Search Results for Marketing -- Technological innovations.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$002b--$002bTechnological$002binnovations.$0026te$003dILS$0026ps$003d300?dt=list2026-03-28T12:00:56ZAI marketing : how AI is transforming marketing and business growthent://SD_ILS/0/SD_ILS:5785222026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Taherdoost, Hamed, 1983- editor. Madanchian, Mitra, 1981- editor.<br/>Preferred Shelf Number HF5415.125<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003625452">https://www.taylorfrancis.com/books/9781003625452</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Disability and digital marketingent://SD_ILS/0/SD_ILS:5650322026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Södergren, Jonatan, editor. Vallström, Niklas, editor.<br/>Preferred Shelf Number HF5415.1265<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032691664">https://www.taylorfrancis.com/books/9781032691664</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The next dimension : how to use augmented reality for business growth in the era of spatial computingent://SD_ILS/0/SD_ILS:5995172026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Emrich, Tom, author.<br/>Preferred Shelf Number HF5415 .E643 2025<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310487">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310487</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Predictive analytics and generative AI for data-driven marketing strategiesent://SD_ILS/0/SD_ILS:5542512026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Hemachandran K.<br/>Preferred Shelf Number HF5415.125 .P735 2025<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003472544">https://www.taylorfrancis.com/books/9781003472544</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Smart Cities: Importance of Management and Innovations for Sustainable Development Towards Mobility, Internet of Things and Smart Citiesent://SD_ILS/0/SD_ILS:6048642026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Cagáňová, Dagmar. editor. (orcid)0000-0002-6834-6126 Cehlár, Michal. editor. (orcid)0000-0001-9670-6195 Horňáková, Natália. editor. (orcid)0000-0001-6509-4923 SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-56533-5">https://doi.org/10.1007/978-3-031-56533-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Routledge Handbook of Digital Sport Management.ent://SD_ILS/0/SD_ILS:5895222026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Naraine, Michael L., 1987- Hayduk, Ted. Doyle, Jason P.<br/>Preferred Shelf Number GV713 .R658 2023<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003088899">https://www.taylorfrancis.com/books/9781003088899</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Artificial Intelligence in Customer Service The Next Frontier for Personalized Engagementent://SD_ILS/0/SD_ILS:5280612026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Sheth, Jagdish N. editor. Jain, Varsha. editor. Mogaji, Emmanuel. editor. Ambika, Anupama. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-33898-4">https://doi.org/10.1007/978-3-031-33898-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Digital pricing strategy : capturing value from digital innovationsent://SD_ILS/0/SD_ILS:5838462026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Liozu, Stephan, editor. Hinterhuber, Andreas, editor.<br/>Preferred Shelf Number HF5416.5<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003226192">https://www.taylorfrancis.com/books/9781003226192</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Branded content : the fateful merging of media and marketingent://SD_ILS/0/SD_ILS:5921562026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Hardy, Jonathan, 1963- author.<br/>Preferred Shelf Number HF6146 .P78 H39 2022<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781315641065">https://www.taylorfrancis.com/books/9781315641065</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The ultimate guide to selling your original world language resources : how to open, fill, and grow a successful online curriculum storeent://SD_ILS/0/SD_ILS:5567602026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Austin, Erin E. H., author.<br/>Preferred Shelf Number LB2847<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003165576">https://www.taylorfrancis.com/books/9781003165576</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Transforming relationship marketing : strategies and business models in the digital ageent://SD_ILS/0/SD_ILS:5711772026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Thaichon, Park, editor. Ratten, Vanessa, editor.<br/>Preferred Shelf Number HF5415.55<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003090717">https://www.taylorfrancis.com/books/9781003090717</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Digital sport marketing : concepts, cases and conversationsent://SD_ILS/0/SD_ILS:5505602026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Seymour, Alan, 1949- author. Blakey, Paul, 1969- author.<br/>Preferred Shelf Number GV716 .S397 2021 EB<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781315204079">https://www.taylorfrancis.com/books/9781315204079</a>
<a href="https://www.taylorfrancis.com/books/9781315204079">https://www.taylorfrancis.com/books/9781315204079</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Innovation Economics, Engineering and Management Handbook. 1, Main themesent://SD_ILS/0/SD_ILS:5968362026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Uzunidis, Dimitri, editor. Kasmi, Fedoua, editor. Adatto, Laurent, editor.<br/>Preferred Shelf Number HC79 .T4<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119832492">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119832492</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Managing social media practices in the digital economyent://SD_ILS/0/SD_ILS:4897242026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Alavi, Shirin, 1980- editor. Ahuja, Vandana, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2316535">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2316535</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Integrated marketing communications, strategies, and tactical operations in sports organizationsent://SD_ILS/0/SD_ILS:4820402026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Alonso Dos Santos, Manuel, 1981- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advanced methodologies and technologies in digital marketing and entrepreneurshipent://SD_ILS/0/SD_ILS:4820692026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Your ad here the cool sell of guerrilla marketingent://SD_ILS/0/SD_ILS:2405392026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Serazio, Michael. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780814764947/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketingent://SD_ILS/0/SD_ILS:2930492026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Safko, Lon.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/fusion-marketing-bible-fuse-traditional-media-social-amp-digital-to-maximize">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the differenceent://SD_ILS/0/SD_ILS:2930612026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Post, Karen.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-turnaround-how-brands-gone-bad-returned-to-glory-7-game-changers-that-made-difference">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Connecting with consumers marketing for new marketplace realitiesent://SD_ILS/0/SD_ILS:2781092026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Kimmel, Allan J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=327524">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=327524</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Niche envy marketing discrimination in the digital ageent://SD_ILS/0/SD_ILS:2199892026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Turow, Joseph.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access IEEE Xplore <a href="http://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6267348">http://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6267348</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Işık hızıyla markalama : sürat çağında marka yaratma stratejilerient://SD_ILS/0/SD_ILS:1055242026-03-28T12:00:56Z2026-03-28T12:00:56ZAuthor Winkler, Agnieszka M. Yalım, Fevzi, çev.<br/>Preferred Shelf Number HF 5415.13 .W5620 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>