Search Results for Marketing -- Management. - Narrowed by: Marketing.
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$002b--$002bManagement.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ic$003dtrue$0026te$003dILS$0026ps$003d300?
2024-09-08T06:31:25Z
Internationales Marketing-Management
ent://SD_ILS/0/SD_ILS:192079
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-12691-8">http://dx.doi.org/10.1007/978-3-642-12691-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Internationales Marketing-Management
ent://SD_ILS/0/SD_ILS:181801
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-28553-9">http://dx.doi.org/10.1007/3-540-28553-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Management der Marketing-Kommunikation
ent://SD_ILS/0/SD_ILS:185760
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-69274-4">http://dx.doi.org/10.1007/978-3-540-69274-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Management der Marketing-Kommunikation
ent://SD_ILS/0/SD_ILS:181469
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-27534-7">http://dx.doi.org/10.1007/3-540-27534-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pharmacy management, leadership, marketing, and finance
ent://SD_ILS/0/SD_ILS:270594
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Chisholm-Burns, Marie A. Vaillancourt, Allison M. Shepherd, Marv.<br/>Preferred Shelf Number QV 737 C5421 2014<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Moderne Marketing-Kommunikation System – Prozess – Management
ent://SD_ILS/0/SD_ILS:179950
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Tropp, Jörg. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-531-92802-9">http://dx.doi.org/10.1007/978-3-531-92802-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Multi-Channel-Communications- und Marketing-Management
ent://SD_ILS/0/SD_ILS:202587
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Emrich, Christin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9685-5">http://dx.doi.org/10.1007/978-3-8349-9685-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Social Media Marketing und -Management im Tourismus
ent://SD_ILS/0/SD_ILS:337308
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337308.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-37952-9">http://dx.doi.org/10.1007/978-3-642-37952-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sales & Service Management, Marketing, Promotion und Performance
ent://SD_ILS/0/SD_ILS:202497
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9591-9">http://dx.doi.org/10.1007/978-3-8349-9591-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Enterprise Marketing Management Informationslogistik für das Marketing von morgen
ent://SD_ILS/0/SD_ILS:337532
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Spiegelberg, Domenik. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337532.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00532-0">http://dx.doi.org/10.1007/978-3-658-00532-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Public Marketing Marketing-Management für den öffentlichen Sektor
ent://SD_ILS/0/SD_ILS:200070
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3552-6">http://dx.doi.org/10.1007/978-3-8349-3552-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
ent://SD_ILS/0/SD_ILS:200130
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3722-3">http://dx.doi.org/10.1007/978-3-8349-3722-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Public Marketing Marketing-Management für den öffentlichen Sektor
ent://SD_ILS/0/SD_ILS:202484
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Hohn, Stefanie. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9577-3">http://dx.doi.org/10.1007/978-3-8349-9577-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
ent://SD_ILS/0/SD_ILS:202725
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9834-7">http://dx.doi.org/10.1007/978-3-8349-9834-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Standort-Marketing und Event-Management Kulturfaktor Gestüt als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingkonzept für das Landgestüt Zweibrücken
ent://SD_ILS/0/SD_ILS:202885
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Graf, Christof. author. Kalina-Klensch, Nicole. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-5400-4">http://dx.doi.org/10.1007/978-3-8350-5400-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Nachhaltige Intergation von Marketing und Innovieren Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
ent://SD_ILS/0/SD_ILS:203422
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Schaller, Christian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9356-0">http://dx.doi.org/10.1007/978-3-8350-9356-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Public Marketing Marketing-Management für den öffentlichen Sektor
ent://SD_ILS/0/SD_ILS:202111
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Hohn, Stefanie. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9116-4">http://dx.doi.org/10.1007/978-3-8349-9116-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligung
ent://SD_ILS/0/SD_ILS:337539
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Hahn, Kathrin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337539.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00563-4">http://dx.doi.org/10.1007/978-3-658-00563-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
ent://SD_ILS/0/SD_ILS:333009
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333009.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-319-03973-2">http://dx.doi.org/10.1007/978-3-319-03973-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pazarlama stratejileri : yönetsel bir yaklaşım
ent://SD_ILS/0/SD_ILS:311215
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Torlak, Ömer. Altunışık, Remzi.<br/>Preferred Shelf Number HF5415 P393 2012<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Social Media Balanced Scorecard Erfolgreiche Social Media-Strategien in der Praxis
ent://SD_ILS/0/SD_ILS:198993
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Fiege, Roland. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8348-8146-5">http://dx.doi.org/10.1007/978-3-8348-8146-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
ent://SD_ILS/0/SD_ILS:293049
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Safko, Lon.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/fusion-marketing-bible-fuse-traditional-media-social-amp-digital-to-maximize">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Erfolgreiche Geschäftsprozesse durch moderne Warenwirtschaftssysteme Produktübersicht marktführender Systeme und Auswahlprozess
ent://SD_ILS/0/SD_ILS:194401
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Schütte, Reinhard. author. Vering, Oliver. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-20523-1">http://dx.doi.org/10.1007/978-3-642-20523-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Vertriebsinformationssysteme Standardisierung, Individualisierung, Hybridisierung und Internetisierung
ent://SD_ILS/0/SD_ILS:191820
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Becker, Jörg. editor. Knackstedt, Ralf. editor. Müller, Oliver. editor. Winkelmann, Axel. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-11859-3">http://dx.doi.org/10.1007/978-3-642-11859-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Vermarktung hybrider Leistungsbündel Das ServPay-Konzept
ent://SD_ILS/0/SD_ILS:192124
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Weddeling, Matthias. author. Steiner, Michael. author. Müller, Oliver. author. Knackstedt, Ralf. author. Becker, Jörg. author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-12830-1">http://dx.doi.org/10.1007/978-3-642-12830-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Internet-Ökonomie
ent://SD_ILS/0/SD_ILS:191435
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Peters, Ralf. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-10652-1">http://dx.doi.org/10.1007/978-3-642-10652-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing IT products and services
ent://SD_ILS/0/SD_ILS:286062
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Keyes, Jessica, 1950-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439803202">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Information Technology and Product Development
ent://SD_ILS/0/SD_ILS:172144
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Nambisan, Satish. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4419-1081-3">http://dx.doi.org/10.1007/978-1-4419-1081-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Zwischenbetriebliches Stammdatenmanagement Lösungen für die Datensynchronisation zwischen Handel und Konsumgüterindustrie
ent://SD_ILS/0/SD_ILS:189179
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Schemm, Jan Werner. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-89030-0">http://dx.doi.org/10.1007/978-3-540-89030-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pazarlama stratejileri : yönetsel bir yaklaşım
ent://SD_ILS/0/SD_ILS:125117
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Torlak, Ömer. Altunışık, Remzi.<br/>Preferred Shelf Number HF5415 .P393 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
12 Pazarlama ustasından pazarlama dersleri
ent://SD_ILS/0/SD_ILS:116455
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Mazur, Laura. Miles, Louella. Kökkaya Chalar, Zeynep.<br/>Preferred Shelf Number HF5415 .M39 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3
ent://SD_ILS/0/SD_ILS:202175
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9211-6">http://dx.doi.org/10.1007/978-3-8349-9211-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Soru ve cevaplarla günümüzde pazarlamanın temelleri
ent://SD_ILS/0/SD_ILS:385798
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Kotler, Philip Şensoy, Ümit.<br/>Preferred Shelf Number HF5415 K68 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The Anonymous Elect Market Research Through Online Access Panels
ent://SD_ILS/0/SD_ILS:181924
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Postoaca, Andrei. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-29030-3">http://dx.doi.org/10.1007/3-540-29030-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels
ent://SD_ILS/0/SD_ILS:181513
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Schröder, Hendrik. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-27646-7">http://dx.doi.org/10.1007/3-540-27646-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Knowledge-based marketing the 21st century competitive edge
ent://SD_ILS/0/SD_ILS:368671
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Chaston, Ian.<br/>Preferred Shelf Number ONLINE(368671.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/knowledge-based-marketing">http://sk.sagepub.com/books/knowledge-based-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Değer temelli pazarlama: Şirketinizi büyütmek ve hissedar değeri yaratmak için pazarlama stratejileri
ent://SD_ILS/0/SD_ILS:102882
2024-09-08T06:31:25Z
2024-09-08T06:31:25Z
Author Doyle, Peter Barış, Gülfidan, çev.<br/>Preferred Shelf Number HF 5415.13 D7541 2003<br/>Format: Books<br/>Availability Beytepe Library~2<br/>