Search Results for Marketing -- Management. - Narrowed by: SpringerLink (Online service)
SirsiDynix Enterprise
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2024-09-08T07:00:27Z
Internationales Marketing-Management
ent://SD_ILS/0/SD_ILS:192079
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Author Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-12691-8">http://dx.doi.org/10.1007/978-3-642-12691-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Internationales Marketing-Management
ent://SD_ILS/0/SD_ILS:181801
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Author Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-28553-9">http://dx.doi.org/10.1007/3-540-28553-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Management der Marketing-Kommunikation
ent://SD_ILS/0/SD_ILS:185760
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Author Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-69274-4">http://dx.doi.org/10.1007/978-3-540-69274-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Management der Marketing-Kommunikation
ent://SD_ILS/0/SD_ILS:181469
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Author Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-27534-7">http://dx.doi.org/10.1007/3-540-27534-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Moderne Marketing-Kommunikation System – Prozess – Management
ent://SD_ILS/0/SD_ILS:179950
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Author Tropp, Jörg. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-531-92802-9">http://dx.doi.org/10.1007/978-3-531-92802-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Multi-Channel-Communications- und Marketing-Management
ent://SD_ILS/0/SD_ILS:202587
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Author Emrich, Christin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9685-5">http://dx.doi.org/10.1007/978-3-8349-9685-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Social Media Marketing und -Management im Tourismus
ent://SD_ILS/0/SD_ILS:337308
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Author Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337308.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-37952-9">http://dx.doi.org/10.1007/978-3-642-37952-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Impression Management Professionelles Marketing in eigener Sache
ent://SD_ILS/0/SD_ILS:201789
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Author Jendrosch, Thomas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8715-0">http://dx.doi.org/10.1007/978-3-8349-8715-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sales & Service Management, Marketing, Promotion und Performance
ent://SD_ILS/0/SD_ILS:202497
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Author Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9591-9">http://dx.doi.org/10.1007/978-3-8349-9591-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Management und Marketing im Kulturtourismus Basiswissen – Praxisbeispiele – Checklisten
ent://SD_ILS/0/SD_ILS:336651
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Author Steinecke, Albrecht. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(336651.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-531-19125-6">http://dx.doi.org/10.1007/978-3-531-19125-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Enterprise Marketing Management Informationslogistik für das Marketing von morgen
ent://SD_ILS/0/SD_ILS:337532
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Author Spiegelberg, Domenik. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337532.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00532-0">http://dx.doi.org/10.1007/978-3-658-00532-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Public Marketing Marketing-Management für den öffentlichen Sektor
ent://SD_ILS/0/SD_ILS:200070
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Author Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3552-6">http://dx.doi.org/10.1007/978-3-8349-3552-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
ent://SD_ILS/0/SD_ILS:200130
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Author Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3722-3">http://dx.doi.org/10.1007/978-3-8349-3722-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Public Marketing Marketing-Management für den öffentlichen Sektor
ent://SD_ILS/0/SD_ILS:202484
2024-09-08T07:00:27Z
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Author Hohn, Stefanie. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9577-3">http://dx.doi.org/10.1007/978-3-8349-9577-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
ent://SD_ILS/0/SD_ILS:202725
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Author Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9834-7">http://dx.doi.org/10.1007/978-3-8349-9834-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Geist! Die Kraft der klugen Köpfe in Management und Marketing
ent://SD_ILS/0/SD_ILS:202240
2024-09-08T07:00:27Z
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Author Rust, Holger. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9278-9">http://dx.doi.org/10.1007/978-3-8349-9278-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Standort-Marketing und Event-Management Kulturfaktor Gestüt als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingkonzept für das Landgestüt Zweibrücken
ent://SD_ILS/0/SD_ILS:202885
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Author Graf, Christof. author. Kalina-Klensch, Nicole. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-5400-4">http://dx.doi.org/10.1007/978-3-8350-5400-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Nachhaltige Intergation von Marketing und Innovieren Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
ent://SD_ILS/0/SD_ILS:203422
2024-09-08T07:00:27Z
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Author Schaller, Christian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9356-0">http://dx.doi.org/10.1007/978-3-8350-9356-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Public Marketing Marketing-Management für den öffentlichen Sektor
ent://SD_ILS/0/SD_ILS:202111
2024-09-08T07:00:27Z
2024-09-08T07:00:27Z
Author Hohn, Stefanie. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9116-4">http://dx.doi.org/10.1007/978-3-8349-9116-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligung
ent://SD_ILS/0/SD_ILS:337539
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Author Hahn, Kathrin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337539.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00563-4">http://dx.doi.org/10.1007/978-3-658-00563-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Information Systems 19th European, Mediterranean, and Middle Eastern Conference, EMCIS 2022, Virtual Event, December 21-22, 2022, Proceedings
ent://SD_ILS/0/SD_ILS:520571
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Author Papadaki, Maria. editor. Rupino da Cunha, Paulo. editor. Themistocleous, Marinos. editor. Christodoulou, Klitos. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520571.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-30694-5">https://doi.org/10.1007/978-3-031-30694-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I
ent://SD_ILS/0/SD_ILS:520576
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Author Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520576.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-32299-0">https://doi.org/10.1007/978-3-031-32299-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Towards AI-Aided Invention and Innovation 23rd International TRIZ Future Conference, TFC 2023, Offenburg, Germany, September 12-14, 2023, Proceedings
ent://SD_ILS/0/SD_ILS:520601
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Author Cavallucci, Denis. editor. Livotov, Pavel. editor. Brad, Stelian. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520601.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-42532-5">https://doi.org/10.1007/978-3-031-42532-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
After Latour: Globalisation, Inequity and Climate Change IFIP WG 8.2 and WG 9.4 Joint Working Conference, IFIPJWC 2023, Hyderabad, India, December 7-8, 2023, Proceedings
ent://SD_ILS/0/SD_ILS:520744
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Author Jones, Matthew R. editor. Mukherjee, Arunima S. editor. Thapa, Devinder. editor. Zheng, Yingqin. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520744.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-50154-8">https://doi.org/10.1007/978-3-031-50154-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III
ent://SD_ILS/0/SD_ILS:520752
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Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520752.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-23944-1">https://doi.org/10.1007/978-3-031-23944-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Business of Building and Managing a Healthcare Practice Going Beyond the Basics
ent://SD_ILS/0/SD_ILS:521610
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Author Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521610.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-37623-8">https://doi.org/10.1007/978-3-031-37623-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders
ent://SD_ILS/0/SD_ILS:521855
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Author Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521855.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-26510-5">https://doi.org/10.1007/978-3-031-26510-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Clinical Cases in Sleep Physical Therapy
ent://SD_ILS/0/SD_ILS:522053
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Author Frange, Cristina. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(522053.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-38340-3">https://doi.org/10.1007/978-3-031-38340-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part I
ent://SD_ILS/0/SD_ILS:520194
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Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520194.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-23950-2">https://doi.org/10.1007/978-3-031-23950-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Dermatology in Public Health Environments A Comprehensive Textbook
ent://SD_ILS/0/SD_ILS:521462
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Author Rangel Bonamigo, Renan. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521462.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-13505-7">https://doi.org/10.1007/978-3-031-13505-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings
ent://SD_ILS/0/SD_ILS:518580
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Author Abramowicz, Witold. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(518580.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-19027-3">https://doi.org/10.1007/978-3-319-19027-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Industrial Engineering, Management Science and Applications 2015
ent://SD_ILS/0/SD_ILS:518706
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Author Gen, Mitsuo. editor. Kim, Kuinam J. editor. Huang, Xiaoxia. editor. Hiroshi, Yabe. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(518706.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-662-47200-2">https://doi.org/10.1007/978-3-662-47200-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Small Incision Lenticule Extraction (SMILE) Principles, Techniques, Complication Management, and Future Concepts
ent://SD_ILS/0/SD_ILS:520092
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Author Sekundo, Walter. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520092.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-18530-9">https://doi.org/10.1007/978-3-319-18530-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
ent://SD_ILS/0/SD_ILS:333009
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Author Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333009.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-319-03973-2">http://dx.doi.org/10.1007/978-3-319-03973-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Social Media Balanced Scorecard Erfolgreiche Social Media-Strategien in der Praxis
ent://SD_ILS/0/SD_ILS:198993
2024-09-08T07:00:27Z
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Author Fiege, Roland. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8348-8146-5">http://dx.doi.org/10.1007/978-3-8348-8146-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Erfolgreiche Geschäftsprozesse durch moderne Warenwirtschaftssysteme Produktübersicht marktführender Systeme und Auswahlprozess
ent://SD_ILS/0/SD_ILS:194401
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Author Schütte, Reinhard. author. Vering, Oliver. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-20523-1">http://dx.doi.org/10.1007/978-3-642-20523-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Vertriebsinformationssysteme Standardisierung, Individualisierung, Hybridisierung und Internetisierung
ent://SD_ILS/0/SD_ILS:191820
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Author Becker, Jörg. editor. Knackstedt, Ralf. editor. Müller, Oliver. editor. Winkelmann, Axel. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-11859-3">http://dx.doi.org/10.1007/978-3-642-11859-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Vermarktung hybrider Leistungsbündel Das ServPay-Konzept
ent://SD_ILS/0/SD_ILS:192124
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Author Weddeling, Matthias. author. Steiner, Michael. author. Müller, Oliver. author. Knackstedt, Ralf. author. Becker, Jörg. author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-12830-1">http://dx.doi.org/10.1007/978-3-642-12830-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Internet-Ökonomie
ent://SD_ILS/0/SD_ILS:191435
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Author Peters, Ralf. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-10652-1">http://dx.doi.org/10.1007/978-3-642-10652-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Information Technology and Product Development
ent://SD_ILS/0/SD_ILS:172144
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Author Nambisan, Satish. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4419-1081-3">http://dx.doi.org/10.1007/978-1-4419-1081-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Zwischenbetriebliches Stammdatenmanagement Lösungen für die Datensynchronisation zwischen Handel und Konsumgüterindustrie
ent://SD_ILS/0/SD_ILS:189179
2024-09-08T07:00:27Z
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Author Schemm, Jan Werner. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-89030-0">http://dx.doi.org/10.1007/978-3-540-89030-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3
ent://SD_ILS/0/SD_ILS:202175
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2024-09-08T07:00:27Z
Author Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9211-6">http://dx.doi.org/10.1007/978-3-8349-9211-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Anonymous Elect Market Research Through Online Access Panels
ent://SD_ILS/0/SD_ILS:181924
2024-09-08T07:00:27Z
2024-09-08T07:00:27Z
Author Postoaca, Andrei. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-29030-3">http://dx.doi.org/10.1007/3-540-29030-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels
ent://SD_ILS/0/SD_ILS:181513
2024-09-08T07:00:27Z
2024-09-08T07:00:27Z
Author Schröder, Hendrik. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-27646-7">http://dx.doi.org/10.1007/3-540-27646-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>