Search Results for Marketing -- methods. SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$002b--$002bmethods.$0026ps$003d300? 2026-01-20T11:14:57Z Marketing research : Management and methods ent://SD_ILS/0/SD_ILS:10832 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Wentz, Walter B.<br/>Preferred Shelf Number&#160;HF 5415.2 W45 1972<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Visual methods in marketing and consumer research ent://SD_ILS/0/SD_ILS:563666 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Kawaf, Fatema, editor.&#160;Dekel-Dachs, Ofer, editor.<br/>Preferred Shelf Number&#160;HF5415.2<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003310877">https://www.taylorfrancis.com/books/9781003310877</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Probabilistic methods for financial and marketing informatics ent://SD_ILS/0/SD_ILS:147281 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Neapolitan, Richard E.&#160;Jiang, Xia.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780123704771">http://www.sciencedirect.com/science/book/9780123704771</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Probabilistic methods for financial and marketing informatics ent://SD_ILS/0/SD_ILS:112193 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Neapolitan, Richard E.&#160;Jiang, Xia.&#160;ScienceDirect (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780123704771">An electronic book accessible through the World Wide Web; click for information</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> An introduction to quantitative research methods for marketing : tools and techniques using SPSS and R ent://SD_ILS/0/SD_ILS:579290 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Daryanto, Ahmad, author.<br/>Preferred Shelf Number&#160;HF5415.2<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003407225">https://www.taylorfrancis.com/books/9781003407225</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Doing marketing research : alternative methods for market sensing ent://SD_ILS/0/SD_ILS:558198 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Lawson, Alison, editor.&#160;Hancock, Charles (Writer on marketing), editor.<br/>Preferred Shelf Number&#160;HF5415.2<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003592808">https://www.taylorfrancis.com/books/9781003592808</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice ent://SD_ILS/0/SD_ILS:200130 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Diamantopoulos, Adamantios.&#160;Fritz, Wolfgang.&#160;Hildebrandt, Lutz.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-3722-3">http://dx.doi.org/10.1007/978-3-8349-3722-3</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Qualitative research methods in public relations and marketing communications ent://SD_ILS/0/SD_ILS:266454 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Daymon, Christine, 1952-&#160;Holloway, Immy.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203846544">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach ent://SD_ILS/0/SD_ILS:265661 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Neves, Marcos Fava.&#160;Castro, Luciano Thom&eacute; e.&#160;C&ocirc;nsoli, Matheus Alberto.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203859865">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Handbook of partial least squares : concepts, methods and applications in marketing and related fields ent://SD_ILS/0/SD_ILS:134874 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Esposito Vinzi, Vincenzo.<br/>Preferred Shelf Number&#160;QA275 H36 2010<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Qualitative research methods in public relations and marketing communications ent://SD_ILS/0/SD_ILS:103563 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Daymon, Christine, 1952-&#160;Holloway, Immy, ort. yaz.<br/>Preferred Shelf Number&#160;HD 59 .D347 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> An Introduction to marketing experimentation : methods, applications, and problems ent://SD_ILS/0/SD_ILS:10831 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Venkatesan, M., 1936-&#160;Holloay, Robert J., ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415.2 V45 1971 K<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Management research : applying the principles of business research methods ent://SD_ILS/0/SD_ILS:562861 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Rose, Susan (Professor in Marketing management), author.&#160;Spinks, Nigel (College teacher), author.&#160;Canhoto, Ana Isabel, author.<br/>Preferred Shelf Number&#160;HD30.4<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003381006">https://www.taylorfrancis.com/books/9781003381006</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Virtual veterinary care and telemedicine ent://SD_ILS/0/SD_ILS:600224 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Roth, Cherice, author.<br/>Preferred Shelf Number&#160;SF745<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394280223">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394280223</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The endowment handbook : the complete guide to building a resilient cause ent://SD_ILS/0/SD_ILS:599344 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;MacDonald, Laura J., author.<br/>Preferred Shelf Number&#160;HF5686 .C2 M34 2024<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308576">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308576</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Bayesian statistics and marketing ent://SD_ILS/0/SD_ILS:598931 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Rossi, Peter E. (Peter Eric), 1955- author.&#160;Allenby, Greg M. (Greg Martin), 1956- author.&#160;Misra, Sanjog, author.<br/>Preferred Shelf Number&#160;HF5415.2 .R675 2024<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Intelligent Information and Database Systems 15th Asian Conference, ACIIDS 2023, Phuket, Thailand, July 24-26, 2023, Proceedings, Part I ent://SD_ILS/0/SD_ILS:520981 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Nguyen, Ngoc Thanh. editor.&#160;Boonsang, Siridech. editor.&#160;Fujita, Hamido. editor.&#160;Hnatkowska, Bogumi&#322;a. editor.&#160;Hong, Tzung-Pei. editor. (orcid)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-981-99-5834-4">https://doi.org/10.1007/978-981-99-5834-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Dependable Computer Systems and Networks Proceedings of the Eighteenth International Conference on Dependability of Computer Systems DepCoS-RELCOMEX, July 3-7, 2023, Brun&oacute;w, Poland ent://SD_ILS/0/SD_ILS:529025 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Zamojski, Wojciech. editor.&#160;Mazurkiewicz, Jacek. editor.&#160;Sugier, Jaros&#322;aw. editor.&#160;Walkowiak, Tomasz. editor.&#160;Kacprzyk, Janusz. editor. (orcid)0000-0003-4187-5877<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-031-37720-4">https://doi.org/10.1007/978-3-031-37720-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Information and Communication Technology for Competitive Strategies (ICTCS 2022) ICT: Applications and Social Interfaces ent://SD_ILS/0/SD_ILS:527746 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Joshi, Amit. editor.&#160;Mahmud, Mufti. editor.&#160;Ragel, Roshan G. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-981-19-9638-2">https://doi.org/10.1007/978-981-19-9638-2</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Innovations in Applied Informatics and Media Engineering ent://SD_ILS/0/SD_ILS:528086 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Matsuo, Tokuro. editor.&#160;Fujimoto, Takayuki. editor.&#160;Lumban Gaol, Ford. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-031-30769-0">https://doi.org/10.1007/978-3-031-30769-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Technologies and Innovation 9th International Conference, CITI 2023, Guayaquil, Ecuador, November 13-16, 2023, Proceedings ent://SD_ILS/0/SD_ILS:520716 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Valencia-Garc&iacute;a, Rafael. editor.&#160;Bucaram-Leverone, Martha. editor.&#160;Del Cioppo-Morstadt, Javier. editor.&#160;Vera-Lucio, N&eacute;stor. editor.&#160;Centanaro-Quiroz, Pablo Humberto. editor.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-031-45682-4">https://doi.org/10.1007/978-3-031-45682-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The Business of Building and Managing a Healthcare Practice Going Beyond the Basics ent://SD_ILS/0/SD_ILS:521610 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Baum, Neil. author.&#160;Kahn, Marc J. author.&#160;Daigrepont, Jeffery. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-031-37623-8">https://doi.org/10.1007/978-3-031-37623-8</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> 6th EAI International Conference on Management of Manufacturing Systems ent://SD_ILS/0/SD_ILS:527275 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Knap&#269;&iacute;kov&aacute;, Lucia. editor. (orcid)0000-0003-1925-4038&#160;Perakovi&#263;, Dragan. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-030-96314-9">https://doi.org/10.1007/978-3-030-96314-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Proceedings of Second International Conference in Mechanical and Energy Technology ICMET 2021, India ent://SD_ILS/0/SD_ILS:527471 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Yadav, Sanjay. editor.&#160;Haleem, Abid. editor.&#160;Arora, P. K. editor.&#160;Kumar, Harish. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-981-19-0108-9">https://doi.org/10.1007/978-981-19-0108-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Product innovation toolbox : a field guide to consumer understanding and research ent://SD_ILS/0/SD_ILS:597965 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Lopetcharat, Kannapon, editor.&#160;Paredes, Dulce, 1958- editor.&#160;Beckley, Jacqueline H., editor.<br/>Preferred Shelf Number&#160;TS170 .P758 2023<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119723226">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119723226</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Data engineering and data science : concepts and applications ent://SD_ILS/0/SD_ILS:598563 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Kumar, Kukatlapalli Pradeep, editor.<br/>Preferred Shelf Number&#160;T58.5 .D38 2023<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119841999">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119841999</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Decision-making tools to support innovation : guidelines and case studies ent://SD_ILS/0/SD_ILS:598492 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Enjolras, Manon, author.&#160;Galvez, Daniel, author.&#160;Camargo, Mauricio, author.<br/>Preferred Shelf Number&#160;HM846 .E55 2023<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394228997">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394228997</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing analytics : a machine learning approach ent://SD_ILS/0/SD_ILS:580172 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Mansurali, A., editor.&#160;Jeyanthi, P. Mary, editor.<br/>Preferred Shelf Number&#160;HF5415.2<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003300632">https://www.taylorfrancis.com/books/9781003300632</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Library transformation strategies ent://SD_ILS/0/SD_ILS:597901 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Accart, Jean-Philippe, author.<br/>Preferred Shelf Number&#160;Z678 .A33 2022<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394173648">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394173648</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Textile dyes and pigments : a green chemistry approach ent://SD_ILS/0/SD_ILS:597801 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Pandit, Pintu, editor.&#160;Singha, Kunal, editor.&#160;Maity, Subhankar, editor.&#160;Ahmed, Shakeel, editor.<br/>Preferred Shelf Number&#160;TP897<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119905332">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119905332</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS ent://SD_ILS/0/SD_ILS:589678 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Mesquita, Jos&eacute; Marcos Carvalho de, author.&#160;Kostelijk, Erik, author.<br/>Preferred Shelf Number&#160;HF5415.125 .M473 2022 EB<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003196617">https://www.taylorfrancis.com/books/9781003196617</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Innovation Economics, Engineering and Management Handbook. 1, Main themes ent://SD_ILS/0/SD_ILS:596836 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Uzunidis, Dimitri, editor.&#160;Kasmi, Fedoua, editor.&#160;Adatto, Laurent, editor.<br/>Preferred Shelf Number&#160;HC79 .T4<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119832492">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119832492</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Item response theory ent://SD_ILS/0/SD_ILS:596512 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Bock, R. Darrell, author.&#160;Gibbons, Robert D., 1955- author.<br/>Preferred Shelf Number&#160;BF39.2 .I84 B63 2021<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119716723">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119716723</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Innovation economics, engineering and management handbook. 2, Special themes ent://SD_ILS/0/SD_ILS:596832 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Uzunidis, Dimitri, editor.&#160;Kasmi, Fedoua, editor.&#160;Adatto, Laurent, editor.<br/>Preferred Shelf Number&#160;HC79 .T4<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119832522">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119832522</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> SEO management : methods and techniques to achieve success ent://SD_ILS/0/SD_ILS:595684 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Duong, V&eacute;ronique, author.<br/>Preferred Shelf Number&#160;HF5415.1265<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119681427">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119681427</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Business hack : the wealth dragon way to build a successful business in the digital age ent://SD_ILS/0/SD_ILS:594861 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Lee, John, 1981- author.<br/>Preferred Shelf Number&#160;HF5415.1265 .L44 2019<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542322">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542322</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Experimental methods in survey research : techniques that combine random sampling with random assignment ent://SD_ILS/0/SD_ILS:595309 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Lavrakas, Paul J., editor.<br/>Preferred Shelf Number&#160;HM538 .E97 2019<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119083771">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119083771</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Advances in the biology and management of modern bed bugs ent://SD_ILS/0/SD_ILS:594321 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Doggett, Stephen L., editor.&#160;Miller, Dini M., 1962- editor.&#160;Lee, Chow-Yang, 1969- editor.<br/>Preferred Shelf Number&#160;QL523 .C6 A38 2018<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119171539">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119171539</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Consumer and sensory evaluation techniques : how to sense successful products ent://SD_ILS/0/SD_ILS:594079 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Saint-Denis, Cecilia Y., 1972- author.<br/>Preferred Shelf Number&#160;TA418.5 .S35 2018<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119405559">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119405559</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Hyperconnectivity : economical, social and environmental challenges ent://SD_ILS/0/SD_ILS:594839 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Carr&eacute;, Dominique, author.&#160;Vidal, Genevi&egrave;ve, editor.<br/>Preferred Shelf Number&#160;QA76.55<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119489238">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119489238</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Practical creativity and innovation in systems engineering ent://SD_ILS/0/SD_ILS:594424 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Engel, Avner, author.<br/>Preferred Shelf Number&#160;T49.5 .E525 2018<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119383369">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119383369</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Mastering market analytics : business metrics : practice and application ent://SD_ILS/0/SD_ILS:421579 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Kozielski, Robert, editor.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787148352">https://www.emerald.com/insight/publication/doi/10.1108/9781787148352</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Communications writing and design : the integrated manual for marketing, advertising, and public relations ent://SD_ILS/0/SD_ILS:593537 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;DiMarco, John, editor.<br/>Preferred Shelf Number&#160;HM851<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Advances in food diagnostics ent://SD_ILS/0/SD_ILS:593769 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Toldr&aacute;, Fidel, editor.&#160;Nollet, Leo M. L., 1948- editor.<br/>Preferred Shelf Number&#160;TX541<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119105916">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119105916</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Transience and permanence in urban development ent://SD_ILS/0/SD_ILS:593468 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Henneberry, John, editor.<br/>Preferred Shelf Number&#160;HT361<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119055662">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119055662</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Preventing medical device recalls ent://SD_ILS/0/SD_ILS:543422 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Raheja, Dev, author.<br/>Preferred Shelf Number&#160;R859.7 .S43 P74 2015<br/>Electronic Access&#160;<a href="https://www.taylorfrancis.com/books/9781466568235">Click here to view.</a><br/>Format:&#160;Books<br/>Availability&#160;Online Library~1<br/> Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I ent://SD_ILS/0/SD_ILS:519229 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Cao, Tru. editor.&#160;Lim, Ee-Peng. editor.&#160;Zhou, Zhi-Hua. editor.&#160;Ho, Tu-Bao. editor.&#160;Cheung, David. editor.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-319-18038-0">https://doi.org/10.1007/978-3-319-18038-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Recommendation and Search in Social Networks ent://SD_ILS/0/SD_ILS:518505 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Ulusoy, &Ouml;zg&uuml;r. editor.&#160;Tansel, Abdullah Uz. editor.&#160;Arkun, Erol. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-319-14379-8">https://doi.org/10.1007/978-3-319-14379-8</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Big data, mining, and analytics : components of strategic decision making ent://SD_ILS/0/SD_ILS:539700 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Kudyba, Stephan, 1963- editor. of compilation.<br/>Preferred Shelf Number&#160;HD30.28 .B544 2014<br/>Electronic Access&#160;<a href="https://www.taylorfrancis.com/books/9781466568716">Click here to view.</a><br/>Format:&#160;Books<br/>Availability&#160;Online Library~1<br/> Analysis of mixed data : methods &amp; applications ent://SD_ILS/0/SD_ILS:538802 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;De Leon, Alexander R.&#160;Chough, Keumhee Carriere.<br/>Preferred Shelf Number&#160;QA278 .A49737 2013<br/>Electronic Access&#160;<a href="https://www.taylorfrancis.com/books/9781439884720">Click here to view.</a><br/>Format:&#160;Books<br/>Availability&#160;Online Library~1<br/> Marketing scales handbook : the top 20 multi-item measures used in consumer research ent://SD_ILS/0/SD_ILS:267546 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Bruner, Gordon C.<br/>Preferred Shelf Number&#160;HF5415.2 B786 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing management a cultural perspective ent://SD_ILS/0/SD_ILS:259133 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Pe&ntilde;aloza, Lisa.&#160;Toulouse, Nil.&#160;Visconti, Luca M.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203357262">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data ent://SD_ILS/0/SD_ILS:545396 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Ratner, Bruce., author.&#160;Ratner, Bruce.&#160;Ratner, Bruce. Statistical modeling and analysis for database marketing.<br/>Preferred Shelf Number&#160;HF5415.126 .R38 2012<br/>Electronic Access&#160;<a href="https://www.taylorfrancis.com/books/9781439860922">Click here to view.</a><br/>Format:&#160;Books<br/>Availability&#160;Online Library~1<br/> Pharmaceutical lifecycle management making the most of each and every brand ent://SD_ILS/0/SD_ILS:299243 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Ellery, Tony.&#160;Hansen, Neal.&#160;Wiley InterScience (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118266755">An electronic book accessible through the World Wide Web; click for information</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Applied operational research with SAS ent://SD_ILS/0/SD_ILS:540763 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Emrouznejad, Ali., author.&#160;Ho, William.<br/>Preferred Shelf Number&#160;T57.5 .E47 2011<br/>Electronic Access&#160;<a href="https://www.taylorfrancis.com/books/9781439841310">Click here to view.</a><br/>Format:&#160;Books<br/>Availability&#160;Online Library~1<br/> Handbook of vanilla science and technology ent://SD_ILS/0/SD_ILS:594650 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Havkin-Frenkel, D. (Daphna), 1951-&#160;Belanger, Faith C.<br/>Preferred Shelf Number&#160;SB307 .V2 H36 2011 EB<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119377320">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119377320</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Strategic marketing for health care organizations building a customer-driven health system ent://SD_ILS/0/SD_ILS:144301 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Kotler, Philip.&#160;Shalowitz, Joel, 1953-&#160;Stevens, Robert J. (Robert John), 1955-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225560">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225560</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing research a practical approach ent://SD_ILS/0/SD_ILS:368826 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Kolb, Bonita M.<br/>Preferred Shelf Number&#160;ONLINE(368826.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-research">http://sk.sagepub.com/books/marketing-research</a> SAGE research methods <a href="http://srmo.sagepub.com/view/marketing-research/SAGE.xml">http://srmo.sagepub.com/view/marketing-research/SAGE.xml</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Statistical modeling for management ent://SD_ILS/0/SD_ILS:369401 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Hutcheson, Graeme D.&#160;Moutinho, Luiz.<br/>Preferred Shelf Number&#160;ONLINE(369401.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/statistical-modeling-for-management">http://sk.sagepub.com/books/statistical-modeling-for-management</a> SAGE research methods <a href="http://srmo.sagepub.com/view/statistical-modeling-for-management/SAGE.xml">http://srmo.sagepub.com/view/statistical-modeling-for-management/SAGE.xml</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Statistics for marketing and consumer research ent://SD_ILS/0/SD_ILS:369402 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Mazzocchi, Mario.<br/>Preferred Shelf Number&#160;ONLINE(369402.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research">http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research</a> SAGE research methods <a href="http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml">http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing for pharmacists ent://SD_ILS/0/SD_ILS:119154 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Holdford, David A.<br/>Preferred Shelf Number&#160;QV 737 H727 2007<br/>Format:&#160;Books<br/>Availability&#160;Health Sciences Library~1<br/> Encyclopedia of water Science ent://SD_ILS/0/SD_ILS:544528 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Trimble, Stanley W., author.&#160;Taylor and Francis.<br/>Preferred Shelf Number&#160;S494.5 .W3<br/>Electronic Access&#160;<a href="https://www.taylorfrancis.com/books/9781351249829">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Generic drug product development : solid oral dosage forms ent://SD_ILS/0/SD_ILS:110042 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Shargel, Leon, 1941-&#160;Kanfer, Isadore.<br/>Preferred Shelf Number&#160;QV 704 D8426 2005<br/>Format:&#160;Books<br/>Availability&#160;Health Sciences Library~1<br/> Generic drug product development : solid oral dosage forms ent://SD_ILS/0/SD_ILS:539798 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Shargel, Leon, 1941-&#160;Kanfer, Isadore.<br/>Preferred Shelf Number&#160;RS55.2 .G455 2005<br/>Electronic Access&#160;<a href="https://www.taylorfrancis.com/books/9781420030419">Click here to view.</a><br/>Format:&#160;Books<br/>Availability&#160;Online Library~1<br/> Statistical modeling and analysis for database marketing : effective techniques for mining big data ent://SD_ILS/0/SD_ILS:547841 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Ratner, Bruce., author.<br/>Preferred Shelf Number&#160;HF5415.126 .R38 2003<br/>Electronic Access&#160;<a href="https://www.taylorfrancis.com/books/9781135459017">Click here to view.</a><br/>Format:&#160;Books<br/>Availability&#160;Online Library~1<br/> Praxis des Pharmamarketing ent://SD_ILS/0/SD_ILS:302232 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Wiley InterScience (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;Wiley InterScience <a href="http://dx.doi.org/10.1002/9783527609048">An electronic book accessible through the World Wide Web; click for information</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Eyecare business marketing and strategy ent://SD_ILS/0/SD_ILS:257652 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Moss, Gary L.&#160;Shaw-McMinn, Peter G.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780750672382">http://www.sciencedirect.com/science/book/9780750672382</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Handbook of marketing scales multi-item measures for marketing and consumer behavior research ent://SD_ILS/0/SD_ILS:368436 2026-01-20T11:14:57Z 2026-01-20T11:14:57Z Author&#160;Bearden, William O., 1945-&#160;Netemeyer, Richard G., 1956-&#160;Association for Consumer Research (U.S.)<br/>Preferred Shelf Number&#160;ONLINE(368436.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/handbook-of-marketing-scales">http://sk.sagepub.com/books/handbook-of-marketing-scales</a> SAGE research methods <a href="http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml">http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/>