Search Results for Marketing. - Narrowed by: Online Library

Marketing

2026-01-13T05:34:56Z

Author Blythe, Jim.
Preferred Shelf Number ONLINE(368823.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing
Format: Electronic Resources
Availability Online Library~1

Marketing

2026-01-13T05:34:56Z

Author Schneider, Willy. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-7908-1942-7
Format: Electronic Resources
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Stakeholder marketing

2026-01-13T05:34:56Z

Author Gledhill, Michelle.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Film marketing

2026-01-13T05:34:56Z

Author Kerrigan, Finola.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Marketing essentials

2026-01-13T05:34:56Z

Author Blythe, Jim.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Airport marketing

2026-01-13T05:34:56Z

Author Halpern, Nigel, author. Graham, Anne, 1958- author.
Preferred Shelf Number HE9797.4 .E3 H35 2022
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003039563 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Marketing communications

2026-01-13T05:34:56Z

Author Eagle, Lynne, author.
Preferred Shelf Number HF5415.123 .E24 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003089292 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Olympic marketing

2026-01-13T05:34:56Z

Author Ferrand, Alain, 1952- Chappelet, J.-L. (Jean-Loup) Séguin, Benoit, 1966-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Agile Marketing

2026-01-13T05:34:56Z

Author Accardi-Petersen, Michelle. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4302-3316-9
Format: Electronic Resources
Availability Online Library~1

Marketing Arbeitsbuch

2026-01-13T05:34:56Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8783-9
Format: Electronic Resources
Availability Online Library~1

Social marketing casebook

2026-01-13T05:34:56Z

Author French, Jeff. Merritt, Rowena. Reynolds, Lucy.
Preferred Shelf Number ONLINE(369337.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/social-marketing-casebook
Format: Electronic Resources
Availability Online Library~1

Careers in marketing

2026-01-13T05:34:56Z

Author Stair, Lila B. Stair, Leslie.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Internationales Marketing-Management

2026-01-13T05:34:56Z

Author Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-12691-8
Format: Electronic Resources
Availability Online Library~1

Marketing the basics

2026-01-13T05:34:56Z

Author Moore, Karl, 1955- Pareek, Niketh.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Global political marketing

2026-01-13T05:34:56Z

Author Lees-Marshment, Jennifer. Strömbäck, Jesper. Rudd, Chris.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Strategic marketing planning

2026-01-13T05:34:56Z

Author Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing Communication Policies

2026-01-13T05:34:56Z

Author Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-37323-0
Format: Electronic Resources
Availability Online Library~1

Handbuch Marketing-Controlling

2026-01-13T05:34:56Z

Author Zerres, Christopher. editor. Zerres, Michael P. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-30071-6
Format: Electronic Resources
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Strategisches Online-Marketing

2026-01-13T05:34:56Z

Author Bogner, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-9234-1
Format: Electronic Resources
Availability Online Library~1

Internationales Marketing-Management

2026-01-13T05:34:56Z

Author Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-28553-9
Format: Electronic Resources
Availability Online Library~1

Marketing für Arztpraxen

2026-01-13T05:34:56Z

Author Streit, Volker. editor. Letter, Michael. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/b138206
Format: Electronic Resources
Availability Online Library~1

Aquaculture marketing handbook

2026-01-13T05:34:56Z

Author Engle, Carole Ruth, 1952- Quagrainie, Kwamena. Wiley InterScience (Online service)
Preferred Shelf Number ONLINE
Electronic Access Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2005015283-b.html John Wiley http://dx.doi.org/10.1002/9780470277690
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Sustainable marketing planning

2026-01-13T05:34:56Z

Author Richardson, Neil Andre Asselbroug, author.
Preferred Shelf Number HF5413
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003434214 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Record label marketing

2026-01-13T05:34:56Z

Author Hutchison, Thomas W. (Thomas William) Macy, Amy. Allen, Paul.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240812380
Format: Electronic Resources
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Relationship marketing in sports

2026-01-13T05:34:56Z

Author Bühler, André. Nufer, Gerd.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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CIM coursebook managing marketing

2026-01-13T05:34:56Z

Author Nicholson, Francis. Meek, Richard. Sherratt, Andrew. Chartered Institute of Marketing.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing management in Turkey

2026-01-13T05:34:56Z

Author Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787145573
Format: Electronic Resources
Availability Online Library~1

The library marketing toolkit

2026-01-13T05:34:56Z

Author Potter, Ned, 1980- author.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458
Format: Electronic Resources
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Business-to-business marketing

2026-01-13T05:34:56Z

Author Brennan, Ross, 1957- author. Canning, Louise, author. McDowell, Raymond, author.
Preferred Shelf Number ONLINE(370201.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/business-to-business-marketing
Format: Electronic Resources
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Entrepreneurship in international marketing

2026-01-13T05:34:56Z

Author Zou, Shaoming. Xu, Hui. Shi, Linda Hui.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201525
Format: Electronic Resources
Availability Online Library~1

Disability and digital marketing

2026-01-13T05:34:56Z

Author Södergren, Jonatan, editor. Vallström, Niklas, editor.
Preferred Shelf Number HF5415.1265
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032691664 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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PLACE MARKETING AND TEMPORALITY

2026-01-13T05:34:56Z

Author Warnaby, Gary.
Preferred Shelf Number HT325
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032689937 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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STRATEGIC INTEGRATED MARKETING COMMUNICATIONS

2026-01-13T05:34:56Z

Author Percy, Larry.
Preferred Shelf Number HF5415.123
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003169635 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Web Marketing For Dummies

2026-01-13T05:34:56Z

Author Zimmerman, Jan.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413368
Format: Electronic Resources
Availability Online Library~1

Marketing information and research

2026-01-13T05:34:56Z

Author Housden, Matthew.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Key concepts in marketing

2026-01-13T05:34:56Z

Author Blythe, Jim.
Preferred Shelf Number ONLINE(368649.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/key-concepts-in-marketing
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Availability Online Library~1

Assessing the marketing environment

2026-01-13T05:34:56Z

Author Luck, Diana.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Services, marketing and management

2026-01-13T05:34:56Z

Author Gilmore, Audrey.
Preferred Shelf Number ONLINE(369304.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/services-marketing-and-management
Format: Electronic Resources
Availability Online Library~1

Marketing Perspectives on Phygitalization

2026-01-13T05:34:56Z

Author Rana, Sudhir, editor.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003569008 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Fundamentals of airline marketing

2026-01-13T05:34:56Z

Author Ambrose, Scott, author. Waguespack, Blaise, author.
Preferred Shelf Number HE9781
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429057731 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Psychological foundations of marketing

2026-01-13T05:34:56Z

Author Kimmel, Allan J.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing-Theorie Eine Einführung

2026-01-13T05:34:56Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337958.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02134-4
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen marktorientierter Unternehmensführung

2026-01-13T05:34:56Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6916-3
Format: Electronic Resources
Availability Online Library~1

Marketing-Theorie Eine Einführung

2026-01-13T05:34:56Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6695-7
Format: Electronic Resources
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Essentials of marketing management

2026-01-13T05:34:56Z

Author Lancaster, Geoffrey, 1938- Massingham, Lester.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Reconnecting marketing to markets

2026-01-13T05:34:56Z

Author Araujo, Luis, 1970- Finch, John. Kjellberg, Hans.
Preferred Shelf Number ONLINE
Electronic Access Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
Format: Electronic Resources
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Marketing a critical introduction

2026-01-13T05:34:56Z

Author Hackley, Christopher E.
Preferred Shelf Number ONLINE(370004.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-a-critical-introduction
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Marketing-Theorie Eine Einführung

2026-01-13T05:34:56Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8059-5
Format: Electronic Resources
Availability Online Library~1

Management der Marketing-Kommunikation

2026-01-13T05:34:56Z

Author Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-69274-4
Format: Electronic Resources
Availability Online Library~1

Management der Marketing-Kommunikation

2026-01-13T05:34:56Z

Author Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-27534-7
Format: Electronic Resources
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Bayesian statistics and marketing

2026-01-13T05:34:56Z

Author Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward)
Preferred Shelf Number ONLINE
Electronic Access Books24x7 http://www.books24x7.com/marc.asp?bookid=13451 John Wiley http://dx.doi.org/10.1002/0470863692
Format: Electronic Resources
Availability Online Library~1

Dictionary of marketing communications

2026-01-13T05:34:56Z

Author Govoni, Norman A. P.
Preferred Shelf Number ONLINE(368133.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/dictionary-of-marketing-communications
Format: Electronic Resources
Availability Online Library~1

European business and marketing

2026-01-13T05:34:56Z

Author Harris, Phil, 1952- McDonald, Frank, 1951-
Preferred Shelf Number ONLINE(368267.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/european-business-and-marketing-2e
Format: Electronic Resources
Availability Online Library~1

Marketing the retro revolution

2026-01-13T05:34:56Z

Author Brown, Stephen, 1955 March 23-
Preferred Shelf Number ONLINE(368824.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-the-retro-revolution
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Handbook of relationship marketing

2026-01-13T05:34:56Z

Author Sheth, Jagdish N. Parvatiyar, Atul.
Preferred Shelf Number ONLINE(368444.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/handbook-of-relationship-marketing
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Marketing for microbudget films

2026-01-13T05:34:56Z

Author Mackintosh-Smith, Nick author.
Preferred Shelf Number PN1995.9 .M29
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003624899 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Marketing places and spaces

2026-01-13T05:34:56Z

Author Correia, Anto<U+0301>nia.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201510
Format: Electronic Resources
Availability Online Library~1

Erfolgsfaktoren des Mobile Marketing

2026-01-13T05:34:56Z

Author Bauer, Hans H. editor. Bryant, Melchior D. editor. Dirks, Thorsten. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-85296-4
Format: Electronic Resources
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GABLER KOMPAKT-LEXIKON MARKETING

2026-01-13T05:34:56Z

Author Poth, Ludwig G. author. Poth, Gudrun S. author. Pradel, Marcus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8773-0
Format: Electronic Resources
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The essentials of marketing research

2026-01-13T05:34:56Z

Author Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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The SAGE handbook of marketing theory

2026-01-13T05:34:56Z

Author Maclaran, Pauline.
Preferred Shelf Number ONLINE(369717.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/the-sage-handbook-of-marketing-theory
Format: Electronic Resources
Availability Online Library~1

Interfaith marketing : a cross-religious approach

2026-01-13T05:34:56Z

Author Cabano, Frank G., author. Müller, Stefan W., author. Gelbrich, Katja, author.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003506010 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The future of charity marketing

2026-01-13T05:34:56Z

Author Mitchell, Sarah-Louise, 1966- editor Hyde, Fran, 1969- editor
Preferred Shelf Number HV40
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003396802 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
Availability Online Library~1

Storytelling in marketing and brand communications

2026-01-13T05:34:56Z

Author Moin, S. M. A., author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032689548 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Internal marketing : theories, perspectives and stakeholders

2026-01-13T05:34:56Z

Author Brown, David Michael, 1950- author.
Preferred Shelf Number HF5415.13 .B76 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003081326 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Interactive marketing revolution or rhetoric?

2026-01-13T05:34:56Z

Author Miles, Christopher, 1967-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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CIM coursebook project management in marketing

2026-01-13T05:34:56Z

Author McKee, Frank.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing the arts : breaking boundaries

2026-01-13T05:34:56Z

Author Kerrigan, Finola, editor. Preece, Chloe, editor.
Preferred Shelf Number NX634
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003021766 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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The thought leaders project hospital marketing

2026-01-13T05:34:56Z

Author Segbers, Robin.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=445836
Format: Electronic Resources
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Relationship marketing a consumer experience approach

2026-01-13T05:34:56Z

Author Baron, Steve (J. Steve) Conway, A. (Anthony) Warnaby, Gary.
Preferred Shelf Number ONLINE(369210.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/relationship-marketing
Format: Electronic Resources
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CIM coursebook the marketing planning process

2026-01-13T05:34:56Z

Author Donnelly, Ray. Harrison, Graham, 1954- Megicks, Phil.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Database Marketing Analyzing and Managing Customers

2026-01-13T05:34:56Z

Author Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-72579-6
Format: Electronic Resources
Availability Online Library~1

Sustainable marketing and customer value

2026-01-13T05:34:56Z

Author Chattopadhyay, Subrata (Economist), editor. Sondhi, Sundeep Singh, editor. Dalal, Arunava, author.
Preferred Shelf Number HF5413 .S875 2023
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003173311 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Artificial intelligence for marketing management

2026-01-13T05:34:56Z

Author Thaichon, Park, editor. Quach, Sara, editor.
Preferred Shelf Number HF5415 .E7959 2023 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003280392 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Tips & traps for marketing your business

2026-01-13T05:34:56Z

Author Cooper, Scott W. Grutzner, Fritz. Cooper, Birk.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Whisky technology, production and marketing

2026-01-13T05:34:56Z

Author Russell, Inge, 1947-
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780126692020
Format: Electronic Resources
Availability Online Library~1

3G marketing communities and strategic partnerships

2026-01-13T05:34:56Z

Author Ahonen, Tomi T. Kasper, Timo. Melkko, Sara. John Wiley & Sons.
Preferred Shelf Number ONLINE
Electronic Access John Wiley http://dx.doi.org/10.1002/0470011181 Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004011077-b.html
Format: Electronic Resources
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MARKETING STRATEGY FOR THE ARTS

2026-01-13T05:34:56Z

Author Kolb, Bonita M.
Preferred Shelf Number NX634
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003587620 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Women's health and corporate marketing

2026-01-13T05:34:56Z

Author Hunter, Mary (Writer on women's health), editor.
Preferred Shelf Number RA778
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003472711 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Contemporary issues in social media marketing

2026-01-13T05:34:56Z

Author Bandyopadhyay, Subir, 1958- editor Rishi, Bikramjit, 1978- editor
Preferred Shelf Number HF5415.1265
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003412656 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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International marketing : strategy and theory

2026-01-13T05:34:56Z

Author Onkvisit, Sak, author. Merz, Michael A., 1976- author. Shaw, John J., author.
Preferred Shelf Number HF1416
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003449782 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Sustainable marketing of transformative heritage tourism

2026-01-13T05:34:56Z

Author Chhabra, Deepak, 1963- editor.
Preferred Shelf Number G156.5 .H47
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003346197 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Machiavelli, marketing and management : revisited

2026-01-13T05:34:56Z

Author Harris, Phil, 1952- author. Lock, Andrew, 1947- author. Rees, Patricia, author.
Preferred Shelf Number HD31
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003570172 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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MARKETING COMMUNICATION IN AFRICAN LANGUAGES

2026-01-13T05:34:56Z

Author Salawu, Abiodun Oyesomi, Kehinde Opeyemi, 1978-
Preferred Shelf Number HF5718
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003517382 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Visual methods in marketing and consumer research

2026-01-13T05:34:56Z

Author Kawaf, Fatema, editor. Dekel-Dachs, Ofer, editor.
Preferred Shelf Number HF5415.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003310877 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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DIGITAL MARKETING analyzing its transversal impact.

2026-01-13T05:34:56Z

Author Pires, Paulo, 1967- editor. Santos, Jose Duarte, 1966- editor. Pereira, Ines Veiga, 1977- editor.
Preferred Shelf Number HF5415.1265
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003384960 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Hospitality marketing : principles and practice

2026-01-13T05:34:56Z

Author Gursoy, Dogan, author. Bowie, David, author. Buttle, Francis, author.
Preferred Shelf Number TX911.3 .M3
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003186342 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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HUMAN RESOURCE MANAGEMENT AND INTERNAL MARKETING

2026-01-13T05:34:56Z

Author Mishra, Teena, 1984- author.
Preferred Shelf Number HF5549
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003266013 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Destination marketing : creating memorable tourism experiences

2026-01-13T05:34:56Z

Author Rathee, Rupa, author. Rajain, Pallavi, author.
Preferred Shelf Number G155 .A1
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003282501 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY

2026-01-13T05:34:56Z

Author Roy, Subhadip. Chakrabarti, Satyajit. Saha, Dipak. Mazumder, Rabin.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003434467 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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DIGITAL MARKETING IN SPORTS; GLOBAL PERSPECTIVES

2026-01-13T05:34:56Z

Author Mastromartino, Brandon, editor. Zhang, James J., editor.
Preferred Shelf Number GV716
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003430353 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Marketing analytics : a machine learning approach

2026-01-13T05:34:56Z

Author Mansurali, A., editor. Jeyanthi, P. Mary, editor.
Preferred Shelf Number HF5415.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003300632 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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SOCIAL MEDIA MARKETING FOR BOOK PUBLISHERS

2026-01-13T05:34:56Z

Author Johnson, Miriam J., author. Simpson, Helen (Helen Alexandra), author.
Preferred Shelf Number Z285.6
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003276012 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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INTERNATIONAL CASE STUDIES IN TOURISM MARKETING

2026-01-13T05:34:56Z

Author Aktaş, Gürhan. Kozak, Metin, 1968-
Preferred Shelf Number G155
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003182856 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Sport consumer behaviour : marketing strategies

2026-01-13T05:34:56Z

Author Funk, Daniel C. (Daniel Carl), 1964- author. Alexandris, Kostas, author. McDonald, Heath, author.
Preferred Shelf Number GV716
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003092537 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Running events policies, marketing and impacts

2026-01-13T05:34:56Z

Author Alexandris, Kostas, author. Girginov, Vassil, 1956- author. Scheerder, Jeroen, author.
Preferred Shelf Number GV713
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003301691 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Absolute essentials of marketing research

2026-01-13T05:34:56Z

Author Kolb, Bonita M., author.
Preferred Shelf Number HF5415.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003165194 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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PROJECT MARKETING a practical approach.

2026-01-13T05:34:56Z

Author Phadtare, Milind Trivikram.
Preferred Shelf Number HF5415.1263
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429329647 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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MARKETING TO THE POOR creating value.

2026-01-13T05:34:56Z

Author Singh, Ramendra. Wani, Tahir Ahmad.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003311560 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Charity marketing : contemporary issues, research and practice

2026-01-13T05:34:56Z

Author Hyde, Fran, 1969- author. Mitchell, Sarah-Louise, 1966- author.
Preferred Shelf Number HV41 .H93 2022 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003134169 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Hyperconsumption corporate marketing vs. the planet

2026-01-13T05:34:56Z

Author Hastings, Gerard (Professor), author.
Preferred Shelf Number HC79 .C6
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003268567 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Mountain resort marketing and management

2026-01-13T05:34:56Z

Author Solelhac, Armelle, author.
Preferred Shelf Number TX911.3 .M27 S65 2022
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003039396 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Integrated marketing communications in football

2026-01-13T05:34:56Z

Author Manoli, Argyro Elisavet, author.
Preferred Shelf Number GV943.3
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003140238 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Absolute essentials of strategic marketing

2026-01-13T05:34:56Z

Author Proctor, Tony, author.
Preferred Shelf Number HF5415.2 .P76 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003005704 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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The Routledge companion to strategic marketing

2026-01-13T05:34:56Z

Author Schlegelmilch, Bodo B., editor. Winer, Russell S., editor.
Preferred Shelf Number HF5415.13
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781351038669 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Tourism marketing in Bangladesh : an introduction

2026-01-13T05:34:56Z

Author Hassan, Azizul, editor.
Preferred Shelf Number G155 .B3 T68 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003007241 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Temperate fruits : production, processing, and marketing

2026-01-13T05:34:56Z

Author Mandal, Debashis, editor. Wermund, Ursula, editor. Phavaphutanon, Lop, editor. Cronje, R. (Regina), editor.
Preferred Shelf Number SB359
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003045861 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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The Routledge companion to marketing research

2026-01-13T05:34:56Z

Author Wright, Len Tiu, editor. Moutinho, Luiz, editor. Stone, Merlin, 1948- editor.
Preferred Shelf Number HF5415.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781315544892 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Luxury and fashion marketing : the global perspective

2026-01-13T05:34:56Z

Author Singh, Satyendra, 1966- author.
Preferred Shelf Number HD9940 .A2 S56 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781351269605 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Intercultural Marketing Theory and Practice.

2026-01-13T05:34:56Z

Author Beveridge, Ivana.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003025344 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Absolute essentials of digital marketing

2026-01-13T05:34:56Z

Author Charlesworth, Alan, 1956- author.
Preferred Shelf Number HF5415.1265 .C486 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003015789 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Implicative marketing : for a sustainable economy

2026-01-13T05:34:56Z

Author Touzé, Florence, author.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003010340 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Strategic marketing of higher education in Africa

2026-01-13T05:34:56Z

Author Mogaji, Emmanuel, editor. Maringe, Felix, editor. Hinson, Robert Ebo, editor.
Preferred Shelf Number LB2342.82
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429320934 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Marketing management : a cultural perspective

2026-01-13T05:34:56Z

Author Visconti, Luca M., editor. Peñaloza, Lisa, editor. Toulouse, Nil, editor.
Preferred Shelf Number HF5415.13
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780203710807 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Leveraging computer-mediated marketing environments

2026-01-13T05:34:56Z

Author Bowen, Gordon, 1950- editor. Ozuem, Wilson, 1974- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9
Format: Electronic Resources
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Tourism planning and destination marketing

2026-01-13T05:34:56Z

Author Camilleri, Mark Anthony, 1976- editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787562912
Format: Electronic Resources
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Strategic perspectives in destination marketing

2026-01-13T05:34:56Z

Author Camilleri, Mark Anthony, 1976- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4
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Marketing in and for a sustainable society

2026-01-13T05:34:56Z

Author Malhotra, Naresh K.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613
Format: Electronic Resources
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Whisky : technology, production and marketing

2026-01-13T05:34:56Z

Author Russell, Inge, editor. Stewart, Graham, editor.
Preferred Shelf Number ONLINE(355610.1)
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780124017351
Format: Electronic Resources
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Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen

2026-01-13T05:34:56Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338449.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3863-3
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele

2026-01-13T05:34:56Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338450.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3873-2
Format: Electronic Resources
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Transnational Marketing and Transnational Consumers

2026-01-13T05:34:56Z

Author Sirkeci, Ibrahim. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334288.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-36775-5
Format: Electronic Resources
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Die erfolgreiche Arztpraxis Patientenorientierung - Mitarbeiterführung - Marketing

2026-01-13T05:34:56Z

Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336949.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-29297-2
Format: Electronic Resources
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Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch

2026-01-13T05:34:56Z

Author Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337414.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00018-9
Format: Electronic Resources
Availability Online Library~1

Marketing-Einführung Grundlagen - Überblick - Beispiele

2026-01-13T05:34:56Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337872.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01730-9
Format: Electronic Resources
Availability Online Library~1

Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling

2026-01-13T05:34:56Z

Author Hutter, Katharina. author. Hoffmann, Stefan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337990.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02268-6
Format: Electronic Resources
Availability Online Library~1

222 Keywords Marketing Grundwissen für Manager

2026-01-13T05:34:56Z

Author Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338184.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03385-9
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Online-Marketing Konzepte – Instrumente – Checklisten

2026-01-13T05:34:56Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6774-9
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen für Studium und Praxis

2026-01-13T05:34:56Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3855-8
Format: Electronic Resources
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Ethisches Marketing in Psychologie und Psychotherapie

2026-01-13T05:34:56Z

Author Kernstock-Redl, Helga. author. Schultheiss, Florian. author. Stühlinger, Eva. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-7091-1015-7
Format: Electronic Resources
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Routledge handbook of political marketing

2026-01-13T05:34:56Z

Author Lees-Marshment, Jennifer.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing management a cultural perspective

2026-01-13T05:34:56Z

Author Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Inside marketing practices, ideologies, devices

2026-01-13T05:34:56Z

Author Zwick, Detlev. Cayla, Julien.
Preferred Shelf Number ONLINE
Electronic Access Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001
Format: Electronic Resources
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Moderne Marketing-Kommunikation System – Prozess – Management

2026-01-13T05:34:56Z

Author Tropp, Jörg. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-531-92802-9
Format: Electronic Resources
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Commodity Marketing Grundlagen – Besonderheiten – Erfahrungen

2026-01-13T05:34:56Z

Author Enke, Margit. editor. Geigenmüller, Anja. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6388-8
Format: Electronic Resources
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Marketing-Grundlagen Eine fallstudienbasierte Einführung

2026-01-13T05:34:56Z

Author Griese, Kai-Michael. author. Bröring, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6622-3
Format: Electronic Resources
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Marketing-Einführung Grundlagen – Überblick – Beispiele

2026-01-13T05:34:56Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6931-6
Format: Electronic Resources
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Hospitality marketing principles and practice

2026-01-13T05:34:56Z

Author Bowie, David, 1951- Buttle, Francis.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Die erfolgreiche Arztpraxis Patientenorientierung — Mitarbeiterführung — Marketing

2026-01-13T05:34:56Z

Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-00734-7
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen für Studium und Praxis

2026-01-13T05:34:56Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8869-0
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele

2026-01-13T05:34:56Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8525-5
Format: Electronic Resources
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Praxishandbuch Firmenkundengeschäft Geschäftsfelder, Risikomanagement, Marketing

2026-01-13T05:34:56Z

Author Hilse, Jürgen. editor. Netzel, Werner. editor. Simmert, Diethard B. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8570-5
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Marketing the arts a fresh approach

2026-01-13T05:34:56Z

Author O'Reilly, Daragh. Kerrigan, Finola.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing island destinations concepts and cases

2026-01-13T05:34:56Z

Author Lewis-Cameron, Acolla.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing IT products and services

2026-01-13T05:34:56Z

Author Keyes, Jessica, 1950, author.
Preferred Shelf Number HF5415 .K464 2010
Electronic Access Click here to view.
Format: Books
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Marketing-Einführung Grundlagen – Überblick – Beispiele

2026-01-13T05:34:56Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8207-0
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Dialog-Marketing Konzepte – Instrumente – Fallbeispiele

2026-01-13T05:34:56Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9438-7
Format: Electronic Resources
Availability Online Library~1

Medien im Marketing Optionen der Unternehmenskommunikation

2026-01-13T05:34:56Z

Author Gröppel-Klein, Andrea. editor. Germelmann, Claas Christian. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8082-3
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen für Studium und Praxis

2026-01-13T05:34:56Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8021-2
Format: Electronic Resources
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Flagship marketing concepts and places

2026-01-13T05:34:56Z

Author Kent, Tony (A. E.) Brown, Reva Berman, 1939-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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The Constant Contact guide to email marketing

2026-01-13T05:34:56Z

Author Groves, Eric (Eric S.) Constant Contact, Inc.
Preferred Shelf Number ONLINE
Electronic Access Wiley InterScience An electronic book accessible through the World Wide Web; click for information Books24x7 http://www.books24x7.com/marc.asp?bookid=33709 Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=469478 Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780470615287 MyiLibrary, Table of contents http://www.myilibrary.com?id=238494&ref=toc
Format: Electronic Resources
Availability Online Library~1

Marketing in travel and tourism

2026-01-13T05:34:56Z

Author Middleton, Victor T. C. Fyall, Alan. Morgan, Michael, 1948 Sept. 29- Ranchhod, Ashok.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Internet marketing a practical approach

2026-01-13T05:34:56Z

Author Charlesworth, Alan, 1956-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Political marketing principles and applications

2026-01-13T05:34:56Z

Author Lees-Marshment, Jennifer.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Web marketing for the music business

2026-01-13T05:34:56Z

Author Hutchison, Thomas W. (Thomas William)
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240810447
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International marketing management text and cases

2026-01-13T05:34:56Z

Author Mathur, U. C., 1938-
Preferred Shelf Number ONLINE(368587.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/international-marketing-management
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Marketing research a practical approach

2026-01-13T05:34:56Z

Author Kolb, Bonita M.
Preferred Shelf Number ONLINE(368826.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-research SAGE research methods http://srmo.sagepub.com/view/marketing-research/SAGE.xml
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Statistics for marketing and consumer research

2026-01-13T05:34:56Z

Author Mazzocchi, Mario.
Preferred Shelf Number ONLINE(369402.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research SAGE research methods http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml
Format: Electronic Resources
Availability Online Library~1

Integriertes Marketing Strategie – Organisation – Instrumente

2026-01-13T05:34:56Z

Author Busch, Rainer. author. Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9442-4
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Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele

2026-01-13T05:34:56Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9606-0
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Multi-Channel-Communications- und Marketing-Management

2026-01-13T05:34:56Z

Author Emrich, Christin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9685-5
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Marketing und Prozessgestaltung am Baumarkt

2026-01-13T05:34:56Z

Author Köster, Dieter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-5545-2
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Die Rechnungsgestaltung als innovatives Marketing-Instrument

2026-01-13T05:34:56Z

Author Aholt, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-5575-9
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Handbook of Marketing Decision Models

2026-01-13T05:34:56Z

Author Wierenga, Berend. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-78213-3
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Data mining for design and marketing

2026-01-13T05:34:56Z

Author Ohsawa, Y. (Yukio), 1968- Yada, Katsutoshi.
Preferred Shelf Number QA76.9 .D343 D3828 2008
Electronic Access Click here to view.
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Marketing Grundlagen für Studium und Praxis

2026-01-13T05:34:56Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9027-3
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Erfolgreiches Marketing für die Arztpraxis

2026-01-13T05:34:56Z

Author Hausegger, Viktoria. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-211-69775-7
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Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling

2026-01-13T05:34:56Z

Author Bischopnick, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-70863-6
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Medienmanagement Band 3: Medienbetriebswirtschaftslehre — Marketing

2026-01-13T05:34:56Z

Author Altendorfer, Otto. editor. Hilmer, Ludwig. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-531-90098-8
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Die erfolgreiche Arztpraxis Patientenorientierung — Mitarbeiterführung — Marketing

2026-01-13T05:34:56Z

Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-29862-2
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Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele

2026-01-13T05:34:56Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9163-8
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Marketing-Einführung Grundlagen,Überblick, Beispiele

2026-01-13T05:34:56Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9289-5
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Kooperationsfähigkeiten im Marketing Eine empirische Untersuchung

2026-01-13T05:34:56Z

Author Schögel, Marcus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-9140-5
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Marketing Performance Messen — Analysieren — Optimieren

2026-01-13T05:34:56Z

Author Bauer, Hans H. author. Stokburger, Gregor. author. Hammerschmidt, Maik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-0664-9
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Emotionen im Marketing Verstehen — Messen — Nutzen

2026-01-13T05:34:56Z

Author Bosch, Christian. author. Schiel, Stefan. author. Winder, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-9086-6
Format: Electronic Resources
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Pharmaceutical marketing : principles, environment, and practice

2026-01-13T05:34:56Z

Author Smith, Mickey S., author. Kolassa, Eugene Mick, author. Perkins, J. G., 1945- author. Siecker, Bruce R., author.
Preferred Shelf Number HD9665.5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780367806880 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Handbook of marketing and society

2026-01-13T05:34:56Z

Author Bloom, Paul N. Gundlach, Gregory T. (Gregory Thomas)
Preferred Shelf Number ONLINE(368434.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-and-society
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Eyecare business marketing and strategy

2026-01-13T05:34:56Z

Author Moss, Gary L. Shaw-McMinn, Peter G.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780750672382
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Pharmaceutical marketing : a practical guide

2026-01-13T05:34:56Z

Author Dogramatzis, Dimitris, 1962- author.
Preferred Shelf Number HD9665.5 .D64 2001
Electronic Access Click here to view.
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Handbook of services marketing & management

2026-01-13T05:34:56Z

Author Swartz, Teresa A. Iacobucci, Dawn.
Preferred Shelf Number ONLINE(368447.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management
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Sustainable marketing managerial-ecological issues

2026-01-13T05:34:56Z

Author Fuller, Donald A.
Preferred Shelf Number ONLINE(369465.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/sustainable-marketing
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Relationship marketing theory and practice

2026-01-13T05:34:56Z

Author Buttle, Francis.
Preferred Shelf Number ONLINE(369211.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/relationship-marketing-theory-and-practice
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GREENWASHING PRACTICES IN COMPANY MARKETING COMMUNICATIONS

2026-01-13T05:34:56Z

Preferred Shelf Number HF5413
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003546658 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Sage brief guide to marketing ethics

2026-01-13T05:34:56Z

Preferred Shelf Number ONLINE(369279.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/sage-brief-guide-to-marketing-ethics
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The Routledge companion to marketing and society

2026-01-13T05:34:56Z

Author Kubacki, Krzysztof, author. Parker, Lukas, 1977- author. Domegan, Christine, author. Brennan, Linda L., author.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003028079 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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The Routledge companion to marketing and feminism

2026-01-13T05:34:56Z

Author Maclaran, Pauline, editor. Stevens, Lorna, editor. Kravets, Olga, editor.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003042587 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Advanced theory and practice in sport marketing.

2026-01-13T05:34:56Z

Author Schwarz, Eric C., author. Brannigan, Kyle J., author. Cattani, Kevin P., author. Hunter, Jason D., author. Schwarz, Eric C. Advanced theory and practice in sport marketing. Third edition.
Preferred Shelf Number GV716
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003230717 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Money and marketing in the art world

2026-01-13T05:34:56Z

Author Hagtvedt, Henrik, author.
Preferred Shelf Number N8600
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003531340 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Marketing and gamification : applications, challenges, and ethics

2026-01-13T05:34:56Z

Author Gupta, Sahil, editor.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032694238 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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The Routledge companion to marketing and sustainability

2026-01-13T05:34:56Z

Author Peattie, Ken editor
Preferred Shelf Number HF5414
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003412397 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Philosophy of marketing : the new realist approach

2026-01-13T05:34:56Z

Author Giannasi, Matteo, author. Casarin, Francesco, 1960- author.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003206033 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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International marketing in the fast changing world

2026-01-13T05:34:56Z

Author Sto<U+0308>ttinger, Barbara. Schlegelmilch, Bodo B. Zou, Shaoming.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201526
Format: Electronic Resources
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Encyclopedia of major marketing strategies. Volume 3

2026-01-13T05:34:56Z

Author Miskelly, Matthew, editor. Gale Group.
Preferred Shelf Number ONLINE(341183.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
Format: Electronic Resources
Availability Online Library~1

Gale business insights handbook of global marketing

2026-01-13T05:34:56Z

Author Ferrara, Miranda Herbert, 1950-, editor. Gale Group.
Preferred Shelf Number ONLINE(341187.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
Format: Electronic Resources
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CIM coursebook delivering customer value through marketing

2026-01-13T05:34:56Z

Author Donnelly, Ray. Linton, Colin.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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E-marketing applications of information technology and the internet within marketing

2026-01-13T05:34:56Z

Author Molenaar, Cor.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Cult of analytics driving online marketing strategies using web analytics

2026-01-13T05:34:56Z

Author Jackson, Steve.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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CONDUCTING SOCIAL MARKETING RESEARCH : a practical guide.

2026-01-13T05:34:56Z

Author Lee, Nancy, 1945-
Preferred Shelf Number HF5414
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003566700 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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AI in marketing : applications, insights, and analysis

2026-01-13T05:34:56Z

Author Walters, Hannah D., editor. Hammond, Rachel M., editor.
Preferred Shelf Number HF5415.125
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003468806 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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FOOD MARKETING AND LABELLING a practical guide.

2026-01-13T05:34:56Z

Author Biswas, Debasish. Chakraborty, Debarun. MANNA, ATANU.
Preferred Shelf Number HD9000.5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003473305 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Influencer marketing : building brand communities and engagement

2026-01-13T05:34:56Z

Author Costello, Joyce, editor. Yesiloglu, Sevil, editor.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003434498 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Marketing strategy for museums : a practical guide

2026-01-13T05:34:56Z

Author Lister, Christina, author.
Preferred Shelf Number AM121
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003309147 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Peopling marketing, organization, and technology : interactionist studies in marketing interaction

2026-01-13T05:34:56Z

Author Vom Lehn, Dirk, author.
Preferred Shelf Number HF5415.32
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781315661421 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Individuals in B2B marketing : sensemaking and action in context

2026-01-13T05:34:56Z

Author Ivanova-Gongne, Maria, 1985- editor.
Preferred Shelf Number HF5415.1263
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003388036 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Strategic international marketing : strategy development and implementation

2026-01-13T05:34:56Z

Author Solberg, Carl Arthur, author. Huse, Håvard, author.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003383208 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Rural marketing : growing the non-urban consumer

2026-01-13T05:34:56Z

Author Velayudhan, Sanal Kumar, 1955- author.
Preferred Shelf Number HD9000.6
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032685083 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Marketing analysis in sport business : global perspectives

2026-01-13T05:34:56Z

Author Byon, Kevin K., editor. Yim, Brian H., editor. Zhang, James J., editor.
Preferred Shelf Number GV716
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003302476 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Strategic pharmaceutical marketing management in growth markets

2026-01-13T05:34:56Z

Author Nandy, Mithun, author.
Preferred Shelf Number HD9672 .I52
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003313168 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Contemporary issues in marketing and consumer behaviour

2026-01-13T05:34:56Z

Author Parsons, Elizabeth, author. Maclaran, Pauline, author. Chatzidakis, Andreas, author. Ashman, Rachel, author.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003201151 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Ethnic hospitality marketing : authenticity and quality constructions in the Greek food industry

2026-01-13T05:34:56Z

Author Chatzopoulou, Elena, author.
Preferred Shelf Number TX911.3 .M3
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003227519 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour

2026-01-13T05:34:56Z

Author Howaniec, Honorata, author.
Preferred Shelf Number HD60
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003317364 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Digital content marketing : creating value in practice

2026-01-13T05:34:56Z

Author Krowinska, Agata, editor. Backhaus, Christof, editor.
Preferred Shelf Number HF5415.1265
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003346500 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Customer service marketing : managing the customer experience

2026-01-13T05:34:56Z

Author Torres, Edwin N., author. Zhang, Tingting (College teacher), author.
Preferred Shelf Number HF5415.5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429263965 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Lubricant marketing, selling, and key account management

2026-01-13T05:34:56Z

Author Whitby, R. David, author.
Preferred Shelf Number HD9579 .L82
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003318392 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Consumer ethnocentrism, country of origin and marketing : food market in Poland

2026-01-13T05:34:56Z

Author Bryła, Paweł, author. Domański, Tomasz, 1953- author.
Preferred Shelf Number HF5415.33 .P7
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003290414 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Entrepreneurial marketing : how to develop customer demand

2026-01-13T05:34:56Z

Author Nijssen, E. J. (Edwin Jacob), 1963- author.
Preferred Shelf Number HF5415.153
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003010197 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Digital sport marketing : concepts, cases and conversations

2026-01-13T05:34:56Z

Author Seymour, Alan, 1949- author. Blakey, Paul, 1969- author.
Preferred Shelf Number GV716 .S397 2021 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781315204079 https://www.taylorfrancis.com/books/9781315204079 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Data analytics in marketing, entrepreneurship, and innovation

2026-01-13T05:34:56Z

Author Kehal, Mounir, editor. El Alfy, Shahira, editor.
Preferred Shelf Number HD38.7
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429196614 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Corporate heritage marketing : using the past as a strategic asset

2026-01-13T05:34:56Z

Author Riviezzo, Angelo, author. Garofano, Antonella, author. Napolitano, Maria Rosaria, author.
Preferred Shelf Number HF5415.12 .I8 R58 2021 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003167259 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Electronic Resources
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Evaluating social media marketing : social proof and online buyer behaviour

2026-01-13T05:34:56Z

Author Sanak-Kosmowska, Katarzyna, 1984- author.
Preferred Shelf Number HF5415.1265
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003128052 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Stakeholder involvement in social marketing : challenges and approaches to engagement

2026-01-13T05:34:56Z

Author Knox, Kathy, editor. Kubacki, Krzysztof, editor. Rundle-Thiele, Sharyn, editor.
Preferred Shelf Number HF5414 .S73 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429055898 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Brand positioning : connecting marketing strategy and communications

2026-01-13T05:34:56Z

Author Kostelijk, Erik, author. Alsem, K. J., author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429285820 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Experiential marketing : case studies in customer experience

2026-01-13T05:34:56Z

Author Batat, Wided, author.
Preferred Shelf Number HF5415.1255
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003022565 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Bottom of the pyramid marketing : making, shaping and developing BoP markets

2026-01-13T05:34:56Z

Author Singh, Ramendra, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
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Myth in modern media management and marketing

2026-01-13T05:34:56Z

Author Kreft, Jan, editor. Kuczamer-Klopotowska, Sylwia, 1971- editor. Kalinowska-Zeleznik, Anna, 1971- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
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Application of gaming in new media marketing

2026-01-13T05:34:56Z

Author Mishra, Pratika, 1981- editor. Dham, Swati Oberoi, 1983- editor. IGI Global, publisher.
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Smart marketing with the internet of things

2026-01-13T05:34:56Z

Author Simoes, Dora, 1970- editor. Barbosa, Belem, 1971- editor. Filipe, Sandra, 1973- editor. IGI Global, publisher.
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Shopper marketing and the role of in-store marketing

2026-01-13T05:34:56Z

Author Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.
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Pharmaceutical Marketing in the 21st Century

2026-01-13T05:34:56Z

Author Smith, Mickey, author.
Preferred Shelf Number HD9665.5 S658 2014
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Social Media Marketing und -Management im Tourismus

2026-01-13T05:34:56Z

Author Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337308.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37952-9
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Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden

2026-01-13T05:34:56Z

Author Köhn-Ladenburger, Christiane. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-3577-9
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Marketing geography with special reference to retailing

2026-01-13T05:34:56Z

Author Davies, R. L., 1940-
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Marketing technologies corporate cultures and technological change

2026-01-13T05:34:56Z

Author Simakova, Elena, 1973-
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US Programs Affecting Food and Agricultural Marketing

2026-01-13T05:34:56Z

Author Armbruster, Walter J. editor. Knutson, Ronald D. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331624.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4614-4930-0
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Advanced theory and practice in sport marketing

2026-01-13T05:34:56Z

Author Schwarz, Eric C. Hunter, Jason D. LaFleur, Alan.
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Marketing research for beginners a practical handbook

2026-01-13T05:34:56Z

Author Khoo, Hong Meng. Gale Group.
Preferred Shelf Number ONLINE(341051.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
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Diversity in European Marketing Text and Cases

2026-01-13T05:34:56Z

Author Rudolph, Thomas. editor. Schlegelmilch, Bodo B. editor. Bauer, András. editor. Franch, Josep. editor. Meise, Jan Niklas. editor.
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Global sport marketing contemporary issues and practice

2026-01-13T05:34:56Z

Author Desbordes, Michel. Richelieu, André.
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Ethics in marketing international cases and perspectives

2026-01-13T05:34:56Z

Author Murphy, Patrick E., 1948- Laczniak, Eugene R. Prothero, Andrea.
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Marketing im Gesundheitsbetrieb Betriebswirtschaft für das Gesundheitswesen

2026-01-13T05:34:56Z

Author Frodl, Andreas. author. SpringerLink (Online service)
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Big business marketing for small business budgets

2026-01-13T05:34:56Z

Author McMurtry, Jeanette Maw.
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Agricultural marketing structural models for price analysis

2026-01-13T05:34:56Z

Author Vercammen, James.
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Marketing Semiotics Signs, Strategies, and Brand Value.

2026-01-13T05:34:56Z

Author Oswald, Laura R.
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Marketing Intelligence Wissen als Entscheidungsgrundlage im Marketing

2026-01-13T05:34:56Z

Author Göb, Julika. author. SpringerLink (Online service)
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Impression Management Professionelles Marketing in eigener Sache

2026-01-13T05:34:56Z

Author Jendrosch, Thomas. author. SpringerLink (Online service)
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Managing service firms the power of managerial marketing

2026-01-13T05:34:56Z

Author Skålén, Per.
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Sustainable marketing of cultural and heritage tourism

2026-01-13T05:34:56Z

Author Chhabra, Deepack, 1963-
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Advances in tourism destination marketing managing networks

2026-01-13T05:34:56Z

Author Kozak, M. (Metin), 1968- Gnoth, Juergen. Andreu, Luisa.
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Flying off course airline economics and marketing

2026-01-13T05:34:56Z

Author Doganis, Rigas.
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Global marketing and advertising understanding cultural paradoxes

2026-01-13T05:34:56Z

Author Mooij, Marieke K. de, 1943-
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CIM revision cards assessing the marketing environment

2026-01-13T05:34:56Z

Author Luck, Diana.
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The Relationship Marketer Rethinking Strategic Relationship Marketing

2026-01-13T05:34:56Z

Author Hougaard, Søren. author. Bjerre, Mogens. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-642-03243-1
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Marketing für Physiotherapeuten Erfolgreich mit kleinem Budget

2026-01-13T05:34:56Z

Author Westendorf, Christian. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-540-78869-0
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Methoden der Marketing-Forschung Grundlagen und Praxisbeispiele

2026-01-13T05:34:56Z

Author Raab, Gerhard. author. Unger, Alexander. author. Unger, Fritz. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8230-8
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Internes Marketing in Dienstleistungsnetzwerken Konzeption und Erfolgsmessung

2026-01-13T05:34:56Z

Author Michaelis, Manuel. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-8272-8
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Contemporary issues in marketing and consumer behaviour

2026-01-13T05:34:56Z

Author Parsons, Elizabeth. Maclaran, Pauline.
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Interpretation in social life, social science, and marketing

2026-01-13T05:34:56Z

Author O'Shaugnessy, John, 1927-
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Health Services Marketing A Practitioner's Guide

2026-01-13T05:34:56Z

Author Thomas, Richard K. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-0-387-73606-8
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Marketing Grundlagen marktorientierter Unternehmensführung Konzepte — Instrumente — Praxisbeispiele

2026-01-13T05:34:56Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9584-1
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Sales & Service Management, Marketing, Promotion und Performance

2026-01-13T05:34:56Z

Author Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9591-9
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Dynamik im Marketing Umfeld — Strategie — Struktur — Kultur

2026-01-13T05:34:56Z

Author Sabel, Hermann. author. Weiser, Christoph. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-5579-7
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Probabilistic methods for financial and marketing informatics

2026-01-13T05:34:56Z

Author Neapolitan, Richard E. Jiang, Xia. ScienceDirect (Online service)
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Electronic Access ScienceDirect An electronic book accessible through the World Wide Web; click for information
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Probabilistic methods for financial and marketing informatics

2026-01-13T05:34:56Z

Author Neapolitan, Richard E. Jiang, Xia.
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Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780123704771
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Marketing-Trends Innovative Konzepte für Ihren Markterfolg

2026-01-13T05:34:56Z

Author Förster, Anja. author. Kreuz, Peter. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-9061-7
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Marketing Eine Einführung in die marktorientierte Unternehmensführung

2026-01-13T05:34:56Z

Author Olbrich, Rainer. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/3-540-35143-4
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Ganzheitliches Tourismus-Marketing Die Gestaltung regionaler Kooperationsbeziehungen

2026-01-13T05:34:56Z

Author Bär, Sören. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8350-9105-4
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Writing marketing literary lessons from academic authorities

2026-01-13T05:34:56Z

Author Brown, Stephen, 1955 March 23-
Preferred Shelf Number ONLINE(369978.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/writing-marketing
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Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels

2026-01-13T05:34:56Z

Author Schröder, Hendrik. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/3-540-27646-7
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Marketing im Perspektivenwechsel Festschrift für Udo Koppelmann

2026-01-13T05:34:56Z

Author Fröhlich-Glantschnig, Elisabeth. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/3-540-28560-1
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Libraries, mission & marketing writing mission statements that work

2026-01-13T05:34:56Z

Author Wallace, Linda K.
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Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=110050
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Marketing and sales in the chemical industry

2026-01-13T05:34:56Z

Author Jakobi, R. (Rolf) Wiley InterScience (Online service)
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Electronic Access John Wiley http://dx.doi.org/10.1002/3527600345
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RITUALS, CONSUMPTION AND MARKETING a research companion.

2026-01-13T05:34:56Z

Preferred Shelf Number HF5415.32
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003531357 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Marketing in the climate crisis : imagining post-growth futures

2026-01-13T05:34:56Z

Author Egan-Wyer, Carys, author. Bertilsson, Jon, author.
Preferred Shelf Number QC903
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003507819 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Sexuality in marketing and consumption : queer theory, feminist research, and intersectionality

2026-01-13T05:34:56Z

Author Daskalopoulou, Athanasia, editor. Pirani, Daniela, editor. Östberg, Jacob, editor.
Preferred Shelf Number HF5827.85
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003454533 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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The aging consumer : perspectives from psychology and marketing

2026-01-13T05:34:56Z

Author Drolet, Aimee Leigh, editor. Yoon, Carolyn, 1960- editor.
Preferred Shelf Number HF5415.332 .O43 A455 2021
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429343780 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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The dark side of marketing communications : critical marketing perspectives

2026-01-13T05:34:56Z

Author Hill, Tim, 1988- author. McDonagh, Pierre, author.
Preferred Shelf Number HB501
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Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies

2026-01-13T05:34:56Z

Author Ding, Min. editor. Eliashberg, Jehoshua. editor. Stremersch, Stefan. editor. SpringerLink (Online service)
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Electronic Access https://doi.org/10.1007/978-1-4614-7801-0
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The 4A's of marketing creating value for customers, companies and society

2026-01-13T05:34:56Z

Author Sheth, Jagdish N. Sisodia, Rajendra.
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Electronic Access Click here to view
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The handbook of organic and fair trade food marketing

2026-01-13T05:34:56Z

Author Wright, Simon, 1957- McCrea, Diane. Sainsbury's (Firm) Wiley InterScience (Online service)
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Managing Business Interfaces Marketing and Engineering Issues in the Supply Chain and Internet Domains

2026-01-13T05:34:56Z

Author Chakravarty, Amiya K. editor. Eliashberg, Jehoshua. editor. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/b106523
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The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

2026-01-13T05:34:56Z

Author Safko, Lon.
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The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

2026-01-13T05:34:56Z

Author Amos, James. Emerson, B. J.
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Return on influence the revolutionary power of Klout, social scoring, and influence marketing

2026-01-13T05:34:56Z

Author Schaefer, Mark.
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Turn clicks into customers proven marketing techniques for converting online traffic into revenue

2026-01-13T05:34:56Z

Author Forrester, Duane.
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Everything I know about marketing I learned from Google

2026-01-13T05:34:56Z

Author Goldman, Aaron, 1978-
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Voice-of-the-customer marketing a revolutionary five-step process to create customers who care, spend, and stay

2026-01-13T05:34:56Z

Author Roman, Ernan.
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Repositioning marketing in an era of competition, change, and crisis

2026-01-13T05:34:56Z

Author Trout, Jack. Rivkin, Steve, 1947-
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The next evolution of marketing connect with your customers by marketing with meaning

2026-01-13T05:34:56Z

Author Gilbreath, Bob.
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The big book of marketing lessons and best practices from the world's greatest companies

2026-01-13T05:34:56Z

Author Bennett, Anthony G.
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The successful marketing plan a disciplined and comprehensive approach

2026-01-13T05:34:56Z

Author Hiebing, Roman G. Cooper, Scott W.
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The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

2026-01-13T05:34:56Z

Author Sugiyama, Kotaro. Andree, Tim.
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Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing

2026-01-13T05:34:56Z

Author Azevedo, Abaet�e de. Pomeranz, Ricardo.
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501 killer marketing tactics to increase sales, maximize profits, and stomp your competition

2026-01-13T05:34:56Z

Author Feltenstein, Tom. Feltenstein, Tom. 401 killer marketing tactics to increase sales, maximize profits, and stomp your competition.
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Behavioural research for marketing : a practitioner's handbook

2026-01-13T05:34:56Z

Author Adams, Julian (Researcher on marketing), author.
Preferred Shelf Number HF5415.2
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003169932 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Decolonizing marketing theory and practice : beyond inclusivity and sustainability debates

2026-01-13T05:34:56Z

Author Gilani, Hasan (Lecturer in business), editor.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781032698083 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Funding and nonprofit marketing : state of the art in business research

2026-01-13T05:34:56Z

Author Bennett, Roger, 1948 April 9- author.
Preferred Shelf Number HF5415
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003364405 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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MARKETING IN DEVELOPING NATIONS : contemporary developments, cases and problems in Africa, Asia and the Middle East

2026-01-13T05:34:56Z

Author Oniku, Ayodele C.
Preferred Shelf Number HF5415.12 .D44
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003441274 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Case studies on food experiences in marketing, retail, and events

2026-01-13T05:34:56Z

Author Doppler, Susanne, editer. Steffen, Adrienne, editer.
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Electronic Access ScienceDirect https://www.sciencedirect.com/science/book/9780128177921
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Field guide to case study research in business-to-business marketing and purchasing

2026-01-13T05:34:56Z

Author Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.
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Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421
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Stand out social marketing 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence

2026-01-13T05:34:56Z

Author Lewis, Mike, 1975-
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