Search Results for Marketing research.

Marketing research

2026-03-24T07:40:52Z

Author McDaniel, Carl. Gates, Roger.
Preferred Shelf Number HF5415.2 M382 2013
Format: Books
Availability Beytepe Library~2

Marketing research

2026-03-24T07:40:52Z

Author Chisnall, Peter.
Preferred Shelf Number HF 5415.2 C45 2001
Format: Books
Availability Beytepe Library~1

Basic marketing research

2026-03-24T07:40:52Z

Author Churchill, Gilbert A. Brown, Tom J.
Preferred Shelf Number HF 5415.2 C49 2007
Format: Books
Availability Beytepe Library~2

Basic marketing research

2026-03-24T07:40:52Z

Author Churchill, Gilbert A.
Preferred Shelf Number HF 5415.2 C49 2001
Format: Books
Availability Beytepe Library~1

Contemporary marketing research

2026-03-24T07:40:52Z

Author McDaniel, Carl D. Gates, Roger.
Preferred Shelf Number HF5415.2 M382 1991
Format: Books
Availability Beytepe Library~1

Journal of marketing research.

2026-03-24T07:40:52Z

Author Amer. Marketing Ass.
Preferred Shelf Number ALFABETİK V.13 1976
Electronic Access Business Source Complete
Format: Continuing Resources Other
Availability Beytepe Library~21 ~0

Marketing information and research

2026-03-24T07:40:52Z

Author Housden, Matthew.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing research : Methodological foundations

2026-03-24T07:40:52Z

Author Churchill, Gilbert A. Iacobucci, Dawn, ort. yaz.
Preferred Shelf Number HF 5415.2 C5 2002
Format: Books
Availability Beytepe Library~1

The essentials of marketing research

2026-03-24T07:40:52Z

Author Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Handbook of online marketing research

2026-03-24T07:40:52Z

Author Grossnickle, Joshua. Raskin, Oliver, ort. yaz.
Preferred Shelf Number HF 5415.2 G776 2001
Format: Books
Availability Beytepe Library~1

Absolute essentials of marketing research

2026-03-24T07:40:52Z

Author Kolb, Bonita M., author.
Preferred Shelf Number HF5415.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003165194 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

The Routledge companion to marketing research

2026-03-24T07:40:52Z

Author Wright, Len Tiu, editor. Moutinho, Luiz, editor. Stone, Merlin, 1948- editor.
Preferred Shelf Number HF5415.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781315544892 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Marketing research : an applied orientation

2026-03-24T07:40:52Z

Author Malhotra, Naresh K.
Preferred Shelf Number HF5415.2 M29 2011
Format: Books
Availability Beytepe Library~2

Marketing research a practical approach

2026-03-24T07:40:52Z

Author Kolb, Bonita M.
Preferred Shelf Number ONLINE(368826.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-research SAGE research methods http://srmo.sagepub.com/view/marketing-research/SAGE.xml
Format: Electronic Resources
Availability Online Library~1

Statistics for marketing and consumer research

2026-03-24T07:40:52Z

Author Mazzocchi, Mario.
Preferred Shelf Number ONLINE(369402.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research SAGE research methods http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml
Format: Electronic Resources
Availability Online Library~1

Marketing research : an applied approach

2026-03-24T07:40:52Z

Author Kinnear, Thomas C. Taylor, J. R., ort. yaz.
Preferred Shelf Number HF 5415.2 K53 1983
Format: Books
Availability Beytepe Library~1

Marketing research : text and cases

2026-03-24T07:40:52Z

Author Boyd, Harper W. Westfall, Ralph, ort. yaz.
Preferred Shelf Number HF 5415.2 B623 1972
Format: Books
Availability Beytepe Library~1

Marketing research : Management and methods

2026-03-24T07:40:52Z

Author Wentz, Walter B.
Preferred Shelf Number HF 5415.2 W45 1972
Format: Books
Availability Beytepe Library~1

CONDUCTING SOCIAL MARKETING RESEARCH : a practical guide.

2026-03-24T07:40:52Z

Author Lee, Nancy, 1945-
Preferred Shelf Number HF5414
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003566700 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Visual methods in marketing and consumer research

2026-03-24T07:40:52Z

Author Kawaf, Fatema, editor. Dekel-Dachs, Ofer, editor.
Preferred Shelf Number HF5415.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003310877 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Charity marketing : contemporary issues, research and practice

2026-03-24T07:40:52Z

Author Hyde, Fran, 1969- author. Mitchell, Sarah-Louise, 1966- author.
Preferred Shelf Number HV41 .H93 2022 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003134169 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Marketing research for beginners a practical handbook

2026-03-24T07:40:52Z

Author Khoo, Hong Meng. Gale Group.
Preferred Shelf Number ONLINE(341051.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
Format: Electronic Resources
Availability Online Library~1

Basic marketing research : integration of social media

2026-03-24T07:40:52Z

Author Malhotra, Naresh K.
Preferred Shelf Number HF5415.2 M35 2012
Format: Books
Availability Beytepe Library~1

Marketing research : within a changing information environment

2026-03-24T07:40:52Z

Author Hair, Joseph F. Bush, Robert P. Ortinau, David J.
Preferred Shelf Number HF5415.2 H258 2003
Format: Books
Availability Beytepe Library~1

Marketing research : An aid to decision making

2026-03-24T07:40:52Z

Author Shao, Alan T.
Preferred Shelf Number HF 5415.2 S469 2002
Format: Books
Availability Beytepe Library~1

RITUALS, CONSUMPTION AND MARKETING a research companion.

2026-03-24T07:40:52Z

Preferred Shelf Number HF5415.32
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003531357 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Doing marketing research : alternative methods for market sensing

2026-03-24T07:40:52Z

Author Lawson, Alison, editor. Hancock, Charles (Writer on marketing), editor.
Preferred Shelf Number HF5415.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003592808 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Sexuality in marketing and consumption : queer theory, feminist research, and intersectionality

2026-03-24T07:40:52Z

Author Daskalopoulou, Athanasia, editor. Pirani, Daniela, editor. Östberg, Jacob, editor.
Preferred Shelf Number HF5827.85
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003454533 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Marketing research for the tourism, hospitality and events industries

2026-03-24T07:40:52Z

Author Kolb, Bonita M., author.
Preferred Shelf Number G155.7
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003568636 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

An introduction to quantitative research methods for marketing : tools and techniques using SPSS and R

2026-03-24T07:40:52Z

Author Daryanto, Ahmad, author.
Preferred Shelf Number HF5415.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003407225 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

QUALITATIVE RESEARCH IN MARKETING AND MANAGEMENT doing interpretive research projects.

2026-03-24T07:40:52Z

Author Hackley, Christopher E., author.
Preferred Shelf Number HD30.4
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003432203 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Funding and nonprofit marketing : state of the art in business research

2026-03-24T07:40:52Z

Author Bennett, Roger, 1948 April 9- author.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003364405 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Responsible marketing for well-being and society : a research companion

2026-03-24T07:40:52Z

Author Saren, Michael, editor. Hassan, Louise M., editor. McGowan, Miriam, editor.
Preferred Shelf Number HF5415.13
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003390671 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Behavioural research for marketing : a practitioner's handbook

2026-03-24T07:40:52Z

Author Adams, Julian (Researcher on marketing), author.
Preferred Shelf Number HF5415.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003169932 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Service marketing strategies for small and medium enterprises : emerging research and opportunities

2026-03-24T07:40:52Z

Author Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8
Format: Electronic Resources
Availability Online Library~1

Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics

2026-03-24T07:40:52Z

Author Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6
Format: Electronic Resources
Availability Online Library~1

Handbook of research on entrepreneurship and marketing for global reach in the digital economy

2026-03-24T07:40:52Z

Author Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5
Format: Electronic Resources
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Field guide to case study research in business-to-business marketing and purchasing

2026-03-24T07:40:52Z

Author Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421
Format: Electronic Resources
Availability Online Library~1

Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies

2026-03-24T07:40:52Z

Author Ding, Min. editor. Eliashberg, Jehoshua. editor. Stremersch, Stefan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-1-4614-7801-0
Format: Electronic Resources
Availability Online Library~1

Marketing scales handbook : the top 20 multi-item measures used in consumer research

2026-03-24T07:40:52Z

Author Bruner, Gordon C.
Preferred Shelf Number HF5415.2 B786 2013
Format: Books
Availability Beytepe Library~1

Leading edge marketing research 21st-century tools and practices

2026-03-24T07:40:52Z

Author Kaden, Robert J. Linda, Gerald. Prince, Melvin.
Preferred Shelf Number ONLINE(368702.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research
Format: Electronic Resources
Availability Online Library~1

Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

2026-03-24T07:40:52Z

Author Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number HF5415.3 B324 2011
Format: Books
Availability Beytepe Library~1

Qualitative research methods in public relations and marketing communications

2026-03-24T07:40:52Z

Author Daymon, Christine, 1952- Holloway, Immy.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

2026-03-24T07:40:52Z

Author Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number HF5415.3 B323 2011
Format: Books
Availability Beytepe Library~1

Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications

2026-03-24T07:40:52Z

Author Casillas, Jorge. editor. Martínez-López, Francisco J. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-15606-9
Format: Electronic Resources
Availability Online Library~1

Sensory marketing research on the sensuality of products

2026-03-24T07:40:52Z

Author Krishna, Aradhna.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research

2026-03-24T07:40:52Z

Author Pirker, Clemens. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8376-3
Format: Electronic Resources
Availability Online Library~1

Experimental Business Research Marketing, Accounting and Cognitive Perspectives Volume III

2026-03-24T07:40:52Z

Author Zwick, Rami. editor. Rapoport, Amnon. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/b104929
Format: Electronic Resources
Availability Online Library~1

Doing research projects in marketing, management and consumer research

2026-03-24T07:40:52Z

Author Hackley, Christopher E.
Preferred Shelf Number HD 30.4 H28 2003
Format: Books
Availability Beytepe Library~1

Qualitative research methods in public relations and marketing communications

2026-03-24T07:40:52Z

Author Daymon, Christine, 1952- Holloway, Immy, ort. yaz.
Preferred Shelf Number HD 59 .D347 2002
Format: Books
Availability Beytepe Library~1

Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001

2026-03-24T07:40:52Z

Author Savard, Rejean, 1950-, ed. International Federation of Library Associations and Institutions.
Preferred Shelf Number Z 716.3 .E32 2002
Format: Books
Availability Beytepe Library~1

Handbook of quality-of-life research : an ethical marketing perspective

2026-03-24T07:40:52Z

Author Sirgy, M. Joseph.
Preferred Shelf Number HN25 .S53 2001
Format: Books
Availability Beytepe Library~1

Brands, consumers, symbols, & research Sidney J. Levy on marketing

2026-03-24T07:40:52Z

Author Levy, Sidney J., 1921- Rook, Dennis W.
Preferred Shelf Number ONLINE(367778.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/brands-consumers-symbols-and-research
Format: Electronic Resources
Availability Online Library~1

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

2026-03-24T07:40:52Z

Author Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)
Preferred Shelf Number ONLINE(368436.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
Format: Electronic Resources
Availability Online Library~1

The marketing research process : a managerial approach to purchasing relevant information for decision making

2026-03-24T07:40:52Z

Author Cox, Keith Kohn. M., Ben, ort.yaz. Enis, Ben M., ort. yaz.
Preferred Shelf Number HF 5415.2 C649 1972
Format: Books
Availability Beytepe Library~1

Qualitative consumer research

2026-03-24T07:40:52Z

Author Belk, Russell W., editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714
Format: Electronic Resources
Availability Online Library~1

Marketing in and for a sustainable society

2026-03-24T07:40:52Z

Author Malhotra, Naresh K.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613
Format: Electronic Resources
Availability Online Library~1

Brand meaning management

2026-03-24T07:40:52Z

Author MacInnis, Deborah J. Park, C. Whan.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512
Format: Electronic Resources
Availability Online Library~1

Shopper marketing and the role of in-store marketing

2026-03-24T07:40:52Z

Author Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411
Format: Electronic Resources
Availability Online Library~1

Consumption and spirituality

2026-03-24T07:40:52Z

Author Rinallo, Diego, 1973- Scott, Linda M. Maclaran, Pauline.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Generation Y in consumer and labour markets

2026-03-24T07:40:52Z

Author Parment, Anders, 1972-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Music, movies, meanings, and markets cinemajazzamatazz

2026-03-24T07:40:52Z

Author Holbrook, Morris B.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Beyond the consumption bubble

2026-03-24T07:40:52Z

Author Ekström, Karin M. Glans, Kay, 1951-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Interpreting consumer choice the behavioral perspective model

2026-03-24T07:40:52Z

Author Foxall, G. R.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Interactive marketing revolution or rhetoric?

2026-03-24T07:40:52Z

Author Miles, Christopher, 1967-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Managing service firms the power of managerial marketing

2026-03-24T07:40:52Z

Author Skålén, Per.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Interpretation in social life, social science, and marketing

2026-03-24T07:40:52Z

Author O'Shaugnessy, John, 1927-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Innovation and strategy

2026-03-24T07:40:52Z

Author Varadarajan, Rajan, editor. Jayachandran, Satish, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815
Format: Electronic Resources
Availability Online Library~1

LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.

2026-03-24T07:40:52Z

Author Ziliani, Cristina, author. Ieva, Marco (Research fellow in marketing), author.
Preferred Shelf Number HF5415.525
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003400783 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Marketing for actuaries : İndividual life, health and annuities

2026-03-24T07:40:52Z

Author Gilbert, Daton. Laporte, Paul D. Life Insurance Marketing and Research Association.
Preferred Shelf Number HG 8781 M34 2000
Format: Books
Availability Beytepe Library~1

Management research : applying the principles of business research methods

2026-03-24T07:40:52Z

Author Rose, Susan (Professor in Marketing management), author. Spinks, Nigel (College teacher), author. Canhoto, Ana Isabel, author.
Preferred Shelf Number HD30.4
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003381006 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Money and marketing in the art world

2026-03-24T07:40:52Z

Author Hagtvedt, Henrik, author.
Preferred Shelf Number N8600
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003531340 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Marketing and gamification : applications, challenges, and ethics

2026-03-24T07:40:52Z

Author Gupta, Sahil, editor.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032694238 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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An introduction to data analysis using IBM SPSS

2026-03-24T07:40:52Z

Author Jasrai, Lokesh, author.
Preferred Shelf Number HA32
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003541578 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Decolonizing marketing theory and practice : beyond inclusivity and sustainability debates

2026-03-24T07:40:52Z

Author Gilani, Hasan (Lecturer in business), editor.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032698083 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Social media measurement and management : entrepreneurial digital analytics

2026-03-24T07:40:52Z

Author Lipschultz, Jeremy Harris, 1958- author.
Preferred Shelf Number HM742
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003282099 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The future of charity marketing

2026-03-24T07:40:52Z

Author Mitchell, Sarah-Louise, 1966- editor Hyde, Fran, 1969- editor
Preferred Shelf Number HV40
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003396802 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Social network analysis and text mining for big data : the power of words and networks

2026-03-24T07:40:52Z

Author Colladon, Andrea Fronzetti, author. Vestrelli, Roberto author
Preferred Shelf Number HM741
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003504849 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Artificial Intelligence in Internet of Things (IoT): Key Digital Trends Proceedings of 8th International Conference on Internet of Things and Connected Technologies (ICIoTCT 2023)

2026-03-24T07:40:52Z

Author Lin, Frank. editor. Pastor, David. editor. Kesswani, Nishtha. editor. Patel, Ashok. editor. Bordoloi, Sushanta. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-97-5786-2
Format: Electronic Resources
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Shrimp Culture Technology Farming, Health Management and Quality Assurance

2026-03-24T07:40:52Z

Author Singh, Prabjeet. editor. Singh, Avtar. editor. (orcid)0000-0002-5184-9085 Tyagi, Anuj. editor. (orcid)0000-0002-4818-0827 Benjakul, Soottawat. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-97-8549-0
Format: Electronic Resources
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Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 2

2026-03-24T07:40:52Z

Author Reis, José Luís. editor. (orcid)0000-0002-0987-0980 Peter, Marc K. editor. Reis, Luís Paulo. editor. (orcid)0000-0002-4709-1718 Bogdanovic, Zorica. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-97-3698-0
Format: Electronic Resources
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Marketing and Smart Technologies Proceedings of ICMarkTech 2024, Volume 1

2026-03-24T07:40:52Z

Author Reis, José Luís. editor. (orcid)0000-0002-0987-0980 Gomes, Luís Mendes. editor. Bogdanović, Zorica. editor. Santos, José Paulo Marques dos. editor. (orcid)0000-0002-5567-944X SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-981-96-3077-6
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Formulating pharma-, nutra-, and cosmeceutical products from herbal substances : dosage forms and delivery systems

2026-03-24T07:40:52Z

Author Singh, Anupama, 1983- editor. Kulhari, Hitesh, editor. Saharan, Vikas Anand, editor.
Preferred Shelf Number RS200 .F67 2025
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119769484
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Marketing for libraries and information services : systems and developments

2026-03-24T07:40:52Z

Preferred Shelf Number Z716.3 .M37 2025
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394401574
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From industry 4.0 to industry 6.0

2026-03-24T07:40:52Z

Author Machado, Carolina, 1965- editor. Davim, J. Paulo, editor.
Preferred Shelf Number T59.6 .F76 2025
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394372775
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Marketing and Smart Technologies Proceedings of ICMarkTech 2024, Volume 2

2026-03-24T07:40:52Z

Author Reis, José Luís. editor. (orcid)0000-0002-0987-0980 Cascalho, José. editor. Peter, Marc K. editor. Reis, Luís Paulo. editor. (orcid)0000-0002-4709-1718 Tiago, Maria Teresa. editor.
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Electronic Access https://doi.org/10.1007/978-981-96-3081-3
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Unlocking the Hidden Potentials of Organization Through Merging of Humans and Digitals Volume 2

2026-03-24T07:40:52Z

Author Štavljanin, Velimir. editor. Mijatović, Ivana. editor. Luković, Ivan. editor. (orcid)0000-0003-1319-488X SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-032-08090-5
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Integration of Artificial Intelligence in IoT: Opportunities and Challenges Proceedings of 9th International Conference on Internet of Things and Connected Technologies (ICIoTCT 2024)

2026-03-24T07:40:52Z

Author Lin, Frank. editor. Kesswani, Nishtha. editor. Patel, Ashok. editor. Bordoloi, Sushanta. editor. Koley, Chaitali. editor.
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Electronic Access https://doi.org/10.1007/978-981-96-5918-0
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Peopling marketing, organization, and technology : interactionist studies in marketing interaction

2026-03-24T07:40:52Z

Author Vom Lehn, Dirk, author.
Preferred Shelf Number HF5415.32
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781315661421 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces

2026-03-24T07:40:52Z

Author Steadman, Chloe, editor. Coffin, Jack, editor.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003288510 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Systems theory and agile brand management : the educative view of branding

2026-03-24T07:40:52Z

Author Lies, Jan, author.
Preferred Shelf Number HF5415.15
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003491057 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Social media in the fashion industry : fundamentals strategy and research methods

2026-03-24T07:40:52Z

Author SanMiguel, Patricia, author. Nobile, Tekila Harley, author. Sanchez-Blanco, Cristina, author. Sabatini, Nadzeya, author.
Preferred Shelf Number HM851 .S26 2024
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003505495 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology

2026-03-24T07:40:52Z

Author Gabay, J. Jonathan, author.
Preferred Shelf Number HF5415.1265
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003409793 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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MARKETING IN DEVELOPING NATIONS : contemporary developments, cases and problems in Africa, Asia and the Middle East

2026-03-24T07:40:52Z

Author Oniku, Ayodele C.
Preferred Shelf Number HF5415.12 .D44
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003441274 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Storytelling in marketing and brand communications

2026-03-24T07:40:52Z

Author Moin, S. M. A., author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032689548 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Shopping centre marketing : value creation and customer engagement

2026-03-24T07:40:52Z

Author Krowicki, Piotr, author. Maciejewski, Grzegorz, author.
Preferred Shelf Number HF5430
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032690544 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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PLACE MARKETING AND TEMPORALITY

2026-03-24T07:40:52Z

Author Warnaby, Gary.
Preferred Shelf Number HT325
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032689937 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Explainable Artificial Intelligence in the Digital Sustainability Administration Proceedings of the 2nd International Conference on Explainable Artificial Intelligence in the Digital Sustainability Administration (AIRDS 2024)

2026-03-24T07:40:52Z

Author Alnoor, Alhamzah. editor. (orcid)0000-0003-2873-2054 Camilleri, Mark. editor. (orcid)0000-0003-1288-4256 Al-Abrrow, Hadi A. editor. (orcid)0000-0003-1414-3283 Valeri, Marco. editor. (orcid)0000-0002-9744-506X Bayram, Gül Erkol. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-63717-9
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Bayesian statistics and marketing

2026-03-24T07:40:52Z

Author Rossi, Peter E. (Peter Eric), 1955- author. Allenby, Greg M. (Greg Martin), 1956- author. Misra, Sanjog, author.
Preferred Shelf Number HF5415.2 .R675 2024
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148
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Intelligent techniques for predictive data analytics

2026-03-24T07:40:52Z

Author Singh, Neha (Electronic engineering professor), editor. Birla, Shilpi, editor. Ansari, Mohd Dilshad, editor. Shukla, Neeraj Kumar, editor. John Wiley & Sons, publisher.
Preferred Shelf Number TA340 .I56 2024
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394227990
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Buyer personas : gain deep insight into your customers' buying decisions and win more business

2026-03-24T07:40:52Z

Author Kraus, Jim (President of Buyer Persona Institute), author. Revella, Adele, author.
Preferred Shelf Number HF5415.32 .R48 2024
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308699
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Wine Management and Marketing. 2 : Responses of the Industry to Crises and New Expectations

2026-03-24T07:40:52Z

Author Cherit, Foued, editor. Maurel, Carole, editor. Amadieu, Paul, editor. Hannin, Hervé, editor.
Preferred Shelf Number HD9370.5 .W55 2024 EB
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394302208
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Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 1

2026-03-24T07:40:52Z

Author Reis, José Luís. editor. Del Rio Araujo, Marisa. editor. Reis, Luís Paulo. editor. (orcid)0000-0002-4709-1718 dos Santos, José Paulo Marques. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-981-99-0333-7
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Development Methodologies for Big Data Analytics Systems Plan-driven, Agile, Hybrid, Lightweight Approaches

2026-03-24T07:40:52Z

Author Mora, Manuel. editor. (orcid)0000-0003-1631-5931 Wang, Fen. editor. Marx Gomez, Jorge. editor. (orcid)0000-0002-7833-7549 Duran-Limon, Hector. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-40956-1
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Computational Intelligence for Modern Business Systems Emerging Applications and Strategies

2026-03-24T07:40:52Z

Author Kautish, Sandeep. editor. (orcid)0000-0001-5120-5741 Chatterjee, Prasenjit. editor. (orcid)0000-0002-7994-4252 Pamucar, Dragan. editor. (orcid)0000-0001-8522-1942 Pradeep, N. editor. Singh, Deepmala. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-5354-7
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Handbook of Integrated Circuit Industry

2026-03-24T07:40:52Z

Author Wang, Yangyuan. editor. Chi, Min-Hwa. editor. Lou, Jesse Jen-Chung. editor. Chen, Chun-Zhang. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-2836-1
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Management, Tourism and Smart Technologies ICMTT 2023 Volume 2

2026-03-24T07:40:52Z

Author Montenegro, Carlos. editor. Rocha, Álvaro. editor. (orcid)0000-0002-0750-8187 Cueva Lovelle, Juan Manuel. editor. (orcid)0000-0002-7812-7242 SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-43733-5
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Management, Tourism and Smart Technologies ICMTT 2023 Volume 1

2026-03-24T07:40:52Z

Author Montenegro, Carlos. editor. Rocha, Álvaro. editor. (orcid)0000-0002-0750-8187 Cueva Lovelle, Juan Manuel. editor. (orcid)0000-0002-7812-7242 SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-44131-8
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Blockchain-Based Data Security in Heterogeneous Communications Networks

2026-03-24T07:40:52Z

Author Liu, Dongxiao. author. Shen, Xuemin (Sherman). author. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-52477-6
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Advances in Tourism, Technology and Systems Selected Papers from ICOTTS 2023, Volume 2

2026-03-24T07:40:52Z

Author Carvalho, João Vidal. editor. (orcid)0000-0001-9727-0557 Abreu, António. editor. Liberato, Dália. editor. Rebolledo, José Angel Díaz. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-981-99-9758-9
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Advances in Tourism, Technology and Systems Selected Papers from ICOTTS 2023, Volume 1

2026-03-24T07:40:52Z

Author Abreu, António. editor. Carvalho, João Vidal. editor. (orcid)0000-0001-9727-0557 Liberato, Pedro. editor. Monroy, Hazael Cerón. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-981-99-9765-7
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Ethics of Modern Stem Cell Research and Therapy

2026-03-24T07:40:52Z

Author von Schwarz, Ernst R. author. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-64843-4
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Stingless Bee Nest Cerumen and Propolis, Volume 2

2026-03-24T07:40:52Z

Author Vit, Patricia. editor. Bankova, Vassya. editor. (orcid)0000-0002-2417-6313 Popova, Milena. editor. Roubik, David W. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-43887-5
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Stingless Bee Nest Cerumen and Propolis, Volume 1

2026-03-24T07:40:52Z

Author Vit, Patricia. editor. Bankova, Vassya. editor. (orcid)0000-0002-2417-6313 Popova, Milena. editor. Roubik, David W. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-43274-3
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Discrimination testing in sensory evaluation

2026-03-24T07:40:52Z

Author Rogers, Lauren, editor.
Preferred Shelf Number QP435 .D57 2024
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781118635353
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Advances in Fashion and Design Research II Proceedings of the 6th International Fashion and Design Congress, CIMODE 2023, October 4-6, 2023, Mexico City, Mexico

2026-03-24T07:40:52Z

Author Cunha, Joana. editor. Broega, Ana Cristina. editor. Carvalho, Helder. editor. (orcid)0000-0003-0472-1107 Providência, Bernardo. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-43937-7
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AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises

2026-03-24T07:40:52Z

Author Alareeni, Bahaaeddin. editor. (orcid)0000-0003-0909-2207 Elgedawy, Islam. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-42085-6
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Arbuscular Mycorrhizal Fungi and Higher Plants Fundamentals and Applications

2026-03-24T07:40:52Z

Author Ahammed, Golam Jalal. editor. (orcid)0000-0001-9621-8431 Hajiboland, Roghieh. editor. (orcid)0000-0003-0552-4156 SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-8220-2
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Intelligent Systems, Business, and Innovation Research

2026-03-24T07:40:52Z

Author Khoury, Rim El. editor. (orcid)0000-0003-4359-7591 Nasrallah, Nohade. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-36895-0
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Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1

2026-03-24T07:40:52Z

Author Reis, José Luís. editor. (orcid)0000-0002-0987-0980 Zelený, Jiří. editor. Gavurová, Beáta. editor. (orcid)0000-0002-0606-879X Santos, José Paulo Marques dos. editor. (orcid)0000-0002-5567-944X SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-97-1552-7
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Analysis File of Drug-Induced Lung Injury Expert Opinion for Analysis of Big Data

2026-03-24T07:40:52Z

Author Gemma, Akihiko. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-97-3446-7
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ArtsIT, Interactivity and Game Creation 11th EAI International Conference, ArtsIT 2022, Faro, Portugal, November 21-22, 2022, Proceedings

2026-03-24T07:40:52Z

Author Brooks, Anthony L. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-28993-4
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E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II

2026-03-24T07:40:52Z

Author Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-32302-7
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E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I

2026-03-24T07:40:52Z

Author Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-32299-0
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Career Options in the Pharmaceutical and Biomedical Industry An Insider's Guide

2026-03-24T07:40:52Z

Author Thomas, Josse R. editor. Saso, Luciano. editor. van Schravendijk, Chris. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-14911-5
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Business Intelligence and Information Technology Proceedings of BIIT 2022

2026-03-24T07:40:52Z

Author Hassanien, Aboul Ella. editor. Zheng, Dequan. editor. Zhao, Zhijie. editor. Fan, Zhipeng. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-981-99-3416-4
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Innovations in Applied Informatics and Media Engineering

2026-03-24T07:40:52Z

Author Matsuo, Tokuro. editor. Fujimoto, Takayuki. editor. Lumban Gaol, Ford. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-30769-0
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Contemporary issues in luxury brand management

2026-03-24T07:40:52Z

Author Studente, Sylvie, editor. Cattaneo, Eleonora, editor.
Preferred Shelf Number HD9999 .L852
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003015826 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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REASSERTING THE DISNEY BRAND IN THE STREAMING ERA a critical examination of disney+.

2026-03-24T07:40:52Z

Author Brookey, Robert Alan. Phillips, Jason. Pollard, Timothy.
Preferred Shelf Number HE8700.7
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003364658 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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SOCIAL MARKETING principles and practice for delivering global change.

2026-03-24T07:40:52Z

Author Hastings, Gerard (Professor), author. Domegan, Christine, author.
Preferred Shelf Number HF5414
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003200086 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Research methods in luxury management

2026-03-24T07:40:52Z

Author Parnwell, Mike, author. Meng, Kelly, 1982- author.
Preferred Shelf Number HD9999 .L852
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003295372 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Sustainable marketing and customer value

2026-03-24T07:40:52Z

Author Chattopadhyay, Subrata (Economist), editor. Sondhi, Sundeep Singh, editor. Dalal, Arunava, author.
Preferred Shelf Number HF5413 .S875 2023
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003173311 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Marketing analytics : a machine learning approach

2026-03-24T07:40:52Z

Author Mansurali, A., editor. Jeyanthi, P. Mary, editor.
Preferred Shelf Number HF5415.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003300632 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Anti-consumption : exploring the opposition to consumer culture

2026-03-24T07:40:52Z

Author Cherrier, Hâeláene, editor. Lee, Michael S. W., editor.
Preferred Shelf Number HB835
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780367821586 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Hispanic market power : America's business growth engine

2026-03-24T07:40:52Z

Author Mizrahi, Isaac (Marketing executive), author.
Preferred Shelf Number HF5415.332 .M56
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003348931 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Research methodologies for business management

2026-03-24T07:40:52Z

Author Ratten, Vanessa, author.
Preferred Shelf Number HD30.4 .R38 2023
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003314516 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Developments in Information and Knowledge Management Systems for Business Applications Volume 7

2026-03-24T07:40:52Z

Author Kryvinska, Natalia. editor. Greguš, Michal. editor. Fedushko, Solomiia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-25695-0
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Proceedings of ICACTCE'23 - The International Conference on Advances in Communication Technology and Computer Engineering New Artificial Intelligence and the Internet of Things Based Perspective and Solutions

2026-03-24T07:40:52Z

Author Iwendi, Celestine. editor. Boulouard, Zakaria. editor. (orcid)0000-0002-4891-3760 Kryvinska, Natalia. editor. (orcid)0000-0003-3678-9229 SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-37164-6
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Advanced Hybrid Information Processing 6th EAI International Conference, ADHIP 2022, Changsha, China, September 29-30, 2022, Proceedings, Part II

2026-03-24T07:40:52Z

Author Fu, Weina. editor. Yun, Lin. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-28867-8
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Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III

2026-03-24T07:40:52Z

Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-23944-1
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Integrated Science of Global Epidemics

2026-03-24T07:40:52Z

Author Rezaei, Nima. editor. (orcid)0000-0002-3836-1827 SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-031-17778-1
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Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City - Volume 2 BDCPS 2022, December 16-17, 2022, Bangkok, Thailand

2026-03-24T07:40:52Z

Author Atiquzzaman, Mohammed. editor. Yen, Neil Yuwen. editor. Xu, Zheng. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-1157-8
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The Quintessence of Basic and Clinical Research and Scientific Publishing

2026-03-24T07:40:52Z

Author Jagadeesh, Gowraganahalli. editor. Balakumar, Pitchai. editor. Senatore, Fortunato. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-1284-1
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Brain-computer interface : using deep learning applications

2026-03-24T07:40:52Z

Author Sumithra, M. G., editor. Dhanaraj, Rajesh Kumar, editor. Milanova, Mariofanna, editor. Balusamy, Balamurugan, editor. Venkatesan, Chandran, editor.
Preferred Shelf Number QP360.7 .B73 2023
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119857655
Format: Electronic Resources
Availability Online Library~1

Product innovation toolbox : a field guide to consumer understanding and research

2026-03-24T07:40:52Z

Author Lopetcharat, Kannapon, editor. Paredes, Dulce, 1958- editor. Beckley, Jacqueline H., editor.
Preferred Shelf Number TS170 .P758 2023
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119723226
Format: Electronic Resources
Availability Online Library~1

Brands and consumers : a research overview

2026-03-24T07:40:52Z

Author Singh, Jaywant, author. Crisafulli, Benedetta, author.
Preferred Shelf Number HF5415.1255 .S5236 2023
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429449598 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Decision-making tools to support innovation : guidelines and case studies

2026-03-24T07:40:52Z

Author Enjolras, Manon, author. Galvez, Daniel, author. Camargo, Mauricio, author.
Preferred Shelf Number HM846 .E55 2023
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394228997
Format: Electronic Resources
Availability Online Library~1

ADVANCES IN MANAGEMENT RESEARCH emerging challenges and trends.

2026-03-24T07:40:52Z

Author Chandra, Debasis. Sengupta, Amrita. Mohanti, Debaditya.
Preferred Shelf Number HD31.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003366638 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS

2026-03-24T07:40:52Z

Author Mesquita, José Marcos Carvalho de, author. Kostelijk, Erik, author.
Preferred Shelf Number HF5415.125 .M473 2022 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003196617 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Brand management in a co-creation perspective : communication as constitutive of brands

2026-03-24T07:40:52Z

Author Hansen, Heidi (Marketing researcher), author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003050100 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Storytelling and market research : a practical user guide

2026-03-24T07:40:52Z

Author John, C. Frederic, author.
Preferred Shelf Number HF5415.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003202516 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Value first, then price : building value-based pricing strategies

2026-03-24T07:40:52Z

Author Hinterhuber, Andreas, editor. Snelgrove, Todd, editor.
Preferred Shelf Number HF5416.5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003177937 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Brand metrics : measuring brand efficacy along the customer journey

2026-03-24T07:40:52Z

Author Kall, Jacek, author.
Preferred Shelf Number HD69 .B7 K3497 2022
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003167235 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Philosophy of marketing : the new realist approach

2026-03-24T07:40:52Z

Author Giannasi, Matteo, author. Casarin, Francesco, 1960- author.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003206033 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Corporate brand design : developing and managing brand identity

2026-03-24T07:40:52Z

Author Foroudi, Mohammad Mahdi, author. Foroudi, Pantea, 1974- author.
Preferred Shelf Number HF5415.1255 .F67 2022
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003054153 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Product development : an engineer's guide to business considerations, real-world product testing, and launch

2026-03-24T07:40:52Z

Author Tennant, David V., author.
Preferred Shelf Number TS170 .T46 2022
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119780205
Format: Electronic Resources
Availability Online Library~1

Marketing alet çantası

2026-03-24T07:40:52Z

Author Külekçi Dağdeviren, Tuğba.
Preferred Shelf Number HF5415 K54 2021
Format: Books
Availability Beytepe Library~1

Absolute essentials of strategic marketing

2026-03-24T07:40:52Z

Author Proctor, Tony, author.
Preferred Shelf Number HF5415.2 .P76 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003005704 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Common Data Sense for Professionals : A Process-Oriented Approach for Data-Science Projects.

2026-03-24T07:40:52Z

Author Jugulum, Rajesh.
Preferred Shelf Number T58.6
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003165279 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Evaluating social media marketing : social proof and online buyer behaviour

2026-03-24T07:40:52Z

Author Sanak-Kosmowska, Katarzyna, 1984- author.
Preferred Shelf Number HF5415.1265
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003128052 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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NEW CONSUMER CULTURE IN CHINA the flower market and new everyday consumption.

2026-03-24T07:40:52Z

Author Liu, Xi.
Preferred Shelf Number HB801
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429280122 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Transforming relationship marketing : strategies and business models in the digital age

2026-03-24T07:40:52Z

Author Thaichon, Park, editor. Ratten, Vanessa, editor.
Preferred Shelf Number HF5415.55
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003090717 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Building corporate identity, image and reputation in the digital era

2026-03-24T07:40:52Z

Author Melewar, T. C., editor.
Preferred Shelf Number HD59.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003080572 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Sustainable branding : ethical, social, and environmental cases and perspectives

2026-03-24T07:40:52Z

Author Foroudi, Pantea, 1974- editor. Palazzo, Maria, editor.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780367855703 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Stakeholder involvement in social marketing : challenges and approaches to engagement

2026-03-24T07:40:52Z

Author Knox, Kathy, editor. Kubacki, Krzysztof, editor. Rundle-Thiele, Sharyn, editor.
Preferred Shelf Number HF5414 .S73 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429055898 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

The Routledge companion to strategic marketing

2026-03-24T07:40:52Z

Author Schlegelmilch, Bodo B., editor. Winer, Russell S., editor.
Preferred Shelf Number HF5415.13
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781351038669 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Netnography unlimited : understanding technoculture using qualitative social media research

2026-03-24T07:40:52Z

Author Kozinets, Robert V., 1964- editor. Gambetti, Rossella, editor.
Preferred Shelf Number H61.95 .N38 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003001430 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Intercultural Marketing Theory and Practice.

2026-03-24T07:40:52Z

Author Beveridge, Ivana.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003025344 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Item response theory

2026-03-24T07:40:52Z

Author Bock, R. Darrell, author. Gibbons, Robert D., 1955- author.
Preferred Shelf Number BF39.2 .I84 B63 2021
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119716723
Format: Electronic Resources
Availability Online Library~1

Innovation economics, engineering and management handbook. 2, Special themes

2026-03-24T07:40:52Z

Author Uzunidis, Dimitri, editor. Kasmi, Fedoua, editor. Adatto, Laurent, editor.
Preferred Shelf Number HC79 .T4
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119832522
Format: Electronic Resources
Availability Online Library~1

Innovation Economics, Engineering and Management Handbook. 1, Main themes

2026-03-24T07:40:52Z

Author Uzunidis, Dimitri, editor. Kasmi, Fedoua, editor. Adatto, Laurent, editor.
Preferred Shelf Number HC79 .T4
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119832492
Format: Electronic Resources
Availability Online Library~1

The handbook of applied communication research. Volume I

2026-03-24T07:40:52Z

Author O'Hair, Dan. O'Hair, Mary John.
Preferred Shelf Number P91.3
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119399926
Format: Electronic Resources
Availability Online Library~1

Defining, measuring and managing consumer experiences

2026-03-24T07:40:52Z

Author Sorrentino, Annarita, author.
Preferred Shelf Number HF5415.32 .S67 2020 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003037347 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

The art of successful brand collaborations : partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more

2026-03-24T07:40:52Z

Author Michel, Géraldine, author. Willing, Reine, author.
Preferred Shelf Number HD69 .S8
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781351014472 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

The business of data : commercial opportunities and social challenges in a world fuelled by data

2026-03-24T07:40:52Z

Author De Saulles, Martin, author.
Preferred Shelf Number HC79 .I55
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429427022 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Engaging brands : a customer-centric approach for superior experiences

2026-03-24T07:40:52Z

Author Addis, Michela, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429504266 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Measuring business interruption losses and other commercial damages : an economic approach

2026-03-24T07:40:52Z

Author Gaughan, Patrick A., author.
Preferred Shelf Number KF1250 .G38 2020
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119648055
Format: Electronic Resources
Availability Online Library~1

Effective SEO and content marketing : the ultimate guide for maximizing free web traffic

2026-03-24T07:40:52Z

Author Papagiannis, Nicholas, author.
Preferred Shelf Number HF5415.1265
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119628682
Format: Electronic Resources
Availability Online Library~1

Women of color in tech : a blueprint for inspiring and mentoring the next generation of technology innovators

2026-03-24T07:40:52Z

Author Tedrick, Susanne.
Preferred Shelf Number T36
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119633532
Format: Electronic Resources
Availability Online Library~1

Profit maximization techniques for operating chemical plants

2026-03-24T07:40:52Z

Author Lahiri, Sandip Kumar, 1970- author.
Preferred Shelf Number TP155.2 .C67 L34 2020
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119532231
Format: Electronic Resources
Availability Online Library~1

Wine management and marketing : opportunities for companies and challenges for the industry

2026-03-24T07:40:52Z

Author Cherit, Foued, editor. Maurel, Carole, editor. Amadieu, Paul, editor. Hannin, Hervé, editor.
Preferred Shelf Number HD9370.5
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119777434
Format: Electronic Resources
Availability Online Library~1

Innovative research in life sciences : pathways to scientific impact, public health improvement, and economic progress

2026-03-24T07:40:52Z

Author Balas, E. A. (E. Andrew), author.
Preferred Shelf Number RA425 .B35 2019
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119225898
Format: Electronic Resources
Availability Online Library~1

Drug-Drug Interactions

2026-03-24T07:40:52Z

Author David Rodrigues, A., editor. Taylor and Francis.
Preferred Shelf Number RM302 .D784 2008
Electronic Access Click here to view.
Format: Electronic Resources
Availability Online Library~1

Predicting trends and building strategies for consumer engagement in retail environments

2026-03-24T07:40:52Z

Author Granata, Giuseppe, 1965- editor. Tartaglione, Andrea Moretta, 1971- editor. Tsiakis, Theodosios, 1978- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7
Format: Electronic Resources
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Consumer Behaviour and Sustainable Fashion Consumption

2026-03-24T07:40:52Z

Author Muthu, Subramanian Senthilkannan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-13-1265-6
Format: Electronic Resources
Availability Online Library~1

Sustainable Fashion: Consumer Awareness and Education

2026-03-24T07:40:52Z

Author Muthu, Subramanian Senthilkannan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-13-1262-5
Format: Electronic Resources
Availability Online Library~1

Fast Fashion, Fashion Brands and Sustainable Consumption

2026-03-24T07:40:52Z

Author Muthu, Subramanian Senthilkannan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-13-1268-7
Format: Electronic Resources
Availability Online Library~1

Design Principles and Methodologies From Conceptualization to First Prototyping with Examples and Case Studies

2026-03-24T07:40:52Z

Author Freddi, Alessandro. author. Salmon, Mario. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-95342-7
Format: Electronic Resources
Availability Online Library~1

Measurement in marketing : operationalization of latent constructs

2026-03-24T07:40:52Z

Author Frikha, Azza, author.
Preferred Shelf Number HF5415.2
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119671374
Format: Electronic Resources
Availability Online Library~1

Experimental methods in survey research : techniques that combine random sampling with random assignment

2026-03-24T07:40:52Z

Author Lavrakas, Paul J., editor.
Preferred Shelf Number HM538 .E97 2019
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119083771
Format: Electronic Resources
Availability Online Library~1

The handbook of communication engagement

2026-03-24T07:40:52Z

Author Johnston, Kim Amanda, 1965- editor. Taylor, Maureen, 1965- editor.
Preferred Shelf Number HF5718 .J674 2018
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600
Format: Electronic Resources
Availability Online Library~1

Ecosystems Knowledge : Modeling and Analysis Method for Information and Communication

2026-03-24T07:40:52Z

Author Szoniecky, Samuel, author.
Preferred Shelf Number QH541.15 .E267
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119388777
Format: Electronic Resources
Availability Online Library~1

Assured cloud computing

2026-03-24T07:40:52Z

Author Campbell, Roy Harold, editor. Kamhoua, Charles A., editor. Kwiat, Kevin A., editor.
Preferred Shelf Number QA76.585 .A87 2018 EB
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119428497
Format: Electronic Resources
Availability Online Library~1

Market research methods in the sports industry

2026-03-24T07:40:52Z

Author ¿̐ưSeri¿̐ưc, Neven, author. Ljubica, Jasenko, author.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787541917
Format: Electronic Resources
Availability Online Library~1

No small change : why financial services needs a new kind of marketing

2026-03-24T07:40:52Z

Author Camp, Lucian, 1953- author. Thomson, Anthony, 1954- author.
Preferred Shelf Number HG173 .C2675 2018
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961
Format: Electronic Resources
Availability Online Library~1

The handbook of organizational rhetoric and communication

2026-03-24T07:40:52Z

Author Ihlen, Øyvind, editor. Heath, Robert L. (Robert Lawrence), 1941- editor.
Preferred Shelf Number HD30.3 .H36 2018
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265771
Format: Electronic Resources
Availability Online Library~1

Consumer and sensory evaluation techniques : how to sense successful products

2026-03-24T07:40:52Z

Author Saint-Denis, Cecilia Y., 1972- author.
Preferred Shelf Number TA418.5 .S35 2018
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119405559
Format: Electronic Resources
Availability Online Library~1

Digital Economy. Emerging Technologies and Business Innovation Second International Conference, ICDEc 2017, Sidi Bou Said, Tunisia, May 4-6, 2017, Proceedings

2026-03-24T07:40:52Z

Author Jallouli, Rim. editor. (orcid)0000-0002-2179-3316 Zaïane, Osmar R. editor. Bach Tobji, Mohamed Anis. editor. (orcid)0000-0001-8268-8870 Srarfi Tabbane, Rym. editor. Nijholt, Anton. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-62737-3
Format: Electronic Resources
Availability Online Library~1

Business Models and ICT Technologies for the Fashion Supply Chain Proceedings of IT4Fashion 2016

2026-03-24T07:40:52Z

Author Rinaldi, Rinaldo. editor. Bandinelli, Romeo. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-48511-9
Format: Electronic Resources
Availability Online Library~1

Advances in Business ICT: New Ideas from Ongoing Research

2026-03-24T07:40:52Z

Author Pełech-Pilichowski, Tomasz. editor. Mach-Król, Maria. editor. Olszak, Celina M. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-47208-9
Format: Electronic Resources
Availability Online Library~1

Eye Tracking Methodology Theory and Practice

2026-03-24T07:40:52Z

Author Duchowski, Andrew T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-57883-5
Format: Electronic Resources
Availability Online Library~1

Air Pollution Impacts on Plants in East Asia

2026-03-24T07:40:52Z

Author Izuta, Takeshi. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-4-431-56438-6
Format: Electronic Resources
Availability Online Library~1

Textbook of Aging Skin

2026-03-24T07:40:52Z

Author Farage, Miranda A. editor. Miller, Kenneth W. editor. Maibach, Howard I. editor. (orcid)0000-0003-0430-475X SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-662-47398-6
Format: Electronic Resources
Availability Online Library~1

Communications writing and design : the integrated manual for marketing, advertising, and public relations

2026-03-24T07:40:52Z

Author DiMarco, John, editor.
Preferred Shelf Number HM851
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485
Format: Electronic Resources
Availability Online Library~1

Flavor, satiety and food intake

2026-03-24T07:40:52Z

Author Tepper, Beverly J., editor. Yeomans, Martin, editor.
Preferred Shelf Number QP136 .F54 2017 EB
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119044970
Format: Electronic Resources
Availability Online Library~1

Data Science Third International Conference of Pioneering Computer Scientists, Engineers and Educators, ICPCSEE 2017, Changsha, China, September 22-24, 2017, Proceedings, Part I

2026-03-24T07:40:52Z

Author Zou, Beiji. editor. Li, Min. editor. Wang, Hongzhi. editor. Song, Xianhua. editor. (orcid)0000-0002-0111-8559 Xie, Wei. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-10-6385-5
Format: Electronic Resources
Availability Online Library~1

Robust Representation for Data Analytics Models and Applications

2026-03-24T07:40:52Z

Author Li, Sheng. author. Fu, Yun. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-60176-2
Format: Electronic Resources
Availability Online Library~1

Data Science Third International Conference of Pioneering Computer Scientists, Engineers and Educators, ICPCSEE 2017, Changsha, China, September 22-24, 2017, Proceedings, Part II

2026-03-24T07:40:52Z

Author Zou, Beiji. editor. Han, Qilong. editor. Sun, Guanglu. editor. (orcid)0000-0003-2589-1164 Jing, Weipeng. editor. Peng, Xiaoning. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-10-6388-6
Format: Electronic Resources
Availability Online Library~1

Supplier Selection An MCDA-Based Approach

2026-03-24T07:40:52Z

Author Mukherjee, Krishnendu. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-81-322-3700-6
Format: Electronic Resources
Availability Online Library~1

Agriculturally Important Microorganisms Commercialization and Regulatory Requirements in Asia

2026-03-24T07:40:52Z

Author Singh, Harikesh Bahadur. editor. Sarma, Birinchi Kumar. editor. (orcid)0000-0002-1041-8422 Keswani, Chetan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-10-2576-1
Format: Electronic Resources
Availability Online Library~1

Biomaterials and Medical Devices A Perspective from an Emerging Country

2026-03-24T07:40:52Z

Author Mahyudin, Ferdyansyah. editor. Hermawan, Hendra. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-14845-8
Format: Electronic Resources
Availability Online Library~1

Time-dependent measures of perception in sensory evaluation

2026-03-24T07:40:52Z

Author Kemp, Sarah E., editor. Hort, Joanne, editor. Hollowood, Tracey, editor.
Preferred Shelf Number QP435 .K442 2016 EB
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781118991640
Format: Electronic Resources
Availability Online Library~1

Anticipation Across Disciplines

2026-03-24T07:40:52Z

Author Nadin, Mihai. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-22599-9
Format: Electronic Resources
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Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings

2026-03-24T07:40:52Z

Author Abramowicz, Witold. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-19027-3
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Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I

2026-03-24T07:40:52Z

Author Cao, Tru. editor. Lim, Ee-Peng. editor. Zhou, Zhi-Hua. editor. Ho, Tu-Bao. editor. Cheung, David. editor.
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-18038-0
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Multi-Level Decision Making Models, Methods and Applications

2026-03-24T07:40:52Z

Author Zhang, Guangquan. author. Lu, Jie. author. Gao, Ya. author. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-3-662-46059-7
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Ubiquitous Computing Application and Wireless Sensor UCAWSN-14

2026-03-24T07:40:52Z

Author Park, James J. (Jong Hyuk). editor. Pan, Yi. editor. Chao, Han-Chieh. editor. Yi, Gangman. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-94-017-9618-7
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Yeni pazarlama tekniği olarak niş pazar girişimciliği: niş olursa yaparım abi!

2026-03-24T07:40:52Z

Author Çakırer, Mehmet Akif.
Preferred Shelf Number HF5415.127 C139 2015
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Pazarlama araştırması

2026-03-24T07:40:52Z

Author Burns, Alvin C. Bush, Ronald F. Orel, Fatma Demirci.
Preferred Shelf Number HF5415.2 B77 2015
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Social Informatics SocInfo 2014 International Workshops, Barcelona, Spain, November 11, 2014, Revised Selected Papers

2026-03-24T07:40:52Z

Author Aiello, Luca Maria. editor. McFarland, Daniel. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-15168-7
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Generic drug product development : solid oral dosage forms

2026-03-24T07:40:52Z

Author Shargel, Leon, 1941- Kanfer, Isadore.
Preferred Shelf Number RS55.2 .G46 2014
Electronic Access Click here to view.
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Pharmaceutical Marketing in the 21st Century

2026-03-24T07:40:52Z

Author Smith, Mickey, author.
Preferred Shelf Number HD9665.5 S658 2014
Electronic Access Click here to view.
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Novel techniques in sensory characterization and consumer profiling

2026-03-24T07:40:52Z

Author Varela Tomasco, Paula, editor. Ares, Gaston, editor.
Preferred Shelf Number TX546 .N69 2014
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Online panel research : a data quality perspective

2026-03-24T07:40:52Z

Author Callegaro, Mario, editor.
Preferred Shelf Number ONLINE(341749.1)
Electronic Access ebrary http://site.ebrary.com/id/10856847 John Wiley http://dx.doi.org/10.1002/9781118763520 MyiLibrary http://www.myilibrary.com?id=595065
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Rapid sensory profiling techniques and related methods : applications in new product development and consumer research

2026-03-24T07:40:52Z

Author Delarue, Julien, editor. Lawlor, J. Ben, editor. Rogeaux, Michel, editor.
Preferred Shelf Number ONLINE(355367.1)
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9781782422488
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The history of marketing science

2026-03-24T07:40:52Z

Author Winer, Russell S. Neslin, Scott A., 1952-
Preferred Shelf Number HF5415.2 H55 2014
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Data Scientists at Work

2026-03-24T07:40:52Z

Author Gutierrez, Sebastian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-1-4302-6599-3
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Analysis of mixed data : methods & applications

2026-03-24T07:40:52Z

Author De Leon, Alexander R. Chough, Keumhee Carriere.
Preferred Shelf Number QA278 .A49737 2013
Electronic Access Click here to view.
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Consumer.ology the truth about consumers and the psychology of shopping

2026-03-24T07:40:52Z

Author Graves, Philip.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=521330
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Product innovation toolbox a field guide to consumer understanding and research

2026-03-24T07:40:52Z

Author Beckley, Jacqueline H. Paredes, Maria Dulce. Lopetcharat, Kannapon.
Preferred Shelf Number ONLINE
Electronic Access Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624 John Wiley http://dx.doi.org/10.1002/9781118229248 http://swb.eblib.com/patron/FullRecord.aspx?p=861624
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Consumer-brand relationships theory and practice

2026-03-24T07:40:52Z

Author Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing management a cultural perspective

2026-03-24T07:40:52Z

Author Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Social media analytics effective tools for building, interpreting, and using metrics

2026-03-24T07:40:52Z

Author Sponder, Marshall.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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Citizen Science : Public Participation in Environmental Research

2026-03-24T07:40:52Z

Author Dickinson, Janis L., 1955- editor. Bonney, Rick, 1954- editor. Louv, Richard, writer of foreword. Fitzpatrick, John W., writer of afterword.
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.7591/j.ctt7v7pp
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Une façon differente de faire de la recherche en vente et marketing petit guide pour les chercheurs humbles

2026-03-24T07:40:52Z

Author Mesly, Olivier. Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
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Consumer satisfaction advancements in theory, modeling, and empirical findings

2026-03-24T07:40:52Z

Author Peluso, Alessandro M., 1978-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=485697
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Careers in marketing

2026-03-24T07:40:52Z

Author Stair, Lila B. Stair, Leslie.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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The big book of marketing lessons and best practices from the world's greatest companies

2026-03-24T07:40:52Z

Author Bennett, Anthony G.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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Marketing IT products and services

2026-03-24T07:40:52Z

Author Keyes, Jessica, 1950, author.
Preferred Shelf Number HF5415 .K464 2010
Electronic Access Click here to view.
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Drivers of Innovation in Pediatric Nutrition : 66th Nestlé Nutrition Institute Workshop, Pediatric Program, Sanya, November 2009

2026-03-24T07:40:52Z

Author Koletzko, B., editor. Koletzko, S., editor. Ruemmele, F., editor.
Preferred Shelf Number XX(548802.1)
Electronic Access https://karger.com/book/doi/10.1159/isbn.978-3-8055-9455-4
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Marketing the basics

2026-03-24T07:40:52Z

Author Moore, Karl, 1955- Pareek, Niketh.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Freud on Madison Avenue motivation research and subliminal advertising in America

2026-03-24T07:40:52Z

Author Samuel, Lawrence R. Project Muse.
Preferred Shelf Number ONLINE
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An integrated approach to new food product development

2026-03-24T07:40:52Z

Author Moskowitz, Howard R. Saguy, Israel, 1946- Straus, Tim.
Preferred Shelf Number TX367 .I56 2009
Electronic Access Click here to view.
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Managed care pharmacy practice

2026-03-24T07:40:52Z

Author Navarro, Robert.
Preferred Shelf Number QV 737 M2648 2009
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14. Ulusal pazarlama kongresi : "Küreselden yerele... GLOKAL PAZARLAMA", 14-17 Ekim 2009 Yozgat.

2026-03-24T07:40:52Z

Author Ulusal Pazarlama Kongresi (14th : 2009 : Yozgat, Turkey). Bozok Üniversitesi
Preferred Shelf Number HF5415.12.T9 U50 2009
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13. Ulusal pazarlama kongresi : "sürdürülebilirlik ve pazarlama", 30 Ekim-1 Kasım 2008 Adana.

2026-03-24T07:40:52Z

Author Ulusal Pazarlama Kongresi (13 : 2008 : Adana, Turkey). Bozok Üniversitesi
Preferred Shelf Number HF5415.12.T9 U51 2008
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Availability Beytepe Library~1

The pharmaceutical regulatory process

2026-03-24T07:40:52Z

Author Berry, Ira R., 1942- Martin, Robert P. (Robert Paul)
Preferred Shelf Number KF2036 .D7 P47 2008
Electronic Access Click here to view.
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Pazarlama araştırmaları : Tasarım ve analiz

2026-03-24T07:40:52Z

Author Kavak, Bahtışen.
Preferred Shelf Number HF5415.2 K38 2008
Format: Books
Availability Beytepe Library~4

The fast path to corporate growth leveraging knowledge and technologies to new market applications

2026-03-24T07:40:52Z

Author Meyer, Marc H.
Preferred Shelf Number ONLINE
Electronic Access Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195180862.001.0001
Format: Electronic Resources
Availability Online Library~1

Marketing essentials

2026-03-24T07:40:52Z

Author McDaniel, Carl Lamb, Charles W. Hair, Joseph F.
Preferred Shelf Number HF5415.2 M325 2007
Format: Books
Availability Beytepe Library~1

The process of new drug discovery and development

2026-03-24T07:40:52Z

Author Smith, Charles G. (Charles Giles) O'Donnell, James, Pharm. D. Smith, Charles G. (Charles Giles). Process of new drug discovery and development.
Preferred Shelf Number RM301.25 .S55 2006
Electronic Access Click here to view.
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Essentials of health care marketing

2026-03-24T07:40:52Z

Author Berkowitz, Eric N.
Preferred Shelf Number W 74.1 B513 2006
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Pazarlama araştırmalarına giriş (SPSS Destekli)

2026-03-24T07:40:52Z

Author Nakip, Mahir.
Preferred Shelf Number HF5415.2 N355 2005
Format: Books
Availability Beytepe Library~1

Bayesian statistics and marketing

2026-03-24T07:40:52Z

Author Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward)
Preferred Shelf Number ONLINE
Electronic Access Books24x7 http://www.books24x7.com/marc.asp?bookid=13451 John Wiley http://dx.doi.org/10.1002/0470863692
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Availability Online Library~1

Sales forecasting management a demand management approach

2026-03-24T07:40:52Z

Author Mentzer, John T. Moon, Mark A., 1955-
Preferred Shelf Number ONLINE(369280.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/sales-forecasting-management-2e
Format: Electronic Resources
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Generic drug product development : solid oral dosage forms

2026-03-24T07:40:52Z

Author Shargel, Leon, 1941- Kanfer, Isadore.
Preferred Shelf Number RS55.2 .G455 2005
Electronic Access Click here to view.
Format: Books
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Marketing management in Turkey : Cases and challenges

2026-03-24T07:40:52Z

Author Thompson, Donald N.
Preferred Shelf Number HF5415.12.T9 T46 2005
Format: Books
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Generic drug product development : solid oral dosage forms

2026-03-24T07:40:52Z

Author Shargel, Leon, 1941- Kanfer, Isadore.
Preferred Shelf Number QV 704 D8426 2005
Format: Books
Availability Health Sciences Library~1

Dimension Stone 2004 - New Perspectives for a Traditional Building Material : Proceedings of the International Conference in Dimension Stone 2004, 14-17 June, Prague, Czech Republic.

2026-03-24T07:40:52Z

Author Prikryl, R., editor.
Preferred Shelf Number TA426
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780203024492 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Pazarlama araştırmaları

2026-03-24T07:40:52Z

Author Kurtuluş, Kemal.
Preferred Shelf Number HF 5415.2 K9 2004
Format: Books
Availability Beytepe Library~2

Pazarlama reçeteleri : marka yöneticisinin el kitabı

2026-03-24T07:40:52Z

Author Borça, Güven.
Preferred Shelf Number HF 5415.13 .B67 2004
Format: Books
Availability Beytepe Library~1

Hypericum : The genus Hypericum

2026-03-24T07:40:52Z

Author Ernst, E. (Edzard), editor.
Preferred Shelf Number QK495 .G87
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780367800963 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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8. Ulusal pazarlama kongresi : konjonktürel pazarlama, 16-19 Ekim 2003 Kayseri.

2026-03-24T07:40:52Z

Author Ulusal Pazarlama Kongresi (8th : 2003 : Kayseri, Turkey). Erciyes Üniversitesi. İktisadi ve İdari Bilimler Fakültesi.
Preferred Shelf Number HF5415.12.T9 U49 2003
Format: Books
Availability Beytepe Library~1

Pazarlama araştırmasının temelleri

2026-03-24T07:40:52Z

Author Proctor, Tony. Er, İclem, çev.
Preferred Shelf Number HF5415.2 P7619 2003
Format: Books
Availability Beytepe Library~1

Pazarlama karmasına ilişkin müşteri algısının ölçümünde geliştirilmiş farklı ölçeklerin cep telefonu ürününe uygulanması

2026-03-24T07:40:52Z

Author Kaygın, Canan.
Preferred Shelf Number TEZ/5309 K182 2002
Format: Books
Availability Beytepe Library~1

Understanding and designing market research

2026-03-24T07:40:52Z

Author Webb, John Richard, 1949-
Preferred Shelf Number HF 5415.2 W39 2002
Format: Books
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Bölgesel kalkınmada pazarlama : bildiri kitabı, 28 Haziran 1 Temmuz 2001, Erzurum.

2026-03-24T07:40:52Z

Author Ulusal Pazarlama Kongresi (6. : 2001 : Erzurum)
Preferred Shelf Number HF 5415.12.T9 U48 2001
Format: Books
Availability Beytepe Library~1

Interpretive consumer research : Paradigms, methodologies & applications

2026-03-24T07:40:52Z

Author Beckmann, Suzanne C., ed. Elliott, Richard H., ed.
Preferred Shelf Number HF 5415.32 I584 2000
Format: Books
Availability Beytepe Library~1

Developing a market orientation

2026-03-24T07:40:52Z

Author Deshpande, Rohit. Marketing Science Institute.
Preferred Shelf Number ONLINE(368105.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/developing-a-market-orientation
Format: Electronic Resources
Availability Online Library~1

Elements of pharmaceutical pricing

2026-03-24T07:40:52Z

Author Kolassa, E. M.
Preferred Shelf Number HD9666.4 .K65 1997
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781439810477 Taylor & Francis https://www.taylorfrancis.com/books/9780367806910 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Dictionary of social and market research

2026-03-24T07:40:52Z

Author Koschnick, Wolfgang J., 1942-
Preferred Shelf Number HF5415.2 K627 1996
Format: Books
Availability Beytepe Library~1

Pazarlama araştırmaları (Yöntem ve teknikler)

2026-03-24T07:40:52Z

Author Kurtuluş, Kemal.
Preferred Shelf Number HF 5415.2 K9 1976
Format: Books
Availability Beytepe Library~3