Search Results for Marketing research -- Methodology.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$002bresearch$002b--$002bMethodology.$0026ps$003d300?dt=list2026-06-02T01:33:33ZCONDUCTING SOCIAL MARKETING RESEARCH : a practical guide.ent://SD_ILS/0/SD_ILS:5804412026-06-02T01:33:33Z2026-06-02T01:33:33ZAuthor Lee, Nancy, 1945-<br/>Preferred Shelf Number HF5414<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003566700">https://www.taylorfrancis.com/books/9781003566700</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing research for the tourism, hospitality and events industriesent://SD_ILS/0/SD_ILS:5746672026-06-02T01:33:33Z2026-06-02T01:33:33ZAuthor Kolb, Bonita M., author.<br/>Preferred Shelf Number G155.7<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003568636">https://www.taylorfrancis.com/books/9781003568636</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Doing marketing research : alternative methods for market sensingent://SD_ILS/0/SD_ILS:5581982026-06-02T01:33:33Z2026-06-02T01:33:33ZAuthor Lawson, Alison, editor. Hancock, Charles (Writer on marketing), editor.<br/>Preferred Shelf Number HF5415.2<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003592808">https://www.taylorfrancis.com/books/9781003592808</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Intelligent techniques for predictive data analyticsent://SD_ILS/0/SD_ILS:5990762026-06-02T01:33:33Z2026-06-02T01:33:33ZAuthor Singh, Neha (Electronic engineering professor), editor. Birla, Shilpi, editor. Ansari, Mohd Dilshad, editor. Shukla, Neeraj Kumar, editor. John Wiley & Sons, publisher.<br/>Preferred Shelf Number TA340 .I56 2024<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394227990">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394227990</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Measuring business interruption losses and other commercial damages : an economic approachent://SD_ILS/0/SD_ILS:5959092026-06-02T01:33:33Z2026-06-02T01:33:33ZAuthor Gaughan, Patrick A., author.<br/>Preferred Shelf Number KF1250 .G38 2020<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119648055">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119648055</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Experimental methods in survey research : techniques that combine random sampling with random assignmentent://SD_ILS/0/SD_ILS:5953092026-06-02T01:33:33Z2026-06-02T01:33:33ZAuthor Lavrakas, Paul J., editor.<br/>Preferred Shelf Number HM538 .E97 2019<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119083771">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119083771</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Market research methods in the sports industryent://SD_ILS/0/SD_ILS:4218982026-06-02T01:33:33Z2026-06-02T01:33:33ZAuthor ¿̐ưSeri¿̐ưc, Neven, author. Ljubica, Jasenko, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787541917">https://www.emerald.com/insight/publication/doi/10.1108/9781787541917</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Eye Tracking Methodology Theory and Practiceent://SD_ILS/0/SD_ILS:6154152026-06-02T01:33:33Z2026-06-02T01:33:33ZAuthor Duchowski, Andrew T. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-57883-5">https://doi.org/10.1007/978-3-319-57883-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Online panel research : a data quality perspectiveent://SD_ILS/0/SD_ILS:3417492026-06-02T01:33:33Z2026-06-02T01:33:33ZAuthor Callegaro, Mario, editor.<br/>Preferred Shelf Number ONLINE(341749.1)<br/>Electronic Access ebrary <a href="http://site.ebrary.com/id/10856847">http://site.ebrary.com/id/10856847</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118763520">http://dx.doi.org/10.1002/9781118763520</a>
MyiLibrary <a href="http://www.myilibrary.com?id=595065">http://www.myilibrary.com?id=595065</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Analysis of mixed data : methods & applicationsent://SD_ILS/0/SD_ILS:5388022026-06-02T01:33:33Z2026-06-02T01:33:33ZAuthor De Leon, Alexander R. Chough, Keumhee Carriere.<br/>Preferred Shelf Number QA278 .A49737 2013<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781439884720">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>Une façon differente de faire de la recherche en vente et marketing petit guide pour les chercheurs humblesent://SD_ILS/0/SD_ILS:2471402026-06-02T01:33:33Z2026-06-02T01:33:33ZAuthor Mesly, Olivier. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9782760529496/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Qualitative research methods in public relations and marketing communicationsent://SD_ILS/0/SD_ILS:2664542026-06-02T01:33:33Z2026-06-02T01:33:33ZAuthor Daymon, Christine, 1952- Holloway, Immy.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203846544">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing research : an applied orientationent://SD_ILS/0/SD_ILS:2675212026-06-02T01:33:33Z2026-06-02T01:33:33ZAuthor Malhotra, Naresh K.<br/>Preferred Shelf Number HF5415.2 M29 2011<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Qualitative research methods in public relations and marketing communicationsent://SD_ILS/0/SD_ILS:1035632026-06-02T01:33:33Z2026-06-02T01:33:33ZAuthor Daymon, Christine, 1952- Holloway, Immy, ort. yaz.<br/>Preferred Shelf Number HD 59 .D347 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>