Search Results for Marketing. - Narrowed by: Electronic Library

Marketing

2024-11-12T06:45:08Z

Author Blythe, Jim.
Preferred Shelf Number ONLINE(368823.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing
Format: Electronic Resources
Availability Online Library~1

Marketing

2024-11-12T06:45:08Z

Author Schneider, Willy. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-7908-1942-7
Format: Electronic Resources
Availability Online Library~1

Marketing essentials

2024-11-12T06:45:08Z

Author Blythe, Jim.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Stakeholder marketing

2024-11-12T06:45:08Z

Author Gledhill, Michelle.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Film marketing

2024-11-12T06:45:08Z

Author Kerrigan, Finola.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Olympic marketing

2024-11-12T06:45:08Z

Author Ferrand, Alain, 1952- Chappelet, J.-L. (Jean-Loup) Séguin, Benoit, 1966-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Agile Marketing

2024-11-12T06:45:08Z

Author Accardi-Petersen, Michelle. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4302-3316-9
Format: Electronic Resources
Availability Online Library~1

Marketing Arbeitsbuch

2024-11-12T06:45:08Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8783-9
Format: Electronic Resources
Availability Online Library~1

Careers in marketing

2024-11-12T06:45:08Z

Author Stair, Lila B. Stair, Leslie.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Social marketing casebook

2024-11-12T06:45:08Z

Author French, Jeff. Merritt, Rowena. Reynolds, Lucy.
Preferred Shelf Number ONLINE(369337.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/social-marketing-casebook
Format: Electronic Resources
Availability Online Library~1

Marketing the basics

2024-11-12T06:45:08Z

Author Moore, Karl, 1955- Pareek, Niketh.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Global political marketing

2024-11-12T06:45:08Z

Author Lees-Marshment, Jennifer. Strömbäck, Jesper. Rudd, Chris.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Internationales Marketing-Management

2024-11-12T06:45:08Z

Author Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-12691-8
Format: Electronic Resources
Availability Online Library~1

Strategic marketing planning

2024-11-12T06:45:08Z

Author Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing Communication Policies

2024-11-12T06:45:08Z

Author Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-37323-0
Format: Electronic Resources
Availability Online Library~1

Handbuch Marketing-Controlling

2024-11-12T06:45:08Z

Author Zerres, Christopher. editor. Zerres, Michael P. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-30071-6
Format: Electronic Resources
Availability Online Library~1

Strategisches Online-Marketing

2024-11-12T06:45:08Z

Author Bogner, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-9234-1
Format: Electronic Resources
Availability Online Library~1

Internationales Marketing-Management

2024-11-12T06:45:08Z

Author Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-28553-9
Format: Electronic Resources
Availability Online Library~1

Marketing für Arztpraxen

2024-11-12T06:45:08Z

Author Streit, Volker. editor. Letter, Michael. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/b138206
Format: Electronic Resources
Availability Online Library~1

Aquaculture marketing handbook

2024-11-12T06:45:08Z

Author Engle, Carole Ruth, 1952- Quagrainie, Kwamena. Wiley InterScience (Online service)
Preferred Shelf Number ONLINE
Electronic Access Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2005015283-b.html John Wiley http://dx.doi.org/10.1002/9780470277690
Format: Electronic Resources
Availability Online Library~1

Record label marketing

2024-11-12T06:45:08Z

Author Hutchison, Thomas W. (Thomas William) Macy, Amy. Allen, Paul.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240812380
Format: Electronic Resources
Availability Online Library~1

Relationship marketing in sports

2024-11-12T06:45:08Z

Author Bühler, André. Nufer, Gerd.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

CIM coursebook managing marketing

2024-11-12T06:45:08Z

Author Nicholson, Francis. Meek, Richard. Sherratt, Andrew. Chartered Institute of Marketing.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing management in Turkey

2024-11-12T06:45:08Z

Author Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787145573
Format: Electronic Resources
Availability Online Library~1

The library marketing toolkit

2024-11-12T06:45:08Z

Author Potter, Ned, 1980- author.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458
Format: Electronic Resources
Availability Online Library~1

Business-to-business marketing

2024-11-12T06:45:08Z

Author Brennan, Ross, 1957- author. Canning, Louise, author. McDowell, Raymond, author.
Preferred Shelf Number ONLINE(370201.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/business-to-business-marketing
Format: Electronic Resources
Availability Online Library~1

Entrepreneurship in international marketing

2024-11-12T06:45:08Z

Author Zou, Shaoming. Xu, Hui. Shi, Linda Hui.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201525
Format: Electronic Resources
Availability Online Library~1

Web Marketing For Dummies

2024-11-12T06:45:08Z

Author Zimmerman, Jan.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413368
Format: Electronic Resources
Availability Online Library~1

Marketing information and research

2024-11-12T06:45:08Z

Author Housden, Matthew.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Key concepts in marketing

2024-11-12T06:45:08Z

Author Blythe, Jim.
Preferred Shelf Number ONLINE(368649.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/key-concepts-in-marketing
Format: Electronic Resources
Availability Online Library~1

Assessing the marketing environment

2024-11-12T06:45:08Z

Author Luck, Diana.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Services, marketing and management

2024-11-12T06:45:08Z

Author Gilmore, Audrey.
Preferred Shelf Number ONLINE(369304.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/services-marketing-and-management
Format: Electronic Resources
Availability Online Library~1

Marketing-Theorie Eine Einführung

2024-11-12T06:45:08Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337958.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02134-4
Format: Electronic Resources
Availability Online Library~1

Psychological foundations of marketing

2024-11-12T06:45:08Z

Author Kimmel, Allan J.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen marktorientierter Unternehmensführung

2024-11-12T06:45:08Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6916-3
Format: Electronic Resources
Availability Online Library~1

Marketing-Theorie Eine Einführung

2024-11-12T06:45:08Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6695-7
Format: Electronic Resources
Availability Online Library~1

Essentials of marketing management

2024-11-12T06:45:08Z

Author Lancaster, Geoffrey, 1938- Massingham, Lester.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Reconnecting marketing to markets

2024-11-12T06:45:08Z

Author Araujo, Luis, 1970- Finch, John. Kjellberg, Hans.
Preferred Shelf Number ONLINE
Electronic Access Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
Format: Electronic Resources
Availability Online Library~1

Marketing-Theorie Eine Einführung

2024-11-12T06:45:08Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8059-5
Format: Electronic Resources
Availability Online Library~1

Marketing a critical introduction

2024-11-12T06:45:08Z

Author Hackley, Christopher E.
Preferred Shelf Number ONLINE(370004.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-a-critical-introduction
Format: Electronic Resources
Availability Online Library~1

Management der Marketing-Kommunikation

2024-11-12T06:45:08Z

Author Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-69274-4
Format: Electronic Resources
Availability Online Library~1

Management der Marketing-Kommunikation

2024-11-12T06:45:08Z

Author Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-27534-7
Format: Electronic Resources
Availability Online Library~1

Bayesian statistics and marketing

2024-11-12T06:45:08Z

Author Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward)
Preferred Shelf Number ONLINE
Electronic Access Books24x7 http://www.books24x7.com/marc.asp?bookid=13451 John Wiley http://dx.doi.org/10.1002/0470863692
Format: Electronic Resources
Availability Online Library~1

European business and marketing

2024-11-12T06:45:08Z

Author Harris, Phil, 1952- McDonald, Frank, 1951-
Preferred Shelf Number ONLINE(368267.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/european-business-and-marketing-2e
Format: Electronic Resources
Availability Online Library~1

Dictionary of marketing communications

2024-11-12T06:45:08Z

Author Govoni, Norman A. P.
Preferred Shelf Number ONLINE(368133.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/dictionary-of-marketing-communications
Format: Electronic Resources
Availability Online Library~1

Marketing the retro revolution

2024-11-12T06:45:08Z

Author Brown, Stephen, 1955 March 23-
Preferred Shelf Number ONLINE(368824.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-the-retro-revolution
Format: Electronic Resources
Availability Online Library~1

Handbook of relationship marketing

2024-11-12T06:45:08Z

Author Sheth, Jagdish N. Parvatiyar, Atul.
Preferred Shelf Number ONLINE(368444.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/handbook-of-relationship-marketing
Format: Electronic Resources
Availability Online Library~1

Marketing places and spaces

2024-11-12T06:45:08Z

Author Correia, Anto<U+0301>nia.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201510
Format: Electronic Resources
Availability Online Library~1

Erfolgsfaktoren des Mobile Marketing

2024-11-12T06:45:08Z

Author Bauer, Hans H. editor. Bryant, Melchior D. editor. Dirks, Thorsten. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-85296-4
Format: Electronic Resources
Availability Online Library~1

GABLER KOMPAKT-LEXIKON MARKETING

2024-11-12T06:45:08Z

Author Poth, Ludwig G. author. Poth, Gudrun S. author. Pradel, Marcus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8773-0
Format: Electronic Resources
Availability Online Library~1

The essentials of marketing research

2024-11-12T06:45:08Z

Author Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

The SAGE handbook of marketing theory

2024-11-12T06:45:08Z

Author Maclaran, Pauline.
Preferred Shelf Number ONLINE(369717.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/the-sage-handbook-of-marketing-theory
Format: Electronic Resources
Availability Online Library~1

Interactive marketing revolution or rhetoric?

2024-11-12T06:45:08Z

Author Miles, Christopher, 1967-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

CIM coursebook project management in marketing

2024-11-12T06:45:08Z

Author McKee, Frank.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

The thought leaders project hospital marketing

2024-11-12T06:45:08Z

Author Segbers, Robin.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=445836
Format: Electronic Resources
Availability Online Library~1

Relationship marketing a consumer experience approach

2024-11-12T06:45:08Z

Author Baron, Steve (J. Steve) Conway, A. (Anthony) Warnaby, Gary.
Preferred Shelf Number ONLINE(369210.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/relationship-marketing
Format: Electronic Resources
Availability Online Library~1

CIM coursebook the marketing planning process

2024-11-12T06:45:08Z

Author Donnelly, Ray. Harrison, Graham, 1954- Megicks, Phil.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Database Marketing Analyzing and Managing Customers

2024-11-12T06:45:08Z

Author Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-72579-6
Format: Electronic Resources
Availability Online Library~1

Tips & traps for marketing your business

2024-11-12T06:45:08Z

Author Cooper, Scott W. Grutzner, Fritz. Cooper, Birk.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Whisky technology, production and marketing

2024-11-12T06:45:08Z

Author Russell, Inge, 1947-
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780126692020
Format: Electronic Resources
Availability Online Library~1

3G marketing communities and strategic partnerships

2024-11-12T06:45:08Z

Author Ahonen, Tomi T. Kasper, Timo. Melkko, Sara. John Wiley & Sons.
Preferred Shelf Number ONLINE
Electronic Access John Wiley http://dx.doi.org/10.1002/0470011181 Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004011077-b.html
Format: Electronic Resources
Availability Online Library~1

Leveraging computer-mediated marketing environments

2024-11-12T06:45:08Z

Author Bowen, Gordon, 1950- editor. Ozuem, Wilson, 1974- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9
Format: Electronic Resources
Availability Online Library~1

Tourism planning and destination marketing

2024-11-12T06:45:08Z

Author Camilleri, Mark Anthony, 1976- editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787562912
Format: Electronic Resources
Availability Online Library~1

Strategic perspectives in destination marketing

2024-11-12T06:45:08Z

Author Camilleri, Mark Anthony, 1976- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4
Format: Electronic Resources
Availability Online Library~1

Marketing in and for a sustainable society

2024-11-12T06:45:08Z

Author Malhotra, Naresh K.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613
Format: Electronic Resources
Availability Online Library~1

Whisky : technology, production and marketing

2024-11-12T06:45:08Z

Author Russell, Inge, editor. Stewart, Graham, editor.
Preferred Shelf Number ONLINE(355610.1)
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780124017351
Format: Electronic Resources
Availability Online Library~1

Marketing-Einführung Grundlagen - Überblick - Beispiele

2024-11-12T06:45:08Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337872.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01730-9
Format: Electronic Resources
Availability Online Library~1

Die erfolgreiche Arztpraxis Patientenorientierung - Mitarbeiterführung - Marketing

2024-11-12T06:45:08Z

Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336949.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-29297-2
Format: Electronic Resources
Availability Online Library~1

Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling

2024-11-12T06:45:08Z

Author Hutter, Katharina. author. Hoffmann, Stefan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337990.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02268-6
Format: Electronic Resources
Availability Online Library~1

222 Keywords Marketing Grundwissen für Manager

2024-11-12T06:45:08Z

Author Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338184.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03385-9
Format: Electronic Resources
Availability Online Library~1

Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen

2024-11-12T06:45:08Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338449.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3863-3
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele

2024-11-12T06:45:08Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338450.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3873-2
Format: Electronic Resources
Availability Online Library~1

Transnational Marketing and Transnational Consumers

2024-11-12T06:45:08Z

Author Sirkeci, Ibrahim. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334288.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-36775-5
Format: Electronic Resources
Availability Online Library~1

Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch

2024-11-12T06:45:08Z

Author Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337414.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00018-9
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen für Studium und Praxis

2024-11-12T06:45:08Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3855-8
Format: Electronic Resources
Availability Online Library~1

Ethisches Marketing in Psychologie und Psychotherapie

2024-11-12T06:45:08Z

Author Kernstock-Redl, Helga. author. Schultheiss, Florian. author. Stühlinger, Eva. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-7091-1015-7
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Online-Marketing Konzepte – Instrumente – Checklisten

2024-11-12T06:45:08Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6774-9
Format: Electronic Resources
Availability Online Library~1

Routledge handbook of political marketing

2024-11-12T06:45:08Z

Author Lees-Marshment, Jennifer.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing management a cultural perspective

2024-11-12T06:45:08Z

Author Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing-Grundlagen Eine fallstudienbasierte Einführung

2024-11-12T06:45:08Z

Author Griese, Kai-Michael. author. Bröring, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6622-3
Format: Electronic Resources
Availability Online Library~1

Marketing-Einführung Grundlagen – Überblick – Beispiele

2024-11-12T06:45:08Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6931-6
Format: Electronic Resources
Availability Online Library~1

Inside marketing practices, ideologies, devices

2024-11-12T06:45:08Z

Author Zwick, Detlev. Cayla, Julien.
Preferred Shelf Number ONLINE
Electronic Access Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001
Format: Electronic Resources
Availability Online Library~1

Moderne Marketing-Kommunikation System – Prozess – Management

2024-11-12T06:45:08Z

Author Tropp, Jörg. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-531-92802-9
Format: Electronic Resources
Availability Online Library~1

Commodity Marketing Grundlagen – Besonderheiten – Erfahrungen

2024-11-12T06:45:08Z

Author Enke, Margit. editor. Geigenmüller, Anja. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6388-8
Format: Electronic Resources
Availability Online Library~1

Hospitality marketing principles and practice

2024-11-12T06:45:08Z

Author Bowie, David, 1951- Buttle, Francis.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Die erfolgreiche Arztpraxis Patientenorientierung — Mitarbeiterführung — Marketing

2024-11-12T06:45:08Z

Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-00734-7
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele

2024-11-12T06:45:08Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8525-5
Format: Electronic Resources
Availability Online Library~1

Marketing IT products and services

2024-11-12T06:45:08Z

Author Keyes, Jessica, 1950-
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Marketing island destinations concepts and cases

2024-11-12T06:45:08Z

Author Lewis-Cameron, Acolla.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing the arts a fresh approach

2024-11-12T06:45:08Z

Author O'Reilly, Daragh. Kerrigan, Finola.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Praxishandbuch Firmenkundengeschäft Geschäftsfelder, Risikomanagement, Marketing

2024-11-12T06:45:08Z

Author Hilse, Jürgen. editor. Netzel, Werner. editor. Simmert, Diethard B. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8570-5
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen für Studium und Praxis

2024-11-12T06:45:08Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8869-0
Format: Electronic Resources
Availability Online Library~1

Marketing-Einführung Grundlagen – Überblick – Beispiele

2024-11-12T06:45:08Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8207-0
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen für Studium und Praxis

2024-11-12T06:45:08Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8021-2
Format: Electronic Resources
Availability Online Library~1

Medien im Marketing Optionen der Unternehmenskommunikation

2024-11-12T06:45:08Z

Author Gröppel-Klein, Andrea. editor. Germelmann, Claas Christian. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8082-3
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Dialog-Marketing Konzepte – Instrumente – Fallbeispiele

2024-11-12T06:45:08Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9438-7
Format: Electronic Resources
Availability Online Library~1

The Constant Contact guide to email marketing

2024-11-12T06:45:08Z

Author Groves, Eric (Eric S.) Constant Contact, Inc.
Preferred Shelf Number ONLINE
Electronic Access Wiley InterScience An electronic book accessible through the World Wide Web; click for information Books24x7 http://www.books24x7.com/marc.asp?bookid=33709 Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=469478 Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780470615287 MyiLibrary, Table of contents http://www.myilibrary.com?id=238494&ref=toc
Format: Electronic Resources
Availability Online Library~1

Internet marketing a practical approach

2024-11-12T06:45:08Z

Author Charlesworth, Alan, 1956-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Flagship marketing concepts and places

2024-11-12T06:45:08Z

Author Kent, Tony (A. E.) Brown, Reva Berman, 1939-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Political marketing principles and applications

2024-11-12T06:45:08Z

Author Lees-Marshment, Jennifer.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing in travel and tourism

2024-11-12T06:45:08Z

Author Middleton, Victor T. C. Fyall, Alan. Morgan, Michael, 1948 Sept. 29- Ranchhod, Ashok.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Pharmaceutical marketing : principles, environment, and practice

2024-11-12T06:45:08Z

Author Smith, Mickey C., author. Kolassa, E. M., author. Perkins, Greg, author. Siecker, Bruce, author.
Preferred Shelf Number ONLINE(342749.1)
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Web marketing for the music business

2024-11-12T06:45:08Z

Author Hutchison, Thomas W. (Thomas William)
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240810447
Format: Electronic Resources
Availability Online Library~1

Handbook of Marketing Decision Models

2024-11-12T06:45:08Z

Author Wierenga, Berend. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-78213-3
Format: Electronic Resources
Availability Online Library~1

Integriertes Marketing Strategie – Organisation – Instrumente

2024-11-12T06:45:08Z

Author Busch, Rainer. author. Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9442-4
Format: Electronic Resources
Availability Online Library~1

Marketing und Prozessgestaltung am Baumarkt

2024-11-12T06:45:08Z

Author Köster, Dieter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-5545-2
Format: Electronic Resources
Availability Online Library~1

Die Rechnungsgestaltung als innovatives Marketing-Instrument

2024-11-12T06:45:08Z

Author Aholt, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-5575-9
Format: Electronic Resources
Availability Online Library~1

Data mining for design and marketing

2024-11-12T06:45:08Z

Author Ohsawa, Y. (Yukio), 1968- Yada, Katsutoshi.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

International marketing management text and cases

2024-11-12T06:45:08Z

Author Mathur, U. C., 1938-
Preferred Shelf Number ONLINE(368587.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/international-marketing-management
Format: Electronic Resources
Availability Online Library~1

Marketing research a practical approach

2024-11-12T06:45:08Z

Author Kolb, Bonita M.
Preferred Shelf Number ONLINE(368826.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/marketing-research SAGE research methods http://srmo.sagepub.com/view/marketing-research/SAGE.xml
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele

2024-11-12T06:45:08Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9606-0
Format: Electronic Resources
Availability Online Library~1

Multi-Channel-Communications- und Marketing-Management

2024-11-12T06:45:08Z

Author Emrich, Christin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9685-5
Format: Electronic Resources
Availability Online Library~1

Statistics for marketing and consumer research

2024-11-12T06:45:08Z

Author Mazzocchi, Mario.
Preferred Shelf Number ONLINE(369402.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research SAGE research methods http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml
Format: Electronic Resources
Availability Online Library~1

Erfolgreiches Marketing für die Arztpraxis

2024-11-12T06:45:08Z

Author Hausegger, Viktoria. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-211-69775-7
Format: Electronic Resources
Availability Online Library~1

Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling

2024-11-12T06:45:08Z

Author Bischopnick, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-70863-6
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen für Studium und Praxis

2024-11-12T06:45:08Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9027-3
Format: Electronic Resources
Availability Online Library~1

Medienmanagement Band 3: Medienbetriebswirtschaftslehre — Marketing

2024-11-12T06:45:08Z

Author Altendorfer, Otto. editor. Hilmer, Ludwig. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-531-90098-8
Format: Electronic Resources
Availability Online Library~1

Die erfolgreiche Arztpraxis Patientenorientierung — Mitarbeiterführung — Marketing

2024-11-12T06:45:08Z

Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-29862-2
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele

2024-11-12T06:45:08Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9163-8
Format: Electronic Resources
Availability Online Library~1

Marketing-Einführung Grundlagen,Überblick, Beispiele

2024-11-12T06:45:08Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9289-5
Format: Electronic Resources
Availability Online Library~1

Marketing Performance Messen — Analysieren — Optimieren

2024-11-12T06:45:08Z

Author Bauer, Hans H. author. Stokburger, Gregor. author. Hammerschmidt, Maik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-0664-9
Format: Electronic Resources
Availability Online Library~1

Emotionen im Marketing Verstehen — Messen — Nutzen

2024-11-12T06:45:08Z

Author Bosch, Christian. author. Schiel, Stefan. author. Winder, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-9086-6
Format: Electronic Resources
Availability Online Library~1

Kooperationsfähigkeiten im Marketing Eine empirische Untersuchung

2024-11-12T06:45:08Z

Author Schögel, Marcus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-9140-5
Format: Electronic Resources
Availability Online Library~1

Eyecare business marketing and strategy

2024-11-12T06:45:08Z

Author Moss, Gary L. Shaw-McMinn, Peter G.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780750672382
Format: Electronic Resources
Availability Online Library~1

Pharmaceutical marketing a practical guide

2024-11-12T06:45:08Z

Author Dogramatzis, Dimitris, 1962-
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Handbook of marketing and society

2024-11-12T06:45:08Z

Author Bloom, Paul N. Gundlach, Gregory T. (Gregory Thomas)
Preferred Shelf Number ONLINE(368434.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-and-society
Format: Electronic Resources
Availability Online Library~1

Handbook of services marketing & management

2024-11-12T06:45:08Z

Author Swartz, Teresa A. Iacobucci, Dawn.
Preferred Shelf Number ONLINE(368447.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management
Format: Electronic Resources
Availability Online Library~1

Sustainable marketing managerial-ecological issues

2024-11-12T06:45:08Z

Author Fuller, Donald A.
Preferred Shelf Number ONLINE(369465.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/sustainable-marketing
Format: Electronic Resources
Availability Online Library~1

Relationship marketing theory and practice

2024-11-12T06:45:08Z

Author Buttle, Francis.
Preferred Shelf Number ONLINE(369211.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/relationship-marketing-theory-and-practice
Format: Electronic Resources
Availability Online Library~1

Sage brief guide to marketing ethics

2024-11-12T06:45:08Z

Preferred Shelf Number ONLINE(369279.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/sage-brief-guide-to-marketing-ethics
Format: Electronic Resources
Availability Online Library~1

International marketing in the fast changing world

2024-11-12T06:45:08Z

Author Sto<U+0308>ttinger, Barbara. Schlegelmilch, Bodo B. Zou, Shaoming.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201526
Format: Electronic Resources
Availability Online Library~1

Encyclopedia of major marketing strategies. Volume 3

2024-11-12T06:45:08Z

Author Miskelly, Matthew, editor. Gale Group.
Preferred Shelf Number ONLINE(341183.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
Format: Electronic Resources
Availability Online Library~1

Gale business insights handbook of global marketing

2024-11-12T06:45:08Z

Author Ferrara, Miranda Herbert, 1950-, editor. Gale Group.
Preferred Shelf Number ONLINE(341187.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
Format: Electronic Resources
Availability Online Library~1

CIM coursebook delivering customer value through marketing

2024-11-12T06:45:08Z

Author Donnelly, Ray. Linton, Colin.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

E-marketing applications of information technology and the internet within marketing

2024-11-12T06:45:08Z

Author Molenaar, Cor.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Cult of analytics driving online marketing strategies using web analytics

2024-11-12T06:45:08Z

Author Jackson, Steve.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Application of gaming in new media marketing

2024-11-12T06:45:08Z

Author Mishra, Pratika, 1981- editor. Dham, Swati Oberoi, 1983- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6064-7
Format: Electronic Resources
Availability Online Library~1

Myth in modern media management and marketing

2024-11-12T06:45:08Z

Author Kreft, Jan, editor. Kuczamer-Klopotowska, Sylwia, 1971- editor. Kalinowska-Zeleznik, Anna, 1971- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9
Format: Electronic Resources
Availability Online Library~1

Bottom of the pyramid marketing : making, shaping and developing BoP markets

2024-11-12T06:45:08Z

Author Singh, Ramendra, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
Format: Electronic Resources
Availability Online Library~1

Smart marketing with the internet of things

2024-11-12T06:45:08Z

Author Simoes, Dora, 1970- editor. Barbosa, Belem, 1971- editor. Filipe, Sandra, 1973- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5763-0
Format: Electronic Resources
Availability Online Library~1

Shopper marketing and the role of in-store marketing

2024-11-12T06:45:08Z

Author Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411
Format: Electronic Resources
Availability Online Library~1

US Programs Affecting Food and Agricultural Marketing

2024-11-12T06:45:08Z

Author Armbruster, Walter J. editor. Knutson, Ronald D. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331624.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4614-4930-0
Format: Electronic Resources
Availability Online Library~1

Social Media Marketing und -Management im Tourismus

2024-11-12T06:45:08Z

Author Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337308.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37952-9
Format: Electronic Resources
Availability Online Library~1

Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden

2024-11-12T06:45:08Z

Author Köhn-Ladenburger, Christiane. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338415.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3577-9
Format: Electronic Resources
Availability Online Library~1

Marketing technologies corporate cultures and technological change

2024-11-12T06:45:08Z

Author Simakova, Elena, 1973-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing geography with special reference to retailing

2024-11-12T06:45:08Z

Author Davies, R. L., 1940-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Advanced theory and practice in sport marketing

2024-11-12T06:45:08Z

Author Schwarz, Eric C. Hunter, Jason D. LaFleur, Alan.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Diversity in European Marketing Text and Cases

2024-11-12T06:45:08Z

Author Rudolph, Thomas. editor. Schlegelmilch, Bodo B. editor. Bauer, András. editor. Franch, Josep. editor. Meise, Jan Niklas. editor.
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6976-7
Format: Electronic Resources
Availability Online Library~1

Marketing research for beginners a practical handbook

2024-11-12T06:45:08Z

Author Khoo, Hong Meng. Gale Group.
Preferred Shelf Number ONLINE(341051.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
Format: Electronic Resources
Availability Online Library~1

Ethics in marketing international cases and perspectives

2024-11-12T06:45:08Z

Author Murphy, Patrick E., 1948- Laczniak, Eugene R. Prothero, Andrea.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Global sport marketing contemporary issues and practice

2024-11-12T06:45:08Z

Author Desbordes, Michel. Richelieu, André.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing im Gesundheitsbetrieb Betriebswirtschaft für das Gesundheitswesen

2024-11-12T06:45:08Z

Author Frodl, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6897-5
Format: Electronic Resources
Availability Online Library~1

Marketing Semiotics Signs, Strategies, and Brand Value.

2024-11-12T06:45:08Z

Author Oswald, Laura R.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=422128
Format: Electronic Resources
Availability Online Library~1

Big business marketing for small business budgets

2024-11-12T06:45:08Z

Author McMurtry, Jeanette Maw.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Agricultural marketing structural models for price analysis

2024-11-12T06:45:08Z

Author Vercammen, James.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Global marketing and advertising understanding cultural paradoxes

2024-11-12T06:45:08Z

Author Mooij, Marieke K. de, 1943-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Sustainable marketing of cultural and heritage tourism

2024-11-12T06:45:08Z

Author Chhabra, Deepack, 1963-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Managing service firms the power of managerial marketing

2024-11-12T06:45:08Z

Author Skålén, Per.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Advances in tourism destination marketing managing networks

2024-11-12T06:45:08Z

Author Kozak, M. (Metin), 1968- Gnoth, Juergen. Andreu, Luisa.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

CIM revision cards assessing the marketing environment

2024-11-12T06:45:08Z

Author Luck, Diana.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Flying off course airline economics and marketing

2024-11-12T06:45:08Z

Author Doganis, Rigas.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing Intelligence Wissen als Entscheidungsgrundlage im Marketing

2024-11-12T06:45:08Z

Author Göb, Julika. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8660-3
Format: Electronic Resources
Availability Online Library~1

Impression Management Professionelles Marketing in eigener Sache

2024-11-12T06:45:08Z

Author Jendrosch, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8715-0
Format: Electronic Resources
Availability Online Library~1

Methoden der Marketing-Forschung Grundlagen und Praxisbeispiele

2024-11-12T06:45:08Z

Author Raab, Gerhard. author. Unger, Alexander. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8230-8
Format: Electronic Resources
Availability Online Library~1

Interpretation in social life, social science, and marketing

2024-11-12T06:45:08Z

Author O'Shaugnessy, John, 1927-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Internes Marketing in Dienstleistungsnetzwerken Konzeption und Erfolgsmessung

2024-11-12T06:45:08Z

Author Michaelis, Manuel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8272-8
Format: Electronic Resources
Availability Online Library~1

Contemporary issues in marketing and consumer behaviour

2024-11-12T06:45:08Z

Author Parsons, Elizabeth. Maclaran, Pauline.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing für Physiotherapeuten Erfolgreich mit kleinem Budget

2024-11-12T06:45:08Z

Author Westendorf, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-540-78869-0
Format: Electronic Resources
Availability Online Library~1

The Relationship Marketer Rethinking Strategic Relationship Marketing

2024-11-12T06:45:08Z

Author Hougaard, Søren. author. Bjerre, Mogens. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-03243-1
Format: Electronic Resources
Availability Online Library~1

Health Services Marketing A Practitioner's Guide

2024-11-12T06:45:08Z

Author Thomas, Richard K. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-387-73606-8
Format: Electronic Resources
Availability Online Library~1

Dynamik im Marketing Umfeld — Strategie — Struktur — Kultur

2024-11-12T06:45:08Z

Author Sabel, Hermann. author. Weiser, Christoph. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-5579-7
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen marktorientierter Unternehmensführung Konzepte — Instrumente — Praxisbeispiele

2024-11-12T06:45:08Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9584-1
Format: Electronic Resources
Availability Online Library~1

Sales & Service Management, Marketing, Promotion und Performance

2024-11-12T06:45:08Z

Author Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9591-9
Format: Electronic Resources
Availability Online Library~1

Probabilistic methods for financial and marketing informatics

2024-11-12T06:45:08Z

Author Neapolitan, Richard E. Jiang, Xia. ScienceDirect (Online service)
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect An electronic book accessible through the World Wide Web; click for information
Format: Electronic Resources
Availability Online Library~1

Probabilistic methods for financial and marketing informatics

2024-11-12T06:45:08Z

Author Neapolitan, Richard E. Jiang, Xia.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780123704771
Format: Electronic Resources
Availability Online Library~1

Marketing Eine Einführung in die marktorientierte Unternehmensführung

2024-11-12T06:45:08Z

Author Olbrich, Rainer. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-35143-4
Format: Electronic Resources
Availability Online Library~1

Marketing-Trends Innovative Konzepte für Ihren Markterfolg

2024-11-12T06:45:08Z

Author Förster, Anja. author. Kreuz, Peter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9061-7
Format: Electronic Resources
Availability Online Library~1

Ganzheitliches Tourismus-Marketing Die Gestaltung regionaler Kooperationsbeziehungen

2024-11-12T06:45:08Z

Author Bär, Sören. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8350-9105-4
Format: Electronic Resources
Availability Online Library~1

Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels

2024-11-12T06:45:08Z

Author Schröder, Hendrik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-27646-7
Format: Electronic Resources
Availability Online Library~1

Marketing im Perspektivenwechsel Festschrift für Udo Koppelmann

2024-11-12T06:45:08Z

Author Fröhlich-Glantschnig, Elisabeth. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-540-28560-1
Format: Electronic Resources
Availability Online Library~1

Writing marketing literary lessons from academic authorities

2024-11-12T06:45:08Z

Author Brown, Stephen, 1955 March 23-
Preferred Shelf Number ONLINE(369978.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/writing-marketing
Format: Electronic Resources
Availability Online Library~1

Libraries, mission & marketing writing mission statements that work

2024-11-12T06:45:08Z

Author Wallace, Linda K.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=110050
Format: Electronic Resources
Availability Online Library~1

Marketing and sales in the chemical industry

2024-11-12T06:45:08Z

Author Jakobi, R. (Rolf) Wiley InterScience (Online service)
Preferred Shelf Number ONLINE
Electronic Access John Wiley http://dx.doi.org/10.1002/3527600345
Format: Electronic Resources
Availability Online Library~1

Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies

2024-11-12T06:45:08Z

Author Ding, Min. editor. Eliashberg, Jehoshua. editor. Stremersch, Stefan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-1-4614-7801-0
Format: Electronic Resources
Availability Online Library~1

The 4A's of marketing creating value for customers, companies and society

2024-11-12T06:45:08Z

Author Sheth, Jagdish N. Sisodia, Rajendra.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

The handbook of organic and fair trade food marketing

2024-11-12T06:45:08Z

Author Wright, Simon, 1957- McCrea, Diane. Sainsbury's (Firm) Wiley InterScience (Online service)
Preferred Shelf Number ONLINE
Electronic Access Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006025809-b.html John Wiley http://dx.doi.org/10.1002/9780470996096
Format: Electronic Resources
Availability Online Library~1

Managing Business Interfaces Marketing and Engineering Issues in the Supply Chain and Internet Domains

2024-11-12T06:45:08Z

Author Chakravarty, Amiya K. editor. Eliashberg, Jehoshua. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/b106523
Format: Electronic Resources
Availability Online Library~1

The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

2024-11-12T06:45:08Z

Author Safko, Lon.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

2024-11-12T06:45:08Z

Author Amos, James. Emerson, B. J.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Return on influence the revolutionary power of Klout, social scoring, and influence marketing

2024-11-12T06:45:08Z

Author Schaefer, Mark.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The successful marketing plan a disciplined and comprehensive approach

2024-11-12T06:45:08Z

Author Hiebing, Roman G. Cooper, Scott W.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

2024-11-12T06:45:08Z

Author Sugiyama, Kotaro. Andree, Tim.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing

2024-11-12T06:45:08Z

Author Azevedo, Abaet�e de. Pomeranz, Ricardo.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Turn clicks into customers proven marketing techniques for converting online traffic into revenue

2024-11-12T06:45:08Z

Author Forrester, Duane.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Everything I know about marketing I learned from Google

2024-11-12T06:45:08Z

Author Goldman, Aaron, 1978-
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Voice-of-the-customer marketing a revolutionary five-step process to create customers who care, spend, and stay

2024-11-12T06:45:08Z

Author Roman, Ernan.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Repositioning marketing in an era of competition, change, and crisis

2024-11-12T06:45:08Z

Author Trout, Jack. Rivkin, Steve, 1947-
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The next evolution of marketing connect with your customers by marketing with meaning

2024-11-12T06:45:08Z

Author Gilbreath, Bob.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The big book of marketing lessons and best practices from the world's greatest companies

2024-11-12T06:45:08Z

Author Bennett, Anthony G.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

501 killer marketing tactics to increase sales, maximize profits, and stomp your competition

2024-11-12T06:45:08Z

Author Feltenstein, Tom. Feltenstein, Tom. 401 killer marketing tactics to increase sales, maximize profits, and stomp your competition.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Case studies on food experiences in marketing, retail, and events

2024-11-12T06:45:08Z

Author Doppler, Susanne, editer. Steffen, Adrienne, editer.
Preferred Shelf Number XX(522459.1)
Electronic Access ScienceDirect https://www.sciencedirect.com/science/book/9780128177921
Format: Electronic Resources
Availability Online Library~1

Field guide to case study research in business-to-business marketing and purchasing

2024-11-12T06:45:08Z

Author Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421
Format: Electronic Resources
Availability Online Library~1

Stand out social marketing 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence

2024-11-12T06:45:08Z

Author Lewis, Mike, 1975-
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The mobile marketing revolution how your brand can have a one-to-one conversation with everyone

2024-11-12T06:45:08Z

Author Alpert, Jed. Fishback, Steven.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The successful marketing plan how to create dynamic, results-oriented marketing

2024-11-12T06:45:08Z

Author Hiebing, Roman G. Cooper, Scott W. Wehrenberg, Steve.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The DragonSearch online marketing manual for entrpreneurs and small business

2024-11-12T06:45:08Z

Author Dragon, Ric.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The old rules of marketing are dead the 6 new rules to reinvent your brand & reigniting your business

2024-11-12T06:45:08Z

Author Pearson, Timothy R.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

301 ways to use social media to boost your marketing

2024-11-12T06:45:08Z

Author Parker, Catherine, 1978-
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

30-minute social media marketing step-by-step techniques to spread the word about your business fast and free

2024-11-12T06:45:08Z

Author Gunelius, Susan.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Social media marketing all-in-one for dummies

2024-11-12T06:45:08Z

Author Zimmerman, Jan. Sahlin, Doug.
Preferred Shelf Number ONLINE
Electronic Access Image http://images.contentreserve.com/ImageType-100/0128-1/{0C4B702C-5BC6-4508-A88B-3B347EB4213C}Img100.jpg Books24x7 http://www.books24x7.com/marc.asp?bookid=40815 Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=588999 John Wiley http://dx.doi.org/10.1002/9781118257661 OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={0C4B702C-5BC6-4508-A88B-3B347EB4213C}&Format=50
Format: Electronic Resources
Availability Online Library~1

Retail and marketing channels economic and marketing perspectives on producer-distributor relationships

2024-11-12T06:45:08Z

Author Pellegrini, Luca. Reddy, Srinivas K. Universit ̉commerciale Luigi Bocconi. Centro di studi sul commercio. New York University. Department of Marketing. International Conference on Distribution (4th : 1987 : Milan, Italy)
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Economics of banana production and marketing in the tropics (a case study of Cameroon)

2024-11-12T06:45:08Z

Author Fonsah, Esendugue Gregory. Chidebelu, Angus Nnaemeka, S. D., 1948- Project Muse Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Breaking down language and cultural barriers through contemporary global marketing strategies

2024-11-12T06:45:08Z

Author Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0
Format: Electronic Resources
Availability Online Library~1

Marketing peace for social transformation and global prosperity

2024-11-12T06:45:08Z

Author Nedelea, Alexandru, 1971- editor. Nedelea, Marilena-Oana, 1977- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7464-4
Format: Electronic Resources
Availability Online Library~1

Strategic marketing for social enterprises in Developing nations

2024-11-12T06:45:08Z

Author Chiweshe, Nigel, 1983- editor. Ellis, Debbie, 1967- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7859-8
Format: Electronic Resources
Availability Online Library~1

Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics

2024-11-12T06:45:08Z

Author Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6
Format: Electronic Resources
Availability Online Library~1

Case studies in the traditional food sector : a volume in the consumer science and strategic marketing series

2024-11-12T06:45:08Z

Author Cavicchi, Alessio, editor. Santini, Cristina, editor.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect https://www.sciencedirect.com/science/book/9780081009444
Format: Electronic Resources
Availability Online Library~1

Handbook of research on entrepreneurship and marketing for global reach in the digital economy

2024-11-12T06:45:08Z

Author Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5
Format: Electronic Resources
Availability Online Library~1

Integrated marketing communications, strategies, and tactical operations in sports organizations

2024-11-12T06:45:08Z

Author Alonso Dos Santos, Manuel, 1981- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4
Format: Electronic Resources
Availability Online Library~1

Service marketing strategies for small and medium enterprises : emerging research and opportunities

2024-11-12T06:45:08Z

Author Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8
Format: Electronic Resources
Availability Online Library~1

Organizing marketing and sales : mastering contemporary B2B challenges

2024-11-12T06:45:08Z

Author Andersson, Per, 1957- editor. Axelsson, Bj¿̐ưorn, 1948- editor. Rosenqvist, Christopher, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787549685
Format: Electronic Resources
Availability Online Library~1

The sustainable marketing concept in European SMEs : insights from the food & drink industry

2024-11-12T06:45:08Z

Author Rudawska, Edyta, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787540385
Format: Electronic Resources
Availability Online Library~1

Case studies in the traditional food sector : a volume in the Consumer Science and Strategic Marketing series

2024-11-12T06:45:08Z

Author Cavicchi, Alessio, editor. Santini, Cristina, editor.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780081010075
Format: Electronic Resources
Availability Online Library~1

The role of language and symbols in promotional strategies and marketing schemes

2024-11-12T06:45:08Z

Author Epure, Manuela, 1965- editor. Mihaes, Lorena Clara, 1975- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4
Format: Electronic Resources
Availability Online Library~1

Evaluating the gaps and intersections between marketing education and the marketing profession

2024-11-12T06:45:08Z

Author Pinheiro, Margarida M., 1961- editor. Estima, Ana, 1975- editor. Marques, Susana, 1969- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6295-5
Format: Electronic Resources
Availability Online Library~1

Advanced methodologies and technologies in digital marketing and entrepreneurship

2024-11-12T06:45:08Z

Author Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9
Format: Electronic Resources
Availability Online Library~1

The handbook of managing and marketing tourism experiences

2024-11-12T06:45:08Z

Author Sotiriadis, Marios, editor. Gursoy, Dogan, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786352897
Format: Electronic Resources
Availability Online Library~1

Advances in Islamic finance, marketing, and management : an Asian perspective

2024-11-12T06:45:08Z

Author Mutum, Dilip S., editor. Butt, Mohammad Mohsin, editor. Rashid, Mamunur, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786358981
Format: Electronic Resources
Availability Online Library~1

Strategic marketing management in Asia : case studies and lessons across industries

2024-11-12T06:45:08Z

Author Andaleeb, Syed Saad, editor. Ḥasan, Khālid, editor. Prabhu, Jaideep C., writer of foreword. Sheth, Jagdish N., sponsoring body. Rangan, Kasturi, sponsoring body.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786357458
Format: Electronic Resources
Availability Online Library~1

Multi-channel marketing, branding and retail design : new challenges and opportunities

2024-11-12T06:45:08Z

Author McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786354556
Format: Electronic Resources
Availability Online Library~1

Proactive marketing for the new and experienced library director : going beyond the gate count

2024-11-12T06:45:08Z

Author Goldsmith, Melissa U. D., author. Fonseca, Anthony J., author.
Preferred Shelf Number ONLINE(355410.1)
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9781843347873
Format: Electronic Resources
Availability Online Library~1

Your ad here the cool sell of guerrilla marketing

2024-11-12T06:45:08Z

Author Serazio, Michael. Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Marketing to moviegoers a handbook of strategies and tactics

2024-11-12T06:45:08Z

Author Marich, Robert. Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

A nation of small shareholders marketing Wall Street after World War II

2024-11-12T06:45:08Z

Author Traflet, Janice M., 1970- Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

The marketing matrix how the corporation gets its power-- and how we can reclaim it

2024-11-12T06:45:08Z

Author Hastings, Gerard.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Cities for sale municipalities as public relations and marketing firms

2024-11-12T06:45:08Z

Author Zavattaro, Staci M., 1983- Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

2024-11-12T06:45:08Z

Author Shin, Kwang-Yong. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334534.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-38091-4
Format: Electronic Resources
Availability Online Library~1

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough

2024-11-12T06:45:08Z

Author Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335284.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02444-4
Format: Electronic Resources
Availability Online Library~1

Luxury Marketing A Challenge for Theory and Practice

2024-11-12T06:45:08Z

Author Wiedmann, Klaus-Peter. editor. Hennigs, Nadine. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335368.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4399-6
Format: Electronic Resources
Availability Online Library~1

Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen

2024-11-12T06:45:08Z

Author Schieblon, Claudia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337756.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01322-6
Format: Electronic Resources
Availability Online Library~1

Total Loyalty Marketing Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

2024-11-12T06:45:08Z

Author Schüller, Anne M. author. Fuchs, Gerhard. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337907.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01885-6
Format: Electronic Resources
Availability Online Library~1

Einwilligungen im Permission Marketing Empirische Analysen von Determinanten aus der Sicht von Konsumenten

2024-11-12T06:45:08Z

Author Wissmann, Johannes. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338207.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03553-2
Format: Electronic Resources
Availability Online Library~1

The Business of Android Apps Development Making and Marketing Apps that Succeed on Google Play, Amazon App Store and More

2024-11-12T06:45:08Z

Author Sandberg, Roy. author. Rollins, Mark. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330674.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4302-5008-1
Format: Electronic Resources
Availability Online Library~1

Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program

2024-11-12T06:45:08Z

Author Funk, Tom. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330603.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4302-4408-0
Format: Electronic Resources
Availability Online Library~1

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

2024-11-12T06:45:08Z

Author Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331684.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4614-5125-9
Format: Electronic Resources
Availability Online Library~1

Online-Marketing für die erfolgreiche Apotheke Website, SEO, Social Media, Werberecht

2024-11-12T06:45:08Z

Author Schramm, Alexandra. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336944.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-29199-9
Format: Electronic Resources
Availability Online Library~1

Online-Marketing für das erfolgreiche Krankenhaus Website, SEO, Social Media, Werberecht

2024-11-12T06:45:08Z

Author Schramm, Alexandra. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336945.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-29227-9
Format: Electronic Resources
Availability Online Library~1

Marketing für Physiotherapeuten Erfolgreich mit kleinem Budget. Mit Rechtshinweisen und Expertenmeinungen aus Physiotherapie, Medien und Werbung

2024-11-12T06:45:08Z

Author Westendorf, Christian. author. Schramm, Alexandra. author. Schneider, Johan. author. Doll, Ronald. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337172.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-35153-2
Format: Electronic Resources
Availability Online Library~1

Enterprise Marketing Management Informationslogistik für das Marketing von morgen

2024-11-12T06:45:08Z

Author Spiegelberg, Domenik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337532.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00532-0
Format: Electronic Resources
Availability Online Library~1

Grundlagen der Immobilienwirtschaft Recht – Steuern – Marketing – Finanzierung – Bestandsmanagement – Projektentwicklung

2024-11-12T06:45:08Z

Author Brauer, Kerry-U. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337851.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01658-6
Format: Electronic Resources
Availability Online Library~1

Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.

2024-11-12T06:45:08Z

Author Hilbig, Heino. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338098.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02891-6
Format: Electronic Resources
Availability Online Library~1

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

2024-11-12T06:45:08Z

Author Solberg Søilen, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334294.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-36793-9
Format: Electronic Resources
Availability Online Library~1

Electronic Business and Marketing New Trends on its Process and Applications

2024-11-12T06:45:08Z

Author Matsuo, Tokuro. editor. Colomo-Palacios, Ricardo. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334502.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37932-1
Format: Electronic Resources
Availability Online Library~1

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

2024-11-12T06:45:08Z

Author Klapdor, Sebastian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335272.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01732-3
Format: Electronic Resources
Availability Online Library~1

India’s Agricultural Marketing Market Reforms and Emergence of New Channels

2024-11-12T06:45:08Z

Author Ghosh, Nilabja. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335524.1)
Electronic Access http://dx.doi.org/10.1007/978-81-322-1572-1
Format: Electronic Resources
Availability Online Library~1

Best Practices in Marketing and their Impact on Quality of Life

2024-11-12T06:45:08Z

Author Alves, Helena. editor. Vázquez, José Luis. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336093.1)
Electronic Access http://dx.doi.org/10.1007/978-94-007-5878-0
Format: Electronic Resources
Availability Online Library~1

Management und Marketing im Kulturtourismus Basiswissen – Praxisbeispiele – Checklisten

2024-11-12T06:45:08Z

Author Steinecke, Albrecht. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336651.1)
Electronic Access http://dx.doi.org/10.1007/978-3-531-19125-6
Format: Electronic Resources
Availability Online Library~1

Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele

2024-11-12T06:45:08Z

Author Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337420.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00035-6
Format: Electronic Resources
Availability Online Library~1

Strategie und Marketing im Web 2.0 Handbuch für Steuerberater und Wirtschaftsprüfer

2024-11-12T06:45:08Z

Author Heßler, Armin. author. Mosebach, Petra. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338468.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4062-9
Format: Electronic Resources
Availability Online Library~1

Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert

2024-11-12T06:45:08Z

Author Rutschmann, Marc. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338491.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4281-4
Format: Electronic Resources
Availability Online Library~1

Zur Qualität von Inbound Centers im Marketing Typen – Wirkungen – Implikationen

2024-11-12T06:45:08Z

Author Schagen, Alexander. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338504.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4367-5
Format: Electronic Resources
Availability Online Library~1

Erfolgreich im Pharma-Marketing Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen

2024-11-12T06:45:08Z

Author Umbach, Günter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338542.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4571-6
Format: Electronic Resources
Availability Online Library~1

Gale business insights handbook of social media marketing

2024-11-12T06:45:08Z

Author Ferrara, Miranda Herbert, 1950- editor. Gale Group.
Preferred Shelf Number ONLINE(341190.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
Format: Electronic Resources
Availability Online Library~1

Medical tourism the ethics, regulation, and marketing of health mobility

2024-11-12T06:45:08Z

Author Hall, Colin Michael, 1961-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Cities for sale municipalities as public relations and marketing firms

2024-11-12T06:45:08Z

Author Zavattaro, Staci M., 1983-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=520397
Format: Electronic Resources
Availability Online Library~1

The marketing of technology intensive products and services : driving innovations for non-marketers

2024-11-12T06:45:08Z

Author Corsi, Patrick. Dulieu, Mike.
Preferred Shelf Number ONLINE
Electronic Access Wiley Online Library
Format: Electronic Resources
Availability Online Library~1

Web 2.0-Anwendungen im Marketing von Kunstmuseen Eine kritische Auseinandersetzung

2024-11-12T06:45:08Z

Author Binder, Tanja. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-531-19625-1
Format: Electronic Resources
Availability Online Library~1

Unternehmen Zahnarztpraxis – die Bausteine des Erfolgs Teamführung, Betriebswirtschaft, Marketing, Zeitmanagement, Zukunftstrends

2024-11-12T06:45:08Z

Author Tafuro, Francesco. author. Franzen, Nicole. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-17170-3
Format: Electronic Resources
Availability Online Library~1

Cause related Marketing in Deutschland Theoretische Fundierung und empirische Analyse

2024-11-12T06:45:08Z

Author Roos, Melanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3935-7
Format: Electronic Resources
Availability Online Library~1

Integrativ-Prozessuales Marketing Eine Einführung Mit durchgehender Schwarzkopf&Henkel-Fallstudie

2024-11-12T06:45:08Z

Author Mattmüller, Roland. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4470-2
Format: Electronic Resources
Availability Online Library~1

Wheat Marketing in Transition The Transformation of the Australian Wheat Board

2024-11-12T06:45:08Z

Author Botterill, Linda Courtenay. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-94-007-2804-2
Format: Electronic Resources
Availability Online Library~1

Online-Marketing für die erfolgreiche Arztpraxis Website, SEO, Social Media, Werberecht

2024-11-12T06:45:08Z

Author Schramm, Alexandra. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-25147-4
Format: Electronic Resources
Availability Online Library~1

The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns

2024-11-12T06:45:08Z

Author Weller, Bart. author. Calcott, Lori. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4302-4015-0
Format: Electronic Resources
Availability Online Library~1

Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commercial Rights to Major Sporting Events

2024-11-12T06:45:08Z

Author Louw, Andre M. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-90-6704-864-4
Format: Electronic Resources
Availability Online Library~1

Die 11 Irrtümer über Social Media Was Sie über Marketing und Reputationsmanagement in sozialen Netzwerken wissen sollten

2024-11-12T06:45:08Z

Author Wolber, Hendrik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7152-4
Format: Electronic Resources
Availability Online Library~1

The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior

2024-11-12T06:45:08Z

Author Steckstor, Denise. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7078-7
Format: Electronic Resources
Availability Online Library~1

Sports Marketing Agreements: Legal, Fiscal and Practical Aspects

2024-11-12T06:45:08Z

Author Blackshaw, Ian S. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-90-6704-793-7
Format: Electronic Resources
Availability Online Library~1

Safety pharmacology in pharmaceutical development approval and post marketing surveillance

2024-11-12T06:45:08Z

Author Gad, Shayne C., 1948- Gad, Shayne C., 1948- Safety pharmacology in pharmaceutical development and approval.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Greener products the making and marketing of sustainable brands

2024-11-12T06:45:08Z

Author Iannuzzi, Al.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Kiss, bow, or shake hands, sales and marketing the essential cultural guide-- from presentations and promotions to communicating and closing

2024-11-12T06:45:08Z

Author Morrison, Terri. Conaway, Wayne A.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The financial services marketing handbook tactics and techniques that produce results

2024-11-12T06:45:08Z

Author Ehrlich, Evelyn, 1950- Fanelli, Duke, 1954-
Preferred Shelf Number ONLINE
Electronic Access John Wiley http://dx.doi.org/10.1002/9781118531716 OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={467839BF-2A54-4A09-BDE6-FFFC7C3786CF}&Format=50 OverDrive (EPUB) http://www.contentreserve.com/TitleInfo.asp?ID={467839BF-2A54-4A09-BDE6-FFFC7C3786CF}&Format=410 Image http://images.contentreserve.com/ImageType-100/0128-1/{467839BF-2A54-4A09-BDE6-FFFC7C3786CF}Img100.jpg
Format: Electronic Resources
Availability Online Library~1

Marketing without advertising brand preference and consumer choice in Cuba

2024-11-12T06:45:08Z

Author Morales, Emilio, 1969- Scarpaci, Joseph L.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Staging the New Berlin place marketing and the politics of urban reinvention post-1989

2024-11-12T06:45:08Z

Author Colomb, Claire.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5)

2024-11-12T06:45:08Z

Author Mena, Jesus.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Pioneers in marketing a collection of biographical essays

2024-11-12T06:45:08Z

Author Jones, D. G. Brian (Donald Gordon Brian), 1955-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Hispanic marketing connecting with the new Latino consumer

2024-11-12T06:45:08Z

Author Korzenny, Felipe. Korzenny, Betty Ann, 1933-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing management and communications in the public sector

2024-11-12T06:45:08Z

Author Pasquier, Martial. Villeneuve, Jean-Patrick.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

The marketing of war in the age of neo-militarism

2024-11-12T06:45:08Z

Author Gouliamos, Kōstas. Kassimeris, Christos, 1974-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing to the ageing consumer the secrets to building an age-friendly business

2024-11-12T06:45:08Z

Author Stroud, Dick. Walker, Kim, 1964-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=509845
Format: Electronic Resources
Availability Online Library~1

Online-Marketing für die erfolgreiche Zahnarztpraxis Website, SEO, Social Media, Werberecht

2024-11-12T06:45:08Z

Author Schramm, Alexandra. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-25338-6
Format: Electronic Resources
Availability Online Library~1

Public Marketing Marketing-Management für den öffentlichen Sektor

2024-11-12T06:45:08Z

Author Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3552-6
Format: Electronic Resources
Availability Online Library~1

Guerilla Marketing Alternative Werbeformen als Techniken der Produktinszenierung

2024-11-12T06:45:08Z

Author Krieger, Kai Harald. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4045-2
Format: Electronic Resources
Availability Online Library~1

Beratungszufriedenheit bei B2B-Lösungen Eine Relationship-Marketing-Perspektive aus der Sicht von IT-Nachfragern

2024-11-12T06:45:08Z

Author Kleipaß, Ulrich. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4117-6
Format: Electronic Resources
Availability Online Library~1

Kontextsensitive Services für mobile Endgeräte Spezifizierung und Evaluation eines Steuerungsmodells im Mobile Marketing

2024-11-12T06:45:08Z

Author Lanzer, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3610-3
Format: Electronic Resources
Availability Online Library~1

Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR

2024-11-12T06:45:08Z

Author Lammenett, Erwin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3636-3
Format: Electronic Resources
Availability Online Library~1

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

2024-11-12T06:45:08Z

Author Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3722-3
Format: Electronic Resources
Availability Online Library~1

Social marketing to protect the environment what works

2024-11-12T06:45:08Z

Author McKenzie-Mohr, Doug, 1959-
Preferred Shelf Number ONLINE(370096.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/social-marketing-to-protect-the-environment
Format: Electronic Resources
Availability Online Library~1

Latinos, Inc. : the Marketing and Making of a People.

2024-11-12T06:45:08Z

Author Dávila, Arlene.
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.1525/j.ctt1ppw6p
Format: Electronic Resources
Availability Online Library~1

Leading edge marketing research 21st-century tools and practices

2024-11-12T06:45:08Z

Author Kaden, Robert J. Linda, Gerald. Prince, Melvin.
Preferred Shelf Number ONLINE(368702.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research
Format: Electronic Resources
Availability Online Library~1

The Business of iPhone and iPad App Development Making and Marketing Apps That Succeed

2024-11-12T06:45:08Z

Author Wooldridge, Dave. author. Schneider, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4302-3301-5
Format: Electronic Resources
Availability Online Library~1