Search Results for Marketing management. - Narrowed by: Electronic Library

Internationales Marketing-Management

2024-11-24T01:57:09Z

Author Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-12691-8
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Internationales Marketing-Management

2024-11-24T01:57:09Z

Author Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/3-540-28553-9
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Services, marketing and management

2024-11-24T01:57:09Z

Author Gilmore, Audrey.
Preferred Shelf Number ONLINE(369304.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/services-marketing-and-management
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Marketing management in Turkey

2024-11-24T01:57:09Z

Author Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.
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Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787145573
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Essentials of marketing management

2024-11-24T01:57:09Z

Author Lancaster, Geoffrey, 1938- Massingham, Lester.
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Management der Marketing-Kommunikation

2024-11-24T01:57:09Z

Author Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-540-69274-4
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Management der Marketing-Kommunikation

2024-11-24T01:57:09Z

Author Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/3-540-27534-7
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CIM coursebook project management in marketing

2024-11-24T01:57:09Z

Author McKee, Frank.
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Marketing management a cultural perspective

2024-11-24T01:57:09Z

Author Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
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Moderne Marketing-Kommunikation System – Prozess – Management

2024-11-24T01:57:09Z

Author Tropp, Jörg. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-531-92802-9
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Multi-Channel-Communications- und Marketing-Management

2024-11-24T01:57:09Z

Author Emrich, Christin. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9685-5
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International marketing management text and cases

2024-11-24T01:57:09Z

Author Mathur, U. C., 1938-
Preferred Shelf Number ONLINE(368587.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/international-marketing-management
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Handbook of services marketing & management

2024-11-24T01:57:09Z

Author Swartz, Teresa A. Iacobucci, Dawn.
Preferred Shelf Number ONLINE(368447.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management
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Myth in modern media management and marketing

2024-11-24T01:57:09Z

Author Kreft, Jan, editor. Kuczamer-Klopotowska, Sylwia, 1971- editor. Kalinowska-Zeleznik, Anna, 1971- editor. IGI Global, publisher.
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Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9
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Social Media Marketing und -Management im Tourismus

2024-11-24T01:57:09Z

Author Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337308.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37952-9
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Impression Management Professionelles Marketing in eigener Sache

2024-11-24T01:57:09Z

Author Jendrosch, Thomas. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8715-0
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Sales & Service Management, Marketing, Promotion und Performance

2024-11-24T01:57:09Z

Author Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9591-9
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Advances in Islamic finance, marketing, and management : an Asian perspective

2024-11-24T01:57:09Z

Author Mutum, Dilip S., editor. Butt, Mohammad Mohsin, editor. Rashid, Mamunur, editor.
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Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786358981
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Strategic marketing management in Asia : case studies and lessons across industries

2024-11-24T01:57:09Z

Author Andaleeb, Syed Saad, editor. Ḥasan, Khālid, editor. Prabhu, Jaideep C., writer of foreword. Sheth, Jagdish N., sponsoring body. Rangan, Kasturi, sponsoring body.
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Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786357458
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Enterprise Marketing Management Informationslogistik für das Marketing von morgen

2024-11-24T01:57:09Z

Author Spiegelberg, Domenik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337532.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00532-0
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Management und Marketing im Kulturtourismus Basiswissen – Praxisbeispiele – Checklisten

2024-11-24T01:57:09Z

Author Steinecke, Albrecht. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336651.1)
Electronic Access http://dx.doi.org/10.1007/978-3-531-19125-6
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Public Marketing Marketing-Management für den öffentlichen Sektor

2024-11-24T01:57:09Z

Author Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3552-6
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Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

2024-11-24T01:57:09Z

Author Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3722-3
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Marketing management and communications in the public sector

2024-11-24T01:57:09Z

Author Pasquier, Martial. Villeneuve, Jean-Patrick.
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Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.

2024-11-24T01:57:09Z

Author Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9834-7
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Public Marketing Marketing-Management für den öffentlichen Sektor

2024-11-24T01:57:09Z

Author Hohn, Stefanie. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9577-3
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Geist! Die Kraft der klugen Köpfe in Management und Marketing

2024-11-24T01:57:09Z

Author Rust, Holger. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9278-9
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Standort-Marketing und Event-Management Kulturfaktor Gestüt als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingkonzept für das Landgestüt Zweibrücken

2024-11-24T01:57:09Z

Author Graf, Christof. author. Kalina-Klensch, Nicole. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-5400-4
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Nachhaltige Intergation von Marketing und Innovieren Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels

2024-11-24T01:57:09Z

Author Schaller, Christian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-9356-0
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Brand management 101 : 101 lessons learned from real world marketing

2024-11-24T01:57:09Z

Author Dhar, Mainak.
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Electronic Access Wiley Online Library
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Public Marketing Marketing-Management für den öffentlichen Sektor

2024-11-24T01:57:09Z

Author Hohn, Stefanie. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9116-4
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Commerce, Complexity, and Evolution Topics in Economics, Finance, Marketing, and Management: Proceedings of the Twelfth International Symposium in Economic Theory and Econometrics

2024-11-24T01:57:09Z

Author Barnett, William A.. Chiarella, Carl. Keen, Steve. Marks, Robert. Schnabl, Hermann.
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Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligung

2024-11-24T01:57:09Z

Author Hahn, Kathrin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337539.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00563-4
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Information Systems 19th European, Mediterranean, and Middle Eastern Conference, EMCIS 2022, Virtual Event, December 21-22, 2022, Proceedings

2024-11-24T01:57:09Z

Author Papadaki, Maria. editor. Rupino da Cunha, Paulo. editor. Themistocleous, Marinos. editor. Christodoulou, Klitos. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520571.1)
Electronic Access https://doi.org/10.1007/978-3-031-30694-5
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E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I

2024-11-24T01:57:09Z

Author Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520576.1)
Electronic Access https://doi.org/10.1007/978-3-031-32299-0
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Towards AI-Aided Invention and Innovation 23rd International TRIZ Future Conference, TFC 2023, Offenburg, Germany, September 12-14, 2023, Proceedings

2024-11-24T01:57:09Z

Author Cavallucci, Denis. editor. Livotov, Pavel. editor. Brad, Stelian. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520601.1)
Electronic Access https://doi.org/10.1007/978-3-031-42532-5
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After Latour: Globalisation, Inequity and Climate Change IFIP WG 8.2 and WG 9.4 Joint Working Conference, IFIPJWC 2023, Hyderabad, India, December 7-8, 2023, Proceedings

2024-11-24T01:57:09Z

Author Jones, Matthew R. editor. Mukherjee, Arunima S. editor. Thapa, Devinder. editor. Zheng, Yingqin. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520744.1)
Electronic Access https://doi.org/10.1007/978-3-031-50154-8
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Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part I

2024-11-24T01:57:09Z

Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520194.1)
Electronic Access https://doi.org/10.1007/978-3-031-23950-2
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Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III

2024-11-24T01:57:09Z

Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520752.1)
Electronic Access https://doi.org/10.1007/978-3-031-23944-1
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Dermatology in Public Health Environments A Comprehensive Textbook

2024-11-24T01:57:09Z

Author Rangel Bonamigo, Renan. editor. SpringerLink (Online service)
Preferred Shelf Number XX(521462.1)
Electronic Access https://doi.org/10.1007/978-3-031-13505-7
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The Business of Building and Managing a Healthcare Practice Going Beyond the Basics

2024-11-24T01:57:09Z

Author Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)
Preferred Shelf Number XX(521610.1)
Electronic Access https://doi.org/10.1007/978-3-031-37623-8
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The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders

2024-11-24T01:57:09Z

Author Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)
Preferred Shelf Number XX(521855.1)
Electronic Access https://doi.org/10.1007/978-3-031-26510-5
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Clinical Cases in Sleep Physical Therapy

2024-11-24T01:57:09Z

Author Frange, Cristina. editor. SpringerLink (Online service)
Preferred Shelf Number XX(522053.1)
Electronic Access https://doi.org/10.1007/978-3-031-38340-3
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Food waste to valuable resources : applications and management

2024-11-24T01:57:09Z

Author Banu, J. Rajesh.
Preferred Shelf Number XX(522429.1)
Electronic Access ScienceDirect https://www.sciencedirect.com/science/book/9780128183533
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Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings

2024-11-24T01:57:09Z

Author Abramowicz, Witold. editor. SpringerLink (Online service)
Preferred Shelf Number XX(518580.1)
Electronic Access https://doi.org/10.1007/978-3-319-19027-3
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Industrial Engineering, Management Science and Applications 2015

2024-11-24T01:57:09Z

Author Gen, Mitsuo. editor. Kim, Kuinam J. editor. Huang, Xiaoxia. editor. Hiroshi, Yabe. editor. SpringerLink (Online service)
Preferred Shelf Number XX(518706.1)
Electronic Access https://doi.org/10.1007/978-3-662-47200-2
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Small Incision Lenticule Extraction (SMILE) Principles, Techniques, Complication Management, and Future Concepts

2024-11-24T01:57:09Z

Author Sekundo, Walter. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520092.1)
Electronic Access https://doi.org/10.1007/978-3-319-18530-9
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Service science : the foundations of service engineering and management

2024-11-24T01:57:09Z

Author Qiu, Robin G., author.
Preferred Shelf Number ONLINE(341588.1)
Electronic Access Cover image http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550 ebrary http://site.ebrary.com/id/10891172 John Wiley http://dx.doi.org/10.1002/9781118551820 Safari Books Online http://proquest.safaribooksonline.com/?fpi=9781118551851
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A guide to IT contracting checklists, tools, and techniques

2024-11-24T01:57:09Z

Author Overly, Michael R. Karlyn, Matthew A.
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Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014

2024-11-24T01:57:09Z

Author Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333009.1)
Electronic Access http://dx.doi.org/10.1007/978-3-319-03973-2
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Business analysis for business intelligence

2024-11-24T01:57:09Z

Author Brijs, Bert.
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Sustainable solid waste management

2024-11-24T01:57:09Z

Author Unnisa, Syeda Azeem. Rav, S. Bhupatthi.
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Cracking the code leveraging consumer psychology to drive profitability

2024-11-24T01:57:09Z

Author Posavac, Steven S., 1969- Society for Consumer Psychology.
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Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=392887
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Current issues in hospitality and tourism research and innovations proceedings of the International Hospitality and Tourism Conference, IHTC 2012, Kuala Lumpur, Malaysia, 3-5 September 2012

2024-11-24T01:57:09Z

Author International Hospitality and Tourism Conference (2012 : Kuala Lumpur, Malaysia) Zainal, Artinah.
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Social Media Balanced Scorecard Erfolgreiche Social Media-Strategien in der Praxis

2024-11-24T01:57:09Z

Author Fiege, Roland. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8348-8146-5
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Sport management principles and applications

2024-11-24T01:57:09Z

Author Hoye, Russell, 1966-
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Relentless innovation what works, what doesn't-- and what that means for your business

2024-11-24T01:57:09Z

Author Phillips, Jeffrey, 1963-
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The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

2024-11-24T01:57:09Z

Author Safko, Lon.
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Consumer-brand relationships theory and practice

2024-11-24T01:57:09Z

Author Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.
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Erfolgreiche Geschäftsprozesse durch moderne Warenwirtschaftssysteme Produktübersicht marktführender Systeme und Auswahlprozess

2024-11-24T01:57:09Z

Author Schütte, Reinhard. author. Vering, Oliver. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-20523-1
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Top market strategy applying the 80/20 rule

2024-11-24T01:57:09Z

Author Kruger, Elizabeth Rush.
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Industrial composting environmental engineering and facilities management

2024-11-24T01:57:09Z

Author Epstein, Eliot, 1929-
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Instant cashflow

2024-11-24T01:57:09Z

Author Sugars, Bradley J.
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Big business marketing for small business budgets

2024-11-24T01:57:09Z

Author McMurtry, Jeanette Maw.
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The successful marketing plan a disciplined and comprehensive approach

2024-11-24T01:57:09Z

Author Hiebing, Roman G. Cooper, Scott W.
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The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

2024-11-24T01:57:09Z

Author Sugiyama, Kotaro. Andree, Tim.
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Business abroad

2024-11-24T01:57:09Z

Author Koslow, Lawrence E.
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Codes of finance : engineering derivatives in a global bank

2024-11-24T01:57:09Z

Author Lépinay, Vincent Antonin.
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Electronic Access http://www.jstor.org/stable/10.2307/j.ctt7rrwf
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Entrepreneurship marketing principles and practice of SME marketing

2024-11-24T01:57:09Z

Author Nwankwo, Sonny. Gbadamosi, Ayantunji.
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Vertriebsinformationssysteme Standardisierung, Individualisierung, Hybridisierung und Internetisierung

2024-11-24T01:57:09Z

Author Becker, Jörg. editor. Knackstedt, Ralf. editor. Müller, Oliver. editor. Winkelmann, Axel. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-11859-3
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Vermarktung hybrider Leistungsbündel Das ServPay-Konzept

2024-11-24T01:57:09Z

Author Weddeling, Matthias. author. Steiner, Michael. author. Müller, Oliver. author. Knackstedt, Ralf. author. Becker, Jörg. author.
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Electronic Access http://dx.doi.org/10.1007/978-3-642-12830-1
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Internet-Ökonomie

2024-11-24T01:57:09Z

Author Peters, Ralf. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-10652-1
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Pharmaceutical computer systems validation quality assurance, risk management and regulatory compliance

2024-11-24T01:57:09Z

Author Wingate, Guy.
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Marketing IT products and services

2024-11-24T01:57:09Z

Author Keyes, Jessica, 1950-
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Marketing the basics

2024-11-24T01:57:09Z

Author Moore, Karl, 1955- Pareek, Niketh.
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Understanding Japanese management practices

2024-11-24T01:57:09Z

Author Haghirian, Parissa, 1970-
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Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493117
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Branding demystified plans to payoffs

2024-11-24T01:57:09Z

Author Verma, Harsh V.
Preferred Shelf Number ONLINE(367777.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/branding-demystified
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Marketing for entrepreneurs concepts and applications for new ventures

2024-11-24T01:57:09Z

Author Crane, F. G. (Frederick Gerard)
Preferred Shelf Number ONLINE(368825.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-for-entrepreneurs
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Managing service firms the power of managerial marketing

2024-11-24T01:57:09Z

Author Skålén, Per.
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Information Technology and Product Development

2024-11-24T01:57:09Z

Author Nambisan, Satish. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-1-4419-1081-3
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Zwischenbetriebliches Stammdatenmanagement Lösungen für die Datensynchronisation zwischen Handel und Konsumgüterindustrie

2024-11-24T01:57:09Z

Author Schemm, Jan Werner. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-89030-0
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CIM coursebook delivering customer value through marketing

2024-11-24T01:57:09Z

Author Donnelly, Ray. Linton, Colin.
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Electronic Access Click here to view
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Adequate food for all culture, science, and technology of food in the 21st century

2024-11-24T01:57:09Z

Author Pond, Wilson G., 1930- Nichols, Buford Lee, 1931- Brown, Dan L.
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Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
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CIM coursebook managing marketing

2024-11-24T01:57:09Z

Author Nicholson, Francis. Meek, Richard. Sherratt, Andrew. Chartered Institute of Marketing.
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Managing markets and customers

2024-11-24T01:57:09Z

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Strategic marketing planning

2024-11-24T01:57:09Z

Author Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)
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Fusion for profit how marketing and finance can work together to create value

2024-11-24T01:57:09Z

Author Jagpal, Sharan, 1947- Jagpal, Shireen.
Preferred Shelf Number HF5415
Electronic Access Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001
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TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3

2024-11-24T01:57:09Z

Author Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9211-6
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The Anonymous Elect Market Research Through Online Access Panels

2024-11-24T01:57:09Z

Author Postoaca, Andrei. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/3-540-29030-3
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The process of new drug discovery and development

2024-11-24T01:57:09Z

Author Smith, Charles G. (Charles Giles) O'Donnell, James, Pharm. D. Smith, Charles G. (Charles Giles). Process of new drug discovery and development.
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Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels

2024-11-24T01:57:09Z

Author Schröder, Hendrik. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/3-540-27646-7
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Sales forecasting management a demand management approach

2024-11-24T01:57:09Z

Author Mentzer, John T. Moon, Mark A., 1955-
Preferred Shelf Number ONLINE(369280.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/sales-forecasting-management-2e
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The Profit Impact of Marketing Strategy Project Retrospect and Prospects

2024-11-24T01:57:09Z

Author Farris, Paul W.. Moore, Michael J..
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Knowledge-based marketing the 21st century competitive edge

2024-11-24T01:57:09Z

Author Chaston, Ian.
Preferred Shelf Number ONLINE(368671.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/knowledge-based-marketing
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Creativity in Product Innovation

2024-11-24T01:57:09Z

Author Goldenberg, Jacob. Mazursky, David.
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Black pepper Piper nigrum

2024-11-24T01:57:09Z

Author Ravindran, P. N., 1942-
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New marketing strategies evolving flexible processes to fit market circumstances

2024-11-24T01:57:09Z

Author Chaston, Ian.
Preferred Shelf Number ONLINE(368943.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/new-marketing-strategies
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