69274-4
Format: Electronic Resources
Availability Online Library~1

Management der Marketing-Kommunikation

2026-03-19T06:44:42Z

Author Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-27534-7
Format: Electronic Resources
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Concepts of marketing management

2026-03-19T06:44:42Z

Author Seibert, Joseph C.
Preferred Shelf Number HF 5415.13 S43 1973
Format: Books
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Marketing : the management way

2026-03-19T06:44:42Z

Author Weinstein, Arnold K.
Preferred Shelf Number HF 5415.13 W4 1968
Format: Books
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Management controls in marketing

2026-03-19T06:44:42Z

Author Wilson, Richard M. S.
Preferred Shelf Number HF 5415.13 W54 1973
Format: Books
Availability Beytepe Library~1

CIM coursebook project management in marketing

2026-03-19T06:44:42Z

Author McKee, Frank.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Marketing channels : a management view

2026-03-19T06:44:42Z

Author Rosenbloom, Bert.
Preferred Shelf Number HF5415.129 R67 2013
Format: Books
Availability Beytepe Library~1

Marketing management a cultural perspective

2026-03-19T06:44:42Z

Author Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Marketing management for nonprofit organizations

2026-03-19T06:44:42Z

Author Sargeant, Adrian.
Preferred Shelf Number HF5415 S275 2009
Format: Books
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Marketing channels : a management view

2026-03-19T06:44:42Z

Author Rosenbloom, Bert.
Preferred Shelf Number HF 5415.129 R67 1995
Format: Books
Availability Beytepe Library~1

Marketing management and information technology

2026-03-19T06:44:42Z

Author Fletcher, Keith.
Preferred Shelf Number HF 5415.13 F635 1990
Format: Books
Availability Beytepe Library~1

Marketing management : a systems perspective

2026-03-19T06:44:42Z

Author Lazer, William.
Preferred Shelf Number HF 5415 L329 1971
Format: Books
Availability Beytepe Library~1

Machiavelli, marketing and management : revisited

2026-03-19T06:44:42Z

Author Harris, Phil, 1952- author. Lock, Andrew, 1947- author. Rees, Patricia, author.
Preferred Shelf Number HD31
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003570172 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Artificial intelligence for marketing management

2026-03-19T06:44:42Z

Author Thaichon, Park, editor. Quach, Sara, editor.
Preferred Shelf Number HF5415 .E7959 2023 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003280392 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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HUMAN RESOURCE MANAGEMENT AND INTERNAL MARKETING

2026-03-19T06:44:42Z

Author Mishra, Teena, 1984- author.
Preferred Shelf Number HF5549
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003266013 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Mountain resort marketing and management

2026-03-19T06:44:42Z

Author Solelhac, Armelle, author.
Preferred Shelf Number TX911.3 .M27 S65 2022
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003039396 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Marketing management : a cultural perspective

2026-03-19T06:44:42Z

Author Visconti, Luca M., editor. Peñaloza, Lisa, editor. Toulouse, Nil, editor.
Preferred Shelf Number HF5415.13
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780203710807 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Pharmacy management, leadership, marketing, and finance

2026-03-19T06:44:42Z

Author Chisholm-Burns, Marie A. Vaillancourt, Allison M. Shepherd, Marv.
Preferred Shelf Number QV 737 C5421 2014
Format: Books
Availability Health Sciences Library~1

Marketing communications management : analysis, planning, implementation

2026-03-19T06:44:42Z

Author Copley, Paul.
Preferred Shelf Number HF5415.123 C67 2014
Format: Books
Availability Beytepe Library~1

Moderne Marketing-Kommunikation System – Prozess – Management

2026-03-19T06:44:42Z

Author Tropp, Jörg. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-531-92802-9
Format: Electronic Resources
Availability Online Library~1

Multi-Channel-Communications- und Marketing-Management

2026-03-19T06:44:42Z

Author Emrich, Christin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9685-5
Format: Electronic Resources
Availability Online Library~1

International marketing management text and cases

2026-03-19T06:44:42Z

Author Mathur, U. C., 1938-
Preferred Shelf Number ONLINE(368587.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/international-marketing-management
Format: Electronic Resources
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Marketing management : knowledge and skills

2026-03-19T06:44:42Z

Author Peter, J. Paul. Donnelly, James H.
Preferred Shelf Number HF5415.13 .P484 2007
Format: Books
Availability Beytepe Library~1

Handbook of services marketing & management

2026-03-19T06:44:42Z

Author Swartz, Teresa A. Iacobucci, Dawn.
Preferred Shelf Number ONLINE(368447.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management
Format: Electronic Resources
Availability Online Library~1

Marketing research : Management and methods

2026-03-19T06:44:42Z

Author Wentz, Walter B.
Preferred Shelf Number HF 5415.2 W45 1972
Format: Books
Availability Beytepe Library~1

Strategic pharmaceutical marketing management in growth markets

2026-03-19T06:44:42Z

Author Nandy, Mithun, author.
Preferred Shelf Number HD9672 .I52
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003313168 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Lubricant marketing, selling, and key account management

2026-03-19T06:44:42Z

Author Whitby, R. David, author.
Preferred Shelf Number HD9579 .L82
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003318392 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Myth in modern media management and marketing

2026-03-19T06:44:42Z

Author Kreft, Jan, editor. Kuczamer-Klopotowska, Sylwia, 1971- editor. Kalinowska-Zeleznik, Anna, 1971- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9
Format: Electronic Resources
Availability Online Library~1

Marketing management : a strategic decision-making approach

2026-03-19T06:44:42Z

Author Mullins, John W. (John Walker) Walker, Orville C.
Preferred Shelf Number HF5415.13 M352324 2013
Format: Books
Availability Beytepe Library~1

Social Media Marketing und -Management im Tourismus

2026-03-19T06:44:42Z

Author Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337308.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37952-9
Format: Electronic Resources
Availability Online Library~1

Impression Management Professionelles Marketing in eigener Sache

2026-03-19T06:44:42Z

Author Jendrosch, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8715-0
Format: Electronic Resources
Availability Online Library~1

Sales & Service Management, Marketing, Promotion und Performance

2026-03-19T06:44:42Z

Author Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9591-9
Format: Electronic Resources
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The sports event management and marketing playbook

2026-03-19T06:44:42Z

Author Supovitz, Frank.
Preferred Shelf Number GV716 .S86 2005
Format: Books
Availability Beytepe Library~1

Marketing management in Turkey : Cases and challenges

2026-03-19T06:44:42Z

Author Thompson, Donald N.
Preferred Shelf Number HF5415.12.T9 T46 2005
Format: Books
Availability Beytepe Library~1

Marketing management : analysis, planning, implementation, and control

2026-03-19T06:44:42Z

Author Kotler, Philip.
Preferred Shelf Number HF 5415.13 K64 1997
Format: Books
Availability Beytepe Library~1

Product management : marketing in a changing environment

2026-03-19T06:44:42Z

Author Hehman, Raymond D.
Preferred Shelf Number HD 31 H36 1984
Format: Books
Availability Beytepe Library~1

Key management problems in the marketing distribution and use of fertilizers. Held in Islamabad, Jan 7-10,

2026-03-19T06:44:42Z

Author CENTO Seminar on Key Management Problems in the Marketing, Distribution and Use of Fertilizers. Islamabad, 1974.
Preferred Shelf Number HD 9483 C21 1974
Format: Books
Availability Beytepe Library~1

Integrating marketing and supply chain management : converging paths to holistic business success

2026-03-19T06:44:42Z

Author Fotiadis, Thomas, author. Folinas, Dimitris, 1970- author. Lindgreen, Adam, author. Gasteratos, Antonios, author. Vassiliadis, Christos A., author.
Preferred Shelf Number HD38.5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003650973 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective

2026-03-19T06:44:42Z

Author Koc, Erdogan, author.
Preferred Shelf Number G155 .A1
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003601265 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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QUALITATIVE RESEARCH IN MARKETING AND MANAGEMENT doing interpretive research projects.

2026-03-19T06:44:42Z

Author Hackley, Christopher E., author.
Preferred Shelf Number HD30.4
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003432203 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Remote work, internal marketing and human resource management : innovative approaches and fundamentals

2026-03-19T06:44:42Z

Author Mishra, Teena, 1984- author.
Preferred Shelf Number HD2336.3 .M57 2025 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003490647 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Security Relationship Management : Leveraging Marketing Concepts to Advance a Cybersecurity Program

2026-03-19T06:44:42Z

Author Parrish, Lee, author.
Preferred Shelf Number QA76.9 .A25
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003597483 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Service management and marketing principles : competing in the service economy

2026-03-19T06:44:42Z

Author Kandampully, Jay, author. Solnet, David J., author.
Preferred Shelf Number HF5415.5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003470373 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Social Media Marketing Management How to Penetrate Emerging Markets and Expand Your Customer Base.

2026-03-19T06:44:42Z

Author Hinson, Robert (Robert Ebo) Mhlanga, David. Osei-Frimpong, Kofi. Doe, Joshua.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003307457 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Wine Management and Marketing. 2 : Responses of the Industry to Crises and New Expectations

2026-03-19T06:44:42Z

Author Cherit, Foued, editor. Maurel, Carole, editor. Amadieu, Paul, editor. Hannin, Hervé, editor.
Preferred Shelf Number HD9370.5 .W55 2024 EB
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394302208
Format: Electronic Resources
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International business and culture : challenges in cross-cultural marketing and management

2026-03-19T06:44:42Z

Author Bartosik-Purgat, Małgorzata, editor. Guzek, Monika, editor.
Preferred Shelf Number HD62.4
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032636962 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Luxury marketing, sustainability and technology : the future of luxury management

2026-03-19T06:44:42Z

Author Thaichon, Park, editor. Quach, Sara, editor.
Preferred Shelf Number HD9999 .L852
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003321378 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Contemporary advances in food tourism management and marketing

2026-03-19T06:44:42Z

Author Fusté-Forné, Francesc, editor. Wolf, Erik, editor.
Preferred Shelf Number TX631 .C665 2023
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003282532 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Marketing and the customer value chain : integrating marketing and supply chain management

2026-03-19T06:44:42Z

Author Fotiadis, Thomas, author. Folinas, Dimitris, 1970- author. Vasileiou, Konstantinos (Author of Marketing and the customer value chain), author. Konstantoglou, Aggeliki, author.
Preferred Shelf Number HD38.5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429684883 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Strategic brand management and development : creating and marketing successful brands

2026-03-19T06:44:42Z

Author Lalaounis, Sotiris T., 1980- author.
Preferred Shelf Number HF5415.1255 .L35 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429322556 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective

2026-03-19T06:44:42Z

Author Koc, Erdogan, author.
Preferred Shelf Number G155 .A1 K595 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003018193 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

The Routledge handbook of tourism experience management and marketing

2026-03-19T06:44:42Z

Author Dixit, Saurabh Kumar, 1979- editor.
Preferred Shelf Number G155 .A1 R687 2020
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429203916 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Wine management and marketing : opportunities for companies and challenges for the industry

2026-03-19T06:44:42Z

Author Cherit, Foued, editor. Maurel, Carole, editor. Amadieu, Paul, editor. Hannin, Hervé, editor.
Preferred Shelf Number HD9370.5
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119777434
Format: Electronic Resources
Availability Online Library~1

Business to business marketing management : a global perspective

2026-03-19T06:44:42Z

Author Zimmerman, Alan S., 1942- Blythe, Jim.
Preferred Shelf Number HF5415.13 Z56 2018
Format: Books
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Advances in Islamic finance, marketing, and management : an Asian perspective

2026-03-19T06:44:42Z

Author Mutum, Dilip S., editor. Butt, Mohammad Mohsin, editor. Rashid, Mamunur, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786358981
Format: Electronic Resources
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Strategic marketing management in Asia : case studies and lessons across industries

2026-03-19T06:44:42Z

Author Andaleeb, Syed Saad, editor. Ḥasan, Khālid, editor. Prabhu, Jaideep C., writer of foreword. Sheth, Jagdish N., sponsoring body. Rangan, Kasturi, sponsoring body.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786357458
Format: Electronic Resources
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Management und Marketing im Kulturtourismus Basiswissen – Praxisbeispiele – Checklisten

2026-03-19T06:44:42Z

Author Steinecke, Albrecht. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336651.1)
Electronic Access http://dx.doi.org/10.1007/978-3-531-19125-6
Format: Electronic Resources
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Enterprise Marketing Management Informationslogistik für das Marketing von morgen

2026-03-19T06:44:42Z

Author Spiegelberg, Domenik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337532.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00532-0
Format: Electronic Resources
Availability Online Library~1

Business to business marketing management : a global perspective

2026-03-19T06:44:42Z

Author Zimmerman, Alan S., 1942- Blythe, Jim.
Preferred Shelf Number HF5415.13 B565 2013
Format: Books
Availability Beytepe Library~1

Public Marketing Marketing-Management für den öffentlichen Sektor

2026-03-19T06:44:42Z

Author Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3552-6
Format: Electronic Resources
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Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

2026-03-19T06:44:42Z

Author Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3722-3
Format: Electronic Resources
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Marketing management and communications in the public sector

2026-03-19T06:44:42Z

Author Pasquier, Martial. Villeneuve, Jean-Patrick.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Data mining techniques : for marketing, sales, and customer relationship management

2026-03-19T06:44:42Z

Author Linoff, Gordon S. Berry, Micahel J. A.
Preferred Shelf Number HF5415.125 B47 2011
Format: Books
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Public Marketing Marketing-Management für den öffentlichen Sektor

2026-03-19T06:44:42Z

Author Hohn, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9577-3
Format: Electronic Resources
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Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.

2026-03-19T06:44:42Z

Author Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9834-7
Format: Electronic Resources
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Geist! Die Kraft der klugen Köpfe in Management und Marketing

2026-03-19T06:44:42Z

Author Rust, Holger. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9278-9
Format: Electronic Resources
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Standort-Marketing und Event-Management Kulturfaktor Gestüt als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingkonzept für das Landgestüt Zweibrücken

2026-03-19T06:44:42Z

Author Graf, Christof. author. Kalina-Klensch, Nicole. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-5400-4
Format: Electronic Resources
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Nachhaltige Intergation von Marketing und Innovieren Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels

2026-03-19T06:44:42Z

Author Schaller, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-9356-0
Format: Electronic Resources
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Brand management 101 : 101 lessons learned from real world marketing

2026-03-19T06:44:42Z

Author Dhar, Mainak.
Preferred Shelf Number ONLINE
Electronic Access Wiley Online Library
Format: Electronic Resources
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Public Marketing Marketing-Management für den öffentlichen Sektor

2026-03-19T06:44:42Z

Author Hohn, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9116-4
Format: Electronic Resources
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Management, marketing and promotion of library services based on statistics, analyses and evaluation

2026-03-19T06:44:42Z

Author Flaten, Trine Kolderup. IFLA General Conference (71st : 2005 : Oslo, Norway) World Library and Information Congress (2005 : Oslo, Norway)
Preferred Shelf Number Z716.3 .M36 2006
Format: Books
Availability Beytepe Library~1

e-learning for management and marketing in libraries

2026-03-19T06:44:42Z

Author IFLA Satellite Meeting (2003 : Geneva, Switzerland) McAdam, Daisy, ed. International Federation of Library Associations and Institutions.
Preferred Shelf Number Z 718.8 E112 2005
Format: Books
Availability Beytepe Library~1

Global marketing management : changes, challenges and new strategies

2026-03-19T06:44:42Z

Author Lee, Kiefer. Carter, S. (Steve).
Preferred Shelf Number HD62.4 .L44 2005
Format: Books
Availability Beytepe Library~1

Doing research projects in marketing, management and consumer research

2026-03-19T06:44:42Z

Author Hackley, Christopher E.
Preferred Shelf Number HD 30.4 H28 2003
Format: Books
Availability Beytepe Library~1

Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001

2026-03-19T06:44:42Z

Author Savard, Rejean, 1950-, ed. International Federation of Library Associations and Institutions.
Preferred Shelf Number Z 716.3 .E32 2002
Format: Books
Availability Beytepe Library~1

Commerce, Complexity, and Evolution Topics in Economics, Finance, Marketing, and Management: Proceedings of the Twelfth International Symposium in Economic Theory and Econometrics

2026-03-19T06:44:42Z

Author Barnett, William A.. Chiarella, Carl. Keen, Steve. Marks, Robert. Schnabl, Hermann.
Preferred Shelf Number ONLINE
Electronic Access Access by subscription
Format: Electronic Resources
Availability Online Library~1

Data collection and analysis for tourism management, marketing and planning : A manual for managers and analysts

2026-03-19T06:44:42Z

Author World Tourism Organization.
Preferred Shelf Number G 155.A1 D38 2000
Format: Books
Availability Beytepe Library~2

Management, marketing and the political economy of travel and tourism

2026-03-19T06:44:42Z

Author Robinson, Mike, ed. University of Northumbria at Newcastle. Centre for Travel and Tourism. Sheffield Hallam University. Centre for Tourism. Tourism 2000 : Time for Celebration, (2000 : Sheffield Hallam University)
Preferred Shelf Number G 155.A1 M364 2000
Format: Books
Availability Beytepe Library~1

Readings and cases in marketing management /ed. by A. C. Burns, D. W. Craven.

2026-03-19T06:44:42Z

Author Burns, A. C., ed. Craven, D. W., ed.
Preferred Shelf Number HF 5415.13 R362 1987
Format: Books
Availability Beytepe Library~1

Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligung

2026-03-19T06:44:42Z

Author Hahn, Kathrin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337539.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00563-4
Format: Electronic Resources
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The Routledge companion to knowledge management

2026-03-19T06:44:42Z

Author Chen, Jin (Economist), editor. Nonaka, Ikujirō, 1935- editor.
Preferred Shelf Number HD30.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003112150 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The Routledge companion to global value chains : reinterpreting and reimagining megatrends in the world economy

2026-03-19T06:44:42Z

Author Agarwal, Renu (Professor of Operations and Supply Chain Management), editor.
Preferred Shelf Number HF1379
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781315225661 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The Routledge handbook of financial geography

2026-03-19T06:44:42Z

Author Knox, Janelle Kallie, 1983- editor. Wójcik, Dariusz, 1972- editor.
Preferred Shelf Number HG3881 .R68 2020
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781351119061 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The Routledge companion to corporate branding

2026-03-19T06:44:42Z

Author Iglesias, Oriol, editor. Ind, Nicholas, editor. Schultz, Majken, editor.
Preferred Shelf Number HF5415.1255 .R687 2022
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003035749 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The Routledge companion to responsible business

2026-03-19T06:44:42Z

Author Markovic, Stefan, editor. Lindgreen, Adam, editor. Maon, Franc??ois, editor. Sancha, Cristina, editor.
Preferred Shelf Number HD60
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003373162 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The Routledge companion to disability and work

2026-03-19T06:44:42Z

Author Branzei, Oana, editor. Zeyen, Anica, editor.
Preferred Shelf Number HD7255 .R68 2025
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003350781 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

The Routledge companion to management information systems

2026-03-19T06:44:42Z

Author Galliers, Robert D., 1947- editor. Stein, Mari-Klara, editor. Baiyere, Abayomi, editor.
Preferred Shelf Number HD30.213
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032690483 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The Routledge critical companion to leadership studies

2026-03-19T06:44:42Z

Author Knights, David, 1940- editor. Liu, Helena, editor. Smolović-Jones, Owain, editor. Wilson, Suze, editor.
Preferred Shelf Number HD57.7
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003363125 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The Routledge companion to marketing and society

2026-03-19T06:44:42Z

Author Kubacki, Krzysztof, author. Parker, Lukas, 1977- author. Domegan, Christine, author. Brennan, Linda L., author.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003028079 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The Routledge companion to marketing and feminism

2026-03-19T06:44:42Z

Author Maclaran, Pauline, editor. Stevens, Lorna, editor. Kravets, Olga, editor.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003042587 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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ROUTLEDGE COMPANION TO LEADERSHIP AND CHANGE

2026-03-19T06:44:42Z

Author Dhiman, Satinder, author.
Preferred Shelf Number HD57.7
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003147305 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The Routledge companion to technology management

2026-03-19T06:44:42Z

Author Daim, Tugrul Unsal, 1967- editor. Dabić, Marina, editor. Su, Yu-Shan, editor.
Preferred Shelf Number HD30.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003046899 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The Routledge companion to corporate social responsibility

2026-03-19T06:44:42Z

Author Maak, Thomas, editor. Pless, Nicola M., editor. Orlitzky, Marc, 1970- editor. Sandhu, Sukhbir, editor.
Preferred Shelf Number HD60 .R688 2022
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003152651 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

The Routledge companion to international hospitality management

2026-03-19T06:44:42Z

Author Gardini, Marco A., 1964- editor. Ottenbacher, Michael C., 1966- editor. Schuckert, Markus, editor.
Preferred Shelf Number TX911.3 .M27
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429426834 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The Routledge companion to talent management

2026-03-19T06:44:42Z

Author Tarique, Ibraiz, editor.
Preferred Shelf Number HF5549
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781315474687 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

The Routledge companion to Asian family business : governance, succession, and challenges in the age of digital disruption

2026-03-19T06:44:42Z

Author Yan, Ho-Don, editor. Yu, Fu-Lai Tony, 1950- editor.
Preferred Shelf Number HD62.25 .R68 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429342813 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

The Routledge companion to anthropology and business

2026-03-19T06:44:42Z

Author Mir, Raza A., editor. Fayard, Anne-Laure, editor.
Preferred Shelf Number GN450.8 .R68 2020 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003052456 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Routledge companion to organizational diversity research methods

2026-03-19T06:44:42Z

Author Nørholm Just, Sine, editor. Risberg, Annette, editor. Villesèche, Florence, editor.
Preferred Shelf Number HF5549.5 .M5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429265716 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Internationalization and organizations challenges and prospects

2026-03-19T06:44:42Z

Author Davoine, Eric, editor. Furrer, Olivier, editor. Nivoix, Sophie, editor.
Preferred Shelf Number HD62.4
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032698311 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

VIRTUAL TEAMS ACROSS NATIONAL BORDERS

2026-03-19T06:44:42Z

Author Marinov, Marin A., editor.
Preferred Shelf Number HD66
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003398745 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

RECONFIGURATION OF BUSINESS MODELS AND ECOSYSTEMS decoupling and.

2026-03-19T06:44:42Z

Author Marinova, Svetla Trifonova, editor. Marinov, Marin, 1948- editor.
Preferred Shelf Number HD31.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003326731 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

FIRM INTERNATIONALIZATION : intangible resources and development.

2026-03-19T06:44:42Z

Author Nivoix, Sophie. Marcon, Christian.
Preferred Shelf Number HD62.4
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003413202 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Consumer culture theory in Asia : history and contemporary issues

2026-03-19T06:44:42Z

Author Minowa, Yuko, editor. Belk, Russell W., editor.
Preferred Shelf Number HF5415.33 .A78
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003111559 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Philosophy of marketing : the new realist approach

2026-03-19T06:44:42Z

Author Giannasi, Matteo, author. Casarin, Francesco, 1960- author.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003206033 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Business models and firm internationalisation

2026-03-19T06:44:42Z

Author Nielsen, Christian, editor. Marinova, Svetla Trifonova, editor. Marinova, Marin A., 1948- editor.
Preferred Shelf Number HD2755.5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003204268 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Covid-19 and international business : change of era

2026-03-19T06:44:42Z

Author Marinov, Marin, 1948- editor. Marinova, Svetla Trifonova, editor.
Preferred Shelf Number HF1379 .C747 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003108924 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Cross-cultural challenges in international management

2026-03-19T06:44:42Z

Author Amann, Bruno, 1961- editor. Jaussaud, Jacques, 1957- editor.
Preferred Shelf Number HD62.4
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003025337 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Management research : applying the principles of business research methods

2026-03-19T06:44:42Z

Author Rose, Susan (Professor in Marketing management), author. Spinks, Nigel (College teacher), author. Canhoto, Ana Isabel, author.
Preferred Shelf Number HD30.4
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003381006 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Brand management in a co-creation perspective : communication as constitutive of brands

2026-03-19T06:44:42Z

Author Hansen, Heidi (Marketing researcher), author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003050100 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Digital brand management : understanding consumers and communication in the digital age

2026-03-19T06:44:42Z

Author Gre??bosz-Krawczyk, Magdalena, author. Siuda, Dagna author
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003646686 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

The Routledge companion to marketing and sustainability

2026-03-19T06:44:42Z

Author Peattie, Ken editor
Preferred Shelf Number HF5414
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003412397 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

International marketing : strategy and theory

2026-03-19T06:44:42Z

Author Onkvisit, Sak, author. Merz, Michael A., 1976- author. Shaw, John J., author.
Preferred Shelf Number HF1416
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003449782 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Nostalgic Branding in the Toy Industry

2026-03-19T06:44:42Z

Author Lubiński, Kamil, author. Grębosz-Krawczyk, Magdalena, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003606079 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Empower your nonprofit : simple ways to co-create with AI for profound impact

2026-03-19T06:44:42Z

Author Neumann, Amy, author.
Preferred Shelf Number HD62.6 .N48 2025
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308460
Format: Electronic Resources
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Digital Economy. Emerging Technologies and Business Innovation 9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9-11, 2024, Proceedings, Part I

2026-03-19T06:44:42Z

Author Bach Tobji, Mohamed Anis. editor. (orcid)0000-0001-8268-8870 Jallouli, Rim. editor. (orcid)0000-0002-2179-3316 Sadok, Hicham. editor. (orcid)0000-0003-4402-0954 Lajfari, Kaltoum. editor. (orcid)0009-0009-0977-1884 Mafamane, Driss. editor. (orcid)0009-0008-4796-9886
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-76365-6
Format: Electronic Resources
Availability Online Library~1

Digital Economy. Emerging Technologies and Business Innovation 9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9-11, 2024, Proceedings, Part II

2026-03-19T06:44:42Z

Author Bach Tobji, Mohamed Anis. editor. (orcid)0000-0001-8268-8870 Jallouli, Rim. editor. (orcid)0000-0002-2179-3316 Sadok, Hicham. editor. (orcid)0000-0003-4402-0954 Lajfari, Kaltoum. editor. (orcid)0009-0009-0977-1884 Mafamane, Driss. editor. (orcid)0009-0008-4796-9886
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-76368-7
Format: Electronic Resources
Availability Online Library~1

Developments in Information and Knowledge Management Systems for Business Applications Volume 8

2026-03-19T06:44:42Z

Author Štarchoň, Peter. editor. Fedushko, Solomiia. editor. (orcid)0000-0001-7548-5856 Gubíniova, Katarína. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-80935-4
Format: Electronic Resources
Availability Online Library~1

Marketing and Smart Technologies Proceedings of ICMarkTech 2024, Volume 2

2026-03-19T06:44:42Z

Author Reis, José Luís. editor. (orcid)0000-0002-0987-0980 Cascalho, José. editor. Peter, Marc K. editor. Reis, Luís Paulo. editor. (orcid)0000-0002-4709-1718 Tiago, Maria Teresa. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-96-3081-3
Format: Electronic Resources
Availability Online Library~1

Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 2

2026-03-19T06:44:42Z

Author Reis, José Luís. editor. (orcid)0000-0002-0987-0980 Peter, Marc K. editor. Reis, Luís Paulo. editor. (orcid)0000-0002-4709-1718 Bogdanovic, Zorica. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-97-3698-0
Format: Electronic Resources
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Unlocking the Hidden Potentials of Organization Through Merging of Humans and Digitals Volume 2

2026-03-19T06:44:42Z

Author Štavljanin, Velimir. editor. Mijatović, Ivana. editor. Luković, Ivan. editor. (orcid)0000-0003-1319-488X SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-032-08090-5
Format: Electronic Resources
Availability Online Library~1

Key relationships : managerial ties in China's B2B channels

2026-03-19T06:44:42Z

Author Yang, Pianpian, 1983- author. Qian, Liping, 1977- author.
Preferred Shelf Number HF5415.129
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003605195 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Communities for clean energy justice and equity in grid modernization

2026-03-19T06:44:42Z

Author Daneshvar, Mohammadreza, editor. Mohammadi-Ivatloo, Behnam, editor. Anvari-Moghaddam, Amjad, editor.
Preferred Shelf Number TJ808 .C67 2025
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394265749
Format: Electronic Resources
Availability Online Library~1

Artificial intelligence-enabled businesses : how to develop strategies for innovation

2026-03-19T06:44:42Z

Preferred Shelf Number HD45 .A78 2025
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394234028
Format: Electronic Resources
Availability Online Library~1

From industry 4.0 to industry 6.0

2026-03-19T06:44:42Z

Author Machado, Carolina, 1965- editor. Davim, J. Paulo, editor.
Preferred Shelf Number T59.6 .F76 2025
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394372775
Format: Electronic Resources
Availability Online Library~1

An introduction to 5g : the new radio, 5g network, 5g advanced and beyond

2026-03-19T06:44:42Z

Author Cox, Christopher, author.
Preferred Shelf Number TK5103.25 .C69 2025
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394284757
Format: Electronic Resources
Availability Online Library~1

Mastering the construction startup : a business infrastructure guide

2026-03-19T06:44:42Z

Author Ganaway, Nick B., author.
Preferred Shelf Number HD9715 .A2 G36 2025
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394292356
Format: Electronic Resources
Availability Online Library~1

Transforming the pharmaceutical supply chain

2026-03-19T06:44:42Z

Author Rees, Hedley (Management consultant), author. John Wiley & Sons, publisher.
Preferred Shelf Number HD9665.5 .R4425 2025
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394244157
Format: Electronic Resources
Availability Online Library~1

Indian Agriculture: Challenges, Priorities and Solutions

2026-03-19T06:44:42Z

Author Sharma, Naveen K. editor. (orcid)0000-0001-8658-7671 Rai, Pradeep Kumar. editor. Rai, Dinesh Chandra. editor. (orcid)0000-0002-5988-7211 SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-96-5273-0
Format: Electronic Resources
Availability Online Library~1

Marketing and Smart Technologies Proceedings of ICMarkTech 2024, Volume 1

2026-03-19T06:44:42Z

Author Reis, José Luís. editor. (orcid)0000-0002-0987-0980 Gomes, Luís Mendes. editor. Bogdanović, Zorica. editor. Santos, José Paulo Marques dos. editor. (orcid)0000-0002-5567-944X SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-96-3077-6
Format: Electronic Resources
Availability Online Library~1

Brand co-creation tourism research : contemporary issues and challenges

2026-03-19T06:44:42Z

Author Rather, Raouf Ahmad, editor.
Preferred Shelf Number G155 .A1
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003336228 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Strategic marketing planning : a step-by-step approach

2026-03-19T06:44:42Z

Author Alsem, K. J., author.
Preferred Shelf Number HF5415.13
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003381488 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Responsible marketing for well-being and society : a research companion

2026-03-19T06:44:42Z

Author Saren, Michael, editor. Hassan, Louise M., editor. McGowan, Miriam, editor.
Preferred Shelf Number HF5415.13
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003390671 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Introduction to chemical engineering

2026-03-19T06:44:42Z

Author Land, C. M. van 't, 1937- author.
Preferred Shelf Number TP155 .L26 2024
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119798316
Format: Electronic Resources
Availability Online Library~1

Intrapreneurship management : concepts, methods, and software for managing technological innovation in organizations

2026-03-19T06:44:42Z

Author Hasenauer, Rainer, author. Yu, Oliver S., author.
Preferred Shelf Number HD45 .H34345 2024
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119837756
Format: Electronic Resources
Availability Online Library~1

Reimagining operational excellence : inspirations from Asia

2026-03-19T06:44:42Z

Author Kotler, Philip, author. Kartajaya, Hermawan, 1947- author. Mussry, Jack, author.
Preferred Shelf Number HF5415.13 .K653 2024
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310401
Format: Electronic Resources
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Intelligent Systems, Business, and Innovation Research

2026-03-19T06:44:42Z

Author Khoury, Rim El. editor. (orcid)0000-0003-4359-7591 Nasrallah, Nohade. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-36895-0
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Blockchain-Based Data Security in Heterogeneous Communications Networks

2026-03-19T06:44:42Z

Author Liu, Dongxiao. author. Shen, Xuemin (Sherman). author. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-52477-6
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Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 1

2026-03-19T06:44:42Z

Author Reis, José Luís. editor. Del Rio Araujo, Marisa. editor. Reis, Luís Paulo. editor. (orcid)0000-0002-4709-1718 dos Santos, José Paulo Marques. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-981-99-0333-7
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Smart Cities: Importance of Management and Innovations for Sustainable Development Towards Mobility, Internet of Things and Smart Cities

2026-03-19T06:44:42Z

Author Cagáňová, Dagmar. editor. (orcid)0000-0002-6834-6126 Cehlár, Michal. editor. (orcid)0000-0001-9670-6195 Horňáková, Natália. editor. (orcid)0000-0001-6509-4923 SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-56533-5
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Management, Tourism and Smart Technologies ICMTT 2024 Volume 1

2026-03-19T06:44:42Z

Author Rocha, Álvaro. editor. (orcid)0000-0002-0750-8187 Montenegro, Carlos. editor. Pereira, Elisabeth T. editor. (orcid)0000-0001-8997-1249 Victor, José A. M. editor. Ibarra, Waldo. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-74825-7
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Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1

2026-03-19T06:44:42Z

Author Reis, José Luís. editor. (orcid)0000-0002-0987-0980 Zelený, Jiří. editor. Gavurová, Beáta. editor. (orcid)0000-0002-0606-879X Santos, José Paulo Marques dos. editor. (orcid)0000-0002-5567-944X SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-97-1552-7
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Computational Intelligence for Modern Business Systems Emerging Applications and Strategies

2026-03-19T06:44:42Z

Author Kautish, Sandeep. editor. (orcid)0000-0001-5120-5741 Chatterjee, Prasenjit. editor. (orcid)0000-0002-7994-4252 Pamucar, Dragan. editor. (orcid)0000-0001-8522-1942 Pradeep, N. editor. Singh, Deepmala. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-5354-7
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Management, Tourism and Smart Technologies ICMTT 2023 Volume 2

2026-03-19T06:44:42Z

Author Montenegro, Carlos. editor. Rocha, Álvaro. editor. (orcid)0000-0002-0750-8187 Cueva Lovelle, Juan Manuel. editor. (orcid)0000-0002-7812-7242 SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-43733-5
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Management, Tourism and Smart Technologies ICMTT 2023 Volume 1

2026-03-19T06:44:42Z

Author Montenegro, Carlos. editor. Rocha, Álvaro. editor. (orcid)0000-0002-0750-8187 Cueva Lovelle, Juan Manuel. editor. (orcid)0000-0002-7812-7242 SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-44131-8
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AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises

2026-03-19T06:44:42Z

Author Alareeni, Bahaaeddin. editor. (orcid)0000-0003-0909-2207 Elgedawy, Islam. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-42085-6
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Applied Mathematics and Modelling in Finance, Marketing and Economics

2026-03-19T06:44:42Z

Author Melliani, Said. editor. Castillo, Oscar. editor. (orcid)0000-0002-7385-5689 El Hajaji, Abdelmajid. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-42847-0
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Advances in Tourism, Technology and Systems Selected Papers from ICOTTS 2023, Volume 1

2026-03-19T06:44:42Z

Author Abreu, António. editor. Carvalho, João Vidal. editor. (orcid)0000-0001-9727-0557 Liberato, Pedro. editor. Monroy, Hazael Cerón. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-981-99-9765-7
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Shopping centre marketing : value creation and customer engagement

2026-03-19T06:44:42Z

Author Krowicki, Piotr, author. Maciejewski, Grzegorz, author.
Preferred Shelf Number HF5430
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032690544 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Business basics for dentists

2026-03-19T06:44:42Z

Author Harrison, James L. (Dentist), author. Willis, David O., author. Thieman, Charles K., author.
Preferred Shelf Number RK58 .W55 2024
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119892885
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Food security in the developing world

2026-03-19T06:44:42Z

Author Bashir, Muhammad Khalid, editor. Schilizzi, Steven, editor. Ali, Ghaffar, editor.
Preferred Shelf Number HD9018 .D44 F66564 2024
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265214
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Collective dynamics and territories : 9 issues for competitive, innovative and sustainable territories

2026-03-19T06:44:42Z

Author Albert-Cromarias, Anne, editor. Albertini, Thérèse, editor. Terramorsi, Patrice, editor.
Preferred Shelf Number HD30.28 .C65 2024
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394300778
Format: Electronic Resources
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Buyer personas : gain deep insight into your customers' buying decisions and win more business

2026-03-19T06:44:42Z

Author Kraus, Jim (President of Buyer Persona Institute), author. Revella, Adele, author.
Preferred Shelf Number HF5415.32 .R48 2024
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308699
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Advances in Tourism, Technology and Systems Selected Papers from ICOTTS 2023, Volume 2

2026-03-19T06:44:42Z

Author Carvalho, João Vidal. editor. (orcid)0000-0001-9727-0557 Abreu, António. editor. Liberato, Dália. editor. Rebolledo, José Angel Díaz. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-981-99-9758-9
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Analysis File of Drug-Induced Lung Injury Expert Opinion for Analysis of Big Data

2026-03-19T06:44:42Z

Author Gemma, Akihiko. author. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-981-97-3446-7
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Science, Engineering Management and Information Technology Second International Conference, SEMIT 2023, Ankara, Turkey, September 14-15, 2023, Proceedings, Part-I

2026-03-19T06:44:42Z

Author Mirzazadeh, A. editor. (orcid)0000-0003-0546-849X Molamohamadi, Zohreh. editor. (orcid)0000-0002-0054-2884 Erdebilli, Babek. editor. (orcid)0000-0001-8860-3903 Babaee Tirkolaee, Erfan. editor. (orcid)0000-0003-1664-9210 Weber, Gerhard-Wilhelm. editor. (orcid)0000-0003-0849-7771
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Electronic Access https://doi.org/10.1007/978-3-031-72284-4
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Science, Engineering Management and Information Technology Second International Conference, SEMIT 2023, Ankara, Turkey, September 14-15, 2023, Proceedings, Part-II

2026-03-19T06:44:42Z

Author Mirzazadeh, A. editor. (orcid)0000-0003-0546-849X Molamohamadi, Zohreh. editor. (orcid)0000-0002-0054-2884 Erdebilli, Babek. editor. (orcid)0000-0001-8860-3903 Babaee Tirkolaee, Erfan. editor. (orcid)0000-0003-1664-9210 Weber, Gerhard-Wilhelm. editor. (orcid)0000-0003-0849-7771
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-72287-5
Format: Electronic Resources
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Management, Tourism and Smart Technologies ICMTT 2024 Volume 2

2026-03-19T06:44:42Z

Author Rocha, Álvaro. editor. (orcid)0000-0002-0750-8187 Montenegro, Carlos. editor. Pereira, Elisabeth T. editor. (orcid)0000-0001-8997-1249 Victor, José A. M. editor. Ibarra, Waldo. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-74828-8
Format: Electronic Resources
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Strategic international marketing : strategy development and implementation

2026-03-19T06:44:42Z

Author Solberg, Carl Arthur, author. Huse, Håvard, author.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003383208 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Beyond Reality: Navigating the Power of Metaverse and Its Applications Proceedings of 3rd International Multi-Disciplinary Conference - Theme: Integrated Sciences and Technologies (IMDC-IST 2024) Volume 2

2026-03-19T06:44:42Z

Author Al-Emran, Mostafa. editor. Ali, Jaber H. editor. Valeri, Marco. editor. Alnoor, Alhamzah. editor. Hussien, Zaid Alaa. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-51300-8
Format: Electronic Resources
Availability Online Library~1

Sustainable marketing and customer value

2026-03-19T06:44:42Z

Author Chattopadhyay, Subrata (Economist), editor. Sondhi, Sundeep Singh, editor. Dalal, Arunava, author.
Preferred Shelf Number HF5413 .S875 2023
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003173311 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Consumer packaging strategy : localisation in Asian markets

2026-03-19T06:44:42Z

Author Khan, Huda, author. Lee, Richard (Professor of marketing), author. Chrysochou, Polymeros, author.
Preferred Shelf Number HF5770
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003000822 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The Business of Building and Managing a Healthcare Practice Going Beyond the Basics

2026-03-19T06:44:42Z

Author Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-37623-8
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Clinical Cases in Sleep Physical Therapy

2026-03-19T06:44:42Z

Author Frange, Cristina. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-38340-3
Format: Electronic Resources
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Integrated Science of Global Epidemics

2026-03-19T06:44:42Z

Author Rezaei, Nima. editor. (orcid)0000-0002-3836-1827 SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-17778-1
Format: Electronic Resources
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6th EAI International Conference on Management of Manufacturing Systems

2026-03-19T06:44:42Z

Author Knapčíková, Lucia. editor. (orcid)0000-0003-1925-4038 Peraković, Dragan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-030-96314-9
Format: Electronic Resources
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Human-Centric Smart Computing Proceedings of ICHCSC 2022

2026-03-19T06:44:42Z

Author Bhattacharyya, Siddhartha. editor. Banerjee, Jyoti Sekhar. editor. Köppen, Mario. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-19-5403-0
Format: Electronic Resources
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E-Business Essentials Building a Successful Online Enterprise

2026-03-19T06:44:42Z

Author Taherdoost, Hamed. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-39626-7
Format: Electronic Resources
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Intelligent Systems and Sustainable Computing Proceedings of ICISSC 2022

2026-03-19T06:44:42Z

Author Reddy, V. Sivakumar. editor. Prasad, V. Kamakshi. editor. Wang, Jiacun. editor. Rao Dasari, Naga Mallikarjuna. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-4717-1
Format: Electronic Resources
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Artificial Intelligence, Internet of Things, and Society 5.0

2026-03-19T06:44:42Z

Author Hannoon, Azzam. editor. (orcid)0000-0003-0468-7797 Mahmood, Abdullah. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-43300-9
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The Implementation of Smart Technologies for Business Success and Sustainability During COVID-19 Crises in Developing Countries

2026-03-19T06:44:42Z

Author Hamdan, Allam. editor. Shoaib, Haneen Mohammad. editor. Alareeni, Bahaaeddin. editor. Hamdan, Reem. editor. (orcid)0000-0002-5837-975X SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-10212-7
Format: Electronic Resources
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Digitalisation: Opportunities and Challenges for Business Volume 2

2026-03-19T06:44:42Z

Author Alareeni, Bahaaeddin. editor. Hamdan, Allam. editor. Khamis, Reem. editor. Khoury, Rim El. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-26956-1
Format: Electronic Resources
Availability Online Library~1

IoT product design and development : best practices for industrial, consumer, and business applications

2026-03-19T06:44:42Z

Author Fattahi, Ahmad, author.
Preferred Shelf Number TK5105.8857 .F384 2023
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119787686
Format: Electronic Resources
Availability Online Library~1

Ambient intelligence and Internet of Things : convergent technologies

2026-03-19T06:44:42Z

Author Mahmood, Md Rashid, editor.
Preferred Shelf Number QA76.9 .A48 A48 2023
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119821847
Format: Electronic Resources
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Decision-making tools to support innovation : guidelines and case studies

2026-03-19T06:44:42Z

Author Enjolras, Manon, author. Galvez, Daniel, author. Camargo, Mauricio, author.
Preferred Shelf Number HM846 .E55 2023
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394228997
Format: Electronic Resources
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Fuzzy logic applications in computer science and mathematics

2026-03-19T06:44:42Z

Author Kar, Rahul, editor.
Preferred Shelf Number QA9.64 .F89 2023
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394175130
Format: Electronic Resources
Availability Online Library~1

Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part I

2026-03-19T06:44:42Z

Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-23950-2
Format: Electronic Resources
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After Latour: Globalisation, Inequity and Climate Change IFIP WG 8.2 and WG 9.4 Joint Working Conference, IFIPJWC 2023, Hyderabad, India, December 7-8, 2023, Proceedings

2026-03-19T06:44:42Z

Author Jones, Matthew R. editor. Mukherjee, Arunima S. editor. Thapa, Devinder. editor. Zheng, Yingqin. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-50154-8
Format: Electronic Resources
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Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III

2026-03-19T06:44:42Z

Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-23944-1
Format: Electronic Resources
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Dermatology in Public Health Environments A Comprehensive Textbook

2026-03-19T06:44:42Z

Author Rangel Bonamigo, Renan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-13505-7
Format: Electronic Resources
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Digital Agriculture for Food Security and Sustainable Development of the Agro-Industrial Complex

2026-03-19T06:44:42Z

Author Popkova, Elena G. editor. Sergi, Bruno S. editor. (orcid)0000-0002-5050-5651 Bogoviz, Aleksei V. editor. I. Semenova, Elena. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-27911-9
Format: Electronic Resources
Availability Online Library~1

Advanced Manufacturing and Automation XII

2026-03-19T06:44:42Z

Author Wang, Yi. editor. Yu, Tao. editor. Wang, Kesheng. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-19-9338-1
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Cutting-Edge Business Technologies in the Big Data Era Proceedings of the 18th SICB "Sustainability and Cutting-Edge Business Technologies" Volume 2

2026-03-19T06:44:42Z

Author Yaseen, Saad G. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-42455-7
Format: Electronic Resources
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Artificial Intelligence in Business Management

2026-03-19T06:44:42Z

Author Teoh, Teik Toe. author. Goh, Yu Jin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-4558-0
Format: Electronic Resources
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Information Systems 19th European, Mediterranean, and Middle Eastern Conference, EMCIS 2022, Virtual Event, December 21-22, 2022, Proceedings

2026-03-19T06:44:42Z

Author Papadaki, Maria. editor. Rupino da Cunha, Paulo. editor. Themistocleous, Marinos. editor. Christodoulou, Klitos. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-30694-5
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E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I

2026-03-19T06:44:42Z

Author Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-32299-0
Format: Electronic Resources
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Towards AI-Aided Invention and Innovation 23rd International TRIZ Future Conference, TFC 2023, Offenburg, Germany, September 12-14, 2023, Proceedings

2026-03-19T06:44:42Z

Author Cavallucci, Denis. editor. Livotov, Pavel. editor. Brad, Stelian. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-42532-5
Format: Electronic Resources
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The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders

2026-03-19T06:44:42Z

Author Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-26510-5
Format: Electronic Resources
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Developments in Information and Knowledge Management Systems for Business Applications Volume 7

2026-03-19T06:44:42Z

Author Kryvinska, Natalia. editor. Greguš, Michal. editor. Fedushko, Solomiia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-25695-0
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Intelligent Computing and Networking Proceedings of IC-ICN 2023

2026-03-19T06:44:42Z

Author Balas, Valentina Emilia. editor. Semwal, Vijay Bhaskar. editor. Khandare, Anand. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-3177-4
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Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City - Volume 2 BDCPS 2022, December 16-17, 2022, Bangkok, Thailand

2026-03-19T06:44:42Z

Author Atiquzzaman, Mohammed. editor. Yen, Neil Yuwen. editor. Xu, Zheng. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-1157-8
Format: Electronic Resources
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Middle market M & A : handbook for advisors, investors, and business owners

2026-03-19T06:44:42Z

Author Marks, Kenneth H., author. Blees, Christian W., author. Nall, Michael R., author. Stewart, Thomas A., 1948- author.
Preferred Shelf Number HG4028 .M4 M377 2023 EB
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119828150
Format: Electronic Resources
Availability Online Library~1

Brands and consumers : a research overview

2026-03-19T06:44:42Z

Author Singh, Jaywant, author. Crisafulli, Benedetta, author.
Preferred Shelf Number HF5415.1255 .S5236 2023
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429449598 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Entrepreneurial marketing : how to develop customer demand

2026-03-19T06:44:42Z

Author Nijssen, E. J. (Edwin Jacob), 1963- author.
Preferred Shelf Number HF5415.153
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003010197 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Corporate brand design : developing and managing brand identity

2026-03-19T06:44:42Z

Author Foroudi, Mohammad Mahdi, author. Foroudi, Pantea, 1974- author.
Preferred Shelf Number HF5415.1255 .F67 2022
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003054153 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Intelligent connectivity : AI, IoT, and 5G

2026-03-19T06:44:42Z

Author Yarali, Abdulrahman, author.
Preferred Shelf Number TK5105.8857
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119685265
Format: Electronic Resources
Availability Online Library~1

Library transformation strategies

2026-03-19T06:44:42Z

Author Accart, Jean-Philippe, author.
Preferred Shelf Number Z678 .A33 2022
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394173648
Format: Electronic Resources
Availability Online Library~1

Impact of artificial intelligence on organizational transformation

2026-03-19T06:44:42Z

Author Balamurugan, S., Prof., editor.
Preferred Shelf Number Q335
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119710301
Format: Electronic Resources
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A customer-oriented manager for B2B services

2026-03-19T06:44:42Z

Author Mathieu, Valérie, author.
Preferred Shelf Number HF5415.1263
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119902430
Format: Electronic Resources
Availability Online Library~1

The merger & acquisition leader's playbook : a practical guide to integrating organizations, executing strategy, and driving new growth after M&A or private equity deals

2026-03-19T06:44:42Z

Author Bradt, George B., author. Pritchett, Jeffrey, author.
Preferred Shelf Number HG4028 .M4 B68 2022
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394329823
Format: Electronic Resources
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Fundamentals of drug development

2026-03-19T06:44:42Z

Author Barrett, Jeffrey S., author.
Preferred Shelf Number RM301.25 .B37 2022
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119913276
Format: Electronic Resources
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PROJECT MARKETING a practical approach.

2026-03-19T06:44:42Z

Author Phadtare, Milind Trivikram.
Preferred Shelf Number HF5415.1263
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429329647 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The composting handbook : a how-to and why manual for farm, municipal, institutional and commercial composters

2026-03-19T06:44:42Z

Author Rynk, Robert, editor.
Preferred Shelf Number ONLİNE
Electronic Access ScienceDirect https://www.sciencedirect.com/science/book/9780323856027
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Achieving excellence in fundraising

2026-03-19T06:44:42Z

Author Tempel, Eugene R., 1947- author. Shaker, Genevieve G., editor. Tempel, Eugene R., 1947- editor. Nathan, Sarah K., editor. Stanczykiewicz, Bill, editor.
Preferred Shelf Number HG177 .T455 2022
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394329199
Format: Electronic Resources
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Growth : building a successful consultancy in the digital age

2026-03-19T06:44:42Z

Author O'Mahoney, Joe, author.
Preferred Shelf Number HD69 .C6
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003149217 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Employer Branding for Competitive Advantage : Models and Implementation Strategies

2026-03-19T06:44:42Z

Author Rana, Geeta, editor. Agarwal, Shivani, editor. Śarmā, Ravīndra, editor.
Preferred Shelf Number HF5549.5 .R44
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003127826 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Decoding branding : a complete guide to building and revamping brands in the age of disruption

2026-03-19T06:44:42Z

Author Yuen, Royce, author.
Preferred Shelf Number HF5415.1255 .Y84 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781315754079 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Artificial intelligence for asset management and investment : a strategic perspective

2026-03-19T06:44:42Z

Author Naqvi, Al, author. John Wiley & Sons, Ltd., publisher.
Preferred Shelf Number HG4529.5 .N37 2021
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119601838
Format: Electronic Resources
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How to win work

2026-03-19T06:44:42Z

Author Knikker, Jan, author.
Preferred Shelf Number HD30.28
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003163992 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Internal marketing : theories, perspectives and stakeholders

2026-03-19T06:44:42Z

Author Brown, David Michael, 1950- author.
Preferred Shelf Number HF5415.13 .B76 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003081326 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Influencing customer demand : an operations management approach

2026-03-19T06:44:42Z

Author Hemmati, M., editor. Sajadieh, Mohsen S., editor.
Preferred Shelf Number HB820
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003107446 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The veterinary dental patient : a multidisciplinary approach

2026-03-19T06:44:42Z

Author Gawor, Jerzy, editor. Niemiec, Brook A., editor.
Preferred Shelf Number SF867 .V48 2021 EB
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781118974674
Format: Electronic Resources
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Pazarlamada vampir etkisi potansiyel pazarlama vampirleri ve vampir savar stratejiler

2026-03-19T06:44:42Z

Author Tokmak Danışman, Gizem.
Preferred Shelf Number HF5438.4 T65 2021
Format: Books
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Bovine reproduction

2026-03-19T06:44:42Z

Author Hopper, Richard M., 1954- editor.
Preferred Shelf Number SF768.2 .C3
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119602484
Format: Electronic Resources
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Innovation economics, engineering and management handbook. 2, Special themes

2026-03-19T06:44:42Z

Author Uzunidis, Dimitri, editor. Kasmi, Fedoua, editor. Adatto, Laurent, editor.
Preferred Shelf Number HC79 .T4
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119832522
Format: Electronic Resources
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Innovation Economics, Engineering and Management Handbook. 1, Main themes

2026-03-19T06:44:42Z

Author Uzunidis, Dimitri, editor. Kasmi, Fedoua, editor. Adatto, Laurent, editor.
Preferred Shelf Number HC79 .T4
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119832492
Format: Electronic Resources
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How to commercialize chemical technologies for a sustainable future

2026-03-19T06:44:42Z

Author Clark, Timothy J., editor. Pasternak, Andrew S., editor.
Preferred Shelf Number TP155
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119604860
Format: Electronic Resources
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The Routledge companion to strategic marketing

2026-03-19T06:44:42Z

Author Schlegelmilch, Bodo B., editor. Winer, Russell S., editor.
Preferred Shelf Number HF5415.13
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781351038669 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Entrepreneurship marketing : principles and practice of SME marketing

2026-03-19T06:44:42Z

Author Nwankwo, Sonny, editor. Gbadamosi, Ayantunji, editor.
Preferred Shelf Number HF5415.13 .E58 2020 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429505461 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Cultural mediations of brands : unadvertization and quest for authority

2026-03-19T06:44:42Z

Author Marti, Caroline.
Preferred Shelf Number HF5415.13
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119694540
Format: Electronic Resources
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Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes

2026-03-19T06:44:42Z

Author Kowalik, Izabela, editor.
Preferred Shelf Number HD62.5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003034261 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Building value through marketing : a step-by-step guide

2026-03-19T06:44:42Z

Author Sugai, Philip, author.
Preferred Shelf Number HF5415.13
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003034681 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Engaging brands : a customer-centric approach for superior experiences

2026-03-19T06:44:42Z

Author Addis, Michela, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429504266 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Food waste to valuable resources : applications and management

2026-03-19T06:44:42Z

Author Banu, J. Rajesh.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect https://www.sciencedirect.com/science/book/9780128183533
Format: Electronic Resources
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Luxury retail and digital management : developing customer experience in a digital world

2026-03-19T06:44:42Z

Author Chevalier, Michel, author. Gutsatz, Michel, author.
Preferred Shelf Number HD9999 .L852 C34 2020
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542360
Format: Electronic Resources
Availability Online Library~1

Airline network planning and scheduling

2026-03-19T06:44:42Z

Author Abdelghany, Ahmed F., author. Abdelghany, Khaled, author.
Preferred Shelf Number HE9797.4 .S56
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119275909
Format: Electronic Resources
Availability Online Library~1

Augmented customer strategy : CRM in the digital age

2026-03-19T06:44:42Z

Author N'Goala, Gilles, editor. Pez-Pérard, Virginie, editor. Prim-Allaz, Isabelle, editor.
Preferred Shelf Number HF5415.5
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119618324
Format: Electronic Resources
Availability Online Library~1

Transformational security awareness : what neuroscientists, storytellers, and marketers can teach us about driving secure behaviors

2026-03-19T06:44:42Z

Author Carpenter, Perry, author.
Preferred Shelf Number QA76.9 .A25 C37 2019 EB
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119566380
Format: Electronic Resources
Availability Online Library~1

Sports dentistry : principles and practice

2026-03-19T06:44:42Z

Author Fine, Peter D., 1951- editor. Louca, Chris, 1962- editor. Leung, Albert, 1963- editor.
Preferred Shelf Number RK56 .S66 2019
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119332619
Format: Electronic Resources
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Dental reception and supervisory management

2026-03-19T06:44:42Z

Author Bridges, Glenys, 1956- author.
Preferred Shelf Number RK58
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119512967
Format: Electronic Resources
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Neurotoxins and fillers in facial esthetic surgery

2026-03-19T06:44:42Z

Author Towne, Bradford M., editor. Mehra, Pushkar, editor.
Preferred Shelf Number RD523 .N48 2019
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119294306
Format: Electronic Resources
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Megatrends in food and agriculture : technology, water use and nutrition

2026-03-19T06:44:42Z

Author Traitler, Helmut, author. Dubois, Michel, 1950- author. Heikes, Keith, author. Petiard, Vincent, author. Zilberman, David, 1947- author.
Preferred Shelf Number TP248.27 .P55 T725 2018
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119391173
Format: Electronic Resources
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No small change : why financial services needs a new kind of marketing

2026-03-19T06:44:42Z

Author Camp, Lucian, 1953- author. Thomson, Anthony, 1954- author.
Preferred Shelf Number HG173 .C2675 2018
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961
Format: Electronic Resources
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Handbook for the architectural manager

2026-03-19T06:44:42Z

Author Emmitt, Stephen, author. Alharbi, Mohammed A., author.
Preferred Shelf Number NA1996 .E46 2018
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119225539
Format: Electronic Resources
Availability Online Library~1

Advances in the biology and management of modern bed bugs

2026-03-19T06:44:42Z

Author Doggett, Stephen L., editor. Miller, Dini M., 1962- editor. Lee, Chow-Yang, 1969- editor.
Preferred Shelf Number QL523 .C6 A38 2018
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119171539
Format: Electronic Resources
Availability Online Library~1

The handbook of organizational rhetoric and communication

2026-03-19T06:44:42Z

Author Ihlen, Øyvind, editor. Heath, Robert L. (Robert Lawrence), 1941- editor.
Preferred Shelf Number HD30.3 .H36 2018
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265771
Format: Electronic Resources
Availability Online Library~1

Esthetics in dentistry

2026-03-19T06:44:42Z

Author Goldstein, Ronald E., editor. Chu, Stephen J., editor. Lee, Ernesto A., editor. Stapert, Christian F. J., editor.
Preferred Shelf Number RK54
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119272946
Format: Electronic Resources
Availability Online Library~1

Bow ties in risk management : a concept book for process safety

2026-03-19T06:44:42Z

Author American Institute of Chemical Engineers. Center for Chemical Process Safety, author. Energy Institute (Great Britain)
Preferred Shelf Number TP150 .S24 B69 2018
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119490357
Format: Electronic Resources
Availability Online Library~1

Society 5.0 : industry of the future, technologies, methods and tools

2026-03-19T06:44:42Z

Author Salgues, Bruno, author.
Preferred Shelf Number HD45
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119507314
Format: Electronic Resources
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Wealth management unwrapped : unwrap what you need to know and enjoy the present

2026-03-19T06:44:42Z

Author Beyer, Charlotte B., author.
Preferred Shelf Number HG179.5 .B49 2017 EB
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119403715
Format: Electronic Resources
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Tedarik zinciri yönetimi : strateji, planlama ve operasyon

2026-03-19T06:44:42Z

Author Chopra, Sunil Meindl, Peter. Bulut, Emrah.
Preferred Shelf Number HF5415.13 C534 2017
Format: Books
Availability Beytepe Library~2

Hizmetlerin pazarlanmasında hizmet kalitesinin önemi

2026-03-19T06:44:42Z

Author Gedik, Hasan.
Preferred Shelf Number HD9980.5 G43 2017
Format: Books
Availability Beytepe Library~1

Pazarlama yönetimi : (stratejik yaklaşım)

2026-03-19T06:44:42Z

Author İslamoğlu, Ahmet Hamdi.
Preferred Shelf Number HF5415.13 I85 2017
Format: Books
Availability Beytepe Library~1

Hizmet pazarlaması ve yönetimine giriş

2026-03-19T06:44:42Z

Author Koç, Erdoğan
Preferred Shelf Number HD9980.5 K762 2017
Format: Books
Availability Beytepe Library~1

Pazarlama 4.0 : Gelenekselden dijitale geçiş

2026-03-19T06:44:42Z

Author Kotler, Philip. Özata, Nadir. Kartajaya, Hermawan. Setianwan, Iwan.
Preferred Shelf Number HF5415.13 K80 2017
Format: Books
Availability Beytepe Library~2

Data Science Third International Conference of Pioneering Computer Scientists, Engineers and Educators, ICPCSEE 2017, Changsha, China, September 22-24, 2017, Proceedings, Part I

2026-03-19T06:44:42Z

Author Zou, Beiji. editor. Li, Min. editor. Wang, Hongzhi. editor. Song, Xianhua. editor. (orcid)0000-0002-0111-8559 Xie, Wei. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-10-6385-5
Format: Electronic Resources
Availability Online Library~1

Business Models and ICT Technologies for the Fashion Supply Chain Proceedings of IT4Fashion 2016

2026-03-19T06:44:42Z

Author Rinaldi, Rinaldo. editor. Bandinelli, Romeo. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-48511-9
Format: Electronic Resources
Availability Online Library~1

Advances in Business ICT: New Ideas from Ongoing Research

2026-03-19T06:44:42Z

Author Pełech-Pilichowski, Tomasz. editor. Mach-Król, Maria. editor. Olszak, Celina M. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-47208-9
Format: Electronic Resources
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Data Science Third International Conference of Pioneering Computer Scientists, Engineers and Educators, ICPCSEE 2017, Changsha, China, September 22-24, 2017, Proceedings, Part II

2026-03-19T06:44:42Z

Author Zou, Beiji. editor. Han, Qilong. editor. Sun, Guanglu. editor. (orcid)0000-0003-2589-1164 Jing, Weipeng. editor. Peng, Xiaoning. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-10-6388-6
Format: Electronic Resources
Availability Online Library~1

Applications of Soft Computing for the Web

2026-03-19T06:44:42Z

Author Ali, Rashid. editor. Beg, MM Sufyan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-10-7098-3
Format: Electronic Resources
Availability Online Library~1

Peri-Urban Developments and Processes in Africa with Special Reference to Zimbabwe

2026-03-19T06:44:42Z

Author Chirisa, Innocent. author. Mazhindu, Elias. author. Bandauko, Elmond. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-34231-3
Format: Electronic Resources
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Organization and Management of IVF Units A Practical Guide for the Clinician

2026-03-19T06:44:42Z

Author Fleming, Steven D. editor. Varghese, Alex C. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-29373-8
Format: Electronic Resources
Availability Online Library~1

Social Media: The Good, the Bad, and the Ugly 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016, Proceedings

2026-03-19T06:44:42Z

Author Dwivedi, Yogesh K. editor. Mäntymäki, Matti. editor. (orcid)0000-0002-1981-566X Ravishankar, M.N. editor. Janssen, Marijn. editor. (orcid)0000-0001-6211-8790 Clement, Marc. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-45234-0
Format: Electronic Resources
Availability Online Library~1

Environmental Impacts of Traditional and Innovative Forest-based Bioproducts

2026-03-19T06:44:42Z

Author Kutnar, Andreja. editor. Muthu, Subramanian Senthilkannan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-10-0655-5
Format: Electronic Resources
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Agriculturally Important Microorganisms Commercialization and Regulatory Requirements in Asia

2026-03-19T06:44:42Z

Author Singh, Harikesh Bahadur. editor. Sarma, Birinchi Kumar. editor. (orcid)0000-0002-1041-8422 Keswani, Chetan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-10-2576-1
Format: Electronic Resources
Availability Online Library~1

Reframing Sustainable Tourism

2026-03-19T06:44:42Z

Author McCool, Stephen F. editor. Bosak, Keith. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-94-017-7209-9
Format: Electronic Resources
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Preventing medical device recalls

2026-03-19T06:44:42Z

Author Raheja, Dev, author.
Preferred Shelf Number R859.7 .S43 P74 2015
Electronic Access Click here to view.
Format: Books
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Intelligent Techniques in Engineering Management Theory and Applications

2026-03-19T06:44:42Z

Author Kahraman, Cengiz. editor. Çevik Onar, Sezi. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-17906-3
Format: Electronic Resources
Availability Online Library~1

Manufacturing and engineering technology

2026-03-19T06:44:42Z

Author Sheng, Ai, editor. Wang, Yizhong, editor. International Conference on Manufacturing and Engineering Technology (2014 : Sanya, China)
Preferred Shelf Number TJ241 .M36 2015
Electronic Access Click here to view.
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Portfolio management : a strategic approach

2026-03-19T06:44:42Z

Author Levin, Ginger, editor. Wyzalek, John, editor.
Preferred Shelf Number HD69 .P75 P627 2015
Electronic Access Click here to view.
Format: Books
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Hayat = pazarlama

2026-03-19T06:44:42Z

Author Bulut, Yetkin
Preferred Shelf Number HF5415 B85 2015
Format: Books
Availability Beytepe Library~1

Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings

2026-03-19T06:44:42Z

Author Abramowicz, Witold. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-19027-3
Format: Electronic Resources
Availability Online Library~1

Industrial Engineering, Management Science and Applications 2015

2026-03-19T06:44:42Z

Author Gen, Mitsuo. editor. Kim, Kuinam J. editor. Huang, Xiaoxia. editor. Hiroshi, Yabe. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-662-47200-2
Format: Electronic Resources
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Çağdaş pazarlamada yeni yaklaşımlar /ceditörler Murat Akın , Murat Toksarı.

2026-03-19T06:44:42Z

Author Akın, Murat. Toksarı , Murat.
Preferred Shelf Number HF5415.2 C33 2015
Format: Books
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Hizmet pazarlaması ve yönetimi : Global ve yerel yaklaşım

2026-03-19T06:44:42Z

Author Koç, Erdoğan
Preferred Shelf Number HD9980.5 K761 2015
Format: Books
Availability Beytepe Library~1

Small Incision Lenticule Extraction (SMILE) Principles, Techniques, Complication Management, and Future Concepts

2026-03-19T06:44:42Z

Author Sekundo, Walter. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-18530-9
Format: Electronic Resources
Availability Online Library~1

Enhancing Synergies in a Collaborative Environment

2026-03-19T06:44:42Z

Author Cortés, Pablo. editor. Maeso-González, Elvira. editor. Escudero-Santana, Alejandro. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-14078-0
Format: Electronic Resources
Availability Online Library~1

Finansal satış : satış stratejilerinin finansal etkileri (değer temelli pazarlama)

2026-03-19T06:44:42Z

Author Özkan, Turgut
Preferred Shelf Number HG179.5 O95 2013
Format: Books
Availability Beytepe Library~1

Big data, mining, and analytics : components of strategic decision making

2026-03-19T06:44:42Z

Author Kudyba, Stephan, 1963- editor. of compilation.
Preferred Shelf Number HD30.28 .B544 2014
Electronic Access Click here to view.
Format: Books
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Pharmaceutical Marketing in the 21st Century

2026-03-19T06:44:42Z

Author Smith, Mickey, author.
Preferred Shelf Number HD9665.5 S658 2014
Electronic Access Click here to view.
Format: Books
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Service science : the foundations of service engineering and management

2026-03-19T06:44:42Z

Author Qiu, Robin G., author.
Preferred Shelf Number ONLINE(341588.1)
Electronic Access Cover image http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550 ebrary http://site.ebrary.com/id/10891172 John Wiley http://dx.doi.org/10.1002/9781118551820 Safari Books Online http://proquest.safaribooksonline.com/?fpi=9781118551851
Format: Electronic Resources
Availability Online Library~1

Strategic market management

2026-03-19T06:44:42Z

Author Aaker, David A.
Preferred Shelf Number HF5415.13 A23 2014
Format: Books
Availability Beytepe Library~1

The history of marketing science

2026-03-19T06:44:42Z

Author Winer, Russell S. Neslin, Scott A., 1952-
Preferred Shelf Number HF5415.2 H55 2014
Format: Books
Availability Beytepe Library~1

Sustainable solid waste management

2026-03-19T06:44:42Z

Author Unnisa, Syeda Azeem. Rav, S. Bhupatthi.
Preferred Shelf Number TD791 .S87 2013
Electronic Access Click here to view.
Format: Books
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Business analysis for business intelligence

2026-03-19T06:44:42Z

Author Brijs, Bert., author.
Preferred Shelf Number HD38.7 .B75 2013
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A guide to IT contracting : checklists, tools, and techniques

2026-03-19T06:44:42Z

Author Overly, Michael R., author. Karlyn, Matthew A.
Preferred Shelf Number HD9999 .I492 O94 2013
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Introduction to medical imaging management

2026-03-19T06:44:42Z

Author Rubenzer, Bernie., author.
Preferred Shelf Number RC78.7 .D53 R83 2013
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Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014

2026-03-19T06:44:42Z

Author Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333009.1)
Electronic Access http://dx.doi.org/10.1007/978-3-319-03973-2
Format: Electronic Resources
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Pazarlama yönetimi : (stratejik yaklaşım)

2026-03-19T06:44:42Z

Author İslamoğlu, Ahmet Hamdi.
Preferred Shelf Number HF5415.13 I85 2013
Format: Books
Availability Beytepe Library~1

Introduction to medical imaging management

2026-03-19T06:44:42Z

Author Rubenzer, Bernie., author.
Preferred Shelf Number RC78.7 .D53 R83 2013
Electronic Access Click here to view.
Format: Books
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Supply chain management : Strategy, planning, and operation

2026-03-19T06:44:42Z

Author Chopra, Sunil. Meindl, Peter. Kalra, Dharma Vir.
Preferred Shelf Number HF5415.13 C533 2013
Format: Books
Availability Beytepe Library~3

Current issues in hospitality and tourism research and innovations : proceedings of the International Hospitality and Tourism Conference, IHTC 2012, Kuala Lumpur, Malaysia, 3-5 September 2012

2026-03-19T06:44:42Z

Author International Hospitality and Tourism Conference (2012 : Kuala Lumpur, Malaysia) Zainal, Artinah.
Preferred Shelf Number TX901 .C87 2012
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Sport management principles and applications

2026-03-19T06:44:42Z

Author Hoye, Russell, 1966-
Preferred Shelf Number ONLINE
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Cracking the code leveraging consumer psychology to drive profitability

2026-03-19T06:44:42Z

Author Posavac, Steven S., 1969- Society for Consumer Psychology.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=392887
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Relentless innovation what works, what doesn't-- and what that means for your business

2026-03-19T06:44:42Z

Author Phillips, Jeffrey, 1963-
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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Pazarlama stratejileri : yönetsel bir yaklaşım

2026-03-19T06:44:42Z

Author Torlak, Ömer. Altunışık, Remzi.
Preferred Shelf Number HF5415 P393 2012
Format: Books
Availability Beytepe Library~2

The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

2026-03-19T06:44:42Z

Author Safko, Lon.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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Strategic marketing

2026-03-19T06:44:42Z

Author Mooradian, Todd A. Matzler, Kurt. Ring, Lawrence J.
Preferred Shelf Number HF5415.13 M66 2012
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Social Media Balanced Scorecard Erfolgreiche Social Media-Strategien in der Praxis

2026-03-19T06:44:42Z

Author Fiege, Roland. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8348-8146-5
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Consumer-brand relationships theory and practice

2026-03-19T06:44:42Z

Author Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.
Preferred Shelf Number ONLINE
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Location-based marketing for dummies

2026-03-19T06:44:42Z

Author Strout, Aaron. Schneider, Mike.
Preferred Shelf Number HF5415 S76 2011 EB
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119721338
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Availability Online Library~1