Search Results for Marketing -- methods.

Marketing research : Management and methods

2024-11-09T13:40:38Z

Author Wentz, Walter B.
Preferred Shelf Number HF 5415.2 W45 1972
Format: Books
Availability Beytepe Library~1

Probabilistic methods for financial and marketing informatics

2024-11-09T13:40:38Z

Author Neapolitan, Richard E. Jiang, Xia. ScienceDirect (Online service)
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect An electronic book accessible through the World Wide Web; click for information
Format: Electronic Resources
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Probabilistic methods for financial and marketing informatics

2024-11-09T13:40:38Z

Author Neapolitan, Richard E. Jiang, Xia.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780123704771
Format: Electronic Resources
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Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

2024-11-09T13:40:38Z

Author Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3722-3
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Qualitative research methods in public relations and marketing communications

2024-11-09T13:40:38Z

Author Daymon, Christine, 1952- Holloway, Immy.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach

2024-11-09T13:40:38Z

Author Neves, Marcos Fava. Castro, Luciano Thomé e. Cônsoli, Matheus Alberto.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Handbook of partial least squares : concepts, methods and applications in marketing and related fields

2024-11-09T13:40:38Z

Author Esposito Vinzi, Vincenzo.
Preferred Shelf Number QA275 H36 2010
Format: Books
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Qualitative research methods in public relations and marketing communications

2024-11-09T13:40:38Z

Author Daymon, Christine, 1952- Holloway, Immy, ort. yaz.
Preferred Shelf Number HD 59 .D347 2002
Format: Books
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An Introduction to marketing experimentation : methods, applications, and problems

2024-11-09T13:40:38Z

Author Venkatesan, M., 1936- Holloay, Robert J., ort. yaz.
Preferred Shelf Number HF 5415.2 V45 1971 K
Format: Books
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Technologies and Innovation 9th International Conference, CITI 2023, Guayaquil, Ecuador, November 13-16, 2023, Proceedings

2024-11-09T13:40:38Z

Author Valencia-García, Rafael. editor. Bucaram-Leverone, Martha. editor. Del Cioppo-Morstadt, Javier. editor. Vera-Lucio, Néstor. editor. Centanaro-Quiroz, Pablo Humberto. editor.
Preferred Shelf Number XX(520716.1)
Electronic Access https://doi.org/10.1007/978-3-031-45682-4
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The Business of Building and Managing a Healthcare Practice Going Beyond the Basics

2024-11-09T13:40:38Z

Author Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)
Preferred Shelf Number XX(521610.1)
Electronic Access https://doi.org/10.1007/978-3-031-37623-8
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Intelligent Information and Database Systems 15th Asian Conference, ACIIDS 2023, Phuket, Thailand, July 24-26, 2023, Proceedings, Part I

2024-11-09T13:40:38Z

Author Nguyen, Ngoc Thanh. editor. Boonsang, Siridech. editor. Fujita, Hamido. editor. Hnatkowska, Bogumiła. editor. Hong, Tzung-Pei. editor. (orcid)
Preferred Shelf Number XX(520981.1)
Electronic Access https://doi.org/10.1007/978-981-99-5834-4
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Mastering market analytics : business metrics : practice and application

2024-11-09T13:40:38Z

Author Kozielski, Robert, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787148352
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Recommendation and Search in Social Networks

2024-11-09T13:40:38Z

Author Ulusoy, Özgür. editor. Tansel, Abdullah Uz. editor. Arkun, Erol. editor. SpringerLink (Online service)
Preferred Shelf Number XX(518505.1)
Electronic Access https://doi.org/10.1007/978-3-319-14379-8
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Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I

2024-11-09T13:40:38Z

Author Cao, Tru. editor. Lim, Ee-Peng. editor. Zhou, Zhi-Hua. editor. Ho, Tu-Bao. editor. Cheung, David. editor.
Preferred Shelf Number XX(519229.1)
Electronic Access https://doi.org/10.1007/978-3-319-18038-0
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Marketing scales handbook : the top 20 multi-item measures used in consumer research

2024-11-09T13:40:38Z

Author Bruner, Gordon C.
Preferred Shelf Number HF5415.2 B786 2013
Format: Books
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Analysis of mixed data methods & applications

2024-11-09T13:40:38Z

Author De Leon, Alexander R. Chough, Keumhee Carrir̈e.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
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Marketing management a cultural perspective

2024-11-09T13:40:38Z

Author Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Statistical and machine-learning data mining techniques for better predictive modeling and analysis of big data

2024-11-09T13:40:38Z

Author Ratner, Bruce. Ratner, Bruce. Statistical modeling and analysis for database marketing.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
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Applied operational research with SAS

2024-11-09T13:40:38Z

Author Emrouznejad, Ali. Ho, William.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
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Pharmaceutical lifecycle management making the most of each and every brand

2024-11-09T13:40:38Z

Author Ellery, Tony. Hansen, Neal. Wiley InterScience (Online service)
Preferred Shelf Number ONLINE
Electronic Access Wiley InterScience An electronic book accessible through the World Wide Web; click for information
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Strategic marketing for health care organizations building a customer-driven health system

2024-11-09T13:40:38Z

Author Kotler, Philip. Shalowitz, Joel, 1953- Stevens, Robert J. (Robert John), 1955-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225560
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Statistical modeling for management

2024-11-09T13:40:38Z

Author Hutcheson, Graeme D. Moutinho, Luiz.
Preferred Shelf Number ONLINE(369401.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/statistical-modeling-for-management SAGE research methods http://srmo.sagepub.com/view/statistical-modeling-for-management/SAGE.xml
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Statistics for marketing and consumer research

2024-11-09T13:40:38Z

Author Mazzocchi, Mario.
Preferred Shelf Number ONLINE(369402.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research SAGE research methods http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml
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Marketing research a practical approach

2024-11-09T13:40:38Z

Author Kolb, Bonita M.
Preferred Shelf Number ONLINE(368826.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-research SAGE research methods http://srmo.sagepub.com/view/marketing-research/SAGE.xml
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Marketing for pharmacists

2024-11-09T13:40:38Z

Author Holdford, David A.
Preferred Shelf Number QV 737 H727 2007
Format: Books
Availability Health Sciences Library~1

Generic drug product development : solid oral dosage forms

2024-11-09T13:40:38Z

Author Shargel, Leon, 1941- Kanfer, Isadore.
Preferred Shelf Number QV 704 D8426 2005
Format: Books
Availability Health Sciences Library~1

Statistical modeling and analysis for database marketing effective techniques for mining big data

2024-11-09T13:40:38Z

Author Ratner, Bruce.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
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Praxis des Pharmamarketing

2024-11-09T13:40:38Z

Author Wiley InterScience (Online service)
Preferred Shelf Number ONLINE
Electronic Access Wiley InterScience An electronic book accessible through the World Wide Web; click for information
Format: Electronic Resources
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Eyecare business marketing and strategy

2024-11-09T13:40:38Z

Author Moss, Gary L. Shaw-McMinn, Peter G.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780750672382
Format: Electronic Resources
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Handbook of marketing scales multi-item measures for marketing and consumer behavior research

2024-11-09T13:40:38Z

Author Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)
Preferred Shelf Number ONLINE(368436.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
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Availability Online Library~1