Search Results for Marketing research. - Narrowed by: Online Library

Marketing information and research

2024-11-09T04:08:27Z

Author Housden, Matthew.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

The essentials of marketing research

2024-11-09T04:08:27Z

Author Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Statistics for marketing and consumer research

2024-11-09T04:08:27Z

Author Mazzocchi, Mario.
Preferred Shelf Number ONLINE(369402.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research SAGE research methods http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml
Format: Electronic Resources
Availability Online Library~1

Marketing research a practical approach

2024-11-09T04:08:27Z

Author Kolb, Bonita M.
Preferred Shelf Number ONLINE(368826.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-research SAGE research methods http://srmo.sagepub.com/view/marketing-research/SAGE.xml
Format: Electronic Resources
Availability Online Library~1

Marketing research for beginners a practical handbook

2024-11-09T04:08:27Z

Author Khoo, Hong Meng. Gale Group.
Preferred Shelf Number ONLINE(341051.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
Format: Electronic Resources
Availability Online Library~1

Handbook of research on entrepreneurship and marketing for global reach in the digital economy

2024-11-09T04:08:27Z

Author Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5
Format: Electronic Resources
Availability Online Library~1

Service marketing strategies for small and medium enterprises : emerging research and opportunities

2024-11-09T04:08:27Z

Author Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8
Format: Electronic Resources
Availability Online Library~1

Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics

2024-11-09T04:08:27Z

Author Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6
Format: Electronic Resources
Availability Online Library~1

Field guide to case study research in business-to-business marketing and purchasing

2024-11-09T04:08:27Z

Author Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421
Format: Electronic Resources
Availability Online Library~1

Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies

2024-11-09T04:08:27Z

Author Ding, Min. editor. Eliashberg, Jehoshua. editor. Stremersch, Stefan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-1-4614-7801-0
Format: Electronic Resources
Availability Online Library~1

Leading edge marketing research 21st-century tools and practices

2024-11-09T04:08:27Z

Author Kaden, Robert J. Linda, Gerald. Prince, Melvin.
Preferred Shelf Number ONLINE(368702.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research
Format: Electronic Resources
Availability Online Library~1

Qualitative research methods in public relations and marketing communications

2024-11-09T04:08:27Z

Author Daymon, Christine, 1952- Holloway, Immy.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications

2024-11-09T04:08:27Z

Author Casillas, Jorge. editor. Martínez-López, Francisco J. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-15606-9
Format: Electronic Resources
Availability Online Library~1

Sensory marketing research on the sensuality of products

2024-11-09T04:08:27Z

Author Krishna, Aradhna.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research

2024-11-09T04:08:27Z

Author Pirker, Clemens. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8376-3
Format: Electronic Resources
Availability Online Library~1

Experimental Business Research Marketing, Accounting and Cognitive Perspectives Volume III

2024-11-09T04:08:27Z

Author Zwick, Rami. editor. Rapoport, Amnon. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/b104929
Format: Electronic Resources
Availability Online Library~1

Brands, consumers, symbols, & research Sidney J. Levy on marketing

2024-11-09T04:08:27Z

Author Levy, Sidney J., 1921- Rook, Dennis W.
Preferred Shelf Number ONLINE(367778.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/brands-consumers-symbols-and-research
Format: Electronic Resources
Availability Online Library~1

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

2024-11-09T04:08:27Z

Author Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)
Preferred Shelf Number ONLINE(368436.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
Format: Electronic Resources
Availability Online Library~1

Qualitative consumer research

2024-11-09T04:08:27Z

Author Belk, Russell W., editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714
Format: Electronic Resources
Availability Online Library~1

Marketing in and for a sustainable society

2024-11-09T04:08:27Z

Author Malhotra, Naresh K.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613
Format: Electronic Resources
Availability Online Library~1

Brand meaning management

2024-11-09T04:08:27Z

Author MacInnis, Deborah J. Park, C. Whan.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512
Format: Electronic Resources
Availability Online Library~1

Shopper marketing and the role of in-store marketing

2024-11-09T04:08:27Z

Author Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411
Format: Electronic Resources
Availability Online Library~1

Consumption and spirituality

2024-11-09T04:08:27Z

Author Rinallo, Diego, 1973- Scott, Linda M. Maclaran, Pauline.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Generation Y in consumer and labour markets

2024-11-09T04:08:27Z

Author Parment, Anders, 1972-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Beyond the consumption bubble

2024-11-09T04:08:27Z

Author Ekström, Karin M. Glans, Kay, 1951-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Music, movies, meanings, and markets cinemajazzamatazz

2024-11-09T04:08:27Z

Author Holbrook, Morris B.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Managing service firms the power of managerial marketing

2024-11-09T04:08:27Z

Author Skålén, Per.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Interpreting consumer choice the behavioral perspective model

2024-11-09T04:08:27Z

Author Foxall, G. R.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Interactive marketing revolution or rhetoric?

2024-11-09T04:08:27Z

Author Miles, Christopher, 1967-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Interpretation in social life, social science, and marketing

2024-11-09T04:08:27Z

Author O'Shaugnessy, John, 1927-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Innovation and strategy

2024-11-09T04:08:27Z

Author Varadarajan, Rajan, editor. Jayachandran, Satish, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815
Format: Electronic Resources
Availability Online Library~1

ArtsIT, Interactivity and Game Creation 11th EAI International Conference, ArtsIT 2022, Faro, Portugal, November 21-22, 2022, Proceedings

2024-11-09T04:08:27Z

Author Brooks, Anthony L. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520308.1)
Electronic Access https://doi.org/10.1007/978-3-031-28993-4
Format: Electronic Resources
Availability Online Library~1

E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II

2024-11-09T04:08:27Z

Author Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520575.1)
Electronic Access https://doi.org/10.1007/978-3-031-32302-7
Format: Electronic Resources
Availability Online Library~1

E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I

2024-11-09T04:08:27Z

Author Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520576.1)
Electronic Access https://doi.org/10.1007/978-3-031-32299-0
Format: Electronic Resources
Availability Online Library~1

Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III

2024-11-09T04:08:27Z

Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520752.1)
Electronic Access https://doi.org/10.1007/978-3-031-23944-1
Format: Electronic Resources
Availability Online Library~1

Advanced Hybrid Information Processing 6th EAI International Conference, ADHIP 2022, Changsha, China, September 29-30, 2022, Proceedings, Part II

2024-11-09T04:08:27Z

Author Fu, Weina. editor. Yun, Lin. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520371.1)
Electronic Access https://doi.org/10.1007/978-3-031-28867-8
Format: Electronic Resources
Availability Online Library~1

Sustainable Fashion: Consumer Awareness and Education

2024-11-09T04:08:27Z

Author Muthu, Subramanian Senthilkannan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-13-1262-5
Format: Electronic Resources
Availability Online Library~1

Design Principles and Methodologies From Conceptualization to First Prototyping with Examples and Case Studies

2024-11-09T04:08:27Z

Author Freddi, Alessandro. author. Salmon, Mario. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-319-95342-7
Format: Electronic Resources
Availability Online Library~1

Predicting trends and building strategies for consumer engagement in retail environments

2024-11-09T04:08:27Z

Author Granata, Giuseppe, 1965- editor. Tartaglione, Andrea Moretta, 1971- editor. Tsiakis, Theodosios, 1978- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7
Format: Electronic Resources
Availability Online Library~1

Fast Fashion, Fashion Brands and Sustainable Consumption

2024-11-09T04:08:27Z

Author Muthu, Subramanian Senthilkannan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-13-1268-7
Format: Electronic Resources
Availability Online Library~1

Consumer Behaviour and Sustainable Fashion Consumption

2024-11-09T04:08:27Z

Author Muthu, Subramanian Senthilkannan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-13-1265-6
Format: Electronic Resources
Availability Online Library~1

Market research methods in the sports industry

2024-11-09T04:08:27Z

Author ¿̐ưSeri¿̐ưc, Neven, author. Ljubica, Jasenko, author.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787541917
Format: Electronic Resources
Availability Online Library~1

Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings

2024-11-09T04:08:27Z

Author Abramowicz, Witold. editor. SpringerLink (Online service)
Preferred Shelf Number XX(518580.1)
Electronic Access https://doi.org/10.1007/978-3-319-19027-3
Format: Electronic Resources
Availability Online Library~1

Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I

2024-11-09T04:08:27Z

Author Cao, Tru. editor. Lim, Ee-Peng. editor. Zhou, Zhi-Hua. editor. Ho, Tu-Bao. editor. Cheung, David. editor.
Preferred Shelf Number XX(519229.1)
Electronic Access https://doi.org/10.1007/978-3-319-18038-0
Format: Electronic Resources
Availability Online Library~1

Social Informatics SocInfo 2014 International Workshops, Barcelona, Spain, November 11, 2014, Revised Selected Papers

2024-11-09T04:08:27Z

Author Aiello, Luca Maria. editor. McFarland, Daniel. editor. SpringerLink (Online service)
Preferred Shelf Number XX(519319.1)
Electronic Access https://doi.org/10.1007/978-3-319-15168-7
Format: Electronic Resources
Availability Online Library~1

Online panel research : a data quality perspective

2024-11-09T04:08:27Z

Author Callegaro, Mario, editor.
Preferred Shelf Number ONLINE(341749.1)
Electronic Access ebrary http://site.ebrary.com/id/10856847 John Wiley http://dx.doi.org/10.1002/9781118763520 MyiLibrary http://www.myilibrary.com?id=595065
Format: Electronic Resources
Availability Online Library~1

Rapid sensory profiling techniques and related methods : applications in new product development and consumer research

2024-11-09T04:08:27Z

Author Delarue, Julien, editor. Lawlor, J. Ben, editor. Rogeaux, Michel, editor.
Preferred Shelf Number ONLINE(355367.1)
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9781782422488
Format: Electronic Resources
Availability Online Library~1

Novel techniques in sensory characterization and consumer profiling

2024-11-09T04:08:27Z

Author Varela Tomasco, Paula, editor. Ares, Gaston, editor.
Preferred Shelf Number ONLINE(356609.1)
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Consumer.ology the truth about consumers and the psychology of shopping

2024-11-09T04:08:27Z

Author Graves, Philip.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=521330
Format: Electronic Resources
Availability Online Library~1

Analysis of mixed data methods & applications

2024-11-09T04:08:27Z

Author De Leon, Alexander R. Chough, Keumhee Carrir̈e.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Marketing management a cultural perspective

2024-11-09T04:08:27Z

Author Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Consumer-brand relationships theory and practice

2024-11-09T04:08:27Z

Author Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Social media analytics effective tools for building, interpreting, and using metrics

2024-11-09T04:08:27Z

Author Sponder, Marshall.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Product innovation toolbox a field guide to consumer understanding and research

2024-11-09T04:08:27Z

Author Beckley, Jacqueline H. Paredes, Maria Dulce. Lopetcharat, Kannapon.
Preferred Shelf Number ONLINE
Electronic Access Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624 John Wiley http://dx.doi.org/10.1002/9781118229248 http://swb.eblib.com/patron/FullRecord.aspx?p=861624
Format: Electronic Resources
Availability Online Library~1

Citizen Science : Public Participation in Environmental Research

2024-11-09T04:08:27Z

Author Dickinson, Janis L., 1955- editor. Bonney, Rick, 1954- editor. Louv, Richard, writer of foreword. Fitzpatrick, John W., writer of afterword.
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.7591/j.ctt7v7pp
Format: Electronic Resources
Availability Online Library~1

Une façon differente de faire de la recherche en vente et marketing petit guide pour les chercheurs humbles

2024-11-09T04:08:27Z

Author Mesly, Olivier. Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Consumer satisfaction advancements in theory, modeling, and empirical findings

2024-11-09T04:08:27Z

Author Peluso, Alessandro M., 1978-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=485697
Format: Electronic Resources
Availability Online Library~1

Careers in marketing

2024-11-09T04:08:27Z

Author Stair, Lila B. Stair, Leslie.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The big book of marketing lessons and best practices from the world's greatest companies

2024-11-09T04:08:27Z

Author Bennett, Anthony G.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Freud on Madison Avenue motivation research and subliminal advertising in America

2024-11-09T04:08:27Z

Author Samuel, Lawrence R. Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Marketing the basics

2024-11-09T04:08:27Z

Author Moore, Karl, 1955- Pareek, Niketh.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing IT products and services

2024-11-09T04:08:27Z

Author Keyes, Jessica, 1950-
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Drug-drug interactions

2024-11-09T04:08:27Z

Author Rodrigues, A. David.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

The pharmaceutical regulatory process

2024-11-09T04:08:27Z

Author Berry, Ira R., 1942- Martin, Robert P. (Robert Paul)
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

The fast path to corporate growth leveraging knowledge and technologies to new market applications

2024-11-09T04:08:27Z

Author Meyer, Marc H.
Preferred Shelf Number ONLINE
Electronic Access Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195180862.001.0001
Format: Electronic Resources
Availability Online Library~1

The process of new drug discovery and development

2024-11-09T04:08:27Z

Author Smith, Charles G. (Charles Giles) O'Donnell, James, Pharm. D. Smith, Charles G. (Charles Giles). Process of new drug discovery and development.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Bayesian statistics and marketing

2024-11-09T04:08:27Z

Author Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward)
Preferred Shelf Number ONLINE
Electronic Access Books24x7 http://www.books24x7.com/marc.asp?bookid=13451 John Wiley http://dx.doi.org/10.1002/0470863692
Format: Electronic Resources
Availability Online Library~1

Sales forecasting management a demand management approach

2024-11-09T04:08:27Z

Author Mentzer, John T. Moon, Mark A., 1955-
Preferred Shelf Number ONLINE(369280.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/sales-forecasting-management-2e
Format: Electronic Resources
Availability Online Library~1

Developing a market orientation

2024-11-09T04:08:27Z

Author Deshpande, Rohit. Marketing Science Institute.
Preferred Shelf Number ONLINE(368105.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/developing-a-market-orientation
Format: Electronic Resources
Availability Online Library~1