Search Results for Marketing -- Management. - Narrowed by: 2012SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$002b--$002bManagement.$0026qf$003dPUBDATE$002509Publication$002bDate$0025092012$0025092012$0026ic$003dtrue$0026te$003dILS$0026ps$003d300?2024-09-08T06:22:57ZMarketing managementent://SD_ILS/0/SD_ILS:2692442024-09-08T06:22:57Z2024-09-08T06:22:57ZAuthor Kotler, Philip. Keller, Kevin Lane, 1956-<br/>Preferred Shelf Number HF5415.13 K6 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing management a cultural perspectiveent://SD_ILS/0/SD_ILS:2591332024-09-08T06:22:57Z2024-09-08T06:22:57ZAuthor Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203357262">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Public Marketing Marketing-Management für den öffentlichen Sektorent://SD_ILS/0/SD_ILS:2000702024-09-08T06:22:57Z2024-09-08T06:22:57ZAuthor Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3552-6">http://dx.doi.org/10.1007/978-3-8349-3552-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practiceent://SD_ILS/0/SD_ILS:2001302024-09-08T06:22:57Z2024-09-08T06:22:57ZAuthor Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3722-3">http://dx.doi.org/10.1007/978-3-8349-3722-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing management and communications in the public sectorent://SD_ILS/0/SD_ILS:2598942024-09-08T06:22:57Z2024-09-08T06:22:57ZAuthor Pasquier, Martial. Villeneuve, Jean-Patrick.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203144923">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pazarlama stratejileri : yönetsel bir yaklaşıment://SD_ILS/0/SD_ILS:3112152024-09-08T06:22:57Z2024-09-08T06:22:57ZAuthor Torlak, Ömer. Altunışık, Remzi.<br/>Preferred Shelf Number HF5415 P393 2012<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Social Media Balanced Scorecard Erfolgreiche Social Media-Strategien in der Praxisent://SD_ILS/0/SD_ILS:1989932024-09-08T06:22:57Z2024-09-08T06:22:57ZAuthor Fiege, Roland. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8348-8146-5">http://dx.doi.org/10.1007/978-3-8348-8146-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Cracking the code leveraging consumer psychology to drive profitabilityent://SD_ILS/0/SD_ILS:2786102024-09-08T06:22:57Z2024-09-08T06:22:57ZAuthor Posavac, Steven S., 1969- Society for Consumer Psychology.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=392887">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=392887</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Relentless innovation what works, what doesn't-- and what that means for your businessent://SD_ILS/0/SD_ILS:2929872024-09-08T06:22:57Z2024-09-08T06:22:57ZAuthor Phillips, Jeffrey, 1963-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/relentless-innovation-what-works-doesn8217tand-that-means-for-your-business">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketingent://SD_ILS/0/SD_ILS:2930492024-09-08T06:22:57Z2024-09-08T06:22:57ZAuthor Safko, Lon.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/fusion-marketing-bible-fuse-traditional-media-social-amp-digital-to-maximize">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Strategic marketingent://SD_ILS/0/SD_ILS:3134332024-09-08T06:22:57Z2024-09-08T06:22:57ZAuthor Mooradian, Todd A. Matzler, Kurt. Ring, Lawrence J.<br/>Preferred Shelf Number HF5415.13 M66 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Consumer-brand relationships theory and practiceent://SD_ILS/0/SD_ILS:2597552024-09-08T06:22:57Z2024-09-08T06:22:57ZAuthor Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203128794">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Sport management principles and applicationsent://SD_ILS/0/SD_ILS:2604212024-09-08T06:22:57Z2024-09-08T06:22:57ZAuthor Hoye, Russell, 1966-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080964324">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Current issues in hospitality and tourism research and innovations proceedings of the International Hospitality and Tourism Conference, IHTC 2012, Kuala Lumpur, Malaysia, 3-5 September 2012ent://SD_ILS/0/SD_ILS:2854462024-09-08T06:22:57Z2024-09-08T06:22:57ZAuthor International Hospitality and Tourism Conference (2012 : Kuala Lumpur, Malaysia) Zainal, Artinah.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9780203075364">Distributed by 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Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>