Search Results for Marketing management.

Marketing management

2024-12-12T08:35:45Z

Author Kotler, Philip. Keller, Kevin Lane, 1956-
Preferred Shelf Number HF5415.13 K6 2012
Format: Books
Availability Beytepe Library~1

Marketing management

2024-12-12T08:35:45Z

Author Kotler, Philip.
Preferred Shelf Number HF 5415.13 K64 2003
Format: Books
Availability Beytepe Library~1

Marketing management

2024-12-12T08:35:45Z

Author Winer, Russell S.
Preferred Shelf Number HF5415.13 W547 2007
Format: Books
Availability Beytepe Library~1

Marketing management

2024-12-12T08:35:45Z

Author Dickson, Peter R.
Preferred Shelf Number HF 5415.13 D48 1997
Format: Books
Availability Beytepe Library~1

Internationales Marketing-Management

2024-12-12T08:35:45Z

Author Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-12691-8
Format: Electronic Resources
Availability Online Library~1

Internationales Marketing-Management

2024-12-12T08:35:45Z

Author Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-28553-9
Format: Electronic Resources
Availability Online Library~1

Services, marketing and management

2024-12-12T08:35:45Z

Author Gilmore, Audrey.
Preferred Shelf Number ONLINE(369304.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/services-marketing-and-management
Format: Electronic Resources
Availability Online Library~1

Marketing management in Turkey

2024-12-12T08:35:45Z

Author Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787145573
Format: Electronic Resources
Availability Online Library~1

Essentials of marketing management

2024-12-12T08:35:45Z

Author Lancaster, Geoffrey, 1938- Massingham, Lester.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Museum management and marketing

2024-12-12T08:35:45Z

Author Sandell, Richard, 1967- Janes, Robert R.
Preferred Shelf Number AM121 .M877 2010
Format: Books
Availability Beytepe Library~1

Management der Marketing-Kommunikation

2024-12-12T08:35:45Z

Author Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-69274-4
Format: Electronic Resources
Availability Online Library~1

Management der Marketing-Kommunikation

2024-12-12T08:35:45Z

Author Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-27534-7
Format: Electronic Resources
Availability Online Library~1

Concepts of marketing management

2024-12-12T08:35:45Z

Author Seibert, Joseph C.
Preferred Shelf Number HF 5415.13 S43 1973
Format: Books
Availability Beytepe Library~1

Marketing : the management way

2024-12-12T08:35:45Z

Author Weinstein, Arnold K.
Preferred Shelf Number HF 5415.13 W4 1968
Format: Books
Availability Beytepe Library~1

Management controls in marketing

2024-12-12T08:35:45Z

Author Wilson, Richard M. S.
Preferred Shelf Number HF 5415.13 W54 1973
Format: Books
Availability Beytepe Library~1

CIM coursebook project management in marketing

2024-12-12T08:35:45Z

Author McKee, Frank.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing channels : a management view

2024-12-12T08:35:45Z

Author Rosenbloom, Bert.
Preferred Shelf Number HF5415.129 R67 2013
Format: Books
Availability Beytepe Library~1

Marketing management a cultural perspective

2024-12-12T08:35:45Z

Author Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing management for nonprofit organizations

2024-12-12T08:35:45Z

Author Sargeant, Adrian.
Preferred Shelf Number HF5415 S275 2009
Format: Books
Availability Beytepe Library~1

Marketing channels : a management view

2024-12-12T08:35:45Z

Author Rosenbloom, Bert.
Preferred Shelf Number HF 5415.129 R67 1995
Format: Books
Availability Beytepe Library~1

Marketing management and information technology

2024-12-12T08:35:45Z

Author Fletcher, Keith.
Preferred Shelf Number HF 5415.13 F635 1990
Format: Books
Availability Beytepe Library~1

Marketing management : a systems perspective

2024-12-12T08:35:45Z

Author Lazer, William.
Preferred Shelf Number HF 5415 L329 1971
Format: Books
Availability Beytepe Library~1

Pharmacy management, leadership, marketing, and finance

2024-12-12T08:35:45Z

Author Chisholm-Burns, Marie A. Vaillancourt, Allison M. Shepherd, Marv.
Preferred Shelf Number QV 737 C5421 2014
Format: Books
Availability Health Sciences Library~1

Marketing communications management : analysis, planning, implementation

2024-12-12T08:35:45Z

Author Copley, Paul.
Preferred Shelf Number HF5415.123 C67 2014
Format: Books
Availability Beytepe Library~1

Moderne Marketing-Kommunikation System – Prozess – Management

2024-12-12T08:35:45Z

Author Tropp, Jörg. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-531-92802-9
Format: Electronic Resources
Availability Online Library~1

Multi-Channel-Communications- und Marketing-Management

2024-12-12T08:35:45Z

Author Emrich, Christin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9685-5
Format: Electronic Resources
Availability Online Library~1

International marketing management text and cases

2024-12-12T08:35:45Z

Author Mathur, U. C., 1938-
Preferred Shelf Number ONLINE(368587.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/international-marketing-management
Format: Electronic Resources
Availability Online Library~1

Marketing management : knowledge and skills

2024-12-12T08:35:45Z

Author Peter, J. Paul. Donnelly, James H.
Preferred Shelf Number HF5415.13 .P484 2007
Format: Books
Availability Beytepe Library~1

Handbook of services marketing & management

2024-12-12T08:35:45Z

Author Swartz, Teresa A. Iacobucci, Dawn.
Preferred Shelf Number ONLINE(368447.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management
Format: Electronic Resources
Availability Online Library~1

Marketing research : Management and methods

2024-12-12T08:35:45Z

Author Wentz, Walter B.
Preferred Shelf Number HF 5415.2 W45 1972
Format: Books
Availability Beytepe Library~1

Myth in modern media management and marketing

2024-12-12T08:35:45Z

Author Kreft, Jan, editor. Kuczamer-Klopotowska, Sylwia, 1971- editor. Kalinowska-Zeleznik, Anna, 1971- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9
Format: Electronic Resources
Availability Online Library~1

Social Media Marketing und -Management im Tourismus

2024-12-12T08:35:45Z

Author Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337308.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37952-9
Format: Electronic Resources
Availability Online Library~1

Marketing management : a strategic decision-making approach

2024-12-12T08:35:45Z

Author Mullins, John W. (John Walker) Walker, Orville C.
Preferred Shelf Number HF5415.13 M352324 2013
Format: Books
Availability Beytepe Library~1

Impression Management Professionelles Marketing in eigener Sache

2024-12-12T08:35:45Z

Author Jendrosch, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8715-0
Format: Electronic Resources
Availability Online Library~1

Sales & Service Management, Marketing, Promotion und Performance

2024-12-12T08:35:45Z

Author Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9591-9
Format: Electronic Resources
Availability Online Library~1

Marketing management in Turkey : Cases and challenges

2024-12-12T08:35:45Z

Author Thompson, Donald N.
Preferred Shelf Number HF5415.12.T9 T46 2005
Format: Books
Availability Beytepe Library~1

The sports event management and marketing playbook

2024-12-12T08:35:45Z

Author Supovitz, Frank.
Preferred Shelf Number GV716 .S86 2005
Format: Books
Availability Beytepe Library~1

Marketing management : analysis, planning, implementation, and control

2024-12-12T08:35:45Z

Author Kotler, Philip.
Preferred Shelf Number HF 5415.13 K64 1997
Format: Books
Availability Beytepe Library~1

Product management : marketing in a changing environment

2024-12-12T08:35:45Z

Author Hehman, Raymond D.
Preferred Shelf Number HD 31 H36 1984
Format: Books
Availability Beytepe Library~1

Key management problems in the marketing distribution and use of fertilizers. Held in Islamabad, Jan 7-10,

2024-12-12T08:35:45Z

Author CENTO Seminar on Key Management Problems in the Marketing, Distribution and Use of Fertilizers. Islamabad, 1974.
Preferred Shelf Number HD 9483 C21 1974
Format: Books
Availability Beytepe Library~1

Business to business marketing management : a global perspective

2024-12-12T08:35:45Z

Author Zimmerman, Alan S., 1942- Blythe, Jim.
Preferred Shelf Number HF5415.13 Z56 2018
Format: Books
Availability Beytepe Library~1

Advances in Islamic finance, marketing, and management : an Asian perspective

2024-12-12T08:35:45Z

Author Mutum, Dilip S., editor. Butt, Mohammad Mohsin, editor. Rashid, Mamunur, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786358981
Format: Electronic Resources
Availability Online Library~1

Strategic marketing management in Asia : case studies and lessons across industries

2024-12-12T08:35:45Z

Author Andaleeb, Syed Saad, editor. Ḥasan, Khālid, editor. Prabhu, Jaideep C., writer of foreword. Sheth, Jagdish N., sponsoring body. Rangan, Kasturi, sponsoring body.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786357458
Format: Electronic Resources
Availability Online Library~1

Enterprise Marketing Management Informationslogistik für das Marketing von morgen

2024-12-12T08:35:45Z

Author Spiegelberg, Domenik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337532.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00532-0
Format: Electronic Resources
Availability Online Library~1

Business to business marketing management : a global perspective

2024-12-12T08:35:45Z

Author Zimmerman, Alan S., 1942- Blythe, Jim.
Preferred Shelf Number HF5415.13 B565 2013
Format: Books
Availability Beytepe Library~1

Management und Marketing im Kulturtourismus Basiswissen – Praxisbeispiele – Checklisten

2024-12-12T08:35:45Z

Author Steinecke, Albrecht. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336651.1)
Electronic Access http://dx.doi.org/10.1007/978-3-531-19125-6
Format: Electronic Resources
Availability Online Library~1

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

2024-12-12T08:35:45Z

Author Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3722-3
Format: Electronic Resources
Availability Online Library~1

Public Marketing Marketing-Management für den öffentlichen Sektor

2024-12-12T08:35:45Z

Author Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3552-6
Format: Electronic Resources
Availability Online Library~1

Marketing management and communications in the public sector

2024-12-12T08:35:45Z

Author Pasquier, Martial. Villeneuve, Jean-Patrick.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Data mining techniques : for marketing, sales, and customer relationship management

2024-12-12T08:35:45Z

Author Linoff, Gordon S. Berry, Micahel J. A.
Preferred Shelf Number HF5415.125 B47 2011
Format: Books
Availability Beytepe Library~1

Public Marketing Marketing-Management für den öffentlichen Sektor

2024-12-12T08:35:45Z

Author Hohn, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9577-3
Format: Electronic Resources
Availability Online Library~1

Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.

2024-12-12T08:35:45Z

Author Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9834-7
Format: Electronic Resources
Availability Online Library~1

Geist! Die Kraft der klugen Köpfe in Management und Marketing

2024-12-12T08:35:45Z

Author Rust, Holger. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9278-9
Format: Electronic Resources
Availability Online Library~1

Standort-Marketing und Event-Management Kulturfaktor Gestüt als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingkonzept für das Landgestüt Zweibrücken

2024-12-12T08:35:45Z

Author Graf, Christof. author. Kalina-Klensch, Nicole. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-5400-4
Format: Electronic Resources
Availability Online Library~1

Nachhaltige Intergation von Marketing und Innovieren Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels

2024-12-12T08:35:45Z

Author Schaller, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-9356-0
Format: Electronic Resources
Availability Online Library~1

Brand management 101 : 101 lessons learned from real world marketing

2024-12-12T08:35:45Z

Author Dhar, Mainak.
Preferred Shelf Number ONLINE
Electronic Access Wiley Online Library
Format: Electronic Resources
Availability Online Library~1

Public Marketing Marketing-Management für den öffentlichen Sektor

2024-12-12T08:35:45Z

Author Hohn, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9116-4
Format: Electronic Resources
Availability Online Library~1

Management, marketing and promotion of library services based on statistics, analyses and evaluation

2024-12-12T08:35:45Z

Author Flaten, Trine Kolderup. IFLA General Conference (71st : 2005 : Oslo, Norway) World Library and Information Congress (2005 : Oslo, Norway)
Preferred Shelf Number Z716.3 .M36 2006
Format: Books
Availability Beytepe Library~1

e-learning for management and marketing in libraries

2024-12-12T08:35:45Z

Author IFLA Satellite Meeting (2003 : Geneva, Switzerland) McAdam, Daisy, ed. International Federation of Library Associations and Institutions.
Preferred Shelf Number Z 718.8 E112 2005
Format: Books
Availability Beytepe Library~1

Global marketing management : changes, challenges and new strategies

2024-12-12T08:35:45Z

Author Lee, Kiefer. Carter, S. (Steve).
Preferred Shelf Number HD62.4 .L44 2005
Format: Books
Availability Beytepe Library~1

Doing research projects in marketing, management and consumer research

2024-12-12T08:35:45Z

Author Hackley, Christopher E.
Preferred Shelf Number HD 30.4 H28 2003
Format: Books
Availability Beytepe Library~1

Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001

2024-12-12T08:35:45Z

Author Savard, Rejean, 1950-, ed. International Federation of Library Associations and Institutions.
Preferred Shelf Number Z 716.3 .E32 2002
Format: Books
Availability Beytepe Library~1

Commerce, Complexity, and Evolution Topics in Economics, Finance, Marketing, and Management: Proceedings of the Twelfth International Symposium in Economic Theory and Econometrics

2024-12-12T08:35:45Z

Author Barnett, William A.. Chiarella, Carl. Keen, Steve. Marks, Robert. Schnabl, Hermann.
Preferred Shelf Number ONLINE
Electronic Access Access by subscription
Format: Electronic Resources
Availability Online Library~1

Data collection and analysis for tourism management, marketing and planning : A manual for managers and analysts

2024-12-12T08:35:45Z

Author World Tourism Organization.
Preferred Shelf Number G 155.A1 D38 2000
Format: Books
Availability Beytepe Library~2

Management, marketing and the political economy of travel and tourism

2024-12-12T08:35:45Z

Author Robinson, Mike, ed. University of Northumbria at Newcastle. Centre for Travel and Tourism. Sheffield Hallam University. Centre for Tourism. Tourism 2000 : Time for Celebration, (2000 : Sheffield Hallam University)
Preferred Shelf Number G 155.A1 M364 2000
Format: Books
Availability Beytepe Library~1

Readings and cases in marketing management /ed. by A. C. Burns, D. W. Craven.

2024-12-12T08:35:45Z

Author Burns, A. C., ed. Craven, D. W., ed.
Preferred Shelf Number HF 5415.13 R362 1987
Format: Books
Availability Beytepe Library~1

Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligung

2024-12-12T08:35:45Z

Author Hahn, Kathrin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337539.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00563-4
Format: Electronic Resources
Availability Online Library~1

The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders

2024-12-12T08:35:45Z

Author Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)
Preferred Shelf Number XX(521855.1)
Electronic Access https://doi.org/10.1007/978-3-031-26510-5
Format: Electronic Resources
Availability Online Library~1

Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part I

2024-12-12T08:35:45Z

Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520194.1)
Electronic Access https://doi.org/10.1007/978-3-031-23950-2
Format: Electronic Resources
Availability Online Library~1

Information Systems 19th European, Mediterranean, and Middle Eastern Conference, EMCIS 2022, Virtual Event, December 21-22, 2022, Proceedings

2024-12-12T08:35:45Z

Author Papadaki, Maria. editor. Rupino da Cunha, Paulo. editor. Themistocleous, Marinos. editor. Christodoulou, Klitos. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520571.1)
Electronic Access https://doi.org/10.1007/978-3-031-30694-5
Format: Electronic Resources
Availability Online Library~1

E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I

2024-12-12T08:35:45Z

Author Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520576.1)
Electronic Access https://doi.org/10.1007/978-3-031-32299-0
Format: Electronic Resources
Availability Online Library~1

Towards AI-Aided Invention and Innovation 23rd International TRIZ Future Conference, TFC 2023, Offenburg, Germany, September 12-14, 2023, Proceedings

2024-12-12T08:35:45Z

Author Cavallucci, Denis. editor. Livotov, Pavel. editor. Brad, Stelian. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520601.1)
Electronic Access https://doi.org/10.1007/978-3-031-42532-5
Format: Electronic Resources
Availability Online Library~1

Dermatology in Public Health Environments A Comprehensive Textbook

2024-12-12T08:35:45Z

Author Rangel Bonamigo, Renan. editor. SpringerLink (Online service)
Preferred Shelf Number XX(521462.1)
Electronic Access https://doi.org/10.1007/978-3-031-13505-7
Format: Electronic Resources
Availability Online Library~1

Clinical Cases in Sleep Physical Therapy

2024-12-12T08:35:45Z

Author Frange, Cristina. editor. SpringerLink (Online service)
Preferred Shelf Number XX(522053.1)
Electronic Access https://doi.org/10.1007/978-3-031-38340-3
Format: Electronic Resources
Availability Online Library~1

After Latour: Globalisation, Inequity and Climate Change IFIP WG 8.2 and WG 9.4 Joint Working Conference, IFIPJWC 2023, Hyderabad, India, December 7-8, 2023, Proceedings

2024-12-12T08:35:45Z

Author Jones, Matthew R. editor. Mukherjee, Arunima S. editor. Thapa, Devinder. editor. Zheng, Yingqin. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520744.1)
Electronic Access https://doi.org/10.1007/978-3-031-50154-8
Format: Electronic Resources
Availability Online Library~1

Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III

2024-12-12T08:35:45Z

Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520752.1)
Electronic Access https://doi.org/10.1007/978-3-031-23944-1
Format: Electronic Resources
Availability Online Library~1

The Business of Building and Managing a Healthcare Practice Going Beyond the Basics

2024-12-12T08:35:45Z

Author Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)
Preferred Shelf Number XX(521610.1)
Electronic Access https://doi.org/10.1007/978-3-031-37623-8
Format: Electronic Resources
Availability Online Library~1

Pazarlamada vampir etkisi potansiyel pazarlama vampirleri ve vampir savar stratejiler

2024-12-12T08:35:45Z

Author Tokmak Danışman, Gizem.
Preferred Shelf Number HF5438.4 T65 2021
Format: Books
Availability Beytepe Library~1

Food waste to valuable resources : applications and management

2024-12-12T08:35:45Z

Author Banu, J. Rajesh.
Preferred Shelf Number XX(522429.1)
Electronic Access ScienceDirect https://www.sciencedirect.com/science/book/9780128183533
Format: Electronic Resources
Availability Online Library~1

Pazarlama 4.0 : Gelenekselden dijitale geçiş

2024-12-12T08:35:45Z

Author Kotler, Philip. Özata, Nadir. Kartajaya, Hermawan. Setianwan, Iwan.
Preferred Shelf Number HF5415.13 K80 2017
Format: Books
Availability Beytepe Library~2

Tedarik zinciri yönetimi : strateji, planlama ve operasyon

2024-12-12T08:35:45Z

Author Chopra, Sunil Meindl, Peter. Bulut, Emrah.
Preferred Shelf Number HF5415.13 C534 2017
Format: Books
Availability Beytepe Library~2

Pazarlama yönetimi : (stratejik yaklaşım)

2024-12-12T08:35:45Z

Author İslamoğlu, Ahmet Hamdi.
Preferred Shelf Number HF5415.13 I85 2017
Format: Books
Availability Beytepe Library~1

Hizmet pazarlaması ve yönetimine giriş

2024-12-12T08:35:45Z

Author Koç, Erdoğan
Preferred Shelf Number HD9980.5 K762 2017
Format: Books
Availability Beytepe Library~1

Hizmetlerin pazarlanmasında hizmet kalitesinin önemi

2024-12-12T08:35:45Z

Author Gedik, Hasan.
Preferred Shelf Number HD9980.5 G43 2017
Format: Books
Availability Beytepe Library~1

Hayat = pazarlama

2024-12-12T08:35:45Z

Author Bulut, Yetkin
Preferred Shelf Number HF5415 B85 2015
Format: Books
Availability Beytepe Library~1

Hizmet pazarlaması ve yönetimi : Global ve yerel yaklaşım

2024-12-12T08:35:45Z

Author Koç, Erdoğan
Preferred Shelf Number HD9980.5 K761 2015
Format: Books
Availability Beytepe Library~1

Çağdaş pazarlamada yeni yaklaşımlar /ceditörler Murat Akın , Murat Toksarı.

2024-12-12T08:35:45Z

Author Akın, Murat. Toksarı , Murat.
Preferred Shelf Number HF5415.2 C33 2015
Format: Books
Availability Beytepe Library~1

Finansal satış : satış stratejilerinin finansal etkileri (değer temelli pazarlama)

2024-12-12T08:35:45Z

Author Özkan, Turgut
Preferred Shelf Number HG179.5 O95 2013
Format: Books
Availability Beytepe Library~1

Small Incision Lenticule Extraction (SMILE) Principles, Techniques, Complication Management, and Future Concepts

2024-12-12T08:35:45Z

Author Sekundo, Walter. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520092.1)
Electronic Access https://doi.org/10.1007/978-3-319-18530-9
Format: Electronic Resources
Availability Online Library~1

Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings

2024-12-12T08:35:45Z

Author Abramowicz, Witold. editor. SpringerLink (Online service)
Preferred Shelf Number XX(518580.1)
Electronic Access https://doi.org/10.1007/978-3-319-19027-3
Format: Electronic Resources
Availability Online Library~1

Industrial Engineering, Management Science and Applications 2015

2024-12-12T08:35:45Z

Author Gen, Mitsuo. editor. Kim, Kuinam J. editor. Huang, Xiaoxia. editor. Hiroshi, Yabe. editor. SpringerLink (Online service)
Preferred Shelf Number XX(518706.1)
Electronic Access https://doi.org/10.1007/978-3-662-47200-2
Format: Electronic Resources
Availability Online Library~1

The history of marketing science

2024-12-12T08:35:45Z

Author Winer, Russell S. Neslin, Scott A., 1952-
Preferred Shelf Number HF5415.2 H55 2014
Format: Books
Availability Beytepe Library~1

Service science : the foundations of service engineering and management

2024-12-12T08:35:45Z

Author Qiu, Robin G., author.
Preferred Shelf Number ONLINE(341588.1)
Electronic Access Cover image http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550 ebrary http://site.ebrary.com/id/10891172 John Wiley http://dx.doi.org/10.1002/9781118551820 Safari Books Online http://proquest.safaribooksonline.com/?fpi=9781118551851
Format: Electronic Resources
Availability Online Library~1

Strategic market management

2024-12-12T08:35:45Z

Author Aaker, David A.
Preferred Shelf Number HF5415.13 A23 2014
Format: Books
Availability Beytepe Library~1

Sustainable solid waste management

2024-12-12T08:35:45Z

Author Unnisa, Syeda Azeem. Rav, S. Bhupatthi.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Business analysis for business intelligence

2024-12-12T08:35:45Z

Author Brijs, Bert.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

A guide to IT contracting checklists, tools, and techniques

2024-12-12T08:35:45Z

Author Overly, Michael R. Karlyn, Matthew A.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Supply chain management : Strategy, planning, and operation

2024-12-12T08:35:45Z

Author Chopra, Sunil. Meindl, Peter. Kalra, Dharma Vir.
Preferred Shelf Number HF5415.13 C533 2013
Format: Books
Availability Beytepe Library~3

Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014

2024-12-12T08:35:45Z

Author Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333009.1)
Electronic Access http://dx.doi.org/10.1007/978-3-319-03973-2
Format: Electronic Resources
Availability Online Library~1

Pazarlama yönetimi : (stratejik yaklaşım)

2024-12-12T08:35:45Z

Author İslamoğlu, Ahmet Hamdi.
Preferred Shelf Number HF5415.13 I85 2013
Format: Books
Availability Beytepe Library~1

Social Media Balanced Scorecard Erfolgreiche Social Media-Strategien in der Praxis

2024-12-12T08:35:45Z

Author Fiege, Roland. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8348-8146-5
Format: Electronic Resources
Availability Online Library~1

The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

2024-12-12T08:35:45Z

Author Safko, Lon.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Consumer-brand relationships theory and practice

2024-12-12T08:35:45Z

Author Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Cracking the code leveraging consumer psychology to drive profitability

2024-12-12T08:35:45Z

Author Posavac, Steven S., 1969- Society for Consumer Psychology.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=392887
Format: Electronic Resources
Availability Online Library~1

Sport management principles and applications

2024-12-12T08:35:45Z

Author Hoye, Russell, 1966-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Current issues in hospitality and tourism research and innovations proceedings of the International Hospitality and Tourism Conference, IHTC 2012, Kuala Lumpur, Malaysia, 3-5 September 2012

2024-12-12T08:35:45Z

Author International Hospitality and Tourism Conference (2012 : Kuala Lumpur, Malaysia) Zainal, Artinah.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Relentless innovation what works, what doesn't-- and what that means for your business

2024-12-12T08:35:45Z

Author Phillips, Jeffrey, 1963-
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Pazarlama stratejileri : yönetsel bir yaklaşım

2024-12-12T08:35:45Z

Author Torlak, Ömer. Altunışık, Remzi.
Preferred Shelf Number HF5415 P393 2012
Format: Books
Availability Beytepe Library~2

Strategic marketing

2024-12-12T08:35:45Z

Author Mooradian, Todd A. Matzler, Kurt. Ring, Lawrence J.
Preferred Shelf Number HF5415.13 M66 2012
Format: Books
Availability Beytepe Library~1

Erfolgreiche Geschäftsprozesse durch moderne Warenwirtschaftssysteme Produktübersicht marktführender Systeme und Auswahlprozess

2024-12-12T08:35:45Z

Author Schütte, Reinhard. author. Vering, Oliver. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-20523-1
Format: Electronic Resources
Availability Online Library~1

Business abroad

2024-12-12T08:35:45Z

Author Koslow, Lawrence E.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Entrepreneurship marketing principles and practice of SME marketing

2024-12-12T08:35:45Z

Author Nwankwo, Sonny. Gbadamosi, Ayantunji.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Top market strategy applying the 80/20 rule

2024-12-12T08:35:45Z

Author Kruger, Elizabeth Rush.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493219
Format: Electronic Resources
Availability Online Library~1

Industrial composting environmental engineering and facilities management

2024-12-12T08:35:45Z

Author Epstein, Eliot, 1929-
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Instant cashflow

2024-12-12T08:35:45Z

Author Sugars, Bradley J.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Big business marketing for small business budgets

2024-12-12T08:35:45Z

Author McMurtry, Jeanette Maw.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The successful marketing plan a disciplined and comprehensive approach

2024-12-12T08:35:45Z

Author Hiebing, Roman G. Cooper, Scott W.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

2024-12-12T08:35:45Z

Author Sugiyama, Kotaro. Andree, Tim.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Codes of finance : engineering derivatives in a global bank

2024-12-12T08:35:45Z

Author Lépinay, Vincent Antonin.
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.2307/j.ctt7rrwf
Format: Electronic Resources
Availability Online Library~1

Marketing strategy : a decision-focused approach

2024-12-12T08:35:45Z

Author Walker, Orville C. Mullins, John W. (John Walker)
Preferred Shelf Number HF5415.13 W35 2011
Format: Books
Availability Beytepe Library~1

Yaratıcı deha : liderler, sınır tanımayanlar ve oyunu değiştirenler için bir inovasyon rehberi

2024-12-12T08:35:45Z

Author Fisk, Peter. Özata, Nadir.
Preferred Shelf Number HD53 F5819 2011
Format: Books
Availability Beytepe Library~1

Internet-Ökonomie

2024-12-12T08:35:45Z

Author Peters, Ralf. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-10652-1
Format: Electronic Resources
Availability Online Library~1

Marketing the basics

2024-12-12T08:35:45Z

Author Moore, Karl, 1955- Pareek, Niketh.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Vermarktung hybrider Leistungsbündel Das ServPay-Konzept

2024-12-12T08:35:45Z

Author Weddeling, Matthias. author. Steiner, Michael. author. Müller, Oliver. author. Knackstedt, Ralf. author. Becker, Jörg. author.
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-12830-1
Format: Electronic Resources
Availability Online Library~1

Pharmaceutical computer systems validation quality assurance, risk management and regulatory compliance

2024-12-12T08:35:45Z

Author Wingate, Guy.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Managing customer value : creating quality and service that customers can see

2024-12-12T08:35:45Z

Author Gale, Bradley T. Wood, Robert Chapman.
Preferred Shelf Number HF5415.157 G34 2010
Format: Books
Availability Beytepe Library~1

Vertriebsinformationssysteme Standardisierung, Individualisierung, Hybridisierung und Internetisierung

2024-12-12T08:35:45Z

Author Becker, Jörg. editor. Knackstedt, Ralf. editor. Müller, Oliver. editor. Winkelmann, Axel. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-11859-3
Format: Electronic Resources
Availability Online Library~1

Managing service firms the power of managerial marketing

2024-12-12T08:35:45Z

Author Skålén, Per.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Understanding Japanese management practices

2024-12-12T08:35:45Z

Author Haghirian, Parissa, 1970-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493117
Format: Electronic Resources
Availability Online Library~1

Branding demystified plans to payoffs

2024-12-12T08:35:45Z

Author Verma, Harsh V.
Preferred Shelf Number ONLINE(367777.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/branding-demystified
Format: Electronic Resources
Availability Online Library~1

Marketing IT products and services

2024-12-12T08:35:45Z

Author Keyes, Jessica, 1950-
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Marketing for entrepreneurs concepts and applications for new ventures

2024-12-12T08:35:45Z

Author Crane, F. G. (Frederick Gerard)
Preferred Shelf Number ONLINE(368825.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-for-entrepreneurs
Format: Electronic Resources
Availability Online Library~1

The handbook of technology management

2024-12-12T08:35:45Z

Author Bidgoli, Hossein.
Preferred Shelf Number HD45 .H294 2010 V.1
Format: Books
Availability Beytepe Library~3

CIM coursebook delivering customer value through marketing

2024-12-12T08:35:45Z

Author Donnelly, Ray. Linton, Colin.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

CIM coursebook managing marketing

2024-12-12T08:35:45Z

Author Nicholson, Francis. Meek, Richard. Sherratt, Andrew. Chartered Institute of Marketing.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Managing markets and customers

2024-12-12T08:35:45Z

Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Zwischenbetriebliches Stammdatenmanagement Lösungen für die Datensynchronisation zwischen Handel und Konsumgüterindustrie

2024-12-12T08:35:45Z

Author Schemm, Jan Werner. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-89030-0
Format: Electronic Resources
Availability Online Library~1

Strategic marketing planning

2024-12-12T08:35:45Z

Author Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Information Technology and Product Development

2024-12-12T08:35:45Z

Author Nambisan, Satish. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4419-1081-3
Format: Electronic Resources
Availability Online Library~1

Adequate food for all culture, science, and technology of food in the 21st century

2024-12-12T08:35:45Z

Author Pond, Wilson G., 1930- Nichols, Buford Lee, 1931- Brown, Dan L.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Managed care pharmacy practice

2024-12-12T08:35:45Z

Author Navarro, Robert.
Preferred Shelf Number QV 737 M2648 2009
Format: Books
Availability Health Sciences Library~1

Pazarlama stratejileri : yönetsel bir yaklaşım

2024-12-12T08:35:45Z

Author Torlak, Ömer. Altunışık, Remzi.
Preferred Shelf Number HF5415 .P393 2009
Format: Books
Availability Beytepe Library~1

International business

2024-12-12T08:35:45Z

Author Dlabay, Les R. Scott, James Calvert.
Preferred Shelf Number HD2755.5 D62 2008
Format: Books
Availability Beytepe Library~1

Fusion for profit how marketing and finance can work together to create value

2024-12-12T08:35:45Z

Author Jagpal, Sharan, 1947- Jagpal, Shireen.
Preferred Shelf Number HF5415
Electronic Access Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001
Format: Electronic Resources
Availability Online Library~1

12 Pazarlama ustasından pazarlama dersleri

2024-12-12T08:35:45Z

Author Mazur, Laura. Miles, Louella. Kökkaya Chalar, Zeynep.
Preferred Shelf Number HF5415 .M39 2008
Format: Books
Availability Beytepe Library~1

Public health administration : principles for population-based management

2024-12-12T08:35:45Z

Author Novick, Lloyd F. Morrow, Cynthia B. Mays, Glen P.
Preferred Shelf Number WA 525 P9745 2008
Format: Books
Availability Health Sciences Library~1

TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3

2024-12-12T08:35:45Z

Author Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9211-6
Format: Electronic Resources
Availability Online Library~1

Soru ve cevaplarla günümüzde pazarlamanın temelleri

2024-12-12T08:35:45Z

Author Kotler, Philip Şensoy, Ümit.
Preferred Shelf Number HF5415 K68 2007
Format: Books
Availability Beytepe Library~1

Supply chain management : Strategy, planning, and operation

2024-12-12T08:35:45Z

Author Chopra, Sunil. Meindl, Peter, ort. yaz.
Preferred Shelf Number HF5415.13 C533 2007
Format: Books
Availability Beytepe Library~3

Satışta başarının 55 anahtarı

2024-12-12T08:35:45Z

Author Ürkmez, İlhan.
Preferred Shelf Number HF5438.4 .U756 2007
Format: Books
Availability Beytepe Library~1

Nursing leadership and management : theories, processes, and practice

2024-12-12T08:35:45Z

Author Jones, Rebecca A. Patronis.
Preferred Shelf Number WY 105 J78 2007
Format: Books
Availability Health Sciences Library~2

The process of new drug discovery and development

2024-12-12T08:35:45Z

Author Smith, Charles G. (Charles Giles) O'Donnell, James, Pharm. D. Smith, Charles G. (Charles Giles). Process of new drug discovery and development.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

The Anonymous Elect Market Research Through Online Access Panels

2024-12-12T08:35:45Z

Author Postoaca, Andrei. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-29030-3
Format: Electronic Resources
Availability Online Library~1

Managerial epidemiology : practice, methods, and concepts

2024-12-12T08:35:45Z

Author Dever, G. E. Alan.
Preferred Shelf Number WA 105 D285 2006
Format: Books
Availability Health Sciences Library~1

Essentials of health care marketing

2024-12-12T08:35:45Z

Author Berkowitz, Eric N.
Preferred Shelf Number W 74.1 B513 2006
Format: Books
Availability Health Sciences Library~1

Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels

2024-12-12T08:35:45Z

Author Schröder, Hendrik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-27646-7
Format: Electronic Resources
Availability Online Library~1

Sales forecasting management a demand management approach

2024-12-12T08:35:45Z

Author Mentzer, John T. Moon, Mark A., 1955-
Preferred Shelf Number ONLINE(369280.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/sales-forecasting-management-2e
Format: Electronic Resources
Availability Online Library~1

Pharmacy practice and the law

2024-12-12T08:35:45Z

Author Abood, Richard R.
Preferred Shelf Number QV 733 AA1 A154P 2005
Format: Books
Availability Health Sciences Library~1

Pazarlamanın sihirli lambası

2024-12-12T08:35:45Z

Author Trout, Jack. Tunçel, Hakan, çev.
Preferred Shelf Number HF 5415.13 .T7620 2005
Format: Books
Availability Beytepe Library~1

Managing customers as investments : the strategic value of customers in the long run

2024-12-12T08:35:45Z

Author Gupta, Sunil, 1958- Lehmann, Donald R., ort. yaz.
Preferred Shelf Number HF5415.55 G87 2005
Format: Books
Availability Beytepe Library~1

The Profit Impact of Marketing Strategy Project Retrospect and Prospects

2024-12-12T08:35:45Z

Author Farris, Paul W.. Moore, Michael J..
Preferred Shelf Number ONLINE
Electronic Access Access by subscription
Format: Electronic Resources
Availability Online Library~1

Knowledge-based marketing the 21st century competitive edge

2024-12-12T08:35:45Z

Author Chaston, Ian.
Preferred Shelf Number ONLINE(368671.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/knowledge-based-marketing
Format: Electronic Resources
Availability Online Library~1

Marka ve marka stratejileri

2024-12-12T08:35:45Z

Author Ar, Aybeniz Akdeniz.
Preferred Shelf Number HF 5415.13 A73 2004
Format: Books
Availability Beytepe Library~1

Işık hızıyla markalama : sürat çağında marka yaratma stratejileri

2024-12-12T08:35:45Z

Author Winkler, Agnieszka M. Yalım, Fevzi, çev.
Preferred Shelf Number HF 5415.13 .W5620 2004
Format: Books
Availability Beytepe Library~1

Pazarlama reçeteleri : marka yöneticisinin el kitabı

2024-12-12T08:35:45Z

Author Borça, Güven.
Preferred Shelf Number HF 5415.13 .B67 2004
Format: Books
Availability Beytepe Library~1

Strateji ve bire-bir pazarlama CRM

2024-12-12T08:35:45Z

Author Kırım, Arman.
Preferred Shelf Number HF 5415 K57 2001
Format: Books
Availability Beytepe Library~1

Uygulamaya yönelik işletme politikası ve stratejik pazarlama

2024-12-12T08:35:45Z

Author Akat, Ömer.
Preferred Shelf Number HD 30.28 A3137 2004
Format: Books
Availability Beytepe Library~1

Değer temelli pazarlama: Şirketinizi büyütmek ve hissedar değeri yaratmak için pazarlama stratejileri

2024-12-12T08:35:45Z

Author Doyle, Peter Barış, Gülfidan, çev.
Preferred Shelf Number HF 5415.13 D7541 2003
Format: Books
Availability Beytepe Library~2

Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları

2024-12-12T08:35:45Z

Author Perry, Alycia. Wisnom, David, ort. yaz.
Preferred Shelf Number HD 69.B7 P477 2003
Format: Books
Availability Beytepe Library~1

The management of strategy in the marketplace

2024-12-12T08:35:45Z

Author Cadotte, Ernest R., 1946- Bruce, Harry James, 1931-
Preferred Shelf Number HD 30.4 M3615 2003
Format: Books
Availability Beytepe Library~1

International business and management

2024-12-12T08:35:45Z

Author Pugh, Derek Salman, ed.. Plath, Allan R., ed.
Preferred Shelf Number HD 62.4 I549 2003 V.1 (SET)
Format: Books
Availability Beytepe Library~4

Tüketici davranışı

2024-12-12T08:35:45Z

Author Odabaşı, Yavuz. Barış, Gülfidan, ort. yaz.
Preferred Shelf Number HF 415.32 O33 2003
Format: Books
Availability Beytepe Library~1

İşletme anlayışında yeni bir boyut / Bütünleşik pazarlama

2024-12-12T08:35:45Z

Author Yamamoto, Gonca T.
Preferred Shelf Number HF 5415.13 Y144 2003
Format: Books
Availability Beytepe Library~1

Designing and managing the supply chain : concepts, strategies, and case studies /l

2024-12-12T08:35:45Z

Author Simchi-Levi, David. Kaminsky, Philip, ort. yaz. Simchi-Levi, Edith, ort. yaz.
Preferred Shelf Number HF 5415.7 S425 2003
Format: Books
Availability Beytepe Library~4

Geleceğin pazarlaması : marka yayılımı stratejisi

2024-12-12T08:35:45Z

Author Zyman, Sergio. Miller, Scott, ort. yaz. Güçer, Cumhur, çev.
Preferred Shelf Number HF5415.1265 Z96 2000
Format: Books
Availability Beytepe Library~1

Creativity in Product Innovation

2024-12-12T08:35:45Z

Author Goldenberg, Jacob. Mazursky, David.
Preferred Shelf Number ONLINE
Electronic Access Access by subscription
Format: Electronic Resources
Availability Online Library~1

Tüketici davranışı

2024-12-12T08:35:45Z

Author Odabaşı, Yavuz. Barış, Gülfidan, ort. yaz.
Preferred Shelf Number HF 415.32 O33 2002
Format: Books
Availability Beytepe Library~1

International marketing strategy : Analysis, development, and implementation

2024-12-12T08:35:45Z

Author Doole, Isobel. Lowe, Robin, 1945- ort. yaz.
Preferred Shelf Number HF 1416 D72 2001
Format: Books
Availability Beytepe Library~1

Supply chain management : Strategy, planning, and operation

2024-12-12T08:35:45Z

Author Chopra, Sunil. Meindl, Peter, 1970- ort. yaz.
Preferred Shelf Number HF 5415.13 C533 2001
Format: Books
Availability Beytepe Library~1

Black pepper Piper nigrum

2024-12-12T08:35:45Z

Author Ravindran, P. N., 1942-
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Tüketici davranışları : Müşteri tatmininden müşteri değerine

2024-12-12T08:35:45Z

Author Altıntaş, Murat Hakan.
Preferred Shelf Number HF415.32 A4682 2000
Format: Books
Availability Beytepe Library~1

Building models for marketing decisions

2024-12-12T08:35:45Z

Author Leeflang, P. S. H.
Preferred Shelf Number HF5415.135 .B85 2000
Format: Books
Availability Beytepe Library~2

International marketing

2024-12-12T08:35:45Z

Author Terpstra, Vern. Sarathy, Ravi, ort. yaz.
Preferred Shelf Number HF 1416 T48 2000
Format: Books
Availability Beytepe Library~1

Marketing planning and strategy

2024-12-12T08:35:45Z

Author Jain, Subhash C., 1942-
Preferred Shelf Number HF 5415.13 J35 2000
Format: Books
Availability Beytepe Library~1

New marketing strategies evolving flexible processes to fit market circumstances

2024-12-12T08:35:45Z

Author Chaston, Ian.
Preferred Shelf Number ONLINE(368943.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/new-marketing-strategies
Format: Electronic Resources
Availability Online Library~1

Analysis for marketing planning

2024-12-12T08:35:45Z

Author Lehmann, Donald R. Winer, Russell S.
Preferred Shelf Number HF5415.13 L395 1991
Format: Books
Availability Beytepe Library~1