Search Results for Marketing -- methodsSirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$002b--$002bmethods$0026te$003dILS$0026ps$003d300?dt=list2026-01-13T06:16:08ZMarketing research : Management and methodsent://SD_ILS/0/SD_ILS:108322026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Wentz, Walter B.<br/>Preferred Shelf Number HF 5415.2 W45 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Visual methods in marketing and consumer researchent://SD_ILS/0/SD_ILS:5636662026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Kawaf, Fatema, editor. Dekel-Dachs, Ofer, editor.<br/>Preferred Shelf Number HF5415.2<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003310877">https://www.taylorfrancis.com/books/9781003310877</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Probabilistic methods for financial and marketing informaticsent://SD_ILS/0/SD_ILS:1121932026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Neapolitan, Richard E. Jiang, Xia. ScienceDirect (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780123704771">An electronic book accessible through the World Wide Web; click for information</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Probabilistic methods for financial and marketing informaticsent://SD_ILS/0/SD_ILS:1472812026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Neapolitan, Richard E. Jiang, Xia.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780123704771">http://www.sciencedirect.com/science/book/9780123704771</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Doing marketing research : alternative methods for market sensingent://SD_ILS/0/SD_ILS:5581982026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Lawson, Alison, editor. Hancock, Charles (Writer on marketing), editor.<br/>Preferred Shelf Number HF5415.2<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003592808">https://www.taylorfrancis.com/books/9781003592808</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>An introduction to quantitative research methods for marketing : tools and techniques using SPSS and Rent://SD_ILS/0/SD_ILS:5792902026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Daryanto, Ahmad, author.<br/>Preferred Shelf Number HF5415.2<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003407225">https://www.taylorfrancis.com/books/9781003407225</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practiceent://SD_ILS/0/SD_ILS:2001302026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3722-3">http://dx.doi.org/10.1007/978-3-8349-3722-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Qualitative research methods in public relations and marketing communicationsent://SD_ILS/0/SD_ILS:2664542026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Daymon, Christine, 1952- Holloway, Immy.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203846544">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approachent://SD_ILS/0/SD_ILS:2656612026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Neves, Marcos Fava. Castro, Luciano Thomé e. Cônsoli, Matheus Alberto.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203859865">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of partial least squares : concepts, methods and applications in marketing and related fieldsent://SD_ILS/0/SD_ILS:1348742026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Esposito Vinzi, Vincenzo.<br/>Preferred Shelf Number QA275 H36 2010<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Qualitative research methods in public relations and marketing communicationsent://SD_ILS/0/SD_ILS:1035632026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Daymon, Christine, 1952- Holloway, Immy, ort. yaz.<br/>Preferred Shelf Number HD 59 .D347 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>An Introduction to marketing experimentation : methods, applications, and problemsent://SD_ILS/0/SD_ILS:108312026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Venkatesan, M., 1936- Holloay, Robert J., ort. yaz.<br/>Preferred Shelf Number HF 5415.2 V45 1971 K<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Management research : applying the principles of business research methodsent://SD_ILS/0/SD_ILS:5628612026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Rose, Susan (Professor in Marketing management), author. Spinks, Nigel (College teacher), author. Canhoto, Ana Isabel, author.<br/>Preferred Shelf Number HD30.4<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003381006">https://www.taylorfrancis.com/books/9781003381006</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Technologies and Innovation 9th International Conference, CITI 2023, Guayaquil, Ecuador, November 13-16, 2023, Proceedingsent://SD_ILS/0/SD_ILS:5207162026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Valencia-García, Rafael. editor. Bucaram-Leverone, Martha. editor. Del Cioppo-Morstadt, Javier. editor. Vera-Lucio, Néstor. editor. Centanaro-Quiroz, Pablo Humberto. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-45682-4">https://doi.org/10.1007/978-3-031-45682-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Intelligent Information and Database Systems 15th Asian Conference, ACIIDS 2023, Phuket, Thailand, July 24-26, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5209812026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Nguyen, Ngoc Thanh. editor. Boonsang, Siridech. editor. Fujita, Hamido. editor. Hnatkowska, Bogumiła. editor. Hong, Tzung-Pei. editor. (orcid)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-99-5834-4">https://doi.org/10.1007/978-981-99-5834-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Information and Communication Technology for Competitive Strategies (ICTCS 2022) ICT: Applications and Social Interfacesent://SD_ILS/0/SD_ILS:5277462026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Joshi, Amit. editor. Mahmud, Mufti. editor. Ragel, Roshan G. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-19-9638-2">https://doi.org/10.1007/978-981-19-9638-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Innovations in Applied Informatics and Media Engineeringent://SD_ILS/0/SD_ILS:5280862026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Matsuo, Tokuro. editor. Fujimoto, Takayuki. editor. Lumban Gaol, Ford. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-30769-0">https://doi.org/10.1007/978-3-031-30769-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>6th EAI International Conference on Management of Manufacturing Systemsent://SD_ILS/0/SD_ILS:5272752026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Knapčíková, Lucia. editor. (orcid)0000-0003-1925-4038 Peraković, Dragan. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-030-96314-9">https://doi.org/10.1007/978-3-030-96314-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Proceedings of Second International Conference in Mechanical and Energy Technology ICMET 2021, Indiaent://SD_ILS/0/SD_ILS:5274712026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Yadav, Sanjay. editor. Haleem, Abid. editor. Arora, P. K. editor. Kumar, Harish. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-19-0108-9">https://doi.org/10.1007/978-981-19-0108-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Business of Building and Managing a Healthcare Practice Going Beyond the Basicsent://SD_ILS/0/SD_ILS:5216102026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-37623-8">https://doi.org/10.1007/978-3-031-37623-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Dependable Computer Systems and Networks Proceedings of the Eighteenth International Conference on Dependability of Computer Systems DepCoS-RELCOMEX, July 3-7, 2023, Brunów, Polandent://SD_ILS/0/SD_ILS:5290252026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Zamojski, Wojciech. editor. Mazurkiewicz, Jacek. editor. Sugier, Jarosław. editor. Walkowiak, Tomasz. editor. Kacprzyk, Janusz. editor. (orcid)0000-0003-4187-5877<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-37720-4">https://doi.org/10.1007/978-3-031-37720-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing analytics : a machine learning approachent://SD_ILS/0/SD_ILS:5801722026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Mansurali, A., editor. Jeyanthi, P. Mary, editor.<br/>Preferred Shelf Number HF5415.2<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003300632">https://www.taylorfrancis.com/books/9781003300632</a>
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OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Mastering market analytics : business metrics : practice and applicationent://SD_ILS/0/SD_ILS:4215792026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Kozielski, Robert, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787148352">https://www.emerald.com/insight/publication/doi/10.1108/9781787148352</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Recommendation and Search in Social Networksent://SD_ILS/0/SD_ILS:5185052026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Ulusoy, Özgür. editor. Tansel, Abdullah Uz. editor. Arkun, Erol. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-14379-8">https://doi.org/10.1007/978-3-319-14379-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5192292026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Cao, Tru. editor. Lim, Ee-Peng. editor. Zhou, Zhi-Hua. editor. Ho, Tu-Bao. editor. Cheung, David. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-18038-0">https://doi.org/10.1007/978-3-319-18038-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Preventing medical device recallsent://SD_ILS/0/SD_ILS:5434222026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Raheja, Dev, author.<br/>Preferred Shelf Number R859.7 .S43 P74 2015<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781466568235">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>Big data, mining, and analytics : components of strategic decision makingent://SD_ILS/0/SD_ILS:5397002026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Kudyba, Stephan, 1963- editor. of compilation.<br/>Preferred Shelf Number HD30.28 .B544 2014<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781466568716">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>Marketing scales handbook : the top 20 multi-item measures used in consumer researchent://SD_ILS/0/SD_ILS:2675462026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Bruner, Gordon C.<br/>Preferred Shelf Number HF5415.2 B786 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Analysis of mixed data : methods & applicationsent://SD_ILS/0/SD_ILS:5388022026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor De Leon, Alexander R. Chough, Keumhee Carriere.<br/>Preferred Shelf Number QA278 .A49737 2013<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781439884720">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>Marketing management a cultural perspectiveent://SD_ILS/0/SD_ILS:2591332026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203357262">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big dataent://SD_ILS/0/SD_ILS:5453962026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Ratner, Bruce., author. Ratner, Bruce. Ratner, Bruce. Statistical modeling and analysis for database marketing.<br/>Preferred Shelf Number HF5415.126 .R38 2012<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781439860922">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>Pharmaceutical lifecycle management making the most of each and every brandent://SD_ILS/0/SD_ILS:2992432026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Ellery, Tony. Hansen, Neal. Wiley InterScience (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118266755">An electronic book accessible through the World Wide Web; click for information</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Applied operational research with SASent://SD_ILS/0/SD_ILS:5407632026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Emrouznejad, Ali., author. Ho, William.<br/>Preferred Shelf Number T57.5 .E47 2011<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781439841310">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>Marketing research a practical approachent://SD_ILS/0/SD_ILS:3688262026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Kolb, Bonita M.<br/>Preferred Shelf Number ONLINE(368826.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-research">http://sk.sagepub.com/books/marketing-research</a>
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SAGE research methods <a href="http://srmo.sagepub.com/view/statistical-modeling-for-management/SAGE.xml">http://srmo.sagepub.com/view/statistical-modeling-for-management/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Statistics for marketing and consumer researchent://SD_ILS/0/SD_ILS:3694022026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Mazzocchi, Mario.<br/>Preferred Shelf Number ONLINE(369402.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research">http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml">http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Strategic marketing for health care organizations building a customer-driven health systement://SD_ILS/0/SD_ILS:1443012026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Kotler, Philip. Shalowitz, Joel, 1953- Stevens, Robert J. (Robert John), 1955-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225560">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225560</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing for pharmacistsent://SD_ILS/0/SD_ILS:1191542026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Holdford, David A.<br/>Preferred Shelf Number QV 737 H727 2007<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>Encyclopedia of water Scienceent://SD_ILS/0/SD_ILS:5445282026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Trimble, Stanley W., author. Taylor and Francis.<br/>Preferred Shelf Number S494.5 .W3<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781351249829">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Generic drug product development : solid oral dosage formsent://SD_ILS/0/SD_ILS:1100422026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Shargel, Leon, 1941- Kanfer, Isadore.<br/>Preferred Shelf Number QV 704 D8426 2005<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>Generic drug product development : solid oral dosage formsent://SD_ILS/0/SD_ILS:5397982026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Shargel, Leon, 1941- Kanfer, Isadore.<br/>Preferred Shelf Number RS55.2 .G455 2005<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781420030419">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>Statistical modeling and analysis for database marketing : effective techniques for mining big dataent://SD_ILS/0/SD_ILS:5478412026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Ratner, Bruce., author.<br/>Preferred Shelf Number HF5415.126 .R38 2003<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781135459017">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>Praxis des Pharmamarketingent://SD_ILS/0/SD_ILS:3022322026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Wiley InterScience (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9783527609048">An electronic book accessible through the World Wide Web; click for information</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Eyecare business marketing and strategyent://SD_ILS/0/SD_ILS:2576522026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Moss, Gary L. Shaw-McMinn, Peter G.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780750672382">http://www.sciencedirect.com/science/book/9780750672382</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of marketing scales multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:3684362026-01-13T06:16:08Z2026-01-13T06:16:08ZAuthor Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)<br/>Preferred Shelf Number ONLINE(368436.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/handbook-of-marketing-scales">http://sk.sagepub.com/books/handbook-of-marketing-scales</a>
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