Search Results for Marketing -- Psychological aspects. SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$002b--$002bPsychological$002baspects.$0026ic$003dtrue$0026ps$003d300?dt=list 2026-03-22T03:14:50Z Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology ent://SD_ILS/0/SD_ILS:578350 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Gabay, J. Jonathan, author.<br/>Preferred Shelf Number&#160;HF5415.1265<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003409793">https://www.taylorfrancis.com/books/9781003409793</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The darker side of social media : consumer psychology and mental health ent://SD_ILS/0/SD_ILS:573516 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Scheinbaum, Angeline Close, editor.<br/>Preferred Shelf Number&#160;HM742<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003410058">https://www.taylorfrancis.com/books/9781003410058</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Brand psychology : the art and science of building strong brands ent://SD_ILS/0/SD_ILS:580211 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Busche, Laura, author.<br/>Preferred Shelf Number&#160;HF5415.1255<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003336693">https://www.taylorfrancis.com/books/9781003336693</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Behavioural research for marketing : a practitioner's handbook ent://SD_ILS/0/SD_ILS:583739 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Adams, Julian (Researcher on marketing), author.<br/>Preferred Shelf Number&#160;HF5415.2<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003169932">https://www.taylorfrancis.com/books/9781003169932</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Philosophy of marketing : the new realist approach ent://SD_ILS/0/SD_ILS:592466 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Giannasi, Matteo, author.&#160;Casarin, Francesco, 1960- author.<br/>Preferred Shelf Number&#160;HF5415<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003206033">https://www.taylorfrancis.com/books/9781003206033</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The aging consumer : perspectives from psychology and marketing ent://SD_ILS/0/SD_ILS:553640 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Drolet, Aimee Leigh, editor.&#160;Yoon, Carolyn, 1960- editor.<br/>Preferred Shelf Number&#160;HF5415.332 .O43 A455 2021<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429343780">https://www.taylorfrancis.com/books/9780429343780</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> N&ouml;ropazarlama perspektifinden kokusal pazarlama : marka m&#305; sat&#305;n al&#305;yoruz koku mu ? ent://SD_ILS/0/SD_ILS:478935 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Kara, Mehmet.&#160;Y&uuml;cel, Nurcan.<br/>Preferred Shelf Number&#160;HF5415.12615 K37 2019<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Textbook of Aging Skin ent://SD_ILS/0/SD_ILS:617670 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Farage, Miranda A. editor.&#160;Miller, Kenneth W. editor.&#160;Maibach, Howard I. editor. (orcid)0000-0003-0430-475X&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-662-47398-6">https://doi.org/10.1007/978-3-662-47398-6</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Storytelling-case archetype decoding and assignment manual (SCADAM) ent://SD_ILS/0/SD_ILS:422010 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Woodside, Arch G.&#160;Sood, Suresh C.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201611">https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201611</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Ger&ccedil;e&#287;i alg&#305;la : n&ouml;ropazarlama yolculu&#287;unda ilk ad&#305;mlar ent://SD_ILS/0/SD_ILS:379978 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Giri&#351;ken, Yener<br/>Preferred Shelf Number&#160;HF5415.12615 G57 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> T&uuml;ketici davran&#305;&#351;&#305; n&ouml;rolojisi : n&ouml;roekonomi-eeg y&ouml;ntemi ile n&ouml;romarketing uygulamas&#305; ent://SD_ILS/0/SD_ILS:380003 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Yorganc&#305;lar, F. Nur<br/>Preferred Shelf Number&#160;HF5415.12615 Y67 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The foundations of communication in criminal justice systems ent://SD_ILS/0/SD_ILS:547427 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Doss, Daniel Adrian, author.&#160;Glover, William H., Jr., author.&#160;Goza, Rebecca A., author.&#160;Wigginton, Michael, Jr., author.<br/>Preferred Shelf Number&#160;HV7936 .C79 .D67 2015<br/>Electronic Access&#160;<a href="https://www.taylorfrancis.com/books/9781482236606">Click here to view.</a><br/>Format:&#160;Books<br/>Availability&#160;Online Library~1<br/> Psychological foundations of marketing ent://SD_ILS/0/SD_ILS:258649 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Kimmel, Allan J.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203083208">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms ent://SD_ILS/0/SD_ILS:293053 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Phillips, Andrea, 1974-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/creators-guide-to-transmedia-storytelling-how-captivate-engage-audiences-across-multiple-platforms">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Sensory marketing research on the sensuality of products ent://SD_ILS/0/SD_ILS:266152 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Krishna, Aradhna.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203892060">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> N&ouml;romarketing : m&uuml;&#351;terinizin beynindeki &ldquo;sat&#305;n alma d&uuml;&#287;mesi&rdquo;ne basmak ent://SD_ILS/0/SD_ILS:342325 2026-03-22T03:14:50Z 2026-03-22T03:14:50Z Author&#160;Renvoise, Patrick&#160;Morin, Christophe.&#160;Yertutani Ya&#351;ar.<br/>Preferred Shelf Number&#160;HF5415.12615 R46 2009<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/>