Search Results for Marketing -- Management.
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$002b--$002bManagement.$0026ic$003dtrue$0026te$003dILS$0026ps$003d300?
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Marketing management
ent://SD_ILS/0/SD_ILS:269244
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Author Kotler, Philip. Keller, Kevin Lane, 1956-<br/>Preferred Shelf Number HF5415.13 K6 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing management
ent://SD_ILS/0/SD_ILS:94862
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Author Kotler, Philip.<br/>Preferred Shelf Number HF 5415.13 K64 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing management
ent://SD_ILS/0/SD_ILS:109994
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Author Winer, Russell S.<br/>Preferred Shelf Number HF5415.13 W547 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing management
ent://SD_ILS/0/SD_ILS:62034
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Author Dickson, Peter R.<br/>Preferred Shelf Number HF 5415.13 D48 1997<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Internationales Marketing-Management
ent://SD_ILS/0/SD_ILS:192079
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Author Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-12691-8">http://dx.doi.org/10.1007/978-3-642-12691-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Internationales Marketing-Management
ent://SD_ILS/0/SD_ILS:181801
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Author Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-28553-9">http://dx.doi.org/10.1007/3-540-28553-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Services, marketing and management
ent://SD_ILS/0/SD_ILS:369304
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Author Gilmore, Audrey.<br/>Preferred Shelf Number ONLINE(369304.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/services-marketing-and-management">http://sk.sagepub.com/books/services-marketing-and-management</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing management in Turkey
ent://SD_ILS/0/SD_ILS:421886
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Author Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787145573">https://www.emerald.com/insight/publication/doi/10.1108/9781787145573</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Essentials of marketing management
ent://SD_ILS/0/SD_ILS:263624
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Author Lancaster, Geoffrey, 1938- Massingham, Lester.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203847206">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Museum management and marketing
ent://SD_ILS/0/SD_ILS:135030
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Author Sandell, Richard, 1967- Janes, Robert R.<br/>Preferred Shelf Number AM121 .M877 2010<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Management der Marketing-Kommunikation
ent://SD_ILS/0/SD_ILS:185760
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Author Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-69274-4">http://dx.doi.org/10.1007/978-3-540-69274-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Management der Marketing-Kommunikation
ent://SD_ILS/0/SD_ILS:181469
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Author Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-27534-7">http://dx.doi.org/10.1007/3-540-27534-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Concepts of marketing management
ent://SD_ILS/0/SD_ILS:10818
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Author Seibert, Joseph C.<br/>Preferred Shelf Number HF 5415.13 S43 1973<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing : the management way
ent://SD_ILS/0/SD_ILS:10820
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Author Weinstein, Arnold K.<br/>Preferred Shelf Number HF 5415.13 W4 1968<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Management controls in marketing
ent://SD_ILS/0/SD_ILS:10821
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Author Wilson, Richard M. S.<br/>Preferred Shelf Number HF 5415.13 W54 1973<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
CIM coursebook project management in marketing
ent://SD_ILS/0/SD_ILS:259429
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Author McKee, Frank.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080961224">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing channels : a management view
ent://SD_ILS/0/SD_ILS:268584
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Author Rosenbloom, Bert.<br/>Preferred Shelf Number HF5415.129 R67 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing management a cultural perspective
ent://SD_ILS/0/SD_ILS:259133
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Author Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203357262">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing management for nonprofit organizations
ent://SD_ILS/0/SD_ILS:270248
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Author Sargeant, Adrian.<br/>Preferred Shelf Number HF5415 S275 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing channels : a management view
ent://SD_ILS/0/SD_ILS:61703
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Author Rosenbloom, Bert.<br/>Preferred Shelf Number HF 5415.129 R67 1995<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing management and information technology
ent://SD_ILS/0/SD_ILS:10814
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Author Fletcher, Keith.<br/>Preferred Shelf Number HF 5415.13 F635 1990<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing management : a systems perspective
ent://SD_ILS/0/SD_ILS:10783
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Author Lazer, William.<br/>Preferred Shelf Number HF 5415 L329 1971<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pharmacy management, leadership, marketing, and finance
ent://SD_ILS/0/SD_ILS:270594
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Author Chisholm-Burns, Marie A. Vaillancourt, Allison M. Shepherd, Marv.<br/>Preferred Shelf Number QV 737 C5421 2014<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Marketing communications management : analysis, planning, implementation
ent://SD_ILS/0/SD_ILS:354600
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Author Copley, Paul.<br/>Preferred Shelf Number HF5415.123 C67 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Moderne Marketing-Kommunikation System – Prozess – Management
ent://SD_ILS/0/SD_ILS:179950
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Author Tropp, Jörg. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-531-92802-9">http://dx.doi.org/10.1007/978-3-531-92802-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Multi-Channel-Communications- und Marketing-Management
ent://SD_ILS/0/SD_ILS:202587
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Author Emrich, Christin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9685-5">http://dx.doi.org/10.1007/978-3-8349-9685-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International marketing management text and cases
ent://SD_ILS/0/SD_ILS:368587
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Author Mathur, U. C., 1938-<br/>Preferred Shelf Number ONLINE(368587.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/international-marketing-management">http://sk.sagepub.com/books/international-marketing-management</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing management : knowledge and skills
ent://SD_ILS/0/SD_ILS:110792
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Author Peter, J. Paul. Donnelly, James H.<br/>Preferred Shelf Number HF5415.13 .P484 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Handbook of services marketing & management
ent://SD_ILS/0/SD_ILS:368447
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Author Swartz, Teresa A. Iacobucci, Dawn.<br/>Preferred Shelf Number ONLINE(368447.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management">http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing research : Management and methods
ent://SD_ILS/0/SD_ILS:10832
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Author Wentz, Walter B.<br/>Preferred Shelf Number HF 5415.2 W45 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Myth in modern media management and marketing
ent://SD_ILS/0/SD_ILS:482259
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Author Kreft, Jan, editor. Kuczamer-Klopotowska, Sylwia, 1971- editor. Kalinowska-Zeleznik, Anna, 1971- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing management : a strategic decision-making approach
ent://SD_ILS/0/SD_ILS:312430
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Author Mullins, John W. (John Walker) Walker, Orville C.<br/>Preferred Shelf Number HF5415.13 M352324 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Social Media Marketing und -Management im Tourismus
ent://SD_ILS/0/SD_ILS:337308
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Author Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337308.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-37952-9">http://dx.doi.org/10.1007/978-3-642-37952-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Impression Management Professionelles Marketing in eigener Sache
ent://SD_ILS/0/SD_ILS:201789
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Author Jendrosch, Thomas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8715-0">http://dx.doi.org/10.1007/978-3-8349-8715-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sales & Service Management, Marketing, Promotion und Performance
ent://SD_ILS/0/SD_ILS:202497
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Author Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9591-9">http://dx.doi.org/10.1007/978-3-8349-9591-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The sports event management and marketing playbook
ent://SD_ILS/0/SD_ILS:109596
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Author Supovitz, Frank.<br/>Preferred Shelf Number GV716 .S86 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing management in Turkey : Cases and challenges
ent://SD_ILS/0/SD_ILS:388489
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Author Thompson, Donald N.<br/>Preferred Shelf Number HF5415.12.T9 T46 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing management : analysis, planning, implementation, and control
ent://SD_ILS/0/SD_ILS:67884
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Author Kotler, Philip.<br/>Preferred Shelf Number HF 5415.13 K64 1997<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Product management : marketing in a changing environment
ent://SD_ILS/0/SD_ILS:9464
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Author Hehman, Raymond D.<br/>Preferred Shelf Number HD 31 H36 1984<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Key management problems in the marketing distribution and use of fertilizers. Held in Islamabad, Jan 7-10,
ent://SD_ILS/0/SD_ILS:40326
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Author CENTO Seminar on Key Management Problems in the Marketing, Distribution and Use of Fertilizers. Islamabad, 1974.<br/>Preferred Shelf Number HD 9483 C21 1974<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Business to business marketing management : a global perspective
ent://SD_ILS/0/SD_ILS:422697
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Author Zimmerman, Alan S., 1942- Blythe, Jim.<br/>Preferred Shelf Number HF5415.13 Z56 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Advances in Islamic finance, marketing, and management : an Asian perspective
ent://SD_ILS/0/SD_ILS:421812
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Author Mutum, Dilip S., editor. Butt, Mohammad Mohsin, editor. Rashid, Mamunur, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781786358981">https://www.emerald.com/insight/publication/doi/10.1108/9781786358981</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic marketing management in Asia : case studies and lessons across industries
ent://SD_ILS/0/SD_ILS:421815
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Author Andaleeb, Syed Saad, editor. Ḥasan, Khālid, editor. Prabhu, Jaideep C., writer of foreword. Sheth, Jagdish N., sponsoring body. Rangan, Kasturi, sponsoring body.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781786357458">https://www.emerald.com/insight/publication/doi/10.1108/9781786357458</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Enterprise Marketing Management Informationslogistik für das Marketing von morgen
ent://SD_ILS/0/SD_ILS:337532
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Author Spiegelberg, Domenik. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337532.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00532-0">http://dx.doi.org/10.1007/978-3-658-00532-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Management und Marketing im Kulturtourismus Basiswissen – Praxisbeispiele – Checklisten
ent://SD_ILS/0/SD_ILS:336651
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Author Steinecke, Albrecht. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(336651.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-531-19125-6">http://dx.doi.org/10.1007/978-3-531-19125-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Business to business marketing management : a global perspective
ent://SD_ILS/0/SD_ILS:354510
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Author Zimmerman, Alan S., 1942- Blythe, Jim.<br/>Preferred Shelf Number HF5415.13 B565 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Public Marketing Marketing-Management für den öffentlichen Sektor
ent://SD_ILS/0/SD_ILS:200070
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Author Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3552-6">http://dx.doi.org/10.1007/978-3-8349-3552-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing management and communications in the public sector
ent://SD_ILS/0/SD_ILS:259894
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Author Pasquier, Martial. Villeneuve, Jean-Patrick.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203144923">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
ent://SD_ILS/0/SD_ILS:200130
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Author Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3722-3">http://dx.doi.org/10.1007/978-3-8349-3722-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Data mining techniques : for marketing, sales, and customer relationship management
ent://SD_ILS/0/SD_ILS:269239
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Author Linoff, Gordon S. Berry, Micahel J. A.<br/>Preferred Shelf Number HF5415.125 B47 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Public Marketing Marketing-Management für den öffentlichen Sektor
ent://SD_ILS/0/SD_ILS:202484
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Author Hohn, Stefanie. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9577-3">http://dx.doi.org/10.1007/978-3-8349-9577-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
ent://SD_ILS/0/SD_ILS:202725
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Author Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9834-7">http://dx.doi.org/10.1007/978-3-8349-9834-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Geist! Die Kraft der klugen Köpfe in Management und Marketing
ent://SD_ILS/0/SD_ILS:202240
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Author Rust, Holger. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9278-9">http://dx.doi.org/10.1007/978-3-8349-9278-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Nachhaltige Intergation von Marketing und Innovieren Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
ent://SD_ILS/0/SD_ILS:203422
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Author Schaller, Christian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9356-0">http://dx.doi.org/10.1007/978-3-8350-9356-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Standort-Marketing und Event-Management Kulturfaktor Gestüt als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingkonzept für das Landgestüt Zweibrücken
ent://SD_ILS/0/SD_ILS:202885
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Author Graf, Christof. author. Kalina-Klensch, Nicole. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-5400-4">http://dx.doi.org/10.1007/978-3-8350-5400-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Brand management 101 : 101 lessons learned from real world marketing
ent://SD_ILS/0/SD_ILS:424264
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Dhar, Mainak.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1002/9781119207733">Wiley Online Library</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Public Marketing Marketing-Management für den öffentlichen Sektor
ent://SD_ILS/0/SD_ILS:202111
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Hohn, Stefanie. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9116-4">http://dx.doi.org/10.1007/978-3-8349-9116-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Management, marketing and promotion of library services based on statistics, analyses and evaluation
ent://SD_ILS/0/SD_ILS:118260
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Flaten, Trine Kolderup. IFLA General Conference (71st : 2005 : Oslo, Norway) World Library and Information Congress (2005 : Oslo, Norway)<br/>Preferred Shelf Number Z716.3 .M36 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Global marketing management : changes, challenges and new strategies
ent://SD_ILS/0/SD_ILS:110099
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Lee, Kiefer. Carter, S. (Steve).<br/>Preferred Shelf Number HD62.4 .L44 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
e-learning for management and marketing in libraries
ent://SD_ILS/0/SD_ILS:105130
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author IFLA Satellite Meeting (2003 : Geneva, Switzerland) McAdam, Daisy, ed. International Federation of Library Associations and Institutions.<br/>Preferred Shelf Number Z 718.8 E112 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Doing research projects in marketing, management and consumer research
ent://SD_ILS/0/SD_ILS:85478
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Hackley, Christopher E.<br/>Preferred Shelf Number HD 30.4 H28 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001
ent://SD_ILS/0/SD_ILS:105103
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Savard, Rejean, 1950-, ed. International Federation of Library Associations and Institutions.<br/>Preferred Shelf Number Z 716.3 .E32 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Commerce, Complexity, and Evolution Topics in Economics, Finance, Marketing, and Management: Proceedings of the Twelfth International Symposium in Economic Theory and Econometrics
ent://SD_ILS/0/SD_ILS:235803
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Barnett, William A.. Chiarella, Carl. Keen, Steve. Marks, Robert. Schnabl, Hermann.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1017/CBO9780511896682">Access by subscription</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Data collection and analysis for tourism management, marketing and planning : A manual for managers and analysts
ent://SD_ILS/0/SD_ILS:77520
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author World Tourism Organization.<br/>Preferred Shelf Number G 155.A1 D38 2000<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Management, marketing and the political economy of travel and tourism
ent://SD_ILS/0/SD_ILS:81353
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Robinson, Mike, ed. University of Northumbria at Newcastle. Centre for Travel and Tourism. Sheffield Hallam University. Centre for Tourism. Tourism 2000 : Time for Celebration, (2000 : Sheffield Hallam University)<br/>Preferred Shelf Number G 155.A1 M364 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Readings and cases in marketing management /ed. by A. C. Burns, D. W. Craven.
ent://SD_ILS/0/SD_ILS:10817
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Burns, A. C., ed. Craven, D. W., ed.<br/>Preferred Shelf Number HF 5415.13 R362 1987<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligung
ent://SD_ILS/0/SD_ILS:337539
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Hahn, Kathrin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337539.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00563-4">http://dx.doi.org/10.1007/978-3-658-00563-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Clinical Cases in Sleep Physical Therapy
ent://SD_ILS/0/SD_ILS:522053
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Frange, Cristina. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(522053.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-38340-3">https://doi.org/10.1007/978-3-031-38340-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Information Systems 19th European, Mediterranean, and Middle Eastern Conference, EMCIS 2022, Virtual Event, December 21-22, 2022, Proceedings
ent://SD_ILS/0/SD_ILS:520571
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Papadaki, Maria. editor. Rupino da Cunha, Paulo. editor. Themistocleous, Marinos. editor. Christodoulou, Klitos. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520571.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-30694-5">https://doi.org/10.1007/978-3-031-30694-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Towards AI-Aided Invention and Innovation 23rd International TRIZ Future Conference, TFC 2023, Offenburg, Germany, September 12-14, 2023, Proceedings
ent://SD_ILS/0/SD_ILS:520601
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Cavallucci, Denis. editor. Livotov, Pavel. editor. Brad, Stelian. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520601.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-42532-5">https://doi.org/10.1007/978-3-031-42532-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III
ent://SD_ILS/0/SD_ILS:520752
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520752.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-23944-1">https://doi.org/10.1007/978-3-031-23944-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Dermatology in Public Health Environments A Comprehensive Textbook
ent://SD_ILS/0/SD_ILS:521462
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Rangel Bonamigo, Renan. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521462.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-13505-7">https://doi.org/10.1007/978-3-031-13505-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders
ent://SD_ILS/0/SD_ILS:521855
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521855.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-26510-5">https://doi.org/10.1007/978-3-031-26510-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part I
ent://SD_ILS/0/SD_ILS:520194
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520194.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-23950-2">https://doi.org/10.1007/978-3-031-23950-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I
ent://SD_ILS/0/SD_ILS:520576
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520576.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-32299-0">https://doi.org/10.1007/978-3-031-32299-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
After Latour: Globalisation, Inequity and Climate Change IFIP WG 8.2 and WG 9.4 Joint Working Conference, IFIPJWC 2023, Hyderabad, India, December 7-8, 2023, Proceedings
ent://SD_ILS/0/SD_ILS:520744
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Jones, Matthew R. editor. Mukherjee, Arunima S. editor. Thapa, Devinder. editor. Zheng, Yingqin. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520744.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-50154-8">https://doi.org/10.1007/978-3-031-50154-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Business of Building and Managing a Healthcare Practice Going Beyond the Basics
ent://SD_ILS/0/SD_ILS:521610
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521610.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-37623-8">https://doi.org/10.1007/978-3-031-37623-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pazarlamada vampir etkisi potansiyel pazarlama vampirleri ve vampir savar stratejiler
ent://SD_ILS/0/SD_ILS:511348
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Tokmak Danışman, Gizem.<br/>Preferred Shelf Number HF5438.4 T65 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Food waste to valuable resources : applications and management
ent://SD_ILS/0/SD_ILS:522429
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Banu, J. Rajesh.<br/>Preferred Shelf Number XX(522429.1)<br/>Electronic Access ScienceDirect <a href="https://www.sciencedirect.com/science/book/9780128183533">https://www.sciencedirect.com/science/book/9780128183533</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pazarlama yönetimi : (stratejik yaklaşım)
ent://SD_ILS/0/SD_ILS:389279
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author İslamoğlu, Ahmet Hamdi.<br/>Preferred Shelf Number HF5415.13 I85 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Tedarik zinciri yönetimi : strateji, planlama ve operasyon
ent://SD_ILS/0/SD_ILS:390120
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Chopra, Sunil Meindl, Peter. Bulut, Emrah.<br/>Preferred Shelf Number HF5415.13 C534 2017<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Hizmetlerin pazarlanmasında hizmet kalitesinin önemi
ent://SD_ILS/0/SD_ILS:391360
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Gedik, Hasan.<br/>Preferred Shelf Number HD9980.5 G43 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Hizmet pazarlaması ve yönetimine giriş
ent://SD_ILS/0/SD_ILS:389287
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Koç, Erdoğan<br/>Preferred Shelf Number HD9980.5 K762 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama 4.0 : Gelenekselden dijitale geçiş
ent://SD_ILS/0/SD_ILS:389340
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Kotler, Philip. Özata, Nadir. Kartajaya, Hermawan. Setianwan, Iwan.<br/>Preferred Shelf Number HF5415.13 K80 2017<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Hayat = pazarlama
ent://SD_ILS/0/SD_ILS:370703
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Bulut, Yetkin<br/>Preferred Shelf Number HF5415 B85 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Çağdaş pazarlamada yeni yaklaşımlar /ceditörler Murat Akın , Murat Toksarı.
ent://SD_ILS/0/SD_ILS:379988
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Akın, Murat. Toksarı , Murat.<br/>Preferred Shelf Number HF5415.2 C33 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Hizmet pazarlaması ve yönetimi : Global ve yerel yaklaşım
ent://SD_ILS/0/SD_ILS:380125
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Koç, Erdoğan<br/>Preferred Shelf Number HD9980.5 K761 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings
ent://SD_ILS/0/SD_ILS:518580
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Abramowicz, Witold. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(518580.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-19027-3">https://doi.org/10.1007/978-3-319-19027-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Industrial Engineering, Management Science and Applications 2015
ent://SD_ILS/0/SD_ILS:518706
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Gen, Mitsuo. editor. Kim, Kuinam J. editor. Huang, Xiaoxia. editor. Hiroshi, Yabe. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(518706.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-662-47200-2">https://doi.org/10.1007/978-3-662-47200-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Finansal satış : satış stratejilerinin finansal etkileri (değer temelli pazarlama)
ent://SD_ILS/0/SD_ILS:380325
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Özkan, Turgut<br/>Preferred Shelf Number HG179.5 O95 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Small Incision Lenticule Extraction (SMILE) Principles, Techniques, Complication Management, and Future Concepts
ent://SD_ILS/0/SD_ILS:520092
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Sekundo, Walter. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520092.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-18530-9">https://doi.org/10.1007/978-3-319-18530-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic market management
ent://SD_ILS/0/SD_ILS:314046
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Aaker, David A.<br/>Preferred Shelf Number HF5415.13 A23 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Service science : the foundations of service engineering and management
ent://SD_ILS/0/SD_ILS:341588
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Qiu, Robin G., author.<br/>Preferred Shelf Number ONLINE(341588.1)<br/>Electronic Access Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg</a>
Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550">http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550</a>
ebrary <a href="http://site.ebrary.com/id/10891172">http://site.ebrary.com/id/10891172</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118551820">http://dx.doi.org/10.1002/9781118551820</a>
Safari Books Online <a href="http://proquest.safaribooksonline.com/?fpi=9781118551851">http://proquest.safaribooksonline.com/?fpi=9781118551851</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The history of marketing science
ent://SD_ILS/0/SD_ILS:354840
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Winer, Russell S. Neslin, Scott A., 1952-<br/>Preferred Shelf Number HF5415.2 H55 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Business analysis for business intelligence
ent://SD_ILS/0/SD_ILS:287148
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Brijs, Bert.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439858370">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pazarlama yönetimi : (stratejik yaklaşım)
ent://SD_ILS/0/SD_ILS:314767
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author İslamoğlu, Ahmet Hamdi.<br/>Preferred Shelf Number HF5415.13 I85 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
ent://SD_ILS/0/SD_ILS:333009
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333009.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-319-03973-2">http://dx.doi.org/10.1007/978-3-319-03973-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Supply chain management : Strategy, planning, and operation
ent://SD_ILS/0/SD_ILS:248729
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Chopra, Sunil. Meindl, Peter. Kalra, Dharma Vir.<br/>Preferred Shelf Number HF5415.13 C533 2013<br/>Format: Books<br/>Availability Beytepe Library~3<br/>
A guide to IT contracting checklists, tools, and techniques
ent://SD_ILS/0/SD_ILS:285306
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Overly, Michael R. Karlyn, Matthew A.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439876596">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sustainable solid waste management
ent://SD_ILS/0/SD_ILS:286256
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Unnisa, Syeda Azeem. Rav, S. Bhupatthi.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781466559363">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Relentless innovation what works, what doesn't-- and what that means for your business
ent://SD_ILS/0/SD_ILS:292987
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Phillips, Jeffrey, 1963-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/relentless-innovation-what-works-doesn8217tand-that-means-for-your-business">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
ent://SD_ILS/0/SD_ILS:293049
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Safko, Lon.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/fusion-marketing-bible-fuse-traditional-media-social-amp-digital-to-maximize">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic marketing
ent://SD_ILS/0/SD_ILS:313433
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Mooradian, Todd A. Matzler, Kurt. Ring, Lawrence J.<br/>Preferred Shelf Number HF5415.13 M66 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama stratejileri : yönetsel bir yaklaşım
ent://SD_ILS/0/SD_ILS:311215
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Torlak, Ömer. Altunışık, Remzi.<br/>Preferred Shelf Number HF5415 P393 2012<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Sport management principles and applications
ent://SD_ILS/0/SD_ILS:260421
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Hoye, Russell, 1966-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080964324">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Social Media Balanced Scorecard Erfolgreiche Social Media-Strategien in der Praxis
ent://SD_ILS/0/SD_ILS:198993
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Fiege, Roland. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8348-8146-5">http://dx.doi.org/10.1007/978-3-8348-8146-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Cracking the code leveraging consumer psychology to drive profitability
ent://SD_ILS/0/SD_ILS:278610
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Posavac, Steven S., 1969- Society for Consumer Psychology.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=392887">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=392887</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Consumer-brand relationships theory and practice
ent://SD_ILS/0/SD_ILS:259755
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203128794">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Current issues in hospitality and tourism research and innovations proceedings of the International Hospitality and Tourism Conference, IHTC 2012, Kuala Lumpur, Malaysia, 3-5 September 2012
ent://SD_ILS/0/SD_ILS:285446
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author International Hospitality and Tourism Conference (2012 : Kuala Lumpur, Malaysia) Zainal, Artinah.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9780203075364">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Instant cashflow
ent://SD_ILS/0/SD_ILS:292673
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Sugars, Bradley J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/instant-cashflow">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Big business marketing for small business budgets
ent://SD_ILS/0/SD_ILS:292680
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author McMurtry, Jeanette Maw.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/big-business-marketing-for-small-budgets">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The successful marketing plan a disciplined and comprehensive approach
ent://SD_ILS/0/SD_ILS:293080
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
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The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency
ent://SD_ILS/0/SD_ILS:293081
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Sugiyama, Kotaro. Andree, Tim.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/dentsu-way-secrets-cross-switch-marketing-from-world">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Industrial composting environmental engineering and facilities management
ent://SD_ILS/0/SD_ILS:285283
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Epstein, Eliot, 1929-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439845325">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing strategy : a decision-focused approach
ent://SD_ILS/0/SD_ILS:313777
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Walker, Orville C. Mullins, John W. (John Walker)<br/>Preferred Shelf Number HF5415.13 W35 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Business abroad
ent://SD_ILS/0/SD_ILS:264383
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Koslow, Lawrence E.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080500478">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Entrepreneurship marketing principles and practice of SME marketing
ent://SD_ILS/0/SD_ILS:266322
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Nwankwo, Sonny. Gbadamosi, Ayantunji.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203838648">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Top market strategy applying the 80/20 rule
ent://SD_ILS/0/SD_ILS:280439
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Kruger, Elizabeth Rush.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493219">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493219</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Yaratıcı deha : liderler, sınır tanımayanlar ve oyunu değiştirenler için bir inovasyon rehberi
ent://SD_ILS/0/SD_ILS:150508
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Fisk, Peter. Özata, Nadir.<br/>Preferred Shelf Number HD53 F5819 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Erfolgreiche Geschäftsprozesse durch moderne Warenwirtschaftssysteme Produktübersicht marktführender Systeme und Auswahlprozess
ent://SD_ILS/0/SD_ILS:194401
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Schütte, Reinhard. author. Vering, Oliver. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-20523-1">http://dx.doi.org/10.1007/978-3-642-20523-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Codes of finance : engineering derivatives in a global bank
ent://SD_ILS/0/SD_ILS:375710
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Lépinay, Vincent Antonin.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.2307/j.ctt7rrwf">http://www.jstor.org/stable/10.2307/j.ctt7rrwf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Vermarktung hybrider Leistungsbündel Das ServPay-Konzept
ent://SD_ILS/0/SD_ILS:192124
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Weddeling, Matthias. author. Steiner, Michael. author. Müller, Oliver. author. Knackstedt, Ralf. author. Becker, Jörg. author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-12830-1">http://dx.doi.org/10.1007/978-3-642-12830-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing the basics
ent://SD_ILS/0/SD_ILS:263931
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Moore, Karl, 1955- Pareek, Niketh.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203870341">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Internet-Ökonomie
ent://SD_ILS/0/SD_ILS:191435
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Peters, Ralf. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-10652-1">http://dx.doi.org/10.1007/978-3-642-10652-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Vertriebsinformationssysteme Standardisierung, Individualisierung, Hybridisierung und Internetisierung
ent://SD_ILS/0/SD_ILS:191820
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Becker, Jörg. editor. Knackstedt, Ralf. editor. Müller, Oliver. editor. Winkelmann, Axel. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-11859-3">http://dx.doi.org/10.1007/978-3-642-11859-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Managing customer value : creating quality and service that customers can see
ent://SD_ILS/0/SD_ILS:248679
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Gale, Bradley T. Wood, Robert Chapman.<br/>Preferred Shelf Number HF5415.157 G34 2010<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Managing service firms the power of managerial marketing
ent://SD_ILS/0/SD_ILS:264710
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Skålén, Per.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203854495">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Understanding Japanese management practices
ent://SD_ILS/0/SD_ILS:280422
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Haghirian, Parissa, 1970-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493117">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493117</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pharmaceutical computer systems validation quality assurance, risk management and regulatory compliance
ent://SD_ILS/0/SD_ILS:285158
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Wingate, Guy.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781420088953">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing IT products and services
ent://SD_ILS/0/SD_ILS:286062
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Keyes, Jessica, 1950-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439803202">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The handbook of technology management
ent://SD_ILS/0/SD_ILS:134517
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Bidgoli, Hossein.<br/>Preferred Shelf Number HD45 .H294 2010 V.1<br/>Format: Books<br/>Availability Beytepe Library~3<br/>
Branding demystified plans to payoffs
ent://SD_ILS/0/SD_ILS:367777
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Verma, Harsh V.<br/>Preferred Shelf Number ONLINE(367777.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/branding-demystified">http://sk.sagepub.com/books/branding-demystified</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing for entrepreneurs concepts and applications for new ventures
ent://SD_ILS/0/SD_ILS:368825
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Crane, F. G. (Frederick Gerard)<br/>Preferred Shelf Number ONLINE(368825.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-for-entrepreneurs">http://sk.sagepub.com/books/marketing-for-entrepreneurs</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
CIM coursebook managing marketing
ent://SD_ILS/0/SD_ILS:259441
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Nicholson, Francis. Meek, Richard. Sherratt, Andrew. Chartered Institute of Marketing.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080961248">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Managing markets and customers
ent://SD_ILS/0/SD_ILS:259447
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080915203">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Adequate food for all culture, science, and technology of food in the 21st century
ent://SD_ILS/0/SD_ILS:291433
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Pond, Wilson G., 1930- Nichols, Buford Lee, 1931- Brown, Dan L.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781420077544">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
CIM coursebook delivering customer value through marketing
ent://SD_ILS/0/SD_ILS:258534
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Donnelly, Ray. Linton, Colin.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080961255">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic marketing planning
ent://SD_ILS/0/SD_ILS:261375
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080912127">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Managed care pharmacy practice
ent://SD_ILS/0/SD_ILS:119631
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Navarro, Robert.<br/>Preferred Shelf Number QV 737 M2648 2009<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Pazarlama stratejileri : yönetsel bir yaklaşım
ent://SD_ILS/0/SD_ILS:125117
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Torlak, Ömer. Altunışık, Remzi.<br/>Preferred Shelf Number HF5415 .P393 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Information Technology and Product Development
ent://SD_ILS/0/SD_ILS:172144
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Nambisan, Satish. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4419-1081-3">http://dx.doi.org/10.1007/978-1-4419-1081-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Zwischenbetriebliches Stammdatenmanagement Lösungen für die Datensynchronisation zwischen Handel und Konsumgüterindustrie
ent://SD_ILS/0/SD_ILS:189179
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Schemm, Jan Werner. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-89030-0">http://dx.doi.org/10.1007/978-3-540-89030-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International business
ent://SD_ILS/0/SD_ILS:312466
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Dlabay, Les R. Scott, James Calvert.<br/>Preferred Shelf Number HD2755.5 D62 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
12 Pazarlama ustasından pazarlama dersleri
ent://SD_ILS/0/SD_ILS:116455
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Mazur, Laura. Miles, Louella. Kökkaya Chalar, Zeynep.<br/>Preferred Shelf Number HF5415 .M39 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Public health administration : principles for population-based management
ent://SD_ILS/0/SD_ILS:114577
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Novick, Lloyd F. Morrow, Cynthia B. Mays, Glen P.<br/>Preferred Shelf Number WA 525 P9745 2008<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Fusion for profit how marketing and finance can work together to create value
ent://SD_ILS/0/SD_ILS:512400
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Jagpal, Sharan, 1947- Jagpal, Shireen.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Oxford scholarship online <a href="http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3
ent://SD_ILS/0/SD_ILS:202175
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9211-6">http://dx.doi.org/10.1007/978-3-8349-9211-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Satışta başarının 55 anahtarı
ent://SD_ILS/0/SD_ILS:114678
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Ürkmez, İlhan.<br/>Preferred Shelf Number HF5438.4 .U756 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Nursing leadership and management : theories, processes, and practice
ent://SD_ILS/0/SD_ILS:110799
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Jones, Rebecca A. Patronis.<br/>Preferred Shelf Number WY 105 J78 2007<br/>Format: Books<br/>Availability Health Sciences Library~2<br/>
Supply chain management : Strategy, planning, and operation
ent://SD_ILS/0/SD_ILS:108959
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Chopra, Sunil. Meindl, Peter, ort. yaz.<br/>Preferred Shelf Number HF5415.13 C533 2007<br/>Format: Books<br/>Availability Beytepe Library~3<br/>
Soru ve cevaplarla günümüzde pazarlamanın temelleri
ent://SD_ILS/0/SD_ILS:385798
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Kotler, Philip Şensoy, Ümit.<br/>Preferred Shelf Number HF5415 K68 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The process of new drug discovery and development
ent://SD_ILS/0/SD_ILS:284671
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Smith, Charles G. (Charles Giles) O'Donnell, James, Pharm. D. Smith, Charles G. (Charles Giles). Process of new drug discovery and development.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781420004236">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Anonymous Elect Market Research Through Online Access Panels
ent://SD_ILS/0/SD_ILS:181924
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Postoaca, Andrei. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-29030-3">http://dx.doi.org/10.1007/3-540-29030-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Managerial epidemiology : practice, methods, and concepts
ent://SD_ILS/0/SD_ILS:108632
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Dever, G. E. Alan.<br/>Preferred Shelf Number WA 105 D285 2006<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Essentials of health care marketing
ent://SD_ILS/0/SD_ILS:110333
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Berkowitz, Eric N.<br/>Preferred Shelf Number W 74.1 B513 2006<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels
ent://SD_ILS/0/SD_ILS:181513
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Schröder, Hendrik. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-27646-7">http://dx.doi.org/10.1007/3-540-27646-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pazarlamanın sihirli lambası
ent://SD_ILS/0/SD_ILS:105074
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Trout, Jack. Tunçel, Hakan, çev.<br/>Preferred Shelf Number HF 5415.13 .T7620 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pharmacy practice and the law
ent://SD_ILS/0/SD_ILS:101786
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Abood, Richard R.<br/>Preferred Shelf Number QV 733 AA1 A154P 2005<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Managing customers as investments : the strategic value of customers in the long run
ent://SD_ILS/0/SD_ILS:108926
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Gupta, Sunil, 1958- Lehmann, Donald R., ort. yaz.<br/>Preferred Shelf Number HF5415.55 G87 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sales forecasting management a demand management approach
ent://SD_ILS/0/SD_ILS:369280
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Mentzer, John T. Moon, Mark A., 1955-<br/>Preferred Shelf Number ONLINE(369280.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/sales-forecasting-management-2e">http://sk.sagepub.com/books/sales-forecasting-management-2e</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Profit Impact of Marketing Strategy Project Retrospect and Prospects
ent://SD_ILS/0/SD_ILS:236424
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Farris, Paul W.. Moore, Michael J..<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1017/CBO9780511488726">Access by subscription</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Işık hızıyla markalama : sürat çağında marka yaratma stratejileri
ent://SD_ILS/0/SD_ILS:105524
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Winkler, Agnieszka M. Yalım, Fevzi, çev.<br/>Preferred Shelf Number HF 5415.13 .W5620 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Uygulamaya yönelik işletme politikası ve stratejik pazarlama
ent://SD_ILS/0/SD_ILS:100926
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Akat, Ömer.<br/>Preferred Shelf Number HD 30.28 A3137 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama reçeteleri : marka yöneticisinin el kitabı
ent://SD_ILS/0/SD_ILS:104332
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Borça, Güven.<br/>Preferred Shelf Number HF 5415.13 .B67 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Strateji ve bire-bir pazarlama CRM
ent://SD_ILS/0/SD_ILS:98338
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Kırım, Arman.<br/>Preferred Shelf Number HF 5415 K57 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka ve marka stratejileri
ent://SD_ILS/0/SD_ILS:105044
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Ar, Aybeniz Akdeniz.<br/>Preferred Shelf Number HF 5415.13 A73 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Knowledge-based marketing the 21st century competitive edge
ent://SD_ILS/0/SD_ILS:368671
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Chaston, Ian.<br/>Preferred Shelf Number ONLINE(368671.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/knowledge-based-marketing">http://sk.sagepub.com/books/knowledge-based-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Geleceğin pazarlaması : marka yayılımı stratejisi
ent://SD_ILS/0/SD_ILS:107319
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Zyman, Sergio. Miller, Scott, ort. yaz. Güçer, Cumhur, çev.<br/>Preferred Shelf Number HF5415.1265 Z96 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The management of strategy in the marketplace
ent://SD_ILS/0/SD_ILS:85387
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Cadotte, Ernest R., 1946- Bruce, Harry James, 1931-<br/>Preferred Shelf Number HD 30.4 M3615 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International business and management
ent://SD_ILS/0/SD_ILS:84640
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Pugh, Derek Salman, ed.. Plath, Allan R., ed.<br/>Preferred Shelf Number HD 62.4 I549 2003 V.1 (SET)<br/>Format: Books<br/>Availability Beytepe Library~4<br/>
Designing and managing the supply chain : concepts, strategies, and case studies /l
ent://SD_ILS/0/SD_ILS:93110
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Simchi-Levi, David. Kaminsky, Philip, ort. yaz. Simchi-Levi, Edith, ort. yaz.<br/>Preferred Shelf Number HF 5415.7 S425 2003<br/>Format: Books<br/>Availability Beytepe Library~4<br/>
Tüketici davranışı
ent://SD_ILS/0/SD_ILS:98606
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Odabaşı, Yavuz. Barış, Gülfidan, ort. yaz.<br/>Preferred Shelf Number HF 415.32 O33 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Değer temelli pazarlama: Şirketinizi büyütmek ve hissedar değeri yaratmak için pazarlama stratejileri
ent://SD_ILS/0/SD_ILS:102882
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Doyle, Peter Barış, Gülfidan, çev.<br/>Preferred Shelf Number HF 5415.13 D7541 2003<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
İşletme anlayışında yeni bir boyut / Bütünleşik pazarlama
ent://SD_ILS/0/SD_ILS:102648
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Yamamoto, Gonca T.<br/>Preferred Shelf Number HF 5415.13 Y144 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
ent://SD_ILS/0/SD_ILS:104960
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Perry, Alycia. Wisnom, David, ort. yaz.<br/>Preferred Shelf Number HD 69.B7 P477 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Creativity in Product Innovation
ent://SD_ILS/0/SD_ILS:235680
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Goldenberg, Jacob. Mazursky, David.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1017/CBO9780511674464">Access by subscription</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Tüketici davranışı
ent://SD_ILS/0/SD_ILS:88668
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Odabaşı, Yavuz. Barış, Gülfidan, ort. yaz.<br/>Preferred Shelf Number HF 415.32 O33 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing strategy : Analysis, development, and implementation
ent://SD_ILS/0/SD_ILS:76150
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Doole, Isobel. Lowe, Robin, 1945- ort. yaz.<br/>Preferred Shelf Number HF 1416 D72 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Supply chain management : Strategy, planning, and operation
ent://SD_ILS/0/SD_ILS:76711
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Chopra, Sunil. Meindl, Peter, 1970- ort. yaz.<br/>Preferred Shelf Number HF 5415.13 C533 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Black pepper Piper nigrum
ent://SD_ILS/0/SD_ILS:290064
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Ravindran, P. N., 1942-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9780203303870">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Building models for marketing decisions
ent://SD_ILS/0/SD_ILS:112397
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Leeflang, P. S. H.<br/>Preferred Shelf Number HF5415.135 .B85 2000<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Tüketici davranışları : Müşteri tatmininden müşteri değerine
ent://SD_ILS/0/SD_ILS:106704
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Altıntaş, Murat Hakan.<br/>Preferred Shelf Number HF415.32 A4682 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing
ent://SD_ILS/0/SD_ILS:77036
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Terpstra, Vern. Sarathy, Ravi, ort. yaz.<br/>Preferred Shelf Number HF 1416 T48 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing planning and strategy
ent://SD_ILS/0/SD_ILS:80525
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Jain, Subhash C., 1942-<br/>Preferred Shelf Number HF 5415.13 J35 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
New marketing strategies evolving flexible processes to fit market circumstances
ent://SD_ILS/0/SD_ILS:368943
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Chaston, Ian.<br/>Preferred Shelf Number ONLINE(368943.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/new-marketing-strategies">http://sk.sagepub.com/books/new-marketing-strategies</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Analysis for marketing planning
ent://SD_ILS/0/SD_ILS:385342
2024-07-27T19:46:39Z
2024-07-27T19:46:39Z
Author Lehmann, Donald R. Winer, Russell S.<br/>Preferred Shelf Number HF5415.13 L395 1991<br/>Format: Books<br/>Availability Beytepe Library~1<br/>