Search Results for Marketing research.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$002bresearch.$0026ic$003dtrue$0026te$003dILS$0026ps$003d300?2024-09-06T21:46:05ZMarketing researchent://SD_ILS/0/SD_ILS:2702442024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor McDaniel, Carl. Gates, Roger.<br/>Preferred Shelf Number HF5415.2 M382 2013<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Marketing researchent://SD_ILS/0/SD_ILS:977722024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Chisnall, Peter.<br/>Preferred Shelf Number HF 5415.2 C45 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Basic marketing researchent://SD_ILS/0/SD_ILS:1105612024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Churchill, Gilbert A. Brown, Tom J.<br/>Preferred Shelf Number HF 5415.2 C49 2007<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Basic marketing researchent://SD_ILS/0/SD_ILS:782692024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Churchill, Gilbert A.<br/>Preferred Shelf Number HF 5415.2 C49 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Contemporary marketing researchent://SD_ILS/0/SD_ILS:3853692024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor McDaniel, Carl D. Gates, Roger.<br/>Preferred Shelf Number HF5415.2 M382 1991<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Journal of marketing research.ent://SD_ILS/0/SD_ILS:2271182024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Amer. Marketing Ass.<br/>Preferred Shelf Number ALFABETİK V.13 1976<br/>Electronic Access <a href=" ">Business Source Complete</a><br/>Format: Continuing Resources Other<br/>Availability Beytepe Library~21 ~0<br/>Marketing information and researchent://SD_ILS/0/SD_ILS:2594582024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Housden, Matthew.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966625">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing research : Methodological foundationsent://SD_ILS/0/SD_ILS:802702024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Churchill, Gilbert A. Iacobucci, Dawn, ort. yaz.<br/>Preferred Shelf Number HF 5415.2 C5 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The essentials of marketing researchent://SD_ILS/0/SD_ILS:2620452024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203182598">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of online marketing researchent://SD_ILS/0/SD_ILS:790412024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Grossnickle, Joshua. Raskin, Oliver, ort. yaz.<br/>Preferred Shelf Number HF 5415.2 G776 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing research : an applied orientationent://SD_ILS/0/SD_ILS:2675212024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Malhotra, Naresh K.<br/>Preferred Shelf Number HF5415.2 M29 2011<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Statistics for marketing and consumer researchent://SD_ILS/0/SD_ILS:3694022024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Mazzocchi, Mario.<br/>Preferred Shelf Number ONLINE(369402.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research">http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml">http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing research a practical approachent://SD_ILS/0/SD_ILS:3688262024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Kolb, Bonita M.<br/>Preferred Shelf Number ONLINE(368826.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-research">http://sk.sagepub.com/books/marketing-research</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/marketing-research/SAGE.xml">http://srmo.sagepub.com/view/marketing-research/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing research : an applied approachent://SD_ILS/0/SD_ILS:108252024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Kinnear, Thomas C. Taylor, J. R., ort. yaz.<br/>Preferred Shelf Number HF 5415.2 K53 1983<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing research : Management and methodsent://SD_ILS/0/SD_ILS:108322024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Wentz, Walter B.<br/>Preferred Shelf Number HF 5415.2 W45 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing research : text and casesent://SD_ILS/0/SD_ILS:710762024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Boyd, Harper W. Westfall, Ralph, ort. yaz.<br/>Preferred Shelf Number HF 5415.2 B623 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Basic marketing research : integration of social mediaent://SD_ILS/0/SD_ILS:2685772024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Malhotra, Naresh K.<br/>Preferred Shelf Number HF5415.2 M35 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing research for beginners a practical handbookent://SD_ILS/0/SD_ILS:3410512024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Khoo, Hong Meng. Gale Group.<br/>Preferred Shelf Number ONLINE(341051.1)<br/>Electronic Access <a href="http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:hu_tr&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/A03Z">Available for Hacettepe University via Gale Virtual Reference Library. Click here to access</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing research : within a changing information environmentent://SD_ILS/0/SD_ILS:5128632024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Hair, Joseph F. Bush, Robert P. Ortinau, David J.<br/>Preferred Shelf Number HF5415.2 H258 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing research : An aid to decision makingent://SD_ILS/0/SD_ILS:764482024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Shao, Alan T.<br/>Preferred Shelf Number HF 5415.2 S469 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Service marketing strategies for small and medium enterprises : emerging research and opportunitiesent://SD_ILS/0/SD_ILS:4821022024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of research on entrepreneurship and marketing for global reach in the digital economyent://SD_ILS/0/SD_ILS:4818692024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economicsent://SD_ILS/0/SD_ILS:4822442024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Field guide to case study research in business-to-business marketing and purchasingent://SD_ILS/0/SD_ILS:4214842024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421">https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policiesent://SD_ILS/0/SD_ILS:4877142024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Ding, Min. editor. Eliashberg, Jehoshua. editor. Stremersch, Stefan. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-1-4614-7801-0">https://doi.org/10.1007/978-1-4614-7801-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing scales handbook : the top 20 multi-item measures used in consumer researchent://SD_ILS/0/SD_ILS:2675462024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Bruner, Gordon C.<br/>Preferred Shelf Number HF5415.2 B786 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Leading edge marketing research 21st-century tools and practicesent://SD_ILS/0/SD_ILS:3687022024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Kaden, Robert J. Linda, Gerald. Prince, Melvin.<br/>Preferred Shelf Number ONLINE(368702.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/leading-edge-marketing-research">http://sk.sagepub.com/books/leading-edge-marketing-research</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:2686842024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.<br/>Preferred Shelf Number HF5415.3 B323 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:2717762024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.<br/>Preferred Shelf Number HF5415.3 B324 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Qualitative research methods in public relations and marketing communicationsent://SD_ILS/0/SD_ILS:2664542024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Daymon, Christine, 1952- Holloway, Immy.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203846544">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Sensory marketing research on the sensuality of productsent://SD_ILS/0/SD_ILS:2661522024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Krishna, Aradhna.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203892060">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing Intelligent Systems Using Soft Computing Managerial and Research Applicationsent://SD_ILS/0/SD_ILS:1930242024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Casillas, Jorge. editor. Martínez-López, Francisco J. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-15606-9">http://dx.doi.org/10.1007/978-3-642-15606-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Researchent://SD_ILS/0/SD_ILS:2014862024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Pirker, Clemens. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8376-3">http://dx.doi.org/10.1007/978-3-8349-8376-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Experimental Business Research Marketing, Accounting and Cognitive Perspectives Volume IIIent://SD_ILS/0/SD_ILS:1650322024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Zwick, Rami. editor. Rapoport, Amnon. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/b104929">http://dx.doi.org/10.1007/b104929</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Doing research projects in marketing, management and consumer researchent://SD_ILS/0/SD_ILS:854782024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Hackley, Christopher E.<br/>Preferred Shelf Number HD 30.4 H28 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Qualitative research methods in public relations and marketing communicationsent://SD_ILS/0/SD_ILS:1035632024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Daymon, Christine, 1952- Holloway, Immy, ort. yaz.<br/>Preferred Shelf Number HD 59 .D347 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001ent://SD_ILS/0/SD_ILS:1051032024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Savard, Rejean, 1950-, ed. International Federation of Library Associations and Institutions.<br/>Preferred Shelf Number Z 716.3 .E32 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Handbook of quality-of-life research : an ethical marketing perspectiveent://SD_ILS/0/SD_ILS:1344422024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Sirgy, M. Joseph.<br/>Preferred Shelf Number HN25 .S53 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Brands, consumers, symbols, & research Sidney J. Levy on marketingent://SD_ILS/0/SD_ILS:3677782024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Levy, Sidney J., 1921- Rook, Dennis W.<br/>Preferred Shelf Number ONLINE(367778.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/brands-consumers-symbols-and-research">http://sk.sagepub.com/books/brands-consumers-symbols-and-research</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of marketing scales multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:3684362024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)<br/>Preferred Shelf Number ONLINE(368436.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/handbook-of-marketing-scales">http://sk.sagepub.com/books/handbook-of-marketing-scales</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml">http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The marketing research process : a managerial approach to purchasing relevant information for decision makingent://SD_ILS/0/SD_ILS:108242024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Cox, Keith Kohn. M., Ben, ort.yaz. Enis, Ben M., ort. yaz.<br/>Preferred Shelf Number HF 5415.2 C649 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Qualitative consumer researchent://SD_ILS/0/SD_ILS:4217672024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Belk, Russell W., editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing in and for a sustainable societyent://SD_ILS/0/SD_ILS:4219842024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Malhotra, Naresh K.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand meaning managementent://SD_ILS/0/SD_ILS:4216642024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor MacInnis, Deborah J. Park, C. Whan.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Shopper marketing and the role of in-store marketingent://SD_ILS/0/SD_ILS:4215502024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumption and spiritualityent://SD_ILS/0/SD_ILS:2614442024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Rinallo, Diego, 1973- Scott, Linda M. Maclaran, Pauline.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203106235">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Generation Y in consumer and labour marketsent://SD_ILS/0/SD_ILS:2600472024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Parment, Anders, 1972-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203803073">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Beyond the consumption bubbleent://SD_ILS/0/SD_ILS:2653982024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Ekström, Karin M. Glans, Kay, 1951-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203835869">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Music, movies, meanings, and markets cinemajazzamatazzent://SD_ILS/0/SD_ILS:2602942024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Holbrook, Morris B.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203815533">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Managing service firms the power of managerial marketingent://SD_ILS/0/SD_ILS:2647102024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Skålén, Per.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203854495">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Interactive marketing revolution or rhetoric?ent://SD_ILS/0/SD_ILS:2656852024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Miles, Christopher, 1967-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203852071">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Interpreting consumer choice the behavioral perspective modelent://SD_ILS/0/SD_ILS:2648742024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Foxall, G. 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(orcid) Chi, Maomao. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520576.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-32299-0">https://doi.org/10.1007/978-3-031-32299-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part IIIent://SD_ILS/0/SD_ILS:5207522024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520752.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-23944-1">https://doi.org/10.1007/978-3-031-23944-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing alet çantasıent://SD_ILS/0/SD_ILS:5117402024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Külekçi Dağdeviren, 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John Wiley <a href="http://dx.doi.org/10.1002/9781118229248">http://dx.doi.org/10.1002/9781118229248</a>
<a href="http://swb.eblib.com/patron/FullRecord.aspx?p=861624">http://swb.eblib.com/patron/FullRecord.aspx?p=861624</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing management a cultural perspectiveent://SD_ILS/0/SD_ILS:2591332024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203357262">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer-brand relationships theory and practiceent://SD_ILS/0/SD_ILS:2597552024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203128794">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Citizen Science : Public Participation in Environmental Researchent://SD_ILS/0/SD_ILS:3763762024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Dickinson, Janis L., 1955- editor. Bonney, Rick, 1954- editor. Louv, Richard, writer of foreword. Fitzpatrick, John W., writer of afterword.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.7591/j.ctt7v7pp">http://www.jstor.org/stable/10.7591/j.ctt7v7pp</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer satisfaction advancements in theory, modeling, and empirical findingsent://SD_ILS/0/SD_ILS:2800402024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Peluso, Alessandro M., 1978-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=485697">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=485697</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Careers in marketingent://SD_ILS/0/SD_ILS:2926102024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Stair, Lila B. Stair, Leslie.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/careers-in-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The big book of marketing lessons and best practices from the world's greatest companiesent://SD_ILS/0/SD_ILS:2931212024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Bennett, Anthony G.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/big-book-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Une façon differente de faire de la recherche en vente et marketing petit guide pour les chercheurs humblesent://SD_ILS/0/SD_ILS:2471402024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Mesly, Olivier. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9782760529496/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing the basicsent://SD_ILS/0/SD_ILS:2639312024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Moore, Karl, 1955- Pareek, Niketh.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203870341">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Freud on Madison Avenue motivation research and subliminal advertising in Americaent://SD_ILS/0/SD_ILS:2465232024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Samuel, Lawrence R. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780812204872/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing IT products and servicesent://SD_ILS/0/SD_ILS:2860622024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Keyes, Jessica, 1950-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439803202">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>14. Ulusal pazarlama kongresi : "Küreselden yerele... GLOKAL PAZARLAMA", 14-17 Ekim 2009 Yozgat.ent://SD_ILS/0/SD_ILS:1244492024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Ulusal Pazarlama Kongresi (14th : 2009 : Yozgat, Turkey). Bozok Üniversitesi<br/>Preferred Shelf Number HF5415.12.T9 U50 2009<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Managed care pharmacy practiceent://SD_ILS/0/SD_ILS:1196312024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Navarro, Robert.<br/>Preferred Shelf Number QV 737 M2648 2009<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>The pharmaceutical regulatory processent://SD_ILS/0/SD_ILS:2879182024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Berry, Ira R., 1942- Martin, Robert P. 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Ulusal pazarlama kongresi : "sürdürülebilirlik ve pazarlama", 30 Ekim-1 Kasım 2008 Adana.ent://SD_ILS/0/SD_ILS:1276142024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Ulusal Pazarlama Kongresi (13 : 2008 : Adana, Turkey). Bozok Üniversitesi<br/>Preferred Shelf Number HF5415.12.T9 U51 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The fast path to corporate growth leveraging knowledge and technologies to new market applicationsent://SD_ILS/0/SD_ILS:2320302024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Meyer, Marc H.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Oxford scholarship online <a href="http://dx.doi.org/10.1093/acprof:oso/9780195180862.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780195180862.001.0001</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing essentialsent://SD_ILS/0/SD_ILS:1108522024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor McDaniel, Carl Lamb, Charles W. Hair, Joseph F.<br/>Preferred Shelf Number HF5415.2 M325 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The process of new drug discovery and developmentent://SD_ILS/0/SD_ILS:2846712024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Smith, Charles G. (Charles Giles) O'Donnell, James, Pharm. D. Smith, Charles G. (Charles Giles). Process of new drug discovery and development.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781420004236">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Essentials of health care marketingent://SD_ILS/0/SD_ILS:1103332024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Berkowitz, Eric N.<br/>Preferred Shelf Number W 74.1 B513 2006<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>Bayesian statistics and marketingent://SD_ILS/0/SD_ILS:3011212024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. 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John Wiley <a href="http://dx.doi.org/10.1002/0470863692">http://dx.doi.org/10.1002/0470863692</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pazarlama araştırmalarına giriş (SPSS Destekli)ent://SD_ILS/0/SD_ILS:1448862024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Nakip, Mahir.<br/>Preferred Shelf Number HF5415.2 N355 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Generic drug product development : solid oral dosage formsent://SD_ILS/0/SD_ILS:1100422024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Shargel, Leon, 1941- Kanfer, Isadore.<br/>Preferred Shelf Number QV 704 D8426 2005<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>Sales forecasting management a demand management approachent://SD_ILS/0/SD_ILS:3692802024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Mentzer, John T. Moon, Mark A., 1955-<br/>Preferred Shelf Number ONLINE(369280.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/sales-forecasting-management-2e">http://sk.sagepub.com/books/sales-forecasting-management-2e</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing management in Turkey : Cases and challengesent://SD_ILS/0/SD_ILS:3884892024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Thompson, Donald N.<br/>Preferred Shelf Number HF5415.12.T9 T46 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Pazarlama reçeteleri : marka yöneticisinin el kitabıent://SD_ILS/0/SD_ILS:1043322024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Borça, Güven.<br/>Preferred Shelf Number HF 5415.13 .B67 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Pazarlama araştırmalarıent://SD_ILS/0/SD_ILS:1008442024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Kurtuluş, Kemal.<br/>Preferred Shelf Number HF 5415.2 K9 2004<br/>Format: Books<br/>Availability Beytepe Library~2<br/>8. Ulusal pazarlama kongresi : konjonktürel pazarlama, 16-19 Ekim 2003 Kayseri.ent://SD_ILS/0/SD_ILS:1072902024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Ulusal Pazarlama Kongresi (8th : 2003 : Kayseri, Turkey). Erciyes Üniversitesi. İktisadi ve İdari Bilimler Fakültesi.<br/>Preferred Shelf Number HF5415.12.T9 U49 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Pazarlama araştırmasının temellerient://SD_ILS/0/SD_ILS:937622024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Proctor, Tony. Er, İclem, çev.<br/>Preferred Shelf Number HF5415.2 P7619 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Pazarlama karmasına ilişkin müşteri algısının ölçümünde geliştirilmiş farklı ölçeklerin cep telefonu ürününe uygulanmasıent://SD_ILS/0/SD_ILS:749742024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Kaygın, Canan.<br/>Preferred Shelf Number TEZ/5309 K182 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Understanding and designing market researchent://SD_ILS/0/SD_ILS:767942024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Webb, John Richard, 1949-<br/>Preferred Shelf Number HF 5415.2 W39 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Bölgesel kalkınmada pazarlama : bildiri kitabı, 28 Haziran 1 Temmuz 2001, Erzurum.ent://SD_ILS/0/SD_ILS:558232024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Ulusal Pazarlama Kongresi (6. : 2001 : Erzurum)<br/>Preferred Shelf Number HF 5415.12.T9 U48 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Interpretive consumer research : Paradigms, methodologies & applicationsent://SD_ILS/0/SD_ILS:758242024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Beckmann, Suzanne C., ed. Elliott, Richard H., ed.<br/>Preferred Shelf Number HF 5415.32 I584 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Developing a market orientationent://SD_ILS/0/SD_ILS:3681052024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Deshpande, Rohit. Marketing Science Institute.<br/>Preferred Shelf Number ONLINE(368105.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/developing-a-market-orientation">http://sk.sagepub.com/books/developing-a-market-orientation</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Dictionary of social and market researchent://SD_ILS/0/SD_ILS:722152024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Koschnick, Wolfgang J., 1942-<br/>Preferred Shelf Number HF5415.2 K627 1996<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Pazarlama araştırmaları (Yöntem ve teknikler)ent://SD_ILS/0/SD_ILS:108262024-09-06T21:46:05Z2024-09-06T21:46:05ZAuthor Kurtuluş, Kemal.<br/>Preferred Shelf Number HF 5415.2 K9 1976<br/>Format: Books<br/>Availability Beytepe Library~3<br/>