Search Results for Marketing research.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$002bresearch.$0026ic$003dtrue$0026ps$003d300?dt=list2024-12-18T10:56:30ZMarketing researchent://SD_ILS/0/SD_ILS:2702442024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor McDaniel, Carl. Gates, Roger.<br/>Preferred Shelf Number HF5415.2 M382 2013<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Marketing researchent://SD_ILS/0/SD_ILS:977722024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Chisnall, Peter.<br/>Preferred Shelf Number HF 5415.2 C45 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Basic marketing researchent://SD_ILS/0/SD_ILS:1105612024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Churchill, Gilbert A. Brown, Tom J.<br/>Preferred Shelf Number HF 5415.2 C49 2007<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Basic marketing researchent://SD_ILS/0/SD_ILS:782692024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Churchill, Gilbert A.<br/>Preferred Shelf Number HF 5415.2 C49 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Contemporary marketing researchent://SD_ILS/0/SD_ILS:3853692024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor McDaniel, Carl D. Gates, Roger.<br/>Preferred Shelf Number HF5415.2 M382 1991<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Journal of marketing research.ent://SD_ILS/0/SD_ILS:2271182024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Amer. Marketing Ass.<br/>Preferred Shelf Number ALFABETİK V.13 1976<br/>Electronic Access <a href=" ">Business Source Complete</a><br/>Format: Continuing Resources Other<br/>Availability Beytepe Library~21 ~0<br/>Marketing information and researchent://SD_ILS/0/SD_ILS:2594582024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Housden, Matthew.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966625">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing research : Methodological foundationsent://SD_ILS/0/SD_ILS:802702024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Churchill, Gilbert A. Iacobucci, Dawn, ort. yaz.<br/>Preferred Shelf Number HF 5415.2 C5 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The essentials of marketing researchent://SD_ILS/0/SD_ILS:2620452024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203182598">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of online marketing researchent://SD_ILS/0/SD_ILS:790412024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Grossnickle, Joshua. Raskin, Oliver, ort. yaz.<br/>Preferred Shelf Number HF 5415.2 G776 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing research : an applied orientationent://SD_ILS/0/SD_ILS:2675212024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Malhotra, Naresh K.<br/>Preferred Shelf Number HF5415.2 M29 2011<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Statistics for marketing and consumer researchent://SD_ILS/0/SD_ILS:3694022024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Mazzocchi, Mario.<br/>Preferred Shelf Number ONLINE(369402.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research">http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml">http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing research a practical approachent://SD_ILS/0/SD_ILS:3688262024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Kolb, Bonita M.<br/>Preferred Shelf Number ONLINE(368826.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-research">http://sk.sagepub.com/books/marketing-research</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/marketing-research/SAGE.xml">http://srmo.sagepub.com/view/marketing-research/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing research : an applied approachent://SD_ILS/0/SD_ILS:108252024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Kinnear, Thomas C. Taylor, J. R., ort. yaz.<br/>Preferred Shelf Number HF 5415.2 K53 1983<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing research : text and casesent://SD_ILS/0/SD_ILS:710762024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Boyd, Harper W. Westfall, Ralph, ort. yaz.<br/>Preferred Shelf Number HF 5415.2 B623 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing research : Management and methodsent://SD_ILS/0/SD_ILS:108322024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Wentz, Walter B.<br/>Preferred Shelf Number HF 5415.2 W45 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Basic marketing research : integration of social mediaent://SD_ILS/0/SD_ILS:2685772024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Malhotra, Naresh K.<br/>Preferred Shelf Number HF5415.2 M35 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing research for beginners a practical handbookent://SD_ILS/0/SD_ILS:3410512024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Khoo, Hong Meng. Gale Group.<br/>Preferred Shelf Number ONLINE(341051.1)<br/>Electronic Access <a href="http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:hu_tr&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/A03Z">Available for Hacettepe University via Gale Virtual Reference Library. Click here to access</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing research : within a changing information environmentent://SD_ILS/0/SD_ILS:5128632024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Hair, Joseph F. Bush, Robert P. Ortinau, David J.<br/>Preferred Shelf Number HF5415.2 H258 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing research : An aid to decision makingent://SD_ILS/0/SD_ILS:764482024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Shao, Alan T.<br/>Preferred Shelf Number HF 5415.2 S469 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economicsent://SD_ILS/0/SD_ILS:4822442024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Service marketing strategies for small and medium enterprises : emerging research and opportunitiesent://SD_ILS/0/SD_ILS:4821022024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of research on entrepreneurship and marketing for global reach in the digital economyent://SD_ILS/0/SD_ILS:4818692024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policiesent://SD_ILS/0/SD_ILS:4877142024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Ding, Min. editor. Eliashberg, Jehoshua. editor. Stremersch, Stefan. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-1-4614-7801-0">https://doi.org/10.1007/978-1-4614-7801-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Field guide to case study research in business-to-business marketing and purchasingent://SD_ILS/0/SD_ILS:4214842024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421">https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing scales handbook : the top 20 multi-item measures used in consumer researchent://SD_ILS/0/SD_ILS:2675462024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Bruner, Gordon C.<br/>Preferred Shelf Number HF5415.2 B786 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Leading edge marketing research 21st-century tools and practicesent://SD_ILS/0/SD_ILS:3687022024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Kaden, Robert J. Linda, Gerald. Prince, Melvin.<br/>Preferred Shelf Number ONLINE(368702.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/leading-edge-marketing-research">http://sk.sagepub.com/books/leading-edge-marketing-research</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:2686842024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.<br/>Preferred Shelf Number HF5415.3 B323 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Qualitative research methods in public relations and marketing communicationsent://SD_ILS/0/SD_ILS:2664542024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Daymon, Christine, 1952- Holloway, Immy.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203846544">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:2717762024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.<br/>Preferred Shelf Number HF5415.3 B324 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing Intelligent Systems Using Soft Computing Managerial and Research Applicationsent://SD_ILS/0/SD_ILS:1930242024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Casillas, Jorge. editor. Martínez-López, Francisco J. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-15606-9">http://dx.doi.org/10.1007/978-3-642-15606-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Sensory marketing research on the sensuality of productsent://SD_ILS/0/SD_ILS:2661522024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Krishna, Aradhna.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203892060">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Researchent://SD_ILS/0/SD_ILS:2014862024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Pirker, Clemens. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8376-3">http://dx.doi.org/10.1007/978-3-8349-8376-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Experimental Business Research Marketing, Accounting and Cognitive Perspectives Volume IIIent://SD_ILS/0/SD_ILS:1650322024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Zwick, Rami. editor. Rapoport, Amnon. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/b104929">http://dx.doi.org/10.1007/b104929</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Doing research projects in marketing, management and consumer researchent://SD_ILS/0/SD_ILS:854782024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Hackley, Christopher E.<br/>Preferred Shelf Number HD 30.4 H28 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001ent://SD_ILS/0/SD_ILS:1051032024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Savard, Rejean, 1950-, ed. International Federation of Library Associations and Institutions.<br/>Preferred Shelf Number Z 716.3 .E32 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Qualitative research methods in public relations and marketing communicationsent://SD_ILS/0/SD_ILS:1035632024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Daymon, Christine, 1952- Holloway, Immy, ort. yaz.<br/>Preferred Shelf Number HD 59 .D347 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Handbook of quality-of-life research : an ethical marketing perspectiveent://SD_ILS/0/SD_ILS:1344422024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Sirgy, M. Joseph.<br/>Preferred Shelf Number HN25 .S53 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Brands, consumers, symbols, & research Sidney J. Levy on marketingent://SD_ILS/0/SD_ILS:3677782024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Levy, Sidney J., 1921- Rook, Dennis W.<br/>Preferred Shelf Number ONLINE(367778.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/brands-consumers-symbols-and-research">http://sk.sagepub.com/books/brands-consumers-symbols-and-research</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of marketing scales multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:3684362024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)<br/>Preferred Shelf Number ONLINE(368436.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/handbook-of-marketing-scales">http://sk.sagepub.com/books/handbook-of-marketing-scales</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml">http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The marketing research process : a managerial approach to purchasing relevant information for decision makingent://SD_ILS/0/SD_ILS:108242024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Cox, Keith Kohn. M., Ben, ort.yaz. Enis, Ben M., ort. yaz.<br/>Preferred Shelf Number HF 5415.2 C649 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Qualitative consumer researchent://SD_ILS/0/SD_ILS:4217672024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Belk, Russell W., editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing in and for a sustainable societyent://SD_ILS/0/SD_ILS:4219842024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Malhotra, Naresh K.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand meaning managementent://SD_ILS/0/SD_ILS:4216642024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor MacInnis, Deborah J. Park, C. Whan.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Shopper marketing and the role of in-store marketingent://SD_ILS/0/SD_ILS:4215502024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumption and spiritualityent://SD_ILS/0/SD_ILS:2614442024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Rinallo, Diego, 1973- Scott, Linda M. Maclaran, Pauline.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203106235">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Generation Y in consumer and labour marketsent://SD_ILS/0/SD_ILS:2600472024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Parment, Anders, 1972-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203803073">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Music, movies, meanings, and markets cinemajazzamatazzent://SD_ILS/0/SD_ILS:2602942024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Holbrook, Morris B.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203815533">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Beyond the consumption bubbleent://SD_ILS/0/SD_ILS:2653982024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Ekström, Karin M. Glans, Kay, 1951-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203835869">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Interpreting consumer choice the behavioral perspective modelent://SD_ILS/0/SD_ILS:2648742024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Foxall, G. R.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203866894">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Interactive marketing revolution or rhetoric?ent://SD_ILS/0/SD_ILS:2656852024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Miles, Christopher, 1967-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203852071">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Managing service firms the power of managerial marketingent://SD_ILS/0/SD_ILS:2647102024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Skålén, Per.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203854495">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Interpretation in social life, social science, and marketingent://SD_ILS/0/SD_ILS:2667432024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor O'Shaugnessy, John, 1927-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203871010">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Innovation and strategyent://SD_ILS/0/SD_ILS:4220762024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Varadarajan, Rajan, editor. Jayachandran, Satish, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing for actuaries : İndividual life, health and annuitiesent://SD_ILS/0/SD_ILS:796072024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Gilbert, Daton. Laporte, Paul D. Life Insurance Marketing and Research Association.<br/>Preferred Shelf Number HG 8781 M34 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>ArtsIT, Interactivity and Game Creation 11th EAI International Conference, ArtsIT 2022, Faro, Portugal, November 21-22, 2022, Proceedingsent://SD_ILS/0/SD_ILS:5203082024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Brooks, Anthony L. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520308.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-28993-4">https://doi.org/10.1007/978-3-031-28993-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part IIIent://SD_ILS/0/SD_ILS:5207522024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520752.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-23944-1">https://doi.org/10.1007/978-3-031-23944-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>E-Business. 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(orcid) Chi, Maomao. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520576.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-32299-0">https://doi.org/10.1007/978-3-031-32299-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advanced Hybrid Information Processing 6th EAI International Conference, ADHIP 2022, Changsha, China, September 29-30, 2022, Proceedings, Part IIent://SD_ILS/0/SD_ILS:5203712024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Fu, Weina. editor. Yun, Lin. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520371.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-28867-8">https://doi.org/10.1007/978-3-031-28867-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing alet çantasıent://SD_ILS/0/SD_ILS:5117402024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Külekçi Dağdeviren, Tuğba.<br/>Preferred Shelf Number HF5415 K54 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John Wiley <a href="http://dx.doi.org/10.1002/9781118763520">http://dx.doi.org/10.1002/9781118763520</a>
MyiLibrary <a href="http://www.myilibrary.com?id=595065">http://www.myilibrary.com?id=595065</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The history of marketing scienceent://SD_ILS/0/SD_ILS:3548402024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Winer, Russell S. Neslin, Scott A., 1952-<br/>Preferred Shelf Number HF5415.2 H55 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Rapid sensory profiling techniques and related methods : applications in new product development and consumer researchent://SD_ILS/0/SD_ILS:3553672024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Delarue, Julien, editor. Lawlor, J. Ben, editor. Rogeaux, Michel, editor.<br/>Preferred Shelf Number ONLINE(355367.1)<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9781782422488">http://www.sciencedirect.com/science/book/9781782422488</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Novel techniques in sensory characterization and consumer profilingent://SD_ILS/0/SD_ILS:3566092024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Varela Tomasco, Paula, editor. Ares, Gaston, editor.<br/>Preferred Shelf Number ONLINE(356609.1)<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781466566309">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Analysis of mixed data methods & applicationsent://SD_ILS/0/SD_ILS:2871872024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor De Leon, Alexander R. Chough, Keumhee Carrir̈e.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439884720">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer.ology the truth about consumers and the psychology of shoppingent://SD_ILS/0/SD_ILS:2797652024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Graves, Philip.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=521330">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=521330</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Citizen Science : Public Participation in Environmental Researchent://SD_ILS/0/SD_ILS:3763762024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Dickinson, Janis L., 1955- editor. Bonney, Rick, 1954- editor. Louv, Richard, writer of foreword. Fitzpatrick, John W., writer of afterword.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.7591/j.ctt7v7pp">http://www.jstor.org/stable/10.7591/j.ctt7v7pp</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing management a cultural perspectiveent://SD_ILS/0/SD_ILS:2591332024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203357262">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer-brand relationships theory and practiceent://SD_ILS/0/SD_ILS:2597552024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203128794">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Social media analytics effective tools for building, interpreting, and using metricsent://SD_ILS/0/SD_ILS:2930732024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Sponder, Marshall.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/social-media-analytics-effective-tools-for-building-interpreting-using-metrics">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Product innovation toolbox a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:2991712024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Beckley, Jacqueline H. Paredes, Maria Dulce. Lopetcharat, Kannapon.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Ebook Library <a href="http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624">http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118229248">http://dx.doi.org/10.1002/9781118229248</a>
<a href="http://swb.eblib.com/patron/FullRecord.aspx?p=861624">http://swb.eblib.com/patron/FullRecord.aspx?p=861624</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer satisfaction advancements in theory, modeling, and empirical findingsent://SD_ILS/0/SD_ILS:2800402024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Peluso, Alessandro M., 1978-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=485697">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=485697</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Une façon differente de faire de la recherche en vente et marketing petit guide pour les chercheurs humblesent://SD_ILS/0/SD_ILS:2471402024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Mesly, Olivier. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9782760529496/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Careers in marketingent://SD_ILS/0/SD_ILS:2926102024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Stair, Lila B. Stair, Leslie.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/careers-in-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The big book of marketing lessons and best practices from the world's greatest companiesent://SD_ILS/0/SD_ILS:2931212024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Bennett, Anthony G.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/big-book-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Freud on Madison Avenue motivation research and subliminal advertising in Americaent://SD_ILS/0/SD_ILS:2465232024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Samuel, Lawrence R. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780812204872/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing the basicsent://SD_ILS/0/SD_ILS:2639312024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Moore, Karl, 1955- Pareek, Niketh.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203870341">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing IT products and servicesent://SD_ILS/0/SD_ILS:2860622024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Keyes, Jessica, 1950-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439803202">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>14. Ulusal pazarlama kongresi : "Küreselden yerele... GLOKAL PAZARLAMA", 14-17 Ekim 2009 Yozgat.ent://SD_ILS/0/SD_ILS:1244492024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Ulusal Pazarlama Kongresi (14th : 2009 : Yozgat, Turkey). Bozok Üniversitesi<br/>Preferred Shelf Number HF5415.12.T9 U50 2009<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Managed care pharmacy practiceent://SD_ILS/0/SD_ILS:1196312024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Navarro, Robert.<br/>Preferred Shelf Number QV 737 M2648 2009<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>The pharmaceutical regulatory processent://SD_ILS/0/SD_ILS:2879182024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Berry, Ira R., 1942- Martin, Robert P. 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Ulusal pazarlama kongresi : "sürdürülebilirlik ve pazarlama", 30 Ekim-1 Kasım 2008 Adana.ent://SD_ILS/0/SD_ILS:1276142024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Ulusal Pazarlama Kongresi (13 : 2008 : Adana, Turkey). Bozok Üniversitesi<br/>Preferred Shelf Number HF5415.12.T9 U51 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Pazarlama araştırmaları : Tasarım ve analizent://SD_ILS/0/SD_ILS:1264262024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Kavak, Bahtışen.<br/>Preferred Shelf Number HF5415.2 K38 2008<br/>Format: Books<br/>Availability Beytepe Library~4<br/>The fast path to corporate growth leveraging knowledge and technologies to new market applicationsent://SD_ILS/0/SD_ILS:2320302024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Meyer, Marc H.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Oxford scholarship online <a href="http://dx.doi.org/10.1093/acprof:oso/9780195180862.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780195180862.001.0001</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing essentialsent://SD_ILS/0/SD_ILS:1108522024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor McDaniel, Carl Lamb, Charles W. Hair, Joseph F.<br/>Preferred Shelf Number HF5415.2 M325 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The process of new drug discovery and developmentent://SD_ILS/0/SD_ILS:2846712024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Smith, Charles G. (Charles Giles) O'Donnell, James, Pharm. D. Smith, Charles G. (Charles Giles). Process of new drug discovery and development.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781420004236">Distributed by publisher. 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John Wiley <a href="http://dx.doi.org/10.1002/0470863692">http://dx.doi.org/10.1002/0470863692</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Generic drug product development : solid oral dosage formsent://SD_ILS/0/SD_ILS:1100422024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Shargel, Leon, 1941- Kanfer, Isadore.<br/>Preferred Shelf Number QV 704 D8426 2005<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>Pazarlama araştırmalarına giriş (SPSS Destekli)ent://SD_ILS/0/SD_ILS:1448862024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Nakip, Mahir.<br/>Preferred Shelf Number HF5415.2 N355 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Pazarlama reçeteleri : marka yöneticisinin el kitabıent://SD_ILS/0/SD_ILS:1043322024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Borça, Güven.<br/>Preferred Shelf Number HF 5415.13 .B67 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Pazarlama araştırmalarıent://SD_ILS/0/SD_ILS:1008442024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Kurtuluş, Kemal.<br/>Preferred Shelf Number HF 5415.2 K9 2004<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Pazarlama araştırmasının temellerient://SD_ILS/0/SD_ILS:937622024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Proctor, Tony. Er, İclem, çev.<br/>Preferred Shelf Number HF5415.2 P7619 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>8. Ulusal pazarlama kongresi : konjonktürel pazarlama, 16-19 Ekim 2003 Kayseri.ent://SD_ILS/0/SD_ILS:1072902024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Ulusal Pazarlama Kongresi (8th : 2003 : Kayseri, Turkey). Erciyes Üniversitesi. İktisadi ve İdari Bilimler Fakültesi.<br/>Preferred Shelf Number HF5415.12.T9 U49 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Pazarlama karmasına ilişkin müşteri algısının ölçümünde geliştirilmiş farklı ölçeklerin cep telefonu ürününe uygulanmasıent://SD_ILS/0/SD_ILS:749742024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Kaygın, Canan.<br/>Preferred Shelf Number TEZ/5309 K182 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Understanding and designing market researchent://SD_ILS/0/SD_ILS:767942024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Webb, John Richard, 1949-<br/>Preferred Shelf Number HF 5415.2 W39 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Bölgesel kalkınmada pazarlama : bildiri kitabı, 28 Haziran 1 Temmuz 2001, Erzurum.ent://SD_ILS/0/SD_ILS:558232024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Ulusal Pazarlama Kongresi (6. : 2001 : Erzurum)<br/>Preferred Shelf Number HF 5415.12.T9 U48 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Interpretive consumer research : Paradigms, methodologies & applicationsent://SD_ILS/0/SD_ILS:758242024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Beckmann, Suzanne C., ed. Elliott, Richard H., ed.<br/>Preferred Shelf Number HF 5415.32 I584 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Developing a market orientationent://SD_ILS/0/SD_ILS:3681052024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Deshpande, Rohit. Marketing Science Institute.<br/>Preferred Shelf Number ONLINE(368105.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/developing-a-market-orientation">http://sk.sagepub.com/books/developing-a-market-orientation</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Dictionary of social and market researchent://SD_ILS/0/SD_ILS:722152024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Koschnick, Wolfgang J., 1942-<br/>Preferred Shelf Number HF5415.2 K627 1996<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Pazarlama araştırmaları (Yöntem ve teknikler)ent://SD_ILS/0/SD_ILS:108262024-12-18T10:56:30Z2024-12-18T10:56:30ZAuthor Kurtuluş, Kemal.<br/>Preferred Shelf Number HF 5415.2 K9 1976<br/>Format: Books<br/>Availability Beytepe Library~3<br/>