Search Results for Marketing. - Narrowed by: English

Marketing

2024-11-10T21:55:53Z

Author Blythe, Jim.
Preferred Shelf Number ONLINE(368823.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing
Format: Electronic Resources
Availability Online Library~1

Marketing

2024-11-10T21:55:53Z

Author Baines, Paul, 1973- Fill, Chris.
Preferred Shelf Number HF5415 B26 2014
Format: Books
Availability Beytepe Library~1

Marketing

2024-11-10T21:55:53Z

Author Kerin, Roger A. Hartley, Steven William. Rudelius, William.
Preferred Shelf Number HF5415 M2947 2013
Format: Books
Availability Beytepe Library~1

Marketing

2024-11-10T21:55:53Z

Author Bennett, Peter D. Lamm, R. P., ort. yaz. fry, R. A., ort. yaz.
Preferred Shelf Number HF 5415 B4293 1988
Format: Books
Availability Beytepe Library~1

Marketing

2024-11-10T21:55:53Z

Author Beckman, Theodore N., 1894- Davidson, William R., ort. yaz. Talarzyk, W. Wayne., ort. yaz.
Preferred Shelf Number HF 5415 B423 1973
Format: Books
Availability Beytepe Library~1

Marketing

2024-11-10T21:55:53Z

Author Beckman, Theodore N., 1894- Davidson, William R., ort. yaz.
Preferred Shelf Number HF 5415 B423 1962
Format: Books
Availability Beytepe Library~1

Political marketing

2024-11-10T21:55:53Z

Author Baines, Paul, 1973-
Preferred Shelf Number JF2112.A4 P65 2011 V.3
Format: Books
Availability Beytepe Library~6

Marketing communications

2024-11-10T21:55:53Z

Author Egan, John.
Preferred Shelf Number HF5415.123 E4 2015
Format: Books
Availability Beytepe Library~1

Marketing research

2024-11-10T21:55:53Z

Author McDaniel, Carl. Gates, Roger.
Preferred Shelf Number HF5415.2 M382 2013
Format: Books
Availability Beytepe Library~2

Marketing management

2024-11-10T21:55:53Z

Author Kotler, Philip. Keller, Kevin Lane, 1956-
Preferred Shelf Number HF5415.13 K6 2012
Format: Books
Availability Beytepe Library~1

Film marketing

2024-11-10T21:55:53Z

Author Kerrigan, Finola.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing essentials

2024-11-10T21:55:53Z

Author Blythe, Jim.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Stakeholder marketing

2024-11-10T21:55:53Z

Author Gledhill, Michelle.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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International marketing

2024-11-10T21:55:53Z

Author Srinivasan, R.
Preferred Shelf Number HF1416 S232 2008
Format: Books
Availability Beytepe Library~1

Marketing essentials

2024-11-10T21:55:53Z

Author McDaniel, Carl Lamb, Charles W. Hair, Joseph F.
Preferred Shelf Number HF5415.2 M325 2007
Format: Books
Availability Beytepe Library~1

Marketing management

2024-11-10T21:55:53Z

Author Kotler, Philip.
Preferred Shelf Number HF 5415.13 K64 2003
Format: Books
Availability Beytepe Library~1

Marketing research

2024-11-10T21:55:53Z

Author Chisnall, Peter.
Preferred Shelf Number HF 5415.2 C45 2001
Format: Books
Availability Beytepe Library~1

International marketing

2024-11-10T21:55:53Z

Author Terpstra, Vern. Sarathy, Ravi, ort. yaz.
Preferred Shelf Number HF 1416 T48 2000
Format: Books
Availability Beytepe Library~1

Marketing warfare

2024-11-10T21:55:53Z

Author Ries, Al. Trout, J., ort. yaz.
Preferred Shelf Number HF 5415 R544 1986
Format: Books
Availability Beytepe Library~1

International marketing

2024-11-10T21:55:53Z

Author Terpstra, Vern.
Preferred Shelf Number HF 1009.5 T417 1972
Format: Books
Availability Beytepe Library~1

International marketing

2024-11-10T21:55:53Z

Author Fayerweather, John.
Preferred Shelf Number HF 1009.5 F35 1970
Format: Books
Availability Beytepe Library~1

Marketing channels

2024-11-10T21:55:53Z

Author Coughlan, Anne T.
Preferred Shelf Number HF5415.129 S74 2014
Format: Books
Availability Beytepe Library~1

International marketing

2024-11-10T21:55:53Z

Author Joshi, Rakesh Mohan.
Preferred Shelf Number HF1416 J66 2014
Format: Books
Availability Beytepe Library~1

Sport marketing

2024-11-10T21:55:53Z

Author Mullin, Bernard James. Hardy, Stephen, 1948- Sutton, William Anthony, 1951-
Preferred Shelf Number GV716 M85 2014
Format: Books
Availability Beytepe Library~1

Global marketing

2024-11-10T21:55:53Z

Author Keegan, Warren J. Green, Mark C.
Preferred Shelf Number HF1416 K44 2013
Format: Books
Availability Beytepe Library~1

Olympic marketing

2024-11-10T21:55:53Z

Author Ferrand, Alain, 1952- Chappelet, J.-L. (Jean-Loup) Séguin, Benoit, 1966-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Strategic marketing

2024-11-10T21:55:53Z

Author Mooradian, Todd A. Matzler, Kurt. Ring, Lawrence J.
Preferred Shelf Number HF5415.13 M66 2012
Format: Books
Availability Beytepe Library~1

Agile Marketing

2024-11-10T21:55:53Z

Author Accardi-Petersen, Michelle. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4302-3316-9
Format: Electronic Resources
Availability Online Library~1

Marketing management

2024-11-10T21:55:53Z

Author Winer, Russell S.
Preferred Shelf Number HF5415.13 W547 2007
Format: Books
Availability Beytepe Library~1

International marketing

2024-11-10T21:55:53Z

Author Czinkota, Michael R. Ronkainen, Ilkka A.
Preferred Shelf Number HF1009.5 .C956 2007
Format: Books
Availability Beytepe Library~1

Sport marketing

2024-11-10T21:55:53Z

Author Mullin, Bernard James. Hardy, Stephen, 1948- Sutton, William Anthony, 1951-
Preferred Shelf Number GV716 .M85 2007
Format: Books
Availability Beytepe Library~1

Information marketing

2024-11-10T21:55:53Z

Author Rowley, J. E.
Preferred Shelf Number HD9999.I492 R69 2006
Format: Books
Availability Beytepe Library~1

Internet marketing

2024-11-10T21:55:53Z

Author Samuels, H. Raymond, ed.
Preferred Shelf Number HF 5415.1265 I8 2003
Format: Books
Availability Beytepe Library~1

Marketing management

2024-11-10T21:55:53Z

Author Dickson, Peter R.
Preferred Shelf Number HF 5415.13 D48 1997
Format: Books
Availability Beytepe Library~1

Sport marketing

2024-11-10T21:55:53Z

Author Mullin, Bernard James. Hardy, Stephen. Sutton, William Anthony.
Preferred Shelf Number GV716 .M85 1993
Format: Books
Availability Beytepe Library~1

International marketing

2024-11-10T21:55:53Z

Author Cateora, Philip R.
Preferred Shelf Number HF 1009.5 C35 1987
Format: Books
Availability Beytepe Library~1

Basic marketing

2024-11-10T21:55:53Z

Author MacCarthy, Edmund Jerome. Shapiro, S. J., ort. yaz. Perreault, W. D., ort. yaz.
Preferred Shelf Number HF 5415 M127 1986
Format: Books
Availability Beytepe Library~1

Analytical marketing

2024-11-10T21:55:53Z

Author Simon, Leonard S. Freimer, Marshall, ort. yaz.
Preferred Shelf Number HF 5415.13 S65 1970
Format: Books
Availability Beytepe Library~2

Marketing handbook

2024-11-10T21:55:53Z

Preferred Shelf Number HF5415 M2988 1989
Format: Books
Availability Beytepe Library~1

Marketing : Best practices

2024-11-10T21:55:53Z

Author Czinkota, Michael R.
Preferred Shelf Number HF 5415 M2974 2000
Format: Books
Availability Beytepe Library~1

Marketing the arts

2024-11-10T21:55:53Z

Author Mokwa, Michael P., ed. Dawson, William M., ed. Prieve, E. Arthur, ed.
Preferred Shelf Number NX 760 M37 1980
Format: Books
Availability Beytepe Library~1

Principles of marketing

2024-11-10T21:55:53Z

Author Kotler, Philip. Armstrong, Gary (Gary M.)
Preferred Shelf Number HF5415 K68 2016
Format: Books
Availability Beytepe Library~1

Principles of marketing

2024-11-10T21:55:53Z

Author Kotler, Philip. Armstrong, Gary (Gary M.)
Preferred Shelf Number HF5415 K636 2014
Format: Books
Availability Beytepe Library~3

Careers in marketing

2024-11-10T21:55:53Z

Author Stair, Lila B. Stair, Leslie.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Social marketing casebook

2024-11-10T21:55:53Z

Author French, Jeff. Merritt, Rowena. Reynolds, Lucy.
Preferred Shelf Number ONLINE(369337.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/social-marketing-casebook
Format: Electronic Resources
Availability Online Library~1

Marketing the basics

2024-11-10T21:55:53Z

Author Moore, Karl, 1955- Pareek, Niketh.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Global political marketing

2024-11-10T21:55:53Z

Author Lees-Marshment, Jennifer. Strömbäck, Jesper. Rudd, Chris.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Strategic marketing planning

2024-11-10T21:55:53Z

Author Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Principles of marketing

2024-11-10T21:55:53Z

Author Kotler, Philip. Armstrongs, Gary.
Preferred Shelf Number HF5415 K636 2008
Format: Books
Availability Beytepe Library~1

Principles of marketing

2024-11-10T21:55:53Z

Author Kotler, Philip. Armstrong, Gary, ort. yaz.
Preferred Shelf Number HF5415 .K636 2008
Format: Books
Availability Beytepe Library~2

Marketing Communication Policies

2024-11-10T21:55:53Z

Author Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-37323-0
Format: Electronic Resources
Availability Online Library~1

Basic marketing research

2024-11-10T21:55:53Z

Author Churchill, Gilbert A. Brown, Tom J.
Preferred Shelf Number HF 5415.2 C49 2007
Format: Books
Availability Beytepe Library~2

Fundamentals of marketing

2024-11-10T21:55:53Z

Author Stone, Marilyn A. Desmond, John.
Preferred Shelf Number HF5415 .S872 2007
Format: Books
Availability Beytepe Library~1

Marketing for pharmacists

2024-11-10T21:55:53Z

Author Holdford, David A.
Preferred Shelf Number QV 737 H727 2007
Format: Books
Availability Health Sciences Library~1

Principles of marketing

2024-11-10T21:55:53Z

Author Kotler, Philip. Armstrong, Gary, ort. yaz.
Preferred Shelf Number HF5415 .K636 2006
Format: Books
Availability Beytepe Library~1

Basic marketing research

2024-11-10T21:55:53Z

Author Churchill, Gilbert A.
Preferred Shelf Number HF 5415.2 C49 2001
Format: Books
Availability Beytepe Library~1

Successful tourism marketing

2024-11-10T21:55:53Z

Author Briggs, Susan.
Preferred Shelf Number G 155.G7 B75 2001
Format: Books
Availability Beytepe Library~1

Sport & event marketing

2024-11-10T21:55:53Z

Author Pope, Nigel. Turco, Douglas M.
Preferred Shelf Number GV716 .P66 2001
Format: Books
Availability Health Sciences Library~1

Contemporary marketing research

2024-11-10T21:55:53Z

Author McDaniel, Carl D. Gates, Roger.
Preferred Shelf Number HF5415.2 M382 1991
Format: Books
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The new marketing

2024-11-10T21:55:53Z

Author Brookes, Richard, 1945-
Preferred Shelf Number HF 5415.1 B785 1988
Format: Books
Availability Beytepe Library~1

Marketing : an introduction

2024-11-10T21:55:53Z

Author Armstrong, Gary (Gary M.) Kotler, Philip.
Preferred Shelf Number HF5415 A76 2013
Format: Books
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Marketing : an introduction

2024-11-10T21:55:53Z

Author Armstrong, Gary (Gary M.) Kotler, Philip.
Preferred Shelf Number HF5415 A76 2011
Format: Books
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Aquaculture marketing handbook

2024-11-10T21:55:53Z

Author Engle, Carole Ruth, 1952- Quagrainie, Kwamena. Wiley InterScience (Online service)
Preferred Shelf Number ONLINE
Electronic Access Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2005015283-b.html John Wiley http://dx.doi.org/10.1002/9780470277690
Format: Electronic Resources
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Handbook of marketing

2024-11-10T21:55:53Z

Author Weitz, Barton A., ed. Wensley, Robin, 1944- ed.
Preferred Shelf Number HF 5415 H186 2002
Format: Books
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Contemporary marketing : 1999

2024-11-10T21:55:53Z

Author Boone, Louis E. Kurtz, David L., ort. yaz.
Preferred Shelf Number HF 5415 B53 1999
Format: Books
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Principles of marketing

2024-11-10T21:55:53Z

Author Kotler, Philip. Armstrong, Gary, ort. yaz.
Preferred Shelf Number HF 5415 K636 1991
Format: Books
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Fundamentals of marketing

2024-11-10T21:55:53Z

Author Stanton, William J.
Preferred Shelf Number HF 5415 S745 1984
Format: Books
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Fundamentals of marketing

2024-11-10T21:55:53Z

Author Stanton, William J.
Preferred Shelf Number HF 5415 S745 1981
Format: Books
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Fundamentals of marketing

2024-11-10T21:55:53Z

Author Stanton, William J.
Preferred Shelf Number HF 5415 S745 1964
Format: Books
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Principles of marketing

2024-11-10T21:55:53Z

Author Tousley, Rayburn Dean, 1911- Clark, Eugene, ort. yaz. Clark, Fred E., ort. yaz.
Preferred Shelf Number HF 5415 T65 1962
Format: Books
Availability Beytepe Library~1

Record label marketing

2024-11-10T21:55:53Z

Author Hutchison, Thomas W. (Thomas William) Macy, Amy. Allen, Paul.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240812380
Format: Electronic Resources
Availability Online Library~1

Japan marketing handbook.

2024-11-10T21:55:53Z

Preferred Shelf Number HF 3826.5 J39 1988
Format: Books
Availability Beytepe Library~1

Cambridge Marketing Handbook : Distribution

2024-11-10T21:55:53Z

Author Meyer, Karl.
Preferred Shelf Number HF5415.7 M59 2013
Format: Books
Availability Beytepe Library~1

Relationship marketing in sports

2024-11-10T21:55:53Z

Author Bühler, André. Nufer, Gerd.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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CIM coursebook managing marketing

2024-11-10T21:55:53Z

Author Nicholson, Francis. Meek, Richard. Sherratt, Andrew. Chartered Institute of Marketing.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing management in Turkey

2024-11-10T21:55:53Z

Author Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787145573
Format: Electronic Resources
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The library marketing toolkit

2024-11-10T21:55:53Z

Author Potter, Ned, 1980- author.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458
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Differential games in marketing

2024-11-10T21:55:53Z

Author Jorgensen, Steffen, 1942- Zaccour, Georges.
Preferred Shelf Number HF5415 .J67 2004
Format: Books
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Marketing research : Methodological foundations

2024-11-10T21:55:53Z

Author Churchill, Gilbert A. Iacobucci, Dawn, ort. yaz.
Preferred Shelf Number HF 5415.2 C5 2002
Format: Books
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Business-to-business marketing

2024-11-10T21:55:53Z

Author Brennan, Ross, 1957- author. Canning, Louise, author. McDowell, Raymond, author.
Preferred Shelf Number ONLINE(370201.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/business-to-business-marketing
Format: Electronic Resources
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Entrepreneurship in international marketing

2024-11-10T21:55:53Z

Author Zou, Shaoming. Xu, Hui. Shi, Linda Hui.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201525
Format: Electronic Resources
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A dictionary of marketing

2024-11-10T21:55:53Z

Author Doyle, Charles.
Preferred Shelf Number HF5412 D69 2011
Format: Books
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Strategic integrated marketing communications

2024-11-10T21:55:53Z

Author Percy, Larry.
Preferred Shelf Number HF5415.123 P475 2014
Format: Books
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Cambridge marketing handbook : stakeholder

2024-11-10T21:55:53Z

Author Nicklin, Terry.
Preferred Shelf Number HF5415 N53 2013
Format: Books
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Cambridge marketing handbook : products

2024-11-10T21:55:53Z

Author Wilson, Tony.
Preferred Shelf Number HF5415 W55766 2013
Format: Books
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Cambridge marketing handbook : Digital

2024-11-10T21:55:53Z

Author Bax, Steve. Meyer, Karl, author. Wilkins, Neil, author.
Preferred Shelf Number HF5415.1265 B388 2013
Format: Books
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Cambridge Marketing Handbook : Communications

2024-11-10T21:55:53Z

Author Bax, Steve.
Preferred Shelf Number HF5415 B39 2013
Format: Books
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Cambridge Marketing Handbook : Law

2024-11-10T21:55:53Z

Author Kapur, Kiran.
Preferred Shelf Number HF5415 K37 2013
Format: Books
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Web Marketing For Dummies

2024-11-10T21:55:53Z

Author Zimmerman, Jan.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413368
Format: Electronic Resources
Availability Online Library~1

Marketing information and research

2024-11-10T21:55:53Z

Author Housden, Matthew.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Key concepts in marketing

2024-11-10T21:55:53Z

Author Blythe, Jim.
Preferred Shelf Number ONLINE(368649.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/key-concepts-in-marketing
Format: Electronic Resources
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Assessing the marketing environment

2024-11-10T21:55:53Z

Author Luck, Diana.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Services, marketing and management

2024-11-10T21:55:53Z

Author Gilmore, Audrey.
Preferred Shelf Number ONLINE(369304.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/services-marketing-and-management
Format: Electronic Resources
Availability Online Library~1

Managing and marketing technology

2024-11-10T21:55:53Z

Author Ford, David. Saren, Mike, ort. yaz.
Preferred Shelf Number HD 45 F667 2002
Format: Books
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Direct and interactive marketing

2024-11-10T21:55:53Z

Author Sargeant, Adrian. West, Douglas C., ed.
Preferred Shelf Number HF 5415.126 S235 2001
Format: Books
Availability Beytepe Library~1

Marketing in developing countries

2024-11-10T21:55:53Z

Author Kinsey, Joanna.
Preferred Shelf Number HF 5415.12.D44 K625 1988
Format: Books
Availability Beytepe Library~1

The dictionary of marketing

2024-11-10T21:55:53Z

Author Ostrow, Rona.
Preferred Shelf Number HF5415 O76 1988
Format: Books
Availability Beytepe Library~1

Marketing of engineering services

2024-11-10T21:55:53Z

Author Scanlon, Brian.
Preferred Shelf Number TA 190 B32 1988
Format: Books
Availability Beytepe Library~1

Computer innovations in marketing

2024-11-10T21:55:53Z

Author Konrad, Evelyn.
Preferred Shelf Number HF 5415 K596 1970
Format: Books
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Psychological foundations of marketing

2024-11-10T21:55:53Z

Author Kimmel, Allan J.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Essentials of marketing management

2024-11-10T21:55:53Z

Author Lancaster, Geoffrey, 1938- Massingham, Lester.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Reconnecting marketing to markets

2024-11-10T21:55:53Z

Author Araujo, Luis, 1970- Finch, John. Kjellberg, Hans.
Preferred Shelf Number ONLINE
Electronic Access Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
Format: Electronic Resources
Availability Online Library~1

Museum management and marketing

2024-11-10T21:55:53Z

Author Sandell, Richard, 1967- Janes, Robert R.
Preferred Shelf Number AM121 .M877 2010
Format: Books
Availability Beytepe Library~1

Marketing a critical introduction

2024-11-10T21:55:53Z

Author Hackley, Christopher E.
Preferred Shelf Number ONLINE(370004.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-a-critical-introduction
Format: Electronic Resources
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Bayesian statistics and marketing

2024-11-10T21:55:53Z

Author Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward)
Preferred Shelf Number ONLINE
Electronic Access Books24x7 http://www.books24x7.com/marc.asp?bookid=13451 John Wiley http://dx.doi.org/10.1002/0470863692
Format: Electronic Resources
Availability Online Library~1

Dictionary of marketing communications

2024-11-10T21:55:53Z

Author Govoni, Norman A. P.
Preferred Shelf Number ONLINE(368133.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/dictionary-of-marketing-communications
Format: Electronic Resources
Availability Online Library~1

European business and marketing

2024-11-10T21:55:53Z

Author Harris, Phil, 1952- McDonald, Frank, 1951-
Preferred Shelf Number ONLINE(368267.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/european-business-and-marketing-2e
Format: Electronic Resources
Availability Online Library~1

Marketing the retro revolution

2024-11-10T21:55:53Z

Author Brown, Stephen, 1955 March 23-
Preferred Shelf Number ONLINE(368824.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-the-retro-revolution
Format: Electronic Resources
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The sports marketing guide

2024-11-10T21:55:53Z

Author Wascovich, Terence R.
Preferred Shelf Number GV 716 W37 2001 V.2
Format: Books
Availability Beytepe Library~1

Handbook of relationship marketing

2024-11-10T21:55:53Z

Author Sheth, Jagdish N. Parvatiyar, Atul.
Preferred Shelf Number ONLINE(368444.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/handbook-of-relationship-marketing
Format: Electronic Resources
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Future-driven library marketing

2024-11-10T21:55:53Z

Author Weingand, Darlene E.
Preferred Shelf Number Z 678 W44 1998
Format: Books
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Consumer psychology for marketing

2024-11-10T21:55:53Z

Author Foxall, G. R. Goldsmith, Ronald, ort. yaz. Brown, Stephen, ort. yaz.
Preferred Shelf Number HF 5415.32 F794 1997
Format: Books
Availability Health Sciences Library~1

The Direct marketing handbook

2024-11-10T21:55:53Z

Author Nash, Edward L.
Preferred Shelf Number HF5438.25 D555 1992
Format: Books
Availability Beytepe Library~1

Analysis for marketing planning

2024-11-10T21:55:53Z

Author Lehmann, Donald R. Winer, Russell S.
Preferred Shelf Number HF5415.13 L395 1991
Format: Books
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Concepts of marketing management

2024-11-10T21:55:53Z

Author Seibert, Joseph C.
Preferred Shelf Number HF 5415.13 S43 1973
Format: Books
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Fundamentals of modern marketing

2024-11-10T21:55:53Z

Author Cundiff, Edward W. Still, Richard R., ort. yaz. Govoni, Norman A. P., ort. yaz.
Preferred Shelf Number HF 5415 C793 1973
Format: Books
Availability Beytepe Library~1

Marketing : concepts and strateg

2024-11-10T21:55:53Z

Author Bell, Martin L.
Preferred Shelf Number HF 5415.13 B4286 1972
Format: Books
Availability Beytepe Library~1

Marketing theory and metatheory

2024-11-10T21:55:53Z

Author Bartels, Robert, 1913-
Preferred Shelf Number HF 5415 B37 1970
Format: Books
Availability Beytepe Library~1

Analysis for marketing decisions

2024-11-10T21:55:53Z

Author Donnelly, James H. Ivancevich, John M., ort. yaz.
Preferred Shelf Number HF 5415 D65 1970
Format: Books
Availability Beytepe Library~1

Marketing : theory and application

2024-11-10T21:55:53Z

Author Wentz, Walter B. Eyrich, Gerald I., ort. yaz.
Preferred Shelf Number HF 5415 W395 1970
Format: Books
Availability Beytepe Library~1

Principles of pharmaceutical marketing

2024-11-10T21:55:53Z

Author Smith, Mickey C.
Preferred Shelf Number QV 736 SMI 1968 2.K
Format: Books
Availability Health Sciences Library~1

Marketing : the management way

2024-11-10T21:55:53Z

Author Weinstein, Arnold K.
Preferred Shelf Number HF 5415.13 W4 1968
Format: Books
Availability Beytepe Library~1

Marketing places and spaces

2024-11-10T21:55:53Z

Author Correia, Anto<U+0301>nia.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201510
Format: Electronic Resources
Availability Online Library~1

Marketing planning and strategy

2024-11-10T21:55:53Z

Author Jain, Subhash C., 1942-
Preferred Shelf Number HF 5415.13 J35 2000
Format: Books
Availability Beytepe Library~1

Word-of-mouth marketing

2024-11-10T21:55:53Z

Author Wilson, Jerry R., 1944-2005.
Preferred Shelf Number HF5415.5 W59 1994
Format: Books
Availability Beytepe Library~1

Marketing : principles and strategies

2024-11-10T21:55:53Z

Author Schewe, Charles D., 1942-
Preferred Shelf Number HF 5415 S3239 1987
Format: Books
Availability Beytepe Library~1

Handbook of modern marketing

2024-11-10T21:55:53Z

Author Buell, V. P., ed.
Preferred Shelf Number HF 5415 H186 1986
Format: Books
Availability Beytepe Library~1

Management controls in marketing

2024-11-10T21:55:53Z

Author Wilson, Richard M. S.
Preferred Shelf Number HF 5415.13 W54 1973
Format: Books
Availability Beytepe Library~1

Marketing and customer behaviour

2024-11-10T21:55:53Z

Author Jenkins, John R. G.
Preferred Shelf Number HC 79.C6 J46 1972
Format: Books
Availability Beytepe Library~1

Marketing models : quantitative applications

2024-11-10T21:55:53Z

Author Day, Ralph L., comp. Parsons, Leonard J., ed.
Preferred Shelf Number HF 5415 D395 1971
Format: Books
Availability Beytepe Library~1

The Marketing services business.

2024-11-10T21:55:53Z

Preferred Shelf Number HF 5415.13 M341 1987
Format: Books
Availability Beytepe Library~1

The essentials of marketing research

2024-11-10T21:55:53Z

Author Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

The SAGE handbook of marketing theory

2024-11-10T21:55:53Z

Author Maclaran, Pauline.
Preferred Shelf Number ONLINE(369717.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/the-sage-handbook-of-marketing-theory
Format: Electronic Resources
Availability Online Library~1

Relationship marketing : a consumer experience approach

2024-11-10T21:55:53Z

Author Baron, Steve. Conway, A. (Anthony) Warnaby, Gary.
Preferred Shelf Number HF5415.55 B375 2010
Format: Books
Availability Beytepe Library~1

Interactive marketing revolution or rhetoric?

2024-11-10T21:55:53Z

Author Miles, Christopher, 1967-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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CIM coursebook project management in marketing

2024-11-10T21:55:53Z

Author McKee, Frank.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Principles and practice of marketing

2024-11-10T21:55:53Z

Author Jobber, David, 1947-
Preferred Shelf Number HF5415 .J63 2007
Format: Books
Availability Beytepe Library~2

The thought leaders project hospital marketing

2024-11-10T21:55:53Z

Author Segbers, Robin.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=445836
Format: Electronic Resources
Availability Online Library~1

Relationship marketing a consumer experience approach

2024-11-10T21:55:53Z

Author Baron, Steve (J. Steve) Conway, A. (Anthony) Warnaby, Gary.
Preferred Shelf Number ONLINE(369210.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/relationship-marketing
Format: Electronic Resources
Availability Online Library~1

CIM coursebook the marketing planning process

2024-11-10T21:55:53Z

Author Donnelly, Ray. Harrison, Graham, 1954- Megicks, Phil.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Database Marketing Analyzing and Managing Customers

2024-11-10T21:55:53Z

Author Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-72579-6
Format: Electronic Resources
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Whisky : technology, production and marketing

2024-11-10T21:55:53Z

Author Russell, Inge.
Preferred Shelf Number TP605 .W485 2003
Format: Books
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Building models for marketing decisions

2024-11-10T21:55:53Z

Author Leeflang, P. S. H.
Preferred Shelf Number HF5415.135 .B85 2000
Format: Books
Availability Beytepe Library~2

Tips & traps for marketing your business

2024-11-10T21:55:53Z

Author Cooper, Scott W. Grutzner, Fritz. Cooper, Birk.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Whisky technology, production and marketing

2024-11-10T21:55:53Z

Author Russell, Inge, 1947-
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780126692020
Format: Electronic Resources
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3G marketing communities and strategic partnerships

2024-11-10T21:55:53Z

Author Ahonen, Tomi T. Kasper, Timo. Melkko, Sara. John Wiley & Sons.
Preferred Shelf Number ONLINE
Electronic Access John Wiley http://dx.doi.org/10.1002/0470011181 Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004011077-b.html
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Marketing farm products : economic analysis

2024-11-10T21:55:53Z

Author Shepherd, Geoffrey Seddon, 1898-
Preferred Shelf Number HD 9006 S453 1962
Format: Books
Availability Beytepe Library~1

Leveraging computer-mediated marketing environments

2024-11-10T21:55:53Z

Author Bowen, Gordon, 1950- editor. Ozuem, Wilson, 1974- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9
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Strategic perspectives in destination marketing

2024-11-10T21:55:53Z

Author Camilleri, Mark Anthony, 1976- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4
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Tourism planning and destination marketing

2024-11-10T21:55:53Z

Author Camilleri, Mark Anthony, 1976- editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787562912
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Marketing in and for a sustainable society

2024-11-10T21:55:53Z

Author Malhotra, Naresh K.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613
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Crash course in marketing for libraries

2024-11-10T21:55:53Z

Author Alman, Susan Webreck. Swanson, Sara Gillespie.
Preferred Shelf Number Z716.3 A46 2015
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Pharmacy management, leadership, marketing, and finance

2024-11-10T21:55:53Z

Author Chisholm-Burns, Marie A. Vaillancourt, Allison M. Shepherd, Marv.
Preferred Shelf Number QV 737 C5421 2014
Format: Books
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Political marketing : principles and applications

2024-11-10T21:55:53Z

Author Lees-Marshment, Jennifer.
Preferred Shelf Number JF2112.C3 L44 2014
Format: Books
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The history of marketing science

2024-11-10T21:55:53Z

Author Winer, Russell S. Neslin, Scott A., 1952-
Preferred Shelf Number HF5415.2 H55 2014
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Marketing communications management : analysis, planning, implementation

2024-11-10T21:55:53Z

Author Copley, Paul.
Preferred Shelf Number HF5415.123 C67 2014
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Whisky : technology, production and marketing

2024-11-10T21:55:53Z

Author Russell, Inge, editor. Stewart, Graham, editor.
Preferred Shelf Number ONLINE(355610.1)
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780124017351
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Marketing channels : a management view

2024-11-10T21:55:53Z

Author Rosenbloom, Bert.
Preferred Shelf Number HF5415.129 R67 2013
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Consumer behavior : building marketing strategy

2024-11-10T21:55:53Z

Author Hawkins, Del I. Mothersbaugh, David L.
Preferred Shelf Number HF5415.33.U6 H38 2013
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Transnational Marketing and Transnational Consumers

2024-11-10T21:55:53Z

Author Sirkeci, Ibrahim. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334288.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-36775-5
Format: Electronic Resources
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Marketing management a cultural perspective

2024-11-10T21:55:53Z

Author Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Routledge handbook of political marketing

2024-11-10T21:55:53Z

Author Lees-Marshment, Jennifer.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Hospitality marketing principles and practice

2024-11-10T21:55:53Z

Author Bowie, David, 1951- Buttle, Francis.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Availability Online Library~1

Inside marketing practices, ideologies, devices

2024-11-10T21:55:53Z

Author Zwick, Detlev. Cayla, Julien.
Preferred Shelf Number ONLINE
Electronic Access Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001
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Marketing strategy : a decision-focused approach

2024-11-10T21:55:53Z

Author Walker, Orville C. Mullins, John W. (John Walker)
Preferred Shelf Number HF5415.13 W35 2011
Format: Books
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Marketing IT products and services

2024-11-10T21:55:53Z

Author Keyes, Jessica, 1950-
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
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Marketing island destinations concepts and cases

2024-11-10T21:55:53Z

Author Lewis-Cameron, Acolla.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing the arts a fresh approach

2024-11-10T21:55:53Z

Author O'Reilly, Daragh. Kerrigan, Finola.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing research : an applied orientation

2024-11-10T21:55:53Z

Author Malhotra, Naresh K.
Preferred Shelf Number HF5415.2 M29 2011
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Marketing management for nonprofit organizations

2024-11-10T21:55:53Z

Author Sargeant, Adrian.
Preferred Shelf Number HF5415 S275 2009
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Marketing in travel and tourism

2024-11-10T21:55:53Z

Author Middleton, Victor T. C. Fyall, Alan. Morgan, Michael, 1948 Sept. 29- Ranchhod, Ashok.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Internet marketing a practical approach

2024-11-10T21:55:53Z

Author Charlesworth, Alan, 1956-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Political marketing principles and applications

2024-11-10T21:55:53Z

Author Lees-Marshment, Jennifer.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Flagship marketing concepts and places

2024-11-10T21:55:53Z

Author Kent, Tony (A. E.) Brown, Reva Berman, 1939-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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The Constant Contact guide to email marketing

2024-11-10T21:55:53Z

Author Groves, Eric (Eric S.) Constant Contact, Inc.
Preferred Shelf Number ONLINE
Electronic Access Wiley InterScience An electronic book accessible through the World Wide Web; click for information Books24x7 http://www.books24x7.com/marc.asp?bookid=33709 Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=469478 Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780470615287 MyiLibrary, Table of contents http://www.myilibrary.com?id=238494&ref=toc
Format: Electronic Resources
Availability Online Library~1

Pharmaceutical marketing : principles, environment, and practice

2024-11-10T21:55:53Z

Author Smith, Mickey C., author. Kolassa, E. M., author. Perkins, Greg, author. Siecker, Bruce, author.
Preferred Shelf Number ONLINE(342749.1)
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
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Handbook of Marketing Decision Models

2024-11-10T21:55:53Z

Author Wierenga, Berend. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-78213-3
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Data mining for design and marketing

2024-11-10T21:55:53Z

Author Ohsawa, Y. (Yukio), 1968- Yada, Katsutoshi.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
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International marketing management text and cases

2024-11-10T21:55:53Z

Author Mathur, U. C., 1938-
Preferred Shelf Number ONLINE(368587.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/international-marketing-management
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Marketing research a practical approach

2024-11-10T21:55:53Z

Author Kolb, Bonita M.
Preferred Shelf Number ONLINE(368826.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-research SAGE research methods http://srmo.sagepub.com/view/marketing-research/SAGE.xml
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Statistics for marketing and consumer research

2024-11-10T21:55:53Z

Author Mazzocchi, Mario.
Preferred Shelf Number ONLINE(369402.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research SAGE research methods http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml
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Web marketing for the music business

2024-11-10T21:55:53Z

Author Hutchison, Thomas W. (Thomas William)
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240810447
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Marketing management : knowledge and skills

2024-11-10T21:55:53Z

Author Peter, J. Paul. Donnelly, James H.
Preferred Shelf Number HF5415.13 .P484 2007
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Essentials of health care marketing

2024-11-10T21:55:53Z

Author Berkowitz, Eric N.
Preferred Shelf Number W 74.1 B513 2006
Format: Books
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International marketing : an Asia-Pacific perspective

2024-11-10T21:55:53Z

Author Fletcher, Richard, 1940- Brown, Linden.
Preferred Shelf Number HF1416 F44 2005
Format: Books
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Marketing of Olympic sport organisations

2024-11-10T21:55:53Z

Author Ferrand, Alain. Torrigiani, Luiggino, ort. yaz.
Preferred Shelf Number GV 716 .F47 2005
Format: Books
Availability Beytepe Library~1 Health Sciences Library~1

Sports marketing : a strategic perspective

2024-11-10T21:55:53Z

Author Shank, Matthew D.
Preferred Shelf Number GV 716 .S42 2005
Format: Books
Availability Beytepe Library~1 Health Sciences Library~1

Best practices in international marketing

2024-11-10T21:55:53Z

Author Ronkainen, Ilkka A., ed. Czinkota, Michael R., ed.
Preferred Shelf Number HF 1416 B476 2002
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Pharmaceutical marketing a practical guide

2024-11-10T21:55:53Z

Author Dogramatzis, Dimitris, 1962-
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
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Eyecare business marketing and strategy

2024-11-10T21:55:53Z

Author Moss, Gary L. Shaw-McMinn, Peter G.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780750672382
Format: Electronic Resources
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Handbook of marketing and society

2024-11-10T21:55:53Z

Author Bloom, Paul N. Gundlach, Gregory T. (Gregory Thomas)
Preferred Shelf Number ONLINE(368434.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-and-society
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Handbook of online marketing research

2024-11-10T21:55:53Z

Author Grossnickle, Joshua. Raskin, Oliver, ort. yaz.
Preferred Shelf Number HF 5415.2 G776 2001
Format: Books
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Handbook of services marketing & management

2024-11-10T21:55:53Z

Author Swartz, Teresa A. Iacobucci, Dawn.
Preferred Shelf Number ONLINE(368447.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management
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Marketing theory : A student text

2024-11-10T21:55:53Z

Author Baker, Michael John, ed.
Preferred Shelf Number HF 5415 B175 2000
Format: Books
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Sustainable marketing managerial-ecological issues

2024-11-10T21:55:53Z

Author Fuller, Donald A.
Preferred Shelf Number ONLINE(369465.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/sustainable-marketing
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Availability Online Library~1

Marketing for hospitality and tourism

2024-11-10T21:55:53Z

Author Kotler, Philip. Bowen, John (John T.), 1948-, ort. yaz. Makens, James C., ort. yaz.
Preferred Shelf Number TX 911.3.M3 K68 1999
Format: Books
Availability Beytepe Library~1

Electronic marketing and the consumer

2024-11-10T21:55:53Z

Author Peterson, Robert A.
Preferred Shelf Number HF5415.1265 E395 1997
Format: Books
Availability Beytepe Library~1

Relationship marketing theory and practice

2024-11-10T21:55:53Z

Author Buttle, Francis.
Preferred Shelf Number ONLINE(369211.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/relationship-marketing-theory-and-practice
Format: Electronic Resources
Availability Online Library~1

Consumer behaviour and marketing strategy

2024-11-10T21:55:53Z

Author Peter, J. Paul Olsen, Jerry C. ort.yaz.
Preferred Shelf Number HF 5415.3 P478 1996 1.K
Format: Books
Availability Health Sciences Library~1

Marketing channels : a management view

2024-11-10T21:55:53Z

Author Rosenbloom, Bert.
Preferred Shelf Number HF 5415.129 R67 1995
Format: Books
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The business and marketing environment

2024-11-10T21:55:53Z

Author Palmer, Adrian James. Worthington, I., ort. yaz.
Preferred Shelf Number HF 5415 P234 1992
Format: Books
Availability Beytepe Library~1

Marketing strategy in the pharmaceutical industry

2024-11-10T21:55:53Z

Author Corstjens, Marcel
Preferred Shelf Number QV 736 C826 1991 1.K
Format: Books
Availability Health Sciences Library~1

Marketing management and information technology

2024-11-10T21:55:53Z

Author Fletcher, Keith.
Preferred Shelf Number HF 5415.13 F635 1990
Format: Books
Availability Beytepe Library~1

Successful marketing for the small business

2024-11-10T21:55:53Z

Author Patten, Dave.
Preferred Shelf Number HF 5349.G7 P277 1989
Format: Books
Availability Beytepe Library~1

Essentials of marketing : text and cases

2024-11-10T21:55:53Z

Author Lancaster, Geoffrey A. Massingham, L., ort. yaz.
Preferred Shelf Number HF 5415 L2625 1988
Format: Books
Availability Beytepe Library~1

Marketing tourism : a practical guide

2024-11-10T21:55:53Z

Author Jefferson, Alan. Lickorish, L., ort. yaz.
Preferred Shelf Number G 155.A1 J356 1988
Format: Books
Availability Beytepe Library~1

Readings and cases in basic marketing

2024-11-10T21:55:53Z

Author McCarthy, E. J., ort. yaz. Brogowicz, A. A., ort. yaz.
Preferred Shelf Number HF 5415 R334 1987
Format: Books
Availability Beytepe Library~1

Marketing : basic concepts and decisions

2024-11-10T21:55:53Z

Author Pride, William M. Ferrell, O. C., ort. yaz.
Preferred Shelf Number HF 5415 P658 1987
Format: Books
Availability Beytepe Library~1

Marketing research : an applied approach

2024-11-10T21:55:53Z

Author Kinnear, Thomas C. Taylor, J. R., ort. yaz.
Preferred Shelf Number HF 5415.2 K53 1983
Format: Books
Availability Beytepe Library~1

Menu design : merchandsing and marketing

2024-11-10T21:55:53Z

Author Seaberg, Albin G.
Preferred Shelf Number TX 911.3.M45 S4 1983 1.K
Format: Books
Availability Health Sciences Library~1

Menu design, merchandising and marketing

2024-11-10T21:55:53Z

Author Seaberg, Albin G.
Preferred Shelf Number TX 911.3.M45 S4 1983
Format: Books
Availability Beytepe Library~1

The package as a marketing tool

2024-11-10T21:55:53Z

Author Sacharow, Stanley
Preferred Shelf Number HF 5415 S121 1982 1.K
Format: Books
Availability Health Sciences Library~1

The package as a marketing tool

2024-11-10T21:55:53Z

Author Sacharow, Stanley.
Preferred Shelf Number HF 5770 S27 1982
Format: Books
Availability Beytepe Library~1

Food service marketing and promotion

2024-11-10T21:55:53Z

Author Seltz, David D.
Preferred Shelf Number TX 911.3.M3 S44 1977
Format: Books
Availability Beytepe Library~1

Successful marketing strategies in American Industry

2024-11-10T21:55:53Z

Author Udell, Jon G.
Preferred Shelf Number HF 5415 U3 1972
Format: Books
Availability Beytepe Library~1

Marketing research : Management and methods

2024-11-10T21:55:53Z

Author Wentz, Walter B.
Preferred Shelf Number HF 5415.2 W45 1972
Format: Books
Availability Beytepe Library~1

Marketing research : text and cases

2024-11-10T21:55:53Z

Author Boyd, Harper W. Westfall, Ralph, ort. yaz.
Preferred Shelf Number HF 5415.2 B623 1972
Format: Books
Availability Beytepe Library~1

Marketing management : a systems perspective

2024-11-10T21:55:53Z

Author Lazer, William.
Preferred Shelf Number HF 5415 L329 1971
Format: Books
Availability Beytepe Library~1

Marketing communication : modern promotional strategy

2024-11-10T21:55:53Z

Author Webster, Frederick E.
Preferred Shelf Number HF 5415 W359 1971
Format: Books
Availability Beytepe Library~1

Marketing architectural and engineering services

2024-11-10T21:55:53Z

Author Coxe, Weld.
Preferred Shelf Number NA 1996 C6 1971
Format: Books
Availability Beytepe Library~1

Consumer psychology for humanized bank marketing

2024-11-10T21:55:53Z

Author Grossack, Martin M.
Preferred Shelf Number HG 1616.P8 G76 1971
Format: Books
Availability Beytepe Library~1

Mismarketing : case histories of marketing misfires

2024-11-10T21:55:53Z

Author Berg, Thomas, L.
Preferred Shelf Number HF 5415 B4297 1970
Format: Books
Availability Beytepe Library~1

Marketing and development : the Thailand experience

2024-11-10T21:55:53Z

Author Anderson, Dole A., 1917-
Preferred Shelf Number HF 5415.12.T45 A62 1970
Format: Books
Availability Beytepe Library~1

Food marketing and economic growth.

2024-11-10T21:55:53Z

Author Organisation for Economic Co-operation and Development.
Preferred Shelf Number HD 9000.5 O74 1970
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Sage brief guide to marketing ethics

2024-11-10T21:55:53Z

Preferred Shelf Number ONLINE(369279.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/sage-brief-guide-to-marketing-ethics
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Marketing research : within a changing information environment

2024-11-10T21:55:53Z

Author Hair, Joseph F. Bush, Robert P. Ortinau, David J.
Preferred Shelf Number HF5415.2 H258 2003
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International marketing in the fast changing world

2024-11-10T21:55:53Z

Author Sto<U+0308>ttinger, Barbara. Schlegelmilch, Bodo B. Zou, Shaoming.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201526
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Encyclopedia of major marketing strategies. Volume 3

2024-11-10T21:55:53Z

Author Miskelly, Matthew, editor. Gale Group.
Preferred Shelf Number ONLINE(341183.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
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Gale business insights handbook of global marketing

2024-11-10T21:55:53Z

Author Ferrara, Miranda Herbert, 1950-, editor. Gale Group.
Preferred Shelf Number ONLINE(341187.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
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CIM coursebook delivering customer value through marketing

2024-11-10T21:55:53Z

Author Donnelly, Ray. Linton, Colin.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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E-marketing applications of information technology and the internet within marketing

2024-11-10T21:55:53Z

Author Molenaar, Cor.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Cult of analytics driving online marketing strategies using web analytics

2024-11-10T21:55:53Z

Author Jackson, Steve.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing investment real estate : finance, taxation, techniques

2024-11-10T21:55:53Z

Author Messner, Stephen D. Schreiber, Irving, ort. yaz. Lyon, Victor L., ort. yaz. Realtors National Marketing Institute.
Preferred Shelf Number HD 1375 M43 1985
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Application of gaming in new media marketing

2024-11-10T21:55:53Z

Author Mishra, Pratika, 1981- editor. Dham, Swati Oberoi, 1983- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6064-7
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Myth in modern media management and marketing

2024-11-10T21:55:53Z

Author Kreft, Jan, editor. Kuczamer-Klopotowska, Sylwia, 1971- editor. Kalinowska-Zeleznik, Anna, 1971- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9
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Bottom of the pyramid marketing : making, shaping and developing BoP markets

2024-11-10T21:55:53Z

Author Singh, Ramendra, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
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Smart marketing with the internet of things

2024-11-10T21:55:53Z

Author Simoes, Dora, 1970- editor. Barbosa, Belem, 1971- editor. Filipe, Sandra, 1973- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5763-0
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Shopper marketing and the role of in-store marketing

2024-11-10T21:55:53Z

Author Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411
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Marketing geography with special reference to retailing

2024-11-10T21:55:53Z

Author Davies, R. L., 1940-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Advanced theory and practice in sport marketing

2024-11-10T21:55:53Z

Author Schwarz, Eric C. Hunter, Jason D. LaFleur, Alan.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing technologies corporate cultures and technological change

2024-11-10T21:55:53Z

Author Simakova, Elena, 1973-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing management : a strategic decision-making approach

2024-11-10T21:55:53Z

Author Mullins, John W. (John Walker) Walker, Orville C.
Preferred Shelf Number HF5415.13 M352324 2013
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US Programs Affecting Food and Agricultural Marketing

2024-11-10T21:55:53Z

Author Armbruster, Walter J. editor. Knutson, Ronald D. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331624.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4614-4930-0
Format: Electronic Resources
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Global sport marketing contemporary issues and practice

2024-11-10T21:55:53Z

Author Desbordes, Michel. Richelieu, André.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Ethics in marketing international cases and perspectives

2024-11-10T21:55:53Z

Author Murphy, Patrick E., 1948- Laczniak, Eugene R. Prothero, Andrea.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Basic marketing research : integration of social media

2024-11-10T21:55:53Z

Author Malhotra, Naresh K.
Preferred Shelf Number HF5415.2 M35 2012
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Marketing research for beginners a practical handbook

2024-11-10T21:55:53Z

Author Khoo, Hong Meng. Gale Group.
Preferred Shelf Number ONLINE(341051.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
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Diversity in European Marketing Text and Cases

2024-11-10T21:55:53Z

Author Rudolph, Thomas. editor. Schlegelmilch, Bodo B. editor. Bauer, András. editor. Franch, Josep. editor. Meise, Jan Niklas. editor.
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6976-7
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Marketing Semiotics Signs, Strategies, and Brand Value.

2024-11-10T21:55:53Z

Author Oswald, Laura R.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=422128
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Big business marketing for small business budgets

2024-11-10T21:55:53Z

Author McMurtry, Jeanette Maw.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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Agricultural marketing structural models for price analysis

2024-11-10T21:55:53Z

Author Vercammen, James.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Sustainable marketing of cultural and heritage tourism

2024-11-10T21:55:53Z

Author Chhabra, Deepack, 1963-
Preferred Shelf Number ONLINE
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Advances in tourism destination marketing managing networks

2024-11-10T21:55:53Z

Author Kozak, M. (Metin), 1968- Gnoth, Juergen. Andreu, Luisa.
Preferred Shelf Number ONLINE
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Global marketing and advertising understanding cultural paradoxes

2024-11-10T21:55:53Z

Author Mooij, Marieke K. de, 1943-
Preferred Shelf Number ONLINE
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Managing service firms the power of managerial marketing

2024-11-10T21:55:53Z

Author Skålén, Per.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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CIM revision cards assessing the marketing environment

2024-11-10T21:55:53Z

Author Luck, Diana.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Flying off course airline economics and marketing

2024-11-10T21:55:53Z

Author Doganis, Rigas.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Interpretation in social life, social science, and marketing

2024-11-10T21:55:53Z

Author O'Shaugnessy, John, 1927-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Business marketing : connecting strategy, relationships, and learning

2024-11-10T21:55:53Z

Author Dwyer, F. Robert. Tanner, John F.
Preferred Shelf Number HF5415 D89 2009
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Contemporary issues in marketing and consumer behaviour

2024-11-10T21:55:53Z

Author Parsons, Elizabeth. Maclaran, Pauline.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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The Relationship Marketer Rethinking Strategic Relationship Marketing

2024-11-10T21:55:53Z

Author Hougaard, Søren. author. Bjerre, Mogens. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-03243-1
Format: Electronic Resources
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Health Services Marketing A Practitioner's Guide

2024-11-10T21:55:53Z

Author Thomas, Richard K. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-73606-8
Format: Electronic Resources
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Probabilistic methods for financial and marketing informatics

2024-11-10T21:55:53Z

Author Neapolitan, Richard E. Jiang, Xia.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780123704771
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Probabilistic methods for financial and marketing informatics

2024-11-10T21:55:53Z

Author Neapolitan, Richard E. Jiang, Xia. ScienceDirect (Online service)
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect An electronic book accessible through the World Wide Web; click for information
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Marketing library and information services : international perspectives

2024-11-10T21:55:53Z

Author Gupta, Dinesh K.
Preferred Shelf Number Z 716.3 .M37 2006
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Writing marketing literary lessons from academic authorities

2024-11-10T21:55:53Z

Author Brown, Stephen, 1955 March 23-
Preferred Shelf Number ONLINE(369978.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/writing-marketing
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The sports event management and marketing playbook

2024-11-10T21:55:53Z

Author Supovitz, Frank.
Preferred Shelf Number GV716 .S86 2005
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Libraries, mission & marketing writing mission statements that work

2024-11-10T21:55:53Z

Author Wallace, Linda K.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=110050
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Marketing and sales in the chemical industry

2024-11-10T21:55:53Z

Author Jakobi, R. (Rolf) Wiley InterScience (Online service)
Preferred Shelf Number ONLINE
Electronic Access John Wiley http://dx.doi.org/10.1002/3527600345
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Marketing concepts for libraries and information services

2024-11-10T21:55:53Z

Author De Saez, Eileen Elliott.
Preferred Shelf Number Z716.3 D45 2002
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Marketing research : An aid to decision making

2024-11-10T21:55:53Z

Author Shao, Alan T.
Preferred Shelf Number HF 5415.2 S469 2002
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International marketing strategy : Analysis, development, and implementation

2024-11-10T21:55:53Z

Author Doole, Isobel. Lowe, Robin, 1945- ort. yaz.
Preferred Shelf Number HF 1416 D72 2001
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Marketing management : analysis, planning, implementation, and control

2024-11-10T21:55:53Z

Author Kotler, Philip.
Preferred Shelf Number HF 5415.13 K64 1997
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Product management : marketing in a changing environment

2024-11-10T21:55:53Z

Author Hehman, Raymond D.
Preferred Shelf Number HD 31 H36 1984
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Sales and marketing for travel and tourism

2024-11-10T21:55:53Z

Author Davidoff, Philip G. Davidoff, Doris S., ort. yaz.
Preferred Shelf Number G 155.A1 D39 1983
Format: Books
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Marketing theory : the philosophy of marketing science

2024-11-10T21:55:53Z

Author Hunt, Shelby D.
Preferred Shelf Number HF 5415 H874 1983
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Political marketing an approach to campaign strategy :

2024-11-10T21:55:53Z

Author Mauser, Gray A. Permut, S. E., ed.
Preferred Shelf Number JF 2112.C3 M38 1983
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Marketing staple food crops in tropical Africa

2024-11-10T21:55:53Z

Author Jones, William O.
Preferred Shelf Number HD 9017.S82 J65 1972
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Soviet marketing : distribution in a controlled economy

2024-11-10T21:55:53Z

Author Goldman, Marshall I.
Preferred Shelf Number HF 3632 G58 1965
Format: Books
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

2024-11-10T21:55:53Z

Author Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number HF5415.3 B323 2011
Format: Books
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Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies

2024-11-10T21:55:53Z

Author Ding, Min. editor. Eliashberg, Jehoshua. editor. Stremersch, Stefan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-1-4614-7801-0
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The 4A's of marketing creating value for customers, companies and society

2024-11-10T21:55:53Z

Author Sheth, Jagdish N. Sisodia, Rajendra.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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The handbook of organic and fair trade food marketing

2024-11-10T21:55:53Z

Author Wright, Simon, 1957- McCrea, Diane. Sainsbury's (Firm) Wiley InterScience (Online service)
Preferred Shelf Number ONLINE
Electronic Access Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006025809-b.html John Wiley http://dx.doi.org/10.1002/9780470996096
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Managing Business Interfaces Marketing and Engineering Issues in the Supply Chain and Internet Domains

2024-11-10T21:55:53Z

Author Chakravarty, Amiya K. editor. Eliashberg, Jehoshua. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/b106523
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Advertising promotion : Suplemental aspects of integrated marketing communications

2024-11-10T21:55:53Z

Author Shimp, Terence A.
Preferred Shelf Number HF 5415.123 S54 2000
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The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

2024-11-10T21:55:53Z

Author Safko, Lon.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

2024-11-10T21:55:53Z

Author Amos, James. Emerson, B. J.
Preferred Shelf Number ONLINE
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Return on influence the revolutionary power of Klout, social scoring, and influence marketing

2024-11-10T21:55:53Z

Author Schaefer, Mark.
Preferred Shelf Number ONLINE
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Repositioning marketing in an era of competition, change, and crisis

2024-11-10T21:55:53Z

Author Trout, Jack. Rivkin, Steve, 1947-
Preferred Shelf Number ONLINE
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The successful marketing plan a disciplined and comprehensive approach

2024-11-10T21:55:53Z

Author Hiebing, Roman G. Cooper, Scott W.
Preferred Shelf Number ONLINE
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The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

2024-11-10T21:55:53Z

Author Sugiyama, Kotaro. Andree, Tim.
Preferred Shelf Number ONLINE
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Turn clicks into customers proven marketing techniques for converting online traffic into revenue

2024-11-10T21:55:53Z

Author Forrester, Duane.
Preferred Shelf Number ONLINE
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Everything I know about marketing I learned from Google

2024-11-10T21:55:53Z

Author Goldman, Aaron, 1978-
Preferred Shelf Number ONLINE
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Voice-of-the-customer marketing a revolutionary five-step process to create customers who care, spend, and stay

2024-11-10T21:55:53Z

Author Roman, Ernan.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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The next evolution of marketing connect with your customers by marketing with meaning

2024-11-10T21:55:53Z

Author Gilbreath, Bob.
Preferred Shelf Number ONLINE
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The big book of marketing lessons and best practices from the world's greatest companies

2024-11-10T21:55:53Z

Author Bennett, Anthony G.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing

2024-11-10T21:55:53Z

Author Azevedo, Abaet�e de. Pomeranz, Ricardo.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

2024-11-10T21:55:53Z

Author Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number HF5415.3 B324 2011
Format: Books
Availability Beytepe Library~1

501 killer marketing tactics to increase sales, maximize profits, and stomp your competition

2024-11-10T21:55:53Z

Author Feltenstein, Tom. Feltenstein, Tom. 401 killer marketing tactics to increase sales, maximize profits, and stomp your competition.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
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Case studies on food experiences in marketing, retail, and events

2024-11-10T21:55:53Z

Author Doppler, Susanne, editer. Steffen, Adrienne, editer.
Preferred Shelf Number XX(522459.1)
Electronic Access ScienceDirect https://www.sciencedirect.com/science/book/9780128177921
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