Search Results for Marketing. - Narrowed by: 2013

Marketing

2024-11-11T08:16:01Z

Author Kerin, Roger A. Hartley, Steven William. Rudelius, William.
Preferred Shelf Number HF5415 M2947 2013
Format: Books
Availability Beytepe Library~1

Marketing research

2024-11-11T08:16:01Z

Author McDaniel, Carl. Gates, Roger.
Preferred Shelf Number HF5415.2 M382 2013
Format: Books
Availability Beytepe Library~2

Global marketing

2024-11-11T08:16:01Z

Author Keegan, Warren J. Green, Mark C.
Preferred Shelf Number HF1416 K44 2013
Format: Books
Availability Beytepe Library~1

Marketing : an introduction

2024-11-11T08:16:01Z

Author Armstrong, Gary (Gary M.) Kotler, Philip.
Preferred Shelf Number HF5415 A76 2013
Format: Books
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Marketing : an introduction

2024-11-11T08:16:01Z

Author Armstrong, Gary (Gary M.) Kotler, Philip.
Preferred Shelf Number HF5415 A76 2011
Format: Books
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Cambridge Marketing Handbook : Distribution

2024-11-11T08:16:01Z

Author Meyer, Karl.
Preferred Shelf Number HF5415.7 M59 2013
Format: Books
Availability Beytepe Library~1

Business-to-business marketing

2024-11-11T08:16:01Z

Author Brennan, Ross, 1957- author. Canning, Louise, author. McDowell, Raymond, author.
Preferred Shelf Number ONLINE(370201.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/business-to-business-marketing
Format: Electronic Resources
Availability Online Library~1

Cambridge marketing handbook : stakeholder

2024-11-11T08:16:01Z

Author Nicklin, Terry.
Preferred Shelf Number HF5415 N53 2013
Format: Books
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Cambridge marketing handbook : products

2024-11-11T08:16:01Z

Author Wilson, Tony.
Preferred Shelf Number HF5415 W55766 2013
Format: Books
Availability Beytepe Library~1

Cambridge marketing handbook : Digital

2024-11-11T08:16:01Z

Author Bax, Steve. Meyer, Karl, author. Wilkins, Neil, author.
Preferred Shelf Number HF5415.1265 B388 2013
Format: Books
Availability Beytepe Library~1

Cambridge Marketing Handbook : Communications

2024-11-11T08:16:01Z

Author Bax, Steve.
Preferred Shelf Number HF5415 B39 2013
Format: Books
Availability Beytepe Library~1

Cambridge Marketing Handbook : Law

2024-11-11T08:16:01Z

Author Kapur, Kiran.
Preferred Shelf Number HF5415 K37 2013
Format: Books
Availability Beytepe Library~1

Psychological foundations of marketing

2024-11-11T08:16:01Z

Author Kimmel, Allan J.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Marketing-Theorie Eine Einführung

2024-11-11T08:16:01Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337958.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02134-4
Format: Electronic Resources
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The essentials of marketing research

2024-11-11T08:16:01Z

Author Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Marketing farm products : economic analysis

2024-11-11T08:16:01Z

Author Shepherd, Geoffrey Seddon, 1898-
Preferred Shelf Number HD 9006 S453 1962
Format: Books
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Marketing channels : a management view

2024-11-11T08:16:01Z

Author Rosenbloom, Bert.
Preferred Shelf Number HF5415.129 R67 2013
Format: Books
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Consumer behavior : building marketing strategy

2024-11-11T08:16:01Z

Author Hawkins, Del I. Mothersbaugh, David L.
Preferred Shelf Number HF5415.33.U6 H38 2013
Format: Books
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Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch

2024-11-11T08:16:01Z

Author Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337414.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00018-9
Format: Electronic Resources
Availability Online Library~1

222 Keywords Marketing Grundwissen für Manager

2024-11-11T08:16:01Z

Author Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338184.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03385-9
Format: Electronic Resources
Availability Online Library~1

Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen

2024-11-11T08:16:01Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338449.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3863-3
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele

2024-11-11T08:16:01Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338450.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3873-2
Format: Electronic Resources
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Die erfolgreiche Arztpraxis Patientenorientierung - Mitarbeiterführung - Marketing

2024-11-11T08:16:01Z

Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336949.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-29297-2
Format: Electronic Resources
Availability Online Library~1

Transnational Marketing and Transnational Consumers

2024-11-11T08:16:01Z

Author Sirkeci, Ibrahim. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334288.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-36775-5
Format: Electronic Resources
Availability Online Library~1

Marketing-Einführung Grundlagen - Überblick - Beispiele

2024-11-11T08:16:01Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337872.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01730-9
Format: Electronic Resources
Availability Online Library~1

Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling

2024-11-11T08:16:01Z

Author Hutter, Katharina. author. Hoffmann, Stefan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337990.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02268-6
Format: Electronic Resources
Availability Online Library~1

Encyclopedia of major marketing strategies. Volume 3

2024-11-11T08:16:01Z

Author Miskelly, Matthew, editor. Gale Group.
Preferred Shelf Number ONLINE(341183.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
Format: Electronic Resources
Availability Online Library~1

Gale business insights handbook of global marketing

2024-11-11T08:16:01Z

Author Ferrara, Miranda Herbert, 1950-, editor. Gale Group.
Preferred Shelf Number ONLINE(341187.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
Format: Electronic Resources
Availability Online Library~1

Marketing geography with special reference to retailing

2024-11-11T08:16:01Z

Author Davies, R. L., 1940-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Advanced theory and practice in sport marketing

2024-11-11T08:16:01Z

Author Schwarz, Eric C. Hunter, Jason D. LaFleur, Alan.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Marketing technologies corporate cultures and technological change

2024-11-11T08:16:01Z

Author Simakova, Elena, 1973-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden

2024-11-11T08:16:01Z

Author Köhn-Ladenburger, Christiane. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338415.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3577-9
Format: Electronic Resources
Availability Online Library~1

Marketing management : a strategic decision-making approach

2024-11-11T08:16:01Z

Author Mullins, John W. (John Walker) Walker, Orville C.
Preferred Shelf Number HF5415.13 M352324 2013
Format: Books
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US Programs Affecting Food and Agricultural Marketing

2024-11-11T08:16:01Z

Author Armbruster, Walter J. editor. Knutson, Ronald D. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331624.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4614-4930-0
Format: Electronic Resources
Availability Online Library~1

Social Media Marketing und -Management im Tourismus

2024-11-11T08:16:01Z

Author Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337308.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37952-9
Format: Electronic Resources
Availability Online Library~1

Stand out social marketing 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence

2024-11-11T08:16:01Z

Author Lewis, Mike, 1975-
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
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Retail and marketing channels economic and marketing perspectives on producer-distributor relationships

2024-11-11T08:16:01Z

Author Pellegrini, Luca. Reddy, Srinivas K. Universit ̉commerciale Luigi Bocconi. Centro di studi sul commercio. New York University. Department of Marketing. International Conference on Distribution (4th : 1987 : Milan, Italy)
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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Economics of banana production and marketing in the tropics (a case study of Cameroon)

2024-11-11T08:16:01Z

Author Fonsah, Esendugue Gregory. Chidebelu, Angus Nnaemeka, S. D., 1948- Project Muse Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
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Cities for sale municipalities as public relations and marketing firms

2024-11-11T08:16:01Z

Author Zavattaro, Staci M., 1983-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=520397
Format: Electronic Resources
Availability Online Library~1

A nation of small shareholders marketing Wall Street after World War II

2024-11-11T08:16:01Z

Author Traflet, Janice M., 1970- Project Muse.
Preferred Shelf Number ONLINE
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Your ad here the cool sell of guerrilla marketing

2024-11-11T08:16:01Z

Author Serazio, Michael. Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
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Medical tourism the ethics, regulation, and marketing of health mobility

2024-11-11T08:16:01Z

Author Hall, Colin Michael, 1961-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
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The marketing matrix how the corporation gets its power-- and how we can reclaim it

2024-11-11T08:16:01Z

Author Hastings, Gerard.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing scales handbook : the top 20 multi-item measures used in consumer research

2024-11-11T08:16:01Z

Author Bruner, Gordon C.
Preferred Shelf Number HF5415.2 B786 2013
Format: Books
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Medical tourism : the ethics, regulation, and marketing of health mobility

2024-11-11T08:16:01Z

Author Hall, Colin Michael, 1961-
Preferred Shelf Number RA793.5 M43 2013
Format: Books
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Marketing to moviegoers a handbook of strategies and tactics

2024-11-11T08:16:01Z

Author Marich, Robert. Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
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Cities for sale municipalities as public relations and marketing firms

2024-11-11T08:16:01Z

Author Zavattaro, Staci M., 1983- Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

The marketing of technology intensive products and services : driving innovations for non-marketers

2024-11-11T08:16:01Z

Author Corsi, Patrick. Dulieu, Mike.
Preferred Shelf Number ONLINE
Electronic Access Wiley Online Library
Format: Electronic Resources
Availability Online Library~1

Gale business insights handbook of social media marketing

2024-11-11T08:16:01Z

Author Ferrara, Miranda Herbert, 1950- editor. Gale Group.
Preferred Shelf Number ONLINE(341190.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
Format: Electronic Resources
Availability Online Library~1

Electronic Business and Marketing New Trends on its Process and Applications

2024-11-11T08:16:01Z

Author Matsuo, Tokuro. editor. Colomo-Palacios, Ricardo. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334502.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37932-1
Format: Electronic Resources
Availability Online Library~1

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

2024-11-11T08:16:01Z

Author Shin, Kwang-Yong. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334534.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-38091-4
Format: Electronic Resources
Availability Online Library~1

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

2024-11-11T08:16:01Z

Author Klapdor, Sebastian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335272.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01732-3
Format: Electronic Resources
Availability Online Library~1

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough

2024-11-11T08:16:01Z

Author Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335284.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02444-4
Format: Electronic Resources
Availability Online Library~1

Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele

2024-11-11T08:16:01Z

Author Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337420.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00035-6
Format: Electronic Resources
Availability Online Library~1

Enterprise Marketing Management Informationslogistik für das Marketing von morgen

2024-11-11T08:16:01Z

Author Spiegelberg, Domenik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337532.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00532-0
Format: Electronic Resources
Availability Online Library~1

Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen

2024-11-11T08:16:01Z

Author Schieblon, Claudia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337756.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01322-6
Format: Electronic Resources
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Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.

2024-11-11T08:16:01Z

Author Hilbig, Heino. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338098.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02891-6
Format: Electronic Resources
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Einwilligungen im Permission Marketing Empirische Analysen von Determinanten aus der Sicht von Konsumenten

2024-11-11T08:16:01Z

Author Wissmann, Johannes. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338207.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03553-2
Format: Electronic Resources
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Strategie und Marketing im Web 2.0 Handbuch für Steuerberater und Wirtschaftsprüfer

2024-11-11T08:16:01Z

Author Heßler, Armin. author. Mosebach, Petra. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338468.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4062-9
Format: Electronic Resources
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Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert

2024-11-11T08:16:01Z

Author Rutschmann, Marc. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338491.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4281-4
Format: Electronic Resources
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Zur Qualität von Inbound Centers im Marketing Typen – Wirkungen – Implikationen

2024-11-11T08:16:01Z

Author Schagen, Alexander. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338504.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4367-5
Format: Electronic Resources
Availability Online Library~1

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

2024-11-11T08:16:01Z

Author Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331684.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4614-5125-9
Format: Electronic Resources
Availability Online Library~1

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

2024-11-11T08:16:01Z

Author Solberg Søilen, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334294.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-36793-9
Format: Electronic Resources
Availability Online Library~1

India’s Agricultural Marketing Market Reforms and Emergence of New Channels

2024-11-11T08:16:01Z

Author Ghosh, Nilabja. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335524.1)
Electronic Access http://dx.doi.org/10.1007/978-81-322-1572-1
Format: Electronic Resources
Availability Online Library~1

Management und Marketing im Kulturtourismus Basiswissen – Praxisbeispiele – Checklisten

2024-11-11T08:16:01Z

Author Steinecke, Albrecht. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336651.1)
Electronic Access http://dx.doi.org/10.1007/978-3-531-19125-6
Format: Electronic Resources
Availability Online Library~1

Online-Marketing für die erfolgreiche Apotheke Website, SEO, Social Media, Werberecht

2024-11-11T08:16:01Z

Author Schramm, Alexandra. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336944.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-29199-9
Format: Electronic Resources
Availability Online Library~1

Online-Marketing für das erfolgreiche Krankenhaus Website, SEO, Social Media, Werberecht

2024-11-11T08:16:01Z

Author Schramm, Alexandra. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336945.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-29227-9
Format: Electronic Resources
Availability Online Library~1

Marketing für Physiotherapeuten Erfolgreich mit kleinem Budget. Mit Rechtshinweisen und Expertenmeinungen aus Physiotherapie, Medien und Werbung

2024-11-11T08:16:01Z

Author Westendorf, Christian. author. Schramm, Alexandra. author. Schneider, Johan. author. Doll, Ronald. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337172.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-35153-2
Format: Electronic Resources
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Total Loyalty Marketing Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

2024-11-11T08:16:01Z

Author Schüller, Anne M. author. Fuchs, Gerhard. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337907.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01885-6
Format: Electronic Resources
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Erfolgreich im Pharma-Marketing Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen

2024-11-11T08:16:01Z

Author Umbach, Günter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338542.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4571-6
Format: Electronic Resources
Availability Online Library~1

Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program

2024-11-11T08:16:01Z

Author Funk, Tom. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330603.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4302-4408-0
Format: Electronic Resources
Availability Online Library~1

The Business of Android Apps Development Making and Marketing Apps that Succeed on Google Play, Amazon App Store and More

2024-11-11T08:16:01Z

Author Sandberg, Roy. author. Rollins, Mark. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330674.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4302-5008-1
Format: Electronic Resources
Availability Online Library~1

Luxury Marketing A Challenge for Theory and Practice

2024-11-11T08:16:01Z

Author Wiedmann, Klaus-Peter. editor. Hennigs, Nadine. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335368.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4399-6
Format: Electronic Resources
Availability Online Library~1

Best Practices in Marketing and their Impact on Quality of Life

2024-11-11T08:16:01Z

Author Alves, Helena. editor. Vázquez, José Luis. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336093.1)
Electronic Access http://dx.doi.org/10.1007/978-94-007-5878-0
Format: Electronic Resources
Availability Online Library~1

Grundlagen der Immobilienwirtschaft Recht – Steuern – Marketing – Finanzierung – Bestandsmanagement – Projektentwicklung

2024-11-11T08:16:01Z

Author Brauer, Kerry-U. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337851.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01658-6
Format: Electronic Resources
Availability Online Library~1

The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue

2024-11-11T08:16:01Z

Author Kabani, Shama Hyder.
Preferred Shelf Number HF5415.1265 K33 2013
Format: Books
Availability Beytepe Library~1

Business to business marketing management : a global perspective

2024-11-11T08:16:01Z

Author Zimmerman, Alan S., 1942- Blythe, Jim.
Preferred Shelf Number HF5415.13 B565 2013
Format: Books
Availability Beytepe Library~1

Konkurrenzvorteile am Point-of-Sale Möglichkeiten der Erfassung, Bewertung und Folgenabschätzung

2024-11-11T08:16:01Z

Author Lotzkat, Lucie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337450.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00205-3
Format: Electronic Resources
Availability Online Library~1

Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligung

2024-11-11T08:16:01Z

Author Hahn, Kathrin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337539.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00563-4
Format: Electronic Resources
Availability Online Library~1

Einstellungs- und Verhaltenswirkungen im Event-Sponsoring Wirkungsmodell, Befunde und Implikationen

2024-11-11T08:16:01Z

Author Siebert, Yvonne. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338105.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02938-8
Format: Electronic Resources
Availability Online Library~1

Orientierung in bekannten und unbekannten Ladenumwelten Theorie, Befunde und Implikationen

2024-11-11T08:16:01Z

Author Wang, Hsiau-Han. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337767.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01356-1
Format: Electronic Resources
Availability Online Library~1

Consumption and spirituality

2024-11-11T08:16:01Z

Author Rinallo, Diego, 1973- Scott, Linda M. Maclaran, Pauline.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Messung und Steuerung der Kommunikations-Effizienz Eine theoretische und empirische Analyse durch den Einsatz der Data Envelopment Analysis

2024-11-11T08:16:01Z

Author Schwarz, Jürgen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337470.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00279-4
Format: Electronic Resources
Availability Online Library~1

Qualität der Internen Markenführung Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens

2024-11-11T08:16:01Z

Author Batt, Verena. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337634.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00925-0
Format: Electronic Resources
Availability Online Library~1

Leistungsindividualisierung im B-to-B-Bereich Die Einzigartigkeit im Rahmen der Dienstleistungsgestaltung

2024-11-11T08:16:01Z

Author Minculescu, Ioana. author. SpringerLink (Online service)
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Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen Eine latente Wachstumskurvenanalyse

2024-11-11T08:16:01Z

Author Münkhoff, Eva. author. SpringerLink (Online service)
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How to close a deal like Warren Buffett lessons from the world's greatest dealmaker

2024-11-11T08:16:01Z

Author Searcy, Tom. DeVries, Henry.
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How to read a client from across the room win more business with the proven character code system to decode verbal & nonverbal communication

2024-11-11T08:16:01Z

Author Mychals, Brandy.
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Secrets of selling services everything you need to sell what your customer can't see-- from pitch to close

2024-11-11T08:16:01Z

Author Schiffman, Stephan.
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Pinterest power market your business, sell your product, and build your brand on the world's hottest social network

2024-11-11T08:16:01Z

Author Miles, Jason, 1970- Lacey, Karen, 1963-
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Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China

2024-11-11T08:16:01Z

Author Pennemann, Karin. author. SpringerLink (Online service)
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Electronic Access http://dx.doi.org/10.1007/978-3-8349-4492-4
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Kommunikationsverweigerung und -störung Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung

2024-11-11T08:16:01Z

Author Schloffer, Judith. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337799.1)
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Joe Girard's 13 essential rules of selling how to be a top achiever and lead a great life

2024-11-11T08:16:01Z

Author Girard, Joe. Gibbs, Tony.
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A 15-year tentative plan for Sudan cotton textile industries

2024-11-11T08:16:01Z

Author Sudan. Spinning and Weaving Administration.
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Artist's market.

2024-11-11T08:16:01Z

Author Davis, Sally Prince, 1942- ed.
Preferred Shelf Number REF/N 8600 A76 1982
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Consumer.ology the truth about consumers and the psychology of shopping

2024-11-11T08:16:01Z

Author Graves, Philip.
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Luxury talent management leading and managing a luxury brand

2024-11-11T08:16:01Z

Author Gutsatz, Michel. Auguste, Gilles.
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A manager's guide to building a successful business

2024-11-11T08:16:01Z

Author Randazzo, Gary.
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A guide to IT contracting checklists, tools, and techniques

2024-11-11T08:16:01Z

Author Overly, Michael R. Karlyn, Matthew A.
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Sustainable solid waste management

2024-11-11T08:16:01Z

Author Unnisa, Syeda Azeem. Rav, S. Bhupatthi.
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The crowdfunding revolution how to raise venture capital using social media

2024-11-11T08:16:01Z

Author Lawton, Kevin. Marom, Dan, 1979-
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Pazarlama yönetimi : global ve yönetimsel yaklaşım

2024-11-11T08:16:01Z

Author Kirtiş, A. Kazım.
Preferred Shelf Number HF5415.13 K57 2013
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Pazarlama ilkeleri : global ve yönetimsel yaklaşım

2024-11-11T08:16:01Z

Author Kirtiş, A. Kazım.
Preferred Shelf Number HF5415.13 K58 2013
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Practical guide to ICP-MS a tutorial for beginners

2024-11-11T08:16:01Z

Author Thomas, Robert, 1949-
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Business analysis for business intelligence

2024-11-11T08:16:01Z

Author Brijs, Bert.
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Analysis of mixed data methods & applications

2024-11-11T08:16:01Z

Author De Leon, Alexander R. Chough, Keumhee Carrir̈e.
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The viral video manifesto why everything you know is wrong and how to do what really works

2024-11-11T08:16:01Z

Author Voltz, Stephen. Grobe, Fritz.
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Stop asking for referrals a revolutionary new strategy for building a financial service business that sells itself

2024-11-11T08:16:01Z

Author Wershing, Stephen.
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Supply chain management : Strategy, planning, and operation

2024-11-11T08:16:01Z

Author Chopra, Sunil. Meindl, Peter. Kalra, Dharma Vir.
Preferred Shelf Number HF5415.13 C533 2013
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Demand driven strategic planning

2024-11-11T08:16:01Z

Author Neves, Marcos Fava.
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The changing Russian university from state to market

2024-11-11T08:16:01Z

Author Maximova-Mentzoni, Tatiana.
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Distribution channels : understanding and managing channels to market

2024-11-11T08:16:01Z

Author Dent, Julian.
Preferred Shelf Number HF5415.129 D46 2013
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Doing business in emerging markets

2024-11-11T08:16:01Z

Author Cavusgil, S. Tamer. Ghauri, Pervez N., 1948- Akcal, Ayse A.
Preferred Shelf Number HD62.4 C3885 2013
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Wal-Mart wars moral populism in the twenty-first century

2024-11-11T08:16:01Z

Author Massengill, Rebekah Peeples, 1975- Project Muse.
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One simple idea for startups and entrepreneurs live your dreams and create your own profitable company

2024-11-11T08:16:01Z

Author Key, Stephen. Sell, Colleen.
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The executive's guide to consultants how to find, hire, and get great results from outside experts

2024-11-11T08:16:01Z

Author Fields, David.
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Evolution of global electricity markets new paradigms, new challenges, new approaches

2024-11-11T08:16:01Z

Author Sioshansi, Fereidoon P. (Fereidoon Perry)
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Pazarlama yönetimi : (stratejik yaklaşım)

2024-11-11T08:16:01Z

Author İslamoğlu, Ahmet Hamdi.
Preferred Shelf Number HF5415.13 I85 2013
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Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

2024-11-11T08:16:01Z

Author Koç, Erdoğan
Preferred Shelf Number HF 5415.32 K63 2013
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Social Media Audits Achieving Deep Impact Without Sacrificing the Bottom Line.

2024-11-11T08:16:01Z

Author Gattiker, Urs.
Preferred Shelf Number ONLINE(355859.1)
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9781843347453
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SEO & SEM

2024-11-11T08:16:01Z

Author Aslantaş, Aykut
Preferred Shelf Number TK5105.884 A85 2013
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En değerli ortağınızı keşfedin : müşteriniz

2024-11-11T08:16:01Z

Author Maden, Deniz
Preferred Shelf Number HF5415.55 M33 2013
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Age-Differentiated Work Systems

2024-11-11T08:16:01Z

Author Schlick, Christopher Marc. editor. Frieling, Ekkehart. editor. Wegge, Jürgen. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333928.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-35057-3
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Sustainable Logistics Responses to a Global Challenge

2024-11-11T08:16:01Z

Author Bretzke, Wolf-Rüdiger. author. Barkawi, Karim. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333841.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-34375-9
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Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

2024-11-11T08:16:01Z

Author Ahlert, Dieter. author. Schefer, Benjamin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334008.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-35570-7
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Strategy and Communication for Innovation

2024-11-11T08:16:01Z

Author Pfeffermann, Nicole. editor. Minshall, Tim. editor. Mortara, Letizia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335108.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-41479-4
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Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising

2024-11-11T08:16:01Z

Author Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335282.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02365-2
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New Business Models and Value Creation: A Service Science Perspective

2024-11-11T08:16:01Z

Author Cinquini, Lino. editor. Minin, Alberto Di. editor. Varaldo, Riccardo. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335593.1)
Electronic Access http://dx.doi.org/10.1007/978-88-470-2838-8
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Narrative Brand Planning Wie Marken zu echten Helden werden

2024-11-11T08:16:01Z

Author Dietrich, Frank Otto. author. Schmidt-Bleeker, Ralf. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337068.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-32920-3
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Fullspace-Projektion Mit dem 360°lab zum Holodeck

2024-11-11T08:16:01Z

Author Overschmidt, Gordian. editor. Schröder, Ute B. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336905.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-24656-2
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Qualitätsmanagement für Dienstleistungen Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen - Konzepte - Methoden

2024-11-11T08:16:01Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337083.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-33992-9
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Produktmanagement Grundlagen - Methoden - Beispiele

2024-11-11T08:16:01Z

Author Herrmann, Andreas. author. Huber, Frank. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337408.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00004-2
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Wirkungen von Markenkrisen Eine Analyse aus verhaltenswissenschaftlicher Perspektive

2024-11-11T08:16:01Z

Author Weyler, Stephan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337424.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00061-5
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Dienstleistungstarife und Nutzungsentscheidungen Empirische Untersuchung zu Tarifen als Mittel zur Selbstkontrolle

2024-11-11T08:16:01Z

Author Robbert, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337425.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00072-1
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Aktuelle Beiträge zur Dienstleistungsforschung

2024-11-11T08:16:01Z

Author Roth, Stefan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337463.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00253-4
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Qualitätsmanagement für Nonprofit-Organisationen Grundlagen – Planung – Umsetzung – Kontrolle

2024-11-11T08:16:01Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337492.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00354-8
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Impulse für die Markenpraxis und Markenforschung Tagungsband der internationalen Konferenz „DerMarkentag 2011“

2024-11-11T08:16:01Z

Author Baumgarth, Carsten. editor. Boltz, Dirk-Mario. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337508.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00427-9
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Events im Zeitalter von Social Media Stand und Perspektiven der Eventforschung

2024-11-11T08:16:01Z

Author Zanger, Cornelia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337538.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00553-5
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Innovationsmanagement in Franchisesystemen Der Erfolgsfaktor Partizipationsqualität

2024-11-11T08:16:01Z

Author Ommen, Nils O. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337687.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01078-2
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Pfadabhängigkeit in Geschäftsbeziehungen

2024-11-11T08:16:01Z

Author Mallach, Raphael J. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337706.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01132-1
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Brand Cre-Activity Wie erfolgreiche Marken träge Gehirne gegen den Strich bürsten

2024-11-11T08:16:01Z

Author Thinius, Jochen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337725.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01202-1
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Dienstleistungsmanagement und Social Media Potenziale, Strategien und Instrumente Forum Dienstleistungsmanagement

2024-11-11T08:16:01Z

Author Bruhn, Manfred. editor. Hadwich, Karsten. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337738.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01248-9
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Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book

2024-11-11T08:16:01Z

Author Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337740.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01260-1
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Digitalisierung des Handels mit ePace Innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile.

2024-11-11T08:16:01Z

Author dgroup. editor. Heinemann, Gerrit. editor. Haug, Kathrin. editor. Gehrckens, Mathias. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337752.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01300-4
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Bestimmung des Repositionierungsspielraums von Marken Markenführung mit Hilfe neuroökonomischer Forschungserkenntnisse

2024-11-11T08:16:01Z

Author Boch, Sonja. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337753.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01305-9
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Mikrogeographische Marktsegmentierung mit Mixture-Modellen

2024-11-11T08:16:01Z

Author Rankl, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338064.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02654-7
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Finite Mixture Multinomiales Probitmodell Konzeption und Umsetzung

2024-11-11T08:16:01Z

Author Paetz, Friederike. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338067.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02662-2
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Gestaltung komplexer Markenarchitekturen Die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen

2024-11-11T08:16:01Z

Author Kanitz, Christopher. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338077.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02715-5
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Konsumentenwert Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals

2024-11-11T08:16:01Z

Author Jahn, Steffen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338079.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02736-0
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Global Website Webdesign im internationalen Umfeld

2024-11-11T08:16:01Z

Author Meidl, Oliver. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338093.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02867-1
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Stadtslogans zur Umsetzung der Markenidentität von Städten Eine theoretisch-konzeptionelle und empirische Untersuchung

2024-11-11T08:16:01Z

Author Radtke, Bernd. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338094.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02873-2
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Corporate Social Responsibility im Handel Diskussion und empirische Evidenz des alternativen Betriebstyps Sozialmarkt

2024-11-11T08:16:01Z

Author Lienbacher, Eva. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338106.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02940-1
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Wettbewerbsfaktor Vertrieb bei Finanzdienstleistern Ein ganzheitliches Konzept zur Sales Excellence

2024-11-11T08:16:01Z

Author Glaser, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338131.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03049-0
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333 Keywords Marktforschung Grundwissen für Manager

2024-11-11T08:16:01Z

Author Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338205.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03541-9
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Schaffe Vertrauen, rede darüber und verdiene daran Kommunikationspraxis und Performance Measurement von Corporate Cultural Responsibility

2024-11-11T08:16:01Z

Author Lamprecht, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338214.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03594-5
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Events - Erlebnismarketing für alle Sinne Mit neuronaler Markenkommunikation Lebensstile inszenieren

2024-11-11T08:16:01Z

Author Thinius, Jochen. author. Untiedt, Jan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338414.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3538-0
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NBD-Prognosemodelle im Kundenbeziehungsmanagement Einordnung, Implementierung und praktische Anwendungsempfehlung

2024-11-11T08:16:01Z

Author Zitzlsperger, David Franz Sales. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338433.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3754-4
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Marktforschungsergebnisse zielgruppengerecht kommunizieren Ergebnisberichte - Präsentationen - Workshops

2024-11-11T08:16:01Z

Author Magerhans, Alexander. author. Merkel, Theresa. author. Cimbalista, Julia. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338434.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3756-8
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Events und Sport Stand und Perspektiven der Eventforschung

2024-11-11T08:16:01Z

Author Zanger, Cornelia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338222.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03681-2
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Kategorisierungseffekte Eine verhaltenswissenschaftliche Analyse der Wirkung von Sortimentskategorisierungen auf den Auswahlprozess für komplexe Gebrauchsgüter

2024-11-11T08:16:01Z

Author Krengel, Martin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338243.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-04881-5
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Strategie und Technik des Automobilmarketing

2024-11-11T08:16:01Z

Author Esch, Franz-Rudolf. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338445.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3831-2
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Industrielle Dienstleistungen Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern

2024-11-11T08:16:01Z

Author Seiter, Mischa. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338454.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3913-5
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Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung

2024-11-11T08:16:01Z

Author Böckermann, Florian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338456.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3946-3
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Mehr Verkauf durch Nichtverkauf Kunden kaufen fast von selbst, wenn man sie lässt

2024-11-11T08:16:01Z

Author Gebhardt-Seele, Stephan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338462.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4005-6
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Unternehmerisches Preisänderungsverhalten Dimensionen, Determinanten und Konsequenzen

2024-11-11T08:16:01Z

Author Schmidt, Thomas R. W. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338464.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4013-1
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Das Konzept der preisorientierten Qualitätsbeurteilung Eine produkt- und kulturübergreifende kausalanalytische Betrachtung

2024-11-11T08:16:01Z

Author Hofmann, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338470.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4081-0
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Die Frauen und das Netz Angebote und Nutzung aus Genderperspektive

2024-11-11T08:16:01Z

Author Kampmann, Birgit. editor. Keller, Bernhard. editor. Knippelmeyer, Michael. editor. Wagner, Frank. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338475.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4129-9
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Global Brand Management Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA

2024-11-11T08:16:01Z

Author Stolle, Wulf. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338476.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4139-8
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Effektives Customer Relationship Management Instrumente - Einführungskonzepte - Organisation

2024-11-11T08:16:01Z

Author Helmke, Stefan. editor. Uebel, Matthias. editor. Dangelmaier, Wilhelm. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338479.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4176-3
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Markenkommunikation mit Sport Wirkungsmodell für die Markenführung aus Sicht der Service-Dominant Logic

2024-11-11T08:16:01Z

Author Drengner, Jan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338483.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4198-5
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Jede Marke kann wachsen! Wie Sie Wachstumsbarrieren systematisch durchbrechen

2024-11-11T08:16:01Z

Author Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338493.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4285-2
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Markenkraft im Mittelstand Was jeder Manager von Dr. Klitschko und dem Papst lernen kann

2024-11-11T08:16:01Z

Author Errichiello, Oliver. author. Zschiesche, Arnd. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338495.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4289-0
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Rechtliche Grenzen des Brand Placement Eine wirtschafts- und rechtswissenschaftliche Analyse von Markenplatzierungen im nicht-werblichen Fernsehprogramm

2024-11-11T08:16:01Z

Author Reich, Bettina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338503.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4363-7
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Promotional culture and convergence markets, methods, media

2024-11-11T08:16:01Z

Author Powell, Helen.
Preferred Shelf Number ONLINE(344376.1)
Electronic Access Click here to view
Format: Electronic Resources
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The Routledge companion to advertising and promotional culture

2024-11-11T08:16:01Z

Author McAllister, Matthew P. West, Emily.
Preferred Shelf Number ONLINE(344431.1)
Electronic Access Click here to view
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Key concepts in creative industries

2024-11-11T08:16:01Z

Author Hartley, John, 1948-
Preferred Shelf Number HM621 H3734 2013
Format: Books
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Beating childhood obesity now! : a simple solution for parents and educators

2024-11-11T08:16:01Z

Author Osbourne, Rick.
Preferred Shelf Number WD 210 O812 2013 V.1
Format: Books
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The Value of RFID Benefits vs. Costs

2024-11-11T08:16:01Z

Author Ustundag, Alp. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330958.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4345-1
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Geometric Modeling and Reasoning of Human-Centered Freeform Products

2024-11-11T08:16:01Z

Author Wang, Charlie C. L. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330961.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4360-4
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Decision Making in Manufacturing Environment Using Graph Theory and Fuzzy Multiple Attribute Decision Making Methods Volume 2

2024-11-11T08:16:01Z

Author Rao, R. Venkata. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330964.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4375-8
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Technology Integration to Business Focusing on RFID, Interoperability, and Sustainability for Manufacturing, Logistics, and Supply Chain Management

2024-11-11T08:16:01Z

Author Yee, John T. author. Oh, Seog-Chan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330968.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4390-1
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CIRP Design 2012 Sustainable Product Development

2024-11-11T08:16:01Z

Author Chakrabarti, Amaresh. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330996.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4507-3
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Quality Management in Reverse Logistics A Broad Look on Quality Issues and Their Interaction with Closed-Loop Supply Chains

2024-11-11T08:16:01Z

Author Nikolaidis, Yiannis. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331003.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4537-0
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Online Scheduling in Manufacturing A Cumulative Delay Approach

2024-11-11T08:16:01Z

Author Suwa, Haruhiko. author. Sandoh, Hiroaki. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331011.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4561-5
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Multi-Agent Based Beam Search for Real-Time Production Scheduling and Control Method, Software and Industrial Application

2024-11-11T08:16:01Z

Author Kang, Shu Gang. author. Choi, Shiu Hong. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331015.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4576-9
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Supply Chain Collaboration Roles of Interorganizational Systems, Trust, and Collaborative Culture

2024-11-11T08:16:01Z

Author Cao, Mei. author. Zhang, Qingyu. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331018.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4591-2
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Proceedings of the Sixth International Conference on Management Science and Engineering Management Focused on Electrical and Information Technology

2024-11-11T08:16:01Z

Author Xu, Jiuping. editor. Yasinzai, Masoom. editor. Lev, Benjamin. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331021.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4600-1
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Optimal Control and Optimization of Stochastic Supply Chain Systems

2024-11-11T08:16:01Z

Author Song, Dong-Ping. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331044.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4724-4
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An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry

2024-11-11T08:16:01Z

Author Faed, Alireza. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(332720.1)
Electronic Access http://dx.doi.org/10.1007/978-3-319-00324-5
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Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014

2024-11-11T08:16:01Z

Author Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333009.1)
Electronic Access http://dx.doi.org/10.1007/978-3-319-03973-2
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Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

2024-11-11T08:16:01Z

Author Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333211.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-28897-5
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Megacity Mobility Culture How Cities Move on in a Diverse World.

2024-11-11T08:16:01Z

Author Institute for Mobility Research. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333885.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-34735-1
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Dynamics in Logistics Third International Conference, LDIC 2012 Bremen, Germany, February/March 2012 Proceedings

2024-11-11T08:16:01Z

Author Kreowski, Hans-Jörg. editor. Scholz-Reiter, Bernd. editor. Thoben, Klaus-Dieter. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334089.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-35966-8
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The Railway Track and Its Long Term Behaviour A Handbook for a Railway Track of High Quality

2024-11-11T08:16:01Z

Author Tzanakakis, Konstantinos. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334108.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-36051-0
Format: Electronic Resources
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Brand Growth Barriers Identify, Understand, and Overcome Them

2024-11-11T08:16:01Z

Author Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334363.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37108-0
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Modeling and Simulation in Engineering, Economics, and Management International Conference, MS 2013, Castellón de la Plana, Spain, June 6-7, 2013. Proceedings

2024-11-11T08:16:01Z

Author Fernández-Izquierdo, María Ángeles. editor. Muñoz-Torres, María Jesús. editor. León, Raúl. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334573.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-38279-6
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Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs

2024-11-11T08:16:01Z

Author Wang, Jiazhuo G. author. Yang, Juan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335168.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-44913-0
Format: Electronic Resources
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International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences

2024-11-11T08:16:01Z

Author Christiaans, Lena. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335242.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00456-9
Format: Electronic Resources
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Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee

2024-11-11T08:16:01Z

Author Langen, Nina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335250.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00759-1
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Network Governance Alliances, Cooperatives and Franchise Chains

2024-11-11T08:16:01Z

Author Ehrmann, Thomas. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. Hendrikse, George. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335352.1)
Electronic Access http://dx.doi.org/10.1007/978-3-7908-2867-2
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Proceedings of the Institute of Industrial Engineers Asian Conference 2013

2024-11-11T08:16:01Z

Author Lin, Yi-Kuei. editor. Tsao, Yu-Chung. editor. Lin, Shi-Woei. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336519.1)
Electronic Access http://dx.doi.org/10.1007/978-981-4451-98-7
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Organisationskommunikation und Public Relations Forschungsparadigmen und neue Perspektiven

2024-11-11T08:16:01Z

Author Zerfaß, Ansgar. editor. Rademacher, Lars. editor. Wehmeier, Stefan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336605.1)
Electronic Access http://dx.doi.org/10.1007/978-3-531-18961-1
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Umsetzungsmanagement von Preisstrategien Wie Sie Ihre Preise erfolgreich und nachhaltig zum Laufen bringen

2024-11-11T08:16:01Z

Author Huckemann, Matthias. author. Krug, Thorsten. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337244.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37126-4
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Wissens- und Technologietransfer durch Hochschulen aus einer marktorientierten Perspektive Ansatzpunkte zur Gestaltung erfolgreicher Transferprozesse an Universitäten und Fachhochschulen

2024-11-11T08:16:01Z

Author Kesting, Tobias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337576.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00719-5
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Weichen stellen im Vertrieb Interviews über Trends und Herausforderungen

2024-11-11T08:16:01Z

Author Böttcher, Gabi. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337557.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00629-7
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Auftrags- und Projektmanagement Mastering Business Markets

2024-11-11T08:16:01Z

Author Kleinaltenkamp, Michael. editor. Plinke, Wulff. editor. Geiger, Ingmar. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337765.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01352-3
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Marken- und Kommunikationsmanagement im B-to-B-Geschäft Clever positionieren, erfolgreich kommunizieren

2024-11-11T08:16:01Z

Author Masciadri, Peter. author. Zupancic, Dirk. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337766.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01354-7
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Informationssuche und Online Word-of-Mouth Eine empirische Analyse anhand von Diskussionsforen

2024-11-11T08:16:01Z

Author Reichelt, Jonas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337774.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01373-8
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Führung von Vertriebsorganisationen Strategie - Koordination - Umsetzung

2024-11-11T08:16:01Z

Author Binckebanck, Lars. editor. Hölter, Ann-Kristin. editor. Tiffert, Alexander. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337891.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01830-6
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Markenpsychologie Wie Marken wirken - Was Marken stark macht

2024-11-11T08:16:01Z

Author Gutjahr, Gert. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337913.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01926-6
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Erfolgreiches Produktmanagement Tool-Box für das professionelle Produktmanagement und Produktmarketing

2024-11-11T08:16:01Z

Author Aumayr, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337921.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01953-2
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Dialogmarketing im Dialog Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts

2024-11-11T08:16:01Z

Author Gerdes, Jürgen. editor. Hesse, Jürgen. editor. Vögele, Siegfried. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337932.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02000-2
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Dialogmarketing Perspektiven 2012/2013 Tagungsband 7. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing

2024-11-11T08:16:01Z

Author Dialogmarketing Verband e.V., Deutscher. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337937.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02039-2
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Die Relevanz der Markenarchitektur für das Employer Branding Eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen auf die Employer Brand Strength

2024-11-11T08:16:01Z

Author Roj, Manuel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337938.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02041-5
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Corporate Social Responsibility und Konsumentenverhalten Theoretische Ansätze und empirische Befunde

2024-11-11T08:16:01Z

Author Waßmann, Jan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337940.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02047-7
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Dienstleistungserlebnisse als Erfolgsfaktor in Kino- und Unterhaltungscentern

2024-11-11T08:16:01Z

Author Laas, Elisabeth. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338524.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4490-0
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Markensoziologische Werbung Eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder

2024-11-11T08:16:01Z

Author Errichiello, Oliver Carlo. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338526.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4507-5
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Beziehungsmanagement in der Automobilindustrie OEM Relationship Management als Sonderfall des CRM

2024-11-11T08:16:01Z

Author Hundertmark, Heike. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338527.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4511-2
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Retail Business Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko

2024-11-11T08:16:01Z

Author Riekhof, Hans-Christian. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338536.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4555-6
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Personalisierung im Internethandel Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche

2024-11-11T08:16:01Z

Author Stüber, Eva. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338538.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4559-4
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Portfolio-Werbung als Technik des Impression Management Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

2024-11-11T08:16:01Z

Author Brunner, Christian Boris. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338543.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4573-0
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Theorie und Praxis des Dienstleistungsmarketing Aktuelle Konzepte und Entwicklungen

2024-11-11T08:16:01Z

Author Schmitz, Gertrud. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338554.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6869-2
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Lost Brands - vom Aufstieg und Niedergang starker Marken Warum "too big to fail" nicht einmal für Traditionsmarken gilt

2024-11-11T08:16:01Z

Author Brückner, Michael. author. Przyklenk, Andrea. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338556.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6984-2
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Oil Transport Management

2024-11-11T08:16:01Z

Author Lun, Y.H. Venus. author. Hilmola, Olli-Pekka. author. Goulielmos, Alexander M. author. Lai, Kee-hung. author. Cheng, T.C. Edwin. author.
Preferred Shelf Number ONLINE(330891.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-2921-9
Format: Electronic Resources
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Quality Control Applications

2024-11-11T08:16:01Z

Author Chorafas, Dimitris N. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330894.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-2966-0
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Decision-Based Design Integrating Consumer Preferences into Engineering Design

2024-11-11T08:16:01Z

Author Chen, Wei. author. Hoyle, Christopher. author. Wassenaar, Henk Jan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330900.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4036-8
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Maritime Governance and Policy-Making

2024-11-11T08:16:01Z

Author Roe, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330919.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4153-2
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Improving Energy Efficiency in Industrial Energy Systems An Interdisciplinary Perspective on Barriers, Energy Audits, Energy Management, Policies, and Programs

2024-11-11T08:16:01Z

Author Thollander, Patrik. author. Palm, Jenny. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330921.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4162-4
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Exergy Production, Cost and Renewability

2024-11-11T08:16:01Z

Author de Oliveira Junior, Silvio. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330922.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4165-5
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Creating Shared Understanding in Product Development Teams How to ‘Build the Beginning’

2024-11-11T08:16:01Z

Author Møller, Louise. author. Tollestrup, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330924.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4180-8
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Behavioral Issues in Operations Management New Trends in Design, Management, and Methodologies

2024-11-11T08:16:01Z

Author Giannoccaro, Ilaria. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331084.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4878-4
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Strategic Planning Decisions in the High Tech Industry

2024-11-11T08:16:01Z

Author Cetindamar, Dilek. editor. Daim, Tugrul. editor. Beyhan, Berna. editor. Basoglu, Nuri. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331087.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4887-6
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The Offshoring Challenge Strategic Design and Innovation for Tomorrow’s Organization

2024-11-11T08:16:01Z

Author Pedersen, Torben. editor. Bals, Lydia. editor. Ørberg Jensen, Peter D. editor. Larsen, Marcus M. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331094.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4908-8
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Emotional Engineering vol. 2

2024-11-11T08:16:01Z

Author Fukuda, Shuichi. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331111.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4984-2
Format: Electronic Resources
Availability Online Library~1

The Contribution of Technology to Added Value

2024-11-11T08:16:01Z

Author Fernandes, António S.C. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331113.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-5001-5
Format: Electronic Resources
Availability Online Library~1

Semantic Modeling and Interoperability in Product and Process Engineering A Technology for Engineering Informatics

2024-11-11T08:16:01Z

Author Ma, Yongsheng. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331135.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-5073-2
Format: Electronic Resources
Availability Online Library~1

Research and Technology Management in the Electricity Industry Methods, Tools and Case Studies

2024-11-11T08:16:01Z

Author Daim, Tugrul. editor. Oliver, Terry. editor. Kim, Jisun. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331143.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-5097-8
Format: Electronic Resources
Availability Online Library~1

Mass Customization and Sustainability An assessment framework and industrial implementation

2024-11-11T08:16:01Z

Author Boër, Claudio R. author. Pedrazzoli, Paolo. author. Bettoni, Andrea. author. Sorlini, Marzio. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331149.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-5116-6
Format: Electronic Resources
Availability Online Library~1

CO2: A Valuable Source of Carbon

2024-11-11T08:16:01Z

Author Falco, Marcello De. editor. Iaquaniello, Gaetano. editor. Centi, Gabriele. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331150.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-5119-7
Format: Electronic Resources
Availability Online Library~1

The Offshore Drilling Industry and Rig Construction in the Gulf of Mexico

2024-11-11T08:16:01Z

Author Kaiser, Mark J. author. Snyder, Brian F. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331158.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-5152-4
Format: Electronic Resources
Availability Online Library~1

The Anticipation of Converging Industries A Concept Applied to Nutraceuticals and Functional Foods

2024-11-11T08:16:01Z

Author Curran, Clive-Steven. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331164.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-5170-8
Format: Electronic Resources
Availability Online Library~1

Engineering Risk and Finance

2024-11-11T08:16:01Z

Author Tapiero, Charles S. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331980.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4614-6234-7
Format: Electronic Resources
Availability Online Library~1

Logistics Basics — Exercises — Case Studies

2024-11-11T08:16:01Z

Author Gleissner, Harald. author. Femerling, J. Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(332888.1)
Electronic Access http://dx.doi.org/10.1007/978-3-319-01769-3
Format: Electronic Resources
Availability Online Library~1

Value Stream Design The Way Towards a Lean Factory

2024-11-11T08:16:01Z

Author Erlach, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333056.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-12569-0
Format: Electronic Resources
Availability Online Library~1

Handbook of Manufacturing Control Fundamentals, description, configuration

2024-11-11T08:16:01Z

Author Lödding, Hermann. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333129.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-24458-2
Format: Electronic Resources
Availability Online Library~1

Robust Manufacturing Control Proceedings of the CIRP Sponsored Conference RoMaC 2012, Bremen, Germany, 18th-20th June 2012

2024-11-11T08:16:01Z

Author Windt, Katja. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333356.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-30749-2
Format: Electronic Resources
Availability Online Library~1

The Wheels That Drove New York A History of the New York City Transit System

2024-11-11T08:16:01Z

Author Roess, Roger P. author. Sansone, Gene. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333329.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-30484-2
Format: Electronic Resources
Availability Online Library~1

Supply Chain Safety Management Security and Robustness in Logistics

2024-11-11T08:16:01Z

Author Essig, Michael. editor. Hülsmann, Michael. editor. Kern, Eva-Maria. editor. Klein-Schmeink, Stephan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333513.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-32021-7
Format: Electronic Resources
Availability Online Library~1

LISS 2012 Proceedings of 2nd International Conference on Logistics, Informatics and Service Science

2024-11-11T08:16:01Z

Author Zhang, Zhenji. editor. Zhang, Runtong. editor. Zhang, Juliang. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333519.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-32054-5
Format: Electronic Resources
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The System Concept and Its Application to Engineering

2024-11-11T08:16:01Z

Author Aslaksen, Erik W. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333534.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-32169-6
Format: Electronic Resources
Availability Online Library~1

The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

2024-11-11T08:16:01Z

Author Portmann, Edy. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333683.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-33233-3
Format: Electronic Resources
Availability Online Library~1

Efficiency and Logistics

2024-11-11T08:16:01Z

Author Clausen, Uwe. editor. Hompel, Michael. editor. Klumpp, Matthias. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333621.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-32838-1
Format: Electronic Resources
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The Philosopher's Stone for Sustainability Proceedings of the 4th CIRP International Conference on Industrial Product-Service Systems, Tokyo, Japan, November 8th - 9th, 2012

2024-11-11T08:16:01Z

Author Shimomura, Yoshiki. editor. Kimita, Koji. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333623.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-32847-3
Format: Electronic Resources
Availability Online Library~1

Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation

2024-11-11T08:16:01Z

Author Rajola, Federico. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334004.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-35554-7
Format: Electronic Resources
Availability Online Library~1

Digital Enterprise Design and Management 2013 Proceedings of the First International Conference on Digital Enterprise Design and Management DED&M 2013

2024-11-11T08:16:01Z

Author Benghozi, Pierre-Jean. editor. Krob, Daniel. editor. Rowe, Frantz. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334405.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37317-6
Format: Electronic Resources
Availability Online Library~1

Engineering Economics and Finance for Transportation Infrastructure

2024-11-11T08:16:01Z

Author Prassas, Elena S. author. Roess, Roger P. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334628.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-38580-3
Format: Electronic Resources
Availability Online Library~1

Proceedings of 20th International Conference on Industrial Engineering and Engineering Management Theory and Apply of Industrial Engineering

2024-11-11T08:16:01Z

Author Qi, Ershi. editor. Shen, Jiang. editor. Dou, Runliang. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334885.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-40063-6
Format: Electronic Resources
Availability Online Library~1

Proceedings of 20th International Conference on Industrial Engineering and Engineering Management Theory and Apply of Industrial Management

2024-11-11T08:16:01Z

Author Qi, Ershi. editor. Shen, Jiang. editor. Dou, Runliang. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334887.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-40072-8
Format: Electronic Resources
Availability Online Library~1

Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

2024-11-11T08:16:01Z

Author Ziniel, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335363.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3633-2
Format: Electronic Resources
Availability Online Library~1

Food Consumer Science Theories, Methods and Application to the Western Balkans

2024-11-11T08:16:01Z

Author Barjolle, Dominique. editor. Gorton, Matthew. editor. Milošević Đorđević, Jasna. editor. Stojanović, Žaklina. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336115.1)
Electronic Access http://dx.doi.org/10.1007/978-94-007-5946-6
Format: Electronic Resources
Availability Online Library~1

Die Klinik als Marke Markenkommunikation und -führung für Krankenhäuser und Klinikketten

2024-11-11T08:16:01Z

Author Nemec, Sabine. author. Fritsch, Harald Jürgen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336864.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-04541-7
Format: Electronic Resources
Availability Online Library~1

Mediaplanung Methodische Grundlagen und praktische Anwendungen

2024-11-11T08:16:01Z

Author Unger, Fritz. author. Fuchs, Wolfgang. author. Michel, Burkard. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337024.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-30657-0
Format: Electronic Resources
Availability Online Library~1

Facebook, Twitter und Co. in Hotellerie und Gastronomie Ein Handbuch für Praktiker

2024-11-11T08:16:01Z

Author Hinterholzer, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337309.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37954-3
Format: Electronic Resources
Availability Online Library~1

So geht Verkaufen Mit 99 nls-Lektionen zum Eliteverkäufer

2024-11-11T08:16:01Z

Author Galal, Marc M. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337609.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00832-1
Format: Electronic Resources
Availability Online Library~1

Alles, was Sie über das Verkaufen wissen müssen: Der Verkaufsprozess Mehr Kunden, mehr Know-how, mehr Abschlüsse

2024-11-11T08:16:01Z

Author Birgelen, Dominik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337611.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00837-6
Format: Electronic Resources
Availability Online Library~1

No-Line-Handel Höchste Evolutionsstufe im Multi-Channeling

2024-11-11T08:16:01Z

Author Heinemann, Gerrit. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337614.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00851-2
Format: Electronic Resources
Availability Online Library~1

Marktmacht 50plus Wie Sie Best Ager als Kunden gewinnen und begeistern

2024-11-11T08:16:01Z

Author Pompe, Hans-Georg. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337627.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00903-8
Format: Electronic Resources
Availability Online Library~1

Was viele Verkäufer nicht zu fragen wagen 100 Tipps für bessere Verkaufsresultate im Außendienst

2024-11-11T08:16:01Z

Author Schumacher, Oliver. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337846.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01638-8
Format: Electronic Resources
Availability Online Library~1

Identitätsbasierte Markenführung im Investitionsgüterbereich Management und Wirkungen von Marke-Kunde-Beziehungen

2024-11-11T08:16:01Z

Author Krause, Juliane. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337849.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01648-7
Format: Electronic Resources
Availability Online Library~1

Kundenloyalität im Automobilhandel Determinanten in Verkauf und Kundendienst

2024-11-11T08:16:01Z

Author Scholly, Volker. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337854.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01669-2
Format: Electronic Resources
Availability Online Library~1

Strategische Zusammenarbeit mit Zulieferern Empirische Befunde zur Governance im Kontext von Zielsetzung und Beziehung

2024-11-11T08:16:01Z

Author Clauß, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337972.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02190-0
Format: Electronic Resources
Availability Online Library~1

Markenexzellenz im innovativen Mittelstand Grundsätze, Arbeitsmethoden, Beispiele – ein Leitfaden für Praktiker

2024-11-11T08:16:01Z

Author Casagranda, Michael. author. Dünser, Michael. author. Lippitsch, Georg. author. Mühlfellner, Rupert. author. Ruf, Markus. author.
Preferred Shelf Number ONLINE(338001.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02319-5
Format: Electronic Resources
Availability Online Library~1

Wirkungsvolle Live-Kommunikation Liebe Deine Helden: Dramaturgie und Inszenierung erfolgreicher Events

2024-11-11T08:16:01Z

Author Gundlach, Axel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338043.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02549-6
Format: Electronic Resources
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Führung von Personaldienstleistungsunternehmen Eine strukturierte Einführung

2024-11-11T08:16:01Z

Author Hillebrecht, Steffen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338048.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02567-0
Format: Electronic Resources
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Kompakt-Lexikon Marketingpraxis 2.200 Begriffe nachschlagen, verstehen, anwenden.

2024-11-11T08:16:01Z

Author Springer Fachmedien Wiesbaden. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338161.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03185-5
Format: Electronic Resources
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Auf den Punkt: Präsentationen pyramidal strukturieren Erfolgreicher kommunizieren mit klaren Botschaften und ergebnisorientierter Struktur

2024-11-11T08:16:01Z

Author Schoof, Axel. author. Binder, Karin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338170.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03229-6
Format: Electronic Resources
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The social media industries

2024-11-11T08:16:01Z

Author Albarran, Alan B.
Preferred Shelf Number ONLINE(344279.1)
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Branding and product design : an integrated perspective

2024-11-11T08:16:01Z

Author Hestad, Monika.
Preferred Shelf Number HF5415.1255 H47 2013
Format: Books
Availability Beytepe Library~1

Design portfolios : self-promotion at its best

2024-11-11T08:16:01Z

Author Go Welsh (Firm)
Preferred Shelf Number NC1001 D47 2013
Format: Books
Availability Beytepe Library~1

Graphic Artists Guild handbook : pricing & ethical guidelines

2024-11-11T08:16:01Z

Author Graphic Artists Guild (U.S.)
Preferred Shelf Number NC1001.6 G7 2013
Format: Books
Availability Beytepe Library~1

Pazarlamanın temelleri : bir pazarlama stratejisi planlama yaklaşımı

2024-11-11T08:16:01Z

Author Perreault, William D. Cannon, Joseph P. McCarthy, E. Jerome (Edmund Jerome) Önce, Asım Günal.
Preferred Shelf Number HF5415 P47 2013
Format: Books
Availability Beytepe Library~2