Search Results for Marketing research. - Narrowed by: 2014 SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing$002bresearch.$0026qf$003dPUBDATE$002509Publication$002bDate$0025092014$0025092014$0026ps$003d300? 2024-10-26T09:24:46Z Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies ent://SD_ILS/0/SD_ILS:487714 2024-10-26T09:24:46Z 2024-10-26T09:24:46Z Author&#160;Ding, Min. editor.&#160;Eliashberg, Jehoshua. editor.&#160;Stremersch, Stefan. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-1-4614-7801-0">https://doi.org/10.1007/978-1-4614-7801-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Field guide to case study research in business-to-business marketing and purchasing ent://SD_ILS/0/SD_ILS:421484 2024-10-26T09:24:46Z 2024-10-26T09:24:46Z Author&#160;Woodside, Arch G.&#160;Pattinson, Hugh.&#160;Marshall, Roger.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421">https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Shopper marketing and the role of in-store marketing ent://SD_ILS/0/SD_ILS:421550 2024-10-26T09:24:46Z 2024-10-26T09:24:46Z Author&#160;Roggeveen, Anne L.&#160;Nordf&auml;lt, Jens.&#160;Grewal, Dhruv.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The history of marketing science ent://SD_ILS/0/SD_ILS:354840 2024-10-26T09:24:46Z 2024-10-26T09:24:46Z Author&#160;Winer, Russell S.&#160;Neslin, Scott A., 1952-<br/>Preferred Shelf Number&#160;HF5415.2 H55 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Novel techniques in sensory characterization and consumer profiling ent://SD_ILS/0/SD_ILS:356609 2024-10-26T09:24:46Z 2024-10-26T09:24:46Z Author&#160;Varela Tomasco, Paula, editor.&#160;Ares, Gaston, editor.<br/>Preferred Shelf Number&#160;ONLINE(356609.1)<br/>Electronic Access&#160;<a href="http://marc.crcnetbase.com/isbn/9781466566309">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Online panel research : a data quality perspective ent://SD_ILS/0/SD_ILS:341749 2024-10-26T09:24:46Z 2024-10-26T09:24:46Z Author&#160;Callegaro, Mario, editor.<br/>Preferred Shelf Number&#160;ONLINE(341749.1)<br/>Electronic Access&#160;ebrary <a href="http://site.ebrary.com/id/10856847">http://site.ebrary.com/id/10856847</a> John Wiley <a href="http://dx.doi.org/10.1002/9781118763520">http://dx.doi.org/10.1002/9781118763520</a> MyiLibrary <a href="http://www.myilibrary.com?id=595065">http://www.myilibrary.com?id=595065</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Rapid sensory profiling techniques and related methods : applications in new product development and consumer research ent://SD_ILS/0/SD_ILS:355367 2024-10-26T09:24:46Z 2024-10-26T09:24:46Z Author&#160;Delarue, Julien, editor.&#160;Lawlor, J. Ben, editor.&#160;Rogeaux, Michel, editor.<br/>Preferred Shelf Number&#160;ONLINE(355367.1)<br/>Electronic Access&#160;ScienceDirect <a href="http://www.sciencedirect.com/science/book/9781782422488">http://www.sciencedirect.com/science/book/9781782422488</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/>