Search Results for Marketing -- Management. - Narrowed by: E-Book SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$002b--$002bManagement.$0026qf$003dITYPE$002509Material$002bType$0025091$00253AE-KITAP$002509E-Book$0026ic$003dtrue$0026te$003dILS$0026ps$003d300? 2024-09-08T06:06:19Z Internationales Marketing-Management ent://SD_ILS/0/SD_ILS:192079 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;Berndt, Ralph. author.&#160;Fantapi&eacute; Altobelli, Claudia. author.&#160;Sander, Matthias. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-12691-8">http://dx.doi.org/10.1007/978-3-642-12691-8</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Internationales Marketing-Management ent://SD_ILS/0/SD_ILS:181801 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;Berndt, Ralph. author.&#160;Altobelli, Claudia Fantapi&eacute;. author.&#160;Sander, Matthias. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/3-540-28553-9">http://dx.doi.org/10.1007/3-540-28553-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Services, marketing and management ent://SD_ILS/0/SD_ILS:369304 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;Gilmore, Audrey.<br/>Preferred Shelf Number&#160;ONLINE(369304.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/services-marketing-and-management">http://sk.sagepub.com/books/services-marketing-and-management</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing management in Turkey ent://SD_ILS/0/SD_ILS:421886 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;Ozturkcan, Selcen, editor.&#160;Yolbulan Okan, Elif, editor.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787145573">https://www.emerald.com/insight/publication/doi/10.1108/9781787145573</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Essentials of marketing management ent://SD_ILS/0/SD_ILS:263624 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;Lancaster, Geoffrey, 1938-&#160;Massingham, Lester.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203847206">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Management der Marketing-Kommunikation ent://SD_ILS/0/SD_ILS:185760 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;Fuchs, Wolfgang. author.&#160;Unger, Fritz. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-540-69274-4">http://dx.doi.org/10.1007/978-3-540-69274-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Management der Marketing-Kommunikation ent://SD_ILS/0/SD_ILS:181469 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;Unger, Fritz. author.&#160;Fuchs, Wolfgang. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/3-540-27534-7">http://dx.doi.org/10.1007/3-540-27534-7</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> CIM coursebook project management in marketing ent://SD_ILS/0/SD_ILS:259429 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;McKee, Frank.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780080961224">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing management a cultural perspective ent://SD_ILS/0/SD_ILS:259133 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;Pe&ntilde;aloza, Lisa.&#160;Toulouse, Nil.&#160;Visconti, Luca M.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203357262">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Moderne Marketing-Kommunikation System &ndash; Prozess &ndash; Management ent://SD_ILS/0/SD_ILS:179950 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;Tropp, J&ouml;rg. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-531-92802-9">http://dx.doi.org/10.1007/978-3-531-92802-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> International marketing management text and cases ent://SD_ILS/0/SD_ILS:368587 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;Mathur, U. C., 1938-<br/>Preferred Shelf Number&#160;ONLINE(368587.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/international-marketing-management">http://sk.sagepub.com/books/international-marketing-management</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Multi-Channel-Communications- und Marketing-Management ent://SD_ILS/0/SD_ILS:202587 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;Emrich, Christin. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-9685-5">http://dx.doi.org/10.1007/978-3-8349-9685-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Handbook of services marketing &amp; management ent://SD_ILS/0/SD_ILS:368447 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;Swartz, Teresa A.&#160;Iacobucci, Dawn.<br/>Preferred Shelf Number&#160;ONLINE(368447.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management">http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Myth in modern media management and marketing ent://SD_ILS/0/SD_ILS:482259 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;Kreft, Jan, editor.&#160;Kuczamer-Klopotowska, Sylwia, 1971- editor.&#160;Kalinowska-Zeleznik, Anna, 1971- editor.&#160;IGI Global, publisher.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Social Media Marketing und -Management im Tourismus ent://SD_ILS/0/SD_ILS:337308 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;Hinterholzer, Thomas. author.&#160;Jooss, Mario. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(337308.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-37952-9">http://dx.doi.org/10.1007/978-3-642-37952-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Impression Management Professionelles Marketing in eigener Sache ent://SD_ILS/0/SD_ILS:201789 2024-09-08T06:06:19Z 2024-09-08T06:06:19Z Author&#160;Jendrosch, Thomas. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-8715-0">http://dx.doi.org/10.1007/978-3-8349-8715-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Sales &amp; 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